Press Release:

SIGMA Announces 24-70mm F2.8 DG DN II | Art Lens, an Upgraded Follow-Up to its Popular Standard Zoom for Full-Frame Mirrorless Cameras

Ronkonkoma, NY – May 16, 2024 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the SIGMA 24-70mm F2.8 DG DN II | Art lens. This is the second generation of the highly successful SIGMA 24-70mm F2.8 DG DN | Art. The new lens has undergone a significant evolution, including enhanced optical performance, AF speed and operability, while also achieving a more compact size than the original.

The advancement of optical design has shortened the total optical length, and the lens barrel has been made slimmer by thoroughly downsizing the zoom mechanism. In addition, the lens barrel has been downsized by placing buttons and switches directly on the lens barrel. The weight has been reduced by approximately 10% compared to the SIGMA 24-70mm F2.8 DG DN | Art. By driving the lightweight focus group with the high-thrust HLA, autofocus is significantly swifter than the original version.

6 FLD glass elements, 2 SLD glass elements, and 5 double-sided aspheric lenses are used. Aberrations are highly corrected through advanced optical design made possible by advanced basic technologies in both design and manufacturing, including the use of new glass materials and aspherical lenses with thin walls and high degrees of asphericity. In particular, sagittal coma flare is heavily corrected to achieve MTF characteristics surpassing those of the highly-acclaimed 24-70mm F2.8 DG DN | Art. The high level of flare resistance also results in point images, such as stars, at the periphery of the image being closer to ideal points.

A close-focusing distance of 6.7 inches (17cm) at the wide end at 1:2.7 magnification*1 adds to the versatility of this lens, and the addition of a click/de-click and lockable aperture ring, along with an additional AF-L button for vertical orientation still or video capture, are additional enhancements of this second-generation lens. The zoom lock switch, which disengages when zooming, is inherited from the SIGMA 24-70mm F2.8 DG DN | Art. Manual focus can be switched between Linear and Non-linear response (L-Mount only.) A splash- and dust-resistant structure, plus water and oil-repellent coating on the front element, add to durability.

The new SIGMA 24-70mm F2.8 DG DN II | Art lens builds on the success and popularity of the original 24-70mm F2.8 DG DN | Art, and offers an impressive upgrade with added features and performance in a more compact package that is perfect for working pros in both still and video applications. Offered in Sony E-mount and L-Mount, the lens will be available through authorized retailers in late May 2024 and will sell for $1,199.

A | Art
SIGMA 24-70mm F2.8 DG DN II

A classic, evolved.

• Rendering performance worthy of the flagship name
• Improved portability and expanded feature set
• A wealth of professional functions including high-speed autofocus

Supplied accessories: CASE, LENS HOOD LH878-05, FRONT CAP LCF-82 III, REAR CAP LCR II

Available mounts: L-Mount, Sony E-mount

Launch date: May 30, 2024

The SIGMA 24-70mm F2.8 DG DN II | Art is SIGMA's flagship lens that has evolved significantly from the previous model by incorporating the most advanced technologies available to SIGMA from design to production. Compared to the previous SIGMA 24-70mm F2.8 DG DN | Art, the SIGMA 24-70mm F2.8 DG DN II | Art has improved resolving power throughout the entire zoom range, and also benefits from functional enhancements such as the addition of an aperture ring and high-speed AF with a redesigned AF motor, HLA (High-response Linear Actuator). The lens is also approximately 7% smaller and 10% lighter. This 24-70mm F2.8 Art zoom is a versatile and high-performance tool that will help photographers and filmmakers unlock their creative potential.

[Key Features]

1. Rendering performance worthy of the flagship name

The SIGMA 24-70mm F2.8 DG DN II | Art is the successor to the SIGMA 24-70mm F2.8 DG DN | Art, which is known for its high optical performance, and has further improved resolution throughout the zoom range. The lens has high sharpness throughout the entire image from its maximum aperture, even on high-resolution cameras. Focusing on enhancing its rendering performance, the brightness of F2.8 produces a large, beautiful bokeh effect, and allows users to experience the power of a flagship lens in all types of visual expression. In addition to its advanced close-up capability and resistance to flare and ghosting, the lens is designed to minimize focus breathing.

High optical performance across the entire image and zoom range

The optical design of the lens includes 6 FLD glass elements, 2 SLD glass elements, and 5 aspherical lens elements to thoroughly suppress various aberrations throughout the entire zoom range. In particular, sagittal coma flare has been well controlled to achieve consistently high resolution all the way to the periphery of the image. By also effectively correcting lateral chromatic aberration, high resolution, beautifully rendered images can be achieved, free from color fringing can be achieved.

