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The Nikon Film and Photo Contest 2025 celebrates inspiration, from everyday beauty to moving short films

nine images are Arranged in a grid

The 2024-2025 Nikon Film and Photo Contest winners have been announced, marking the 40th edition of the competition. This year's contest was based around the theme "Inspire" and drew submissions from 180 countries and regions around the world.

The contest features just four categories: Super-short Film, 5-Minute Film, Single Photo and Photo Story. There are Grand Prizes, Excellence Awards and Special Encouragement Awards for each category. Sarah Leen, Founder/Editor Visual Thinking Collective and Director of Photography Emerita of National Geographic Partners, was the lead judge this year, with separate judging panels for the photo and video sections of the contest.

The winning images and videos will be presented at various exhibitions and screenings at Nikon facilities in Kyobashi, Tokyo, and in several other cities worldwide. That includes an October 12-27 exhibition as part of the T3 Photo Festival Tokyo 2025 at Tokyo Square Garden, which feature a space inspired by the contest theme, "Inspire."

While this wasn't the first time the contest accepted video entries, the competition was rebranded this year to include a reference to video in the name. Nikon said the name change was "in response to the changing times, such as the diversification of media and the rise of personal video streaming devices." You can learn more about the contest and see more of the award winners at the Nikon Film and Photo Contest website. You can also see videos highlighting the judging process on the contest's YouTube channel.

Grand Prize: Single Photo Category

a boy in a worn superman costume and orange goggles stands smiling with arms up in a room with winter boots2

Title: Jonas

Photographer: Tiina Itkonen

Story: I photographed Jonas, an Inughuit boy, in Savissivik in North West Greenland. Savissivik is one of the most remote settlements in Greenland, over thousand kilometres north of the Arctic Circle. This far north the polar night lasts four months and midnight sun shines for four months as well.

Inughuit of northwestern Greenland are the northernmost indigenous people. Melting sea ice is challenging Inughuit's traditional way of life. In North West Greenland where farming is not possible, the hunting of seal, walrus and other Arctic animals has been a vital part of life and a main source of food for many households. In recent years hunting out on the sea ice has become more dangerous as ice is getting thinner and thinner. It’s possible this way of life will be lost forever.

Comment: I am honoured to receive Nikon award with the image I photographed in North West Greenland. Exactly thirty years ago I travelled to Greenland for the first time and since then I have travelled regularly there to photograph the polar landscape and its people. When visiting Savissivik I wanted to take time to get to know people. I spent 95 percent of my time socialising with the people and only 5 percent taking photographs. I am grateful for the hospitality of these people. I have been allowed to take part in their everyday life and always feel very much at home in this place.

Grand Prize: Photo Story Category

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Title: Farewell-able

Photographer: Lei Yang

Story: We sometimes say "leave" or "farewell" when moving, reflecting our ties to people and places. Before leaving China, I photographed my hometown to understand what, for me, is farewell-able.

Comment: This series was made before I came to Japan. At that time, I parted with people, places, and versions of myself. I realized that some separations are simple, while others are filled with sorrow — those are "farewells." Farewell-able explores the emotional scale of goodbye through what I found hardest to release.
I’m deeply grateful to Nikon for selecting this work. It has allowed a personal farewell to be seen by more people.

Photo Competition: General Public Award

a man jumps through a firey hoop at night

Title: I am Unstoppable!

Photographer: Liew Hong Hooi

Story: This spirit medium jumped through the blazing fire hoops as a demonstration of faith to inspire fellow devotees to follow suit as a form of ritual cleansing during the Nine Emperor Gods Festival.

Comment: I am very grateful and greatly honored that this photo has been chosen for this award. This photo is very meaningful to me as it inspired me to believe in myself and be bold to make the move forward as a photographer. Seeing that even surging fire is not an obstacle to some as long as one is willing to try, was the inspiration and reason I decided to take part in this prestigious award. Again, I want to thank Nikon for recognizing my photo and awarding it.

Grand Prize: Super-Short Film Category

Title: The small red, big blue

Artist: Hamed Nobari

Story: This work addresses environmental issues and marine life from a global perspective. Children love fish and the sea. I want to cherish those feelings and always remember to respect nature.

Comment: This award is definitely one of the most important awards for my filmmaking in my twenty years of artistic career. I am grateful to the Nikon Film and Photo Contest for this award and the opportunity it gave me.

"The Small Red, Big Blue" is one of my most important films, which addresses the issue of the environment and marine life with a global concept. I am very happy that my film has won an award at the Nikon Film and Photo Contest, and this is a great honor for me. I hope this film has a positive impact, among different cultures, to respect the environment.

Grand Prize: 5-Minute Film Category

Title: Finding Serenity

Artist: Ademola Falomo

Story: Finding Serenity was born during COVID lockdown when Yimika’s poem (Yimika is a producer and music artist from Lagos, Nigeria) moved me deeply. Inspired, I teamed up with friends to bring it to life, exploring peace in chaos and beauty in uncertainty.

Comment: I am deeply grateful for the acknowledgment of this small dream that has grown into something seen around the world. Created in Lagos, Nigeria, during troubling and uncertain times, this film is a celebration for me, a testament to turning a poem into a visual artifact. What once lived only in my mind now lives on screen, and that is a gift I will always cherish.

Excellence Award: Super-Short Film Category

Title: A trace in the wind

Artist: Soheil Masoumi

Story: The lonely old woman weaves her songs and lullabies layer by layer and turns them into a beautiful carpet.

Comment: Women in eastern Khorasan are vital keepers of ancient Iranian culture. Many old songs and lullabies are created while weaving carpets. Preserving and sharing this timeless heritage — belonging to all humanity — has always been my passion. Khāseh Borna is one such woman who, through her voice and the carpets she weaves, has kept this tradition alive for many years.

Excellence Award: Super-Short Film Category

Title: Shiuli - the one who still knows

Artist: Anindya Sundar Basu

Story:

Dawn climber, the Shiuli ascends.
His hands speak what ancestors knew.
While the village sleeps, sap flows.
From tree to sweet gold, dignity rises with each climb.

