Jay Maisel, the influential American photographer and devoted educator whose images reshaped the visual language of advertising, editorial and street photography, died on August 24, 2026, at age 95. Across a career spanning more than seven decades, Maisel made iconic pictures while teaching generations of photographers to recognize the expressive possibilities of light, color and human gesture.

Maisel began his professional photography career in 1954 and went on to make pictures for major magazines, advertisers and cultural institutions, bringing the same alert, keen eye to celebrity portraiture, magazine covers and street scenes. He received numerous honors over the course of his career, including induction into the Art Directors Club Hall of Fame; the American Society of Media Photographers’ Lifetime Achievement Award; the International Center of Photography’s Infinity Award; and a Lucie Lifetime Achievement Award. His most famous single image may be the cover photograph for Miles Davis’s landmark 1959 album Kind of Blue, a portrait now inseparable from the best-selling jazz album of all time.

For nearly 50 years, Maisel lived and worked in the six-story Germania Bank Building on the Bowery, a former 1898 bank he bought in 1966 and transformed into an extraordinary home, studio and repository for his work. Known simply as “the Bank,” the 72-room building became as legendary in photography circles as its owner. The 2019 documentary Jay Myself, directed by Stephen Wilkes, offers a look inside the remarkable space and chronicles Maisel’s departure from it after he sold the building in 2015.

I have long been drawn to Maisel’s interest in objects and their photographic potential. The Bank’s floors held different collections, and the way he surrounded himself with things seemed to embody the curiosity and sense of play evident in his photographs. As someone who also collects objects, I found his ability to show familiar things anew a direct influence on my own work. “Art is, to some effect, trying to make others see what you see,” he said; it’s an idea I have returned to often in my own work.

That way of seeing also informed Maisel’s teaching, for which he was equally admired. His core framework – light, gesture and color – was an invitation to pay closer attention to the world: to the way illumination can shape a scene, color can organize it and a fleeting gesture can give it life. He also urged photographers to take responsibility for every part of the frame, finding images through sustained observation. Through workshops, seminars and lectures, Maisel extended his influence far beyond his own pictures, leaving photographers with one clear instruction: look harder.

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TTArtisan has announced the AF 85mm F1.8 Neo, a budget-friendly, full-frame portrait lens for Sony E and Nikon Z mounts. The lens strips out any on-lens controls, including the aperture ring and focus ring, opting for simplicity to keep the price just below $100. 

The new lens is the second in TTArtisan’s minimalist Neo series. Until now, the lineup consisted solely of the AF 50mm F1.8 Neo, another design with no on-lens controls. Experienced shooters may find the lack of manual focus unusual, but it is one of the compromises that come with the low price. Aperture, which ranges from F1.8 to F16, is adjusted through the camera body.

TTArtisan

One interesting feature of the Neo lineup is the ability to add 3D-printed shells to the lens. TTArtisan promoted this with the 50mm F1.8 Neo, highlighting the ability to customize the look of the lens to your liking. The shells aren’t included and TTArtisan doesn’t sell them directly, but it does provide downloadable 3D lens-model files for users to design and print their own. 

TTArtisan

In terms of lens specifications, the 85mm F1.8 Neo is lightweight for its class. The shell is made from reinforced fiberglass, and it weighs just 332 g (11.7 oz). It measures 90.5 mm (3.6″) long and accepts 62mm front filters. Its optical formula consists of 12 elements in 8 groups and includes 2 extra-low-dispersion and 2 high-index elements, which TTArtisan says provide “optimal” sharpness. It also features an 11-blade aperture diaphragm.  

The TTArtisan AF 85mm F1.8 Neo is available for pre-order now for $99 with versions for Nikon Z and Sony E mounts. 

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Barely four months after the Osmo Pocket 4’s debut, and less than two months after the Pocket 4P arrived, DJI is already rolling out a substantial firmware update for both pocket gimbal cameras. The updates promise to make both devices more useful as self-contained capture tools, adding background uploads to cloud storage to the pair, along with expanded tracking and control options for the Osmo Pocket 4 and 10-bit D-Log slow-motion recording on the Pocket 4P. 

Coming to both the Osmo Pocket 4 and 4P is DJI’s Camera Cloud Service. The feature allows users to automatically upload footage to supported cloud services or compatible network-attached storage (NAS) when the camera is idle. DJI says the service supports Google Drive, OneDrive and NAS, potentially making it easier and faster to offload clips after a shoot, provided you can connect the camera to a Wi-Fi network. 

DJI

On the Osmo Pocket 4, the update adds a new subject-tracking option that can identify and select a person or object more quickly, then use the gimbal to keep it in-frame as it moves. The camera also gains additional tracking controls, including the ability to zoom while tracking, and the ability to retain the last Smart Gimbal Mode used after the camera is powered off.

DJI has also expanded customization tools. The physical Custom Button’s hold action can now be assigned to either zoom out or open the custom-settings menu. In portrait orientation, the on-screen custom button can be mapped to single press, double press, triple press and press-and-hold actions.

Mykim Dang

The most notable change for the Pocket 4P is that its slow-motion mode can now record in 10-bit D-Log rather than relying on a baked-in color profile as before. It’s important to note, though, that DJI lists this specifically as D-Log, not the newer D-Log2. Still, it provides a more flexible starting point for users who want to grade footage or match it to other cameras. DJI has also updated its D-Log-to-Rec.709 and Rec.709 Vivid LUTs to version 2.0.

Finally, the Pocket 4P joystick now supports 45-degree inputs, allowing diagonal gimbal moves that combine pan and tilt in a single control motion.

Both updates are available now through the DJI Mimo app.

Capture One has released version 4.0 of its mobile app as part of its August 2026 update, bringing four tools previously limited to the desktop software to iPhone and iPad. The release narrows the feature gap between the company’s desktop and mobile apps, giving photographers more editing capabilities on the go.

Capture One

Enhanced Denoise is a standout addition to version 4.0. Like other noise reduction tools these days, it uses AI to reduce noise while, according to Capture One, preserving fine details. Capture One has also added Color Balance, its three-way color grading wheel that allows photographers to adjust the color balance of shadows, midtones and highlights. It gives mobile users more tonal control than what was previously available in the Capture One mobile app. 

Another highly requested feature is the Heal & Clone tool, which lets photographers remove distractions on mobile devices. That means retouching no longer needs to wait until you’re back at the desktop. Capture One has also added Keywords support. Photographers can now tag and organize images in the field, making it easier to find the images they need. Lastly, the crop tool has been updated to follow the camera orientation when shooting tethered or copying and applying adjustments.

Capture One

These tools are all welcome additions to the mobile version of Capture One, which has long lagged behind the desktop in features. Our 2023 iPhone app review found the app well-suited to professionals but noted the fairly substantial toolset gaps. Thankfully, version 4.0 closes several of the most significant ones. For subscribers also using Capture One Pro on the desktop, the mobile app should function as a more credible extension of that workflow rather than a stripped-down companion.

Version 16.8.5 of the desktop app also sees some small updates, including the ability to pan with the middle mouse button, support for the OM System OM-3 Astro and more.

The updated versions are available now for iPhone, iPad and desktop.

