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Sony a7 V camera officially announced together with a new FE 28-70mm f/3.5-5.6 OSS II lens


The previously reported Sony a7 V camera is now officially announced together with a new FE 28-70mm f/3.5-5.6 OSS II lens:

The new Sony A7 V maintains the 33 MP sensor, which is now stacked with integrated AI, blackout-free bursts at 30 fps, and 1-second pre-capture. It also offers significantly stronger stabilisation (7.5 stops vs the A7 IV’s 5.5), and filmmakers will love the uncropped 4K60 and 4K120 in Super 35, plus LUT import and smarter auto white balance. The new model also has a sharper, articulating screen, a better grip, quieter shutter control, and longer battery life.

  • 33MP stacked sensor with integrated AI
  • Improved autofocusing speed and accuracy
  • Enhanced 7.5 stops of image stabilisation
  • Blackout-free shooting at up to 30fps
  • Full-frame 4K60 video, 4K120 in Super 35
  • Sharper, articulating LCD screen


AI-Powered Performance Boosts

The Alpha 7 V integrates the AI processing unit into the BIONZ XR2 engine, delivering a substantial leap in autofocus speed, accuracy, and reliability. The Alpha 7 V has up to 30% improvement4 in Real-time Recognition AF that instantly recognizes targeted subjects and continues to capture them with high precision. With 759 phase-detection points and up to 94% frame coverage, the camera ensures precise subject tracking across nearly the entire image area, even in challenging low-light conditions down to EV -4.05. High-resolution RAW processing is now supported through Imaging Edge Desktop application6 for unparalleled post-production flexibility.

No compromise High-speed Continuous Shooting

The combination of a partially stacked Exmor RS™ CMOS image sensor with approximately 4.5 times faster7 readout speed increased and the BIONZ XR2™ processor results in high image quality with minimal distortion. Additionally, high-precision tracking with up to 60 times AF/AE calculations per second and blackout-free continuous shooting up to 30 fps8 with AF/AE tracking9 ensures no missed opportunities even with fast-moving subjects moving in complex patterns, such as in wildlife and sports photography. Even during 14-bit RAW shooting, it achieves high-speed continuous shooting at up to 30 fps with AF/AE tracking. The Pre-Capture function10, which can record up to 1 second before the shutter is pressed, captures decisive moments even with subjects whose movements are difficult to predict, such as pets and sports.

Outstanding Still Image Performance

Engineered for maximum creative control, the Alpha 7 V achieves up to 16 stops of dynamic range11, ensuring remarkable tonal detail across highlights and shadows. Even in scenes with extreme contrast, it expresses natural and smooth gradations from dark to bright areas. The newly introduced AI-driven Auto White Balance (AWB) leverages advanced scene analysis for consistent color rendering and uses light source estimation through deep learning technology. By automatically identifying the light source in the shooting environment with high precision and adjusting to appropriate color tones, it enables natural and stable color reproduction, resulting in more faithful colors and reducing post-production workload.

Versatile Video Capabilities

Expanding creative possibilities for hybrid creators, the Alpha 7 V introduces additional 4K recording modes, including 7K oversampled 4K 60p recording12available in full-frame mode and 4K 120p13 recording in APS-C /Super 35mm mode, delivering rich, detailed footage with exceptional flexibility in editing. Full pixel readout without pixel binning enables highly detailed video recording, down to the finest details. The image stabilization features Dynamic Active Mode14, enabling smooth and stable video expression even when handheld. Users can enjoy high-quality video recording in a wide range of scenes, from vlogs and creative productions to capturing family memories. The camera also features an Auto Framing function that automatically maintains optimal composition of subjects during recording through AI-powered subject recognition. This enables stable composition video recording in various scenes. New in-camera noise reduction and improved internal mic functionality15 ensures high-quality audio recording by reducing steady background noises, minimizing interference, and maintaining natural sound.

Enhanced Operability and Usability

Designed with efficiency in mind, the Alpha 7 V offers Wi-Fi® 6E GHz compatibility16 for high-speed, stable wireless transmission, along with dual USB Type-C® ports for improved workflow and flexibility. Vertical format support and an adjustable electronic shutter sound make shooting adaptable across diverse environments. The 4-axis multi-angle monitor combines tilt and vari-angle design, offering unrestricted horizontal and vertical adjustment for greater shooting freedom. A better finger fit on the grip provides improved comfort, stability, and control during extended sessions.

Built for Reliability

The Alpha 7 V features upgraded power management and enhanced stamina performance, enabling longer shooting sessions without interruption. A new Monitor Low Bright mode extends battery life17 even further, while improved thermal management supports extended18 4K recording with uncompromised quality, approximately 630 shots when using the viewfinder, per CIPA standards.

