Viltrox AF 40mm f/2.5 full frame lens for Nikon Z

Viltrox AF 40mm f/2.5 full frame lens for Nikon Z mount for $158 (previously reported here):

• Amazon US (5% off with code Viltrox40mm)
• Amazon CA (5% off with code CEWZWCEZ)
• Amazon DE (5% off with code JM5NW8DQ)
• Viltrox official store (8% with code NIKONRUMORS)
• Pergear (international shipping)

Lens details:

• 6 groups of 10 optical structures, including 1 ED lenses, 3 lenses with high refractive index and 1 aspherical lens.
• Electronic iris, internal focusing mechanism, supports auto focus.
• Precision hardened alumium alloy bayonet.
• Quiet STM focus motor, fast and accurate focusing.
• Supports camera multiples shooting modes and EXIF information transmission.
• Minimum focusing distance: 1.1′
• 52mm filter thread
• Seven-bladed aperture

7Artisans AF 50mm f/1.8 full frame lens for Nikon Z

7Artisans AF 50mm f/1.8 full frame lens for Nikon Z-mount for $228 (previously reported here):

• Amazon US (8% off with code 7ARTISANSAF)
• Amazon CA (8% off with code VTAX3SPO)
• 7Artisans official store (5% off with code RUMORS)
• Pegear (international shipping, 10% off with code 10%OFF7Ar50f1.8)
• Pegear DE (10% off with code 10%OFF7Ar50f1.8)

Lens details:

• Golden Focal Length and Immersive Atmosphere with F/1.8 Wide Aperture
• 9-group 11-element optical structure
• Linear Adjustable Aperture Ring for Effortless Video Shooting
• Supports Face/Eye Detection
• STM Stepping Motor, Capture Remarkable Moments with Ease
• Support EXIF and Firmware Upgrade

7Artisans 27mm f/2.8 APS-C lens for Sony E

7Artisans 27mm f/2.8 APS-C lens for Sony E-mount (previously reported here):

• Amazon US (8% off with code 7ARTISANSAF)
• Amazon CA (8% off with code 7ARTISANSAF)
• Amazon UK (8% off with code L4DNW8HN)
• Amazon DE (8% off with code L4DNW8HN)
• 7Artisans official store (5% off with code RUMORS)
• Pegear (international shipping, 10% off with code 7Artisans27mmAF)
• Pegear DE (10% off with code 7Artisans27mmAF)

Lens details:

• 27mm focal length is suitable for portraits, landscapes, street photography and macro photography
• Five groups of six pieces of optical structure, high-precision optical glass and advanced nano-coating technology to ensure image quality and color accuracy
• F2.8 large aperture can easily cope with low-light environments
• The STM stepper motor responds quickly, high focusing accuracy, and supports eye recognition.
• 0.3m minimum focusing distance
• Supports USB Type C upgrade interface, you can download the latest firmware for upgrade by yourself

The post Announced: Viltrox AF 40mm f/2.5 Z, 7Artisans AF 50mm f/1.8 Z, and 7Artisans 27mm f/2.8 E appeared first on Photo Rumors.

The Ricoh teaser from yesterday is for a new Pentax K-3 Mark III Monochrome limited edition camera with HD PENTAX-DA 20-40mm f/2.8-4ED Limited DC WR lens that will be announced very soon (this week most likely):

Coming soon: new Pentax K-3 Mark III Monochrome limited edition camera with HD PENTAX-DA 20-40mm f/2.8-4ED Limited DC WR lens

Update - officially announced:

Officially announced: Pentax K-3 Mark III Monochrome 20-40 Limited lens kit

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Advertisement: visit the official Pentax/Rioch store on Amazon.

The post Ricoh to announce a new Pentax K-3 Mark III Monochrome limited edition camera with HD PENTAX-DA 20-40mm f/2.8-4ED Limited DC WR lens appeared first on Photo Rumors.

Viltrox will announce two new lenses in the next few days:

The full list of expected Viltrox lenses can be found here:

Several new VIltrox lenses will be announced next month (April)

2024 Viltrox lens roadmap updated

Viltrox lenses are sold at Adorama, Amazon, B&H, and the Viltrox online store where you can get 8% off with coupon code NIKONRUMORS.

The post Viltrox to announce two new lenses in the next few days appeared first on Photo Rumors.