Our guess yesterday about what Polaroid was gearing up to release was correct, but we didn’t expect just how big this launch would be. As we surmised, Polaroid has released a Pokémon-themed Go Gen 3 camera, but the launch also includes two additional cameras, three special packs of film and three accessories. Polaroid calls it its biggest collaboration yet, timed to coincide with the 30th anniversary of Pokémon, the hugely popular franchise that spans video games, anime and trading cards.

Polaroid

The core of the launch is three limited-edition cameras, which cover both the full-size Polaroid Now Gen 3 and the tiny Go Gen 3, which was released earlier this summer. The Now Gen 3 version, which takes full-size i-Type film, takes the styling of a Poké Ball, with bold red, white and black colors. 

Polaroid

For those who want something a bit more character-focused, the Go Gen 3 is available in a Pikachu-styled version with a bold yellow body and a hand strap shaped like Pikachu’s lightning-bolt tail. Or you can go for the Sylveon Edition, which features that Pokémon’s soft pink, blue and white colors. All three cameras also feature Poké Ball-shaped shutter buttons for an added thematic touch. 

Polaroid

The cameras aren’t all, either. If you already own a Polaroid camera, you don’t have to miss out on the fun, as the company also released three limited-edition packs of film, one full-sized i-Type and two packs of the smaller Go film. The i-Type film, like the camera, is more broadly Pokémon themed, with frames that feature iconic characters like Charmander, Clefairy and Squirtle. The Go film matches the theme of each of the Go cameras, with one pack focused on Sylveon and the other for Pikachu. Each pack comes with custom dark slides designed around the collaboration as well. 

Polaroid

Finally, Polaroid also has three accessories for Pokémon fans. There’s a Polaroid Go Poké Ball camera case and Poké Ball photo album for photos from the Go, along with a Pokémon edition camera strap, which is compatible with both the Now Gen 3 and Go Gen 3.

Polaroid

The Polaroid Now Gen 3 Pokémon costs $140, while the Go Gen 3 Pikachu and Sylveon editions are $100, all of which represent a $10 premium over the standard versions. Likewise, the limited-edition film is slightly more expensive, with the i-Type coming in at $23 and the Go film at $25 for a double pack. 

The Polaroid x Pokémon collection is only available in limited quantities, though Polaroid didn’t provide any specifics about how many are available. Pre-orders open August 25, with a full release on October 5. 

Photo editing software company ON1 has announced a new version of its standalone, AI-powered noise reduction software, NoNoise AI 2027. The company also says it’s updated the TackSharp AI deblurring models in NoNoise AI for sharper images with less noise. 

One of the standout features of ON1 NoNoise AI 2027 is the addition of a model selector that matches a particular AI model to the subject of the photographs. ON1 says that it built the models for the situations when photographers are most frequently dealing with noise. That includes astrophotography, portraits and wildlife, though there’s also a general model and one made for ISOs greater than 128,000. Additionally, it offers a film scan-specific model, which presumably will maintain some natural film grain. 

ON1

ON1 says that the models will remove noise while retaining texture and details such as feathers, fur and starlight, resulting in a cleaner, more natural image that doesn’t look smoothed over. While you can select the model manually, it will also automatically match the right option to your subject. 

The 2027 release also brings an updated TackSharp AI, its deblurring engine that promises to make images that were slightly soft look in focus without adding noise or artifacts. As with the noise reduction, TackSharp AI provides access to the model selector. It also provides access to automatic subject and background masking to sharpen or reduce noise in specific areas, and native support for Windows PCs that use Arm-based processors. ON1 has also added expanded Raw file support for more than 30 camera models, though it didn’t specify which ones. 

ON1

ON1 NoNoise AI 2027 is available for pre-order today for $70 ($50 for ON1 owners) and will be available in late September 2026. As with previous versions, it is available for Mac and Windows and can be used as a standalone app or as a plugin for Lightroom Classic, Photoshop, Capture One and more. The 2027 version is also included in the ON1 Photo Studio Subscription.

American street photographer Richard Bram has spent more than four decades finding small gestures and stories in public spaces. In a recent episode of the Eyeshot 50mm podcast, Bram reflects on his self-taught route into photography and his creative philosophy, resulting in a wide-ranging conversation that offers interesting insights and practical advice for anyone trying to improve their photography, particularly on the street.

One of the things that stood out to me most was Bram’s view on what takes an image from reality to fiction and how important context is. “I think when you click a shutter, it goes from reality to fiction just automatically,” he says. “Reality is four dimensions because there’s time. A rectangle is three dimensions, so it’s frozen, it’s pulled out, it’s completely out of context.” 

I also found it interesting that he points photographers toward painting as a resource for understanding light. Studying how painters from different eras constructed light and shadow, he suggests, can sharpen your ability to read and use available light on the street in ways that photography tutorials rarely cover.

The conversation is aimed at street photographers, but the ideas apply to anyone interested in photography, no matter what the genre. Whether you shoot portraits, landscapes or anything in between, Bram’s perspectives are useful challenges if you’re looking to improve your photography. There are many more fascinating thoughts throughout the conversation that I didn’t cover here, making it well worth listening to.  

The finalists for Ocean Photographer of the Year 2026 have been announced, featuring images that highlight the complexity and diversity of the world’s oceans. Presented by Oceanographic and Blancpain, the contest is now in its seventh year and showcases work across seven categories.

What sets this year’s iteration apart is a new category: Ocean Unseen: Hidden Worlds, which is dedicated to the ocean’s smallest inhabitants. Other categories include Adventure, Wildlife, Fine Art, Conservation Impact, Conservation Hope and Human Connection. The 2026 shortlist is among the most geographically and thematically varied the competition has fielded.

Will Harrison, the competition’s founder and director, said: “These photographs don’t just capture what’s beneath the surface; they surface the stories our planet most needs us to hear. As the pressures on our ocean grow, so does the importance of the artists who bear witness to them. This year’s finalists have produced work of extraordinary depth and courage, and we’re proud that Ocean Photographer of the Year continues to be the platform where those stories reach the world.”

Below is a small selection of the finalists. The full set of finalists across all seven categories is available on the Ocean Photographer of the Year winners gallery. Category winners and the overall Ocean Photographer of the Year 2026 will be announced in September 2026.

Ocean Unseen: Hidden Worlds

Mitsuna Kawai

Photographer: Mitsuna Kawai

Caption: A ribbonfish rises vertically through the dark waters of Osezaki, Japan. Its long, silver body and delicate fins are adapted for life in the open ocean. This image was captured during a winter blackwater dive. Around the ribbonfish, a swarm of salps – small, jelly-like animals that feed on tiny particles in the ocean – creates a glimpse of life moving through the deep sea.

