Vue normale

Il y a de nouveaux articles disponibles, cliquez pour rafraîchir la page.
Aujourd’hui — 26 septembre 2024Slashdot

Disney Officially Launches Password-Sharing Crackdown With Paid Sharing Program

Par : msmash
26 septembre 2024 à 01:20
Disney has officially launched its password and account-sharing crackdown, rolling out what it is calling its "paid sharing program" to users in the U.S. and in many regions around the world this week. The rollout follows the company sharing plans to crackdown on unauthorized usage on its streaming service earlier this year. From a report: The paid sharing program has a couple of options for users, per a blog post published Wednesday: People sharing an account with someone outside their household can add that person as an "Extra Member" for $6.99 per month for Disney+ Basic, or $9.99 for Disney+ Premium, both discounts to the normal retail price. Only one Extra Member will be allowed per account, and it is not available as part of the Disney Bundle. In addition, users sharing an account can also subscribe to Disney+ themselves, and can transfer an eligible profile to the new account to keep their watch history and settings. The password-cracking effort has helped Netflix boost its subscribers count in recent quarters.

Read more of this story at Slashdot.

Hier — 25 septembre 2024Slashdot
À partir d’avant-hierSlashdot

TCL Accused of Selling Quantum Dot TVs Without Actual Quantum Dots

Par : BeauHD
17 septembre 2024 à 21:00
An anonymous reader quotes a report from Ars Technica, written by Scharon Harding: TCL has come under scrutiny this month after testing that claimed to examine three TCL TVs marketed as quantum dot TVs reportedly showed no trace of quantum dots. [...] Earlier this month, South Korean IT news publication ETNews published a report on testing that seemingly showed three TCL quantum dot TVs, marketed as QD TVs, as not having quantum dots present. Hansol Chemical, a Seoul-headquartered chemicals company, commissioned the testing. SGS, a Geneva-headquartered testing and certification company, and Intertek, a London-headquartered testing and certification company, performed the tests. The models examined were TCL's C755, said to be a quantum dot Mini LED TV, the C655, a purported quantum dot LED (QLED) TV, and the C655 Pro, another QLED. None of those models are sold in the US, but TCL sells various Mini LED and LED TVs in the US that claim to use quantum dots. According to a Google translation, ETNews reported: "According to industry sources on the 5th, the results of tests commissioned by Hansol Chemical to global testing and certification agencies SGS and Intertek showed that indium... and cadmium... were not detected in three TCL QD TV models. Indium and cadmium are essential materials that cannot be omitted in QD implementation." The testing was supposed to detect cadmium if present at a minimum concentration of 0.5 mg per 1 kg, while indium was tested at a minimum detection standard of 2 mg/kg or 5 mg/kg, depending on the testing lab. [...] In response to the results from SGS and Intertek, a TCL representative told ETNews and The Korea Times that TCL is "manufacturing TV sets with QD films supplied by three companies" and that "the amount of quantum dots... in the film may vary depending on the supplier, but it is certain that cadmium is included." TCL also published testing results on May 10 commissioned by Guangdong Region Advanced Materials, one of TCL's quantum dot film suppliers. Interestingly, SGS, one of the companies that found that TCL's TVs lacked quantum dots, performed the tests. This time, SGS detected the presence of cadmium in the TV films at a concentration of 4 mg/kg (an image of the results can be seen via ETNews here). TCL also said that it "confirmed the fluorescent characteristics of QD," per Google's translation, and provided a spectrogram purportedly depicting the presence of quantum dots in its TVs' quantum dot films. [...] TCL obviously has reason to try to push results that show the presence of cadmium. However, some analysts and publications have pointed out that Hansol could have reason to push results claiming the opposite. As mentioned above, Hansol is in the chemical manufacturing and distribution business. It notably does not sell to TCL but does have a customer in TCL rival Samsung. Taking a step back further, Hansol is headquartered in Seoul and is considered a chaebol. TV giants Samsung and LG are also chaebols, and the South Korean government has reported interest in Samsung and LG continuing to be the world's biggest TV companies—titles that are increasingly challenged by Chinese brands. It has previously been reported that the South Korean government urged Samsung and LG to meet with each other to help ensure their leadership. The talks resulted in a partnership between the two companies reportedly centered on counteracting high prices that Samsung was facing for TV components sold by Chinese companies. With this background in mind, Hansol could be viewed as a biased party when it sought testing for TCL quantum dot TVs. "I'm really puzzled by Hansol's results," said Eric Virey, principal displays analyst at Yole Intelligence. "I have a very hard time believing that TCL would go through the troubles of making ... 'fake' QD films without QDs: this would cost almost as much as making a real QD films but without the performance benefits." Ars Technica concludes: "As previously stated, it's possible that TCL is indeed using quantum dots but is using them in a small amount alongside phosphor. If true, the performance may not be as high as it would be with other designs, but it would also mean that TCL's quantum dot TVs aren't bogus. As it stands, the situation could benefit from more, preferably third-party, testing..."