Thypoch already makes several manual focus lenses for Leica M-mount and the company is expected/rumored to announce new lenses also for Nikon Z, Sony E, Fuji X, and Canon RF mount. Thypoch currently has the 28mm f/1.4 and 35mm f/1.4 lenses and they will soon announce a new 50mm f/2 lens:

Coming soon: Thypoch Eureka 50mm f/2 lens for Leica M-mount

The first leaked pictures of the Thypoch Simera lenses for Nikon Z-mount can be found here:

Here are the upcoming Thypoch Simera lenses for Nikon Z-mount (lens pictures + sample photos)

Thypoch lenses have a unique depth-of-field indicator similar to the famous Kern MacroSwitar lens:

Here are some sample pictures taken with a Sony a7IV camera:

Previous coverage of Thypoch lenses can be found here.

Thypoch lenses are sold at Adorama, Amazon, and B&H Photo.

For more information visit the official website and follow Thypoch on social media: Facebook | Instagram | YouTube.

The post Thypoch lenses are coming also for Nikon Z, Sony E, Fuji X, and Canon RF mount appeared first on Photo Rumors.

Here are the latest Rollei 35AF film camera updates with the first sample photos:

"Let's start by talking about the name: Rollei 35AF. The "AF" in the name stands for AUTO FOCUS, a feature that takes this legendary camera to new heights.

We believe that classics are meant to be cherished, and our mission is to preserve the essence of this iconic camera while incorporating new features that enhance its capabilities without compromising its unique charm. With the added AF and other features, capturing stunning analog film pictures becomes effortless, quick, and incredibly precise.

Of course, the Rollei 35AF retains the beloved features that have made it a favorite among photography enthusiasts. It comes with a full metal body, 5-element all glass lens with coating on every side, and exposure controls.
But that's not all.

We've also included a built-in light meter and AUTO modes, allowing you to focus entirely on the things in front of you, the composition before your eyes, and concentrate on deciding what to capture on a rectangular 35mm film canvas while seizing that split-second decisive moment that leaves viewers impressed."

Sample photos taken with the Rollei 35AF film camera:

Additional pictures of the upcoming Rollei 35AF film camera:

Additional information on the upcoming Rollei 35AF camera from Mint

Mint to release a new Rollei 35AF compact autofocus 35mm film camera this summer

Update on the upcoming MiNT 35mm film camera: will come with LIDAR-based autofocus!

MiNT Camera is working on a new plan for a 60’s-style premium 35mm compact camera

The post The latest Rollei 35AF film camera updates with first sample photos appeared first on Photo Rumors.

Profoto is expected to announce a new flash on May 7th - here is a screenshot of the event invitation:

And the the Google translation (thanks P!):

Tuesday 7 MAY
Milan
STUDIO SANTAVERONICA
(Corso C. Colombo 11 - MM Porta Genova)
From 10.00 to 13.00 and from 14.30 to 18.00 set with the photographer DARIO BOLOGNA and the new Profoto flash to try!
Free entry

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The post Profoto to announce a new flash on May 7th appeared first on Photo Rumors.

Nikkei Japan published an article "Digital camera market grows for the first time in 13 years, halting shrinkage with smartphone replacement". Here is the article recap digicame-info:

• Research firm GfK Japan announced on the 18th that the domestic digital camera market in 2023 will turn positive for the first time in 13 years. Sales volume was 1.2 million units, an increase of 7% from the previous year. This was driven by products such as interchangeable lens cameras. The decline had continued due to the spread of smartphones, but this appears to have come to a halt. The digital camera market had been in decline since peaking at 10.4 million units in 2010.
• Looking at unit sales in 2023 by type, interchangeable lens cameras increased by 9%, and compact cameras increased by 6%. Interchangeable lenses also grew by 4%.
• This is the second consecutive year of positive growth for interchangeable lens cameras. The number of products over 100,000 yen increased, and the proportion of products in the 100,000 to 200,000 yen price range was 46%, an increase of 7 points from the previous year. The average price (excluding tax) rose 4% from the previous year to 172,000 yen.

The post Nikkei Japan: “Digital camera market grows for the first time in 13 years” appeared first on Photo Rumors.