Incorporating 5 aspherical lenses

The use of 5 high-precision aspherical lenses enables both high optical performance with minimal aberration correction and a compact optical design. The SIGMA's only manufacturing base, the Aizu factory’s ultra-high-precision aspherical molding technology makes it possible to produce the thin, highly polarized aspherical lenses that are essential for the construction of this lens. This has brought about a higher degree of freedom in optical design.

Excellent close-up capability*2

The lens has excellent close-up capability with a minimum focusing distance of 17cm / 6.7in. at the wide end and a maximum magnification ratio of 1:2.7. This is useful when composing close-up shots of a subject, or when shooting in tight spaces where it is difficult to get a good distance from the subject.

Designed to minimize flare and ghosting

Flare and ghosting, which reduce image quality, have been largely eliminated using advanced simulation technology, ensuring the lens renders rich, high-contrast results in all conditions. In addition, Nano Porous Coating and Super Multi-layer Coating have been applied to help suppress flare and ghosting to the utmost degree. High backlight resistance enables clear and sharp images under any lighting conditions.

Minimal focus breathing

The lens has been designed to suppress focus breathing. The change in angle-of-view due to focus shift across the entire zoom range is minimized, creating a natural-looking focus pulls when recording video.

2. Improved portability and expanded feature set

The body of the SIGMA 24-70mm F2.8 DG DN II | Art is approximately 7% smaller in size and 10% lighter in weight than the previous model, while improving usability by adding an aperture ring and two AFL buttons. Despite the reduction in size and added features, the lens maintains SIGMA’s renowned excellent build quality, with the uncompromisingly precise and robust construction expected of a professional photographic tool.

Highly portable lens body

While the number of lens elements used in its construction is the same as that of the previous model, the overall length has been shortened owing to an advanced optical design. In addition, the more efficient mechanical design has resulted in a highly portable lens body with a maximum diameter of 87.8mm / 3.5in., length of 120.2mm / 4.7in., and weight of 745g / 26.3oz.*3

Excellent build quality

Simultaneously focusing on reducing the size and weight of the lens body, the use of metal parts for the zoom extension unit and other parts, as well as the robust internal structure ensure rigidity during use, such as when operating the ring, pressing buttons, and carrying the lens. The design emphasizes the lens’ longevity and reliability as a tool, which cannot be achieved by solely pursuing a compact and lightweight body.

Equipped with an aperture ring

The lens is equipped with an aperture ring as well as an aperture ring click switch and an aperture ring lock switch, allowing for aperture operation suitable for various shooing situations.

Equipped with two AFL buttons

The lens is equipped with two AFL buttons*4, to which a range of functions can be assigned via the menu on selected cameras, one more than the previous model. In addition to the side, the additional button has been positioned on the top to facilitate button operation when the camera is held in vertical orientation.

3. A wealth of functions including high-speed autofocus

In addition to high-speed AF with HLA (High-response Linear Actuator), the SIGMA 24-70mm F2.8 DG DN II | Art has a full range of features including weather resistance such as a dust and splash resistant structure*5 and water and oil repellent coating, as well as a zoom lock switch. The lens delivers the best possible results in every shooting situation.

Incorporating a linear motor HLA

The lens incorporates a linear motor HLA (High-response Linear Actuator) for the AF actuator. The high output HLA makes the maximum drive speed more than three times faster than the previous model*6, ensuring responsive AF shooting.

Dust and splash resistant structure and water and oil repellent coating

In addition to a dust and splash resistant structure, the front element of the lens features a water and oil repellent coating, allowing users to shoot without concerns even in harsh outdoor environments.

Equipped with a zoom lock switch at the wide end

The lens is equipped with a zoom lock switch that locks the lens at the wide end and prevents the barrel from extending unintentionally under its own weight. The lock can be released not only by the switch but also via zoom operation, allowing for flexible handling of even impromptu shooting.

Includes petal-type hood with lock

A dedicated petal-shaped hood is supplied. A locking mechanism is provided for secure attachment.

[ Additional Features ]

• Lens construction: 19 elements in 15 groups (6 FLD, 2 SLD, 5 aspherical elements)
• Inner focus system
• Compatible with high-speed autofocus
• HLA (High-response Linear Actuator)
• Compatible with Lens Aberration Correction

  * Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model.

  * On cameras where lens aberration correction is controlled with "ON" or "OFF" in the camera menu, please set all aberration correction functions to "ON" (AUTO).
• Supports DMF and AF+MF
• Compatible with AF assist (for Sony E-mount only)
• Nano Porous Coating
• Super Multi-Layer Coating
• Water- and Oil-Repellent Coating (front element)
• Aperture ring
• Aperture ring click switch
• Aperture ring lock switch
• AFL button (2 buttons)
  
* Function can be assigned on supported cameras only. Available functions may vary depending on the camera used.
• Focus Mode switch
• Support for switching between linear and non-linear focus ring settings (for L-Mount only)
  
