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Reçu aujourd’hui — 13 septembre 2025News: Digital Photography Review (dpreview.com)

Sigma 35mm F1.2 DG II Art sample gallery: light and bright

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Seattle firefighter statue in pioneer square
Sony a7CR | Sigma 35mm F1.2 DG II Art | F1.2 | 1/125 sec | ISO 100
Photo: Mitchell Clark

Earlier this week, Sigma announced a second-generation version of its full-frame 35mm F1.2 lens, the 35mm F1.2 DG II Art. It promised not only improved optical quality and autofocus performance, but a much smaller and lighter package overall.

We had the chance to use the lens in a variety of conditions to get an idea of how it performs, and you can see our samples in the gallery below.

See the sample gallery

Please do not reproduce any of these images on a website or any newsletter/magazine without prior permission (see our copyright page). We make the originals available for private users to download to their own machines for personal examination or printing; we do so in good faith, so please don't abuse it.

Sample gallery
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Reçu hier — 12 septembre 2025News: Digital Photography Review (dpreview.com)

The DPReview team discusses the Nikon ZR and Canon EOS C50

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This week, we've seen a slew of video and cinema news, timed alongside the International Broadcasting Conference trade show that's kicking off today. Perhaps two of the most notable were the Nikon ZR, a video-focused camera featuring the same sensor as the Nikon Z6III, and the Canon EOS C50, which uses a new 32MP full-frame sensor.

DPReview editors Dale Baskin, Richard Butler and Mitchell Clark sat down to discuss the cameras and the surprisingly different places they fit into the market. Fear not, photographers; they also discuss some of the new stills-focused lenses from Sigma.

We helped YouTuber Benj Haisch solve his lens problem

As a wedding photographer and YouTube creator, Benj Haisch has a lot of gear. That's a benefit when he's gearing up to shoot an elopement. But when he's packing for a family trip to Hawaii? Turns out, too much gear can be a liability in that instance.

In the first episode of our new series produced in partnership with MPB, Haisch sets out to simplify his travel kit – without breaking the bank.

As a starting point, Haisch connected with DPReview staffer Mykim Dang to discuss his options. That conversation quickly led him to our Lens Feature Search and Lens Comparison Tool where he was able to quickly whittle the list of potential lenses down to just three.

MPB-25-006-NVF-SEP-inline

Haisch put DPReview's Lens Comparison Tool to good use.

Image: DPReview

From there, Haisch jumped over to MPB, the leading platform for buying, selling, and trading camera equipment, to check on pricing and inventory. Because MPB has the largest range of used digital cameras and lenses in the US – over 20,000 items – he was able to quickly find a Sony FE 24-50mm F2.8 G in the right condition and price point for his budget. Plus, he even traded in a macro lens that was collecting dust to further reduce the cost of his upgrade.

Got gear of your own collecting dust on a shelf, or simply looking for something new? Head over to MPB to upgrade your kit today.Buy, Sell, or Trade with MPB

Reçu avant avant-hierNews: Digital Photography Review (dpreview.com)

From the Andromeda galaxy to a comet’s final bow: Award-winning photos from the Royal Observatory’s Astronomy Photographer of the Year

ZWO Astronomy Photographer of the Year

the website for the royal museum greenwich zwo astronomy photographer of the year

The Royal Observatory Greenwich has announced the winners of its ZWO Astronomy Photographer of the Year contest. This annual showcase highlights some of the world's best space photography, with winners, runners-up, and highly commended images selected across ten categories.

This year's overall winning image, Andromeda Core, was captured by Chinese photographers Weitang Liang, Qi Yan, and Chuhong Yu. The winning photograph "focused on revealing the intricate structure of the galaxy's central region and its surrounding stellar population." Additionally, contest organizers recognized NASA astronaut Don Pettit for a time-exposure image he captured from the International Space Station using a homemade sidereal star tracker.

We share the winning images from each of the contest's ten categories on the following pages. To see the complete collection of awarded images, visit the competition's website.

Winner: Galaxies

The Andromeda Core © Weitang Liang  Qi Yang  Chuhong Yu

The Andromeda Core by Weitang Liang, Qi Yang, Chuhong Yu (China)
Overall Competition Winner
Winner: Galaxies

This image showcases the core of the Andromeda Galaxy (M31) in exceptional detail, captured using a long focal-length telescope. Taking advantage of the excellent seeing conditions at Nerpio, the photographers focused on revealing the intricate structure of the galaxy’s central region and its surrounding stellar population.

Taken with a PlaneWave Instruments CDK20 telescope, Baader LRGB and Chroma H-alpha filters, PlaneWave Instruments L500 mount, Moravian Instruments C3-61000 Pro camera, 3,450 mm focal length, 500 mm F6.8, multiple 900-second R, G and B exposures, multiple 1,800-second H-alpha exposures, 38 hours total exposure

Location: AstroCamp Observatory, Nerpio, Spain, 31 July, 2, 4–6, 14, 17, 20, 29, 31 August and 1 September 2024

The Andromeda Core © Weitang Liang, Qi Yang, Chuhong Yu

Winner: Planets, Comets & Asteroids

Comet 12PPons-Brooks Taking a Final Bow © Dan Bartlett

Comet 12P/Pons−Brooks Taking a Final Bow by Dan Bartlett (USA)
Winner: Planets, Comets & Asteroids

Comet 12P/Pons−Brooks reacted visibly to the intensified solar winds associated with the current solar maximum, creating a spectacle of tail dynamics and colorful hues expelled by its nuclear coma, the bright cloud of gas around the comet’s centre.

Taken with a Celestron C14Edge HD SCT telescope with HyperStar V4 lens, 10Micron GM 2000 HPS mount, ZWO ASI2600MC Pro camera, 712 mm F2, 25 x 30-second exposures

Location: June Lake, California, USA, 31 March 2024

Comet 12P/Pons−Brooks Taking a Final Bow © Dan Bartlett

Winner: Sir Patrick Moore Prize for Best Newcomer

Encounter Across Light Years © Yurui Gong  Xizhen Ruan

Encounter Across Light Years by Yurui Gong, Xizhen Ruan (China)
Winner: Sir Patrick Moore Prize for Best Newcomer

This photograph captures a serendipitous moment when a brilliant fireball from the Perseid meteor shower appears to graze M31, the Andromeda Galaxy. This photograph captures a serendipitous moment when a brilliant fireball from the Perseid meteor shower appears to graze M31, the Andromeda Galaxy.

Originally, the photographers had only planned to capture a close-up of the M31 galaxy. Retrieving the camera the next morning, they discovered this wonderful surprise.

Taken with a Nikon Z 30 camera, 56 mm F1.7, ISO 800, multiple 30-second exposures

Location: Zhucheng City, Shandong, China, 12 August 2024

Encounter Across Light Years © Yurui Gong, Xizhen Ruan

Winner: Our Moon

The Trace of Refraction © Marcella Giulia Pace

The Trace of Refraction by Marcella Giulia Pace (Italy)
Winner: Our Moon

This image captures the phenomenon of atmospheric refraction, where moonlight passes through dense layers of Earth’s atmosphere near the horizon, bending in a manner similar to light rays through a prism. Additionally, the redness of the Moon can be explained by a process known as Rayleigh scattering [smaller particles in the atmosphere scatter shorter wavelengths of light, resulting in longer wavelengths, namely red, being more predominant].

Taken with a Nikon D7100 camera, 600 mm F6.3, ISO 100, 1-second exposure

Location: Contrada Sant’Ippolito, Modica, Sicily, Italy, 7 April 2024

The Trace of Refraction © Marcella Giulia Pace

Winner: Aurora

Crown of Light © Kavan Chay

Crown of Light © Kavan Chay (New Zealand)
Winner: Aurora

The image was taken during the G5 storm, the most extreme level of geomagnetic storm, in May. The reds were a level of intensity the photographer had never experienced.

Taken with a Nikon Z 7 astro-modified camera, Sky-Watcher Star Adventurer Pro 2i mount, Nikkor Z 14-24 mm F2.8S, 16 mm, Sky: F2.8, ISO 800, 5-second exposure; Foreground: F5.6, ISO 3,200, 30-second exposure

Location: Tumbledown Bay, Little River, Banks Peninsula Community, New Zealand, 10 May 2024

Crown of Light © Kavan Chay

Winner: Our Sun

Active Region of the Sun s Chromosphere © James Sinclair

Active Region of the Sun's Chromosphere by James Sinclair (USA)
Winner: Our Sun

The chromosphere is the most picturesque part of the Sun. Composed of hydrogen and helium plasma, it is manipulated by the intense and tangled magnetic fields of the Sun. The Sun’s chromosphere does not just change day by day; it changes second by second, which is why solar astrophotographers become obsessed with it.

Taken with a Lunt 130 mm telescope with double-stacked Etalons, Lunt Block Filter 3400 (34 mm), Sky-Watcher EQ6 R Pro mount, Player One Astronomy Apollo-M Max camera, 910 mm F28, Gain 310, 10-second exposure

Location: Cedar City, Utah, USA, 30 September 2024

Active Region of the Sun's Chromosphere © James Sinclair

Winner: People & Space

ISS Lunar Flyby © Tom Williams

ISS Lunar Flyby by Tom Williams (UK)
Winner: People & Space

This image shows the International Space Station making a close pass of our Moon. The event was predicted to be a transit but ended up being a close flyby. However, the result is still dramatic, with the station’s solar arrays backlit by the rising Sun. Notably, the white radiators can also be seen and are illuminated by earthshine rather than direct sunlight.

Taken with a Sky-Watcher 400P GoTo Dobsonian telescope, Player Astronomy Uranus-C (IMX585) camera, 300 mm F15.5, 1.5-millisecond exposure

Location: Trowbridge, Wiltshire, England, 27 October 2024

ISS Lunar Flyby © Tom Williams

Winner: Skyscapes

The Ridge © Tom Rae

The Ridge by Tom Rae (New Zealand)
Winner: Skyscapes

This is the largest panorama Tom Rae has ever captured, with the full resolution image containing over a billion pixels from 62 images stitched together. The photograph captures the twin glacial rivers with the Milky Way core off to the left of the image, as well as the famous Southern Cross and other pointers high in the centre sky.

Taken with a Nikon Z 6a and Z 7 cameras, iOptron SkyGuider Pro mount, Sky: Nikon Z 6a camera, 40 mm F1.8, ISO 1,600, 49 x 30-second exposures; Foreground: Nikon Z 7 camera, 24 mm F10, ISO 125, 13 x 20-second exposures

Location: Aoraki/Mount Cook National Park, Mackenzie District, New Zealand, 8 April 2024

The Ridge © Tom Rae

Winner: Stars & Nebula

M13 An Ultra-Deep Exposure of the Popular Cluster © Distant Luminosity

M13: An Ultra-Deep Exposure of the Popular Cluster by Distant Luminosity;
Julian Zoller, Jan Beckmann, Lukas Eisert, Wolfgang Hummel (all Germany)

Winner: Stars and Nebula

M13, or the Great Hercules Cluster, is one of the most prominent and well-studied globular clusters in the northern sky. Discovered by Edmond Halley in 1714, it is located in the constellation Hercules and lies about 22,200 light years from Earth. With an apparent magnitude (a measure of brightness) of 5.8, M13 is visible to the naked eye under dark skies and can be easily observed through binoculars or a small telescope. Our goal was to get the deepest possible image of the cluster, in which, to our surprise, even integrated flux nebula (IFN) clouds appeared.

At approximately 145 light years in diameter, M13 is one of the larger globular clusters associated with the Milky Way – a tightly packed sphere of hundreds of thousands of stars. At its core, some stars are as close as 0.05 light years apart, about one-tenth the distance between the Sun and its nearest stellar neighbour. Although M13 is one of the most photographed astronomical objects, there are only a few deep images that show the numerous small background galaxies in the field.

Taken with a TS-Optics 200 mm/8 ONTC F4 Newtonian telescope, iOptron CEM70G mount, ZWO ASI2600MM Pro camera, 800 mm F4, 300-second exposures, 29.25 hours total exposure

Location: Pena Trevinca, Veiga, Gijón Municipality, Asturias, Spain, 25 September 2024

M13: An Ultra-Deep Exposure of the Popular Cluster © Distant Luminosity

Winner: ZWO Young Astronomy Photographer of the Year

Orion  the Horsehead and the Flame in H-alpha © Daniele Borsari

Orion, the Horsehead and the Flame in H-alpha by Daniele Borsari (Italy)
Winner: ZWO Young Astronomy Photographer of the Year

This image was captured with an H-alpha filter to make a monochrome image highlighting the emission nebula. This image was captured with an H-alpha filter to make a monochrome image highlighting the emission nebula.

On the lower left lies the Horsehead Nebula, also known as Barnard 33. This dense dark cloud of gases hides the light coming from the emission nebula IC 434 and creates the apparent shape of a horse’s head.

A little to the left, we find the Flame Nebula, NGC 2024. The star responsible for the illumination of this nebula, IRS2, is located behind dust and gases and is therefore not visible in the optical spectrum.

And finally, in the upper-right of the image, is M42, famously known as the Orion Nebula. This nebula is a huge cloud of dust and gas where a lot of new stars are born. The energy released by the four central stars (the Trapezium Cluster) shapes the nebula, ionising the gas components.

Taken with a Player One Astronomy Ares-M Pro camera, Sky-Watcher HEQ5 Pro mount, Samyang 135 mm F2.0 lens, 135 mm F2.8, 45 x 60-second exposures and 262 x 300-second exposures, 22 hours and 35 minutes total exposure

Location: Leffe, Bergamo, Italy, 11, 14, 15 January, 6 February 2025

Orion, the Horsehead and the Flame in H-alpha © Daniele Borsari

Special feature

Earth From Orbit © Don Pettit

Earth From Orbit by Don Pettit (USA)
Special feature

While the ZWO Astronomy Photographer of the Year competition showcases the best of Earth-bound astrophotography, this image demonstrates the immense potential of space-based imagery, revealing the cosmos in ways that would be impossible from the ground.

