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CANON ANNOUNCES FIRST LENS IN SERIES OF FIXED FOCAL LENGTH RF HYBRID LENSES - RF35MM F1.4L VCM

New Portable Speedlite with New Multi-Function Shoe Design Also Available

MELVILLE, N.Y., - June 5, 2024 — Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the RF35mm F1.4 L VCM lens and Speedlite EL-10 flash. The new RF35mm lens is the first in a series of fixed focal length RF lenses with hybrid video and still design, and the Speedlite EL-10 integrates with Canon’s new multi-function shoe design, for users of recent Canon EOS cameras.

Answering the needs of many professional high-level photographers, the new RF35m F1.4 L VCM lens can be looked upon as a standard lens for video and still users — for example, those who use the EOS R5 and EOS C70 cameras. This lens is the beginning of a new hybrid lens series and with its fixed focal length, fills a gap as there is not a fixed focal length lens wider than 50mm in the L-series — until now. Ideal for low-light, the RF35mm F1.4 L VCM lens features a manual iris (aperture) ring which helps provide better control when shooting movies.

The lens allows very little focus “breathing” as focus is moved, and it’s highlighted by two Aspherical lens elements and two ultra-low Dispersion glass elements. Overall, this lens has the outstanding L-series optical design many professionals have grown accustomed to. In addition, the lens can be used with the newly announced Canon EOS C400 cinema camera, further reinforcing Canon’s full support of the video market.

“The new RF35mm F1.4 L VCM lens is the answer for high-level video in the mirrorless market – while also providing still-imaging storytellers the durability and optical performance that is synonymous with Canon lenses,” said Brian Mahar, senior vice president & general manager, Canon U.S.A., Inc.

The Speedlite EL-10 flash is designed for the amateur photographer who is stepping into the mirrorless world, and the veteran user who is looking to get reacquainted with flash photography.

The multi-function shoe helps the still imagery storyteller by providing immediate access to the flash control menu, and either an on-camera EL-10 or the optional super-compact Speedlite Transmitter ST-E10 assists with triggering from one through up to fifteen off-camera flashes2.

The Speedlite EL-10 is a radio-based wireless flash with 2nd-curtain sync capabilities, and leverages four AA batteries instead of a separate battery that requires charging — making operation more streamlined for some users. In addition, it features a Custom Flash Mode function, allowing the end-user to register and store up to three sets of flash settings, and is approximately the same size and weight as its predecessor the Speedlite 430EX-III RT — while also pushing out the same amount of power. Automatic balanced fill flash is a key benefit to using flash photography, whether during daytime or low-light with slow shutter speed, and the Speedlite EL-10 is an excellent gear bag addition to achieve that creative look in one’s photos.

“Flash photography is a simple yet versatile way to add drama to one’s photos and with Canon’s steadfast commitment to reliability, the Speedlite EL-10 provides a full-circle Canon shooting experience,” continued Brian Mahar, senior vice president & general manager, Canon U.S.A., Inc.

Price & Availability

RF35mm F1.4 L VCM lens is expected to be available in June for an estimated retail piece of $1,499.00 and the Speedlite EL-10 is also expected to be available in June for an estimated retail price of $249.99*.

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Press Release:

Ricoh expands its lineup of waterproof digital compact cameras with the PENTAX WG-1000 and the PENTAX WG-8

New cameras offer consumers entry-level and top-of-the-line options in all-weather
adventure cameras from Ricoh

PARSIPPANY, New Jersey, June 5, 2024 — Ricoh Imaging Americas Corporation today announced it has expanded its lineup of waterproof, digital compact cameras with two new models: the entry-level PENTAX WG-1000 and top-of-the-line PENTAX WG-8. The newest additions to the WG series of all-weather adventure cameras both feature a rugged chassis, plus the waterproof, dustproof and shock-resistant features the series is known for.

| The PENTAX WG-1000 |

The WG-1000 is designed for casual underwater photography to a depth of 49.2 feet (15 meters) for up to one hour of continuous operation. Lightweight yet rugged, the new camera is also well suited for a range of land-based activities – it is dustproof against dirt and stains and shockproof against a fall from a height of 6.5 feet (2 meters). It comes equipped with a carabiner strap for carrying convenience and a protective jacket to shield the camera body from scratches.

The WG-1000 features a four-times optical zoom lens with a focal-length coverage from 4.9 mm to 19.6mm (equivalent to approximately 27mm to 108mm in the 35mm format). When coupled with its Digital Zoom function, the camera’s zoom range can be extended by approximately 24 times for high-magnification zoom photography. Its back-illuminated, 16.35-megapixel CMOS image sensor delivers sharp, clear, high-resolution images, even at a super-high sensitivity of ISO 3200.

Available in gray or olive, the WG-1000 offers seven image capture modes and a variety of color modes, enabling users to enhance their images based on their shooting environment and add their own personal aesthetic to the finished photos. The color modes include conventional Black and White and Sepia modes, as well as more creative options like Japan Style, which enhances bluish hues; Italian Style, which enhances greenish hues; and French Style, which enhances reddish hues.

|The PENTAX WG-8 |

Developed to be the toughest of the PENTAX WG series, the WG-8 boasts outstanding waterproof, shockproof and cold-resistant performance. This top-of-the-line model is waterproof to a depth of 65.6 feet (20 meters), shockproof against a fall from heights of 6.8 feet (2.1 meters), and able to operate in temperatures as low as 14°F (-10°C). Even in demanding conditions, it captures super-high-resolution still images of approximately 20 effective megapixels and high- quality 4K-resolution movie clips.

The WG-8 features a five-times optical zoom lens with focal-length coverage from 5mm to 25mm (equivalent to approximately 28mm to 140mm in the 35mm format). The lens’s minimum focusing distance of one centimeter allows the user to capture a wide range of images, from eye-catching close-ups to sweeping landscapes. Its Intelligent Zoom function extends the zoom range by approximately 40.5 times without compromising image quality.

The WG-8 has a host of advanced features and user-friendly functions, including a multi- application ring light, ideal for close-up macro photography, and web camera capability when connected to a computer for live-streaming of high-quality, high-resolution images. Its heavy-duty construction ensures that the WG-8 performs superbly and dependably in harsh, demanding outdoor conditions and on worksites.

Available in black or green, the WG-8 effectively replaces the current-model RICOH WG-6 camera as the premium offering in the product line

| Pricing and Availability |

The WG-1000 will be available mid-July at www.us.ricoh-imaging.com as well as at Ricoh Imaging-authorized retail outlets nationwide for a manufacturer’s suggested retail price of $229.95

The WG-8 will be available late July at www.us.ricoh-imaging.com as well as at Ricoh Imaging- authorized retail outlets nationwide for a manufacturer’s suggested retail price of $399.95