* Function available on supported cameras only.
• Dust- and Splash-Resistant Structure
• Petal-type hood with lock LH875-05
• Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only)
• Designed to minimize flare and ghosting
• Every single lens undergoes SIGMA's proprietary MTF measuring system
• 11-blade rounded diaphragm
• High-precision, durable brass bayonet mount
• Mount Conversion Service available
• "Made in Aizu, Japan" craftsmanship

*1 close-focusing distance of 13.4 inches (34cm) with 1:4 magnification at 70mm
*2 Be extremely careful that the front lens element does not hit the subject when photographing. Remove the lens hood when photographing at the minimum focusing distance at the wide-angle end.
*3 These figures are for L-Mount.
*4 Functions can be assigned on supported cameras only. Available functions may vary depending on the camera used.
*5 The structure is designed to be dust and splash resistant, but not waterproof. Be careful not to bring the lens in contact with a large amount of water. Water inside the lens may cause major damage and even render the lens unrepairable.
*6 Compared by the maximum drive speed of the SIGMA 24-70mm F2.8 DG DN II | Art with that of the SIGMA 24-70mm F2.8 DG DN | Art (It is different from the actual time for AF to focus).

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2. Hipstamatic is teasing a new camera
3. ON1 will release two new versions of Photo RAW 2024: ON1 Photo RAW MAX 2024 and ON1 Photo RAW 2024

Product images by Richard Butler

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Press Release:

Calling All Creatives: Fujifilm Announces FUJIFILM X-T50 Mirrorless Digital Camera and FUJINON XF16-50mmF2.8-4.8 R LM WR Lens

Latest X Series Camera and Lens Offer Solutions for Creatives on the Go

VALHALLA, N.Y., May 16, 2024 – FUJIFILM North America Corporation, Electronic Imaging Division, today announces the launch of its FUJIFILM X-T50 mirrorless digital camera (X-T50), designed with the similar manual controls and classic camera styling of FUJIFILM X100VI and other X100 Series fixed-lens cameras, but with the flexibility of interchangeable lenses for those who seek added versatility in their everyday carry camera. Also introduced today is FUJINON XF16-50mmF2.8-4.8 R LM WR lens (XF16-50mm) featuring a versatile focal length range, making it suitable for a broad range of applications, from wide-angle landscape and architectural photography to portrait photography. With their lightweight designs and compact form factors, these new X Series innovations are designed for active image makers.

“Passionate creatives are ready to grab their gear and create content at any given moment,” said Victor Ha, vice president, Electronic Imaging Division and Optical Devices Division, FUJIFILM North America Corporation. “X-T50 and XF16-50mm are made to be everyday-carry items; lightweight, comfortable tools that can be thrown in a bag for folks that are on the move. X-T50 is a great example of how we are keeping creativity top of mind for our users. From the dedicated Film Simulation dial to AI-based subject detection autofocus, X-T50 is more than ready the moment inspiration of any kind strikes.”

X-T50 Mirrorless Digital Camera

Dedicated Film Simulation Mode Dial

• For the first time on any X Series camera, X-T50 features a dedicated Film Simulation dial for fast, easy access to a wide variety of Fujifilm Film Simulations. There are a total of 20 Film Simulation modes available for X-T50 including the recently introduced REALA ACE mode, which combines true-to-life color reproduction and crisp tonal gradations. The new Film Simulation dial is incorporated on the top plate, allowing users to intuitively switch between the included Film Simulation modes with ease.

40.2 Megapixel X-Trans CMOS 5 HR Sensor

• X-T50’s compact and lightweight body weighs approximately 438 grams (15.45 ounces)1, and features the X Series’ popular back-illuminated 40.2 megapixel X-TransTM CMOS 5 HR sensor and the high-speed image processing engine X-Processor 5. The latest image processing algorithm in the fifth generation X Series cameras delivers high resolution while maintaining a high signal-to-noise ratio. X-T50 is compatible with all X Series lenses, and the sensor’s high pixel count of approximately 40.2 megapixels is maximized by the digital teleconverter function2, allowing images to be magnified by either 1.4x or 2x. X-T50’s pixel structure allows light to be captured efficiently; with ISO 125, the electronic shutter can be set to a shutter speed of up to 1/180000 second, achieving highly precise control of exposure time.

In-body Image Stabilization (IBIS) and Auto mode

• X-T50 is equipped with a 5-axis IBIS function with a maximum of 7.0 stops3. While maintaining the mobility that has been a key feature of previous X Series models, X-T50 enables comfortable, hand- held image making, even in low light. Equipped with an AI-based subject detection autofocus (AF) developed using deep learning technology, X-T50 can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones4. When in Auto mode, X-T50 detects the subject and tracks it while keeping it in focus, making it easy to create high-quality still images and movies.

6.2K/30P and 4K/60P video capabilities

• For video creators, 6.2K/30P recording is available. Tracking AF functionality is also available for high-quality video recording.
• X-T50’s extensive 13+ stop dynamic range on F-Log2 is perfect for color grading.