FE 28-70mm f/3.5-5.6 OSS II – The All-Around Lens

 Compact, lightweight, and engineered for speed, the FE 28-70mm f/3.5-5.6 OSS II is designed to fully leverage the continuous shooting19 capabilities of the Alpha 7 V sensor. When combined with compatible cameras, this new lens offers up to 120 fps AF/AE tracking20, continuous shooting, seamless body-lens coordinated image stabilization, AF available even during zooming, and built-in breathing compensation support. From dynamic action shots to fast-paced events or high-quality video capture, this lens delivers smooth, dependable responsiveness and flexibility.

Notes:

4 The 30% improvement is a value from Sony’s internal measurement comparing the eye recognition performance for human eye with the real-time Eye AF of the Alpha 7 IV.
5 AF-S, ISO 100 equivalent, F2.0 lens.
6 The latest version of Imaging Edge Desktop is required. Download Creators’ Cloud Web page. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
7 Compared to the Alpha 7 IV. Based on Sony measurement conditions.
8 When using the electronic shutter. [Hi+] continuous shooting mode. A software update may be required for some lenses. See Sony’s support web page for information on compatible lenses
9 When using electronic shutter, based on Sony measurement conditions. Continuous shooting speed may decrease depending on shooting conditions. When focus mode is set to AF-C, continuous shooting speed varies depending on the attached lens. For details, please check the lens compatibility information support page.
10 Still image shooting only.
11 Applicable only in mechanical shutter mode.
12 When [4K angle of view Priority] is ON.
13 When [4K Angle of View Priority] is ON.
14 Angle of view is reduced more than in Active Mode. Clear Image Zoom is not available when using Dynamic active Mode. Maximum ISO sensitivity is ISO25600.
15 The effectiveness of reducing lens power zoom noise varies depending on the type of lens used. Even with the setting turned on, it may take some time for the noise reduction function to take effect.
16 5 GHz/6 GHz communication may be restricted in some countries and regions. Requires compatible wireless network.
17 Actual performance varies based on settings, environmental conditions, and usage.
18 4K recording time @ 25 deg is approximately 90 min; 4K recording time @40deg is approximately 60 min.
19 Up to 30 fps AE/AF tracking.
20 For compatible cameras, please refer to the support information.
21 Paper material made from bamboo, sugarcane fibers, and post-consumer recycled paper.
22 Excluding materials used in coatings and adhesives.

The post Sony a7 V camera officially announced together with a new FE 28-70mm f/3.5-5.6 OSS II lens appeared first on Photo Rumors.

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Squarehood Black Friday Deals



For Black Friday, Squarehood is offering a 20% discount on everything in its store. Squarehood sells several different lens hood solutions for Fuji, Leica, Nikon, and Ricoh cameras and lenses. Visit their website for more information and a list of products. Here are some of the Fuji lens hoods:

Next are a few examples of the Squarehood lens hoods for Leica and Ricoh:

New: Nikon Nikkor Z 40mm f/2 lens hood by Squarehood

Leica camera and lens hoods by Squarehood

Ricoh GR lens hoods by Squarehood


The post Squarehood Black Friday Deals appeared first on Photo Rumors.

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2025 Black Friday photography deals: the BIG list


Here is the Black Friday BIG list of photography deals:

Stores

B&H Photo
Paul’s Photo
Service Photo

DE
Erhardt

UK
WEX Photo

CA
Camera Canada

Brands
Nikon
Sony
Fuji
Leica
Panasonic
Canon
Ricoh/Pentax
OM System
Voiglander
Zeiss
Sigma
Tamron
Tokina
Rokinon
Samyang
TTartisan

Thypoch
7Artisans
Viltrox
Laowa
SLR Magic
Meike
Sirui
Funleader
Astrhori
BrightinStar

DZOFilm
GoPro
Accessories

SmallRig
Ulanzi
Pergear

Heipi
Owlkrown
Mid49

Bags

Wandrd
GuraGear
ThinkTank
PeakDesign
Oberwerth
Vi Vante

Lighting

Profoto
Godox

Editing

Topaz
Luminar
ON1
DxO
Adobe
Aftershoot
CleverPhotographer

Matt Granger
Tutorials

Memory

Nextorage
SanDisk
Lexar
ProGrade

Others

Insta360
Apple
FieldMade
KEH

Kolari Vision
Lifepixel
Alphagvrd

H&Y Filters
Rocky Nook
Moment

Black Friday promo codes – some of the coupon codes may work on top of the existing Black Friday offers:


Black Friday camera & lens deals at B&H Photo.