Read more of this story at Slashdot.

California New 'Cosm' Immersive Sports-Watching Dome is Amazing - and Expensive

Par : EditorDavid
15 septembre 2024 à 11:34
"For 75 years Cosm built planetariums," reports a Texas news station, "and then a few years ago realized this technology could take you from the night sky to anywhere under the sun." So now Los Angeles and Dallas have massive 9,600-square-foot, 8K-resolution screens that one reviewer for SFGate calls "an absolute game-changer" for sports fans. "At its best, Cosm's floor-to-ceiling screen gives anyone with a seat the opportunity to embrace a face full of on-the-field action at such high quality that it can be staggering, almost overwhelming at times — so just be sure to hold on tight, to the handrails and to your wallets." There's also a bar with a 150-foot band of screens and a rooftop area with mounted TV, but they're "not why anyone has come," SFGate points out. Even the Dome has three distinct floors, though it's the second floor "where full visual immersion happens." The action feels so close, I can almost smell it, and all the focus is pulled to the center of the giant screen. Patrons truly do feel at the absolute heart of the action, with better seats than perhaps they could even pay for at Manchester's Old Trafford stadium. From a sports-viewing standpoint, I can't imagine it gets much better than this... Over the course of just a few minutes, the viewing angle flips from corner looks to right up against the goalkeeper's net, and then it widens out to dead center to catch crisp passes. Some angles put me right in the stands, cheering along with the loyalists at a stadium half a world away... To be clear, the premium ticket costs are good for recouping Cosm's substantial investment in this gorgeous technological product, which has been in the works for years. The price tag is also likely to be little issue for any Los Angeles fan with money to spend, but the cost really does lay bare the growing division between the haves and have-nots in American sports society... If you paid $20 for a general admission entry that mostly just grants access to the fringes of the action, well ... good luck getting the most out of the Dome... The edges of the massive screen are stretched to comic effect, making the fisheye perspective more disorienting than fun. At the center of the room, it feels like you're absolutely in the meat of the action; at the fringes, you're left to pick at a few digital bones... [F]or the rest of us, the normal sports fans who like to sway with strangers during the seventh-inning stretch, the ones who want to be able to take their kids to a game without feeling quite so financially wrung out, Cosm is yet another troubling sign of big, expensive things to come. Being a fan of a sports franchise in 2024 is an increasingly costly proposition. Watching your favorite NFL team now requires cable access, as well as multiple streaming services like Amazon Prime... There is no question that Cosm is a unique experience and that it will absolutely have a hand in transforming the modern digital sports-watching landscape, especially for those who want a digital re-creation of the best seat in the house over the camaraderie of a shared, in-person sports experience. The place will be able to charge incredible sums for the Super Bowl or World Series games, and — when at its best, with a prime seat in the middle of the action — the cost will be justifiable for many. But for the folks at the financial fringes, the ones with the most spirit and often the least to spend, Cosm undoubtedly feels like a widening of the economic chasm that is pulling fans and their favorite teams further apart. Besides sports events, Cosm's Dome also offers other immersive experiences like Circque du Soleil's "O" and Planetary Collective's "Orbital". Another Cosm location is planned for Phoenix in 2025.

Read more of this story at Slashdot.

TV News Overtaken By Digital Rivals For First Time in UK

Par : msmash
11 septembre 2024 à 15:21
Television has ceased to be the main source of news in the UK for the first time since the 1960s as Britons turn increasingly to online news and social media apps, according to research by the media regulator. From a report: Ofcom said on Tuesday that viewing of TV news had continued to fall steeply, with online platforms such as Facebook, YouTube and TikTok and digital versions of broadcasters now slightly more widely used as a source of news.ÂIn its annual study of audience habits, the watchdog said 71 per cent of adults obtained news online, compared with 70 per cent via TV -- a finding it described as "marking a generational shift in the balance of news media." The reach of TV news has fallen from 75 per cent last year. More than four-fifths of people between the ages of 16 and 24 obtained their news from social media, Ofcom found. The report underlines the pressure on more traditional linear broadcasters such as the BBC, Sky and Channel 4 to accelerate moves to digital platforms, which include their own streaming sites as well as social media apps such as TikTok.Â

Read more of this story at Slashdot.

