Brightin Star will announce two new lenses this month:
The post Brightin Star to announce two new lenses this month: 50mm f/1.05 & 60mm f/2.8 appeared first on Photo Rumors.
SG-Image announced a new 75mm f/1.2 medium format lens for GFX and XCD mount – here are the details (SG-Image lenses are sold on Amazon, eBay, and AliExpress):
The post SG-Image announced a new 75mm f/1.2 medium format lens for GFX and XCD mount appeared first on Photo Rumors.
By now, you may have seen our articles calling 2025 one of the most interesting years in recent history when it comes to camera releases and new lenses. We got the DPReview editorial team together to discuss why that might be, and to go a bit more in-depth on what made some of last year's most out-there releases so interesting.
Here are the most popular PhotoRumors posts of 2025:
Sony is rumored to announce three new lenses, boring cameras expected in the next 2-3 years
Canon EOS C50 full-frame cinema camera coming on September 9th?
Hasselblad X2D II 100C camera leaked pictures and press release
The post The most popular PhotoRumors posts of 2025 appeared first on Photo Rumors.
Here are the best-selling cameras in 2025 at Map Camera Japan – compact fixed lens cameras continue to be popular:
Source: Map Camera, via PentaxRumors
The post Compact cameras continue to be popular on the 2025 Map Camera best-selling list appeared first on Photo Rumors.
Here is an updated list of the latest/upcoming/rumored Chinese lenses:
Here is an updated list of photo gear promo codes you can use during this holiday shopping season
The post Updated list of latest/upcoming/rumored Chinese lenses appeared first on Photo Rumors.
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Heads up: this article is the second part of our wish list and predictions article for 2026. If you missed the first part, you can read it here (preferably before continuing this one; the outro will seem completely out of the blue if you haven't read the intro).
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The original EOS R7 was released in mid-2022, so it's probably about due for a refresh, possibly with a faster sensor and improved ergonomics. Whether we actually get one or not will likely be a bellwether for how much faith Canon has in the future of APS-C; at the moment, it has a very complete lineup of cameras, but seems to have left pretty much all the work on lenses to third parties like Sigma and Tamron (a tale as old as time). If the EOS R7 II comes out as a strong offering, it'll be a good sign for the future of Canon's mirrorless APS-C cameras.
We also wouldn't be surprised if Canon made a run at mirrorless tilt-shift lenses this year, given that they championed them in the DSLR era, and that the rest of their lens lineup is looking relatively complete. We also expect to see at least a few refreshes of the earlier lenses for RF mount if Canon feels like they could do them better, like Nikon and Sony have done with their second-gen 24-70 F2.8s.
Finally, Nikon's very good Z5 II has made Canon's entry-level EOS R8 seem a little off the pace, so we wouldn't mind seeing a refreshed version. If Canon really wanted to go for gold, it could use the sensor from the EOS R6 III, but realistically, updating the body to have a better battery, better controls and stabilization would probably be enough to get back in the race.
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Most of the major manufacturers have told us they've seen demand for compact cameras, but so far, no one has actually released a new, photo-focused option. We'd love to see the sensor from the PowerShot V1 make its way into a body with controls better-suited to photography, but given that Canon somewhat recently told us that it's working on ramping up PowerShot G7X III production, we're not sure how likely that is. Maybe enthusiasts just aren't the audience companies are aiming for with their compacts.
If Canon is going to continue the EOS R3 line, this would be the year we'd expect to see a follow-up, but we doubt that'll happen. The original came out when Canon wanted to give pros a mirrorless option without undercutting its recently-released EOS 1DX III, but now that the EOS R1 is out, it's hard to imagine what an EOS R3 II could do to differentiate itself from the full-fat pro body.
We mentioned Canon's lens lineup looking relatively complete, but the one offering it's missing is a fast, ultra-wide prime for astrophotography, which we (and by "we," we mean Dale Baskin) wouldn't mind seeing.
We'd like to see Canon copy Nikon, Panasonic, and Fujifilm's homework for firmware updates
And if we're really stretching, we'd like to see Canon copy Nikon, Panasonic, and Fujifilm's homework by bringing improvements made in newer cameras to its older models via firmware updates. We strongly suspect the EOS R5 II could handle running the EOS R6 III's live white balance picker, and that it's possible to let you map pre-burst capture to a button on the EOS R1.
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Given that they've already been announced, it's not a bold prediction to say that we expect to see the Monochrome and HDF versions of the Ricoh GR IV this year, but we are looking forward to them.
As for Pentax, we feel that if we don't see a new film camera or DSLR from them this year, it'll be a pretty clear signal – intentional or otherwise – that they're no longer participating in the camera market. When we interviewed them in early 2025, the company said it would "carefully research the market and then listen to [its] users and DSLR fans," and then draw a business roadmap. That would imply there wasn't one before, making it hard to believe that we'll see a new camera with a Pentax badge on it this year.
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We'd love to see a Ricoh GR IVx with a 40mm equiv. lens, but it may be a bit too soon after the release of the IV for that, yet.
If our dreams came true, we'd also get a new film camera from Pentax, perhaps a full frame follow-up to the Pentax 17. It's hard to tell how likely that is – it's our understanding that camera's development was driven by an engineer who's now left the company – so unless the Pentax 17 sold really well, there may not be much motivation left to continue that work.
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The camera that stands out most in OM System's lineup is the budget-friendly OM-D E-M10 Mark IV, as it still has Olympus' nameplate and branding. While the company could theoretically give it the OM-5 treatment, updating the branding and adding USB-C and the new menus, we don't necessarily think it's likely. OM System has made it clear that it's doubling down on the adventure and nature crowd, rather than mass market consumers, and it's hard to tell whether it could make a theoretical OM-10 live up to that reputation while still keeping it at a reasonable price.