Technical details: Canon EOS R10 | Canon RF-S 18-150mm F3.5-6.3 IS STM @ 18mm | F9 | 1/160 sec | ISO 200

Ocean Unseen: Hidden Worlds

Steven Lopez

Photographer: Steven Lopez

Caption: A close view of a giant black sea bass reveals tiny parasitic copepods clustered around its eye in a Catalina Island kelp forest. Once misidentified on other hosts, these copepods are now known to have a specific relationship with this threatened fish. In the late 1970s and early 1980s, the giant black sea bass was nearly extinct in Southern California but is now recovering through protection efforts. This image highlights how even a giant predator can support a hidden community of much smaller organisms

Technical details: Not available

Wildlife

Rafael Fernandez Caballero

Photographer: Matty Smith

Caption: In the Pacific waters of Mexico, this photograph captures the aftermath of a successful orca hunt. Nearly an hour after a pod separated a humpback whale calf from its mother, the orcas resurfaced carrying their prey between them. The event reveals the cooperative hunting strategies of orcas, where multiple individuals work together to isolate and subdue large prey. What the image doesn’t show is that after the kill, other scavengers, including silky sharks, were drawn to the remains, showing how one event can influence an entire marine food web.

Technical details: Nikon Z9 | Nikon AF-S Fisheye 8-15mm F3.5-4.5E ED @ 14mm | F9 |1/320 | ISO 800

Wildlife

Yuta Shigeno

Photographer: Yuta Shigeno

Caption: This photograph captures a male cardinalfish releasing the larvae he has been brooding inside his mouth. Although this species is common in Japanese waters, the image reveals a rarely noticed stage of its life cycle. The male carries and protects the developing eggs for around a week, eating little or nothing during this period. The larvae are released over several events, with the first release containing the largest number.

Technical details: Nikon Z8 | Nikon Nikkor Z MC 105mm F2.8 VR S | F18 | 1/200 sec | ISO 500

Conservation Impact

Celia Kujala

Photographer: Celia Kujala

Caption: A California sea lion has plastic netting tightly wrapped around her neck. This is a stark reminder of the lasting impacts of marine plastic pollution. The wound had already cut deep into her skin, yet rescuing her was impossible because of her location within a crowded colony. Images like this reveal the hidden cost of discarded waste and give a face to an often-unseen crisis. The catchlight in her eye creates an intimate connection that is difficult to ignore.

Technical details: Nikon D500 | Nikon AF-S NIKKOR 500mm f/5.6E PF ED VR | F9 | 1/500 sec | ISO 500

Conservation Impact

Daniel Taylor

Photographer: Daniel Taylor

Caption: A silky shark circles helplessly after taking bait from an illegal longline, its fate sealed by a steel hook and heavy line designed to prevent escape. Photographed less than 48 hours after Baja California’s seasonal shark fishing ban ended, the image reveals a hidden reality unfolding far from shore. A small group of pilot fish remains beside the shark, highlighting how the loss of one animal can ripple through an entire ecosystem.

Technical details: Not available

Conservation Hope

Francesca Page

Photographer: Francesca Page

Caption: Thousands of juvenile European lobsters are raised at the National Lobster Hatchery in Padstow, Cornwall, UK, before being released into the wild. By protecting the young lobsters during their most vulnerable stage, the Hatchery greatly improves their chances of survival. Here, these baby lobsters are being transferred into the space-efficient AquaHive system, an innovative hatchery design where each unit holds around 4,000 juveniles, safely separated across individual trays to prevent cannibalism.

Technical details: Sony a7 IV | Sony E 70-180mm F2.8 @ 111mm | F13 | 1/250 sec | ISO 400

Conservation Hope

Daniel Edmond Sullivan Jr.

Photographer: Daniel Edmond Sullivan Jr.

Caption: Thirty days after the 2023 Lahaina wildfire claimed 102 lives, thousands gathered off West Maui for a traditional Hawaiian paddle-out ceremony. Surfers and families formed a circle on the ocean, linking hands and releasing leis in memory of those lost. Photographed from above, the image captures a community transforming grief into a shared expression of love, remembrance and connection to the sea.

Technical details: Hasselblad L2D-20c | 24mm equiv | F2.8 | 1/640 sec | ISO 200

Human Connection Award: People and Planet Ocean

Rui Duarte

Photographer: Rui Duarte

Caption: Volunteers, surfers, lifeguards and conservation groups work together to refloat stranded short-finned pilot whales. While many animals initially returned to the sea, the pod stranded again further along the coast, highlighting the complexity of mass strandings. The image captures compassion in action, but it also reflects how wildlife rescue continues to evolve. In the months that followed, international experts trained the local community in safer, science-based stranding response techniques, strengthening future rescue efforts.

Technical details: Canon EOS 5D IV | Canon EF 16-35mm F2.8L III USM @ 26mm | F6.3 | 1/640 sec | ISO 400

Human Connection Award: People and Planet Ocean

Qingsheng Sun

Photographer: Qingsheng Sun

Caption: Thousands of fish-farming cages stretch across the sea, connected by floating walkways and small wooden huts to form a vast floating community. Extending for kilometers, this carefully organized aquaculture network supports local livelihoods while transforming the coastal landscape.

Technical details: Not available

Adventure

Ben Thouard

Photographer: Ben Thouard

Caption: A surfer races through the barrel of Teahupoʻo, French Polynesia, photographed from beneath the wave using a slow shutter speed. Rather than freezing the action, the technique blurs the rushing water while keeping the surfer as the focal point, conveying the incredible speed inside the wave. Teahupoʻo is a busy surf spot, yet the photographer has managed to capture an isolated surfer at this iconic location.

Technical details: Canon EOS R5 | Canon EF 85mm F1.4L IS USM | F12 | 1/10 sec | ISO 50

Adventure

Daan Verhoeven

Photographer: Daan Verhoeven

Caption: Freediver Arnaud Jerald descends into Dean’s Blue Hole in the Bahamas during a successful world record attempt at the Vertical Blue competition. Photographed from more than 30 meters below, the image captures the scale of one of the world’s deepest marine sinkholes. Crystal-clear water, sunlight and drifting sand combined to create a rare view of this remarkable moment.

Technical details: Canon EOS R5 | Canon EF 11-24mm F4L USM @ 11mm | F5/6 1/250 sec | ISO 100

Fine Art

Chelsea Mayer

Photographer: Chelsea Mayer

Caption: A pod of short-beaked common dolphins swims beneath the bow of a ship off the coast of southern California. Dolphins are known to ride the pressure wave created by moving vessels, using it to travel with little effort in a behavior known as bow riding. Calm seas and exceptional water clarity reveal the dolphins’ markings, while the reflection of the white, yellow and blue paint from the National Geographic Venture creates a psychedelic, abstract image.

Technical details: Not available

Fine Art

John Kowitz

Photographer: John Kowitz

Caption: Five-spotted eagle rays glide above the sandy seabed, their dark bodies and white markings contrasting against the pale background. These rays often travel together while searching for prey, using electroreceptors to detect hidden mollusks and crustaceans beneath the sand. Photographed during a dive in search of manta rays, this formation appeared during the journey back to shore.

Technical details: Sony a1 | Sony FE 16-35mm F2.8 GM @ 16mm | F5.6 | 1/160 sec | ISO 125

Rumors and vague teasers have been suggesting for months now that Insta360 is developing a mirrorless camera. Now, the company’s CEO, Jingkang “JK” Liu, has confirmed that not one, but two mirrorless cameras are in development. Liu even added that one will apparently have a shape not considered before. 

The confirmation came from an interview with Mynavi News in conjunction with Insta360’s flagship store opening in Asakusa, Japan. This isn’t the first time the company has hinted at a mirrorless camera, though. In January 2026, Liu posted on Weibo with the phrase ‘Heading towards new focal lengths,’ which started the mirrorless speculation. 