Pentax USA is teasing on social media about a “Big Announcement Coming Soon“:

The Pentax film camera is expected to be announced this summer, and I don’t think this teaser is for it:

The new Pentax/Ricoh compact film camera will be announced this summer and will be designed for vertical-position shooting, using a half-size format

Via PentaxRumors

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Advertisement: visit the official Pentax/Rioch store on Amazon.

The post Ricoh/Pentax is teasing a “Big Announcement Coming Soon!” appeared first on Photo Rumors.

Pergear announced a new 25mm f/1.7 APS-C manual focus lens (E/X/Z/RF/MFT) priced at $75 ($69 with the 8% discount):

• Amazon (8% off with code PERGEAR2517)
• Pergear (8% off with code 8%OFFPergear25mmF1.7)

Additional information:

The post New $69 Pergear 25mm f/1.7 APS-C manual focus lens announced (E/X/Z/RF/MFT) appeared first on Photo Rumors.

Adobe updated Photoshop with the newest generative AI tools:

• Latest Adobe Firefly Image Model​: The new Adobe Firefly Image Model yields better people generation, photographic quality, colors, and dynamic range. It's also better at understanding and following your prompts and supports negative prompts, so you can bring your vision to life in Photoshop with more control and confidence in the results.​
• Text to Image (Generate Image in UI)​: Generate entire images or scenes from scratch using text prompts and additional creative controls with the new Text to Image (labeled “Generate Image” in Ps product UI) feature. You can generate complex, custom images and composites without leaving Photoshop, or combine multiple generated images on a canvas to ideate and refine ideas more efficiently​
• Generate Background​: Generate Background allows you to replace your background with generated content that matches the lighting, shadows, and perspective of the subject in just a few steps. Rather than manually selecting the background and using Generative Fill, with Generate Background, you can simplify workflows and save time with a streamlined experience in the Contextual Task Bar.

New version of Excire Foto 2024 was released and it is now on sale for $149 (instead of $189). Here are some of the updates:

• Apply OR and NOT operations for increased precision when searching with the Find by Keyword tool
• Select, copy, and paste subsets of keywords
• Use drag-and-drop functionality when assigning keywords to photos
• Take advantage of automatic copying of keywords to the clipboard when performing keyword copy-paste operations
• Access an all-new duplicate statistics dialog that allows for quick flagging of duplicate files
• Choose to exclude photo sequences from the Find Duplicates search
• Select the first photo of each duplicate-search-result cluster to save time when cleaning up folders
• New high-level filters to sort and locate images more effectively (including an option to identify files that have not yet been analyzed by the program)
• Extension of the text-search feature to metadata so users can locate images from the file path, file description, file headline, etc.
• The option to change the loading behavior for lens model metadata
• An “Invert selection” menu option
• Keyword tree multiselection
• A “Manage profiles” option in the “Renaming Profiles” dialog
• Minor bug fixes, design changes, and improvements

The post New updates released: Adobe Generative AI for Photoshop plus a new version of Excire Foto 2024 appeared first on Photo Rumors.

Canon will let Sigma and Tamron produce RF mount lenses. Here is the list of the (long rumored) first lenses that will be released for RF mount:

Sigma

• Sigma 18-50mm f/2.8 DC DN
• Sigma 10-18mm f/2.8 DC DN
• Sigma 16mm f/1.4 DC DN
• Sigma 23mm f/1.4 DC DN
• Sigma 30mm f/1.4 DC DN
• Sigma 56mm f/1.4 DC DN

Tamron

• Tamron 11-20mm F/2.8 Di III-A RXD

Press releases: Sigma | Tamron

The post Canon allows Sigma and Tamron to produce RF mount lenses – here is what to expect appeared first on Photo Rumors.

       
We must be getting close to the official announcement of the previously reported Laowa FFII 15mm f/5 Cookie full-frame lens for M/E/R/Z/L - the lens by Venus Optics is already listed for sale at an Australian retailer:

Additional information:

Coming soon: Venus Optics Laowa 15mm f/5 FFII Cookie lens

Update: new Laowa FFII 15mm f/5 Cookie lens (for M/E/R/Z/L mount)

New Venus Optics lenses on display at the 2023 Photo & Imaging show in Shanghai: Laowa CF 8-16mm f/3.5-5.0 and another mystery f/5 lens

The post Getting close to the Venus Optics Laowa 15mm f/5 Cookie FF II full frame lens announcement (M/E/R/Z/L) appeared first on Photo Rumors.