Other B&H Photo Balck Friday deals.


Foto Erhardt Black Friday deals


The Topaz Black Friday deals are here – from November 19 to December 3, you can save on Topaz Studio and all single apps.


Luminar Neo 2025 Black Friday deals.


DxO Black Friday 2025 – up to 50% off. Get an additional 5% off the already reduced prices with the coupon code RUMORS when you purchase from this link (valid for new customers only).


ON1 Black Friday deals: up to 50% off.


Aftershoot Black Friday deals


The 2025 Nextorage Black Friday Sale has already started: B&H Photo | Amazon.


The 2025 SmallRig Pre-Black Friday Deals have officially kicked off on Amazon, B&H Photo, and the SmallRig website.


Viltrox Black Friday deals – 20% off on everything they sell at Amazon | B&H Photo | Viltrox website.


Meike Black Friday Deals: B&H Photo | Amazon (see also this list) | Meike website


Thypoch Black Friday deals: Thypoch website | B&H Photo  | Amazon.


BrightinStar Black Friday pre-sale: up to $66 off


AstrHori Black Friday deals: up to 30% off.


Sirui Black Friday deals: up to 74% off.


7Artisans Black Friday sale: up to 30% off on Amazon and their online store.


Ulanzi’s Black Friday early deals: up to 22% off.


Venus Optics Laowa photo lenses Black Friday deals.


Venus Optics Laowa cinema lenses Black Friday deals.


Field Made Black Friday deals: 25% off indicator labels for lenses and cameras with the coupon code BFCM25


OM System Black Friday Deals:


Ricoh/Pentax Black Friday deals:


Lexar Black Friday deals: Amazon | B&H Photo


Wandrd


Gura Gear


Apple Balck Friday deals.


GoPro


SanDisk


Godox


Profoto


PeakDesign


WEX Photo


B&H Photo + Payboo offer: zero interest if paid in full within 24 months.


Get an extra 5% off on select Canon gear when you use the Payboo credit card (valid through November 30, 2025).


Think Tank Photo Black Friday deals.


Adobe deals at B&H Photo.


Adobe Black Friday deals,


Insta360 Black Friday sale – 33% off on their website and at B&H Photo.


H&Y filters Black Friday deals.


Kolari Black Friday deals.


For Black Friday, Owlkrown is offering a free matching wrist strap with the purchase of a camera strap.


Rocky Nook books sale: get 40% off with code PhotoRumors or NikonRumors





The post 2025 Black Friday photography deals: the BIG list appeared first on Photo Rumors.

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New picture of the upcoming Sony a7 V camera

There is a new teaser picture of the upcoming Sony a7 V camera, which will be announced next week on December 2nd:


Here is a better view:


The first teaser (see it at B&H Photo and Foto Erhardt, where you can now even pay a deposit to reserve one) clearly showed the mark “V”:

The Sony a7 V camera will be announced on December 2nd

Here are the rumored Sony a7 V camera specifications:




Via Reddit

The post New picture of the upcoming Sony a7 V camera appeared first on Photo Rumors.

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2025 DxO Black Friday deals (including coupon code for an additional 5% off)


The 2025 DxO Black Friday offers up to 50% off their products. You can get an additional 5% off DxO products, in addition to the already reduced prices, with the coupon code RUMORS when you purchase from this link (valid for new customers only). Here is the breakdown of the deals (those offers will end on Tuesday, December 2):

DxO PhotoLab 9

  • New customers: Save $40 — $199.99 instead of $239.99
  • DxO PhotoLab 7 or 8 owners: Save $20 — $99.99 instead of $119.99


Nik Collection 8

  • New customers: Save $30 — $139.99 instead of $169.99
  • Nik Collection 6 or 7: Save $15 — $84.99 instead of $99.99


DxO FilmPack 8

  • New customers: Save $20 — $129.99 instead of $149.99
  • DxO FilmPack 7 owners: Save $10 — $79.99 instead of $89.99


DxO PureRAW 5

  • New customers: Save $30 — $99.99 instead of $129.99
  • DxO PureRAW 3 or 4 owners: Save $15 — $74.99 instead of $89.99


DxO ViewPoint 5

  • New customers: Save $60 — $59.99 instead of $119.99
  • DxO ViewPoint 4 owners: Save $25 — $54.99 instead of $79.99

The DxO library now has 106,937 different Optics Modules profiles:

DxO added support for the latest cameras & lenses from Nikon, Canon, Ricoh, Fujifilm, Sigma, Tamron, Tokina, Samyang, Voigtländer, and Laowa (1,078 new optics modules introduced)

DxO recently released PhotoLab 9.2, PureRAW 5.5, and Nik Collection 8.2:

DxO released PhotoLab 9.2, PureRAW 5.5, and Nik Collection 8.2 (exclusive 15% off coupon included)

The post 2025 DxO Black Friday deals (including coupon code for an additional 5% off) appeared first on Photo Rumors.

