The recent Sigma 35mm F1.4 DG II Art was released during a particularly gray Seattle February, but Richard had a UK trip lined up, and apparently doesn't know the difference between work and vacation.

Read about our experience with the Sigma 35mm F1.4 DG II Art

A friend was kind enough to shoot a short video as he fleshed out the gallery with some portraits from London, so join us for a quick stroll around London's Soho, to see one of the ways we collect sample images.

The Sigma 35mm F1.4 DG II Art made a pleasantly compact travel companion. Photo: Richard Butler

You can see our full gallery below and, as always, download the original Raws, to form your own conclusions.

Sigma 35mm F1.4 DG II Art sample gallery

Please do not reproduce any of these images on a website or any newsletter/magazine without prior permission (see our copyright page). We make the originals available for private users to download to their own machines for personal examination or printing; we do so in good faith, so please don't abuse it.

Thank you to Panasonic for the loan of a Lumix DC-S1RII to capture this gallery. All images were processed using our standard lens workflow in Capture One, with the manufacturer's distortion correction applied but no correction of vignetting. There is extremely minor pincushion distortion before the correction is applied: we do not consider it to be an essential part of the lens design, if you prefer not to use it or your preferred software does not support lens corrections.

Image: Panasonic

Panasonic has announced the Lumix DC-ZS300, which will be known as the TZ300 outside North America. It's a pocketable compact with a 15x, 24-360mm equiv zoom lens in front of a Type 1 (13.2 x 8.8mm) BSI CMOS sensor. But, unlike its predecessor, there's no viewfinder if your travel takes you to sunnier climes.

For those who have memorized Panasonic's compact lineup, the specs set out in the company's press release will be very reminiscent of its ZS200 / TZ200, announced in February 2018. Other than the absent viewfinder, the other significant change is the adoption of the newer USB-C socket. The actual interface is likely to be the same as before as, like the previous model, the ZS300 can be charged, but not powered, over USB.

The ZS300 has a zoom covering an impressive 24-360mm equivalent range. Its maximum aperture drops from F3.3 at the wide end to F6.4 by its full reach. The Type 1 sensor means there's a 2.72x crop factor at play.

The ZS300's Macro mode can focus down as close as 3cm (1.2") at its widest focal length, but this increases to 100cm (39.4") at the long end of the lens. Based on what we've been shown and told, it's likely to retain the fixed 1840K dot (960 x 640 px) fixed rear screen from the mid-life ZS200D update, along with a small pop-up flash.

We wonder whether Panasonic has found it difficult to source the field-sequential viewfinder panels used in older models, but still think a travel zoom will be limited by the absence of any sort of viewfinder. Image: Panasonic

Focusing on the positives, though: the announcement of the ZS300 as a new model suggests you might actually be able to buy one. The deletion of the viewfinder means that, unlike the more EU-compliance updated G97 model, its price has only gone up by a relatively modest $100 in the eight years since the Micro-B USB version was launched.

We're still awaiting full specs and availability information, but we're told the ZS300 will be available in silver or black variants for $899, ex tax. It will be £869.00 in the UK.

Panasonic Lumix DC-ZS300 specifications

Left: Mitsuhiro Suzaki, Deputy General Manager of the Lens Technology and System business unit. Right: Yasufumi Machitani, General Manager of Sony's Camera Business Department Photo: Dale Baskin

"In terms of imaging quality, needless to say, the image sensor is one of the most important factors," says Yasufumi Machitani, General Manager of Sony's Camera Business Department, addressing where he thinks the next noticeable improvements to stills will come from.

"Sony Group has the Sony Semiconductor Solutions Group, which develops and produces image sensors," he says. "So the image sensor development group and the camera and lens group closely communicate. That means we can discuss future products: What kind of image sensor there should be, or what kind of signal processing we can do on the camera side. We can align the image sensor technology and the camera development together, which we think is a great advantage for us."

Advancements in image quality were just one of the topics we discussed with Sony executives during our interview with them at CP+ 2026, but it, and the company's desire for innovation, is something that came up a lot during our discussion.

"There is still solid demand"

Sony says vlogging cameras like the ZV-E10 II have been received well by the younger generations. Photo: Richard Butler

Discussing the state of the camera market, Machitani says he thinks the market will continue to grow. "If you look at the CIPA numbers, there was growth this year. I think there's still solid demand from customers, in terms of our core business of camera bodies and lenses." According to him, the growth comes from several places, citing conventional uses and also newer use cases, such as live streaming and 3D photogrammetry. "We think that creators are diverse and their demands are varied. But in general, [stills/video] hybrid usage is popular," he says.

While there have been concerns that the growth may be temporary, spurred by people switching from DSLR systems to mirrorless, Sony also talked a lot about the next generation of photographers: younger people who may be buying their first camera.

"In general, hybrid usage is popular"

"We see generational differences in how people shoot," he says. "Especially younger customers stepping up from smartphones, they often shoot both photos and video. They are a different type of customer from traditional enthusiasts. They start recording their life with smartphones, but they want more creative control, which is hard to get. So they switch to compact cameras or to the Alpha system for photography. And then they try to shoot video too."

Another interesting generational divide Sony sees has to do with colors and editing. Atsushi Ueda, General Manager of the Imaging Marketing Division's Marketing Communication Department, says more experienced photographers will value specs like a claimed 16 stops of dynamic range. "Advanced photographers tend to shoot Raw, while many younger photographers enjoy the real-time creativity using Creative Look for different color and tones. So, with our Alpha lineup, we can cover different types of customers," he says, referring to the customizable color modes that apply to your JPEGs and HEIFs.