With that said, OM System has shown it's capable of surprising us. Shortly after we released our article last year, saying that we didn't expect much from them, the OM-3 arrived at our desks, clearly signaling that there's still something left in the tank there... or that they have great products that they keep waiting in the wings just to prove us wrong. If that's what it takes to get another good Micro Four Thirds camera, though, we'll take it.
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When we interviewed OM System executives at CP+ in 2025, there was a lot of talk about a new Pen, continuing the line of cameras focused on "ultimate beauty and the ultimate craftsmanship." While so many manufacturers have told us that most people simply don't buy rangefinder-shaped cameras, we think OM System's ethos of travel and compactness would really work well with the concept. We're imagining an X100 rival with the OM-1/3's sensor, and while it almost certainly wouldn't come cheap, it could be a very interesting option in a market starved for truly tiny cameras.
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Nikon is one of the few brands where I think you can make some confident predictions about what might arrive this coming year. The Z9 is a little over four years old, which is a typical lifespan for one of its flagship cameras. In addition, we've seen Nikon move towards introducing the Content Credentials image authentication system, and the current Z9 lacks the hardware to deliver it. It's impossible to know whether a replacement would use the same sensor (perhaps as a Z9S) or if there's some excellent next-gen sensor waiting in the wings to form a more substantial upgrade. We'll have to wait and see.
The other model that seems likely is a ZfcII, bringing the Z50II's improved AF and processor into the company's Instagram-friendly retro body. Of course, it could turn out that most of the demand for a classically-styled camera was from the established, enthusiast audience, rather than the younger, more social media-focused crowd that the original Zfc was aimed at, in which case perhaps the bigger Zf already plugs the gap, but we think there's room for both.
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The other model that looks due for replacement, if the sales figures justify it, is the Z30. To us, it seems like an opportunity to brand it as the ZRc and borrow some of the buzz the ZR has created. We'd expect it to still be a little more vlogging-centric than the ZR and, if we had to choose, we'd probably prefer to see a newer sensor (in both this and the hypothetical ZfcII) rather than 32-bit float audio and Raw capture, but let's see what happens.
Finally, in light of the release of the DX Nikkor 16-50mm F2.8, we'd still love to see a spiritual successor to the D500. Modern AF, a fast sensor and a decent buffer, perhaps in a recycled Z6 body, would be a lovely thing. A big battery and image stabilization would be the cherry on the cake. We're not holding our breath, though.
We'd also like to signal to the Universe (and Nikon's product planning department) that a Z-mount version of the 300mm F4 PF would be excellent, so long as there are no awkward interactions with on-sensor PDAF. And, even though it looks really unlikely, at this point, we feel we should hold out a little hope for an updated Z7 model, even if it's not clear how it'd fit in the lineup.
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Given that Tamron's bread and butter is lenses that are slightly off the beaten path, it's not particularly easy to guess what its next move will be. This year, we saw it complete its "trinity" of G2 F2.8 zooms, which leaves us thinking that it will revisit some of its more obscure existing lenses to improve their optics and potentially tweak their focal ranges.
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While the market for primes is tipping towards saturation, it's hard not to wish that Tamron would play a more significant role in it. The company has a few offerings, like its 90mm macro, but perhaps it could take the same "find a niche and fill it" approach that it does with its zooms.
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We have a longer article going into the tech that shaped 2025, and we suspect the trends we discussed in it will continue to have an impact in 2026. If we had to bet which one will make the biggest splash, it'd be partially stacked sensors that increase readout speeds without the negative impact on dynamic range in stills that we initially thought they might come with.
While we're interested in seeing whether a higher resolution full frame option that uses the tech will appear, we're perhaps more excited about its application to other sensor sizes. If OM System and Panasonic had access to a Micro Four Thirds sensor that was fast, but not as expensive as the stacked model from the OM-1 and OM-3, or if Fujifilm had a 100MP medium format sensor that read out as quickly as previous-gen full frame ones, it could open the gates for some very interesting cameras.
We'll also be keeping a close eye on whether any manufacturers follow Sigma and Hasselblad's lead in adopting UltraHDR JPEGs. Unlike the HDR output options available in most cameras today, the format allows for more dazzling images straight out of camera, without giving up standard JPEG's broad software compatibility or harming the viewing experience on a standard DR display.
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So those are our best guesses and biggest hopes on what's in store for the coming year. If our exercise in grading our 2025 predictions is anything to go by, we wouldn't recommend taking any of it to the bank. As always, the point has mostly been a bit of fun... and if we can inspire any product managers to subtly bend upcoming releases to our whims, so much the better.
Of course, we're just humans and aren't attuned to every data point and hidden trend that may be out there, lurking in plain sight. Maybe we should check in on the AI to see if it's churned out any bright ideas...
Oh. It's just told us that Canon is going to make a retro-styled model with a wind-on lever that shoots Ultra HDR JPEG in the vertical format and will only capture video in open gate. We're pretty sure it's just as thoroughly confused by recent trends in the industry as we are and is hallucinating, but after last year...
Here is what else is new:
New Kondor Blue cage for Nikon ZR cameras: early-bird pre-orders now open with a discount
Tilta also announced a new Nikon ZR modular camera cage system (now 10% off)
Kondor Blue cages and accessories for the Leica SL/SL2/SL2S cameras
Zeiss lenses for Leica M-mount holiday savings: up to $505 off
Leica is developing its own camera sensor again (most likely for the Leica M12 camera)
The post What else is new? appeared first on Photo Rumors.