Comment: We’re honoured that "Shiuli" resonated with the jury. This story of a Shiuli’s quiet labour in rural Bengal is our tribute to unseen hands that rise before the sun, carrying the wisdom of the land. If it inspires even one person to see everyday lives with deeper respect, we’ve done justice to the theme.

This film is the result of long travel, early mornings, and the shared vision of a passionate team. Grateful to all who helped bring it to life.

Special Encouragement Award: Super-Short Film Category

Title: Beautiful struggle

Artist: Yutaka Maeomichi

Story: This film overlays the dynamic movements of tricking with the ephemeral beauty of flowers blooming amidst the cycle of nature. The fleeting brilliance shared by the momentary beauty in the execution of tricking techniques and the fragile life of flowers that endure harsh winters, take root, and bloom only briefly in spring before fading away is expressed through the medium of film.

Comment: Thank you very much for selecting my film for this prestigious award.

Based on the theme of the contest, "Inspire," I discovered a common brilliance between two distinct presences: the dynamic "tricking" born from the physical capabilities of human beings, and the "flowers" that live their lives to the fullest in the midst of silence.

The ephemeral beauty of techniques that are executed after rigorous training, and the fleeting lives of flowers that bloom only briefly after enduring a long winter — the creation of this film was inspired by the concentrated, momentary brilliance shared by both of these things.

I hope that through this work, viewers will notice the fleeting yet powerful moments hidden within daily life and find the inspiration to take a new step forward in their lives.

Special Encouragement Award: Super-Short Film Category

Title: 奔腾不息 (Keep on going)

Artist: Deshan Zhang

Story: In the bitter winter of minus 40 degrees, the herdsman mounts his Mongolian horse. They sweep across the land like the wind. When spring returns to the earth, the horses leap into icy rivers, sending sprays of water into the sky. They gallop on, never stopping - Inspiring every soul that dares to dream, driving ever forward. On this ancient land, they carve a legend into time.

Comment: I'm deeply grateful for the recognition from the competition organizers. This honor belongs to the vast grasslands, to the relentlessly galloping Mongolian horses, and to the tenacious horse herders. What I sought to capture with my camera was the unwavering vitality that endures amidst the wind and sand and the clatter of horse hooves, the spiritual backbone forged by humans and horses across the world. Photography is a record, but it's also a tribute. Thank you for allowing this touching moment to be seen by the world. In the future, I will continue to strive to live up to expectations and meet new challenges with even greater achievements, just as the competition theme, "Inspiration," inspires me to move forward.

Special Encouragement Award: Super-Short Film Category

Title: Desert Hours

Artist: Tracey Taylor

Overview: The Empty Quarter’s endless sands defy time. Wind carves its flow, light marks its stillness. This film unveils a desert vast and ancient, where time shifts with each gust across a boundless expanse.

Comment: The Empty Quarter offered an incredible backdrop to explore the relationship between time, space, and light. It’s a place that asks you to listen and I tried to translate that to film. I’m incredibly grateful to Nikon for recognizing a story told not through dialogue, but through presence. I’m so grateful it resonated.

Excellence Award: 5-Minute Film Category

Title: Sweet Little Girl

Artist: Lorenzo Morandi

Overview: During a piano practice session, Kazuyo Kotaka talks about her relationship with the audience, not only during concerts but also in everyday life.

Comment: I'm truly honored to receive this award for a project born from a profound harmony with its protagonist. Kazuyo opened up with sincerity and grace. My intention was to remove anything superfluous, so that her authentic, unfiltered emotions could quietly take center stage.

Excellence Award: 5-Minute Film Category

Title: Awaiting the Lightning Bolt

Artist: Marco Russo

Story: Renato, an eccentric Renaissance inventor, dares the impossible: capturing a lightning bolt in a jar! Amid storms and ambition, he chases the power of nature and love.

Comment: I made this film because I was chasing my personal lightning bolt, a journey that evolved into a reflection on loss and the lengths one would go to save a loved one. From that Renato was born: a stubborn inventor fighting nature and ignorance to protect those he loves. "Awaiting the Lightning Bolt" is a deeply personal story, yet one I hope will touch hearts universally.

Special Encouragement Award: 5-Minute Film Category

Title: Fluffy Ball

Artist: Ning Qian

Story: Little blue pieces of fluff fall off from a fuzzy sweater. A girl cannot get rid of them, they’re spreading across her body like an epidemic. Metaphorical story from the age of Covid.

Comment: Although the pandemic has gradually passed, some traces still remain on our bodies — like insects clinging to the skin. This short film captures a certain state of mind from that time. Looking at it now, it feels organic — an emotional state that can no longer be revisited.

Thank you to Nikon for recognizing this work. I look forward to creating more vibrant, life-filled films with Nikon in the future.

Special Encouragement Award: 5-Minute Film Category

Title: Whisper

Artist: John Donica

Story: A short conceptual/experimental film about a mother who lost her son. The red light is the only guide for her in her journey.

Comment: I'm delighted to be a winner of the Nikon Film and Photo Contest 2024-2025. I want to thank Eiji Mitsuta, an amazing composer who invited me to collaborate on this project.

And of course, heartfelt thanks to Shuna Iijima, the main character and a truly talented actress.

Special Encouragement Award: 5-Minute Film Category

Title: I Know Who I Am

Artist: Tyler Hicks

Story: This story follows a man’s attempt to reconnect upon finding himself lost – seeking guidance from nature and his human instincts.

Comment: Thank you so much for recognizing "I Know Who I Am." Creating this story was a testament to the power of self expression. Through this process we learned that sharing your story invites other people to connect, relate to it and, see themselves in it.

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Updated list of latest/upcoming/rumored Chinese lenses


Several of the previously reported Chinese lenses are now officially announced:

Here is an updated list of the latest/upcoming/rumored Chinese lenses:


Viltrox AF 85mm f/2 EVO (part of the new EVO series of full-frame lenses) is coming on October 20th. Viltrox also has a new adapter with AI autofocus support called Nexus Focus (no release date yet).

