Longtime Slashdot reader theodp writes: Past corporate-sponsored Hour of Code tutorials for the nation's schoolchildren have blurred the lines between coding lessons and product infomercials. So too is the case again with this year's newly-announced Hour of Code 2024 flagship tutorials, which include Microsoft Minecraft, Amazon Music, and Transformers One movie-themed intros to coding. The press release announcing the tutorials from tech-backed nonprofit Code.org, which organizes the Hour of Code and counts Microsoft and Amazon as $30+ million donors, boasts of its "decade of partnership with [Microsoft] Minecraft this year, reaching more than 300 million sessions of Minecraft Hour of Code since 2015!" Interestingly, The Transformers (Paramount Pictures, which released Transformers One in the U.S., is a $25,000+ Code.org donor) is cited as one of the OG's of children's Saturday morning cartoon advertising (aka 30-minute commercials) that prompted the Children's Television Act (CTA) of 1990, an act of Congress that ordered the FCC to put in place regulations to protect children from advertising. Throughout the 1980s, Action for Children's Television (ACT) criticized children's television programs that "blur(red) the distinction between program content and commercial speech."

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Neuralink, the brain chip startup founded by Elon Musk, says it has received approval to launch its first clinical trial in Canada for a device designed to give paralysed individuals the ability to use digital devices simply by thinking. Reuters reports: [T]he Canadian study aims to assess the safety and initial functionality of its implant which enables people with quadriplegia, or paralysis of all four limbs, to control external devices with their thoughts. Canada's University Health Network hospital said in a separate statement that its Toronto facility had been selected to perform the complex neurosurgical procedure. Neuralink has successfully implanted the device in two patients in the United States. One of the patients has been using it to play video games and learn how to design 3D objects.

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A team of undergraduate students from the University of Southern California's Rocket Propulsion Lab set multiple amateur spaceflight records with their rocket, Aftershock II. "The student-made missile soared 90,000 feet (27,400 meters) beyond the previous record-holder -- a rocket launched more than 20 years ago," reports Live Science. From the report: The students launched Aftershock II on Oct. 20 from a site in Black Rock Desert, Nevada. The rocket stood about 14 feet (4 meters) tall and weighed 330 pounds (150 kilograms). The rocket broke the sound barrier just two seconds after liftoff and reached its maximum speed roughly 19 seconds after launch, the RPL team wrote in a Nov. 14 paper summarizing the launch. The rocket's engine then burned out, but the craft continued to climb as atmospheric resistance decreased, enabling it to leave Earth's atmosphere 85 seconds after launch and then reach its highest elevation, or apogee, 92 seconds later. At this point, the nose cone separated from the rest of the rocket and deployed a parachute so it could safely reenter the atmosphere and touch down in the desert, where it was collected by the RPL team for analysis. The rocket's apogee was around 470,000 feet (143,300 m) above Earth's surface, which is "further into space than any non-governmental and non-commercial group has ever flown before," USC representatives wrote in a statement. The previous record of 380,000 feet (115,800 m) was set in 2004 by the GoFast rocket made by the Civilian Space Exploration Team. During the flight, Aftershock II reached a maximum speed of around 3,600 mph (5,800 km/h), or Mach 5.5 -- five and a half times the speed of sound. This was slightly faster than GoFast, which had also held the amateur speed record for 20 years. But elevation and speed were not the only records Aftershock II broke. "This achievement represents several engineering firsts," Ryan Kraemer, an undergraduate mechanical engineering student at USC and executive engineer of the RPL team who will soon join SpaceX's Starship team, said in the statement. "Aftershock II is distinguished by the most powerful solid-propellant motor ever fired by students and the most powerful composite case motor made by amateurs."