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What’s coming next from Viltrox?


After the announcement of the new 2.0x teleconverter and the 9mm lens for Fuji X-mount, here are some more details on what Viltrox will announce next:


Viltrox 35mm f/1.2 LAB for Nikon Z mount coming in December:



New Viltrox front teleconverters (0.8× and 1.4×), probably designed for compact cameras like the Fuji X100:

We’ll soon be launching a front teleconverter (increasing the focal length by 1.4×) and a wide-angle conversion lens (reducing the focal length to 0.8×). With these, you can instantly unlock new focal lengths without changing your camera.



New Viltrox Chip series pancake lenses:

The Chip series is one of our most distinctive and competitive product lines, and there will definitely be more lenses coming in the future.” (Reddit)


Previously rumored/upcoming Viltrxo lenses:


Viltrox has a new design patent for a tilt-shift lens:

 


The Viltrox Black Friday deals are now live – they are offering 20% off on everything they sell:

  
  
Additional information can be found here:

Viltrox Black Friday deals started today: 20% off everything they sell

More Black Friday deals can be found here:

BLACK FRIDAY

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What else is new?


Here is what else is new:

Introduction to Nikon NX Studio and flexible colors

Now available: 7Artisans AF 10mm f/2.8 APS-C lens for Nikon Z-mount

Is Nikon Professional Services worth it in the US? My honest take as a Platinum Member

New RED-supervised Nikon Imaging Recipes coming on December 10th

Deal of the day: you can now get a refurbished/renewed/used Nikon D610 full-frame DSLR camera for as low as $399

Owlkrown Black Friday offers

50% off Black Friday sale on M6 pins, M3 tins, and colored M body caps

Confusion: Leica M11-V camera shows up at the FCC right before the Leica M EV1 is released in the US

Black Friday deal: Pentax 17 and Pentax Spotmatic SP film 1:1 wooden replica cameras now 50% off

This OM SYSTEM feature saves you hours on photo editing

Updated Release Dates For The Renewed I Series For Sony E-mount and Shortages Announced

Sony a7RV and Sony a7IV Firmware Updates Released

Sony LCR-ESB Rain Cover Announced

FUJIFILM GFX100RF FRAGMENT EDITION Limited Edition

Warning: Fujifilm X-E5 Digital Camera (Free Repair of the Strap Attachment Fujifilm Japan)

Multiple Canon Firmware Updates Released, Canon EOS R1, EOS R5, EOS R5 Mark II, EOS R6 Mark III, PowerShot G7 X Mark III

Tamron SP 24-70mm f/2.8 Di VC USD G2 Discontinued

The post What else is new? appeared first on Photo Rumors.

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Viltrox AF 9mm f/2.8 Air APS-C lens for Fujifilm X-Mount released

The previously rumored Viltrox AF 9mm f/2.8 Air APS-C lens for Fujifilm X-mount is now officially released and available for purchase at:

Additional information:

  • 113.8° Ultra-Wide Angle
  • 13 Elements in 11 Groups (3 ED, 3 HRI, 2 ASPH)
  • 7-blade Aperture
  • 0.13m MFD | 0.15× Magnification
  • Eye & Face Detection AF
  • 58mm Filter Thread
  • 175g Lightweight
  • Compact Size: Ø65 × 56.7 mm
  • MSRP: 199 USD / 229 EUR / 190 GBP

The lens already exists for Nikon Z and Sony E mount:

Announced: Viltrox AF 9mm f/2.8 & AF 14mm f/4.0 Air lenses

The Viltrox Black Friday deals are now live – they are offering 20% off on everything they sell:

Additional information can be found here.

  
  
More Black Friday deals can be found here:

BLACK FRIDAY

The post Viltrox AF 9mm f/2.8 Air APS-C lens for Fujifilm X-Mount released appeared first on Photo Rumors.

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DJI drones will be banned in the US next month – here is your last chance to get one (DJI Black Friday deals)


DJI drones will be banned in the US next month. Here are the DJI Black Friday deals this year – probably the last chance to get a DJI drone in the US:

Additional information on the DJI drone ban:

A federal ban on DJI drones in the US is set to trigger on December 23, 2025, unless a designated national security agency (such as the Office of the Director of National Intelligence) completes a mandated security audit beforehand. This deadline stems from Section 1709 of the Fiscal Year 2025 National Defense Authorization Act (NDAA), passed by Congress in December 2024. If the audit doesn’t happen, DJI (along with fellow Chinese manufacturer Autel Robotics) will be added to the FCC’s “Covered List,” prohibiting the import, sale, and FCC certification of new DJI products. Existing drones owned by consumers and businesses would likely remain usable, but repairs, parts, and software updates could become challenging.