Light Lens Lab will soon release a new LLL 35mm f/1.4 Aspherical “11873” lens for M-mount.

Light Lens Lab is working on a new 300mm f/1.9 lens with an APO design.

Yongnuo 18mm f/2.8 full-frame autofocus lens Yongnuo 18mm f/2.8 full-frame autofocus lens Yongnuo 18mm f/2.8 full-frame autofocus lens Yongnuo 18mm f/2.8 full-frame autofocus lens

New Yongnuo 18mm f/2.8 full-frame autofocus lens.

New Yongnuo YN 33mm f/1.4 R DA DSM lens with a lock button.

New Yongnuo YN 56mm f/1.4 R DA DSM lens.

New Lee Works 28mm/2.8 lens for Leica M mount is coming (minimum focusing distance less than 0.4m).


ZY Optics is expected to announce a new autofocus full-frame lens in the second half of the year.


New Dulens lens coming soon.

The post Updated list of latest/upcoming/rumored Chinese lenses appeared first on Photo Rumors.

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Blackmagic Design is rumored to announce a new URSA Cine 6K LF camera


Blackmagic Design is rumored to announce a new URSA Cine 6K LF camera, featuring a 16-stop dynamic range RGBW sensor. The new model will utilize the same body as the URSA Cine 12K LF, simply replacing the RGBW sensor resolution with 6K and marketing it as a high frame rate variant. It will achieve 320fps in 6K Open Gate mode, 576fps in 4K Open Gate mode, and 896fps in 4K full-width 2.4:1 mode. The launch of the new Blackmagic Design URSA Cine 6K LF camera is rumored for April 2026. The upcoming URSA Cine 6K LF will not be a budget version of the current URSA Cine 12K LF.

The post Blackmagic Design is rumored to announce a new URSA Cine 6K LF camera appeared first on Photo Rumors.

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Honor has a wild idea for getting steady smartphone shots

a thick phone with an integrated gimbal camera sits in front of a night sky
Image: Honor

Chinese technology startup Honor has unveiled a CGI video teaser showcasing a concept smartphone with a gimbal-mounted camera. Honor has dubbed it the "Robot Phone" and says it will share additional details at Mobile World Congress in 2026.

Honor says the Robot Phone combines the mobility of a smartphone with the intelligence of an AI-driven robotic camera. As of now, the company has only revealed the CGI video, with no information on real hardware. It could simply represent conceptual exploration; however, it shows that Honor is thinking about novel solutions for smartphone photography and videography.

It's not the first phone to feature a pop-up camera, but it certainly is taking a different approach. Existing renditions of the idea, such as the OnePlus 7 Pro and Oppo Reno 2Z, feature a tiny pop-up selfie camera to do away with the notch on the display. The Robot Phone, however, is a much larger-looking camera mounted to a gimbal. It is drawing comparisons to the DJI Osmo Pocket 3, though integrated into a smartphone instead of functioning as a standalone device. Indeed, it looks remarkably similar to the popular vlogging camera and could be an interesting option for vloggers.

The teaser video also brings to mind characters like Wall-E. The video features Disney-like music and brings the camera to life, with the device poking out of a person's pocket while they walk around. The Robot Phone also screams while skydiving, nods when helping someone pick out an outfit and plays peekaboo to cheer up a baby.

a camera gimbal sticks out of a phone against a white background 1
Image: Honor

Although the phone doesn't exist yet, the concept video created by Honor illustrates its potential if engineering challenges don't crash into reality. The real challenge lies in fitting a 360-degree multi-axis rotating gimbal within the limited space of a camera bulge in the back of a compact mobile phone while still accommodating everything else.

Fitting this technology into a smartphone remains a tight squeeze considering motherboards, circuitry, and a battery large enough to last the day, as people have come to expect. However, if Honor succeeds, it could prove a useful device for content creators.

While the phone may not possess the Wall-E-like personality depicted in the video, it hints at exciting possibilities. We should know more soon since Honor aims to showcase something at the Mobile World Congress in Barcelona next spring.

Until then, interested users can sign up for progress updates and even participate in early testing and evaluation on the Honor website.

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See the grain effect that's about to make the Nikon Zf even more retro

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Nikon zf retro mirrorless camera

The ability to add a grain effect burnishes the Zf's retro credentials

Photo: Richard Butler

When Nikon showed us its two new DX lenses, it also let us try the Grain Effect processing that's about to arrive on the Nikon Zf.

The option should arrive in a forthcoming firmware update for the camera. It allows you to add grain to stills or video, with a choice of grain size and intensity. The grain differs with each photo, and changes frame-to-frame in video mode to give a realistic temporal effect.

Grain Effect gives you a choice of six intensity levels and three sizes of grain. It can be combined with any of the camera's Picture Style color modes but, at least in the camera we used, couldn't be added after the fact using the in-camera Raw converter. This means you can shoot with grain and then re-process if you decide you don't want it, but not the other way 'round.

Nikon was tight-lipped about when the feature will be available, but we'll bring you the news as soon as it is.

In the meantime, here are some examples we shot. They were shot using a camera running non-final firmware, so we've not been allowed to provide full-sized images. However, these samples have been cropped, rather than resized, so that the size, shape and character of the grain isn't changed.

Pre-production Grain Effect images from the Nikon Zf

Please do not reproduce any of these images on a website or any newsletter/magazine without prior permission (see our copyright page). We make the originals available for private users to download to their own machines for personal examination or printing; we do so in good faith, so please don't abuse it.

Note: All images are out-of-camera JPEGs cropped and re-saved.

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What the FX do all the letters on Nikon's lenses mean?

hands hold a nikon camera above a clay bowl of grapes on a wooden table
Image: Nikon

While Nikon lens names may not be the most complicated out there (that award probably goes to Tamron), they still aren't short of letters and abbreviations. And while its mirrorless lenses feature more streamlined lens names than its DSLRs, the company still uses plenty of acronyms and proprietary terms in its lens descriptions. Trying to decipher what those mean and what matters can feel like quite the challenge. In this article, we'll be breaking down the most commonly used terminology on Nikon lenses (both in the name and the description) to help you cut through the mess.

