This week Google "unveiled a set of tools for retailers that helps them roll out AI agents," reports the Wall Street Journal, The new retail AI agents, which help shoppers find their desired items, provide customer support and let people order food at restaurants, are part of what Alphabet-owned Google calls Gemini Enterprise for Customer Experience. Major retailers, including home improvement giant Lowe's, the grocer Kroger and pizza chain Papa Johns say they are already using Google's tools to help prepare for the incoming wave of AI-assisted shopping and ordering... Kicking off the race among tech giants to get ahead of this shift, OpenAI released its Instant Checkout feature last fall, which lets users buy stuff directly through its chatbot ChatGPT. In January, Microsoft announced a similar checkout feature for its Copilot chatbot. Soon after OpenAI's release last year, Walmart said it would partner with OpenAI to let shoppers buy its products within ChatGPT. But that's just the beginning, reports the New York Times, with hundreds of start-ups also vying for the attention of retailers: There are A.I. start-ups that offer in-store cameras that can detect a customer's age or gender, robots that manage shelves on their own and headsets that give store workers access to product information in real time... The scramble to exploit artificial intelligence is happening across the retail spectrum, from the highest echelons of luxury goods to the most pragmatic of convenience stores. 7-Eleven said it was using conversational A.I. to hire staff at its convenience stores through an agent named Rita (Recruiting Individuals Through Automation). Executives said that they no longer had to worry about whether applicants would show up to interviews and that the system had reduced hiring time, which had taken two weeks, to less than three days. The article notes that at the National Retail Federation conference, other companies showing their AI advancements included Applebee's, IHOP, the Vitamin Shoppe, Urban Outfitters, Rag & Bone, Kendra Scott, Michael Kors and Philip Morris.

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At the AI safety site Foom, science journalist Mordechai Rorvig explores a paper presented at November's Empirical Methods in Natural Language Processing conference: [R]esearchers at the Swiss Federal Institute of Technology (EPFL), the Massachusetts Institute of Technology (MIT), and Georgia Tech revisited earlier findings that showed that language models, the engines of commercial AI chatbots, show strong signal correlations with the human language network, the region of the brain responsible for processing language... The results lend clarity to the surprising picture that has been emerging from the last decade of neuroscience research: That AI programs can show strong resemblances to large-scale brain regions — performing similar functions, and doing so using highly similar signal patterns. Such resemblances have been exploited by neuroscientists to make much better models of cortical regions. Perhaps more importantly, the links between AI and cortex provide an interpretation of commercial AI technology as being profoundly brain-like, validating both its capabilities as well as the risks it might pose for society as the first synthetic braintech. "It is something we, as a community, need to think about a lot more," said Badr AlKhamissi, doctoral student in computer science at EPFL and first author of the preprint, in an interview with Foom. "These models are getting better and better every day. And their similarity to the brain [or brain regions] is also getting better — probably. We're not 100% sure about it...." There are many known limitations with seeing AI programs as models of brain regions, even those that have high signal correlations. For example, such models lack any direct implementations of biochemical signalling, which is known to be important for the functioning of nervous systems. However, if such comparisons are valid, then they would suggest, somewhat dramatically, that we are increasingly surrounded by a synthetic braintech. A technology not just as capable as the human brain, in some ways, but actually made up of similar components. Thanks to Slashdot reader Gazelle Bay for sharing the article.

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