Captured between October 2024 and March 2025, during ISS Expedition 72

This is one of a number of star-field time exposures captured from the International Space Station (ISS) using a homemade sidereal star tracker. Rotating once every 90 minutes, the tracker counteracts the attitude motion of the orbiting ISS, allowing distant stars to be photographed as fixed pinpoints while the Earth continues to rotate below, previously an impossibility in orbital photography.

Taken with a Nikon Z9 camera, Sigma 14 mm F1.4 lens, F1.4, ISO 6400, with homemade orbital sidereal drive to compensate for orbital pitch rate (4 degrees/min), 15-second exposure.

Earth From Orbit © Don Pettit

Sigma 20-200mm F3.5-6.3 sample gallery: a palm-sized 10x zoom for full-frame

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a-rose-in-a-patch-of-sunlight
Sony a7CR | Sigma 20-200mm F3.5-6.3 DG Contemporary | 76mm | F7.1 | 1/250 sec | ISO 100
Photo: Mitchell Clark

Earlier this week, Sigma announced the 20-200mm F3.5-6.3 DG Contemporary, a full-frame lens that the company says is the first to have a 10x zoom ratio. We were able to test the lens out in a variety of scenarios to get an idea of how it performs throughout its wide range of focal lengths and at different apertures.

The sample gallery contains a few sequences with images taken at 20mm and 200mm, to help illustrate the range it provides.

Please do not reproduce any of these images on a website or any newsletter/magazine without prior permission (see our copyright page). We make the originals available for private users to download to their own machines for personal examination or printing; we do so in good faith, so please don't abuse it.

See the sample gallery

Sample gallery
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Hey Apple: cropping is not "optical" zoom

As I was covering the iPhone announcement earlier this week, there was a moment in Apple's presentation that made me double-take. Describing the new iPhone Air, the company said: "What might appear to be a single camera is actually our new, powerful, 48 megapixel fusion camera system, which works like multiple advanced cameras in one." It continued on to mention the phone's "2x telephoto," later calling it an "optical quality lens."

Reader: the iPhone Air has one camera. (And it's not new, by the way; it's the same main camera from the standard iPhone 16 and 17). The camera app may present you with a 2x option, but it will be using the exact same optics. It "might appear to be a single camera" because it literally just is.

iPhone-Air-camera-specs

The Air's "2x telephoto" is really just a crop.
Image: Apple

The company pulls the same trick for the regular iPhone 17, calling its main lens "two cameras in one," and takes it even further with the iPhone 17 Pro. That phone has three cameras – a 13mm equiv. "0.5x" ultra-wide, 24mm equiv. "1x" main and 100mm equiv. "4x" telephoto which is an impressive amount to fit in such a small device. Yet Apple claims the phone is capable of "up to 8x optical-quality zoom," and that carrying it is "like having 8 pro lenses in your pocket."*

A-series-of-photos-showing-the-eight-virtual-lenses-on-the-iPhone-17-Pro-and-how-the-magnification-changes-with-each

The iPhone 17 Pro's eight camera modes (produced by its three cameras).
Image: Apple

It isn't, and these additional options are not "optical quality," an essentially meaningless phrase meant to evoke the idea of a lens capable of actually zooming in. In reality, it's a crop. Your phone is punching in on the pixels in the center of the sensor, only using a quarter of its resolution to capture the scene.

The phone may be processing it differently than it would a straight digital zoom, but at the heart of it, that is all these "optical zoom" modes are. It's also worth noting that, because of the sensor's Quad Bayer design, that center crop won't necessarily have the detail you might expect from a 12MP image taken on a standard Bayer sensor.

iPhone camera comparison page

The "optical zoom" phrasing is all over Apple's website, including in the tool that lets you compare between models, which doesn't distinguish between the actual lenses and the crops.

Also, while I'm griping, this comparison tool may be one of the most obnoxious pieces of web design I've come across in a while.

This isn't a new trick by any means; Apple has been pretending that cropping is the same as optics for a while now, but that doesn't really make it better. People are still getting confused by it, likely in part because the tech press routinely parrots the "optical quality" phrasing without explaining what's actually happening under the hood.

While Apple's presentation was particularly egregious, it's far from the only phone manufacturer participating in this marketing sleight of hand. Describing the Pixel 10 Pro's capabilities, Google writes that the phone has "optical quality at 0.5x, 1x, 2x, 5x, 10x," despite it physically only having three cameras (the 2x and 10x modes are center crops).

Samsung S25 Optical zoom
Another example of "optical quality."

Samsung similarly boasts that the S25 has a 50MP wide-angle camera with "2x optical quality zoom," though it at least includes a footnote saying "Optical quality zoom is enabled by the Adaptive Pixel sensor. 3x distance is optical zoom. 2x distance is optical quality zoom." That could tip off attentive readers that there are some liberties being taken, but telling the truth in the footnotes isn't the same as being honest.

While these companies are (generally) careful to modify "optical" with "quality," I'd argue this is still misleading, though I'm sure they all have some convoluted reasoning as to why they call the crop modes that**. While consumers probably aren't buying phones thinking they have more cameras than they actually do, Apple & co's. marketing may trick them into thinking they're not giving up by pressing the button to punch in.

You are giving up something for that extra reach, no matter how hard manufacturers try to make you believe otherwise

But, to put it plainly: they are. All the computational tricks in the world won't make an image taken using a quarter of the sensor the same quality as one taken with the entirety of that same sensor. You are giving up something for that extra reach, no matter how hard the phone companies try to make you believe otherwise.

In all honesty, I don't expect the phone companies to stop using this kind of language, especially if thin phones with fewer cameras continue to be en vogue. What I can hope is that photography enthusiasts and the tech press will stop regurgitating their misleading labels, and instead start educating people on how the different modes actually work.

* - Apple's math: three real, physical lenses (ultra-wide, wide, telephoto), plus two main camera crops to emulate a 28 or 35mm focal length, the "2x" center crop of the main camera and "8x" center crop of the telephoto camera and the ultra-wide's macro mode equals eight options.

** - In its presentation, Apple says the crop modes have their own "dedicated image pipelines." This is almost certainly technically correct, the most annoying kind of correct

Fujifilm's medium format cinema camera gets a price and release date

DSCF2066
Image: Fujifilm / Christian Sorensen Hansen

Over the past year, Fujifilm has been slowly trickling out information about the GFX Eterna, a cinema camera built around the same 100MP "large format" sensor (medium format in photography terms) found in its hybrid GFX 100 II. Today, the company has fully unveiled it, announcing the full specifications, price, release date and more.

The camera, which will officially be called the GFX Eterna 55, uses its massive 44 x 33mm sensor to provide compatibility with a wide array of lens types. It can, of course, be used with medium format lenses made for Fujifilm's GFX mount to record up to 8K footage. But it will also support Fujifilm's large format "Premista" lenses, full-frame lenses, several varieties of anamorphic lenses and even APS-C (Super35 in video terms) lenses.

The sensor has a dual-gain design, using ISO 800 as its low-gain step and 3200 as its high-gain step.

Recording modes and codecs

FUJIFILM Eterna 55 sensor
The camera's sensor size and resolution means you can crop down to an APS-C region and still get >4K footage.
Image: Fujifilm / Timur Civan

Several of those modes are carried over from the GFX 100 II, but a few are new. For example, when paired with GFX lenses, the camera now has a 4:3 "open gate" mode that uses the whole sensor area, recording a 3840 x 2880 image at up to 48fps. The APS-C crop mode is also new, and in it, the camera supports recording up to 6.3K/24 or 4K/30.

The relatively low resolution is likely necessary to combat rolling shutter rates. The GFX 100 II takes a glacial 164ms to read out its entire sensor for stills, and has very slow ∼30ms rolling shutter rates in some of its recording modes, especially 8K.

While the GFX Eterna 55 doesn't support recording Raw internally, it can output it via its HDMI port to an external recorder. It supports recording ProRes 422 (in standard, HQ or LT), as well as H.265 and H.264.

Classic Fujifilm colors

When it comes to color, the camera can apply one of Fujifilm's 20 well-regarded "Film Simulation" color profiles to its recorded footage. It can also shoot in the more flexible F-Log 2 and F-Log 2 C and store up to 16 Look Up Tables (LUTs) that you can use to preview what your Log footage will look like after grading.

Fujifilm is releasing LUTs for 10 Film Simulations

In exciting news for Film Simulation fans, the company is also releasing F-Log 2 LUTs for 10 of its color profiles. In theory, that means you'll be able to grade footage from many of its other, more affordable cameras to match its Provia, Velvia, Astia, Reala Ace, Classic Chrome, Classic Neg, Acros and Eterna Bleach Bypass looks. A LUT was already available for the standard Eterna, but this move vastly expands the number of different aesthetics that are available straight from the company.

Cinema camera build

fujifilm eterna 55 core
The GFX Eterna 55's design is typical for this class of camera.
Image: Fujifilm / Coco Tolentino

In terms of ergonomics and ports, the GFX Eterna 55 is very much a production camera. It has a variable electronic ND filter that can cut down on light by 0.6-2.1EV, SDI, TimeCode and GenLock ports, 3.5mm audio input and output, and two displays: a 5", 6.22M dot one for preview, and a 3" color LCD for displaying settings. The camera also comes with a PL mount adapter, which means you'll be able to attach a wide array of existing cinema and broadcast lenses to it straight out of the box.

The GFX Eterna 55 has the same X-Processor 5 that you'll find in Fujifilm's recent hybrid cameras, which gives it similar autofocus capabilities, including the ability to recognize and track humans, animals, birds, cars, bikes, trains and planes.

Fujifilm says "initial shipments" are slated to begin in October, and that it will cost $16,500.

Fujifilm Introduces FUJIFILM GFX ETERNA 55 Filmmaking Camera

Fujifilm’s first digital camera dedicated to professional filmmaking

VALHALLA, N.Y. - September 10, 2025 - FUJIFILM North America Corporation, Electronic Imaging Division, announces the release of its FUJIFILM GFX ETERNA 55 Filmmaking Camera (“GFX ETERNA 55”), the company’s first camera designed primarily for
professional digital filmmaking. With GFX ETERNA 55, Fujifilm is advancing its legacy of color and image science to create a product designed from the ground up as a tool for filmmakers and cinematic content creators.

Featuring one of the tallest digital cinema sensors on the market1, GFX ETERNA 55 expands the angle of view with both spherical and anamorphic lenses, providing filmmakers with a more creative canvas. FUJIFILM Digital Film Science offers highly controllable color application, including 20 built-in Film Simulations, F-Log2 C’s expansive gamut and dynamic range, and the ability to create and load 3D LUTs (Look Up Tables). The resulting images remain cinematic no matter the scale of production. GFX ETERNA 55 is purpose-built for filmmaking, including an internal electronic variable ND, a flexible native lens mount, thoughtful design, and wide connectivity.

“GFX ETERNA 55 introduces the filmmaking community to the tallest digital filmmaking sensor that has ever been available for purchase on the open market,” said John Blackwood, director, Product Marketing, Electronic Imaging Division and Optical Devices Division, FUJIFILM North America Corporation. “The native 4:3 Open Gate format echoes back to the filmmaking legacy of 4-perf Super 35mm, but with an approximately 3x larger imaging area. This sensor height brings a great range of format flexibility and opportunities to create larger than Full Frame images with spherical lenses, or images of epic cinematic scale when paired with anamorphic lenses. With the ability to import up to 16 3D LUTs, filmmakers can craft with their intended vision and mood, from production through post. The inclusion of our internal film simulations in GFX ETERNA 55 allows creatives to get the best color they can, straight out of camera, for beautiful images with intentional creative looks inspired by Fujifilm’s extensive color legacy in analog film. It is fantastic for content with quick turnaround times to delivery.”

GFX ETERNA 55 delivers rich tonal and true-to-life image quality unique to a large-format sensor, bringing new value to filmmaking across various genres such as independent and feature films, television, documentaries, weddings, commercials, and music videos. Its abundant image data also offers high editing resilience, supporting demanding production workflows.

"GFX ETERNA 55’s robust color science provides all the range I need to craft beautiful imagery that meets the intention behind my and the director’s creative vision,” said Oren Soffer, who served as the cinematographer on GFX ETERNA 55 launch film, OKAY , written and directed by Andrew Kightlinger. “The native 4:3 large format sensor is a massive and flexible canvas – fantastic for anything from landscapes to portraiture-style imagery and beyond.”

Product features

Innovative Image Expression enabled by a 44 x 33 large format sensor

  • GFX ETERNA 55 is equipped with a 102-megapixel large format sensor2 - GFX 102MP CMOS II HS. GFX ETERNA 55 features five main formats, which each hold further options for resolution selections. Those formats are “GF”, “Premista”, “35mm”, “ANAMORPHIC (35mm)”, and “Super35”. This diverse selection enables the opportunity for diverse visual expression through the use of a wide variety of lenses paired with specific formats. It also supports filming in a 4:3 open gate format at up to 48 fps, fully leveraging the large image circle3 sized 43.8mm wide, 32.9mm high, and 54.8mm diagonal, making it one of the world’s tallest sensors available to the open market.
  • The camera is optimized for its large format sensor, adopting a four-point Optical Low-Pass Filter to reduce the potential for optical anomalies
  • GFX ETERNA 55 incorporates “DUAL-BASE ISO” with two base sensitivities, ISO 800 and ISO 3200. Under extreme lighting conditions — whether very bright or very dark — filmmakers can rest assured that they can shape available light to match their story as they see fit.

F-Log and Film Simulation 3D-LUTs supporting production to post

  • GFX ETERNA 55 features “F-Log2” and “F-Log2 C” with dynamic range of 14+ stops. These allow capturing rich image tonality that takes full advantage of the large format sensor, providing greater flexibility in post-production.
  • GFX ETERNA 55 includes 20 of Fujifilm’s revered Film Simulations to enable diverse visual styles during content creation. Additionally, there are 10 Film Simulation conversion 3D-LUTs (compliant with ITU-R BT.709) for precise color and tone adjustment of footage filmed in Log (F-Log2/F-Log2 C). Along with the “ETERNA” and “ETERNA BLEACH BYPASS” LUTs announced at launch, users can download a total of 10 3D Film Simulation LUTs — including PROVIA/Standard, Velvia, and ACROS — from the web for use.
  • The camera includes up to 16 different 3D-LUTs, including 3D Film Simulation LUTs, which can be stored in-camera, enabling filming while previewing the desired look.

