An anonymous reader shared this report from the Los Angeles Times:
Popular podcast host Steven Bartlett has used an AI clone to launch a new kind of content aimed at the 13 million followers of his podcast "Diary of a CEO." On YouTube, his clone narrates "100 CEOs With Steven Bartlett," which adds AI-generated animation to Bartlett's cloned voice to tell the life stories of entrepreneurs such as Steve Jobs and Richard Branson. Erica Mandy, the Redondo Beach-based host of the daily news podcast called "The Newsworthy," let an AI voice fill in for her earlier this year after she lost her voice from laryngitis and her backup host bailed out...
In podcasting, many listeners feel strong bonds to hosts they listen to regularly. The slow encroachment of AI voices for one-off episodes, canned ad reads, sentence replacement in postproduction or translation into multiple languages has sparked anger as well as curiosity from both creators and consumers of the content. Augmenting or replacing host reads with AI is perceived by many as a breach of trust and as trivializing the human connection listeners have with hosts, said Megan Lazovick, vice president of Edison Research, a podcast research company... Still, platforms such as YouTube and Spotify have introduced features for creators to clone their voice and translate their content into multiple languages to increase reach and revenue. A new generation of voice cloning companies, many with operations in California, offers better emotion, tone, pacing and overall voice quality...
Some are using the tech to carpet-bomb the market with content. Los Angeles podcasting studio Inception Point AI has produced its 200,000 podcast episodes, in some weeks accounting for 1% of all podcasts published that week on the internet, according to CEO Jeanine Wright. The podcasts are so cheap to make that they can focus on tiny topics, like local weather, small sports teams, gardening and other niche subjects. Instead of a studio searching for a specific "hit" podcast idea, it takes just $1 to produce an episode so that they can be profitable with just 25 people listening... One of its popular synthetic hosts is Vivian Steele, an AI celebrity gossip columnist with a sassy voice and a sharp tongue... Inception Point has built a roster of more than 100 AI personalities whose characteristics, voices and likenesses are crafted for podcast audiences. Its AI hosts include Clare Delish, a cooking guidance expert, and garden enthusiastNigel Thistledown...
Across Apple and Spotify, Inception Point podcasts have now garnered 400,000 subscribers.
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