Lens type and compatibility

Some of the most important terms to pay attention to relate to lens type and compatibility. After all, you don't want to accidentally buy a lens that doesn't work with your particular camera.

F mount, Z mount

First and foremost are Nikon's lens mounts. Nikon's F mount is its longest-running mount, used on the company's film SLR cameras, followed by its DSLRs. F mount is used on both full-frame and APS-C digital cameras. No one letter or acronym signifies F mount lenses, so you'll need to know some of the other terminology below, be familiar with the look of Nikon's F mount lineup or look carefully for the lens mount information on a product listing.

Nikon Z mount is the company's mirrorless mount, introduced in 2018. If you see a Z in a lens name, such as Nikon Nikkor Z DX 16-50mm f/2.8 VR, it is part of the mirrorless lens lineup and only compatible with the company's Z mount cameras.

DX

a nikon 35mm macros lens stands on a white background
The Nikkor Z DX MC 35mm F1.7 is a macro (MC) lens for mirrorless (Z) APS-C cameras (DX).
Image: Nikon

If "DX" is in a Nikon lens name, it is meant for its APS-C (crop sensor) cameras. Nikon uses DX on both its DSLR and mirrorless lenses to signify lenses meant for smaller sensors.

FX

The counterpart to DX, "FX' lenses are designed for Nikon's full-frame cameras, both DSLR and mirrorless. As with most systems, these lenses will work on crop sensor cameras, though the focal lengths may not make as much sense when effectively multiplied by 1.5x.

MC

Some Nikon lenses, such as the Nikkor Z MC 105mm f/2.8 VR S, feature "MC" in the lens name. MC is Nikon's indicator that the lens is a macro offering, meaning it provides a 1:1 reproduction ratio. Nikon's older DSLR lenses may say "Micro" instead of MC, which also signifies it is a macro lens meant for capturing details.

S

a lens with nikkor s on ts side is in dark lighting against a black background
Image: Nikon

Some Nikon mirrorless lenses feature an "S" in the name, which refers to the S-Line of Nikon lenses. The company says the lenses in this series are its top-tier ones for mirrorless in terms of build and optical quality. As such, they demand steeper prices than lenses without the badge.

Lens design and coatings

Perhaps Nikon's biggest category of special terminology is its lens design and coatings. Nikon has an extensive list of terms for special lens elements and coatings used to improve image quality, which often cause the most confusion when trying to assess its lenses. These elements and coatings can be used together, so you may see multiple terms mentioned below on a single lens.

ED

Nikon included ED in its DSLR lens names, though it dropped the abbreviation in its mirrorless lineup. However, you'll still see ED mentioned in the lens's description (and on other brands' lenses, too), as it's still something commonly used in optical design. ED stands for Extra-low Dispersion glass, a type of lens element. ED glass helps minimize chromatic aberration, resulting in clearer images with more accurate colors.

PF lens

the nikon 300mm f mount lens is standing on a white background

The AF-S Nikkor 300mm f/4E PF ED VR lens features a Phase Fresnel (PF) lens element and ED element.
Image: Nikon

A small number of Nikon lenses utilize a Phase Fresnel (PF) lens. This lens element allows Nikon to dramatically reduce the size and weight of a long telephoto lens by using fewer lens elements, while still managing chromatic aberration to maintain image quality. As with ED, Nikon used to include PF in DSLR lens names, but does not do so in its mirrorless lineup. Instead, you'll need to look into the lens description or specs to see if that element is present.

Meso Amorphous Coat

Nikon says the Meso Amorphous Coat is its newest and most advanced anti-reflective coating, meant to deliver high levels of ghosting and flare suppression. The company says it's an improvement on its previous Nano Crystal Coat and ARNEO Coat technologies, seen below. The coating suppresses incident light from any direction, including diagonally and vertically. At the time of writing, the coating is only used on Nikon's highest-end mirrorless lenses.

ARNEO Coat

The ARNEO Coat is also an anti-reflective coating. It's designed to suppress reflections from light entering a lens vertically and is ideal for producing clear, high-contrast images even in backlit environments.

Nano Crystal Coat

the nikon 24 70 f mount lens stands on a white background
The gold "N" on the right side of the AF-S Nikkor 24-70mm F2.8E ED VR means it uses Nikon's Nano Crystal Coat. Nikon no longer puts such badges on its mirrorless lenses, though.
Image: Nikon

The Nano Crystal Coat is yet another anti-reflective coating developed by Nikon to reduce ghosting and flare. It minimizes reflections even from light entering the lens diagonally. The Nano Crystal Coat is older than the ARNEO and Meso Amorphous Coats, but still works to produce clearer, higher-contrast images in the company's professional-grade lenses.

Nikon Super Integrated Coating

Finally, we have Nikon's Super Integrated Coating (SIC), the oldest of the ones mentioned here. It was designed during the transition to digital photography and is meant to minimize ghosting and flare, especially in backlit conditions. SIC is used on nearly all Nikkor lenses.

Stabilization, focusing system and aperture

Last but not least, Nikon uses various acronyms to refer to stabilization, focusing systems and aperture features. As with lens design, you may see overlaps with multiple terms mentioned for the same lens.

E

a nikon 28mm f mount lens stands on a white background
The AF-S NIKKOR 28mm F1.4E ED has E in the name, which means it uses an electronic aperture diaphragm.
Image: Nikon

Lenses with an E in the name, or with "E-type" mentioned in the specs, use an electronic aperture diaphragm. That means the lens aperture is controlled by electronic signals from the camera, rather than a mechanical lever as in older F mount lenses. The E-type aperture allows for precise and silent aperture changes, which is ideal for high-speed photography or video recording. All of Nikon's mirrorless lenses use the E-type mechanism, as do a selection of DSLR lenses.