Workflow solutions supporting various codecs and improved efficiency

  • GFX ETERNA 55 supports three Apple ProRes codecs - Apple ProRes 422 HQ, Apple ProRes 422 and Apple ProRes 422 LT. When filming in Apple ProRes, the camera can use proxy video recording such as Apple ProRes 422 Proxy. Supporting a total of five codecs, it reduces video editing workload to streamline the overall workflow from filming to postproduction. It also supports recording of H.265/HEVC as a light-weight codec option.
  • GFX ETERNA 55 can output 4:2:2 10bit uncompressed data and up to 8K/30P 12-bit video in RAW data via HDMI.
  • The camera supports Frame.io Camera to Cloud functionality, so that content can be uploaded directly to a central location in Frame.io for expedited accessibility. Video files can be instantly shared with the larger production team, for anything from immediate review and approval to getting started in editorial right away with camera-created proxies.

Compact and lightweight body for functionality and operability

  • To support small crews and solo filming, the body weight is approximately 4.4 pounds (2.0 kg). Additionally, 3-inch side monitors have been placed on both sides to give both camera operators and camera assistants full access to the camera menu in most configurations.
  • The front of the camera and the included handle feature a multi-function dial that controls the focus, iris, and zoom of FUJIFILM GF lenses. When the dial is set to “ND,” it allows fine adjustment of the internal electronic variable ND filter density.
  • A 2000-nit 5” LCD displays footage even when filming outdoors in bright sunlight. The touch-enabled LCD monitor features multiple adjustable angles, allowing flexible positioning to suit various filming environments and support comfortable filming.
  • GFX ETERNA 55’s body is equipped with an internal battery slot that holds a high-capacity NP-W235 battery. This allows for up to 30 minutes of filming without external power. Additionally, when replacing an external battery, power is supplied from the NP-W235 battery, enabling “hot swap”4 functionality that allows external battery changes without restarting the camera.
  • The camera features CFExpress™ Type B and SD card media. By using high-speed CFexpress™ Type B cards, GFX ETERNA 55 supports recording various video formats and bitrates during filming5

Pricing and Availability

Initial shipments of FUJIFILM GFX ETERNA 55 are expected to begin in October 2025 at a Manufacturer’s Suggested Retail Price of $16,499.95 USD. Select dealers will be accepting pre-orders beginning September 15, 2025 at 12:00 a.m. Those interested in being notified about participating dealers when they are announced can sign up at https://shopusa.fujifilm-x.com/gfx-eterna-55-pre-orders.

For detailed product specifications, please visit https://www.fujifilm-x.com/en-us/products/cameras/gfx-eterna-55/.

For more information and access to GFX ETERNA 55 reference materials, including downloadable test footage, please visit http://shopusa.fujifilm-x.com/gfx-eterna-55-filmmaking-camera-16969715.

1 Based on comparison of commercially available filmmaking cameras for cinema use (as of September 11, 2025, research conducted by FUJIFILM of publicly available product specifications, research data on file).

2 An image sensor that measures 54.8mm diagonally (43.8mm x 32.9mm) and is approximately 1.7 times larger than a 35mm full-frame sensor.

3 The circular area where light passing through the lens is focused.

4 Not supported while recording.

5 Please check our website for a list of confirmed compatible cards.

Fujifilm's medium format system gains a cine power zoom

Fujinon GF32-90 T3p5
Photo: Coco Tolentino / Fujifilm

Alongside the final launch of the GFX Eterna 55, Fujifilm has announced the GF 32-90mm T3.5 PZ OIS WR, a stabilized autofocus power zoom designed for video work.

The 32-90mm offers a 25-70mm equivalent range (in photographic full-frame terms) and covers the entire 55mm diameter of the GFX Eterna's sensor, allowing its use with the new camera's open-gate shooting mode.

The lens features geared zoom, focus and iris (aperture) rings for manual operation and use with follow-focuses and servo motor contol, but can also autofocus and be used as a power zoom for run-and-gun operation. The company says the use of high-speed motors and high precision position indicators ensures a high level of responsiveness when using the manual control rings.

The provision of a stabilized, autofocus lens, both of which are unusual in the cinema sphere, is in keeping with the company's attempt to provide shooting options that don't already exist.

Fujinon GF32-90 T3p5 side

The focus, zoom and iris rings are all geared but the lens can also be autofocused and operated as a power zoom from the GFX Eterna 55 body on via the switch near the back of the lens.

Photo: Coco Tolentino / Fujifilm

The $6,000, 2.1kg (4.6lb) lens is the first in Fujifilm's lineup to use 13 aperture blades, to ensure point light sources in the back of shots are rendered as circles. The lens takes a 111mm filter, though we suspect it'll be more often used with a matte box.

A complex design utilizes 25 elements in 19 groups, including three aspheric elements and three extra-low dispersion (ED) elements, that the company says will deliver high resolution while "effectively suppressing aberrations." Fujifilm has not specified what type of autofocus motors the lens uses.

The Fujinon GF32-90mm T3.5 PZ OIS WR will be available for pre-order from September 15th, with lenses shipping in October. It will have a recommended price of $5996.

Press release:

Fujifilm Introduces FUJINON GF32-90mmT3.5 PZ OIS WR Lens

Fujifilm’s first motorized power zoom lens for the GFX System

VALHALLA, N.Y. – September 10, 2025 - FUJIFILM North America Corporation, Electronic Imaging Division, today announced the release of its FUJINON GF32-90mmT3.5 PZ OIS WR filmmaking lens (“GF32-90mmT3.5 PZ OIS WR”). The first FUJINON motorized power zoom lens for the GFX System, GF32-90mmT3.5 PZ OIS WR offers serious filmmakers cinematic versatility and exceptional optical performance in a compact, lightweight design.

“This lens combines Fujinon’s legacy in optical design with our latest G Mount lens technology to create the perfect companion for filmmakers using GFX ETERNA 55 or GFX100 II,” said John Blackwood, director, Product Marketing, FUJIFILM North America Corporation, Electronic Imaging Division. “With its native G Mount, the ability to cover Open Gate recording on GFX ETERNA 55, and its approximate 3:1 focal range, GF32-90mmT3.5 PZ OIS WR is a flexible tool that visual creatives can get a lot out of, especially if they’re used to using traditional cinema lenses. ”

In recent years, filmmakers have sought to balance efficiency with high quality. Covering a wide to standard focal range in a single lens, GF32-90mmT3.5 PZ OIS WR offers a versatile focal range with great compositional flexibility, speeding up production by reducing the need to change lenses. Similar advantages come from the constant T3.5 aperture throughout the range, so once a scene is lit, users can zoom in and out without the need for exposure adjustments. Focus breathing is also tightly controlled, maintaining framing consistency and minimizing distractions for the audience.

GF32-90mmT3.5 PZ OIS WR minimizes optical aberrations to an extreme degree, delivering resolution comparable to prime lenses. Compatible with FUJIFILM GFX100 II and GFX ETERNA 55 digital cameras, the lens enables refined, high-quality visuals that maximize its wide tonal range and fine detail — whether capturing soft morning light through a window or highlighting a subject with shallow depth of field.

Combined with the newly announced FUJIFILM GFX ETERNA 55 filmmaking camera, GF32- 90mmT3.5 PZ OIS WR opens new possibilities in filmmaking, which has traditionally been dominated by prime lenses. GF32-90mmT3.5 PZ OIS WR introduces a more efficient filming style, significantly expanding creative freedom for filmmakers.

Product Features

Fujifilm’s first motorized power zoom lens1 designed for filmmaking with a constant T3.5 aperture

  • This motorized zoom covers 32-90mm focal length (equivalent to 25-71mm in 35mm film format), from near wide-angle to standard. Paired with the newly announced FUJIFILM GFX ETERNA 55 filmmaking camera, it enables motorized zoom control via the camera.
  • The lens consists of 25 lens elements in 19 groups including three extra-low dispersion (ED) lenses and three aspherical lenses, effectively suppressing aberrations, achieving a compact size while maintaining bright T3.5 and high resolution throughout the zoom range.

Combines cinema lens operability with compact, lightweight design

  • Inheriting the operability and design of the widely praised FUJINON Premista Series2 zoom lenses for cinema cameras, GF32-90mmT3.5 PZ OIS WR measures just about 8.7 inches (222mm) in length and achieves a lightweight design at approximately 4.6 pounds (2.1 kg) by adopting an optical design and DC motor optimized for motorized power zoom.
  • Equipped with a three-ring system that allows independent manual control of focus, zoom, and aperture (iris), all operating rings use the same 0.8M gear pitch3 as the existing FUJINON Cine lenses. This standard gear pitch enables compatibility with essential filmmaking accessories such as follow focus systems and lens motors.
  • The focus ring features a wide 200-degree rotation angle, allowing precise focusing with smooth torque even in shallow depth-of-field scenes.

Outstanding image quality supported by advanced optical design technologies

  • Equipped with Nano GI coating to suppress flare and ghosting caused by light entering at oblique angles, reducing reflection loss and improving light transmission for clear, sharp images.
  • By optimally positioning our proprietary optical design and the internal lens barrel components, the lens suppresses sudden angle-of-view changes during focusing (breathing), enhancing framing stability.
  • A 13-blade iris diaphragm achieves a nearly circular aperture shape for the first time in the GF Series lens lineup. This improves the roundness of bokeh even when slightly stopped down, allowing for beautiful background bokeh using point light sources in dim indoor and outdoor scenes.

Powerful image stabilization and fast, smooth, high precision autofocus

  • Powerful image stabilization is achieved through improved shake sensing accuracy and optimized stabilization mechanism design. This is especially effective in the situations such as documentaries and run-and-gun4 style filming that require high mobility.
  • By directly driving the motors at high speed in response to focus, zoom, and aperture (iris) ring operations, the lens achieves both excellent responsiveness and high accuracy of indicator position.

Pricing and Availability

Initial shipments of FUJINON GF32-90mmT3.5 PZ OIS WR are expected to begin in October 2025 at a Manufacturer’s Suggested Retail Price of $5,995.95 USD. Select dealers will be accepting pre-orders beginning September 15, 2025 at 12:00 a.m. Those interested in being notified about participating dealers when they are announced can sign up at https://shopusa.fujifilm-x.com/gfx-eterna-55-pre-orders.

For detailed product specifications, please visit https://www.fujifilm-x.com/en-us/products/lenses/gf32-90mmt35-pz-ois-wr/.

For more information about this lens, please visit https://shopusa.fujifilm-x.com/gf32-90mmt3-5-pz-ois-wr-16951873/.

1 At the time of release, motorized power zoom control is supported only on the “GFX ETERNA 55“ . Support for other GFX series mirrorless digital cameras will be added sequentially through firmware updates.
2 The “Premista” Series is a lineup of zoom lenses designed for high-quality filmmaking, compatible with cinema cameras featuring large-format sensors. The series includes wide-angle, standard, and telephoto types.
3 The distance between the teeth on the gear engraved on the control rings.
4 A shooting technique where the filmmaker moves around holding the camera, quickly adjusting framing and positioning according to the situation.

iPhone 17 Pro cameras: What's new, what's unchanged

iPhone-17-Pro-rear-panel-and-cameras

The iPhone 17 Pro and Pro Max come in three colors.

Image: Apple

September is already upon us. In much of the world, that means kids are back to school, fall colors are on the horizon, and it’s time for Apple to unveil its newest iPhones. Apple delivered, announcing the iPhone 17, iPhone 17 Pro and Pro Max, and the new iPhone Air, an extra-thin model for minimalists.

While all models received camera updates, photography aficionados will be most interested in the iPhone 17 Pro series, Apple’s flagship models with the company’s best cameras. Here, we compare the iPhone 17 Pro and Pro Max to the iPhone 16 Pro series to see what’s changed.

Going all-in on 48MP cameras

iPhone-17-Pro-camera-array
Image: Apple

Like prior Pro models, the iPhone 17 Pro series uses a triple camera array, with main, ultra-wide, and telephoto modules. The most obvious visual change is a wider camera bump: Apple’s so‑called "forged plateau." I can’t wait to casually drop that gem into my next conversation about iPhone cameras.

The headline news is that all three rear cameras now use 48MP "Fusion" sensors. In Apple parlance, a Fusion sensor is a Quad Bayer design that computationally fuses pixel-binned data with per‑photosite data to create a more detailed image, and also enables cropped virtual lenses like the 2x mode. (Apple claims these virtual lenses are "optical quality," but they're essentially digital zoom with some machine learning based upsampling.) These techniques aren’t unique to Apple; for example, Google uses similar technology on its Pixel phones.

iPhone 17 Pro / Pro Max iPhone 16 Pro / Pro Max

Main camera

24mm (equiv.) F1.78 lens

24mm (equiv.) F1.78 lens
Main camera sensor

48MP sensor
Type 1/1.28
(71.5mm²)

48MP sensor
Type 1/1.28
(71.5mm²)
Ultra-wide camera 13mm (equiv.) F2.2 lens 13mm (equiv.) F2.2 lens
Ultra-wide camera sensor

48MP sensor
Type 1/2.55
(23.5mm²)

48MP sensor
Type 1/2.55
(23.5mm²)
Telephoto camera 100mm (equiv.) F2.8 lens 120mm (equiv.) F2.8 lens
Telephoto camera sensor 48MP sensor
Type 1/2.55
(23.5mm²)
12MP sensor
Type 1/3.2
(15.3mm²)
Front camera F1.9 lens* F1.9 lens*
Front camera sensor 18MP Center Stage front camera**
(square multi-aspect ratio sensor)
12MP TrueDepth camera
Video features
  • ProRes RAW
  • Genlock support
  • Dolby Vision HDR
  • 4K/120p video
  • ProRes Log
  • ACES color
  • Dolby Vision HDR
  • 4K/120p video
  • ProRes Log
  • ACES color
*Focal length not specified
**Apple claims the sensor is "almost twice as large" as the front camera sensors found in iPhone 16 series models

The big hardware upgrade is the new telephoto camera, which features a 4x / 100mm (equiv.) F2.8 lens. This is a notable change from the 5x / 120mm (equiv.) F2.8 lens on the iPhone 16 Pro.