Sophisticated product design

• X-T50 features a 1.84 million-dot, tiltable rear LCD monitor inside a new, rounded body and grip, designed to fit comfortably in the hand while maintaining a compact size.
• A pop-up flash integrated into the viewfinder is mounted on the top plate, automatically controlling the amount of light needed for dark scenes and backlit portraits.

Native Frame.io Camera to Cloud Connectivity

X-T50 offers an accessory-free, native Camera to Cloud integration for Adobe’s Frame.io, which allows users to wirelessly connect any X-T50 to an active internet connection, authenticate it to Frame.io, and automatically upload photos and videos just moments after they are created. This can drastically reduce the amount of time needed to reach the end of any post-production workflow. X-T50 is the latest X Series camera to integrate Frame.io’s Camera to Cloud technology, joining FUJIFILM X-H2, FUJIFILM X-H2S, FUJIFILM X-T5, FUJIFILM X-S20, and FUJIFILM X100VI mirrorless digital cameras in offering the capability.

FUJINON XF16-50mmF2.8-4.8 R LM WR Lens

XF16-50mm is a standard zoom lens that covers a focal length range from wide-angle 16mm (equivalent to 24mm in 35mm format) to medium telephoto 50mm (equivalent to 76mm in 35mm format). It offers high-speed and high precision autofocus, with magnification of 0.3x at the telephoto end (equivalent to magnification of 0.45x in 35mm format), allowing the user to get as close as approximately 4cm (1.4 inches) in minimum focusing distance throughout the zoom range and as close as 15cm (approximately 6 inches) from the front of the lens to the subject.

XF16-50mm features a weather resistant structure (weather sealing applied to 13 areas of the lens barrel) and is temperature resistant down to -10 degrees Celsius (14 degrees Fahrenheit), allowing for versatile use in a wide range of scenes.

Adopting a lens configuration of 9 groups and 11 elements, including 3 aspherical lenses and 3 extra- low dispersion (ED) lenses, XF16-50mm suppresses chromatic aberration and maintains high- resolution performance throughout the zoom range. In addition to its high-resolution performance, XF16-50mm also has a close-up capability equivalent to roughly half that of macrophotography in 35mm format, making it effective for photographing food, crafts, plants, and various everyday scenes.

Product Features

Lightweight Design

• By optimizing the placement of the lens, XF16-50mm has a weight of approximately 240 grams (8.5 ounces), making it the lightest zoom lens in the XF lens lineup to date.
• The constant-length design, in which the lens does not extend during zooming, provides a truly comfortable zoom operation for users.

Fast and accurate Autofocus

• XF16-50mm uses the inner focus method, which drives a compact and lightweight group of focus lenses with a linear motor. In addition, the high-speed and high precision autofocus system, achieved through the miniaturization of the focus lens group, creates accurate AF within approximately 0.015 seconds5.

Pricing and Availability for FUJIFILM X-T50 and FUJINON XF16-50mm

FUJIFILM X-T50 digital camera will be available in Black, Charcoal Silver, and Silver with expected availability in June 2024 at a Manufacturer’s Suggested Retail Price of $1,399.95 USD ($1889.99 CAD). Additionally, Fujifilm plans to introduce a kit featuring X-T50 and FUJINON XC15-45mmF3.5- 5.6 OIS PZ lens, at a Manufacturer’s Suggested Retail Price of $1,499.95 USD ($1,999.99 CAD).

FUJINON XF16-50mmF2.8-4.8 R LM WR lens is also expected to be available in June 2024, at a Manufacturer’s Suggested Retail Price of $699.95 USD ($949.99 CAD).

Alongside the release of the FUJINON XF16-50mmF2.8-4.8 R LM WR lens, Fujifilm plans to introduce kits featuring this lens with its FUJIFILM X-T50, FUJIFILM X-T5, and FUJIFILM X-S20 mirrorless digital cameras, each of which feature in-body image stabilization designed to maximize the lens's performance. Manufacturers Suggested Retail Price of the X-T50 kit variations will be as follows:

• FUJIFILM X-T50 with XF16-50mmF2.8-4.8 R LM WR Lens Kit: MSRP $1,799.95 USD ($2,429.99 CAD)
• FUJIFILM X-T5 with XF16-50mmF2.8-4.8 R LM WR Lens Kit: MSRP $2,099.95 USD ($2,839.99 CAD)
• FUJIFILM X-S20 with XF16-50mmF2.8-4.8 R LM WR Lens Kit: MSRP $1,699.95 USD ($2,299.99 CAD)

For more information, please visit https://fujifilm-x.com/en-us/products/cameras/x-t50 and https://fujifilm-x.com/en-us/products/lenses/xf16-50mmf28-48-r-lm-wr/.