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| One of Abby's resolutions is to revive an old series focused on photographing artists while they work. This image was from one of those sessions. Photo: Abby Ferguson |
Happy New Year, DPReview community! For many, the start of a new year is a time to set goals (or refresh old ones), from big, bold resolutions to smaller incremental changes. So, as we kick off 2026, the DPReview team is taking time to reflect on how we did with last year's resolutions, along with what we want to accomplish this coming year.
I'm pleasantly surprised by my 2025 results. I pledged to give away gear to beginners, use my phone more as a camera, and print more photos. As the great philosopher Meat Loaf opined, "Two out of three ain't bad." (I didn't quite get to the printing)
For 2026, I simply want to take more photos. After a year focused on behind-the-scenes infrastructure projects, I'm chomping at the bit to get back into the field. Beyond that, I have three resolutions:
First, I need to return some sanity to my digital assets. I'm currently failing my own "digital shoebox" challenge, and the clutter is catching up with me. Second, I plan to use a wider variety of photo processing software. Adobe products do a great job for me, but I want to broaden my horizons. I recently started using DxO Photolab for a couple of projects, and I'm really enjoying the change of pace.
Finally, I plan to finish a documentary film project I started years ago in the Peruvian Amazon. I'm still missing some key assets I wanted to include, but like all filmmakers, I've reached the point where I just need to make it work and get it out there!
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I'm happy I got this portrait, but it would've been nice to use a flash (and ND) to make the lighting a little more dramatic. Fujifilm X-E5 | Fujifilm XF 33mm F1.4 | F1.4 | 1/1000 sec | ISO 160 |
As is often the case with resolutions, my report card for this year is a bit shaky. I absolutely took more portraits, and think my sample galleries have been more well-rounded for it. However, I took about as many pictures with my phone this year as I did last year, and I'm not sure if I picked up a flash even once.
So, as is tradition, my resolution this year is to actually do what I said I would last year, and start practicing flash photography. But as CGP Grey once said, wishing on a star that you were better than you are is a bad strategy for improvement. Thankfully, I have some help in the form of Godox's new iT32 flash, which can easily and, more importantly, cheaply, be adapted to any camera system, which eliminates the main barrier that I had to actually using flashes. (Look, it's hard when you're a camera reviewer who's constantly changing which brand you're shooting with.) Once I get my hands on one, I'll have a great excuse to actually start using flash.
And because I'd feel bad just re-using one of my resolutions from last year, I'll also say that I spent far less time outside than I wanted to in 2025, with or without a camera. So my goal for 2026 is to get out more often to climb, hike, camp and, yes, shoot some landscapes.
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| Photo: Mathew Anderson |
I joined DPReview in mid-2025 with the directive to revitalize the community by first helping to update the forum system. We accomplished a key forum migration milestone just a few weeks ago (although style and other improvements are still to be made), but it took up so much of my time that I didn't have a chance to share many of my actual photo-taking experiences.
2026 is going to be the year when I am much more involved in sharing my digital photography experiences with you all! I hope you will ask many questions, show curiosity about the scenes, and hopefully teach me a thing or two about what it takes to become a veteran digital photographer. I am looking forward to it!
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| I'd like to take more portraits in general in 2025, but especially ones of artists in their element. Photo: Abby Ferguson |
Last year was a bit of an oddity for me, as I didn't set any resolutions for myself as I normally do. I started working here at DPReview right after the new year, so getting my feet under me at the new job was my primary focus at the time. Leading up to 2026, though, I've been thinking about resolutions a fair amount. The past handful of years, but especially 2025, were challenging photography-wise. I'm not going to be so bold as to say I will magically solve my photography dilemma, but there are still some things I'd like to work towards in 2026 that I've been missing lately.
One of my resolutions is to apply to more shows this year. I'd love to get my photography in front of more people beyond just social media and DPReview, and the only way that will happen is if I put in the effort. So, I'll be keeping an eye open for calls for work and putting my photographs out there to the applicable ones.
I am also setting the goal of reviving a project I worked on when I lived in Hawai'i, but put on hold when I moved a few years ago. That series was dedicated to photographing artists in their studios, documenting the details of their workspaces and also the process behind their art. Starting that project back up would allow me to take more candid portraits again, something I've been missing lately. Plus, it was a fun project that introduced me to some wonderful people, and I'd love to make time for it once again.
Happy New Year to everyone who reads PhotoRumors – whether you’re just checking in for the latest scoops, or tipping us off with rumors! Huge thanks to all of you for being part of this little community.
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PhotoRumors started in January 2009, and we already have 14,695 blog posts and 134,590 comments:
The post Happy New Year! appeared first on Photo Rumors.
Here is an updated list of the latest/upcoming/rumored Viltrox lenses:
Here is an updated list of photo gear promo codes you can use during this holiday shopping season
The new Viltrox conversion lenses for Fuji X100 cameras are now in stock
The post What’s coming next from Viltrox? appeared first on Photo Rumors.
ProGrade will have a significant price increase for memory cards in Japan on January 8th, “due to the surge in demand associated with the construction of AI infrastructure.” The ProGrade SDXC UHS-II V60 GOLD 1TB memory card, for example, will go up by 123% – here is the full list of price increases:
Effective from January 8, 2026 Notice of regular price increase
Responding to the significant price increase of flash memory due to the surge in demand associated with the construction of AI infrastructure
Due to the rapid increase in demand for semiconductor memory associated with the construction of AI infrastructure, and the resulting significant increase in flash memory prices, ProGrade Digital Inc. will raise the regular prices on the Amazon.co.jp ProGrade Digital Inc. store on January 8, 2026. At the same time, the exchange rate, currently $1 = 150 yen, will be changed to $1 = 155 yen to reflect the current exchange rate. Please refer to the price list for the new regular prices.
Although supply uncertainty and price fluctuations are expected to continue in the semiconductor memory market in 2026, we will make every effort to maintain as stable a product supply as possible.