At first glance, this might look like a downgrade, but one criticism some users leveled at the previous model was that the gap between the main and telephoto cameras on the iPhone 16 Pro was too large. As a result, mid‑range zoom relied heavily on cropped regions of the iPhone's main sensor, along with some computational magic, to capture photos. The 4x telephoto narrows that gap, allowing the iPhone 17 Pro to switch to the telephoto module and the full area of its sensor sooner.

"The big hardware upgrade is the new telephoto camera."

Equally important, the new telephoto camera gets a significant sensor upgrade: a 48MP sensor that’s 56% larger than the 12MP telephoto sensor in the iPhone 16 Pro. This should deliver better image quality at the camera's native focal length. It also offers a new 8x "telephoto" capability (200mm equiv.), but it's essentially a virtual camera that uses the central 12MP resolution of the sensor, with the caveat that those 12 million photosites are arranged behind a Quad Bayer filter array, and won't necessarily deliver the same level of detail as a standard 12MP Bayer sensor.

iPhone-17-Pro-telephoto-camera

The iPhone 17 Pro's telephoto camera module gains a new 48MP sensor that's more than 50% larger than the 12MP sensor in the iPhone 16 Pro series. Note that the 8x telephoto lens in the image above is essentially a virtual lens that uses the central 12MP of the telephoto sensor, with the caveat that those photosites are behind an oversampled Quad Bayer filter, and won't necessarily deliver the same detail as a standard 12MP Bayer sensor.

Image: Apple

The other two cameras are unchanged: a 24mm (equiv.) F1.78 main camera and a 13mm (equiv.) F2.2 ultra‑wide camera, both with 48MP sensors

Apple says the imaging pipeline has also been improved for better results at all zoom ranges and light levels, and uses machine learning models for demosaicing to preserve natural detail better, reduce noise, and improve color, especially in low light. We haven’t had a chance to verify these claims independently

Video: more "pro" than ever

iPhone-17-ProRes-Raw-capture

The iPhone 17 Pro series gains ProRes RAW to an already impressive set of video features.

Image: Apple

Apple has a track record of integrating advanced video features into flagship iPhones, which have been used for everything from your cat’s Instagram channel to Hollywood motion pictures. The iPhone 17 Pro series has two more: ProRes RAW recording and Genlock.

"Apple has a track record of integrating advanced video features into flagship iPhones."

ProRes Log debuted on iPhone 15 Pro as a high-quality, editing-friendly codec with wide latitude for color grading. ProRes RAW goes further, delivering Raw video with even greater flexibility in post, including the ability to change white balance and "ISO" adjustments (in effect, metadata adjustments that control how linear data from the sensor is displayed).

ProRes RAW capture is supported by Apple’s Final Cut Camera and Blackmagic Camera, with APIs coming for other developers.

Picture-of-the-Blackmagic-Camera-ProDock-against-a-black-background

Genlock synchronization is supported by the Blackmagic Camera ProDock.

Image: Apple

Genlock is a synchronization tool that locks cameras at the frame level, which is critical for multi‑camera arrays and techniques like "bullet time." It’s supported when using the new Blackmagic Camera ProDock, and as with ProRes RAW, Apple is providing APIs to allow broader developer support. These additions join Dolby Vision HDR, 4K/120p, ProRes Log, and ACES, already available on recent Pro models.

Front camera: it’s hip to be square

iPhone-17-new-Center-Stage-front-camera

The iPhone 17 series' new front-facing camera.

Image: Apple

Huey Lewis and the News knew it was hip to be square in the ’80s; now Apple joins the party. Across the iPhone 17 lineup (and iPhone Air), there’s a new 18MP front module built around a square multi‑aspect sensor instead of the prior 4:3 aspect sensor.

Apple calls it the Center Stage front camera, and while not providing exact specifications, it says the sensor is almost twice the size of previous modules. The square sensor means there’s no need to rotate the phone to capture landscape or vertical photos and videos, as the camera selectively reads the appropriate region of the sensor regardless of phone position. Apple claims it also allows for improved image stabilization when shooting video.

Illustration-of-iPhone-17-Center-Stage-camera-showing-both-horizontal-and-vertical-capture-image-capture

The Center Stage camera uses a square sensor to capture photos and videos in either horizontal or vertical orientation.

Image: Apple

New on-screen controls allow you to switch between landscape and portrait orientation with a tap. Apple’s Center Stage AI can automatically adjust the field of view or rotate the frame for group shots.

Although Apple boasts about the increased size of the sensor, keep in mind that you’re not benefitting from all that extra surface area in each photo, because it operates in a multi-aspect fashion, there will always be some letterboxed areas of the sensor not being captured.

Finally: DaVinci Resolve is getting support for ProRes Raw

Man sitting at computer editing video
Image: Blackmagic

As we inch closer to the video-focused International Broadcasting Convention trade show later this week, we've seen a cavalcade of companies release news about their motion picture offerings. Blackmagic Design is no exception, and its latest announcement is a long-awaited one: the company is adding support for ProRes Raw to its DaVinci Resolve editing software.

The company cites Apple's recent announcement of the iPhone 17 Pro, which can record ProRes Raw, in its press release, but that's far from the only camera shooting the format. Several of Nikon's cameras, such as the Z6III and recently announced ZR, can also shoot ProRes Raw internally, as can several of Panasonic's hybrid cameras and Blackmagic's own cinema cameras.

While Raw video recording doesn't necessarily offer the same benefits as Raw files do for stills, it's undeniably a feature that some videographers demand. Other editing programs, like Apple's Final Cut Pro and Adobe's Premiere Pro, have had varying levels of support for it for a while now.

DaVinci Resolve has become a big player in the indie editing space

DaVinci Resolve has become a big player in the indie editing space, thanks to its massive list of features that cover most aspects of video editing (sound, color grading, etc.) and approachable pricing; many people can get away with the free version, and the paid version is a one-time purchase rather than a subscription. However, as more cameras gained support for shooting ProRes Raw, its inability to work with the format was becoming a notable omission.

ProRes Raw support is included as part of DaVinci Resolve 20.2, which is a free download for existing users. As usual, the update includes a laundry list of other features, including support for the new R3D NE Raw format that Nikon introduced with the ZR.

Question of the week: What's your favorite smartphone from a photography perspective?

a yellow word bubble with blue lines overlaps a blue one with a white question mark both are placed on a textured off white paper
Image: MirageC / Moment via Getty Images

Welcome to the third installment of our Question of the week! For the unfamiliar, this series aims to get you all talking about specific photography-related questions in our forums. Our first two questions focused on what you should ask yourself when buying a new camera and a new lens. This week, we're shifting gears a little in light of some recent news.

This week's question: What's your favorite smartphone from a photography perspective?

Yesterday was a big news day, with announcements from Sigma, Nikon, OM System, Canon and Apple. There is quite a bit to unpack, with lots of new gear out soon. That said, the theme of September's Editors' photo challenge is "Pixels in your pocket," asking for submissions from smartphone cameras. Combined with the iPhone 17 series launch, we've been thinking about smartphone cameras more generally.

This week, we want to know what your favorite smartphone is, specifically from a photography perspective. Put operating systems aside and focus specifically on the camera and any photography-related features a phone may offer. We want to hear what brand and model you think is best and why that is. Head on over to our forum post to share your thoughts!

Click here to answer the Question of the week

Sigma 135mm F1.4 sample gallery: portrait powerhouse

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duck walking on bridge
Sony a7CR | Sigma 135mm F1.4 DG Art | F1.8 | 1/1250 sec | ISO 100
Photo: Mitchell Clark

This week, Sigma announced the 135mm F1.4 DG Art, a telephoto lens designed to produce beautiful portraits. The company claims it's the first full-frame 135mm F1.4 lens for mirrorless systems capable of autofocusing.

We were able to spend some time with it, and made sure to shoot plenty of portraits, both at F1.4 and at other apertures when we felt like having more than just a single eye in focus. We also shot a variety of other subjects, to give you an idea of how the lens performs in various situations.

See the sample gallery

Please do not reproduce any of these images on a website or any newsletter/magazine without prior permission (see our copyright page). We make the originals available for private users to download to their own machines for personal examination or printing; we do so in good faith, so please don't abuse it.

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OM System announces the long-awaited 50-200mm F2.8 IS Pro

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 SKATERMANCO50-200mm F2.8-2
Image: OM System

OM System has announced the M.Zuiko Digital ED 50-200mm F2.8 IS Pro, a telephoto zoom lens that's been on its roadmap for years. As a 100-400mm equiv., it provides a lot of reach in a relatively small package, which can be further augmented with a teleconverter, at the cost of light-gathering ability.

As its name suggests, the 50-200mm F2.8 IS Pro is optically stabilized. The company says it's capable of 7EV of stabilization when paired with a camera that has a stabilized sensor, thanks to its sync IS system. Unsurprisingly given the brand's outdoor focus, the lens is also dust and weather-sealed, and has an IP53 rating.

The lens zooms internally and is made up of 21 elements in 13 groups, including one ED element, two Super ED elements and one ED aspherical lens. It also has the company's "Zero Coating II" for reduced flaring, and a fluorine coating on the front element to repel dirt, oil and moisture.

As an entry in OM System's 'Pro' lineup, it can be used with focus stacking and 50fps continuous AF

The lens has a minimum focusing distance of 0.78m (30.7") throughout its zoom range, and can achieve a maximum magnification of 0.5x at 200mm. It weighs 1075g (37.9oz) without its tripod collar, and 1250g (44.1oz) with.

That tripod collar, which has a foot that slots into Arca-Swiss-style mounts, can be removed without any tools, making it easy to unmount the lens from a tripod and use it hand-held. The included hood also has a filter window that allows you to adjust a variable ND or circular polarizing filter without having to take the hood off.

As an entry in OM System's 'Pro' lineup, it can be used with focus stacking and 50fps continuous autofocus on bodies that support those features, such as the OM-1 II and OM-3. It also has a bevy of switches and buttons, letting you control its focus limiter, image stabilization, and the camera's sound settings.

The 50-200mm F2.8 IS Pro is an interesting addition to OM System's lineup, which has a fair number of telephoto zooms. It offers more reach than the 40-150mm F2.8 Pro (especially if you're willing to use teleconverters), as well as image stabilization. Those benefits can also be had with the 150-400mm F4.5 TC1.25X IS Pro, but that lens is substantially more expensive.

The lens will be available starting October 3, and will cost $3699.

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Press release:

Introducing the M.ZUIKO DIGITAL ED 50-200mm F2.8 IS PRO

An Unparalleled Super Telephoto Zoom Lens that delivers one-of-a-kind photographic experiences by covering a wide 100-400mm (35mm equivalent) focal range with a constant F2.8 aperture

BETHLEHEM, PA, September 10, 2025 - OM Digital Solutions Corporation is pleased to announce the release of the M.ZUIKO DIGITAL ED 50-200mm F2.8 IS PRO. Designed in full compliance with the Micro Four Thirds System standard, this model proudly joins the OM SYSTEM line of imaging products.

This large-diameter super telephoto zoom lens features a constant F2.8 aperture throughout the zoom range with a 100-400mm equivalent1 focal length that goes up to 800mm equivalent1 (when using the M.ZUIKO DIGITAL 2x Teleconverter MC-20), offering truly unique photographic experiences.

This model delivers excellent resolution across the entire zoom range that only the PRO series and its culmination of cutting-edge optical technologies can provide. It is compatible with 5-axis sync IS (up to 7.0 steps2 of compensation) for powerful support during handheld super telephoto shooting. With a maximum image magnification of 0.5x equivalent1, it also offers superb close-up photography capabilities. This high-performance super telephoto zoom lens is designed to meet the demands of photographers across a wide range of genres, from sweeping natural landscapes to fast-moving birds, elusive wildlife to detailed macro shooting. This lens is sold on order basis.

Key Features of the M.ZUIKO DIGITAL ED 50-200mm F2.8 IS PRO:

  • One-of-a-kind high image quality, large-diameter super telephoto zoom lens offering 100 400mm1, F2.8 equivalent with the lens alone, and up to 800mm1, F5.6 equivalent when using the 2x teleconverter
  • 5-axis sync IS for easy handheld shooting with up to 7.0 steps2 of shutter speed compensation
  • Excellent reliability and operation that supports shooting even in harsh natural environments

At OM SYSTEM, we have always been a pioneer in optical design. From the beginning, M.ZUIKO lenses have symbolized precision, quality, and reliability. With a heritage dating back to 19363, we continue to innovate for the photographers of tomorrow. The M.ZUIKO DIGITAL ED 50-200mm F2.8 IS PRO is a true innovation, offering unmatched range, speed, and portability across a vast array of photographic genres.

Pricing & availability for M.ZUIKO DIGITAL ED 50-200MM F2.8 IS PRO:

The M.ZUIKO DIGITAL ED 50-200mm F2.8 IS PRO will be available October 3, 2025, at a suggested retail price of $3699.99 USD / $4699.99 CAD

One-of-a-kind high image quality, large-diameter super telephoto zoom lens offering 100-400mm1, F2.8 equivalent with the lens alone, and up to 800mm1, F5.6 equivalent when using the 2x teleconverter

This lens features a constant F2.8 aperture throughout the zoom range, offering a focal distance of 100- 400mm equivalent1. This large-diameter, super telephoto zoom lens delivers 400mm1, F2.8 equivalent at the telephoto end, and up to 800mm1, F5.6 equivalent when using the 2x teleconverter. The bright maximum aperture value enables high-speed shutter photography at a lower ISO, making it easy to capture photos of wild birds and wild animals that are active in low light conditions such as early morning and sunset. With its broad focal range, this single lens offers exceptional versatility, even for landscape photography, making it highly capable of capturing a wide variety of scenes.

