While video is becoming increasingly popular, and cameras' video features continue to become more sophisticated, there are still plenty of photographers who simply aren't interested in it.

And, in a time where cameras are already so good that the improvements on the photo side tend to be incremental, rather than groundbreaking, it can look like manufacturers are only interested in expanding their video capabilities.

This has, perhaps understandably, led to frustration among sections of the photography community. But it can also lead to the belief that a photo-only camera would be cheaper, which is not generally the case.

Generally, manufacturers only develop separate models if they believe there is a distinct audience to target, which is why, for instance, Nikon's ZR cinema/vlogging crossover camera is intentionally missing some features that would make it more appealing to someone that might otherwise buy a Z6III. Wheras, conversely, a stills-only version of the Z6III would compete for the same audience, leaving people to choose between a full-featured hybrid and a camera with the same components but artificially restricted.

Click here to read a fuller explanation of why taking video out of your camera wouldn't make it less expensive.

This weekend, the National Association of Broadcasters show (NAB) is in full swing. While announcements stemming from it typically focus on professional video, there were a surprising number of announcements this year that may appeal to photographers and camera enthusiasts, including Canon's use of an emerging sensor technology, GoPro releasing a camera with a Micro Four Thirds mount and BlackMagic adding photo editing to Davinci Resolve.

Richard, Dale and Mitchell sat down to discuss these announcements and what impact they may have on the future of photography.