Panasonic Europe reports record Lumix full-frame market share for 2025:

• Panasonic Europe Lumix total FF market share for 2025: 10%
• Panasonic Europe Lumix total FF kit market share for 2025: 17%

Panasonic Lumix has achieved a record 10% market share in Europe’s full-frame camera market as of early 2026, according to data the company presented at a recent European event. This marks a significant rise from just 3% in 2020, highlighting strong growth in the segment driven by its video-focused hybrid cameras and the L-mount alliance. Notably, Panasonic’s share climbs to 17% when considering only full-frame cameras sold as kits (with lenses), up from 7% in 2020. Global or other regional figures remain limited in public reports, with overall camera market shares for Panasonic (including Micro Four Thirds) hovering around 3-4% in some 2024-2025 shipment data.

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Panasonic will announce a new Lumix TZ300 compact camera on March 24th (see leaked picture above). Here are the details:

• 20 MP 1″ sensor
• Leica DC Vario-Elmar 24-360mm equivalent f/3.3-6.4 lens (15x optical zoom)
• Macro mode (3cm)
• Improved video recording geared toward vloggers, potentially including better stabilization, 4K support, and user-friendly features like a flip-out screen
• USB-C charging
• Replacement for the TZ200 model from 2018

Panasonic registered two new cameras overseas

New Lumix TZ-300 leaked
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u/Radeon26 in
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For the 2026 CP+ show, Panasonic announced only a new digital shotgun microphone DMW-DMS1:

• Pre-order
• Press release
• Related videos:

What new products to expect at the 2026 CP+ show in Japan

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You can now get a free Panasonic Lumix S 85mm f/1.8 or 50mm f/1.8 lens with the purchase of a Panasonic Lumix S5IIX/S5II/S9 camera:

Red anodized aluminum body caps for L-mount cameras

The post Deal of the day: get a free Panasonic Lumix S 85mm or 50mm f/1.8 lens with the purchase of a Panasonic Lumix S5IIX/S5II/S9 camera appeared first on Photo Rumors.