Godox announced a new Lux Master Retro Camera Flash:

Additional information:

Key features:

• Graflex-Inspired 2.4G Wireless Flash
• Guide Number: 82' ISO 100
• 9 Output Levels: 1/1 to 1/256
• 2.0 to 10.0 with 0.1 Step Increments
• Runs on Rechargeable Battery
• Manual, Auto, HSS, Multi, Optical Modes
• TTL with Optional Wireless Commander
• 460 Full-Power Flashes on One Charge
• Included Bracket for Camera Mounting
• Included Triggering & Charging Cables

Drawing inspiration from the design and function of vintage Graflex 3 Cell flashguns, this Lux Master Retro Camera Flash from Godox brings modern wireless triggering and a touchscreen interface to a powerful, bracket-mounted strobe. The flash has a guide number of 82' at ISO 100 and can be further adjusted in 0.1-step increments from 2.0 or 1/256 at the low end and 10.0 or 1/1 at full power. Featuring manual, automatic, optical, high-speed sync, and multiflash modes, it can deliver TTL Auto when used with a compatible wireless trigger. Toggle through the modes and settings using the intuitive touchscreen interface. Its built-in 2.4G wireless receiver works with the Godox XPROII, the X2T, and the X3 for remote triggering.

Widely compatible with major camera brands, including Canon, Nikon, FUJIFILM, Olympus, Sony, Leica, and Pentax, the flash comes with a triggering cable and a mounting bracket for use with almost any camera. The fan-style reflector is detachable for convenient storage, and a cover is included to protect the flash bulb. The built-in battery charges in approximately two hours with the included cable and is good for 460 full-power flashes. The flash also comes with a bag for convenient storage and transport.

Visit the official Godox website for additional information.

The post Godox announced a new Lux Master Retro Camera Flash (for Fuji, Canon, Nikon, Olympus, Sony cameras) appeared first on Photo Rumors.

Upcoming Leica auctions (Wetzlar, OstLicht, Leitz Photographica, Bonhams)

Vi Vante private spring sale: up to 35% off

Now your phone can be a Ninja too: Atomos announces the Ninja phone video co-processor

The new Nikon NIKKOR Z 28-400mm f/4-8 VR lens has a shipping date of May 14 – June 3 at Amazon US

Upcoming Nikon Z8/Z9/ZF classes by Steve Simon

Nikon Z8 firmware update version 2.01 released

Sigma 70-200mm F2.8 DG DN OS, 150-600mm F5-6.3 DG DN OS, and 60-600mm F4.5-6.3 DG DN OS Now Support Sony a9III 120fps

The post What else is new? appeared first on Photo Rumors.

Ulanzi announced a new TT35 hiking stick tripod kit:

Unleash Creativity in the Great Outdoors with the Ulanzi TT35 Hiking Stick Tripod

Ulanzi is proud to introduce the TT35 Hiking Stick Tripod, a world pioneering solution designed for adventurers and photography enthusiasts who cherish both mobility and the art of capturing stunning outdoor scenes. As the first product of its kind, the TT35 seamlessly blends the practicality of a trekking pole with the functionality of a professional tripod, providing unparalleled versatility and ease of use in outdoor environments.

Product Features
The Ulanzi TT35 Hiking Stick Tripod includes three lightweight, robust trekking poles, each weighing just 284g and compressing to 47cm for convenient packing. Fully extended, the poles reach 130cm, and feature four adjustable sections that support a substantial load of 30KG, ensuring they are ready for any trail or shoot.

Photographers will find the TT35 invaluable, with each pole functioning as a monopod that extends from 60 to 140cm and supports camera gear up to 3KG in hand-held mode, with best stability results under 1KG. Equipped with a quick-release ball head, the poles also convert into selfie sticks, ideal for smartphones and action cameras, facilitating both expansive landscape captures and engaging personal portraits.

By connecting the three poles, users can craft an ultra-long 350cm extension pole, perfect for overhead shots and capturing wide landscapes, with a total weight of only 852g.

The TT35's versatility shines when configured as a full-sized travel tripod using the included desktop tripod and quick-release mechanism. This setup, weighing 1.16kg, can extend up to 145cm, support up to 3KG of equipment, and adjust to multiple angles (20, 50, and 80 degrees), ensuring stability on various terrains.

