I’m going to argue that Sigma’s 50-120mm F2.8 is one of the most interesting lenses this year. And not just because I’ve been asking for something like it, for years.

Different formats have different strengths and weaknesses, generally offering a different balance of size, price and image quality. But they can only live up to their full potential if they have lenses that let them deliver the size or price benefits they should be capable of.

For various reasons that have very little to do with the merits, or otherwise, of APS-C, most of the biggest camera makers have heavily focused their lens development on full-frame. This has left us in the odd situation where Canon, Nikon and Sony all make some quite nice APS-C bodies, but with lenses for them being distinctly few and far between.

But, as was the case in the DSLR era, third-party makers such as Sigma and Tamron have helped fill the gap. And, refreshingly, for the most part, the big camera makers have let them.

Finally, with the arrival of Sigma’s new 75-180mm equiv zoom, APS-C users across multiple systems can put together some pretty flexible kits that take full advantage of the size, price, image quality balance that the format should be able to provide.

Richard Butler

Incrementally, the choice of compact primes for APS-C has expanded, with autofocus options from the likes of Sigma, Tokina and Viltrox spanning a wide range of focal lengths. In terms of zooms there are a choice of wide-angles, and both Tamron and Sigma offer some interesting fast standard zooms

Even the camera makers themselves seem to recognize this need, with Nikon, Sony and Fujifilm all offering 16-50-ish F2.8 options. And, collectively, these options will cover a wide range of photography situations.

The addition of a modern approximation of a 70-200mm equiv for APS-C rounds out this lineup. It means you can keep your kit small and relatively affordable across an even wider range of photography. And it’s hard to convey just how small the Sigma 50-120mm is, until you see it in person.

Obviously, a 50-120mm F2.8 is not fully equivalent to an F2.8 75-180mm lens on full-frame (120/2.8 ≠ 180/2.8), but it lets you do the things that make a 70-200mm lens on full-frame so popular, while maintaining the size and price benefits you get in return for the image quality trade-off.

I loved the original APO Sigma 50-150mm F2.8 EX II HSM in the DSLR era because it was two-thirds the size of a 70-200 and two-thirds the price. It was a much easier to handle and less potentially intimidating lens than a 70-200, helping give me the confidence to shoot some of my first public portraits. And it was much easier to carry than the second-hand 70-200mm F2.8 I’d previously bought and that sat at home unless I was absolutely sure I’d need it.

Richard Butler

The new Sigma not only repeats that trick but improves on it. It’s so much smaller and lighter than an actual 70-200mm lens (even compared with Canon’s RF 70-200mm F4 with which it’s approximately equivalent) that it means I can keep it with me, even if I’m not anticipating needing it.

So, APS-C users, you have a choice: you can believe the bottom-line-benefitting talk of ‘upgrade paths,’ and saddle yourself with a heavy, expensive 105-300mm equiv lens (which can have their uses, but that aren’t necessarily the same as those of a 70-200mm), or you opt for the Sigma, and gain approximately 70-200 utility in a lens you can fit in a coat pocket. As an APS-C shooter, I know which makes sense to me.

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Yashica has announced a new compact camera called the Crew, which it says is “inspired by the collective energy of friend groups, production crew, and travel companions” and designed “to turn distance into connection.”

Unlike the undeniably retro Y16 the company announced last month, the Crew features a more classic compact form factor, looking much like many of the other cameras being sold under the Yashica brand name. However, while cameras like the City 100 feature a fully articulating screen, the Crew features a 3.0″ LCD (in a slightly unusual 16:9 aspect ratio) that flips up, making it ever so slightly quicker to grab a selfie of you and your friends.

That’s the idea, anyways. In practice, that may be a bit of a struggle, thanks to the camera’s retracting lens, which the company boasts features a “6x optical zoom.” According to the images on the company’s website, it has a focal range of 4.3-24.8mm, which works out to around 32-183mm equiv., given the camera’s sensor. While 32mm equiv. is still relatively wide, you may struggle to capture more than a person or two at that setting with sensible framing unless you have particularly long arms.

Yashica

That sensor seems to be the one found in many of Yashica’s other cameras: a 13MP model in the minuscule Type 1/3.06 (16.45mm²) format. For reference, that’s almost three times smaller than the Type 1/1.56 (48mm²) that the iPhone 17 uses for its main camera, and is still substantially smaller than what you’d find in the 2000’s-era compacts it’s aping. That, combined with the lens’ very slow apertures (F3.1-6.4, or F22.8-47.2 equiv.) mean the camera will struggle in all but the best light, though it does have a flash to help out a bit; it’s unclear whether it’s a xenon tube or an LED.

Some people may be able to overlook that because they’re going for a lo-fi aesthetic, or because this camera takes its compact moniker seriously. Yashica says it’s 26mm (1″) thick when powered off, and weighs just 126g (4.4oz), which means it may genuinely fit in a relatively small purse or bag, or even a pants pocket.

It can shoot 2.7K (2688×1512, a bit higher-res than FullHD) video at up to 60p, and can even upscale that to 4K, though we wouldn’t expect stellar results. Likewise, it has the option of producing up to 36MP images though, again, the sensor is only 13MP.

The Crew has a removable battery and USB-C charging. The company says it’s designed to be an “approachable introduction to photography for the next generation of image-makers” that offers “more creative flexibility than a smartphone while maintaining point-and shoot simplicity.”

While I’m not entirely sure the inclusion of seven color filters delivers on the promise of creative flexibility – the camera doesn’t seem to offer much manual control – it definitely delivers on the approachability. It costs just $168, or 1,320 Hong Kong dollars for a standalone model, though you can pay $10 more to get a version with a 32GB microSD card. It will be available in black or silver, starting later this month, around October 26.

Like many other compacts on the market, the Crew is being sold under a brand name that people may remember (or be familiar with from shopping for vintage cameras), but it’s not really the same company anymore. The Crew and Yashica’s other cameras are branded and distributed by the Hong Kong-based 100 Enterprises, though it’s not entirely clear who actually produces them.

Yashica

Yashica Crew

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