It looks like Viltrox is gearing up to release a lot of lenses, including bringing several of its existing full-frame designs to L-mount. The news comes from the company’s press release about its attendance of the International Broadcasting Convention, or IBC, this week. While the show is typically focused on video, the company says it’ll be showing off several photographic tools there, too.

First are its L-mount lenses. Viltrox is bringing its autofocusing 14mm F4, 20mm F2.8, 40mm F2.5 and 50mm F2 lenses to the mount, which are all part of its “Air” series of relatively lightweight options that were originally launched for Sony E and Nikon Z mounts. Given that the company has only released two autofocusing lenses for the mount since it joined the L-mount Alliance in 2025, this looks like a relatively dramatic expansion of its offerings. What stands out more, though, is that these lenses aren’t all standard fare; sure a 50mm F2 isn’t that exotic, but there aren’t exactly a ton of affordable ultrawide autofocus lenses already on the market for those with L-mount cameras.

The company also says it’ll be introducing two new APS-C lenses, the 18mm (27mm equiv.) F1.2 Pro and 40mm (60mm equiv.) F1.2 Pro. These are also exciting options, as I wasn’t able to find any other lenses like them currently available for sale (assuming they’ll have autofocus). Of course, they’ll probably be quite large and heavy, but for those who want fast glass to pair with an APS-C camera, these could be options to watch out for. 

The company also promises to expand its flash lineup – which has, until now, consisted mainly of small, on-camera models – with a “new high-power” option. Whether that means a particularly bright version of what it’s made before, or a speedlight or standalone strobe to compete with companies like Godox, we’ll have to wait and see.

While Viltrox will be showing these lenses off at IBC, this doesn’t quite seem to be an official announcement yet. We don’t have release dates for the L-mount lenses, nor do we know if they’ll be the same price as the Sony and Nikon versions. Nor do we have much info on the APS-C lenses. But it’s clear that we should keep a close eye on Viltrox in the coming weeks.

September 9th is Sigma’s 65th anniversary of being in business and its CEO, Kazuto Yamaki, has published a letter marking the occasion. While it doesn’t contain any news, it’s well worth a read, as it’s illustrative of what makes the company different.

While Sigma is best known for its lenses, it’s also a company that hasn’t been afraid of trying something a little out there, be that chasing the long-standing dream of a full-frame Foveon camera, creating a radically simplified user interface for its BF camera or even growing rice. And indeed, it’s hard to imagine many other companies taking time in a letter celebrating an anniversary to call attention to the “stern feedback” they received after the times their products or services fell short.

Yamaki states in the letter that the company hopes to “contribute to the development of photographic and visual culture, social peace, and human happiness” in the future. You can read the full letter here, or take a trip down memory lane and read the letter Yamaki wrote for Sigma’s 60th anniversary in 2021, before checking out the company’s history page.

Today, Apple announced the new iPhone 18 Pro and iPhone Duo, its first foldable, making it seem as if the standard line of iPhones, along with the ultra-thin iPhone Air were untouched. And while those phones haven’t been updated yet, something about them has changed: their prices.

When the iPhone 17 launched in September of last year, it started at $799 for a model with 256GB of storage. Now, that same model is $899. If you want to upgrade your storage to 512GB, it’ll bring the price up to $1099. Apple is no longer selling the 17 Pro that launched alongside it, as is tradition for when it updates a Pro model.

The iPhone Air, launched at the same time as the 17, has also received a $100 price bump, now starting at $1099 instead of $999. 

What’s more painful is what’s happened to the cheaper end of Apple’s lineup. The iPhone 17e, the company’s budget model which originally launched in March, has gone from $599, the same price as its predecessor, to $699. And the now two-year old iPhone 16 now sells for $799, which is the same price that it launched at in 2024.

This move isn’t necessarily a surprise from Apple. The company recently raised prices on many of its other devices like Macs, Apple TVs and more, likely due in part to rising storage and memory costs. However, it had seemed like the iPhone may have been spared, with the price increases coming with the next generation. And indeed, the iPhone 18 Pros announced today start at $100 more than their predecessor. However, it seems like that price increase isn’t just limited to the latest and greatest.