After Nearly a Decade Away, Panasonic TVs Are Back In the US

Par : BeauHD
4 septembre 2024 à 21:32
An anonymous reader quotes a report from Wired: You might have a hard time stretching your memory to the Obama era, but back in 2013, Panasonic's plasma TVs were the critical darlings of the US market. They far outperformed their LED/LCD counterparts at a time when OLED was little more than a pipe dream for most. Then suddenly, under enormous pressure from ever-cheaper LED panels, Panasonic halted all plasma TV production. By 2016, the company had left the US TV space entirely. Now, over 10 years after its plasma models reigned supreme in the US, Panasonic TVs are back, baby. Outside the US, Panasonic has remained a global leader in the OLED era. Rumors about a stateside return have been swirling for nearly as long as the brand has been away, but a global partnership with Amazon announced at CES 2024 kicked things into high gear. Today, Panasonic officially revealed the US launch of three premium TVs powered by Amazon's Fire TV smart interface: the flagship Z95A and "core" Z85A OLED TVs, and the W95A flagship mini LED TV. All three models are available now in limited sizes, as Panasonic begins its slow walk back to competing against LG, Samsung, and Sony. There are three models now available in the US: 55- and 65-inch OLED options and a Mini LED TV that measures up to 85 inches. The Z95A is Panasonic's top OLED model featuring advanced gaming features, a 144-Hz refresh rate on select inputs, HDR10+, Dolby Vision support, and AI-powered picture modes. According to Wired, it boasts an impressive sound system developed with hi-fi audio brand Technics and employs Panasonic's proprietary microlens array technology for optimized brightness and heat management. The Z85A is a step-down model offering similar gaming specs and smart home integration at a lower price, lacking the Z95A's specialized brightness and sound enhancements. It includes a game mode, HDR10+, Dolby Vision support, and a Mark II processor but only supports up to 120 Hz and doesn't have a built-in microphone for Alexa. Last but not least is Panasonic's W95A flagship miniLED model, offering gaming-ready features like a 144-Hz refresh rate on two HDMI inputs and local dimming for deep contrast and high brightness. It includes the same smart-home integration as other models but features a more standard sound system, and Alexa control is available only through the remote.

Read more of this story at Slashdot.

Oprah's Upcoming AI Television Special Sparks Outrage Among Tech Critics

Par : BeauHD
3 septembre 2024 à 22:20
An anonymous reader quotes a report from Ars Technica: On Thursday, ABC announced an upcoming TV special titled, "AI and the Future of Us: An Oprah Winfrey Special." The one-hour show, set to air on September 12, aims to explore AI's impact on daily life and will feature interviews with figures in the tech industry, like OpenAI CEO Sam Altman and Bill Gates. Soon after the announcement, some AI critics began questioning the guest list and the framing of the show in general. [...] Critics of generative AI ... question the utility of the technology, its perceived environmental impact, and what they see as blatant copyright infringement. "Sure is nice of Oprah to host this extended sales pitch for the generative AI industry at a moment when its fortunes are flagging and the AI bubble is threatening to burst," tweeted author Brian Merchant, who frequently criticizes generative AI technology in op-eds, social media, and through his "Blood in the Machine" AI newsletter. "The way the experts who are not experts are presented as such what a train wreck," replied artist Karla Ortiz, who is a plaintiff in a lawsuit against several AI companies. "There's still PLENTY of time to get actual experts and have a better discussion on this because yikes." On Friday, Ortiz created a lengthy viral thread on X that detailed her potential issues with the program, writing, "This event will be the first time many people will get info on Generative AI. However it is shaping up to be a misinformed marketing event starring vested interests (some who are under a litany of lawsuits) who ignore the harms GenAi inflicts on communities NOW." The AI TV special will feature "some of the most important and powerful people in AI," said ABC. They include Microsoft co-founder Bill Gates, OpenAI CEO Sam Altman, YouTube creator Marques Brownlee, Tristan Harris and Aza Raskin from the Center for Humane Technology, FBI Director Christopher Wray, and author Marilynne Robinson. The show will air on September 12 on ABC (and a day later on Hulu) in the U.S.