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An anonymous reader quotes a report from VICE: It's early on a Sunday morning in late 1994, and you're shuffling your way through Fitzrovia in Central London, bloodstream still rushing after a long night at Bagley's. The sun comes up as you come down. You navigate side streets that you know like the back of your hand. But your hand's stamped with a party logo. And your brain's kaput. Coffee... yes, coffee. Good idea. Suddenly, you find yourself outside a teal blue cafe. Walking in is like entering an alien world; rows of club kids, tech heads, and game developers sit in front of desktops, lost in the primitive version of some new reality. Tentacular cables hang from the ceiling. Ambient techno reverberates from wall to wall. Cigarette smoke fills the air. Welcome to Cyberia, the world's first internet cafe. Which, if you're too young to remember, are basically cafes with computers in them. It all began when Eva Pascoe, a Polish computing student living in London, crossed paths with Tim Berners Lee and other early internet mavericks at the dawn of the 90s. "I was very interested in cyberfeminism and wanted to figure out how women could reclaim tech," she recalls. The internet was still in its infancy. Diabolically slow dial-up modems only emerged around 1992; the World Wide Web was a pipe dream until 1993 and hardly anyone had the internet at home. But there wasn't just a lack of javascript; Eva remembers there being no good java, either. "There were no coffee shops in London," she says, which today seems ludicrous. "Just greasy spoons and everyone drank tea. I wanted a European-style cafe." Linking up with like-minded pioneers David Rowe and husband and wife Keith and Gene Teare, Eva found a spot on the corner of Whitfield Street and launched Cyberia there in 1994. With Hackers-style aesthetics and futuristic furniture, it was based around a U-shaped layout that meant visitors could see each other's screens. "I wanted women to feel safe, because a lot of the stuff on the net was dodgy," she explains. Many of Eva's mates chipped in to help out -- architects, interior designers, graphic artists, publishers, and ravers among them. And then there was the Amish community in Pennsylvania. Eva had to fly out there to negotiate for the "Cyberia.com" domain name they had bought. "It was a proper barn with horse carts and a wall of modems as they were running a bulletin board and an early ecommerce company. Apparently, there was always one family nominated to be the tech support," she remembers. Back in London, Cyberia quickly became a hotspot. "Virtually the second we opened, we had three lines deep around the block," she says. It's hard to imagine, but nowhere else in the world was doing what they were doing. It was the world's first cybercafe. "If you wanted to collect your emails, we were the only place in town," Eva says. Cyberia opened around 20 cafes worldwide, including branches in Bangkok, Paris, and Rotterdam. "For a fleeting moment it became like a sexier version of Richard Branson's Virgin empire: there was Cyberia Records, Cyberia Channel (a pioneering streaming service), Cyberia Payments, the Cyberia magazine, a Cyberia show on UK TV -- even a Cyberia wedding," writes VICE's Kyle MacNeill. He attended Cyberia's 30th birthday party in September and spoke with some of the cafe's original innovators, "shooting the shit about the good times and the not-so-good coffee."

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Longtime Slashdot reader mspohr shares a report from Gizmodo: Hackers for the Chinese government were able to deeply penetrate U.S. telecommunications infrastructure in ways that President Joe Biden's administration hasn't yet acknowledged, according to new reports from the Washington Post and New York Times. The hackers were able to listen to phone calls and read text messages, reportedly exploiting the system U.S. authorities use to wiretap Americans in criminal cases. The worst part? The networks are still compromised and it may take incredibly drastic measures to boot them from U.S. systems. The hackers behind the infiltration of U.S. telecom infrastructure are known to Western intelligence agencies as Salt Typhoon, and this particular breach of U.S. equipment was first reported in early October by the Wall Street Journal. But Sen. Mark Warner, a Democrat from Virginia, spoke with the Washington Post and New York Times this week to warn the public that this is so much worse than we initially thought, dubbing it "the worst telecom hack in our nation's history." And those articles based on Warner's warnings were published late Thursday. Hackers weren't able to monitor or intercept anything encrypted, according to the Times, which means that conversations over apps like Signal and Apple's iMessage were probably protected. But end-to-end encryption over texts between Apple devices and Android devices, for instance, aren't encrypted in the same way, meaning they were vulnerable to interception by Salt Typhoon, according to the Times. The details about how the hackers were able to push so deeply into U.S. systems are still scarce, but it has something to do with the ways in which U.S. authorities wiretap suspects in this country with a court order.