1 Including battery and memory card.
2 Depending on the shooting mode, the digital teleconverter may not be deactivated or selected.
3 Based upon CIPA standard in pitch / yaw directions, and when coupled with FUJINON XF35mmF1.4 R lens. 4 Set the subject detection setting to "Bird" to detect insects or "Aircraft" to detect drones.
5 Autofocus speed on the wide-angle end, using an internal measurement method compliant with the CIPA Guidelines, when mounted on the FUJIFILM X- T4 mirrorless digital camera and with Phase Detection AF and High Performance mode activated.

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Press Release:

Lightweight, High Speed: Fujifilm Introduces FUJIFILM GFX100S II Mirrorless Digital Camera

All the Power of the GFX System in a Small, Light Body Designed for Image Makers

VALHALLA, N.Y., May 16, 2024 – FUJIFILM North America Corporation, Electronic Imaging Division, today announces the latest addition to its GFX System mirrorless digital camera lineup, FUJIFILM GFX100S II (GFX100S II). This new camera harnesses the image quality and key functionality from the larger GFX100 II mirrorless digital camera, in a smaller, lighter GFX System body designed for image makers who want to expand their system and/or are seeking an entry point into large format photography.

“Our GFX System continues to revolutionize ultra-high-resolution, large format image making by taking it out of specialist studio environments and putting into the hands of passionate creatives across all genres, styles and applications,” said Victor Ha, vice president, Electronic Imaging Division and Optical Devices Division, FUJIFILM North America Corporation. “GFX100S II is the natural next step in the evolution of the product line that specifically caters to the needs of photographers who have wanted additional autofocus performance and responsiveness from their GFX100S cameras. We feel we’ve really delivered in that regard and done so in a way that allows it to keep its compact form factor, which means it can make an appearance in almost any creative setting.”

GFX100S II is equipped with a new, high-performance GFX 102MP CMOS II large format sensor1 approximately 1.7 times larger than a 35mm full-frame sensor, and paired with Fujifilm’s latest high- speed image processing engine, X-Processor 5, all housed within a compact body and weighing approximately 883 grams (31 ounces)2, making it the lightest digital camera in the GFX System.

GFX100S II offers rich tonal expression and three-dimensional rendering capabilities, made possible by the unique characteristics of the large format sensor, with AI-based subject detection. It features fast and highly precise autofocus (AF) and continuous shooting speed of up to 7.0 frames per second3. The in-body image stabilization (IBIS) function achieves a maximum of eight-stop4 five-axis performance, the best in the GFX System. In terms of video performance, users can create vibrant and smooth 4K/30P videos, allowing for high-quality video production as well.

Main Features

Large format sensor with 102MP

• Improvement to the pixel structure in GFX100S II’s newly developed 102MP large format sensor has boosted the new sensor’s saturated electrons, enabling the use of ISO 80 as a standard sensitivity. At this setting and when shooting in 16-bit RAW, the camera can create images at greater dynamic range and with lower noise than with the previous GFX model.
• The new sensor’s micro lenses provide light use efficiency at the sensor’s edges. GFX100S II is equipped with a total of 20 Film Simulation modes, including REALA ACE mode, which combines faithful color reproduction and well-defined tonal expression.
• GFX100S II also includes the "Pixel Shift Multi-Shot" feature, which controls the in-body image stabilization function to shift the image sensor while creating photos. By creating a 16-shot RAW file, shifting the image sensor by 0.5 pixels for each shot, and using the dedicated software, "Pixel Shift Combiner", to combine the 16 RAW files, it is possible to generate an image with approximately 400 million pixels. Additionally, the "Real Color" mode, which captures 4 RAW files with a one-pixel shift for each image, can generate images with a resolution of 102 million pixels while suppressing false colors, in only one-fourth of the imaging time and data volume compared to the previous GFX model.

Powerful IBIS mechanism in a compact body

• The IBIS unit combined with gyro and acceleration sensors are designed to accurately depict even the slightest movement, along with the use of image information to detect shake and improve correction precision when creating an image. The camera’s IBIS mechanism also includes up to 8-stops of 5-axis stabilization performance, allowing creators who are working handheld to reliably, confidently, and comfortably create images even in low-light scenes without a tripod.
• The camera has a height of approximately 104mm (4 inches) and a depth of approximately 87mm (3.4 inches), similar to previous GFX System models.
• The body of GFX100S II incorporates Fujifilm's BISHAMON-TEX textured exterior, designed to provide comfort and grip when holding the camera.

