An anonymous reader shares a report: Liz Reid, the Head of Google Search, has admitted that the company's search engine has returned some "odd, inaccurate or unhelpful AI Overviews" after they rolled out to everyone in the US. The executive published an explanation for Google's more peculiar AI-generated responses in a blog post, where it also announced that the company has implemented safeguards that will help the new feature return more accurate and less meme-worthy results. Reid defended Google and pointed out that some of the more egregious AI Overview responses going around, such as claims that it's safe to leave dogs in cars, are fake. The viral screenshot showing the answer to "How many rocks should I eat?" is real, but she said that Google came up with an answer because a website published a satirical content tackling the topic. "Prior to these screenshots going viral, practically no one asked Google that question," she explained, so the company's AI linked to that website. The Google VP also confirmed that AI Overview told people to use glue to get cheese to stick to pizza based on content taken from a forum.

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🔔 DING DONG
C'est l'heure du pourrissement des bloqueurs de publicité sous Chrome.
(cf. https://sebsauvage.net/links/?IgOJSg)
Voir aussi :
https://arstechnica.com/gadgets/2024/05/google-starts-deprecating-older-more-capable-chrome-extensions-next-week/
https://www.bleepingcomputer.com/news/google/google-chrome-change-that-weakens-ad-blockers-begins-june-3rd/
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Google Cloud faced a major setback earlier this month when it accidentally deleted the account of UniSuper, an Australian pension fund managing $135 billion in assets, causing a two-week outage for its 647,000 members. Google Cloud has since completed an internal review of the incident and published a blog post detailing the findings. ArsTechnica: Google has a "TL;DR" at the top of the post, and it sounds like a Google employee got an input wrong. "During the initial deployment of a Google Cloud VMware Engine (GCVE) Private Cloud for the customer using an internal tool, there was an inadvertent misconfiguration of the GCVE service by Google operators due to leaving a parameter blank. This had the unintended and then unknown consequence of defaulting the customer's GCVE Private Cloud to a fixed term, with automatic deletion at the end of that period. The incident trigger and the downstream system behavior have both been corrected to ensure that this cannot happen again."

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Google has confirmed the authenticity of 2,500 leaked internal documents detailing the company's data collection practices. The documents offer insights into Google's closely guarded search ranking algorithm. However, Google cautioned against making inaccurate assumptions based on incomplete information. The Verge adds: The leaked material suggests that Google collects and potentially uses data that company representatives have said does not contribute to ranking webpages in Google Search, like clicks, Chrome user data, and more. The thousands of pages of documents act as a repository of information for Google employees, but it's not clear what pieces of data detailed are actually used to rank search content -- the information could be out of date, used strictly for training purposes, or collected but not used for Search specifically. The documents also do not reveal how different elements are weighted in search, if at all.

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Alphabet's Google and augmented reality startup Magic Leap are forming a strategic technology partnership and working on building immersive experiences that blend the physical and digital worlds. From a report: Magic Leap said in a blog post on Thursday that the two companies have agreed to a partnership. While short on details, the announcement adds to signals that Google may be plotting a return to the market for augmented and virtual reality (AR/VR) technologies that it so far has largely yielded to rivals Meta and Apple. The partnership would combine Florida-based Magic Leap's expertise in optics and device manufacturing with Google's technology platforms, Magic Leap said.

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An anonymous reader shares a report: Google is killing off a messaging service! This one is the odd "Google Business Messaging" service -- basically an instant messaging client that is built into Google Maps. If you looked up a participating business in Google Maps or Google Search on a phone, the main row of buttons in the place card would read something like "Call," "Chat," "Directions," and "Website." That "Chat" button is the service we're talking about. It would launch a full messaging interface inside the Google Maps app, and businesses were expected to use it for customer service purposes. Google's deeply dysfunctional messaging strategy might lead people to joke about a theoretical "Google Maps Messaging" service, but it already exists and has existed for years, and now it's being shut down.

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Danny Goodwin reports via Search Engine Land: A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the most important elements Google uses to rank content. Thousands of documents, which appear to come from Google's internal Content API Warehouse, were released March 13 on Github by an automated bot called yoshi-code-bot. These documents were shared with Rand Fishkin, SparkToro co-founder, earlier this month. What's inside. Here's what we know about the internal documents, thanks to Fishkin and [Michael King, iPullRank CEO]: Current: The documentation indicates this information is accurate as of March. Ranking features: 2,596 modules are represented in the API documentation with 14,014 attributes. Weighting: The documents did not specify how any of the ranking features are weighted -- just that they exist. Twiddlers: These are re-ranking functions that "can adjust the information retrieval score of a document or change the ranking of a document," according to King. Demotions: Content can be demoted for a variety of reasons, such as: a link doesn't match the target site; SERP signals indicate user dissatisfaction; Product reviews; Location; Exact match domains; and/or Porn. Change history: Google apparently keeps a copy of every version of every page it has ever indexed. Meaning, Google can "remember" every change ever made to a page. However, Google only uses the last 20 changes of a URL when analyzing links. Other interesting findings. According to Google's internal documents: Freshness matters -- Google looks at dates in the byline (bylineDate), URL (syntacticDate) and on-page content (semanticDate). To determine whether a document is or isn't a core topic of the website, Google vectorizes pages and sites, then compares the page embeddings (siteRadius) to the site embeddings (siteFocusScore). Google stores domain registration information (RegistrationInfo). Page titles still matter. Google has a feature called titlematchScore that is believed to measure how well a page title matches a query. Google measures the average weighted font size of terms in documents (avgTermWeight) and anchor text. What does it all mean? According to King: "[Y]ou need to drive more successful clicks using a broader set of queries and earn more link diversity if you want to continue to rank. Conceptually, it makes sense because a very strong piece of content will do that. A focus on driving more qualified traffic to a better user experience will send signals to Google that your page deserves to rank." [...] Fishkin added: "If there was one universal piece of advice I had for marketers seeking to broadly improve their organic search rankings and traffic, it would be: 'Build a notable, popular, well-recognized brand in your space, outside of Google search.'"