State-level restrictions are already in place in some areas. For example, Florida implemented a ban on DJI drones for government use in 2024, leading to the seizure of equipment worth over $200 million and a switch to pricier US-made alternatives. Similar restrictions exist in states like Arkansas and Mississippi for public agencies, often driven by the same federal concerns.

Reasons for the Potential Ban

  • Data Privacy and Espionage Risks: Fears that DJI drones could transmit sensitive flight data, images, or videos back to China via backdoors, enabling surveillance. This echoes restrictions on other Chinese tech companies, such as Huawei.
  • Forced Labor and Subsidies: Accusations that DJI benefits from unfair state subsidies and supply chains involving forced labor in Xinjiang.
  • Military/Combat Use: Claims that DJI tech could be repurposed for warfare, though DJI counters that it has never marketed military products and actively discourages combat applications.

DJI disputes these, emphasizing features like “Local Data Mode” (which disables internet connectivity) and offering full access for independent audits. The company argues the restrictions are politically motivated, benefiting U.S. competitors like Skydio (which holds only 5-10% market share) by creating a $1-2 billion domestic opportunity at the expense of innovation and affordability.

More Black Friday deals can be found here:

BLACK FRIDAY

The post DJI drones will be banned in the US next month – here is your last chance to get one (DJI Black Friday deals) appeared first on Photo Rumors.

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ARRI is cutting jobs and closing two locations in Germany


A quick update on the previously reported rumors that the German manufacturer of professional motion picture cameras, lenses, and lighting ARRI was up for sale. Bloomberg now reports that ARRI is cutting jobs and closing two locations in Germany:

“Arri Group, a major Hollywood equipment supplier, is cutting jobs and closing two locations in Germany, the latest fallout from the continued decline in movie production. Operations at Arri’s lighting factory, repair and distribution centers in the municipalities of Stephanskirchen and Brannenburg will halt by the end of the year, resulting in the loss of 150 positions, Arri spokesman Kevin Schwutke said in an email.”

Who is going to buy ARRI?

BLACK FRIDAY

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Aftershoot Black Friday Deals


The Aftershoot Black Friday Deals are now live:

  • Get 20% off unlimited AI Culling, Editing, and Retouching starting at $7.99/month.
  • BONUS: Get 6 months of AI Retouching free when you join with the Pro plan this Black Friday.


Additional information on Aftershoot:

AfterShoot is an AI-Powered Photo Workflow Tool for Photographers

AfterShoot is an all-in-one, AI-driven software platform designed specifically for photographers to automate and accelerate the post-production process. It handles culling (selecting the best shots from a shoot), editing (applying consistent adjustments like exposure and color grading), and retouching (subtle enhancements such as skin smoothing or blemish removal), allowing users to spend more time shooting and less on tedious desk work. The tool runs entirely offline on Windows or MacOS computers (requiring at least 8GB RAM and a modern CPU), supporting RAW and JPEG files from most major cameras—no internet upload or complex setup needed.

Here are some of the available Aftershoot features:

AI Culling 

Automatically sorts and ranks photos based on sharpness, composition, and duplicates, learning from your preferences to improve accuracy over time:

  • AI analyzes 30+ factors to rank the best photos.
  • Software continuously improves with updates.
  • Options: manual, AI-assisted, or fully automated culling (customizable for user comfort).

AI Editing

Applies batch edits that match your style, such as white balance, lens corrections, and creative presets:

  • Works offline.
  • AI learns user style and improves with use.
  • Pro profiles & instant profiles available.
  • Lightroom + Capture One integration.
  • Marketplace with pre-built paid and free profiles from well-known photographers (growing library).

AI Retouching

New feature for natural-looking touch-ups, including wrinkle/blemish removal, teeth whitening, and skin enhancements that mimic professional human retouching:

  • Natural look, no plastic/polished skin.
  • Skin smoothing, blemish & wrinkle removal, teeth whitening.
  • Glasses glare & stray hair removal.
  • Real-looking results, designed to keep skin texture without overdoing it.

Personalization

  • The AI adapts to your individual editing style by observing your actions, ensuring outputs feel custom rather than generic.

Unlimited Processing

  • Handles as many images as you want without per-image fees or storage limits.

More Black Friday deals can be found here:

BLACK FRIDAY

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