In the interview, Liu gave slightly more details than that initial vague teaser. “At this point, there’s only so much we can say, but we are developing two types of mirrorless cameras,” Liu said. While he wasn’t able to provide many details, he did drop one hint that certainly seems intriguing:  “One of them will have a surprising shape that you’ve never even considered before.” 

When asked why Insta360 decided to tackle an ILC, Liu explained that the goal is “to make it easy for people who don’t know how to use interchangeable-lens cameras to use them by introducing new technologies and AI.” Given that the company has introduced plenty of AI-based features in its app and cameras, it isn’t surprising that it’s thinking about AI for an ILC, either. We’ve seen one take on extensive use of AI in an ILC with the Caira camera, which takes a notably AI-forward approach to ILC design. Of course, we’ll have to wait and see in terms of specifics on how Insta360 plans on implementing this.

GoPro

Insta360 isn’t the only action camera company eyeing the ILC market. GoPro has already announced the Mission 1 Pro ILS, its own interchangeable-lens camera. However, that camera uses a Type 1 sensor and a mount that accepts Micro Four Thirds lenses, but it can’t electronically communicate with them, limiting which models it’ll work with, and making it a manual focus-only affair. Insta360’s rumored models, by contrast, appear to target a genuine Micro Four Thirds system.

Liu didn’t share any further details about the cameras, though leaked images circulating online suggest a Micro Four Thirds mount, with details covered by both RedShark News and TechRadar. There have also been suggestions that the name of the camera will be the Z One. Given Nikon’s well-established Z system, this seems an interesting choice. 

Liu shared that Insta360 may be able to show a prototype at CP+ in February 2027, so it could be a while before we learn more. 

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Insta360 has announced the X6, its latest flagship 360 camera. It boasts quite a few updates, including Type 1/1.1 (101 mm²) square sensors, native 8K/50 with 10-bit color, in-camera Dolby Vision and a new body design. The camera also marks 10 years of 360-degree cameras for the company.

Sensors and processing

Insta360

At the core of the X6 are two custom square Type 1/1.1 (101 mm²) Sony sensors (one for each lens). Insta360 says they are 33% larger than the Type 1/1.28 (76 mm²) sensors found in the X5. The lenses keep the same F2.0 aperture as the predecessor, but Insta360 says the larger sensors mean the cameras will perform better in challenging lighting situations, such as low light and backlight.

Insta360 says the camera has 500% more computing power than the X5, while using 35% less power, thanks it is new 8-core processor. Each sensor also has a dedicated image processing chip, and the company says this power lets it produce cleaner images while increasing battery life.

Also new on the X6 is in-camera Dolby Vision, which Insta360 says is a first on a 360 camera. This format captures dynamic metadata, allowing compatible displays to adjust their brightness, contrast and color response, frame-by-frame, to deliver better HDR results. You can also record in the company’s 10-bit I-Log profile to get more latitude in post.

Video and capabilities

Insta360 frames the X6 as a 3-in-1 device, aimed at serving content creators for more than just 360-degree video needs. Because of the native 8K/50 resolution captured upfront, its in-camera reframing and subject-tracking capture mode can track subjects and reframe to flat 4K after the fact without locking in a composition at the time of shooting. In single-lens mode, the camera is capable of traditional action camera footage up to 5K/60 or 4K/120 for slow motion.

While primarily meant for video, the X6 can take still photos, too. It can output 120MP 360 photos with a 2:1 aspect ratio, or 42MP flat photos with a square aspect ratio.

Design and durability

Insta360

The X6 features a new design, with a noticeably shorter body than previous Insta360 X-series cameras, though it’s still not as squat as the DJI Osmo 360 or GoPro Max2 360. To accommodate the new build, Insta360 did away with the buttons at the bottom of the camera.

It features a 2.32″ OLED display, which can achieve 1200 nits peak brightness. Insta360 also says you can fast-charge the battery from empty to 80% in 24 minutes, though you probably won’t have to do that as often; it can record 140 minutes of 8K/30 footage on a charge, 47 more than the X5 at equivalent settings.

The promised durability is also improved, with an IP68 rating and waterproofing to 20m (66′) without a case, 5m (16′) more than its predecessor. You can also pair it with the company’s dive housing for depths up to 60m (197′). Insta360 says its replaceable lenses are now even more scratch-resistant and 60% cheaper to replace than the previous generation. The camera is rated for temperatures from -20℃ to 40℃ (-4°F to 104°F). It ships with 64GB of storage, though only 47GB of that is usable.

AI editing and cloud tools

One of the practical advantages of shooting 360-degree footage is that you capture everything around you and decide on framing later. While the flexibility is nice, it can be overwhelming to edit. Insta360 is aiming to make editing footage easier with a set of AI tools designed to automate processing of the 360 footage. Those modes are powered by PanoMind, which Insta360 says is the first 360-native AI model. The company claims it can better understand the full spherical scene thanks to its training on 10,000 hours of footage across more than 30 scenarios.

PanoMind drives its new AI Director, which builds a highlight edit on the camera itself rather than the cloud when you plug it in to charge. That footage is then sent to the Insta360 app for further adjustments. A separate cloud-side tool called Moments Pro, built with Google Gemini, lets users describe the edit they want by setting subject, mood, style and timeframe.

Accessories and availability

Insta360

The X6 works with more than 100 accessories and shares the magnetic mounting ecosystem with the X5, X4 and Ace series, meaning creators who own multiple Insta360 cameras don’t need to buy separate accessories. These include a Power Selfie Stick that adds a promised 180 minutes of runtime, a Foldable Selfie Stick Remote that features a joystick for gimbal camera-like use, a dedicated motorcycle mount and a charging case.

The camera also offers activity-specific features like a holographic speed overlay and automatic license plate blur for motorcyclists, as well as cycling stats overlays from Garmin and Apple Watch.

The Insta360 X6 goes on sale August 12 at the Insta360 official store, Amazon and authorized retailers for a starting price of $700 for the standard bundle.

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VSCO is selecting one photographer from every state to have their work licensed for use on public billboards across the country. The campaign, called The Fifty, is a free open call for VSCO members with submissions running through September 10, 2026.

To enter, photographers simply post an image to VSCO using the hashtag #TheFifty with a hashtag for your state, such as #Kansas. There should also be a short caption, and you’ll need to add your state to your bio in the app. VSCO suggests submitting three to five images, especially if they are part of a series. It says it’s looking for “strong, impactful images with a story that extends beyond the frame” and wants to see photographs that prompt people to slow down and look closer. 

The brand says it will curate selections from submissions and compensate the 50 chosen photographers, though exact compensation details have not been publicly specified. Each selected image will appear on a billboard in the photographer’s home state. It also says that selected images may also be showcased through editorial features, curation and licensing opportunities, giving even more exposure to photographers and helping them grow their careers. 

The campaign fits a pattern VSCO has been building for the past several years of actively spotlighting the work of creatives who share images on its app. The company has made a point of surfacing and celebrating that work through editorial features, curated in-app showcases and now physical placements. It also acquired a freelance mentorship platform in 2025 to expand career support for photographers, and The Fifty extends that same direction into public space, fitting VSCO‘s mission of helping creators grow and be seen.