Evolved high-speed, high precision autofocus (AF) and continuous shooting performance

• In addition to the evolved face and eye AF achieved through algorithm advancements, GFX100S II is equipped with AI based subject detection AF, developed with deep learning technology. It can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones5, and it features an improved AF predictive algorithm compared to previous GFX System models, enabling it to handle high-speed motion tracking situations effectively.
• With the new development of the 102 MP high-speed sensor and an exceptionally high readout speed along with a newly developed shutter drive, it achieves a continuous shooting performance of 7.0 frames per second.
• GFX100S II is equipped with a high-magnification, high-resolution electronic viewfinder (EVF) with a magnification of 0.84x and 5.76 million dots that is designed to suppress image distortion and flow caused by shifts in the position of the eye.

4K/30P video recording capability

• With the new sensor in GFX100S II, the standard ISO100 is available in video mode to deliver even higher image quality in video footage than on previous GFX System models.
• GFX100S II is equipped with a tracking AF function during video recording. When using AF-C + Wide/Tracking AF, the user can easily track the intended subject, even in situations where multiple subjects are present.
• The camera offers 4K video recording at 30 frames per second and is capable of recording in 4K/30P 4:2:2 10-bit on a compatible SD Memory Card (sold separately). GFX100S II is offers compatible recording using Apple ProResTM by connecting an external SSD via a USB Type C cable.6
• GFX100S II is equipped with "F-Log2," which offers a wide dynamic range of 13+ stops for recording, allowing for increased optimal flexibility in post-production, and it has the capability to record and output different video formats using different recording media and HDMI output. For example, users can record using "F-log2" onto any compatible recording media, while also simultaneously monitoring video via HDMI with any Film Simulation mode applied. This makes it easy to apply creative looks on set, but still retain flexibility for almost any post-production color workflow.
• GFX100S II offers an accessory-free, native Camera to Cloud integration for Adobe’s Frame.io, which allows users to wirelessly connect any GFX100S III to an active internet connection, authenticate it to Frame.io, and automatically upload photos and videos just moments after they are created. This can drastically reduce the amount of time needed to reach the end of any post- production workflow. GFX100S II is the latest GFX System camera to integrate Frame.io’s Camera to Cloud technology, joining GFX100 II in offering the capability.

Optional accessories

Hand grip (MHG-GFX S)

This metal hand grip is designed to enhance grip and stability when image making with larger telephoto lenses and offers optimal convenience when using a tripod.

Pricing and Availability

FUJIFILM GFX100S II is expected to be available in June 2024 at a Manufacturer’s Suggested Retail Price of $4,995.95 USD ($6,749.99 CAD). The MHG-GFX S hand grip is available at a Manufacturer’s Suggested Retail Price of $149.99 USD ($195 CAD).

For more information, please visit https://fujifilm-x.com/en-us/products/cameras/gfx100s-ii/.

Additional News:

Membership in C2PA7 and CAI8 and efforts to develop a system to provide context and history for digital media In recent years, it has become an important global objective to work to rebuild trust online by proving the authenticity of photographs, videos and other online content. To further this effort and enable creative and business activities to continue to flourish, Fujifilm has joined two organizations, the Coalition for Content Provenance and Authenticity (C2PA) and the Content Authenticity Initiative (CAI). Fujifilm is collaborating with these organizations in their efforts to ensure that the originator of digital content can be verified online through Content Credentials.9 Through its association with C2PA and CAI, Fujifilm will assist efforts to develop a system to provide context and history of digital content by providing valuable information, such as the origin and record of content, to the digital file. Fujifilm is committed to ultimately applying this verification solution to its GFX and X series line-up10.

1 The new sensor has a diagonal length of 55mm (43.8mm in width x 32.9mm in height) which has approximately 1.7 times the area of a 35mm format sensor.
2 Including the battery and the user’s memory card.
3 When using the mechanical shutter
4 At CIPA standard compliant in pitch/yaw directions, with the FUJINON GF63mmF2.8 R WR lens mounted.
5 The ”Bird” Subject Detection setting is used to detect insects and the “Airplane” setting is used to detect drones.
6 Certain recording modes of the GFX100S II may not be fully compatible with certain types of SSDs. Consult https://fujifilm- x.com/en-us/support/compatibility/cameras/list-of-supported-memory-cards/ for a list of confirmed compatible SSDs.
7 An open, technical standards body addressing the prevalence of misleading information online through the development of technical standards for certifying the source and history (or provenance) of digital content. C2PA is a Joint Development Foundation project that publishes Content Credentials, the digital content verification system and standard.
8 A global community of media and tech companies, NGOs, academics, and others working to promote adoption of an open industry standard for content authenticity and provenance – called Content Credentials.
9 Content Credentials is essentially an “ingredient statement” for digital content that is designed to attach secure tamper-evident metadata to digital content, which can include important information such as the creator’s name, the date an image was created, what tools were used to create an image and any edits that were made along the way.
10 Scheduled to be deployed as needed through firmware updates. (Deployment schedule to be determined).