Read more of this story at Slashdot.

ESPN's 'Where To Watch' Tries To Solve Sports' Most Frustrating Problem

Par : BeauHD
29 août 2024 à 13:00
An anonymous reader quotes a report from Ars Technica: Too often, new tech product or service launches seem like solutions in search of a problem, but not this one: ESPN is launching software that lets you figure out just where you can watch the specific game you want to see amid an overcomplicated web of streaming services, cable channels, and arcane licensing agreements. Every sports fan is all too familiar with today's convoluted streaming schedules. Launching today on ESPN.com and the various ESPN mobile and streaming device apps, the new guide offers various views, including one that lists all the sporting events in a single day and a search function, among other things. You can also flag favorite sports or teams to customize those views. "At the core of Where to Watch is an event database created and managed by the ESPN Stats and Information Group (SIG), which aggregates ESPN and partner data feeds along with originally sourced information and programming details from more than 250 media sources, including television networks and streaming platforms," ESPN's press release says. ESPN previously offered browsable lists of games like this, but it didn't identify where you could actually watch all the games. There's no guarantee that you'll have access to the services needed to watch the games in the list, though. Those of us who cut the cable cord long ago know that some games -- especially those local to your city -- are unavailable without cable.

Read more of this story at Slashdot.

Samsung TVs Will Get 7 Years of Free Tizen OS Upgrades

Par : BeauHD
27 août 2024 à 00:45
Samsung Electronics said it will provide Tizen OS updates for its newer TVs for at least seven years, starting with models released in March this year and some 2023 models. Business Korea reports: [Yoon Seok-woo, President of Samsung Electronics' Visual Display Business Division] emphasized that the seven-year free upgrade for Tizen applied to AI TVs would help Samsung widen the market share gap with Chinese competitors. Tizen, an in-house developed OS, has been applied to over 270 million Samsung smart TVs as of last year, making it the world's largest smart TV platform and a key player in leading the Internet of Things (IoT) era. "AI TV will act as the hub of the AI home, connecting other AI appliances like refrigerators and air conditioners," Yoon explained. "We will expand the AI home era by enabling users to monitor and control peripheral devices through the TV even when it is off or when the user is away." This connectivity is a key differentiator from Chinese competitors, according to Yoon. In the first half of this year, Samsung Electronics maintained the top spot in the global TV market with a 28.8% market share by revenue. However, the combined market share of Chinese companies TCL and Hisense has reached 22.1%, indicating fierce competition.

Read more of this story at Slashdot.

Your TV Set Has Become a Digital Billboard. And It's Only Getting Worse.

Par : msmash
20 août 2024 à 20:01
TV manufacturers are shifting their focus from hardware sales to viewer data and advertising revenue. This trend is driven by declining profit margins on TV sets and the growing potential of smart TV operating systems to generate recurring income. Companies like LG, Samsung, and Roku are increasingly prioritizing ad sales and user tracking capabilities in their TVs, ArsTechnica reports. Automatic content recognition (ACR) technology, which analyzes viewing habits, is becoming a key feature for advertisers. TV makers are partnering with data firms to enhance targeting capabilities, with LG recently sharing data with Nielsen and Samsung updating its ACR tech to track streaming ad exposure. This shift raises concerns about privacy and user experience, as TVs become more commercialized and data-driven. Industry experts predict a rise in "shoppable ads" and increased integration between TV viewing and e-commerce platforms. The report adds: With TV sales declining and many shoppers prioritizing pricing, smart TV players will continue developing ads that are harder to avoid and better at targeting. Interestingly, Patrick Horner, practice leader of consumer electronics at analyst Omdia, told Ars that smart TV advertising revenue exceeding smart TV hardware revenue (as well as ad sale margins surpassing those of hardware) is a US-only trend, albeit one that shows no signs of abating. OLED has become a mainstay in the TV marketplace, and until the next big display technology becomes readily available, OEMs are scrambling to make money in a saturated TV market filled with budget options. Selling ads is an obvious way to bridge the gap between today and The Next Big Thing in TVs. Indeed, with companies like Samsung and LG making big deals with analytics firms and other brands building their businesses around ads, the industry's obsession with ads will only intensify. As we've seen before with TV commercials, which have gotten more frequent over time, once the ad genie is out of the bottle, it tends to grow, not go back inside. One side effect we're already seeing, Horner notes, is "a proliferation of more TV operating systems." While choice is often a good thing for consumers, it's important to consider if new options from companies like Amazon, Comcast, and TiVo actually do anything to notably improve the smart TV experience for owners. And OS operators' financial success is tied to the number of hours users spend viewing something on the OS. Roku's senior director of ad innovation, Peter Hamilton, told Digiday in May that his team works closely with Roku's consumer team, "whose goal is to drive total viewing hours." Many smart TV OS operators are therefore focused on making it easier for users to navigate content via AI.