For the millions of US-based photographers already using VSCO, the barrier to entry is low: you’ll need a VSCO account (the free version works), then post a photo, add the hashtags and your state to your bio, and submit before September 10. For those outside of the US, VSCO says opportunities will be coming in the near future.

Arthur Detienne

A mockup of the hero shot Detienne and his team are going for.

\On August 12, a total solar eclipse will cross mainland Spain for the first time in over 120 years, with geometry unlike almost any eclipse that preceded it. The eclipsed sun will sit just above the horizon at totality, low enough that a person can share the same frame as the corona. Cinematographer Arthur Detienne and his crew are building an entire shoot around that fact, recording an hour-long DJ set on location during the eclipse, building up to the hero shot during totality.

Because they will only have a 36-second totality window at their chosen location, every decision, including filter mounts, exposure charts and composition, has been planned out to avoid missing a single shot. Detienne sat down with me ahead of the eclipse to walk me through how they developed their plan and the gear they’ll be using the day of.

Composition begins with terrain

Arthur Detienne

After deciding on the overall vision for the shoot, one of the first steps of the planning process was choosing where it should take place. Detienne’s team chose its location northwest of Zaragoza, Spain, by balancing the eclipse’s position, the landscape and the odds of clear skies. That’s because of the specific vision for the hero shot, which needs the sun low and large at sunset, with a performer placed between it and the camera.

Detienne told me that they calculated they would need roughly 100–150 meters (328-429′) of distance between the camera and the subject, plus a specific elevation difference to align the silhouette with the eclipsed sun. Their current location allows for about 105 meters (344′) of separation and 6 meters (19.7′) of elevation.

Cloud risk also shaped the decision. The crew used The Eclipse App to compare historical cloud-cover probabilities along the path of totality, choosing an area Detienne said had a 5–10% chance of clouds rather than 60–70% in some alternatives.

Arthur Detienne

They also considered atmospheric shimmer: because the eclipse occurs near sunset, the low sun’s light will travel through a thicker layer of atmosphere, making a long-lens image more vulnerable to distortion. The selected area includes a large body of water beyond the setup, which the team hopes will provide more stable conditions. “There is no perfect choice,” Detienne said. “It’s always dealing with constraints.”

While some creatives choose a location for aesthetic reasons, that was not the case here. “It was not a very creative choice,” Detienne said. “We need very special conditions.”

Previsualizing the hero shot

The entire video will be an hour long, but the moment at totality is the star of the show and the primary focus while deciding on composition and gear. During the planning process, Detienne’s team used set.a.light 3D to model the planned eclipse composition. The software allowed the crew to enter the date, location, camera setup and predicted sun position, then preview how the performer’s silhouette could align with the eclipsed sun.

That process helped the group refine its lens choice, camera placement and performer position before traveling to the site, helping to take as many variables out of the equation as possible. Engineers reviewed the team’s calculations, but Detienne said the simulation remains a starting point rather than a guarantee. “It’s still assumptions, we will need to verify that,” he said, which is why the crew has set aside the day prior to the eclipse to verify the composition on location.

Calculating exposure

Arthur Detienne

The crew can test its framing and filter workflow in Spain, but the exposure transition at totality remains an educated calculation. Before and after totality, solar filters will protect the cameras from direct sunlight. During totality, when the sun is roughly 100,000 times dimmer, the filters must come off to reveal the corona.

Detienne’s team used Fred Espenak’s eclipse exposure references as a starting point, then ran additional calculations for the sun’s low altitude at sunset. At that angle, sunlight travels through more atmosphere than it would higher in the sky, changing the expected exposure. Engineers also reviewed the team’s numbers, but Detienne said the final settings cannot be fully tested in advance. “The reality is, we cannot test that. So the biggest risk right now will be that one,” he said.

Speed is critical. The team built custom filter mounts intended to come off almost instantly, preserving as much as possible of the 36-second totality window. They also need to reinstall the filters as direct sunlight returns: Detienne said their calculations suggested an unfiltered long-lens camera could suffer sensor damage in roughly seven seconds.

Reach and stability for the hero camera

Fred Espenak

The hero camera will pair a Nikon Z8 with a 600mm lens and teleconverters, bringing the optical focal length to roughly 850mm. Recording in 8K will also give the crew room to crop to a 4K deliverable, producing a framing Detienne estimates as equivalent to about 1700mm. That reach is central to the composition, enlarging the eclipsed sun behind the performer.

The camera will sit on a weighted Sachtler 20 S1 tripod to limit vibration at that focal length. Detienne said the team will keep the hero camera locked off rather than track the sun: “We want it to be focused on the subject,” he said. “The sun will just go behind them.”

The crew will also test whether to disable in-body and lens stabilization, which can sometimes introduce movement when a camera is already on a highly stable support. Drones, wider-angle cameras and gimbal rigs will provide additional angles for the hour-long live session, but Detienne said, “What we want people to remember is this hero shot.”

Testing the plan against reality

Arthur Detienne

The day before the eclipse, Detienne’s crew will gather at the location for a full rehearsal with the actual equipment. They will verify their calculated camera and performer positions, check whether the planned elevation needs adjustment and test the manual workflow for focus, white balance, exposure and stabilization.

Weather remains the variable no rehearsal can resolve. Detienne said the rapid temperature change around totality can produce clouds within minutes, potentially obscuring the sun just as the shot begins. Historical cloud-cover data helped the team choose its primary area, and it has identified backup locations, but none can guarantee an unobstructed view.

“There are a lot of unknowns. We cannot avoid them,” Detienne said. “But we intend to minimize them.”

A plan put in action

By the time totality begins, the crew will have dialed in the location, the camera position, focal length, filters, exposure estimates and the sequence for removing and replacing those filters. Their preparation is meant to give them the best chance at getting the shot, but it cannot guarantee the sky will cooperate or that everything else will go according to plan.

For Detienne, that uncertainty is part of the appeal. “I think we can really bring art and nature more together,” he said. “Nature is a very cool and good way to interact with art.” We’ll be eagerly waiting for the results and look forward to seeing all of the incredible photos and videos from this eclipse, including some from you, our readers.

Editor’s note: We originally ran this story in conjunction with the solar eclipse of August 21, 2017 . We’ve updated and republished it ahead of the solar eclipse of August 12, 2026 .

Essentially, it’s the ultimate photo challenge. On April 8th, photographers across the continental United States – and especially photographers within the band of totality stretching from Texas to Maine – will have no more than a few minutes to get the shot of a lifetime when the moon passes in front of the sun, and a large swath of North America will be treated to a total eclipse.

And if you ask anybody who knows anything about astronomy, it is a huge deal. Dr. Tyler Nordgren is such a man. He’s a professor of physics and astronomy, an award-winning photographer and a self-described Night Sky Ambassador. Here’s what he had to say about the solar eclipse of August 21, 2017:

“Half the people that are alive right now weren’t even alive the last time something like this was visible from the continental US. Secondly, there are 12 million people just living in the path of totality that are going to get the chance to see it, so it will be the most-viewed total solar eclipse probably in history. The most seen, most photographed, most shared, most tweeted – potentially the most people in total are going to be able to experience this in one form or another.”