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Longtime Slashdot reader Geoffrey.landis writes: Economist Phillip Kobernick makes the case that the emphasis on fast-charging stations for electric vehicles in the U.S. is misplaced. According to an article from CleanTechnica, he argues that, from an economic standpoint, what we should be doing is installing more slow chargers. All thing equal, who wouldn't choose a 10-minute charge over a 3-hour charge or a 10-hour charge? But all things are not equal. Superfast chargers are far more expensive than Level 2 chargers, and Level 2 chargers are also significantly more expensive than Level 1 charging infrastructure, which consists of normal electricity outlets. He points out that we get 4-7 times more charging capability installed for the same cost by going with Level 1 charging instead of Level 2. And given that people often just plug in their electric vehicles overnight, Level 1 charging can more than adequately provide what is needed in that time. The case is examined in a podcast on the site.

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"Steven Adair, of cybersecurity firm Veloxity, revealed at the Cyberwarcon security conference how Russian hackers were able to daisy-chain as many as three separate Wi-Fi networks in their efforts to attack victims," writes Longtime Slashdot reader smooth wombat. Wired reports: Adair says that Volexity first began investigating the breach of its DC customer's network in the first months of 2022, when the company saw signs of repeated intrusions into the customer's systems by hackers who had carefully covered their tracks. Volexity's analysts eventually traced the compromise to a hijacked user's account connecting to a Wi-Fi access point in a far end of the building, in a conference room with external-facing windows. Adair says he personally scoured the area looking for the source of that connection. "I went there to physically run down what it could be. We looked at smart TVs, looked for devices in closets. Is someone in the parking lot? Is it a printer?" he says. "We came up dry." Only after the next intrusion, when Volexity managed to get more complete logs of the hackers' traffic, did its analysts solve the mystery: The company found that the hijacked machine which the hackers were using to dig around in its customer's systems was leaking the name of the domain on which it was hosted -- in fact, the name of another organization just across the road. "At that point, it was 100 percent clear where it was coming from," Adair says. "It's not a car in the street. It's the building next door." With the cooperation of that neighbor, Volexity investigated that second organization's network and found that a certain laptop was the source of the street-jumping Wi-Fi intrusion. The hackers had penetrated that device, which was plugged into a dock connected to the local network via Ethernet, and then switched on its Wi-Fi, allowing it to act as a radio-based relay into the target network. Volexity found that, to break into that target's Wi-Fi, the hackers had used credentials they'd somehow obtained online but had apparently been unable to exploit elsewhere, likely due to two-factor authentication. Volexity eventually tracked the hackers on that second network to two possible points of intrusion. The hackers appeared to have compromised a VPN appliance owned by the other organization. But they had also broken into the organization's Wi-Fi from another network's devices in the same building, suggesting that the hackers may have daisy-chained as many as three networks via Wi-Fi to reach their final target. "Who knows how many devices or networks they compromised and were doing this on," says Adair. Volexity had presumed early on in its investigation that the hackers were Russian in origin due to their targeting of individual staffers at the customer organization focused on Ukraine. Then in April, fully two years after the original intrusion, Microsoft warned of a vulnerability in Windows' print spooler that had been used by Russia's APT28 hacker group -- Microsoft refers to the group as Forest Blizzard -- to gain administrative privileges on target machines. Remnants left behind on the very first computer Volexity had analyzed in the Wi-Fi-based breach of its customer exactly matched that technique. "It was an exact one-to-one match," Adair says.