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Press Release:

Super Telephoto Powerhouse: Fujifilm Introduces FUJINON GF500mmF5.6 R LM OIS WR Lens

VALHALLA, N.Y., May 16, 2024 – FUJIFILM North America Corporation, Electronic Imaging Division, today announces the latest lens in its GFX System line of digital camera and lens products – FUJINON GF500mmF5.6 R LM OIS WR (GF500mm), a super telephoto prime lens designed for photographers who primarily specialize in distant, moving subjects in genres ranging from wildlife and outdoor sports to landscape and street photography. GF500mm can create images up to 500mm (equivalent to 396mm in 35mm format), making it the lens with the longest range in the lineup of GF lenses to date.

“GF500mm is an exciting addition to the GFX System because it combines incredible range with the power of the system’s 102 megapixel sensor,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “GF500mm’s compact, lightweight design and super telephoto focal length enable photographers to create images in impeccable detail they may not have previously dreamed was possible.”

By miniaturizing a typically large and heavy super telephoto lens and achieving high-speed and high precision autofocus, GF500mm enables super telephoto photography in sports, wildlife, and bird photography, where high mobility is required. With incredible image stabilization sensing accuracy and optimal mechanical design, it achieves powerful image stabilization with up to 6.0 stops1 of compensation. Users can comfortably enjoy handheld image making in the challenging super telephoto range, where camera shake is likely to occur.

Product Features:

Telephoto capabilities beyond what the naked eye can see

• By combining GF500mm with the FUJINON Teleconverter GF1.4X TC WR, users can expand the GF500mm's focal length, achieving a maximum focal length equivalent to 700mm (equivalent to 554mm in 35mm format).
• With a lens construction consisting of 14 groups and 21 elements, including two Super Extra-low Dispersion (ED) lenses and five ED lenses, GF500mm effectively suppresses chromatic aberration specific to super telephoto lenses and achieves high resolution performance. It accurately depicts a level of detail beyond what the naked eye can see.

Lightweight yet durable design

• In contrast to the usual heft of large format telephoto lenses, GF500mm tips the scales at only 1,375 grams (3.03lbs)2. In addition to its lightweight design, GF500mm’s optimal arrangement of ED lenses and Super ED lenses minimizes chromatic aberration that is likely to occur with miniaturization, enabling GF500mm’s compact size, light weight, and high-resolution performance.
• GF500mm is temperature resistant down to -10 degrees Celsius (14 degrees Fahrenheit), and its weather-resistant structure features sealing at 18 points on the lens barrel. Furthermore, the front element of the lens is coated with fluorine, providing water-repellent and anti-smudge capabilities.

Fast, accurate autofocus

• While maintaining high resolution performance, GF500mm adopts an inner focus system that incorporates a small and light focus lens and drives the focus group using a linear motor. This enables a fast and silent autofocus (AF) with a minimum delay of approximately 0.31 seconds3.
• The user’s desired focus can be shifted to a pre-defined location via the Focus Preset button4.
• The GF500mm also features the Focus Limiter function (a setting within the Focus Range Selector), allowing users to restrict the lens’s AF range to shorten AF time when photographing a subject that is generally at least 5 meters (16.4 feet) away.

Pricing and Availability:

FUJINON GF500mmF5.6 R LM OIS WR lens is expected to be available in June 2024 at a Manufacturer’s Suggested Retail Price of $3,499.95 USD ($4,724.99 CAD).

For more information, please visit https://fujifilm-x.com/en-us/products/lenses/gf500mmf56-r-lm-ois- wr/.

1 According to CIPA standards, pitch/yaw direction.
2 Excluding lens cap, hood, and tripod mount.
3 AF speed on the telephoto end, using a CIPA Guideline compliant measurement method and when mounted on the FUJIFILM GFX100 II mirrorless digital camera with Phase Detection AF and High-Performance Mode selected.
4 To operate the "SET button," "focus control button," and "focus select switch" on the FUJIFILM GFX50S, it is necessary to update the camera body to version 3.10 or later.

Press Release:

Additional News:

Membership in C2PA1 and CAI2 and efforts to develop a system to provide context and history for digital media In recent years, it has become an important global objective to work to rebuild trust online by proving the authenticity of photographs, videos and other online content. To further this effort and enable creative and business activities to continue to flourish, Fujifilm has joined two organizations, the Coalition for Content Provenance and Authenticity (C2PA) and the Content Authenticity Initiative (CAI). Fujifilm is collaborating with these organizations in their efforts to ensure that the originator of digital content can be verified online through Content Credentials.3 Through its association with C2PA and CAI, Fujifilm will assist efforts to develop a system to provide context and history of digital content by providing valuable information, such as the origin and record of content, to the digital file. Fujifilm is committed to ultimately applying this verification solution to its GFX and X series line-up4.