But unless you’re a seasoned landscape photographer or astrophotographer, Dr. Nordgren thinks you might be better off not photographing it at all and just enjoying the view. He quotes Warren De la Rue, a pioneer of astrophotography and the first person to photograph a total eclipse. “He wrote in his journal afterward that if he ever got the chance to see another one, he hoped to be able to see it without any equipment at all.”

In short, “See your first eclipse, photograph your second.” But if you’re unconvinced, Dr. Nordgren does have some advice.

How to prepare to photograph the eclipse

Preparation is key. Time is of the essence. Of course, you’ll want a tripod and a cable release to lock everything down and minimize shake.

“If you really must photograph this, you’re going to want to practice a whole bunch of techniques in the weeks leading up so it’s as second nature as absolutely possible during those precious seconds.”

Protecting your eyesight and your gear is equally important. It’s only safe to point your eyes or your camera sensor directly at the sun during totality. Just seconds before or after, and you’re risking serious damage. He suggests a pair of solar eclipse glasses and a filter for your lens. Per NASA, your glasses should meet the ISO 12312-2 international standard.

Be sure to use both during partial phases of the eclipse – you risk damaging your eyesight, not to mention your camera, with just a pair of glasses and an unfiltered lens. Crucially, don’t forget to take off the filter during totality. You’ll be extremely disappointed with the results if you don’t.

For more details, MPB posted a useful article detailing some specific settings to dial in.

What lens to use to photograph the eclipse

What kind of lens should you use? Well, not surprisingly, it all depends on what you’re going for. If you want the sun as your main subject, you’ll obviously want a longer lens. “To really capture big detail in the corona and the object itself, you’ll want a lens with a focal length of around 500mm; between 400 and 600mm at least.”

But don’t forget that a total eclipse also presents a unique landscape photo opportunity. If you’d rather capture the eerie effect on the scene, a wider lens will produce excellent results too. It’s all a matter of personal preference.

No matter what kind of shot you’re going for, you can size things up ahead of time by photographing a full moon.

“Something to keep in mind is that during totality, the sun turns black and is surrounded by this ghostly corona, so the spectacle of the object itself is this black disk with this white glow around it. That black disk is the size of the full moon, so take whatever your camera equipment is, take whatever your lens is and go out and photograph the next full moon. See if whatever size dot that appears. If that’s interesting to you, then great – that’s the lens to use.”

Should you go to the path of the totality?

In a word: yes.

If you’re set on photographing the eclipse and have the safety and gear requirements nailed down, all that’s left to do is get yourself into the path of totality for the big moment. Easy enough, right? Well, unless you’re lucky enough to live there, or you started planning your eclipse vacation years ago, chances are only getting slimmer that you’ll be able to find accommodations. Your best bet is to find what you can within a reasonable driving distance and set out as early as possible.

Ideally, you also want to aim for somewhere that’s less likely to have cloud cover. Dr. Nordgren knows all too well what a cloudy eclipse view looks like.

“If you’re going to do the close-up photograph, you could be almost anywhere, provided you’ve got clear skies. But I’ve also seen some really spectacular photos of totality through wispy clouds that give this dramatic view as well… just as long as you’re within that path of totality and the cloud cover is not so total that you’re utterly blacked out. And I’ve had that happen.”

If you’re hoping to get a wider shot, then great news: this eclipse will cross much of the continental US. Provided you can get there, you can pretty much take your pick of landscapes. “What do you find compelling?”

Whether or not you can get to the path of totality, and whether or not you choose to photograph the event, you’ll still be treated to an amazing array of photos and videos from photographers across the US. And unless you’re dead set on photographing it, consider leaving the camera at home.

“If you haven’t seen a total solar eclipse, I encourage you, don’t waste your time photographing it. Chances are, somebody else will get a better photo. But if you are that kind of expert photographer, practice so that you can set your camera up and let it do its thing with as little input as possible.” In the very best-case scenario, you’ll get a couple of minutes.

“That is not a lot of time to see what I think is the most awe-inspiring, unnatural, natural experience in nature.”

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Last month, we saw the release of two new point-and-shoot film cameras, a Lomography half-frame camera and the Kodak EC35, both offering minimal features at wallet-friendly prices. Despite their simplicity, Kosmo Foto’s Stephen Dowling argues in a recent opinion piece that they’re a positive sign for the future of film photography.

Lomography’s Half-frame Simple Use Reloadable Film Camera (a mouthful of a name), came first. As it says on the tin, it produces half-frame images, doubling the photos you get from a single roll in a vertical format that plays well with social media. While it looks and functions like a disposable camera, it’s fully reusable. It comes preloaded with a roll, but once that’s exposed, you can rewind, remove it, and load any 35mm film you like. And even with that roll of film included, it only costs $30 with black and white and $35 with color.

Reto

The second camera, the EC35, comes from Kodak licensee Reto. Visually, it’s a bit of a step up, bringing back the sliding cover found on highly sought-after (and expensive) models like the Contax T3 and Olympus Mju-II. Functionally, it’s much the same as Lomography’s: fixed focus, fixed exposure, a plastic lens and a built-in flash. It’s available for $35, though it doesn’t come with a roll of film.

These aren’t the only affordable, basic compact film cameras we’ve seen in recent years, many of which look quite similar, even. That may leave some wondering why Lomography and Reto have thrown more hats into the ring. Dowling walks through what may have led each brand to these cameras, including their desire to reach young photographers drawn to retro aesthetics.

Lomography

Dowling also notes that while these cameras are clearly geared toward beginners and casual users, and don’t offer anything truly new, they’re still a good sign for film photography as a whole. After all, two well-established brands are confident enough in film demand to launch new cameras. I recently wrote about a similar trend on the film side, where slightly tweaked film stocks have been hitting the market with increasing frequency, which is another encouraging sign that manufacturers still see room for growth in film.

Dowling’s piece delves further into the nuances of these cameras and what may have led to their creation. If you’re interested in the state of film photography right now, especially how brands are thinking about new, younger shooters, it’s well worth a read over at Kosmo Foto.

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Adobe has rolled out updates across Lightroom Classic (15.5), Lightroom Desktop (9.5) and Lightroom Mobile (11.5), bringing long‑requested tools like Generative Expand and improved masking controls. The August releases aim to let photographers do more without leaving the Lightroom ecosystem.

Generative Expand and Render to DNG

On Lightroom Desktop and Mobile, the headline feature is Generative Expand, which Adobe first rolled out in Photoshop in mid-2023. The tool uses generative AI to extend a photo beyond its original borders, filling transparent areas created by perspective adjustments or making room for new aspect ratios without leaving blank edges. Generative Expand is still not available in Lightroom Classic, however.

Lightroom Classic 15.5 and Desktop 9.5 also introduce a Render to DNG command in the right‑click menu, which creates a new DNG file with your current edits baked in. It’s important to note that under the hood, it’s closer to a compressed TIFF, so you lose the ability to pull extra highlight or shadow detail from the original sensor data. The feature is mainly aimed at generative workflows and for flattening complex edit stacks. For example, you can refine a crop, render that version to DNG, then use Generative Expand to grow the frame around your new composition, all without sending the image out to Photoshop.

