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À partir d’avant-hierActualités numériques

Sony Pictures Will Use AI To Cut Film Costs, Says CEO Tony Vinciquerra

Par : msmash
3 juin 2024 à 17:42
The next "Spider-Verse" film may have a new animation style: AI. From a report: Sony Pictures Entertainment (SPE) CEO Tony Vinciquerra does not mince words when it comes to AI. He likes the tech -- or at the very least, he likes the economics. "We are very focused on AI. The biggest problem with making films today is the expense," Vinciquerra said at Sony's Thursday (Friday in Japan) investor event. "We will be looking at ways to...produce both films for theaters and television in a more efficient way, using AI primarily." That's about the strongest support for AI we've heard from a film studio head. "We had an 8-month strike over AI last year," Vinciquerra began his response to the first analyst question (from Nomura Securities) during his Q&A portion of the annual event. He also acknowledged that ongoing IATSE talks and the forthcoming Teamsters negotiations are "both over AI again." The sum total of those discussions between Hollywood's workers and its studios will inform just how far Vinciquerra and others can go. "The agreements that came out of last year's strikes and the agreements that come out of the IATSE and Teamsters [negotiations] will define roughly what we can do with AI," Vinciquerra said.

Read more of this story at Slashdot.

Sony Lays Down the Gauntlet on AI

Par : msmash
17 mai 2024 à 00:01
Sony Music Group, one of the world's biggest record labels, warned AI companies and music streaming platforms not to use the company's content without explicit permission. From a report: Sony Music, whose artists include Lil Nas X and Celine Dion, sent letters to more than 700 companies in an effort to protect its intellectual property, which includes album cover art, metadata, musical compositions and lyrics, from being used for training AI models. "Unauthorized use" of Sony Music Group content in the "training, development or commercialization of AI systems" deprives the company and its artists of control and compensation for those works, according to the letter, which was obtained by Bloomberg News. [...] Sony Music, along with the rest of the industry, is scrambling to balance the creative potential of the fast-moving technology while also protecting artists' rights and its own profits. "We support artists and songwriters taking the lead in embracing new technologies in support of their art," Sony Music Group said in statement Thursday. "However, that innovation must ensure that songwriters' and recording artists' rights, including copyrights, are respected."

Read more of this story at Slashdot.

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