The post Significant ProGrade memory cards price increase coming in Japan (up to 123%) appeared first on Photo Rumors.
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| Image: Westend61 / Westend61 via Getty Images |
Welcome back to our Question of the Week series! This reader-focused series aims to get our photographic community to share thoughts on all sorts of photography-related topics in our forums. We pose questions about gear, favorite camera stores, advice, problem-solving and more, and you share your thoughts and opinions.
This week, we’re leaning into the holiday spirit! The season of giving (and occasionally re-gifting) is upon us, and that means it’s time to unwrap some memories – both heartwarming and hilarious.
What’s the best photography-related gift you’ve ever received? Maybe it was a dream lens that caused you to take on an adventure deep in the mountains, or a handmade camera strap that’s now an essential part of your kit. And what about the worst? Perhaps someone thought you needed yet another "World’s Best Photographer" mug, or that odd lens filter set that turned every photo a shade of green.
In this edition of our Question of the Week series, we want to hear your gift stories: the memorable, the useful and the truly baffling. Share your favorites (and flops) in the forum link below. Photos of the gifts (or what you created with them) are also more than welcome! We'll highlight some of your most entertaining and heartfelt responses in next week's roundup.
Click here to answer the Question of the week
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When we set out to make predictions for the year ahead this time last year, we discovered that our crystal ball wasn't working. And unfortunately, despite several attempts to recalibrate it, we still haven't managed to get it working.
Instead, we decided to get with 2025's hottest trend* and train an AI model to do our predicting for us. After all, we figured, we have probably the most comprehensive camera database in the world that we can use as a dataset.
Turns out 2026 will still be hard to predict. Most of the major camera makers have updated their core lineups such that, with a few exceptions, it's not obvious which of the remaining models are going to receive updates and which have already been quietly abandoned.
Camera makers seem to be trying all sorts of novel ideas in an attempt to attract new audiences, and the more data we gave our AI model about 2025's cameras, the madder its suggestions became. So, like the rest of the content on DPReview, we're going to have to make do without the help of machine learning or large language models and rely on a group of camera enthusiasts making semi-informed guesses.
As always, this article does not include any information from manufacturers nor any speculation from rumor sites.
*By which we're referring to the cooling costs of all these AI tools that none of us asked for and which have definitely made the internet better.
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The cameras under the a6700 in Sony's APS-C lineup are looking very long in the tooth now, and it seems possible we could see an update to them. As for whether we'll get another camera like the a6100, which is aimed at as broad an audience as possible with an ultra-affordable price tag to match, though, it's hard to tell. It's possible that going after vloggers is more profitable than courting beginner photographers nowadays, so we wouldn't be shocked if we instead see a more entry-level APS-C ZV camera.
It also feels like we're about due for the a7R VI, though it'll be interesting to see which way Sony takes it. We could see arguments for either speeding up its current 61MP sensor with partially stacked readout tech, and gaining improved dynamic range performance in the process, or going even higher resolution. It's always possible that Sony could do both, but perhaps we ask for too much.
If we had to place bets, our money's on an FX3 II coming out before we see another a7S, perhaps with the tilting EVF and mechanical shutter like the recently announced FX2. Sony launched the FX3 shortly after the a7S III, which was probably a bit disappointing to early adopters who likely would've been better served by the more cinema-focused body. We'd like to think Sony wouldn't make that mistake twice.
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You all knew this one was coming: we really wish Sony would make a new RX100. If we're really picky, we'd also ask that it have the 24-70mm equiv. F1.8-2.8 lens from the Mark V, and a sensor that didn't make it cost $1200 ... wait, are you serious? Sheesh. Okay, make that $1700, as the current VII does. At this point, though, we'd just be happy to see a new compact from Sony that has any signs of modernity, like USB-C instead of microUSB, and tolerable menus.
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We think the only thing that's easy to predict from Sigma is updated firmware for the BF, mainly because we were told it was a project that would continue to develop once it was out in the wild. Beyond that, I don't think it's possible to second-guess what the company might do next.
We'd love to see aperture or control rings and weather sealing added to refreshed versions of the DC DN primes, and their appearance on this year's 12mm F1.4 DC and 17-40mm F1.8 DC gives us some hope in that regard. Sadly, given the status updates that have been given, we aren't predicting that the promised full-frame Foveon camera will arrive in 2026, but we want to believe it's still possible, so we don't want to relegate it to the wishful-thinking list.
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In terms of a wishlist, we'd love to see the downsizing approach Sigma took with the 35mm F1.2 II applied as broadly as possible (we're going to assume it's easier said than done). And, because Richard was involved in the discussions leading to this article, we're going to say yet again that we'd love to see a modern version of the 50-150mm II EX DC HSM: because 70-200mm equivalents for APS-C can be a brilliant thing if they're usefully smaller, lighter and less expensive than camera maker's 70-200mm F2.8 lenses, and Sigma has a proven record of delivering on those fronts.
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Surely it's time for a new X-Pro? Fujifilm has made clear that it intends to make one, so 2026 must surely be the year. As perhaps the most photo-focused camera in the lineup, it needn't necessarily wait for a fancy new sensor, though building a flagship model around a sensor or processor that then gets superseded too soon would risk taking the shine off the experience for owners.
Beyond that, the oldest cameras in Fujifilm's lineup are the X-H2 and X-H2S twins. Could a sensor with faster readout (a partially stacked variant of the 40MP chip, perhaps?) allow the two lines to converge again, offering a single hybrid model that excels at both stills and video, rather than forcing buyers to pick which is more important to them?
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2025 was a quiet year in terms of lens launches for Fujifilm, so we'd expect to see some action on that front. Both its X and GF lens ranges are looking complete enough that it's hard to point to any obvious gaps that still need filling, so we're into the realms of what we'd like to see replaced or upgraded.