Smarter masking and catalog resilience

Both Lightroom Classic and Desktop also gain long-requested Feather and Edge sliders for AI masks. These sliders give photographers finer control over transition softness and edge precision when using Subject, Background or Object masks. Classic also adds in‑app lrcat‑data repair, allowing the software to detect and fix corruption in the catalog’s AI data store on startup. It’s an unglamorous but important safeguard when catalogs live on synced drives or tethered workflows run hard day after day.

Mobile gets serious AI and video tools

As mentioned, Lightroom Mobile’s August release brings Generative Expand to phones and tablets, but that’s not the only update. It also adds AI Denoise to iOS devices for cleaner high‑ISO files on Apple mobile devices. Plus, Adobe’s Animate feature, which turns a photo into a short video clip, now runs on Google’s Veo 3.1 Lite model, promising faster, more efficient photo‑to‑video clips.

On both iOS and Android devices, Adobe improved handling of masks with edge refinement created on the Desktop, so edits travel more reliably between devices. Mobile also gains natural‑language search, promising to make searching for images faster. On Android devices, justified grid and collapsible segments come to Gallery view, and both platforms pick up additional camera and lens profiles. Overall, these changes nudge the phone and tablet apps closer to full Lightroom clients rather than simple companions.

Quality‑of‑life upgrades for Classic

For Classic users, the August update also allows you to adjust the photo opacity when viewing cropped-out areas, for more precise cropping. Plus, Adobe has expanded GoPro, Laowa and Sigma lens support, improved Canon tether reliability via updated PTP support and added numerous other UI and performance fixes across both Classic and Desktop. Most of these are incremental changes, but the kind that can add up when you’re culling thousands of files or relying on Lightroom as the backbone of a studio catalog.

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DJI has announced another offering in its Mic Mini lineup, the Mic Mini 2S. The new addition is a notable upgrade over the Mini Mini 2, bridging the gap to the higher-end Mic 3 with 32-bit internal recording, onboard storage and compatibility with four transmitter microphones.

For many, the standout upgrade in the Mic Mini 2S is its internal recording capabilities. The Mic Mini lineup has thus far lacked any onboard storage, meaning you don’t have a backup if something goes wrong with the device they’re broadcasting to. The Mic Mini 2S, though, offers 14.5GB of built‑in storage per transmitter, which DJI says will provide up to 28 hours of audio.

While internal recording is one safety net, the Mic Mini 2S also offers improved audio flexibility. Instead of being limited to the 48 kHz, 24‑bit wireless feed of the Mic Mini 2, the 2S can capture up to 32‑bit float, the same as the more expensive Mic 3. That mode, which uses a different way of storing audio data, makes it far easier to rescue quiet speech or avoid clipping with sudden loud noises. It also offers DJI’s two-level AI-based noise cancellation to filter out ambient noise.

The Mic Mini 2S can work with up to four transmitters per receiver with output to four independent audio channels, double what the Mic Mini 2 could manage. DJI says it also supports cross-generation compatibility, so users can pair with the Mic Mini and Mini 2 transmitters, or with the Mic Series Mobile Receiver. It’s also compatible with a range of DJI products without the need for an external receiver, including the Osmo Pocket 4, Osmo Pocket 4P, Osmo Action 6 and Osmo 360.

DJI promises up to 11 hours per charge on the transmitters, and up to 40 hours of battery life with the included charging case, 8 hours less than the total runtime of the Mic Mini 2. It keeps the typical tiny design of the Mic Mini lineup, with each transmitter weighing roughly 12 g (0.4 oz). As with other recent DJI mics, it doesn’t work as a wired lavaliere. However, it does accept the colorful magnetic front covers DJI released with the Mic Mini 2 (though those are a separate purchase).

The Mic Mini 2S is available today in most regions for £169/€189 as a bundle with two transmitters, a receiver and charging case. Unsurprisingly, it is not available in the US.

Laowa has announced the Aksen, a new series of full-frame “ultra macro” lenses that together cover a 1–10x magnification range. The lineup consists of two offerings: the Aksen 45mm F2.8 1-5x Ultra Macro APO and the Aksen 17.5mm F1.7 5-10x Ultra Macro APO, each offered in both photo and cine versions.

One of the key features of both lenses is the parfocal magnification zoom design. The lenses behave like primes in terms of focal length (the 45mm and 17.5mm focal lengths don’t change), but they incorporate an internal mechanism that changes the magnification. This parfocal magnification system allows photographers to move through the 1-5x or 5-10x range without refocusing or changing the working distance. Additionally, because the zoom is internal, the barrel doesn’t extend and won’t interfere with flash diffusion or subjects.

Another distinguishing feature of the Aksen 5-10x is the option for a version with a coaxial lighting block built into the lens. It delivers high-contrast shadowless illumination, a technique borrowed from machine vision that Laowa says it is now making more accessible. It’s also similar to some of Laowa’s probe lenses, which feature built-in lights. The 5-10x lens is also available without coaxial lighting for $100 less.

Both lenses use an apochromatic (APO) design to reduce chromatic aberrations, which can be exaggerated at such high levels of magnification. Laowa says the Aksen series eliminates fringing for greater clarity. The 45mm 1-5x lens features 13 elements in 9 groups, while the 17.5mm 5-10x lens comprises 17 elements in 12 groups. Both feature an 11-blade aperture diaphragm. The 45mm 1-5x accepts 65mm filters, while the 17.5mm 5-10x uses 42mm filters.

The photo versions of the lenses come in Sony E, Nikon Z, Canon RF and EF, L mount, Fujifilm X and MFT mounts and cost $749, or you can buy both in a bundle to save $100. Laowa is also making video-focused versions with focus and zoom rings geared to work with cine equipment, though those versions are substantially more expensive.

There’s no shortage of content out there about Kodak’s rise and fall, but this deep dive from Design Docs takes a slower, more granular approach to the story behind the company. The feature-length documentary dives into Kodak’s rise, dominance and collapse, and how a lab engineer’s toaster-sized prototype set the company’s eventual downfall in motion.

The video walks through George Eastman’s early years and the business decisions that turned Kodak into a near-monopoly, from roll film and the Brownie to the marketing machine that embedded “Kodak moments” into everyday language. It also spends plenty of time on the culture around Rochester, including an interesting look at how Eastman took care of his employees and supported the community – in Rochester, New York and beyond – in ways that were well ahead of their time.

Of course, the story wouldn’t be complete without touching on what happened to Kodak with the rise of the digital age, and the documentary also covers that. It digs into the internal politics around Kodak’s invention of the digital camera, the fear of cannibalizing film and the decisions that eventually pushed the company toward bankruptcy. At just under an hour, it’s on the longer and slower side for YouTube, but if you’re willing to settle in, you’ll get a level of detail that most Kodak documentaries skip.

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In June, Flic Film, a Canadian manufacturer and distributor of analog photography goods, posted on social media that it had released “an all-new film stock.” While that’s certainly exciting on the surface, the announcement sparked a flurry of questions and speculation, with a bit of contention.

Flic Film isn’t alone in this situation either. There has been an increase in supposedly new film stocks in the last few years, but inevitably, the comments are full of discussion about what the film really is. There also seems to be frustration floating around about how all film stocks these days are the same, and that brands are essentially misleading us into thinking we have options. But all of that oversimplifies what’s really going on.