VR

VR in Nikon lens names refers to the company's optical stabilization, which it calls Vibration Reduction. As with other optical stabilization systems, it aims to reduce blur from camera vibrations when using longer shutter speeds.

G

the nikon 35mm f mount lens is on a white background
The AF-S DX NIKKOR 35mm F1.8G lens has G at the end of the name, which means it lacks an aperture ring.
Image: Nikon

Some Nikon F mount lenses feature a "G" in the name, which means that they lack aperture rings. In such cases, the aperture must be selected from the camera body, so the lens needs to be used on a camera that offers such control.

AF-S, AF-P

Lenses in Nikon's DSLR lineup may feature AF-S or AF-P in the lens name. AF-S stands for Autofocus with Silent Wave Motor (SWM), which means that the lens uses Nikon's ultrasonic motor. AF-S lenses will work on all Nikon DSLRs, though there are no mirrorless Nikon lenses that use a SWM.

Lenses with AF-P in the name, on the other hand, use a stepping motor to power the autofocus. They are faster, quieter and smoother than SWM autofocus systems. As a result, they are better for video use or situations that demand responsive autofocus. AF-P lenses may not be compatible with older DSLRs, but they can be used on Z mount cameras with the FTZ adapter.

SSVCM

While Nikon did away with autofocus mentions in the lens name, it hasn't stopped developing new systems. Some higher-end Nikon lenses use its Silky Swift VCM (Voice Coil Motor), Nikon's most advanced autofocus drive technology at the time of writing. Nikon says it offers higher-speed, higher-accuracy and quieter AF operation with less vibration during operation.

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Panasonic announced a new Lumix S9 camera in titanium gold, new firmware and app updates


Today, Panasonic announced a new limited edition Lumix S9 camera in titanium gold for the US market, as well as new firmware and app updates (previously reported here). The Panasonic Lumix S9 Titanium Edition camera has been available for months in Japan (see all other available S9 colors):

Panasonic Lumix S9 camera now available also in “Titanium Gold” (in Japan only for now)

Update – new S9 color combinations were also introduced in Europe:



Here are the details on the new Panoiasnic releases:

Panasonic Introduces LUMIX S9 in Titanium Gold Limited Version

New Updates for LUMIX Lab and LUMIX Flow Apps, as well as Firmware Updates for a Range of LUMIX Cameras and S Series Lenses

Newark, N.J. (October 16, 2025) –Panasonic is proud to introduce the new LUMIX S9 in titanium gold. The LUMIX S9, the smallest and lightest full-frame mirrorless camera in the LUMIX S Series, is the perfect companion for content creators on the go and easily elevates social media content.

Designed with the creative smartphone user in mind, the LUMIX S9 also offers users the popular REAL TIME LUT function via a new dedicated button on the camera body. Furthermore, with the new LUMIX Lab app, creators can develop their own unique LUT color files on their smartphone. Through these features, users can effortlessly generate original and shareable stills and videos without the need for post-production editing on a computer, expanding the scope of creative possibilities. The Titanium Gold joins six other colorways in the S9 lineup.

Price and availability

Available exclusively at shop.panasonic.com in limited quantities, the new S9 Titanium Gold comes bundled with a color matching S 18-40mm lens kit for $1899.99. Until 12/27/25, customers will receive an instant rebate of $300 plus a free S 26mm lens and a free Sandisk™ Creator SD card.

Updates for LUMIX Lab & LUMIX Flow Apps, as well as Firmware Updates

Panasonic is excited to announce a series of updates across its LUMIX ecosystem, including new features for the LUMIX Lab and LUMIX Flow apps, as well as firmware enhancements for selected LUMIX cameras and lenses. These updates enhance the shooting experience and improve functionality, empowering creators with intuitive tools and seamless workflows.

All updates will be available starting October 19th, 2025, at 9:00pm ET via the app stores and LUMIX Global Customer Support website.

LUMIX Lab App Ver. 2.0

  • A new feature, Magic LUT (*1)(*2), allows users to experience the freedom of creating their own color. Select an image, and in an instant, AI will transform any photo to match the same colors, tones, and overall mood, creating your very own photo style as LUT.
  • Magic LUT supports JPEG, HEIF and MP4 (*3) files taken not only LUMIX cameras, but also cameras and smartphones from other brands.
  • Users can fine-tune the colors before saving it as a LUT for editing and shooting, and even adjust the intensity or opacity in camera.

LUMIX Flow App Ver 1.3

  • LUMIX Flow is now available on LUMIX S5II, S5IIX, and GH7.
  • New features and enhancements for all compatible models:
    • Mirroring feature improvements and support for multiple devices – up to 4 devices can be connected simultaneously
    • Vertical UI support for external monitors
    • Improved cut addition feature, allowing a blank shot to be added as a sub-shot of a selected take or at the very end of the storyboard
  • Added Features for LUMIX S5II, S5IIX, GH7*:
  • *These enhancements will also be available for LUMIX S1II, S1IIE, and S1RII in future updates.
    • Support for LUT view assist – LUT live view is available in the app and can be toggled ON or OFF
    • Support for multiple frame marker display – the same frame markers shown on the camera appear on the app as Live View
    • Improved AF frame display for various recognition in Automatic Detection

LUMIX S5II Firmware Version 3.4 / S5IIX Version 2.4 Updates

  • Support for LUMIX Flow ver.1.3 or above
  • Startup time improvements
  • Bluetooth connection supported for DJI RS 4 Pro / RS 4 / RS 4 Mini
  • Enhanced customization of the Focus Ring – The focus ring can be used as a control ring, enabling for assigning key functions and the focus rotation direction can be selected either clockwise or counterclockwise. (*4)

LUMIX S9 Version 1.6 Updates

  • Enhanced customization of the Focus Ring – The focus ring can be used as a control ring, enabling for assigning key functions and the focus rotation direction can be selected either clockwise or counterclockwise. (*4)

LUMIX GH7 Version 1.5 and G9II Firmware Version 2.5 Updates

  • Support for LUMIX Flow ver.1.3 or above (*5)
  • Startup time improvements
  • Bluetooth connection is supported for DJI RS 4 Pro / RS 4 / RS 4 Mini (*5)

LUMIX S 18mm F1.8 ver.2.0 / S 24mm F1.8 ver.2.0 / S 35mm F1.8 ver.2.0 / S 50mm F1.8 ver.2.0 / S 85mm F1.8 ver.2.0 / S 100mm F2.8 MACRO ver.2.0

  • The focus ring can be used as a control ring (*6), enabling for assigning key functions, and the focus rotation direction can be selected in MF mode.