An updated version of the 50-140mm F2.8 with any excess of the downsizing pixie dust used on the 16-50mm F2.8 II sprinkled in its direction would be nice. There are also a couple of primes that might benefit from a refresh and the application of the latest focus motor know-how, but everyone seems to have a different opinion about where this should start.
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The most confident prediction we can make is that we'll see a variety of special edition models from Leica this year. We haven't a clue which brands the German perfectionists will choose to gang up with (and wouldn't rule out having to go straight to Wikipedia to work out who they are, once announced), but there'll definitely be some.
We also think it might be time for an M12. We've seen just about every possible variation of the M11, including one that isn't even a rangefinder, so the time is surely getting close. If nothing else, the company's pioneering commitment to the Content Credentials concept suggests it's time for the principal M model to gain the requisite hardware. But, as with so many of our guesses predictions, it depends a lot on whether someone has anything better than the current 61MP sensor about to take to the stage. That is likely to be the catalyst for much of what does or doesn't happen in 2026.
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Leica operates in such rarefied fields and such obscure niches, it's hard to even know what to wish for (other than the lottery win that should probably happen before any of us try to get too committed). Perhaps we'll see Leica become the next company to adopt a true HDR workflow, with a bright monitor and default use of an HDR delivery format. The company's creation of mono variants of some of its cameras suggests it's comfortable playing to specialized niches, but there's a difference between embracing a style of photography with a long and storied history, versus leaping into a technology that is inherently near-incompatible with prints.
Whatever else, we'd love a Q3 43 Mono.
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Given how well the S1II's sensor performs for video, it feels inevitable that Panasonic will release some sort of video camera based around it. That could take the form of a Nikon ZR or Sony ZV-E1 competitor, focused on vlogging and ease of use, or it could be something more akin to the Canon EOS C50 or Sony FX3, with a cinema-style body that has even more cooling and is covered in attachment points.
Beyond that, it's hard to predict what Panasonic might do next, given that it just updated pretty much all of its high-end, full frame cameras. It still seems a bit early to expect an update to the S5 series... if indeed the company plans on continuing that line at all, instead of replacing it with the S1IIE. Panasonic is another one where the only thing we really expect is the unexpected, be that a new camera or a feature-packed firmware update.
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We said it last year, and we'll say it again: we'd love to see a new enthusiast compact from Panasonic, potentially as a continuation of the LX100 series. Though, like with Canon and Sony, it seems like companies have a lot of momentum in just letting the compact market ride.
Similarly, we'd also be excited if Panasonic were to come out with a new GM or GX camera; the market is sorely missing a truly compact Micro Four Thirds option that plays into the mount's greatest strength: its collection of solid, compact lenses. Is Panasonic invested enough in the system to do that? We're not sure, and the fact that they repurposed a full frame body for the G9 II gives us extra pause, but that doesn't keep us from hoping.
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This article would be unbelievably long if we tried to cover every major brand here, so we've split it into two. The second part will be coming shortly, and we'll add a link here as soon as it's live.
SG-Image is developing a new AF 35mm f/2.2 pancake lens for E/Z/L mount – here are some pictures of the final prototype (SG-Image lenses are sold on Amazon, eBay, and AliExpress):
The post SG-Image to announce a new AF 35mm f/2.2 full-frame pancake lens (E/Z/L) appeared first on Photo Rumors.
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| The Sigma 17-40mm F1.8 was one of our favorite lenses in a year of great lenses. Photo: Mitchell Clark |
We recently argued that this year had some of the most interesting camera releases that we've seen in a long time. But cameras are only half of the equation when it comes to photography, and, looking at our lens timeline, it's clear that it's also been a weird and wonderful year for optics, too.
We've seen interesting updates to bread-and-butter lenses, wildly ambitious primes and zooms, and things that we may never have thought to ask for, but are glad they exist. And, unsurprisingly, the innovations haven't all been happening at the major camera companies; you'll see Sigma, Viltrox, Laowa and others pop up just as often as we cover what's made this year such an interesting one for lenses.
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| Nikon's new standard zoom this year still managed to break the mold. Photo: Nikon |
While it's always fun to talk about exotic and specialist lenses, they're not what most photographers will end up buying and using. Thankfully, there have been several lenses that cover standard focal lengths and use cases, but that come with some eye-catching feature or innovation.
The quintessential example of this is probably Nikon's 24-70 F2.8 S II; it's a workhorse full-frame standard zoom, refreshing an option that, honestly, wasn't all that old. But with it, Nikon managed to do something that we hadn't seen before: make an F2.8 standard zoom with a fully internal zooming design, making it easier to handle and more weather resistant.
Speaking of standard zooms, how about a medium format one? Hasselblad's XCD 35-100mm F2.8-4 E is a 28-76mm F2.2-3.2 equiv., with a size and weight that's strikingly similar to its full frame counterparts. Paired with the company's new X2D II, it provided a walkaround photography experience that was so normal, you could be forgiven for forgetting you were using a camera packing a 100MP sensor.
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| Photo: Abby Ferguson |
Going the other direction, we also saw two great APS-C standard zooms this year. We're delighted that the Nikon Z DX 16-50mm F2.8 VR exists, though, arguably, it's mostly exciting because the company hasn't allowed anyone else to make that kind of lens for its Z mount cameras. What really impressed us was Sigma's 17-40mm F1.8 DC Art; it follows up on a legendary lens from the DSLR era, but now there are cameras that can actually focus it. Its price, size and weight are all really impressive given its fast aperture, and it's the kind of thing you'd only see from a company committed to driving APS-C systems forward.