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An anonymous reader quotes a report from Reuters: Google has sued one of its former engineers in Texas federal court, accusing him of stealing trade secrets related to its chip designs and sharing them publicly on the internet. The lawsuit, filed on Tuesday (PDF), said that Harshit Roy "touted his dominion" over the secrets in social media posts, tagging competitors and making threatening statements to the company including "I need to take unethical means to get what I am entitled to" and "remember that empires fall and so will you." Google hired Roy in 2020 to develop computer chips used in Google Pixel devices like smartphones. Google said in the lawsuit that Roy resigned in February and moved from Bangalore, India to the United States in August to attend a doctorate program at the University of Texas at Austin. According to the complaint, Roy began posting confidential Google information to his X account later that month along with "subversive text" directed at the company, such as "don't expect me to adhere to any confidentiality agreement." The posts included photographs of internal Google documents with specifications for Pixel processing chips. The lawsuit said that Roy ignored Google's takedown requests and has posted additional trade secrets to X and LinkedIn since October. Google alleged that Roy tagged competitors Apple and Qualcomm in some of the posts, "presumably to maximize the potential harm of his disclosure." Google's complaint also said that several news outlets have published stories with confidential details about Google's devices based on the information that Roy leaked. Google asked the court for an unspecified amount of monetary damages and court orders blocking Roy from using or sharing its secrets.

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The latest Steam client drops support for operating systems older than Windows 10 or macOS 10.15 Catalina. "That means Mac users can't run 32-bit games anymore, as all macOS versions from Catalina onward only run 64-bit binaries," reports The Register. From the report: [I]f you have a well-specified older Mac, here is another reason to check out Open Core Legacy Patcher. For now, macOS 10.15 Catalina will do but we suspect it won't for long. This version of Steam uses the equivalent to Chrome 126: "Updated embedded Chromium build in Steam to 126.0.6478.183." However, versions since Chrome 128 require macOS 11 or newer. For now, Catalina will work -- but the next significant Steam update will update Chromium as well, and there's a high probability that that will drop support for 10.15. So, if you're using OCLP to install a newer macOS, you should probably go directly to Big Sur. In The Reg FOSS desk's testing, we found that Big Sur ran reasonably well on a machine with Intel HD 520 graphics, although the same hardware ran very poorly with macOS 12 Monterey. Unfortunately, the inevitable end is in sight for older Macs. That said, the November 2024 Steam client update brings several "wins," including a built-in Game Recording feature, an upgraded Chromium browser engine, and the new "Scout" Linux runtime environment for improved compatibility and performance, especially on the Steam Deck and Linux distros. Additionally, it delivers bug fixes and enhancements for modern OS users.

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Baidu's new Apollo Go robotaxi brings significant advances in affordability and scalability that should make U.S. competitors like Waymo a bit nervous, according to The Verge's Andrew J. Hawkins. From the report: The RT6 is the sixth generation of Apollo Go's driverless vehicle, which made its official debut in May 2024. It's a purpose-built, Level 4 autonomous vehicle, meaning it's built without the need for a human driver. And here's the thing that should make US competitors nervous: adopting a battery-swapping solution, the price for one individual RT6 is "under $30,000," Baidu CEO Robin Li said in an earnings call. "All the strengths just mentioned above are driving us forward, paving the way to validate our business model," Li added. [...] We still don't know the net effect of Baidu's cost improvements. But bringing down the upfront cost of each individual vehicle to below $30,000 will go a long way toward improving the company's unit economics, in which each vehicle brings in more money than it costs. There are still a lot of outstanding costs to consider, such as hardware depreciation and fleet maintenance, but from what Baidu is signaling, things are on the right track. From the looks of it, the company is passing those savings along to its customers. Base fares start as low as 4 yuan (around 55 cents), compared with 18 yuan (around $2.48) for a taxi driven by a human, according to state media outlet Global Times. Apollo Go said it has provided 988,000 rides across all of China in Q3 2024 -- a year-over-year growth of 20 percent. And cumulative public rides reached 8 million in October.