Meet the LUMIX Adventure Kits:

For creators who live boldly — climbing higher, traveling farther, and capturing the world in its rawest beauty — the LUMIX Adventure Kits are your ultimate companion. These kits are built around the powerful S1II, S1RII, S5II and S5IIX bodies, paired with the S 24-60mm F2.8 lens, a professional-grade optic that transforms every shot into a story.

Why the Adventure Kit is the Smart Choice:

  • Constant F2.8 aperture for superior low-light performance and depth of field control
  • Exceptional sharpness and color rendering across the zoom range
  • Durable, weather-resistant build for real-world adventures
  • Versatility that covers everything from wide landscapes to intimate portraits

This isn’t just a kit — it’s a creative system designed for those who understand that the lens is the gateway to image quality.

The Adventure Kit is for the smart creator — someone who understands that investing in quality gear upfront saves time, money, and frustration later. Whether you’re shooting epic landscapes, destination weddings, documentary films or travel vlogs, this kit gives you the tools you need to create without compromise.

Price and availability

The new Adventure Kits are available with a S 24-60mm F2.8 lens and a Sandisk™ Extreme PRO Portable SSD Card until 12/27/25. The S1RII A Kit $4099.99; S1II A Kit $3999.99; S5IIX A Kit $2,999.99 and S5II A Kit $2,799.99. The delivery date for the Adventure Kits will be mid-November.

*1 Please use images that do not violate license terms, applicable laws and regulations, or legal rights such as copyright and portrait rights.
*2 Magic LUT cannot be used on some iPhone devices as they do not meet the system requirements. Please use it on iPhone 11 or later devices (excluding iPhone SE (2nd generation)), iPhone XS, and iPhone XS MAX
*3 Video files cannot be selected as a reference image.
*4 Compatible lens models as of October 2025: S-E2460, S-X50, S-R24105, S-R2060, S-S18, S-S24. S-S35, S-S50, S-S85, S-E100.
*5 LUMIX GH7 only.
*6 Compatible models as of October 2025: LUMIX S1II, S1RII, S1IIE, S5II, S5IIX, S9. Please update your camera to the latest firmware.

The post Panasonic announced a new Lumix S9 camera in titanium gold, new firmware and app updates appeared first on Photo Rumors.

  •  

Panasonic launches firmware, updates apps, gives the S9 an extra sheen and adds adventure (kits)

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Panasonic Lumix DC-S9 titanium gold
Image: Panasonic

Panasonic has announced a slew of updates, including firmware updates for cameras, added app features and a 'Titanium Gold' version of its S9 mirrorless vlogging camera. The firmware will be available from October 19th.

The Titanium Gold variant of the Lumix S9 becomes the seventh color option for the company's 24MP vlogging-focused mirrorless camera. It will be available on December 27th, with a recommended price of $1900, bundled with the company 18-40mm 4.5-6.3 lens.

Updated apps

Meanwhile, the company is updating both its Lumix Lab and Lumix Flow apps. Lumix Lab will gain the ability to generate a LUT from a reference image (not necessarily from a Panasonic camera), to let you mimic a look in your subsequent shooting.

Meanwhile, the Lumix Flow video workflow app gains compatibility with the S5II, S5IIX and GH7 cameras, as well as gaining additional features and capabilities.

Enhanced firmware

Firmware updates for the S5II, S5IIX, GH7 and G9II add Lumix Flow compatibility, improve startup times and promise bluetooth connectivity with DJI's 4th-gen RS-series gimbals.

The S5II siblings, along with the S9, gain the ability to use the focus ring on Panasonic lenses as a custom dial and let you change the direction of focus ring operation. Firmware updates for the 18mm, 24mm 35mm, 50mm and 85mm F1.8s, along with the 100mm F2.8 Macro, enable these features on the lens side.

The company has also announced 'Adventure Kit' bundles for the S1II, S1RII, S5II and S5IIX bodies, pairing them with the 24-60mm F2.8 weather-sealed zoom lens. These kits, ranging from $2799 for the S5II A kit, to $4099 for the S1RII A kit. The pricing adds $800 to the original list prices of each model, compared with a list price of $1049 for the lens alone. However, discounts to some models can mean it's still cheaper to buy them separately. The kits will initially include a Sandisk Portable SSD.

PressRelease:

Panasonic Introduces LUMIX S9 in Titanium Gold Limited Version

New Updates for LUMIX Lab and LUMIX Flow Apps, as well as Firmware Updates for a Range of LUMIX Cameras and S Series Lenses

New Adventure Kit

Newark, N.J. (October 16, 2025) –Panasonic is proud to introduce the new LUMIX S9 in titanium gold. The LUMIX S9, the smallest and lightest full-frame mirrorless camera in the LUMIX S Series, is the perfect companion for content creators on the go and easily elevates social media content.

Designed with the creative smartphone user in mind, the LUMIX S9 also offers users the popular REAL TIME LUT function via a new dedicated button on the camera body. Furthermore, with the new LUMIX Lab app, creators can develop their own unique LUT color files on their smartphone. Through these features, users can effortlessly generate original and shareable stills and videos without the need for post-production editing on a computer, expanding the scope of creative possibilities. The Titanium Gold joins six other colorways in the S9 lineup.

Price and availability

Available exclusively at shop.panasonic.com in limited quantities, the new S9 Titanium Gold comes bundled with a color matching S 18-40mm lens kit for $1899.99. Until 12/27/25, customers will receive an instant rebate of $300 plus a free S 26mm lens and a free Sandisk™ Creator SD card.