Sigma also released the 35mm F1.2 DG Art II this year, which is smaller and lighter than its predecessor, making it an F1.2 prime you could conceivably walk around with. It's also somewhat affordable, at a fraction over half the price of the 35mm F1.2 Nikon put out this year. However, if you're looking for less expensive fast primes, it's hard to ignore what Viltrox has been doing with its Lab and Pro series this year, entries in which have garnered positive reviews, even when compared to more expensive options from more established brands.
We hope the 45mm F1.2 is just the beginning of a line of compelling budget options from Canon
And while we're talking about primes, it's also worth calling out Canon's latest 45mm F1.2, since its $470 price tag makes it the cheapest autofocus F1.2 lens we've ever seen. It's only 1/3EV faster than the F1.4 lenses Nikon's been releasing (which are faster focusing and a bit stronger when it comes to IQ), but we hope it represents just the beginning of Canon providing a line of compelling budget options to its mirrorless lineup.
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| The Sigma 135mm F1.4 isn't a compact lens by any means, but it's certainly a looker. Image: Sigma |
Of course, if companies had just come out with good versions of lenses we'd usually expect, this year would hardly be winning any superlatives. Thankfully, we've also seen a slew of lenses that did something completely new or provided an option that we haven't had for a long time.
Sigma was one of the leaders in this space, with several of its press releases starting by declaring a lens as a first at something; the first 200mm F2 for full-frame mirrorless systems, the first full-frame autofocus 135mm F1.4, the first lens for mirrorless with a 18.8x zoom ratio, etc. The company put out so many lenses that made us go "hold on, now, that's an interesting idea," that we potentially could've written this article based on its work alone.
Thankfully, we saw other brands trying new things, too. Perhaps the most notable is Sony's 50-150mm F2 GM. While we've seen other F2 zooms before, getting a telephoto option opens up a whole new world; it's a versatile lens that lets you achieve a large degree of subject separation, and that isn't an absolute beast to carry around with you.
This year also saw Nikon release its first full-frame power zoom lens, focused on video, Panasonic making a full-frame ultra-telephoto zoom lens that doesn't break the bank and takes teleconverters (partially made possible by a clever spring mechanism) and OM System coming out with its long-awaited 50-200mm F2.8.
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Fujifilm's latest kit lens, paired with the X-T30 III, seems perfectly suited for the audience the camera's aimed at. |
Even the kinds of lenses that would usually be completely unremarkable have something that make them interesting, this year. Sigma and Tamron both released all-in-one zooms – the 20-200mm F3.5-6.3 and 25-200mm F2.8-5.6, respectively – which offer reasonable image quality for their range despite being shockingly small and light for full-frame lenses. Meanwhile, Fujifilm and Canon put out entry-level APS-C kit lenses that go surprisingly wide in a way that might appeal to people who are mostly used to shooting with their phones. The Fujifilm 13-30mm collapses, making it absolutely tiny when paired with a camera like the X-M5 or X-T30 III, and the Canon is a powerzoom with a remarkably quiet motor that you won't hear in your video.
While we've (perhaps over-thoroughly) covered what made this such an interesting year for lens releases, that does raise the question: what made everyone suddenly start throwing a bunch of surprisingly good ideas at the wall?
The basics have been taken care of, it's time to get creative
While it's hard to say for sure, it's probably a similar story as it is with cameras; for most mounts, the basics have been taken care of, and there aren't any obvious holes in the lineup. There are some exceptions, sure (especially in APS-C land), but most photographers will be able to get most of the lenses they need. That leaves engineers free to work on less conventional ideas and to focus on things that they think might give their system a competitive edge.
Speaking of competition, customers have more and more options when it comes to standard lenses. If you're looking for a fast, autofocus prime on E or Z mount, you have not only the one or two options from Sony or Nikon, but upwards of half a dozen offerings from third parties like Sigma, Viltrox, Meike, 7artisans, TTartisan, the list goes on. It's possible the bigger brands are releasing lenses that they think won't be so easy to replicate in the near-term.
Whatever reasons the manufacturers have, it's a win for the rest of us. We here at DPReview appreciate having interesting things to test and write about, and consumers benefit from having even more options, including ones that may allow them to try out niche things they couldn't before. So here's to the year that came before, and to an even weirder 2026.
The previously reported Brightin Star 35mm f/1.4 full-frame manual focus lens (E/Z/RF/L/X) is now officially announced and available for order:
Additional information on the new lens:
The post Brightin Star 35mm f/1.4 full-frame manual focus lens officially announced (E/Z/RF/L/X) appeared first on Photo Rumors.
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People have been asking for a medium format X100 for years, and the GFX100RF isn't one. Then again, people have been asking for a full-frame X100 for years, and they don't seem happy about Sony's attempt. Photo: Richard Butler |
The camera industry isn't what it once was, I think we can all agree. The 6.5 million interchangeable lens cameras shipped by CIPA members last year represented a 50% fall in sales volume since the high, back in 2010, while the 1.9 million fixed lens cameras represented a fall of 98%.
Despite this, most of the companies competing in the industry back in 2010 are still present, and those we've spoken to this year sound more upbeat than they have in a while. Because, while the base is much smaller, ILC shipment volumes in the first ten months of 2025 are 11% up, compared with last year and fixed lens camera sales are up by around 26% over 2024.
Which is to say that there still appears to be a market for cameras, but it's a very different world to the one of fifteen years ago, when a majority of people bought cameras. Now the industry caters to a smaller audience: photographers, vloggers and people who specifically want a dedicated camera, because most people have a perfectly capable phone when they want to take pictures.