A lavish, 21 elements in 13 groups lens construction was adopted, including a large-diameter EDA lens and 2 Super ED lenses for a large-diameter F2.8 with reduced flares and color bleeding across the entire zoom range, and superb resolution to the edges of the image. The new ZERO (Zuiko Extra low Reflection Optical) Coating II effectively suppresses ghosts and flares in backlit conditions for sharp, clear image quality. An inner zoom system is used, which minimizes center of gravity changes while zooming for stable framing and greater comfort during long photography sessions. High-speed, high-precision focusing supports up to 50 fps AF tracking sequential shooting4.

This lens also offers outstanding close-up shooting performance, with a closest focusing distance of 0.78m across all zoom ranges. Tele-macro shooting is easy with a maximum image magnification of 0.5x equivalent1 and 1x magnification1 when using the 2x teleconverter. It is perfect for nature macro photography of subjects that tend to be scared off when getting too close, such as insects. Additionally, this lens is compatible with the unique OM SYSTEM feature, focus stacking.

Supports 5-axis sync IS for easy handheld shooting with up to 7.0 steps2 of shutter speed compensation

This model is compatible with 5-axis sync IS, which works in concert with the camera's in body image stabilization. A high-precision gyro sensor and optimized image stabilization algorithm boast up to 7.0 steps2 of image stabilization at 400mm equivalent1, the world's highest level5. Image stabilization not only reduces camera shake when shooting, it is also effective for keeping the subject in the frame. It can be very difficult to keep the subject in the frame during handheld super telephoto shooting, but 5-axis sync IS keeps the viewfinder image stable, making shooting much easier.

Despite being a large-diameter super telephoto zoom lens, it is easily portable at approximately 1,075 g (without the tripod mount). This makes for a more compact, lightweight photography system that is highly mobile for greater freedom in chasing down subjects.

Excellent reliability and operation that supports shooting even in harsh natural environments

The IP53 splash & dust proof6 performance and freezeproof design to -10°C provides peace of mind when shooting in challenging environments. The frontmost lens is coated with fluorine, making it easy to wipe off water droplets and dirt so you can quickly resume shooting. Even in natural environments where the weather tends to change suddenly, you can focus on photography without worrying about your equipment getting wet.

The lens barrel is finished with heat-resistant coating. Compared with conventional black coating, this coating efficiently reflects the infrared rays of sunlight, keeping temperatures inside the lens from rising even in blazing hot weather for stable optical performance. The following features are also included so you can focus on shooting.

  • A rubberized, anti-slip zoom/focusing ring provides fine control
  • A Focus Limiter switch for quickly focusing according to the distance from the subject
  • A Focus Mode switch for instantly switching between AF and MF
  • Preset focus function7 to save and instantly activate your favorite focal position
  • Four L-Fn buttons7 to which functions can be assigned and naturally operated with fingers while looking through the viewfinder in both vertical and horizontal orientations

The lens hood is equipped with a filter control window and lets you turn a circular polarizing filter, etc., which is frequently used in landscape photography. A rubber material is used at the tip of the hood to minimize the risk of scratches. The tripod mount can be attached and removed even when the lens is attached to the camera. The tripod mount foot shape is designed for a comfortable grip when carried and is compatible with Arca-Swiss type clamps.

Related Accessories

LH-82C Lens Hood (bundled and sold separately)

The lens hood features a filter control window. This feature is convenient for using a circular polarizing filter and variable ND filters during landscape photography.

Suggested retail price: $109.99 USD / $149.99 CAD

Launch date: September 10, 2025

LC-77C Lens Cap (bundled and sold separately)

Suggested retail price: $55.99 USD / $34.99 CAD (available now)

LSC-1127 Lens Case (bundled and sold separately)

Suggested retail price: $55.99 USD / CAD
(available now)

ZUIKO PRF-ZD77 PRO Protection Filter (sold separately)

Suggested retail price: $89.99 USD / $128.99 CAD
(available now)

1 35mm equivalent

2 According to CIPA standards. When correction is carried out on two axes (yaw and pitch), halfway release image stabilization: OFF Lens focal length: 200mm (35mm equivalent focal length: 400mm) Camera body: OM-1 Mark II

3 In January 2021, the imaging business of Olympus Corporation was transferred to OM Digital Solutions

4 On the OM-1 Mark II and OM-3 (firmware update required for the OM-1)

5 As of September 2025

6 OM SYSTEM splash & dust proof M.ZUIKO DIGITAL lenses and related accessories maintain their performance when used on OM SYSTEM cameras with splash & dust proof performance

7 The preset focus function and L-Fn button are used when selected with the selector switch

OM System 50-200mm F2.8 IS Pro specifications:

Principal specifications
Lens typeZoom lens
Max Format sizeFourThirds
Focal length50–200 mm
Image stabilizationYes (Sync IS)
CIPA Image stabilization rating7 stop(s)
Lens mountMicro Four Thirds
Aperture
Maximum apertureF2.8
Aperture ringNo
Optics
Elements21
Groups13
Special elements / coatings2 HR, 3 E-HR, 1 ED, 2 Super ED, 1 EDA
Focus
Minimum focus0.78 m (30.71)
Maximum magnification0.5×
AutofocusYes
Full time manualNo
Focus methodInternal
Distance scaleNo
DoF scaleNo
Focus distance limiter0.78-3m, 3m-infinity
Physical
Weight1075 g (2.37 lb)
Diameter91 mm (3.58)
Length226 mm (8.9)
SealingYes
ColourWhite
Zoom methodRotary (internal)
Filter thread77 mm
Hood suppliedYes
Tripod collarYes

Red shift: New ZR reveals Nikon's cinematic ambitions

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Nikon ZR front

Nikon has announced the ZR, a video-focused camera with Red co-branding. It features the same 24.5MP 'partially Stacked' sensor as the Z6III and inherits many capabilities from the more stills-oriented camera, but gains a new Raw video codec, video-focused UI and internal 32-bit float audio recording – a first in the industry.

Key Specs:

  • 24.5MP full-frame 'partially Stacked' CMOS sensor
  • Nikon Z-mount
  • 7.5EV IBIS
  • Up to 6K 60p
  • R3D (NE) Raw video codec
  • 4" 3.07M dot (1280 x 800px) 1000 nit display
  • CFexpress Type B / microSD
  • Autofocus subject detection for people, animals, vehicles and planes
  • Internal 32-bit float
  • No mechanical shutter

The ZR will retail for $2199 – $500 cheaper than the Z6III – and will be available starting October 20th.

Index:


What's New

Familiar sensor, new body

nikon zr sensor

While the ZR's heart may be the same as the Z6III, less the mechanical shutter, it's not immediately obvious by looking at it. The camera has a boxy, EVF-less design with a minimal grip, making it easy to mount on a gimbal without having to worry about clearance.

On the back is a massive 4" 3.07M dot display. It's in a video-friendly 16:10 aspect ratio, with a 1280 x 800 pixel resolution. It has a peak brightness of 1000 nits. Nikon says it supports the P3 color gamut, giving you a more accurate preview of what your colors will look like, when working beyond the limits of sRGB.

On the back of the display are the Nikon and Red logos. The ZR is the first camera since Nikon's acquisition of Red to come with both companies' branding (unless you count the Z-mount Raptor's body cap).

R3D (NE) Codec

nikon zr record button

The ZR includes a new Raw video codec called R3D (NE), alongside Nikon's N-Raw format and ProRes Raw. While it's not exactly the same as the Redcode Raw that Red's cinema cameras shoot, it is made to be cut together with it and uses the same Log curve and color gamut.

Importantly, this means you can use the Look Up Tables, or LUTs, that already exist for Red cameras, making it much easier to cut footage from the ZR and Red's cinema cameras together.

When shooting in R3D (NE), the ZR can capture 6K and DCI 4K at up to 60p, and UHD 4K at up to 120p. These same options are available for N-Raw.

Nikon says that, to start, you'll have to process R3D (NE) footage in a piece of software called Red Cine X Pro to adjust its lightness (labeled as ISO) and color, before "developing" it into an exported file that your editing software can understand. However, we were told there are plans to build native support for it into various editors.

Cine EI

R3D Raw also comes with a different approach to gain. Instead of applying it in-camera based on your ISO setting, the camera will lock it to either its low (ISO 800) or high (ISO 6400) gain step. If you adjust your ISO, the camera will note it as a metadata tag and adjust its metering to capture a different balance of highlights and shadows, but it won't change the amount of gain added to the footage. This approach is comparable to the Cine EI (exposure index) mode Sony includes on its video-focused cameras, and gives you more control over your video's lightness ("ISO") in post. By contrast, N-Raw is shot with variable gain, just like photo mode, so you can't adjust this after the fact.

Alongside R3D (NE), the ZR supports the two other Raw formats the Z6III could shoot: Nikon's own N-Raw codec, as well as Apple's ProRes Raw. Though, as has been the case in Nikon's previous cameras, the widely-supported ProRes Raw option isn't available at the camera's fastest resolutions and frame rates.

Internal 32-bit float recording

nikon zr ports

The ZR is the first mirrorless camera to include fully-internal 32-bit float recording for audio. If you're unfamiliar, 32-bit float encodes audio in an entirely different fashion than traditional 16 or 24-bit encoding, allowing it to record a much wider range of values than would be possible. Typically it's combined with dual gain mics to ensure both quiet and loud sounds can be captured.

The benefit is that you don't need to finely adjust gain and worry about clipping (other than the point at which your mic itself it overwhelmed). While we've seen other cameras, such as the Panasonic GH7, that support 32-bit float recording with an external XLR adapter, the ZR can do it without one.

What's more, it can be used to record audio from the camera's internal microphone – using OZO directional technology from Nokia – as well as from the 3.5mm microphone jack, meaning you can use it all the time.

Digital hotshoe

nikon zr z cinema logo

While the ZR has a traditional 3.5mm microphone input, it also includes a digital hotshoe with support for audio. Nikon says it's building a compact microphone that will use it, as well as an XLR adapter.

Currently, it's unclear if third party companies will be able to create accessories for it. For example, some DJI wireless microphone receiver packs can plug directly into the digital hotshots on Sony's cameras, making it so you don't have to connect them with a 3.5mm cable. Whether they'll make something comparable for Nikon's system remains to be seen.


How it compares

You only need to look at the ZR to recognize that it's a competitor to Sony's FX range of cameras for film makers. Its lack of viewfinder will draw immediate comparison with the FX3 and APS-C/Super35 FX30 models, but the price is more in line with the FX2. However, the Nikon has a sensor much better suited to video than the FX2, which uses the rather slow to read-out chip from the a7 IV.

Despite the apparent similarities (high res 60p Raw capture), it's not quite a like-for-like competitor to Canon's C50, launched earlier today. That is an unstabilized, actively-cooled camera, rather than a hand-held model. The provision of capabilities such as a timecode socket, desqueeze preview modes for working with anamorphic lenses and the option of bolt-on mount adapters suggests a focus on industry use, rather than beginners and owner-operator outfits.

Nikon ZR Sony FX2 Nikon Z6III Canon C50
MSRP
at launch
$2199 $2699 $2699 $3899
Sensor res 24MP 33MP 24MP 32MP
Sensor type Partially Stacked
CMOS
BSI CMOS Partially Stacked
CMOS
CMOS with dual pixel AF
IBIS rating
(Center / Periphery)
7.5 / 5.0 / 5.0 8.0 / N/A
Mechanical shutter No No Yes No
Media types CFe B / XQD
UHS-I Micro SD
CFe A / UHS-II SD
UHS-II SD
CFe B / XQD
UHS-II SD
CFe B
UHS-II SD
Viewfinder N/A 3.68M dots
0.7x mag
tilting
5.76M dots
0.8x mag
N/A
Rear screen 4.0" 3.07M dots
(1280 x 800 px)
1000 nits
3.0" 1.04M dots
(720 x 480 px)
3.2" 2.09M dots
(1024 x 680 px)
3.0" 1.62M dots
Maximum res/rate 6K/60 DCI 4K/30
60 with 1.5x crop
6K/60

7K/60
7K/30 open-gate

Proxy rec To same card Yes To same card Yes
Raw options R3D, N-Raw, ProRes RAW Output to Atomos Rec N-Raw, ProRes RAW Canon Raw Light
Cine EI option? Yes Yes No No
Audio capabilities 4ch 32-bit float / 24-bit 4ch 24-bit 4ch 24-bit 4ch 24-bit
LUT upload 10
Preview only
12
Preview, Embed, Apply
No Apply only
(Built-in Preview LUTs)
Anamorphic desqueeze No Yes
(2.0 or 1.3x)
No Yes
(2.0, 1.8, 1,5 1.3x)
Active cooling? No Yes No Yes
Battery life (CIPA)
Actual / Cont
155 / 100 min 100 / - min Not specified
Dimensions 133 x 81 x 49mm 130 x 78 x 104mm 139 x 102 x 74mm 142 x 88 x 95
Weight 630g 679g 760g 670g

The Nikon ZR looks essentially like one of Sony's small FX models but without their active cooling. And, in the same way that the FX2 and FX3 share much of their hardware with the more photo-focused a7 IV and a7S III bodies, respectively, the ZR is essentially a video-ized Z6III. So, while you lose the viewfinder, photo-friendly body shape and mechanical shutter, you gain more Raw video options, a hotshoe with digital inputs and 32-bit float audio. Despite this, Nikon has brought the ZR in at a price significantly below that of the Z6III.

But, more significant is that it undercuts the price of the FX2, which isn't built around an especially video-adept sensor, and at nearly half the $4100 asking price of the FX3, which has comparable rolling shutter, but captures native 4K, rather than the Nikon's 6K. In most regards, the ZR looks like a bargain.


Body and handling

nikon zr top plate

The ZR is a relatively compact body, immediately bringing to mind the original Sony FX3, but without the prevalence of 1/4-20 mounting points, and without the finned exhaust ports, as the ZR does not feature active cooling.