Updates for LUMIX Lab & LUMIX Flow Apps, as well as Firmware Updates

Panasonic is excited to announce a series of updates across its LUMIX ecosystem, including new features for the LUMIX Lab and LUMIX Flow apps, as well as firmware enhancements for selected LUMIX cameras and lenses. These updates enhance the shooting experience and improve functionality, empowering creators with intuitive tools and seamless workflows.

All updates will be available starting October 19th, 2025, at 9:00pm ET via the app stores and LUMIX Global Customer Support website.

LUMIX Lab App Ver. 2.0

  • •A new feature, Magic LUT (*1)(*2), allows users to experience the freedom of creating their own color. Select an image, and in an instant, AI will transform any photo to match the same colors, tones, and overall mood, creating your very own photo style as LUT.
  • Magic LUT supports JPEG, HEIF and MP4 (*3) files taken not only LUMIX cameras, but also cameras and smartphones from other brands.
  • Users can fine-tune the colors before saving it as a LUT for editing and shooting, and even adjust the intensity or opacity in camera.

LUMIX Flow App Ver 1.3

  • LUMIX Flow is now available on LUMIX S5II, S5IIX, and GH7.
  • New features and enhancements for all compatible models:
  • Mirroring feature improvements and support for multiple devices - up to 4 devices can be connected simultaneously
  • Vertical UI support for external monitors
  • Improved cut addition feature, allowing a blank shot to be added as a sub-shot of a selected take or at the very end of the storyboard
  • Added Features for LUMIX S5II, S5IIX, GH7*:
    *These enhancements will also be available for LUMIX S1II, S1IIE, and S1RII in future updates.
  • Support for LUT view assist – LUT live view is available in the app and can be toggled ON or OFF
  • Support for multiple frame marker display - the same frame markers shown on the camera appear on the app as Live View
  • Improved AF frame display for various recognition in Automatic Detection

LUMIX S5II Firmware Version 3.4 / S5IIX Version 2.4 Updates

  • Support for LUMIX Flow ver.1.3 or above
  • Startup time improvements
  • Bluetooth connection supported for DJI RS 4 Pro / RS 4 / RS 4 Mini
  • Enhanced customization of the Focus Ring - The focus ring can be used as a control ring, enabling for assigning key functions and the focus rotation direction can be selected either clockwise or counterclockwise. (*4)

LUMIX S9 Version 1.6 Updates

  • Enhanced customization of the Focus Ring - The focus ring can be used as a control ring, enabling for assigning key functions and the focus rotation direction can be selected either clockwise or counterclockwise. (*4)

LUMIX GH7 Version 1.5 and G9II Firmware Version 2.5 Updates

  • Support for LUMIX Flow ver.1.3 or above (*5)
  • Startup time improvements
  • Bluetooth connection is supported for DJI RS 4 Pro / RS 4 / RS 4 Mini (*5)

LUMIX S 18mm F1.8 ver.2.0 / S 24mm F1.8 ver.2.0 / S 35mm F1.8 ver.2.0 / S 50mm F1.8 ver.2.0 / S 85mm F1.8 ver.2.0 / S 100mm F2.8 MACRO ver.2.0

  • The focus ring can be used as a control ring (*6), enabling for assigning key functions, and the focus rotation direction can be selected in MF mode.

Meet the LUMIX Adventure Kits:

For creators who live boldly — climbing higher, traveling farther, and capturing the world in its rawest beauty — the LUMIX Adventure Kits are your ultimate companion. These kits are built around the powerful S1II, S1RII, S5II and S5IIX bodies, paired with the S 24-60mm F2.8 lens, a professional-grade optic that transforms every shot into a story.

Why the Adventure Kit is the Smart Choice:

  • Constant F2.8 aperture for superior low-light performance and depth of field control
  • Exceptional sharpness and color rendering across the zoom range
  • Durable, weather-resistant build for real-world adventures
  • Versatility that covers everything from wide landscapes to intimate portraits

This isn’t just a kit — it’s a creative system designed for those who understand that the lens is the gateway to image quality.

The Adventure Kit is for the smart creator — someone who understands that investing in quality gear upfront saves time, money, and frustration later. Whether you're shooting epic landscapes, destination weddings, documentary films or travel vlogs, this kit gives you the tools you need to create without compromise.

Price and availability

The new Adventure Kits are available with a S 24-60mm F2.8 lens and a Sandisk™ Extreme PRO Portable SSD until 12/27/25. The S1RII A Kit $4099.99; S1II A Kit $3999.99; S5IIX A Kit $2,999.99 and S5II A Kit $2,799.99. The delivery date for the Adventure Kits will be mid-November.

*1 Please use images that do not violate license terms, applicable laws and regulations, or legal rights such as copyright and portrait rights.
*2 Magic LUT cannot be used on some iPhone devices as they do not meet the system requirements. Please use it on iPhone 11 or later devices (excluding iPhone SE (2nd generation)), iPhone XS, and iPhone XS MAX
*3 Video files cannot be selected as a reference image.
*4 Compatible lens models as of October 2025: S-E2460, S-X50, S-R24105, S-R2060, S-S18, S-S24. S-S35, S-S50, S-S85, S-E100.
*5 LUMIX GH7 only.
*6 Compatible models as of October 2025: LUMIX S1II, S1RII, S1IIE, S5II, S5IIX, S9. Please update your camera to the latest firmware.

  •  

Viltrox's new 50mm F1.4 Pro is light on your wallet, but heavy in your bag

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hands hold the viltrox 50mm lens on a sony camera
Image: Viltrox

Sony mirrorless users now have another fast standard prime lens option thanks to Viltrox. The company has announced the AF 50mm F1.4 Pro lens, promising pro-level quality and features.