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An anonymous reader quotes a report from Ars Technica: DirecTV is pulling out of an agreement to buy its satellite rival Dish after bondholders objected to terms of the deal. DirecTV issued an announcement last night saying "it has notified EchoStar of its election to terminate, effective as of 11:59 p.m., ET on Friday, November 22nd, 2024, the Equity Purchase Agreement (EPA) pursuant to which it had agreed to acquire EchoStar's video distribution business, Dish DBS." In the deal announced on September 30, DirecTV was going to buy the Dish satellite TV and Sling TV streaming business from EchoStar for a nominal fee of $1. DirecTV would have taken on $9.75 billion of Dish debt if the transaction moved ahead. The deal did not include the Dish Network cellular business. Dish bondholders quickly objected to terms requiring them to take a loss on the value of their debt. DirecTV had said Dish notes would be exchanged with "a reduced principal amount of DirecTV debt which will have terms and collateral that mirror DirecTV's existing secured debt." The principal amount would have been reduced by at least $1.568 billion. DirecTV last night said it is now exercising its right to terminate the acquisition because noteholders did not accept the exchange offer. "The termination of the Agreement follows Dish DBS noteholders' failure to agree to the proposed Exchange Debt Offer Terms issued by EchoStar, which was a condition of DirecTV's obligations to acquire Dish under the EPA," the press release said. DirecTV CEO Bill Morrow indicated his company wasn't willing to change the deal to satisfy Dish bondholders. "We have terminated the transaction because the proposed Exchange Terms were necessary to protect DirecTV's balance sheet and our operational flexibility," Morrow said.

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An anonymous reader quotes a report from PYMNTS: The Justice Department's proposal to resolve its antitrust case over online search against Google reportedly would force the tech giant to unwind its partnership with artificial intelligence (AI) company Anthropic. A recommendation in the Justice Department's court filing Wednesday (Nov. 20) that Google be barred from partnerships with companies that control where consumers search for information, is intended to apply to the company's investment in Anthropic, Bloomberg reported Thursday (Nov. 21). [...] It was reported in October 2023 that Google had invested $500 million in Anthropic and agreed to contribute another $1.5 billion over time. During that same month, PYMNTS reported that Anthropic's commitment to building and deploying what the company said are generative AI capabilities with stronger built-in guardrails, differentiated it from other foundational AI models on the market. On Tuesday (Nov. 19), the U.K.'s competition watchdog, the Competition and Markets Authority (CMA), cleared Google's partnership with Anthropic, saying that it had determined that the deal between the tech giant and the AI startup did not warrant additional investigation. "The CMA does not believe that Google has acquired material influence over Anthropic as a result of the partnership," the regulator said in its assessment of the arrangement. U.S. regulators also call for a sale of Google's Chrome browser and restrictions to prevent Android from favoring its own search engine. "DOJ had a chance to propose remedies related to the issue in this case: search distribution agreements with Apple, Mozilla, smartphone OEMs and wireless carriers," Google said in a Thursday blog post. "Instead, DOJ chose to push a radical interventionist agenda that would harm Americans and America's global technology leadership."

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The Register's Simon Sharwood reports: Japan's National Consumer Affairs Center on Wednesday suggested citizens start "digital end of life planning" and offered tips on how to do it. The Center's somewhat maudlin advice is motivated by recent incidents in which citizens struggled to cancel subscriptions their loved ones signed up for before their demise, because they didn't know their usernames or passwords. The resulting "digital legacy" can be unpleasant to resolve, the agency warns, so suggested four steps to simplify ensure our digital legacies aren't complicated: - Ensuring family members can unlock your smartphone or computer in case of emergency; - Maintain a list of your subscriptions, user IDs and passwords; - Consider putting those details in a document intended to be made available when your life ends; - Use a service that allows you to designate someone to have access to your smartphone and other accounts once your time on Earth ends. The Center suggests now is the time for it to make this suggestion because it is aware of struggles to discover and resolve ongoing expenses after death. With smartphones ubiquitous, the org fears more people will find themselves unable to resolve their loved ones' digital affairs -- and powerless to stop their credit cards being charged for services the departed cannot consume.