It's just as much a Z6III shorn of its viewfinder as anything else, and has a similarly solid-feeling build. It uses the same fibre-reinforced plastic that Nikon has been using for some years, which gives a good sense of solidity without adding excessive weight. This is likely to be a benefit if you choose to mount it on a gimbal.

Ports

The ZR has most of the ports you'd expect from a video camera: USB-C, running at 3.2 speeds and 3.5mm headphone and microphone jacks. The one surprise is the presence of micro, rather than full-size, HDMI. It does make sense given the camera's smaller form-factor, but those planning to routinely plug in monitors or external recorders to this camera will likely wish for a more robust connector.

Its storage mediums are also unconventional. While its CFexpress Type B slot is exactly what you'd expect on a high-end video camera, the secondary UHS-I microSD card slot isn't. It's not fast enough to support most of the formats that the camera can so you can't use it to backup your recordings, nor can it be used to record proxies (though if you're shooting in R3D (NE) or N-Raw, proxy files will be recorded to the main card). Most people, then, will likely just use it for transferring settings and LUTs, or perhaps for shooting stills.

Battery

nikon zr battery

The Nikon ZR uses the same EN-EL15c battery as the Z6III. It's a 16Wh battery which powers the Z6III to a respectable 390 shots per charge when shooting photos and 100mins of "actual" video shooting, according to CIPA's standardized tests.

Nikon hasn't provided the rated values for the ZR, but we assume they'll be pretty comparable: good, but not exceptionally so.


Video capabilities

Nikon ZR with microphone attached

As you might expect, Nikon is putting most emphasis on the ZR's Raw capabilities, but for many people, good 10-bit Log footage offers a less data-intensive workflow with plenty of editing flexibility (there's a much smaller difference in editing flexibility between 10-bit Log and 12-bit linear Raw than between JPEGs and Raw stills).

Encoded options

The ZR offers plenty of gamma-encoded video options, in a choice of All-I ProRes 422, 10- or 8-bit 4:2:0 H.265 or 8-bit, 4:2:0 H.264 MP4s.

As is often the case, the most data-intensive options aren't available in ProRes. And, like the Z6III, the ZR needs to crop in to an APS-C / Super35 region to shoot 4K/120 or 100.

Resolution Framerates Region ProRes 422
10-bit MOV
H.265 (4:2:0)
10 or 8-bit MOV
H.264 (4:2:0)
8-bit MP4
5.4K 60 / 50 Full-width No Yes No
30 / 25 / 24 Yes Yes No
4K
(3840 x 2160)
60 / 50 / 30 / 25 / 24 Full-width
or 1.5x crop
Yes Yes No
120 / 100 1.5x crop No Yes No
Full HD
(1920 x 1080)
120 / 100 Full-width
or 1.5x crop
Yes Yes No
60 / 50 Full-width
or 1.5x crop
Yes Yes Yes
30 / 25 / 24 Full-width
or 1.5x crop
No Yes Yes
240 / 200 1.03x crop No Yes No

Raw options

Even if they're not necessarily the easiest options to capture or work with, the ZR's Raw video modes are likely to be the most eye-catching.

The camera can capture either the Red-derived R3D NE Raw or the existing Nikon N-Raw at up to 6K/60. It has to drop to 30p to utilize the more widely-supported ProRes RAW codec.

Resolution Region Frame rates R3D NE N-Raw ProRes
RAW HQ
6.0K 6048 x 3402 Full-width 60/ 50 Yes Yes No
30/ 25/ 24 Yes Yes Yes
4.0K 4030 x 2268 Full-width 60/ 50/ 30/ 25/ 24 Yes Yes Yes
3984 x 2240 1.52x crop 120/100 Yes Yes No
60/ 50/ 30/ 25/ 24 Yes Yes Yes

It's worth noting the different ways the R3D and N-Raw modes handle ISO. And, while we know the N-Raw format is able to record the metadata to apply lens corrections for those Nikkor lenses that require it, we were unable to test whether the same is true for R3D, potentially adding another complication to your workflow. We hope to test this when production-spec cameras and the processing software are available.

Shutter angle

The ZR is the first Nikon camera to let you set exposure in terms of shutter angle, out-of-the-box (it's was added to the Z8 and Z6III in firmware, post-launch). This is especially valuable on a camera that can shoot 60 and 50 fps footage as readily as it can 30, 25 or 24p, as it means you can switch frame rates and have the exposure time respond accordingly, avoiding the risk of forgetting, and shooting footage with too high or low a shutter speed, after you switch.


Initial impressions

by Richard Butler

nikon zr rear in hand

The Nikon ZR says Red very prominently on its rear display, but it feels like this was a branding decision made relatively late in its development: the menus, layout and handling of the the camera are pure Nikon in every other respect.

However, while it doesn't feel like it has input from Red running all the way through it, the addition of more Red-like Raw, along with an 'EI' approach to gain, leaving open the option to adjust "ISO" as part of the processing workflow, still represent recognizable input from Nikon's recently-purchased cinema division.

No matter how many fancy Raw options it has, the lack of active cooling is likely to count against the ZR when it comes to its uptake as a principal camera by production houses. But the aggressive price and highly capable sensor bring the possibility of putting more advanced film-making tools in the hands of beginner and student film makers than ever before. Which raises the faint possibility of the ZR playing a similar role to that once performed by Canon's EOS 5D II, in terms of bringing film making to a wider audience.

nikon zr three quarter

Whether it ends up being the ZR or one of its competitors that ends up fulfilling this role, it's striking to see how far things have progressed in the 17 years since the Canon was launched: 6K/60 video in 12-bit Raw, with highly flexible 32-bit float audio is a world away from the wobbly, 8-bit 1080/30 that made large-sensor video available to the masses. And that's before we even consider the autofocus and stabilization capabilities of the ZR. But whereas the Canon cost an amount equivalent to $4K in today's money, the Nikon has an asking price of $2199.

We suspect some photographers will look at the ZR and worry that it's a sign that Nikon is more focused on video now, but we don't share these concerns. The ZR is essentially a spin-off from the Z6III: one of the best enthusiast photography cameras we've ever tested (even if you ignore the Rec button), from a company that refreshed its pro, enthusiast, retro and entry-level photo models before embarking on the ZR.

For its intended audience, the ZR looks very impressive on paper, but it's details such as the handling of lens corrections in R3D, comparing the R3D and N-Raw workflows, and finding out how the ZR copes without active cooling that will dictate whether it lives up to that promise. Either way, it's a powerful statement about Nikon's ambition to make the most of its purchase.

The iPhone 17 Air is a lighter, slimmer phone from Apple

iPhone-Air-sitting-on-a-fingertip
Image: Apple

Apple has announced the iPhone 17 Air, which is lighter and slimmer than the company's standard iPhone 17 and 17 Pro. The company says it's only 5.6mm thick, and it weighs 165g (5.82oz). By comparison, the regular 17 is 7.95mm thick and weighs 177g (6.24oz).

However, that pocketability comes at a cost: while Apple's other phones offer several rear-facing cameras, Air only has one. It uses the same 26mm equiv. F1.6 lens and 48MP Type 1/1.56 (48mm²) sensor as the base iPhone 17, with the same ability to crop in on a center region for a 2x zoom.

iPhone-Air-camera-specs

Apple pitches its center crop feature as a separate camera, but in reality it's simply taking a crop from the center of the camera's sensor.
Image: Apple

Apple says it's created a "new image pipeline" for the phone, allowing it to digitally add bokeh to portrait photos without being able to derive depth data from the phone's other cameras.

The iPhone 17 Air also includes the large, square selfie camera found on the other iPhone 17 models. The phone can record from both the front and rear cameras at once. Despite the slimmer size, it retains the Camera Control button introduced on the 16s, which acts as a quick shortcut to launch the camera app, and a multi-functional controller once it's open.

The phone has a 6.5" display, which is similar to the one found on the standard iPhone 17 with 3000 nits of peak brightness and a 120hz refresh rate. However, it has a more powerful A19 Pro chip (though it has one fewer GPU core than the one found in the iPhone 17 Pro, and lacks the fancy vapor chamber cooling), and Apple's custom-designed C1X modem. The Air also uses a new "N1" chip from Apple, which the company says enables Wi-Fi 7 and Bluetooth 6.

iPhone-Air-colors
Now that the iPhone 17 Pro is made of aluminium, the Air is carrying the titanium torch for the iPhone.
Image: Apple

Its frame is made of titanium, and the front and back are both made of Apple's "Ceramic Shield" glass, though the sheet protecting the display is a newer generation that Apple says is more scratch- and glare-resistant.

iPhone-Air-camera-internals
Image: Apple

The company says the ultra-thin design is possible because it put the phone's core components into the camera bump (or, as it calls it, "plateau").

The phone starts at $999 for a model with 256GB, coming in between the standard iPhone 17 and 17 Pro.

Apple announces the iPhone 17 and 17 Pro

iPhone-17-colors
Image: Apple

Apple has announced its latest lineup of smartphones, the iPhone 17 and 17 Pro. It features two cameras, including an upgraded ultra-wide model, and retains the Camera Control button from the previous generation.

iPhone 17 Pro

iPhone-17-Pro-rear-panel-and-cameras
Image: Apple

The company says it designed the iPhone 17 Pro "from scratch." It now features an aluminium frame, rather than a titanium one.

While the main and ultra wide cameras appear to have been untouched, the telephoto camera has gotten an upgrade, making it so all three rear cameras are now 48MP. Previously, the telephoto camera was only 12MP. Perhaps more importantly, the sensor has around 56% more area as well: it's now 23.5mm² compared to the iPhone 16 Pro's 15.3mm² telephoto sensor.

iPhone-17-Pro-camera-array
Image: Apple

The larger sensor comes at the cost of a little less reach; the iPhone 16 Pro's telephoto camera was a "5x" 120mm equiv., while the 17 Pro's is a 4x 100mm equiv. model. However, the company uses the extra resolution to provide an 8x mode, taken from a center crop of the telephoto camera's sensor, similar to the 2x mode for the main camera.

iPhone 17 Pro / Pro Max
Focal length Pixel count Sensor size f/number Crop factor
Main (24mm equiv.) 48MP Type 1/1.28 (71.5mm²) F1.78 ~3.5x
Ultra wide (13mm equiv) 48MP Type 1/2.55 (23.5mm²) F2.2 ~6.2x
Telephoto (100mm equiv) 48MP Type 1/2.55 (23.5mm²) F2.8 ~6.2x
iPhone-17-front-camera-center-stage-in-action

The new front-facing camera lets you take landscape selfies without having to turn your phone.
Image: Apple

The phone also gets a new F1.9 "Center Stage" selfie camera, which Apple says is twice as large as the previous model. While the company is a bit cagey on details, the iPhone 16 had a Type 1/3.6 sensor, which was around 12mm². Presumably, this means the new camera is around 24mm². It's also now 18MP, up from 12, and is square rather than 4:3, letting users take landscape selfies without having to rotate their phone. This isn't the first time we've seen this approach; GoPro has been doing something similar since the Hero 11 Black.

On the video side, the iPhone 17 Pro can now record in ProRes Raw, which Apple says will provide even more room to edit your footage in post. You can't shoot with the codec in the standard camera app, but it's available in the Final Cut Camera and BlackMagic Camera app. Apple has also worked with BlackMagic to create a dock for the phone, which adds Genlock support.

iPhone-17-Pro-features-and-specifications
Image: Apple

The phone is powered by the A19 Pro SOC, which Apple says is now attached to a newly-designed vapor chamber, designed to keep the chip performing well without making the phone uncomfortably hot to hold. It moves heat away from the back of the phone and spreads it out across the aluminum frame.

Under that heatsink, the A19 Pro features 16 GPU cores, and the company says it should provide up to 40% better performance than the processor found in the iPhone 16 Pro. It features what Apple says is the "biggest battery in any iPhone," which can power up to 33 hours of video playback on the regular-sized model, and 39 hours on the Pro Max.

The 17 Pro will start at $1099 with 256GB of storage. That's a de facto $100 bump in price compared to the base 16 Pro, which came with 128GB of storage, though it's less than the 256GB iPhone 16 Pro. The Pro Max starts at $1199 for a 256GB model, and is available with up to 2TB of storage.

iPhone 17

iPhone-17-colors-with-ceramic-shield-2
Image: Apple

The iPhone 17's camera setup has been improved, with the ultra-wide camera being upgraded to use a 48MP sensor, rather than a 12MP one. The phone will also now default to 24MP output files, rather than 12MP ones. It also gets the upgraded Center Stage selfie camera found in the Pro.

iPhone 17
Focal length Pixel count Sensor size f/number Crop factor
Main (26mm equiv.) 48MP Type 1/1.56 (48mm²) F1.6 ~4.3x
Ultra wide (13mm equiv) 48MP Type 1/2.55 (23.5mm²) F2.2 ~6.2x

The phone's main camera appears to be the same 48MP model used by its predecessor, with the ability to crop in to the center region for a 2x zoom.

iPhone-17-front-and-back-cameras
The display is bigger, but there's no longer a larger option.
Image: Apple

The iPhone 17 has a 6.3" display (compared to the 16's 6.1" model) with a 3000 nit peak brightness and "ProMotion," meaning it can run at 120Hz, rather than 60. It uses an adaptive refresh rate, so it doesn't spend a ton of power refreshing the screen while nothing's happening. The company has done away with the "Plus" model, which featured a 6.7" display.

The 17 comes with a new processor, the A19, which Apple says is substantially more power efficient than the A18. It starts with 256GB of storage, double what the iPhone 16 started with. The phone starts at $799, the same as its predecessor.


Apple also announced the iPhone 17 Air, a thinner and lighter model than its more typical offerings. You can check out our story about it here.

Tamron is also working on a full-frame travel zoom, with a fast wide end

Tamron 25-200mm
Image: Tamron

Tamron has announced that it's working on the 25-200mm F2.8-5.6 Di III VXD G2, an "all-in-one" full-frame zoom for travel or those looking for a compact lens with a lot of reach.