I don't remember the last time we saw so much invention, experimentation or niche-tickling lunacy as we've seen in 2025
I'm going to argue that the result has been perhaps the most interesting year for cameras in the eighteen years I've been covering the industry. There have been countless excellent cameras in that time, and a whole host of interesting ones, but I don't remember the last time we saw so much invention, experimentation and niche-tickling lunacy as we've seen these past 12 months.
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The Ricoh GR IV isn't included in this article, despite being a knowingly niche product, because it's a niche that's been proven to exist. Photo: Richard Butler |
We've had the sensible cameras, of course, with all the biggest players refresh their mid-priced do-everything cameras with devices that can go toe-to-toe with the pro sports models of just a few years ago, while simultaneously producing higher-than-broadcast video footage, at least for short periods. But while the Panasonic S1 II, Canon EOS R6 III and Sony a7 V bring almost unimaginable levels of performance and capability to a comparatively affordable price point, there have also been a wealth of weird cameras that aren't trying to be do-it-all multi-tools.
Look at some of this year's releases through a pragmatic lens of whether they're the best tool for the job, and the conclusion you'd typically draw is "no." These aren't cameras trying to be the best, the most flexible or the most practical. They're intentionally, knowingly niche cameras, and if they don't appeal to you, that might not be by accidental. Not all of them succeed in their ambitions, but just because they don't make sense to you, don't assume they're a mistake.
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| The RX1R III was castigated for being a lazy update, despite addressing the biggest problem with its predecessor (albeit very belatedly). When I was using it, or looking at the photos it took, I didn't cross-examine myself about whether my expected level of developmental diligence had been met. |
The Sony RX1R III doesn't seem too unusual on the face of things: it's the fourth in a series of high-end photographers' compacts, previous versions of which built up a strong following. And yet the belated update to the series was met with derision, bordering on anger. A wince-inducing price tag and technology shared with much lower priced models didn't help, along with the re-use of a lens that doesn't necessarily make full use of its new, higher resolution sensor or, at least, not at close focus distances and wide apertures. It's so lazy, critics howled.
And yet, in use, it's excellent. It's the smallest fixed-lens full-frame camera you can buy, it's so single-minded in its purpose (photos shot at 35mm focal length) that it's much nicer to use than the likes of the a7CR, with which it shares so many components. It's small, fun to use and the pictures look great, because it turns out that biting sharpness isn't always what you want from a lens. It also turns out that the amount of perceived effort put into a camera has nothing to do with how good it is. It is really, really expensive, but if you're the kind of person it's aimed at (and I am), it's really, really good.
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| It has an excellent sensor, great lens and is superbly built, but I still wonder whether the total audience for a $7800 fixed-lens full-frame compact that can't comprehend chrominance could all fit on a double-decker bus. |
Then we have the Leica Q3 Monochrom, which is essentially Ginger Rogers to the Sony's Fred Astaire, in that it does everything the RX1R III does, but more expensively and in mono. Has there ever been a camera aimed at a smaller audience than a $7800 fixed-lens full-frame camera that can't perceive color? I joked that Leica probably already knows the names of the people who'll buy it. But those buyers will get a fabulous camera that's fast, focused and fascinating to shoot with and yes, that stabilized lens is sharper than the Sony's. It's not for me, but again, I'm delighted it exists.
Likewise the Fujifilm GFX100RF. People have been asking for a "medium format X100" for years, and this year Fujifilm didn't make them one. Instead it introduced a camera with a wider-angle lens, without the X100 series' hybrid viewfinder and with styling seemingly borrowed from its Instax range. The lens is comparable, in equivalent terms, to the X100's and there's no image stabilization, so it's potentially less capable in the dark, but in good light it'll deliver better image quality than anything else this portable. There's an aspect ratio dial with settings so complex that you can't actually see all of the etching. In principle it's a less practical option than Leica's Q3 (and how often is Leica the practical choice?). But it adds an option that's never existed before.
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Better to be a heroic failure than to not try. Which has been the rest of the industry's response to youthful demand, so far. And no, adding Raw wouldn't have made it better. Photo: Richard Butler |
On which note: the Fujifilm X half, another contender for the title of the DPReview commenters' least favorite cameras of 2025. And I understand why: it looks like it's almost the sort of camera many of us have been asking for: a small, pretty, enthusiast compact. But that not what it is at all. Instead, it's a decidedly un-self-serious attempt to make a camera for young people who'd otherwise be buying an old compact on eBay. It's fun, it's silly, it's nostalgic for a confused idea of a past that never existed. Unfortunately it's also (and this was 2025's other prevailing trend) really quite expensive. In practice, I was disappointed by its lack of responsiveness and its disappointing IQ, given how large a sensor it has, but isn't it better to heroically fail than to not even try?
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The Sigma BF is an utterly original take on what a picture-taking device should look like and how it should operate. Just in case there's someone that doesn't want a black lump that looks like it wants to be a late 80's SLR when it grows up. Photo: Richard Butler |
And yet, it's perhaps not the least 'serious' camera launched this year. That title probably goes to the Sigma BF, a profoundly original attempt to make a desirable photo-taking device for people who wouldn't otherwise buy a camera. It's undeniably stylized, almost to the point of impracticality, it's also built with a sensor that doesn't naturally lend itself to use without a shutter mechanism, which essentially rules out the chance of using flash. But it's also designed – rather well, I'd argue – to be operated with a single dial and without a viewfinder, which seems to have agitated the kind of people who are presumably dissatisfied with the many, many multi-dial, viewfindered cameras that remain available.
It's a response I don't really understand. Yes, SLR-shaped cameras with multiple dials will probably excel in a wider range of situations than this oddball bunch. But this off-beat gang are being offered in addition to the sensible, pragmatic, do-everything cameras. In many instances, I suspect some of these stranger models will live alongside those quotidian powerhouses for many photographers.