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China has overtaken Germany and Japan in terms of robot density, according to an annual report by the International Federation of Robotics (IFR). Reuters reports: South Korea is the world leader with 1,012 robots per 10,000 employees, up 5% since 2018, said the IFR. Singapore comes next, followed by China with 470 robots per 10,000 workers - more than double the density it had in 2019. That compares with 429 per 10,000 employees in Germany, which has had an annual growth rate of 5% since 2018, said IFR.

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An anonymous reader quotes a report from Ars Technica: A federal court yesterday ruled against parents who sued a Massachusetts school district for punishing their son who used an artificial intelligence tool to complete an assignment. Dale and Jennifer Harris sued Hingham High School officials and the School Committee and sought a preliminary injunction requiring the school to change their son's grade and expunge the incident from his disciplinary record before he needs to submit college applications. The parents argued that there was no rule against using AI in the student handbook, but school officials said the student violated multiple policies. The Harris' motion for an injunction was rejected in an order (PDF) issued yesterday from US District Court for the District of Massachusetts. US Magistrate Judge Paul Levenson found that school officials "have the better of the argument on both the facts and the law." "On the facts, there is nothing in the preliminary factual record to suggest that HHS officials were hasty in concluding that RNH [the Harris' son, referred to by his initials] had cheated," Levenson wrote. "Nor were the consequences Defendants imposed so heavy-handed as to exceed Defendants' considerable discretion in such matters." "On the evidence currently before the Court, I detect no wrongdoing by Defendants," Levenson also wrote. "The manner in which RNH used Grammarly -- wholesale copying and pasting of language directly into the draft script that he submitted -- powerfully supports Defendants' conclusion that RNH knew that he was using AI in an impermissible fashion," Levenson wrote. While "the emergence of generative AI may present some nuanced challenges for educators, the issue here is not particularly nuanced, as there is no discernible pedagogical purpose in prompting Grammarly (or any other AI tool) to generate a script, regurgitating the output without citation, and claiming it as one's own work," the order said. Levenson concluded with a quote from a 1988 Supreme Court ruling that said the education of youth "is primarily the responsibility of parents, teachers, and state and local school officials, and not of federal judges." According to Levenson, "This case well illustrates the good sense in that division of labor. The public interest here weighs in favor of Defendants."

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Google is introducing "Restore Credentials," a feature that simplifies transferring app credentials when switching Android devices to keep you logged into your apps. The Verge reports: While some apps already did this, Google is making it easier for developers to include this experience by implementing a "restore key" that automatically transfers to the new phone and logs you back into the app. [...] Restore Credentials requires less work than the previous approach on Android, and can automatically check if a restore key is available and log you back in at the first app launch. A restore key is a public key that uses existing passkey infrastructure to move about your credentials. Restore keys can also be backed up to the cloud, although developers can opt out. For that reason, transferring directly from device to device will still likely be more thorough than restoring from the cloud, as is the case with Apple devices today. Notably, Google says restore keys do not transfer if you delete an app and reinstall it.

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According to Business Insider (paywalled), Microsoft's Copilot tool inadvertently let customers access sensitive information, such as CEO emails and HR documents. Now, Microsoft is working to fix the situation, deploying new tools and a guide to address the privacy concerns. The story was highlighted by Salesforce CEO Marc Benioff. From the report: These updates are designed "to identify and mitigate oversharing and ongoing governance concerns," the company said in a blueprint for Microsoft's 365 productivity software suite. [...] Copilot's magic -- its ability to create a 10-slide road-mapping presentation, or to summon a list of your company's most profitable products -- works by browsing and indexing all your company's internal information, like the web crawlers used by search engines. IT departments at some companies have set up lax permissions for who can access internal documents -- selecting "allow all" for the company's HR software, say, rather than going through the trouble of selecting specific users. That didn't create much of a problem because there wasn't a tool that an average employee could use to identify and retrieve sensitive company documents -- until Copilot. As a result, some customers have deployed Copilot only to discover that it can let employees read an executive's inbox or access sensitive HR documents. "Now when Joe Blow logs into an account and kicks off Copilot, they can see everything," a Microsoft employee familiar with customer complaints said. "All of a sudden Joe Blow can see the CEO's emails."

