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Apple Gives Up On the Vision Pro After M5 Refresh Flop
MacRumors reports that Apple has effectively paused work on Vision Pro after the M5 refresh failed to revive demand. The team has reportedly been reassigned and the company is now shifting focus toward smart glasses instead. From the report: The Vision Pro has been criticized for its high price tag and its uncomfortable weight. The device is over 1.3 pounds, and even with the more comfortable Dual Knit Band that Apple added to redistribute weight, it continues to be hard to wear for long periods of time. The M5 chip added a 120Hz refresh rate, 10 percent more rendered pixels, and around 30 additional minutes of battery life, but the price tag stayed at $3,499, and it ended up not selling well. The Vision Pro has been unpopular since it first launched, and Apple only sold around 600,000 units in total. Insider sources told MacRumors that Apple has received an unusually high percentage of returns, far exceeding any other modern Apple product.
[...] If Apple finds a way to create a much cheaper, more comfortable VR headset in the future, the Vision Pro line could be revived, but right now, the company has no plans to launch a new model. Apple has not discontinued the Vision Pro and is continuing to sell the M5 model. Instead of continuing to experiment with virtual reality, Apple is working on smart glasses that will eventually incorporate augmented reality capabilities, but the first version will be similar to the Ray-Ban Meta smart glasses with AI and no integrated display.
Read more of this story at Slashdot.