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An anonymous reader shares a report: As denizens of the Internet, we have all often seen a news item so ridiculous it caused us to think, "This seems like an Onion headline." But as real human beings, most of us have the ability to discern between reality and satire. Unfortunately, Google's newly launched "AI Overview" lacks that crucial ability. The feature, which launched less than two weeks ago (with no way for users to opt-out), provides answers to certain queries at the top of the page above any other online resources. The artificial intelligence creates its answers from knowledge it has synthesized from around the web, which would be great, except not everything on the Internet is true or accurate. Obviously. Ben Collins, one of the new owners of our former sister site, pointed out some of AI Overview's most egregious errors on his social media. Asked "how many rocks should I eat each day," Overview said that geologists recommend eating "at least one small rock a day." That language was of course pulled almost word-for-word from a 2021 Onion headline. Another search, "what color highlighters do the CIA use," prompted Overview to answer "black," which was an Onion joke from 2005.

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Google has warned nonprofit newsrooms that a new California bill taxing Big Tech for digital ad transactions would jeopardize future investments in the U.S. news industry. "This is the second time this year Google has threatened to pull investment in news in response to a regulatory threat in California -- but this time, hundreds of publishers outside of California would also feel the impact," reports Axios. From the report: Google's new outreach to smaller news outlets is happening in response to a different bill, introduced this year by State Sen. Steve Glazer, that would tax Big Tech companies like Google and Meta for "data extraction transactions," or digital ad transactions. Tax revenue would fund tax credits meant to support the hiring of more journalists in California by eligible nonprofit local news organizations. With the link tax bill, Google only threatened to pull news investments in California. But the company is telling partners that the ad tax proposal will threaten consideration of new grants nationwide by the Google News Initiative, which funds hundreds of smaller news outlets, sources told Axios. Previous commitments, however, should be secure. A spokesperson for the Institute for Nonprofit News said the organization believes that grants previously committed through GNI as described here "are secure, so INN members should continue to benefit through this particular Fundamentals Labs program." Google's concern, sources familiar with the company's thinking told Axios, is that the new California ad tax bill could set a troubling wider precedent for other states. California's Senate tax committee approved the "ad tax" bill May 8. Days after that, Google started making calls to nonprofits about potentially pausing future Google News Initiative funding, sources told Axios. Opponents argue (PDF) the ad tax burden would get passed down to consumers and businesses. They also say the measure would face legal challenges, similar to a digital ad tax introduced in Maryland last year.

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An anonymous reader quotes a report from Ars Technica: If you're tired of Google's AI Overview extracting all value from the web while also telling people to eat glue or run with scissors, you can turn it off -- sort of. Google has been telling people its AI box at the top of search results is the future, and you can't turn it off, but that ignores how Google search works: A lot of options are powered by URL parameters. That means you can turn off AI search with this one simple trick! (Sorry.) Our method for killing AI search is defaulting to the new "web" search filter, which Google recently launched as a way to search the web without Google's alpha-quality AI junk. It's actually pretty nice, showing only the traditional 10 blue links, giving you a clean (well, other than the ads), uncluttered results page that looks like it's from 2011. Sadly, Google's UI doesn't have a way to make "web" search the default, and switching to it means digging through the "more" options drop-down after you do a search, so it's a few clicks deep. Check out the URL after you do a search, and you'll see a mile-long URL full of esoteric tracking information and mode information. We'll put each search result URL parameter on a new line so the URL is somewhat readable [...]. Most of these only mean something to Google's internal tracking system, but that "&udm=14" line is the one that will put you in a web search. Tack it on to the end of a normal search, and you'll be booted into the clean 10 blue links interface. While Google might not let you set this as a default, if you have a way to automatically edit the Google search URL, you can create your own defaults. One way to edit the search URL is a proxy site like udm14.com, which is probably the biggest site out there popularizing this technique. A proxy site could, if it wanted to, read all your search result queries, though (your query is also in the URL), so whether you trust this site is up to you.

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An anonymous reader shares a report: Did your company recently send you a phishing email? Employers will sometimes simulate phishing messages to train workers on how to spot the hacking threat. But one Google security manager argues the IT industry needs to drop the practice, calling it counterproductive. "PSA for Cybersecurity folk: Our co-workers are tired of being 'tricked' by phishing exercises y'all, and it is making them hate us for no benefit," tweeted Matt Linton, a security incident manager at Google. Linton also published a post on the Google Security blog about the pitfalls of today's simulated phishing tests. The company is required to send fake phishing emails to its employees to meet the US government's security compliance requirements. In these tests, Google sends an employee a phishing email. If the worker clicks a link in the email, they'll be told they failed the test and will usually be required to take some sort of training course. However, Linton argues that simulated phishing tests can lead to harmful side effects, which can undermine a company's security. "There is no evidence that the tests result in fewer incidences of successful phishing campaigns," Linton said, noting that phishing attacks continue to help hackers gain a foothold inside networks, despite such training. He also pointed to a 2021 study that ran for 15 months and concluded that these phishing tests don't "make employees more resilient to phishing."

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Google pays Reddit $60 million a year to train its AI on posts on Reddit, and it looks like Google's AI is now pulling directly from the dregs of the internet. Google's AI overview for "cheese not sticking to pizza" is brilliant information it got from an 11-year-old Reddit post.

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Visiblement c'est la panique chez Google pour réussir à sortir un produit à base d'IA avant les concurrents.
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