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According to Bloomberg (paywalled), Apple is developing a new version of Siri powered by large language models (LLMs). TechCrunch reports: The new assistant reportedly will fully replace the Siri interface that users rely on today, and Apple is planning to release the feature in the spring of 2026. The feature seems like it will be similar to OpenAI's Advanced Voice Mode but with all the same access to personal information and apps that Siri has today. Until then, Apple is relying on third parties to power the iPhone's advanced AI features.

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An anonymous reader quotes a report from KrebsOnSecurity: The financial technology firm Finastra is investigating the alleged large-scale theft of information from its internal file transfer platform, KrebsOnSecurity has learned. Finastra, which provides software and services to 45 of the world's top 50 banks, notified customers of the security incident after a cybercriminal began selling more than 400 gigabytes of data purportedly stolen from the company. London-based Finastra has offices in 42 countries and reported $1.9 billion in revenues last year. The company employs more than 7,000 people and serves approximately 8,100 financial institutions around the world. A major part of Finastra's day-to-day business involves processing huge volumes of digital files containing instructions for wire and bank transfers on behalf of its clients. On November 8, 2024, Finastra notified financial institution customers that on Nov. 7 its security team detected suspicious activity on Finastra's internally hosted file transfer platform. Finastra also told customers that someone had begun selling large volumes of files allegedly stolen from its systems. "On November 8, a threat actor communicated on the dark web claiming to have data exfiltrated from this platform," reads Finastra's disclosure, a copy of which was shared by a source at one of the customer firms. "There is no direct impact on customer operations, our customers' systems, or Finastra's ability to serve our customers currently," the notice continued. "We have implemented an alternative secure file sharing platform to ensure continuity, and investigations are ongoing." But its notice to customers does indicate the intruder managed to extract or "exfiltrate" an unspecified volume of customer data.

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The Trade Desk, one of the largest publicly traded advertising technology companies in the world, is building a connected television operating system. Axios reports: Existing OS providers, like Roku, Amazon's Fire TV and Google's Android TV, have a conflict of interest because they own content, [CEO and founder Jeff Green] said. Green believes that conflict of interest has muddled the advertising ecosystem for everyone. "We're looking at a concentration around a handful of players that lack objectivity," Green said. "We think we're in a unique position to make the ecosystem better." [...] Ventura, a nod to the company's headquarters in Ventura, California, will be rolled out to the market in the second half of 2025, Green said. The company has been working to build the system quietly for three years. While some OS developers, such as Google, Amazon and Roku, have also developed their own hardware devices to service their operating systems, Green said The Trade Desk has "no intention of getting into the hardware business." Rather, it will partner with other hardware companies, such as smart TV manufacturers, as well as various television distributors, such as airlines, hotel chains, and gaming companies, to bring its OS to their devices. Green believes hardware companies will be excited about the opportunity to partner because, in a competitive streaming environment, more hardware companies will need to build advertising businesses to scale. [...] Because The Trade Desk's goal is ultimately to improve a murky marketplace, Green said he isn't looking to make money from the OS directly. Ventura will be successful if it drives more pricing transparency and stronger measurement for the CTV advertising ecosystem writ large, he said. "Ultimately, the measure of success will be, do we have an ad auction that is so transparent that we can predict outcomes?" The Trade Desk will benefit financially from a more transparent ecosystem because it lacks a conflict of interest, Green said.

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