Independent Usability
The desktop tripod component of the TT35 is fully functional as a standalone unit, ideal for tabletop and low-angle photography. It maintains a minimal height of 14.2cm, supports a maximum load of 5KG, and is recommended for loads up to 3KG.

Brand Vision and Development
The TT35 was developed over three years of rigorous testing and refinement. William, founder of Ulanzi, emphasizes, "We're committed to providing products that not only meet the needs of our community but also enhance their experiences by reducing the logistical challenges of outdoor photography."

Market Impact
The Ulanzi TT35 Hiking Stick Tripod is set to revolutionize the outdoor equipment market by reducing the need for multiple pieces of gear, thereby encouraging adventurers to explore further and capture more with less burden. The Ulanzi TT35 Hiking Stick Tripod invites adventurers to go further, capture more, and do it all with less effort. It's not just a tool—it's an essential companion for anyone serious about their outdoor and photographic pursuits.

Availability and Price
Price: $199USD, early-bird price.

About Ulanzi
Ulanzi specializes in innovative photography solutions that support adventurers and visual storytellers everywhere. The company is dedicated to fostering a community of outdoor enthusiasts who appreciate both function and form in their gear.

The post Ulanzi announced a new TT35 hiking stick tripod kit appeared first on Photo Rumors.

It seems that the first leaked picture of the Fujifilm X-T50 camera already showed up on the Chinese social media Weibo:

This is what Google AI knows about the Fujifilm X-T50 camera:

The Fujifilm X-T50 is a camera that is expected to be highly acclaimed and shake up the APS-C mirrorless market. It is the successor to the X-T30II and belongs to the 5th generation of Fujifilm cameras. The X-T50 is also set to be bundled with the Fujinon XF16-50mmF2.8-4.8 kit lens.

Here are some insights from rumors about the X-T50:

• It will be the first camera to be offered bundled with the Fujinon
• It will be announced alongside the Fujinon XF16-50mmF2.8-4.8 kit lens

The post First leaked picture of the Fujifilm X-T50 camera appeared first on Photo Rumors.

Here are the best-selling new cameras for 2023 at MAP Camera Japan:

1. Nikon Z8
2. Nikon Zf
3. Sony α7C II
4. Canon EOS R6 Mark II
5. Sony α7RV
6. Sony α7IV
7. Fujifilm X-T5
8. Ricoh GR IIIx
9. Sony α6700
10. Canon EOS R8
11. OM System OM-1
12. Fujifilm X-H2
13. Fujifilm X-T30 II
14. Ricoh GR III
15. Nikon Z fc
16. Fujifilm X-S10
17. Sony ZV-E10
18. Leica Q3
19. Canon EOS R10
20. Sony ZV-E1

Via MAP Camera (check out also MAP Camera's eBay account)

The post Best selling cameras for 2023 at MAP Camera Japan appeared first on Photo Rumors.

In a recent live broadcast in China, Xiaomi’s CEO Lei Jun announced that Xiaomi will no longer make cameras and will focus on making cars. Xiaomi used to produce the compact Xiaomi YI M1 MFT mirrorless camera and two lenses:

"YI Technology was originally backed by Xiaomi, but split off from Xiaomi in October 2016 and dropped the "Xiaomi Yi" branding. The YI M1 is a consumer-level camera designed and made in China. It has a 20MP Four Thirds sensor, 3'' 1.04M-dot touchscreen LCD, and an 81-point Contrast Detect AF system."

Deal of the day: YI M1 mirrorless MFT camera (4k, 20MP) with 12-40mm and 42.5mm lenses for $209

Here is a 4k 20MP mirrorless MFT interchangeable lens camera with 12-40mm lens for $150

YI M1 mirrorless Micro Four Thirds camera US pricing revealed

Photokina 2016: YI Technology announced a new M1 mirrorless Micro Four Thirds camera

Source: Weibo

The post Xiaomi will no longer make cameras and will focus on making cars appeared first on Photo Rumors.

The previously reported 7Artisans AF 27mm f/2.8 lens for Sony E-mount is now available for pre-order at Amazon.

Additional information on the lens can be found here:

Here are the technical specifications of the upcoming 7Artisans AF 27mm f/2.8 APS-C lens for Sony E-mount

The post The new 7Artisans AF 27mm f/2.8 lens for Sony E-mount is now available for pre-order appeared first on Photo Rumors.