The company says the new lens is a follow-up to its 28-200mm F2.8-5.6 Di III RXD, and that the new model "maintains its compact size" while improving image quality. It will also now use linear motors for autofocus instead of a stepping one, and makes big improvements when it comes to macro. The original could only manage 0.32x reproduction at its wide end, while the G2 can do 0.53x.

Tamron says that, like the original lens and its other Di III G2 lenses, the 25-200mm will take 67mm filters. A video posted on the company's YouTube channel also shows that it will have a function button.

The announcement comes on the heels of Sigma releasing its own travel lens, the 20-200mm F3.5-6.3 DG Contemporary. It's exciting to have competition in this space, as it means theres an option with a wider range, and a faster option (though, obviously, there will be some who wish they could have both in one.).

The company says the lens will be available in "autumn" of this year, though there's no word on pricing yet. The press release currently only mentions an E-mount version.

Canon EOS C50 is its smallest and lightest cinema camera ever

Canon EOS C50 front with lens
Image: Canon

Canon has announced the EOS C50, a new entry in its cinema camera lineup, which features a completely new full-frame sensor capable of recording 7K 60p. The company says it's the smallest and lightest cinema camera in its lineup.

Despite the size, it packs many of the features people would expect from a cinema camera, such as internal Raw recording, a full-size HDMI port and a fan for active cooling. However, it also gives up an EVF and a stabilized sensor, and doesn't have features found on the larger cinema cameras, such as internal ND filters or support for large, video-style batteries.

Key Specifications:

  • 32MP full-frame CMOS sensor
  • 7K recording up to 60p (Canon Cinema Raw Lite)
  • Oversampled 4K <60p
  • 4K 120p
  • 3:2 Open Gate recording up to 30p
  • 'Dual Pixel CMOS AF II' with human and animal recognition
  • Dual gain steps
  • CLog 2/ CLog 3
  • Included top-handle with 2 XLR inputs
  • 3" 1.62M dot (900 x 600px) display

Given its capabilities, the EOS C50 seems to be aimed at small-to-mid-size professional production houses and studios, similar to the Canon EOS C80, rather than at consumers like the vlogging-friendly EOS R50 V.

It will cost $3899 and will start shipping in November.

A brand new sensor

Canon EOS C50 Front
Image: Canon

Canon says the 32MP full-frame sensor in the EOS C50 is a brand new model that it hasn't used in previous cameras. The company didn't explicitly say what technology the sensor used, but given the camera's price point, it's likely not a Stacked model, though the camera reads out fast enough to deliver full-width 7K at up to 60p. We'll have to wait until review units make their way to press to see what kind of rolling shutter rates the camera provides.

The sensor is a dual conversion gain design, and uses ISO 800 as its low gain step and ISO 6400 as its high gain step when shooting in Log.

Video capabilities

Canon EOS C50 Top

Every numbered button on the EOS C50 can be reassigned with one of over 150 functions.
Image: Canon

As you'd expect from a modern cinema camera, the EOS C50 supports a wide array of codecs and resolutions, including three quality levels of Canon's Cinema Raw Light. Any of them can be recorded to a CFexpress Type B card. In contrast, the SD card slot is limited to 4K and below, likely making it most useful for recording proxies or other variations (interlaced versions of progressive footage, Long-GOP versions of intra footage, etc).

Dimensions Rates Raw
1.89:1
7K 6960 x 3672 60, 50, 48, 30, 25, 24, 23.98 HQ (up to 30p), ST, LT
5K (1.6x crop) 5036 x 2656 60, 50, 48, 30, 25, 24, 23.98 HQ (up to 30p), ST, LT
DCI 4K 4096 x 2160 120, 100, 60, 50, 48, 30, 25, 24, 23.98
2K (3x crop) 2524 x 1332 150, 120, 100, 60, 50, 48, 30, 25, 24, 23.98 HQ (up to 60p)
ST (up to 60p)
LT (up to 60p)
16:9 modes
UHD 4K 3840 x 2160 120, 100, 60, 50, 48, 30, 25, 24, 23.98
3:2 Open gate
7K 6960 x 4640 30, 25, 24, 23.98 ST, LT
7K Compressed 6912 x 4608 30, 25, 24, 23.98

The EOS C50 supports oversampling its 4K modes up to 60p, and is also Canon's first camera to support 3:2 'open gate' recording, which uses the sensor's full height. The format has become popular on Panasonic's video-focused cameras, as it lets you shoot with anamorphic lenses and gives you more flexibility to re-frame a shot in post, or to crop for both horizontal and vertical delivery.

If you're shooting in DCI or UHD 4K, the camera also lets you simultaneously record a full HD vertical or square crop onto the SD card for quick turnaround shoots. The camera even lets you record the main video in Log, while applying a Rec709 LUT to the cropped footage.

Extra features

EOS C50 Top 02
Image: Canon

The EOS C50 comes with a detachable top handle that includes two XLR inputs, a zoom rocker, cold accessory shoe and a record button. In addition to the several 1/4-20" sockets built-in to its body, it also has four screws around its RF lens mount for installing heftier adapters, such as the one that lets the camera use PL-mount lenses.

The camera also has a new 'LCD Luminance Boost' mode for its 1.62M-dot 3" rear panel, designed to improve its visibility outdoors and in bright light. Canon hasn't provided an exact brightness rating yet, and the company says that the mode may make your preview less accurate, so you'll want to rely on exposure assistance tools like waveforms and false color overlays when using it.

Canon has added a few features that will make run-and-gun shooting with the camera a bit easier. There's now a flexible zone mode for the camera's autofocus, a digital zoom feature that crops in on footage from a prime lens for a bit of extra reach, and an auto shutter mode, which lets you use it in a full-auto exposure setup when combined with auto-iris and auto-ISO.

As with many of Canon's recent video-focused cameras, the EOS C50 can shoot in HLG or PQ video modes for HDR. It can also be used as a USB webcam without the need for extra software or drivers, thanks to UVC/UAC support.

Ports and battery

The camera has several ports, including USB-C, full-size HDMI, 3.5mm microphone in and 3.5mm headphone out, an E3 remote control terminal and a DIN timecode jack. Canon says the latter will be easier to use than the one on the EOS R5 C, as it's less recessed. You can connect the camera to Frame.io's Camera To Cloud service using its built-in Wi-Fi or a USB-C to Ethernet adapter.

The EOS C50 uses the same 16Wh LP-E6P battery as the EOS R5 II, which it claims will provide up to 90 minutes of continuous Cinema Raw Light recording in the camera's open gate mode. Compressed formats, like XF-HEVC and XF-AVC, will run through it a bit faster.

Canon says the camera should provide better battery life than the EOS R5 C, though if you need more recording time, it's compatible with the BG-R20 battery grip used for the EOS R5, R5 II, R6 and R6 II. The company also says that the camera will work with older LP-E6NH batteries, but that you can expect them to last up to 30 minutes less.

Stills Capabilities

Despite its video focus, the EOS C50 has a fairly capable stills mode as well. It can shoot Raw images at up to 40fps, has a pre-burst capture mode and even supports registered person priority for autofocus. However, unlike cameras such as the Sony FX2 or Canon EOS R5 C, it doesn't have a mechanical shutter, so there's essentially no option to sync with flash, and its rolling shutter performance may be a concern for shooting fast-moving subjects.


The EOS C50 is an interesting release from Canon. With the EOS R5 C, the company essentially took its existing hybrid mirrorless camera, added more cooling and cinema-style menus, removed the IBIS and called it a day. Theoretically, it could've done the same with the EOS R5 II, and wound up with a very capable camera, albeit one that would likely be quite costly thanks to the Stacked sensor.

But that's not the camera we see today. Instead, Canon has built a camera from the ground up, even going through the trouble of developing a brand new sensor for it. The end result, though, is a camera that's very similar in size to the EOS R5 C if you subtract the EVF hump. It seems like Canon is serious about competing in the mid-range production space against the likes of BlackMagic and Sony, and it'll be interesting to see how this camera performs.

Press release:

Canon U.S.A. Announces New EOS C50 7K Full-Frame CMOS Sensor Cinema Camera and RF-Mount RF85mm F1.4 L VCM Hybrid Lens

Firmware updates for select Canon Cinema EOS cameras and new PowerShot ELPH 360 HS A camera also available

MELVILLE, NY, September 9, 2025 – Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to introduce the new EOS C50 cinema camera, the newest addition to Canon’s cinema EOS system. The EOS C50 is a compact, full-frame cinema camera featuring a brand new 7K full-frame CMOS sensor, 7K 60P internal RAW recording and 32 megapixel still photo capture, making it a true hybrid camera. Weighing approximately one and a half pounds, the EOS C50 is Canon’s smallest and lightest cinema camera ever, making it ideal for handheld and verité shooting.

The lightweight design and hyper-mobile form factor the EOS C50 camera meets growing demands from shooters who are increasingly looking for compact, ergonomic cinema cameras for a variety of settings and shooting styles. Excellent for large and small scale productions, documentary shooting in the field, social media video creation, sports, and more, the EOS C50 camera features a detachable top handle which adds two full-size XLR audio inputs, a start-stop button, and a zoom rocker for unbeatable agility. It also features an RF-mount, lending it native compatibility with a wide variety of Canon lenses, such as the new RF85mm F1.4 L VCM Hybrid Lens.

EOS C50 Camera Recording Options

At the heart of the EOS C50 camera is the 7K full-frame CMOS sensor, which is capable of a Dual Base ISO of 800 and 6400 in Canon Log 2, and 12-bit Cinema RAW Light recording at up to 7K 60P. This powerful sensor is coupled with a DIGIC DV7 processor. The EOS C50 is the first camera in the Cinema EOS lineup to feature the full frame 3:2 open gate recording. In addition to Cinema RAW Light and the standard XF-AVC, the EOS C50 camera also features XF- AVC S and XF-HEVC S recording codecs, proving an easy-to-manage naming system and folder structure, all while preserving metadata and recording in the familiar MP4 format.

Social media shooters will enjoy that the EOS C50 camera is capable of simultaneous crop recording when shooting in 4K DCI or UHD, allowing you to record at a chosen aspect ratio while also recording a cropped portion of the frame in 2K. When shooting in simultaneous crop mode, the three format options include: 9:17, 9:16, or 1:1.

For those looking for camera connectivity, the EOS C50 camera supports XC protocol which allows for remote control over IP via Wi-Fi® or a compatible third-party USB-C ethernet adapter. The EOS C50 camera is also compatible with the Multi Camera Control App and features native integration of frame.io camera to cloud.

New RF-Mount RF85mm F1.4 L VCM Hybrid Lens

The new RF-Mount RF85mm F1.4 L VCM Hybrid lens is the latest addition to Canon’s line of VCM lenses, designed for shooters who increasingly are seeking powerful options whether shooting stills or video content. The RF85mm F1.4 L VCM has a focal length of 85mm, making it perfect for portrait-style shooting. The lens provides beautiful background blurring, as well as a F1.4 Maximum aperture, and well-controlled focus breathing.

Firmware Updates for EOS C400, C80, C70, and R5C Cameras

A new firmware update for select Canon Cinema EOS cameras bring in a few of these bleeding-edge features, available later this year. New firmware updates will enable full frame 3:2 open gate recording (EOS C400), view assist in media mode, quality improvement of focus peaking, improved assign buttons, improved Joy-Stick operability (EOS C80 and EOS C400), and more.

New PowerShot ELPH 360 HS A

Originally released in 2016, the PowerShot ELPH 360 HS still remains a popular compact camera. Appealing to fans of pocketable point and shoot style cameras, the newly updated PowerShot ELPH 360 HS A camera’s memory card slot will be changed from SD to microSD to help meet emerging needs in the compact camera market. The PowerShot ELPH 360 HS A camera will be available in two colors, black and silver.

Pricing and Availability

The Canon EOS C50 camera is currently scheduled to ship towards the end of Q4 of 2025 for an estimated retail price of $3,899.00*. The firmware updates for EOS C400, C80, C70, and the R5C cameras are currently scheduled to be available in Q4 of 2025. The RF85mm F1.4 L VCM lens is currently scheduled to be available in September 2025 for an estimated retail price of $1,649.00*. The new PowerShot ELPH 360 HS A camera is currently scheduled to be available in October 2025 for an estimated retail price of $379.99*. For more information, please visit www.usa.canon.com.

* Specifications, availability and prices are subject to change without notice.

Canon adds classic portrait lens to its F1.4 lineup

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canon rf 85 1p4 l vcm

Canon 85mm F1.4 L VCM

Image: Canon

Canon has announced the RF 85mm F1.4 L VCM, a prime lens offering a classic portrait focal length and fast maximum aperture.

The lens sits between the more expensive 85mm F1.2 lenses and the sharp but slow-to-focus 85mm F2.0 IS STM Macro. The new lens slots into the company's expanding range of F1.4 VCM primes, and is a very close match in terms of size and weight.

Canon says the design does not "rely" on digital corrections, but they can be applied if you want geometric distortion to be fully corrected. The lens is built in the same 76.5 x 99.6mm body as the 20, 24, 35 and 50mm F1.4 L VCM models. It also uses the same 67mm filters.

Its 14 element / 10 group design uses one ultra-low dispersion (UD) element and one molded glass aspherical element. Two of its rear elements have Canon's 'Air Sphere' coating, to reduce flare and ghosting. Collectively these bring the weight of the lens to 636g, making it the heaviest lens in the set. Like its siblings, it features a aperture ring, along with dust and moisture resistant design and fluorine coatings to protect the front element from dirt and water.

The lens has a close-focus distance of 0.75m (29"), giving 0.12x maximum magnification.

The unified size, clickless aperture ring and option to de-click the control ring (at cost, by a Canon service center) are designed to make it well suited to video, as well as stills. The lens also has relatively little focus breathing, which can be essentially eliminated on bodies that support the breathing correction function.

Unlike the 24, 35 and 50mm lenses, the 85mm doesn't have a floating focus element so, like the 20mm, uses only a voice coil autofocus motor, rather than also utilizing a Nano USM motor.

The Canon RF 85mm F1.4 L VCM will be available from October at a recommended price of $1649.