1 An open, technical standards body addressing the prevalence of misleading information online through the development of technical standards for certifying the source and history (or provenance) of digital content. C2PA is a Joint Development Foundation project that publishes Content Credentials, the digital content verification system and standard.
2 A global community of media and tech companies, NGOs, academics, and others working to promote adoption of an open industry standard for content authenticity and provenance – called Content Credentials.
3 Content Credentials is essentially an “ingredient statement” for digital content that is designed to attach secure tamper-evident metadata to digital content, which can include important information such as the creator’s name, the date an image was created, what tools were used to create an image and any edits that were made along the way.
4 Scheduled to be deployed as needed through firmware updates. (Deployment schedule to be determined).

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Canon develops EOS R1 as first flagship model for EOS R SYSTEM

New Image Processing System Further Improves AF and Image Quality

MELVILLE, N.Y., - May 15, 2024 — Canon U.S.A., Inc. today announced that its parent company, Canon Inc. announced today that it is currently developing the EOS R1, a full-frame mirrorless camera, as the first flagship model for the EOS R SYSTEM equipped with an RF mount and is aiming for a 2024 release.

The EOS R1 is a mirrorless camera geared toward professionals that brings together Canon’s cutting-edge technology and combines top-class performance with the strong durability and high reliability sought in a flagship model. This camera will dramatically improve* the performance of both still images and video and meet the high requirements of professionals on the frontlines of a wide range of fields including sports, news reporting, and video production.

This camera employs the newly developed image processor DIGIC Accelerator in addition to the pre-existing processor DIGIC X. The new image processing system, composed of these processors and a new CMOS sensor, enables large volumes of data to be processed at high speeds and delivers never-before-seen advancements in Auto Focus (AF) and other functions.

By combining the new image processing system and deep learning technology to an advanced degree, Canon has achieved high-speed and high-accuracy subject recognition. For example, subject tracking accuracy has been improved so that in team sporting events where multiple subjects intersect, the target subject can continually be tracked even if another player passes directly in front of them. In addition, the AF “Action Priority” function recognizes subject movement by rapidly analyzing the subject’s status. In moments during a sports game when it is difficult to predict what will happen next, this function automatically determines the player performing a certain action, such as shooting a ball, as the main subject and instantly shifts the AF frame, thereby helping to capture decisive moments of gameplay.

The combination of the new image processing system and deep learning technology will help to improve image quality. Canon implements the image noise reduction function, which has been previously developed and improved as part of the software for PCs, as a camera function to further improve image quality and contribute to user creativity.

Canon is working on field tests for this camera and will support capturing definitive and impactful moments at international sporting events to be held in the future.

Going forward, Canon will continue to expand the EOS R SYSTEM lineup of fascinating cameras and RF lenses, thereby continuing to meet the demands of a wide range of users and contribute to the development of photography and video culture.

* In comparison to EOS R3 (released in November 2021)

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Thypoch Expands Simera 35mm & 28mm f/1.4 Lineup to Z/ X/ E/ RF Mounts

Thypoch, the emerging manufacturer of photo lenses in vintage look, is set to expand its popular Simera 35mm f/1.4 and Simera 28mm f/1.4 lenses to include Z/E/X/RF mount options. This expansion comes in response to feedback from Thypoch’s fans and users, who have expressed a desire for more versatility in their lens options.

The Thypoch team is committed to maintaining the exceptional performance of the original M-mount lenses while fine-tuning the new mount solutions for optimal results. The release of Z/E/X/RF mount lenses will provide photographers with enhanced capabilities to capture transient moments with precision and clarity.

Improved User Experience

The ergonomic crescent-shaped focus tab for the Z/E/X/RF lenses marks a significant improvement in the focusing experience. It’s a game-changer for focusing, replacing the old infinity lock with a design that makes focusing smoother and more intuitive, enabling photographers to achieve precise focus on their subjects with greater ease and comfort.

The subtle resistance at 0.7m and closer on the focus ring will be removed in the latest versions of Z/E/X/RF lenses. This enhancement caters to the user experience of non-rangefinder cameras from Nikon, Sony, Fuji, and Canon.

Retained Design and Optics

The classic design of the automatic depth-of-field scale provides a quick and easy way for photographers to determine focus distance when shooting at hyperfocal distances, ensuring that every shot is perfectly focused.

Simera 35mm f/1.4 and Simera 28mm f/1.4 for Z/E/X/RF mount have a constant maximum aperture of f/1.4 and a constant minimum focusing distance of 0.45m and 0.4m. Photographers are therefore able to achieve beautifully blurred backgrounds and crisp subjects in low-lighting conditions as well. Both lenses feature built-in floating elements (FLE) to ensure optimal image performance at close distances, delivering sharp imaging from center to edge and conveying subtle narrative texture.

Clicked and de-clicked aperture modes symbolized by icons “sun” and “moon” are also in place for users to choose based on their needs. Videography is made easier via de-clicked aperture modes, which enable users to switch apertures silently and seamlessly.

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