We've seen some incredibly capable cameras this year, to the point we found it almost impossible to choose a camera of the year. I don't think anyone's saying these are better than those options, or that the likes of the Sigma BF is going to usurp them. But, having spent years reading comments asking why camera makers don't make cameras for photographers, it seems inexplicable to complain when they try to do something interesting and different. And I'd argue that, collectively, these cameras shows a spirit of invention and experimentation we've not consistently seen since the very early days of digital photography. In their own, sometimes peculiar, ways these might be the photographer-focused cameras we've all been hoping for, even if that specific photographer isn't always us.
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For the past few weeks, our readers have been voting on their favorite cameras and lenses released in 2025, and this year we've seen some of the closest races in recent memory. Now that the first round of voting is over, it's time to reveal the winners.
Remember, though, it isn't over just yet! Now it's time to pick an overall winner. Make sure to cast your ballot for the 2025 Reader's Choice Product of the Year – this one's for all the bragging rights.
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First up is our runner-up for Best Prime Lens of 2025: the Canon RF 45mm F1.2 STM, a fast, normal prime lens that makes fast aperture photography a possibility for just about any Canon RF user. While it may not be as critically sharp or optically perfect as the other F1.2 primes in Canon's RF lens lineup, it offers a more accessible price point that won't break the bank, providing many Canon shooters with the creative opportunities that such a fast lens can offer.
It's also worth pointing out that while the RF 45mm F1.2 STM was the runner-up in our poll, this category was a horse race with a photo finish, with the winner nosing its way to victory by a mere 0.1% margin.
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The 2025 Readers' Choice Award for Best Prime Lens goes to the Sigma 135mm F1.4 DG Art, a fast prime that practically begs to be used for portrait work. Sigma has a history of creating unique lenses, and this one is no exception; while there are similarly fast manual focus 135mm lenses, and several 135mm F1.8 lenses with autofocus, this is the first such lens to feature both a fast F1.4 aperture and autofocus in the same lens.
It's easy to understand why the Sigma 135mm F1.4 DG Art garnered so much attention from our readers this year. If you plan to shoot it, though, you'll want to make sure your arm is ready: this lens weighs 1420g (50.1oz) and sports a 105mm filter thread. However, the results are marvelous, and the workout will likely be worth the effort when you see the results.
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Our Readers' Choice runner-up for Best Zoom Lens of 2025, the Nikon Z 24-70mm F2.8 S II, proves that lenses don't have to be unique to win respect. Sometimes, making a solid workhorse even better is all the magic that's required.
Nikon's second-generation 24-70mm F2.8 zoom lens for Z-mount builds upon the original with an internal zoom design, offering enhanced weather sealing and increased utility for use with gimbals and video rigs. And at 675g (23.8oz), it's 16% lighter than the original while gaining a faster voice-coil autofocus motor. Considering how popular the 24-70mm F2.8 category is with enthusiast and pro photographers, it's no surprise to see this lens gain such well-deserved recognition.
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The 2025 Readers' Choice Award for Best Zoom Lens goes to the Sony FE 50-150mm F2 GM, which secured a clean sweep across zoom lens awards this year; this same lens also won the Best Zoom category in our 2025 DPReview Annual Awards.
The Sony FE 50-150mm F2 GM was one of the most interesting lenses of 2025, providing a versatile zoom range, fast aperture and outstanding image quality that delivers sharp images while also allowing for impressive levels of background separation, and it does it all in a design that's actually manageable to carry around. This is a well-deserved win for a lens that will undoubtedly remain popular for years to come.
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Grabbing the runner-up position from our readers for Best Camera of 2025 is the Sony a7 V, a model that almost didn't make it into our poll this year, thanks to the fact that Sony announced it just days before the poll went live.
However, it appears that Sony has delivered a gem, significantly improving upon its predecessor and winning the confidence of readers. The a7 V arrives with an updated 33MP 'partially stacked' sensor that supports 30fps shooting with full 14-bit readout, features the most up-to-date AF system in the a7 line, pre-burst capture and 4K/60p video derived from 7K capture. It also manages to deliver impressive dynamic range thanks to its ability to simultaneously utilize data from the sensor's low-gain and high-gain modes.
The a7 V will likely be Sony's workhorse camera for enthusiast photographers for the next several years, and judging by your votes, it looks like Sony has a winner.
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Our 2025 Readers' Choice Award for Best Camera goes to the Nikon Z5II. This is quite an accomplishment considering the variety of interesting and impressive cameras released this year, but it likely speaks to the fact that the Z5II has everything it needs to get the job done, even if it's missing a few bells and whistles.
The Z5II isn't the fastest camera released this year, nor does it have the most impressive specs. However, it can deliver great stills and video, includes in-body image stabilization, Nikon's latest AF system, and has the great ergonomics users have come to expect from a Nikon camera. It's a great all-around camera that does most of the things most photographers need, and at a price that makes you wonder if there's a catch. (There isn't.) In our review, we concluded that few of us really need anything more, and it looks like our readers agree with that assessment, awarding this camera the top spot for 2025.
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You helped determine the winners in the individual categories, so now's the time to cast your vote in one last poll! Choose your favorite product from this list of winners and runners-up between now and Thursday, January 8th. Watch for an announcement of the winning products shortly after the poll closes.
As always, thanks for casting your votes and being a part of our community throughout the year.
For the best experience, we recommend voting on our desktop site.
Poll Rules:
This poll is meant to be a bit of fun. It's not sponsored, promoted, or paid for in any way, and DPReview doesn't care how you vote. Our readers' polls are run on the basis of trust. As such, we ask that you only vote once from a single account.
Vote for the worst camera of 2025 (see previous losers):
Here is the list of all cameras released in 2025:
The post Vote for the worst camera of 2025 appeared first on Photo Rumors.
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