Press release:

Canon U.S.A. Announces New EOS C50 7K Full-Frame CMOS Sensor Cinema Camera and RF-Mount RF85mm F1.4 L VCM Hybrid Lens

Firmware updates for select Canon Cinema EOS cameras and new PowerShot ELPH 360 HS A camera also available

MELVILLE, NY, September 9, 2025 – Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to introduce the new EOS C50 cinema camera, the newest addition to Canon’s cinema EOS system. The EOS C50 is a compact, full-frame cinema camera featuring a brand new 7K full-frame CMOS sensor, 7K 60P internal RAW recording and 32 megapixel still photo capture, making it a true hybrid camera. Weighing approximately one and a half pounds, the EOS C50 is Canon’s smallest and lightest cinema camera ever, making it ideal for handheld and verité shooting.

The lightweight design and hyper-mobile form factor the EOS C50 camera meets growing demands from shooters who are increasingly looking for compact, ergonomic cinema cameras for a variety of settings and shooting styles. Excellent for large and small scale productions, documentary shooting in the field, social media video creation, sports, and more, the EOS C50 camera features a detachable top handle which adds two full-size XLR audio inputs, a start-stop button, and a zoom rocker for unbeatable agility. It also features an RF-mount, lending it native compatibility with a wide variety of Canon lenses, such as the new RF85mm F1.4 L VCM Hybrid Lens.

EOS C50 Camera Recording Options

At the heart of the EOS C50 camera is the 7K full-frame CMOS sensor, which is capable of a Dual Base ISO of 800 and 6400 in Canon Log 2, and 12-bit Cinema RAW Light recording at up to 7K 60P. This powerful sensor is coupled with a DIGIC DV7 processor. The EOS C50 is the first camera in the Cinema EOS lineup to feature the full frame 3:2 open gate recording. In addition to Cinema RAW Light and the standard XF-AVC, the EOS C50 camera also features XF- AVC S and XF-HEVC S recording codecs, proving an easy-to-manage naming system and folder structure, all while preserving metadata and recording in the familiar MP4 format.

Social media shooters will enjoy that the EOS C50 camera is capable of simultaneous crop recording when shooting in 4K DCI or UHD, allowing you to record at a chosen aspect ratio while also recording a cropped portion of the frame in 2K. When shooting in simultaneous crop mode, the three format options include: 9:17, 9:16, or 1:1.

For those looking for camera connectivity, the EOS C50 camera supports XC protocol which allows for remote control over IP via Wi-Fi® or a compatible third-party USB-C ethernet adapter. The EOS C50 camera is also compatible with the Multi Camera Control App and features native integration of frame.io camera to cloud.

New RF-Mount RF85mm F1.4 L VCM Hybrid Lens

The new RF-Mount RF85mm F1.4 L VCM Hybrid lens is the latest addition to Canon’s line of VCM lenses, designed for shooters who increasingly are seeking powerful options whether shooting stills or video content. The RF85mm F1.4 L VCM has a focal length of 85mm, making it perfect for portrait-style shooting. The lens provides beautiful background blurring, as well as a F1.4 Maximum aperture, and well-controlled focus breathing.

Firmware Updates for EOS C400, C80, C70, and R5C Cameras

A new firmware update for select Canon Cinema EOS cameras bring in a few of these bleeding-edge features, available later this year. New firmware updates will enable full frame 3:2 open gate recording (EOS C400), view assist in media mode, quality improvement of focus peaking, improved assign buttons, improved Joy-Stick operability (EOS C80 and EOS C400), and more.

New PowerShot ELPH 360 HS A

Originally released in 2016, the PowerShot ELPH 360 HS still remains a popular compact camera. Appealing to fans of pocketable point and shoot style cameras, the newly updated PowerShot ELPH 360 HS A camera’s memory card slot will be changed from SD to microSD to help meet emerging needs in the compact camera market. The PowerShot ELPH 360 HS A camera will be available in two colors, black and silver.

Pricing and Availability

The Canon EOS C50 camera is currently scheduled to ship towards the end of Q4 of 2025 for an estimated retail price of $3,899.00*. The firmware updates for EOS C400, C80, C70, and the R5C cameras are currently scheduled to be available in Q4 of 2025. The RF85mm F1.4 L VCM lens is currently scheduled to be available in September 2025 for an estimated retail price of $1,649.00*. The new PowerShot ELPH 360 HS A camera is currently scheduled to be available in October 2025 for an estimated retail price of $379.99*. For more information, please visit www.usa.canon.com.

* Specifications, availability and prices are subject to change without notice.

Canon RF 85mm F1.4 L VCM specifications

Principal specifications
Lens typePrime lens
Max Format size35mm FF
Focal length85 mm
Image stabilizationNo
Lens mountCanon RF, Canon RF-S
Aperture
Maximum apertureF1.4
Minimum apertureF16
Aperture ringYes
Number of diaphragm blades11
Optics
Elements14
Groups10
Special elements / coatings1 UD, 1 GMo Asph
Focus
Minimum focus0.75 m (29.53)
Maximum magnification0.12×
AutofocusYes
Motor typeLinear Motor
Full time manualYes
Focus methodInternal
Distance scaleNo
DoF scaleNo
Physical
Weight636 g (1.40 lb)
Diameter77 mm (3.03)
Length99 mm (3.9)
SealingYes
Filter thread67 mm
Hood suppliedYes
Hood product codeET-73C
Tripod collarNo

Canon updates a PowerShot with higher price and fewer features

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HR-7283C001-powershot-elph-360hs-a-slvr-primary
Image: Canon

Canon has announced the PowerShot Elph 360 HS A (IXUS 285 HS A outside the US) a minor revision to one of its compact cameras that loses a few features compared to its predecessor. At the same time, the price has crept up slightly.

From an imaging standpoint, the PowerShot 360 HS A is the same as the PowerShot 360 HS that Canon released in 2016. It has a 20.2MP Type 1/2.3 (6.17 x 4.55 mm) BSI CMOS sensor, paired with a 4.5-54mm (25–300 mm equiv) F3.6-7 lens, which provides a 12x optical zoom. It still uses the Digic 4+ processor and has a mini USB port just for data transfer; you'll have to charge the battery by taking it out of the camera and plugging it into a charging brick.

HR-7280C001-powershot-elph-360hs-a-blk-3
Image: Canon

There is one physical change, however: instead of a full-size SD card slot, it now takes microSD cards instead. There are some software differences too. Canon says you'll no longer be able to download images from the camera to a computer over Wi-Fi, nor will you be able to wirelessly send images from the camera to a PictBridge printer, though it can still connect to the company's smartphone app. The company also won't be producing a purple version of the camera this time around; the camera will only come in black or silver.

The PowerShot 360 HS A will retail for $379. That represents a $170 increase from the original's MSRP when it launched in 2016, though only a $20 premium over what the camera has been selling for recently. It will be available at the end of October.

Press release:

Canon U.S.A. Announces New EOS C50 7K Full-Frame CMOS Sensor Cinema Camera and RF-Mount RF85mm F1.4 L VCM Hybrid Lens

Firmware updates for select Canon Cinema EOS cameras and new PowerShot ELPH 360 HS A camera also available

MELVILLE, NY, September 9, 2025 – Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to introduce the new EOS C50 cinema camera, the newest addition to Canon’s cinema EOS system. The EOS C50 is a compact, full-frame cinema camera featuring a brand new 7K full-frame CMOS sensor, 7K 60P internal RAW recording and 32 megapixel still photo capture, making it a true hybrid camera. Weighing approximately one and a half pounds, the EOS C50 is Canon’s smallest and lightest cinema camera ever, making it ideal for handheld and verité shooting.

The lightweight design and hyper-mobile form factor the EOS C50 camera meets growing demands from shooters who are increasingly looking for compact, ergonomic cinema cameras for a variety of settings and shooting styles. Excellent for large and small scale productions, documentary shooting in the field, social media video creation, sports, and more, the EOS C50 camera features a detachable top handle which adds two full-size XLR audio inputs, a start-stop button, and a zoom rocker for unbeatable agility. It also features an RF-mount, lending it native compatibility with a wide variety of Canon lenses, such as the new RF85mm F1.4 L VCM Hybrid Lens.

EOS C50 Camera Recording Options

At the heart of the EOS C50 camera is the 7K full-frame CMOS sensor, which is capable of a Dual Base ISO of 800 and 6400 in Canon Log 2, and 12-bit Cinema RAW Light recording at up to 7K 60P. This powerful sensor is coupled with a DIGIC DV7 processor. The EOS C50 is the first camera in the Cinema EOS lineup to feature the full frame 3:2 open gate recording. In addition to Cinema RAW Light and the standard XF-AVC, the EOS C50 camera also features XF- AVC S and XF-HEVC S recording codecs, proving an easy-to-manage naming system and folder structure, all while preserving metadata and recording in the familiar MP4 format.

Social media shooters will enjoy that the EOS C50 camera is capable of simultaneous crop recording when shooting in 4K DCI or UHD, allowing you to record at a chosen aspect ratio while also recording a cropped portion of the frame in 2K. When shooting in simultaneous crop mode, the three format options include: 9:17, 9:16, or 1:1.

For those looking for camera connectivity, the EOS C50 camera supports XC protocol which allows for remote control over IP via Wi-Fi® or a compatible third-party USB-C ethernet adapter. The EOS C50 camera is also compatible with the Multi Camera Control App and features native integration of frame.io camera to cloud.

New RF-Mount RF85mm F1.4 L VCM Hybrid Lens

The new RF-Mount RF85mm F1.4 L VCM Hybrid lens is the latest addition to Canon’s line of VCM lenses, designed for shooters who increasingly are seeking powerful options whether shooting stills or video content. The RF85mm F1.4 L VCM has a focal length of 85mm, making it perfect for portrait-style shooting. The lens provides beautiful background blurring, as well as a F1.4 Maximum aperture, and well-controlled focus breathing.

Firmware Updates for EOS C400, C80, C70, and R5C Cameras

A new firmware update for select Canon Cinema EOS cameras bring in a few of these bleeding-edge features, available later this year. New firmware updates will enable full frame 3:2 open gate recording (EOS C400), view assist in media mode, quality improvement of focus peaking, improved assign buttons, improved Joy-Stick operability (EOS C80 and EOS C400), and more.

New PowerShot ELPH 360 HS A

Originally released in 2016, the PowerShot ELPH 360 HS still remains a popular compact camera. Appealing to fans of pocketable point and shoot style cameras, the newly updated PowerShot ELPH 360 HS A camera’s memory card slot will be changed from SD to microSD to help meet emerging needs in the compact camera market. The PowerShot ELPH 360 HS A camera will be available in two colors, black and silver.

Pricing and Availability

The Canon EOS C50 camera is currently scheduled to ship towards the end of Q4 of 2025 for an estimated retail price of $3,899.00*. The firmware updates for EOS C400, C80, C70, and the R5C cameras are currently scheduled to be available in Q4 of 2025. The RF85mm F1.4 L VCM lens is currently scheduled to be available in September 2025 for an estimated retail price of $1,649.00*. The new PowerShot ELPH 360 HS A camera is currently scheduled to be available in October 2025 for an estimated retail price of $379.99*. For more information, please visit www.usa.canon.com.

* Specifications, availability and prices are subject to change without notice.

Canon PowerShot 360 HS A Specifications:

Price
MSRP$379
Body type
Body typeUltracompact
Sensor
Max resolution5184 x 3888
Image ratio w:h4:3
Effective pixels20 megapixels
Sensor photo detectors21 megapixels
Sensor size1/2.3" (6.17 x 4.55 mm)
Sensor typeBSI-CMOS
ProcessorDIGIC 4+
Color spacesRGB
Color filter arrayPrimary color filter
Image
ISOAuto, 80-3200
White balance presets5
Custom white balanceYes
Image stabilizationOptical
Uncompressed formatNo
JPEG quality levelsSuperfine, fine
File format
  • JPEG (Exif v2.3)
Optics & Focus
Focal length (equiv.)25–300 mm
Optical zoom12×
Maximum apertureF3.6–7
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Selective single-point
  • Single
  • Continuous
  • Face Detection
  • Live View
Autofocus assist lampYes
Digital zoomYes (4X)
Manual focusYes
Normal focus range5 cm (1.97)
Macro focus range1 cm (0.39)
Screen / viewfinder
Articulated LCDFixed
Screen size3
Screen dots461,000
Touch screenNo
Screen typeTFT LCD
Live viewYes
Viewfinder typeNone
Photography features
Minimum shutter speed15 sec
Maximum shutter speed1/2000 sec
Exposure modes
  • Program
  • Hybrid Auto
  • Auto
  • Creative Shot
Scene modes
  • Portrait
  • Smile
  • Wink Self-Timer
  • Face Self-Timer
  • High-Speed Burst
  • Handheld Night Scene
  • Low Light
  • Fireworks
  • Long Shutter
Built-in flashYes
Flash range4.00 m (at Auto ISO)
External flashNo
Flash modesAuto, on, slow synchro, off
Drive modes
  • Single
  • Continuous
  • Self-timer (2 or 10 secs, custom)
Continuous drive2.5 fps
Self-timerYes (2 or 10 secs, custom)
Metering modes
  • Multi
  • Center-weighted
  • Spot
Exposure compensation±2 (at 1/3 EV steps)
Videography features
Resolutions1920 x 1080 (30p), 1280 x 720 (30p), 640 x 480 (30p)
FormatMPEG-4, H.264
MicrophoneStereo
SpeakerMono
Storage
Storage typesmicroSD card
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMIYes (micro-HDMI)
Microphone portNo
Headphone portNo
WirelessBuilt-In
Wireless notes802.11/b/g/n with NFC
Remote controlYes (via smartphone)
Physical
Environmentally sealedNo
BatteryBattery Pack
Battery descriptionNB-11LH lithium-ion battery & charger
Battery Life (CIPA)180
Weight (inc. batteries)147 g (0.32 lb / 5.19 oz)
Dimensions100 x 58 x 23 mm (3.94 x 2.28 x 0.91)
Other features
Orientation sensorYes
Timelapse recordingNo
GPSNone

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