Read more of this story at Slashdot.

Judge Bars Disney, Warner, Fox From Launching Sports Streamer Venu

Par : BeauHD
16 août 2024 à 22:00
A federal judge blocked the launch of Venu, a sports streaming joint venture by Disney, Fox, and Warner Bros. Discovery, due to concerns it would substantially lessen competition and harm FuboTV. Variety reports: Fubo launched in 2015 as a start-up focused on streaming sports programming. [...] Venu, expected to launch in late August ahead of the start of the NFL's coming fall season and priced at an initial price tag of $42.99 per month, was to carry all of the sports offerings of ESPN, Fox Sports 1 and 2, and TNT for a price that is seen as more than a regional sports network but less than a full programming package available via YouTube TV or Hulu + Live TV. The three parent companies are targeting a new generation of consumers who disdain the high costs of traditional cable packages are more at home with signing up for streaming venues that are relatively easy to get in and out of based on the availability of favorite entertainment programs or sporting events. Judge Garnett found that once Venu launches, FuboTV would face "a swift exodus" of large numbers of subscribers, and indicated she felt "that Fubo's bankruptcy and delisting of the company's stock will likely soon follow. These are quintessential harms that money cannot adequately repair." Fubo alleged that Venu's launch "will cause it to lose approximately 300,000 to 400,000 (or nearly 30%) of its subscribers, suffer a significant decline in its ability to attract new subscribers, lose between $75 and $95 million in revenue, and be transformed into a penny stock awaiting delisting from the New York Stock Exchange, all before year-end 2024," the judge said in her decision. "We respectfully disagree with the court's ruling and are appealing it," Disney, Fox and Warner Bros. Discovery said in a statement. "We believe that Fubo's arguments are wrong on the facts and the law, and that Fubo has failed to prove it is legally entitled to a preliminary injunction. Venu Sports is a pro-competitive option that aims to enhance consumer choice by reaching a segment of viewers who currently are not served by existing subscription options."

Read more of this story at Slashdot.

Redbox App Axed, Dashing People's Hopes of Keeping Purchased Content

Par : msmash
15 août 2024 à 16:48
Roku has removed the Redbox app from its platform, effectively cutting off users' access to purchased content following Redbox parent company Chicken Soup for the Soul Entertainment's bankruptcy filing. The move signals the likely end of Redbox's digital streaming service, which launched in 2017 to complement its DVD rental kiosks. Customers attempting to use the Redbox app on Roku devices now receive an error message directing them to other streaming services. While the app remains downloadable on some platforms, including Apple's App Store and Google Play, its functionality is severely limited. The shutdown raises questions about the fate of content purchased through Redbox's streaming service and the company's remaining 24,000 physical kiosks.

Read more of this story at Slashdot.

Gamer Connects 444 Consoles To Single TV, Sets World Record

Par : msmash
14 août 2024 à 20:01
Ibrahim Al-Nasser, a gaming enthusiast from Riyadh, Saudi Arabia, has set a Guinness World Record for the most video game consoles connected to a single television, with 444 systems hooked up simultaneously. Al-Nasser's collection spans five decades of gaming history, from the 1972 Magnavox Odyssey to the 2023 PlayStation 5 Slim. It includes mainstream consoles like the Xbox 360 and Nintendo Switch, as well as rare items such as the Super A'Can. To manage the complex setup, Al-Nasser employs over 30 RCA switchers and 12 HDMI switchers, along with various converters for older systems. He maintains an Excel spreadsheet detailing the location and activation procedure for each console. "After a while I noticed that I had a big stack of gaming consoles that I couldn't play," Al-Nasser said. "By adding more switchers, the idea came to my mind to connect all of the gaming consoles I have to the TV then contact Guinness World Records because this project is unique." Engadget adds: He's even organized his collection so the cables aren't showing or creating the kind of tangled mess most of us have to deal with when we have just two consoles hooked up to a single television. That may sound like a lot of video game consoles for one collection but it's far from the actual record. Linda Guillory of Garland, Texas currently holds the record for the largest collection of playable gaming systems with her collection of 2,430 items, according to Guinness World Records.