The compact question

The last entry in Sony's RX100 series, the VII, came out in 2019. Photo: Dan Bracaglia

Machitani says that Sony has seen the compact camera market growing, and specifically cites the ZV series of vlogging cameras (which are a mix of interchangeable and fixed lens designs) as being particularly well-received by younger generations. "I think there are two aspects," he says. "Everyone is now getting used to taking photos with their smartphone. They start to become eager for better devices or tools to capture great image quality or express their feelings. So that's why a dedicated camera is necessary. And the second point is, at the same time, interchangeable mirrorless cameras are also getting bigger. Photo enthusiasts, or even professionals, need a more compact one to carry around every day, or for holidays and family time."

"Users of our competitors' mirrorless cameras also love this RX1 series"

In the case of Sony's latest compact, the RX1R III, he says the audience for it isn't just people who already own another Sony camera. "The people who buy an RX1R Mark III also tend to have a mirrorless camera. Not only a Sony camera, but users of our competitors' mirrorless cameras also love this RX1 series."

An RX1R III, cut in half at Sony's CP+ booth. Photo: Dale Baskin

While the RX1R III and the ZV-series cameras fill their own niches, Machitani says Sony hears customers who are asking for a new entry in the more all-rounder' RX100 series. "We understand the necessity and requests for the RX100 series," he says. When asked if Sony views its vlogging compacts as a good solution for photographers looking for a fixed lens camera, he adds: "I think ZV-series and RX series are different concepts, so they meet different needs." In other words, it seems the vlogging cameras aren't intended to be a replacement.

"This is a basic model, but we try to raise the standard"

Machitani cites the a7 V's "4-axis multi-angle monitor" as a feature requested by creators and hybrid shooters that also benefits purely stills photographers. Photo: Mitchell Clark

Despite the references to hybrid shooters and younger generations interested in video and color profiles, Sony made it clear that the innovations that benefit those users aren't wasted on people purely interested in photography.

"If you look at the a7 Mark V, which we recently just launched, this camera is also very good for traditional photographers," Machitani says. "We think creators and their demands are very diverse, and sometimes there are conflicts. But we try to understand their needs, and try to meet them in our future products or services, and deliver several solutions to meet their diverse demands."

When we asked if there were any specific features from the a7 V that were good for hybrid users and photographers, he gave us a few examples. "We renewed the image sensor and BIONZ XR2 processing unit. Although we say this is a 'basic model,' we try to raise the standard for the camera industry so that everyone can easily capture the decisive moment or the important scenes in their lives. So the BIONZ XR2 processor is now combined with AI processing unit functions from the latest Alpha-series cameras. So this is a basic camera, but the basic is great." He also cites blackout-free shooting and the combination tilting/swivel screen as features, and says the latter was requested by lots of creators.

Finding the balance

The idea of balancing the needs of different audiences came up again in our discussion of lenses with Mitsuhiro Suzaki, Deputy General Manager of the Lens Technology and System business unit. "We continue to expand the E-mount lens lineup in order to meet our diverse creators' needs," he says, citing the Sony FE 50-150mm F2 GM as an example of a new offering that's popular with both photographers and videographers.

"If we tried to make a 50-200mm F2, the size and weight would increase significantly"

As for how they decide what kind of lenses to make, Suzaki says they start by thinking about how they can create something that gives people new options. For the 50-150mm, they started with the concept of a fast zoom lens that was still compact, and experimented with a few different focal lengths, trying to find the right balance of weight, optical performance and balance. "Some people said 'we wish Sony made the 50-150 compatible with teleconvertors' or that they'd prefer a 50-200 F2. But if we tried to make a 50-200mm F2, the size and weight would increase significantly, and it would become a much more specialized lens," he says. "We believe this specification is the most reasonable and versatile choice for many creators."

When it comes to actually bringing a lens like that to market, Suzaki says it requires a lot of different disciplines. "We combine optical design, lens element technology, actuator technology, and mechanical engineering. Together, these technologies enable lenses with this level of performance." He also says it's not just a matter of selecting the right material to create lens elements, but also turning it into a precision surface that can be mass-produced. "This kind of development requires a long period of time and a great deal of trial and error."

On affordability, value and innovation

The a7 V has more all-around capability than its predecessor, but is also launching at $400 more than the a7 IV (which itself was $500 more than the a7 III). Photo: Mitchell Clark

As prices for enthusiast-tier cameras creep higher, especially in the US, we thought it would be interesting to ask how affordability factors into their product planning. Machitani mostly demurs, saying that the company will "determine product specifications by comprehensively considering overall product value and balance," but Ueda points out the company's strategy of keeping older generations of its products on sale at different prices, such as in the case of the a7 V ($2899), IV ($2199), and III ($1699).

"We need to do something unique, something different for our customers."

Ueda adds that people look to Sony for something else: "Basically, from the customer's point of view, their request to Sony is innovation. So we need to do something unique, something different for our customers. That's our purpose." It's an interesting response, as "innovative" and "affordable" are labels rarely shared by the same products.

This article is based on an interview by Dale Baskin and Mitchell Clark at CP+ 2026. It has been edited for clarity and flow.