What’s going on with film these days?

Abby Ferguson

If you aren’t closely involved in the photographic film world, some context will help you understand why that post (and similar ones by other brands) ruffled some feathers. At the time of writing, there are only three to four facilities producing color film at a commercial scale. A handful of additional producers are making black and white films.

Despite the limited producers, there seems to be no shortage of film brands. Depending on your location, you can buy film branded by the likes of Lomography, Flic Film, Reto, CineStill, Candido, Japan Camera Hunter, Rollei, Leica and so many more. Even my local film lab has its “own” stock. This is where the confusion stems from. Each of these brands isn’t making their own film from scratch, given the resources and equipment required, so what’s going on?

There are a few things at play here. Some companies are simply repackaging (sometimes referred to as respooling) film. They buy it in bulk from a manufacturer, load it into canisters and boxes with their own label, make no changes to the film itself and sell it as their own.

At times, brands are upfront about this. For example, Flic Film sells Elektra 100, which its website has clearly labeled as re-spooled Kodak Aerocolor IV color negative film. Flic Film named the film something else, but it is upfront about what the film actually is. That’s not always the case, though, and there are certainly instances of repackaged film that don’t have the actual stock disclosed.

It goes beyond repackaging

Abby Ferguson

Another fairly common occurrence is a brand having an existing film stock modified for its use. CineStill is a good example of this, as it takes Kodak’s motion picture stocks and removes the remjet layer for its 800T and 50D films. Other brands also take motion picture stock and modify it in similar ways, so that it’s more easily processed by the general consumer and the labs they take film to.

Modification isn’t only happening on motion picture film, either. Still picture film is also modified in multiple ways in order to create a different look from the base stock. Manufacturers can do things like pre-flashing, which exposes film to a small amount of light to reduce contrast and compress the tonal range, or they can change the backing to alter how light interacts with the emulsion. They can also treat the film in various ways to push the effective ISO higher, add sensitizing dyes to shift spectral sensitivity or add additional coatings.

All that to say that there are quite a few options for altering a film stock that will result in a fairly substantial change in look. Some of these changes happen at the source by the original manufacturer, others are made by the brand in its own facilities. The changes can completely alter the colors you get from a film, its sensitivity to light, its contrast and its grain character, giving it a distinctive look.

Why don’t brands just say what it is?

With that context in mind, let’s look back at what happened with Flic Film’s latest release. When Flic Film posted about its new product, it said explicitly that it is “an all-new film stock.” Given that it seemed highly unlikely that Flic Film managed to establish its own film production facility, or even that they developed something new from the ground up that’s produced at an existing facility, people were upset about the claim that it’s “all-new.”

Flic Film subsequently released a video addressing the questions and complaints. In the video, a representative for Flic Film says, “The only answer I can honestly give is I don’t know.” He goes on to explain that they of course know the manufacturer, but when they receive the film, they get it as a number, not with the original name noted, so they truly don’t know what the stock was originally.

He also explains that when they put out a new film, they buy a master roll from a manufacturer, but that things don’t stop there. “The manufacturers don’t just grab something off the shelf and sell it to us. They actually do little tweaks to that film to make it individual to us,” he says. “They’re not going to sell us their best-selling film straight up and have us just replicate it, that makes no sense and it’s no good for the customers.”

But even when modifications are subtle, or a film is simply respooled, not sharing the name of the original film isn’t inherently nefarious. As Flic Film’s video explained, it’s very possible the brand doesn’t even know what the original stock is.

Abby Ferguson

Non-disclosure agreements (NDA) are another common practice in this industry. When working with a manufacturer, a film company may have to sign an NDA that prevents them from sharing the manufacturer’s name, the original stock name or both. In the case of CineStill, while it’s a poorly kept secret that it uses certain Kodak motion picture film, it’s never listed outright in CineStill’s marketing. In fact, its FAQ page says, “out of respect for our unique relationships with our suppliers, we are careful not to openly claim and benefit from the goodwill and reputation of the brands and trademarks of the original products.”

CineStill is considered one of the more transparent brands, but just because other companies aren’t sharing as much doesn’t necessarily mean that they are intentionally being deceitful. They could have more strict agreements in place with producers, or other factors could be at play. It certainly would be nice to have greater transparency, and I firmly believe brands should disclose information when they are able to. But it isn’t always a sign of a company trying to scam us out of our money if they aren’t upfront.

Modified film is still legitimate

Abby Ferguson

Transparency is one thing, but the other frustration I see coming out of recent film launches is rhetoric that all film stocks are the same these days and choice is an illusion sold to us by all of these companies. In the case of simply respooled film, yes, that is absolutely true. But, producers and brands can create quite distinct looks by modifying stocks. If a film looks different than what it came from, it seems reasonable to call it a new film.

Something similar happens in the digital camera world, too. Camera manufacturers source sensors, EVFs, displays and more from a handful of suppliers, yet it’s silly to argue that all cameras are the same as a result. Each camera manufacturer has to make additional decisions in terms of processing, colors, ergonomics and UI. What matters is what a company does with those common components.

We are quite far from the 1990s heyday when you could walk into a store and see a colorful wall of different film stocks. But a recent resurgence has led to more film brands working with producers in new ways, giving photographers more options than they had just five years ago. More options mean more people finding a film they love, and more people shooting film is only a good thing for the medium, which is always worth celebrating in my book.

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The U.S. Federal Communications Commission (FCC) is proposing a retroactive ban on suspected DJI‑linked drones and cameras, affecting products sold under brands like Xtra and Skyrover. The move escalates last week’s announcement of proposed $25,000 fines against eight companies that allegedly ignored FCC inquiries about DJI‑related gear marketed in the U.S., penalties that were technically for non‑response rather than the hardware itself.

In the past, the FCC’s decisions generally couldn’t touch products that were already approved, but a recent rule adjustment changed that. As The Verge reported, in late 2025, the Commission amended its equipment‑authorization rules so it can now restrict the import and sale of previously approved devices from companies on its national‑security “Covered List,” without formally revoking those original approvals or disabling gear that’s already in users’ hands.

DJI itself was added to the Covered List in late 2025 after a national‑security review under the Secure and Trusted Communications Networks Act, a designation that already blocks new DJI radio‑equipped products from receiving FCC approval in the U.S.

Skyrover

This could be the first time the FCC uses its new power, with potential bans on products from Cogito, Fikaxo, Lyno Dynamics, Skyhigh Tech, Spatial Hover, SZ Knowact, WaveGo, Xtra and XAG. The Commission says those products “pose an unacceptable risk” to U.S. national security because they are suspected of containing DJI‑designed radio components under different brand names.

Those who already own products from the at-risk companies won’t be impacted by the FCC’s decision and can continue using them. However, affected drones and cameras are expected to disappear from major online retailers and from the brands’ own sites if the order is finalized, and unsold inventory in the U.S. could need to be written off.

The FCC is accepting public comments for 30 days, so the ban won’t take effect immediately. The Commission says it will consider “specific evidence” that might show the products are compliant, though, as The Verge points out, the organization doesn’t have a great track record of listening to public sentiment. If you would still like to voice your opinion, you can do so via the FCC’s Electronic Comment Filing System on the FCC website.

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