Read more of this story at Slashdot.

Disney's Password-Sharing Crackdown Starts 'in Earnest' Next Month

Par : msmash
7 août 2024 à 14:40
Disney Plus will soon no longer let you share your password with people outside your household. From a report: During an earnings call on Wednesday, Disney CEO Bob Iger said the crackdown will kick off "in earnest" this September. The timeline for Disney's password-sharing crackdown has been a bit confusing so far. In February, Disney announced plans to roll out paid sharing and also began notifying users about the change. It then launched paid sharing in a "few countries" in June but provided no information on when it would reach the US.

Read more of this story at Slashdot.

Netflix To Hike Price Again By December, Jefferies Says

Par : msmash
6 août 2024 à 02:41
In a note to clients, seen by Slashdot, brokerage house Jefferies writes: Netflix's last price hike on the standard plan was in Jan 2022, its ad- supported plan remains the cheapest (among major players) in the industry, and its move into live sports increases pricing power - for these 3 reasons we suspect a price hike in Q4 or December of this year could be coming on the standard plan. As stated in the Q4 2023 letter (following the announcement of WWE Raw coming in 2025): "As we invest in and improve Netflix, we'll occasionally ask our members to pay a little extra to reflect those improvements, which in turn helps drive the positive flywheel of additional investment." We believe Netflix has been positioning itself throughout this year for a year-end price hike. December / 2025 will have major content releases supporting a pricing increase including the Christmas NFL game, Squid Game 2 on Dec. 26th (season 1 - the #1 watched NFLX show of all time), WWE Raw starting Jan 2025, and Stranger Things 5 coming in 2025 (season 3 / 4 in top 10 of all-time).

Read more of this story at Slashdot.

Edge-Lit LCD TV Durability Concerns Emerge in New Test

Par : msmash
2 août 2024 à 20:50
A recent investigation by consumer electronics testing site RTINGs has raised concerns about the long-term durability of edge-lit LCD-LED televisions, a popular choice among consumers for their slim profiles and aesthetic appeal. The study, which simulated approximately six years of use through 10,000 hours of extreme testing on dozens of TVs, revealed a troubling trend of uniformity issues in edge-lit models, particularly affecting Samsung and LG products. According to RTINGs' findings, 64% of edge-lit TVs tested exhibited noticeable uniformity problems, compared to only 20% of full array local dimming (FALD) and direct-lit models. The primary issues identified were warped reflector sheets, cracked light guide plates, and burnt-out LEDs, all exacerbated by extended use at maximum brightness settings. RTINGs attributed these problems to the concentrated heat generation in edge-lit designs, with some LEDs reaching temperatures as high as 253.4F (123C). While Samsung defended its use of edge-lit technology, citing 15 years of reliable implementation and rigorous testing procedures, and LG reported no difference in defect rates between edge-lit and other LCD TV designs, RTINGs' research suggests that consumers seeking more durable TVs may want to consider alternatives to edge-lit models.

Read more of this story at Slashdot.

Apple In Talks To Bring Ads To Apple TV+

Par : BeauHD
29 juillet 2024 à 21:30
Following in the footsteps of competitors Netflix and Disney+, Apple is reportedly working on bringing advertisements to Apple TV+ through an ad-supported tier. MacRumors reports: Apple has apparently been in discussions with the UK's Broadcaster's Audience Research Board (BARB) to explore the necessary data collection techniques for monitoring advertising results. Currently, BARB provides viewing statistics for major UK networks including the BBC, ITV, Channel 4, and Sky, as well as Apple TV+ programming. While BARB already monitors viewing time for Apple TV+ content, additional techniques are required to track advertising metrics accurately. This data is vital for advertisers to assess the reach and impact of their campaigns on the platform. In addition to the UK, Apple has also reportedly held similar discussions with ratings organizations in the United States. Apple has already included limited advertising in its live sports events, such as last year's Major League Soccer coverage, where ads were incorporated even for Season Pass holders. It is also notable that in March Apple hired Joseph Cady, a former advertising executive from NBCUniversal, to bolster its video advertising team.

Read more of this story at Slashdot.

❌
❌