Viltrox designed the 50mm AF 50mm F1.4 Pro around 15 elements in 11 groups, including 8 high-refractive index, 3 extra-low dispersion and 1 ultra-precision aspherical lens. It also features Viltrox's "Advanced HD" nano coating. Viltrox says the lens design suppresses aberration, distortion, onion rings and ghosting, and promises flagship-level image quality with edge-to-edge sharpness that can meet the demands of high-resolution cameras.

the viltrox 50mm f1p4 lens stands on a white background
Image: Viltrox

Viltrox is using linear motors to power the lens's autofocus; it should be able to keep up with high-speed shooting situations, such as sports and action, and it's compatible with face and eye detection. Viltrox says it has minimal focus breathing for better video performance as well. The lens can focus as close as 0.45m (1.48'), making it possible to shoot close-ups to emphasize the subject.

The lens's build quality also punches above its weight. Its metal construction provides better durability and a more premium feel, and Viltrox says it offers "high-grade" weather sealing. There's an aperture ring that can be clicked or de-clicked and an AF/MF switch. It also offers a customizable Fn button.

a plant with a round ball of tiny white flowers is in front of a blurred background a skateboarder jumps in a skatepark at night
a woman in a slim fitting white wedding dress and veil leans on red rocks dense foliage sits in front of a body of water with a green mountain in the background
Image samples provided by Viltrox

While it certainly has a lot going for it, the Viltrox 50mm F1.4 Pro is rather hefty for its class. It weighs 800g (1.76 lb) and measures 111mm (4.37") long, which is a fair amount heavier than the Sony 50mm F1.4 GM lens, which weighs 516g (1.4 lb).

Viltrox's latest fast standard prime may not win in size, but it does beat out most of the competition in terms of price. The lens is available for $549, which is substantially more affordable than both Sony's 50mm F1.4 GM and Sigma's 50mm F1.4 DG DN Art lens.

The Viltrox AF 50mm F1.4 Pro lens is available for purchase starting today.


Buy now:

Buy at Amazon

Press release:

Viltrox Launches AF 50mm F1.4 Pro FE: Uncompromising Full Frame Large Aperture Lens

Fifty Beyond Infinity: Merges realistic 50mm view with refined optical design

Shenzhen, China – October 16th, 2025 - Viltrox is delighted to announce the launch of the AF 50mm F1.4 Pro FE large aperture lens, which offers efficiency, durability and beautiful professional image quality. Versatile and powerful, the Viltrox AF 50mm F1.4 Pro full-frame lens offers stunning pro-grade resolution, a bright F1.4 aperture, fast autofocus, comprehensive control buttons, a reliable weather-sealed body, and exceptional video performance. Classic 50mm focal length delivers high-resolution images with minimal distortion and a natural lifelike perspective. The large F1.4 aperture captures sharp images in low light conditions, and delivers pure dreamy bokeh.

Pro-level optical design delivers astonishingly high resolution from center to edge, meeting the demands of high megapixel camera sensors. Therefore, this lens delivers incredibly sharp image detail, even after cropping or enlargement. Superior control of chromatic aberration ensures pristine reproduction across the frame, for clarity in extreme backlight and high-contrast scenes. This lens excels in distortion-free portraits, immersive and realistic street stories, detailed and deep close-ups down to 0.45m, and true lifelike landscape reproduction.

Ultra-large F1.4 masters light and bokeh

The large F1.4 aperture lets artists create a layered image through a shallow depth of field, a sharply rendering a captivating subject over dreamy background blur, with soft and dreamy bokeh and smooth focus transitions between image regions. The large aperture allows faster shutter speeds and lower ISO settings, making it possible to capture refined, detail-rich images, even in low light.

Designed for perfect image reproduction

Precision engineered optical design features 15 elements in 11 groups to faithfully record phenomenal detail and clarity with edge-to-edge sharpness, even at maximum aperture. The UA (ultra-precision aspherical) element subdues onion-ring bokeh. Three ED (extra-low dispersion) elements correct axial chromatic aberration and prevent color-fringing. The high-strength metal body, smudge-resistant coatings, and weather-sealed construction protect the precision-crafted lens and ensure it is always ready for action.

Fast, quiet, stable auto-focus

Viltrox's patented Dual HyperVCM system shifts into focus quickly and noiselessly, working together with the camera’s face and eye detection when required. For video, minimal focus breathing enables natural, professional-looking focus transitions.

More details and how to buy

For more information, please visit:

https://viltrox.com/products/af-50mm-f1-4-fe?ref=orbetcnl

Amazon Store US:

https://www.amazon.com/dp/B0FSZ8DR8S

Amazon Store Europe (stock available in early Nov):

https://www.amazon.de/dp/B0FSZ8DR8S

MSRP: $549 / €619 / £525

Viltrox AF 50mm F1.4 Pro specifications:

Principal specifications
Lens typePrime lens
Max Format size35mm FF
Focal length50 mm
Image stabilizationNo
Lens mountSony FE
Aperture
Maximum apertureF1.4
Minimum apertureF16
Aperture ringYes
Number of diaphragm blades11
Optics
Elements15
Groups11
Special elements / coatings8 HR, 3 ED, 1 UA
Focus
Minimum focus0.45 m (17.72)
Maximum magnification0.145×
AutofocusYes
Motor typeLinear Motor
Full time manualUnknown
Focus methodInternal
Distance scaleNo
DoF scaleNo
Physical
Weight800 g (1.76 lb)
Diameter85 mm (3.33)
Length111 mm (4.37)
MaterialsMetal
SealingYes
ColourBlack
Filter thread77 mm
Hood suppliedYes

  •  

Nikon is finally making a fast zoom for APS-C

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Nikon has announced the Nikkor Z DX 16-50mm (24-75 equiv.) F2.8 VR, its first APS-C zoom lens with a fast, constant aperture for its mirrorless Z mount. It's an important addition to the company's lineup and will likely be very exciting for those who have cameras like the Z50II, which are very capable but have suffered from a lack of really great zooms.

The lens has 12 elements in 11 groups, with one ED element and two aspherical lenses. It's also Nikon's first APS-C lens for Z mount to have nine aperture blades rather than seven, which should provide slightly rounder bokeh. Wide open, it has a minimum focusing distance of 0.15m (5.9"), which goes up to 0.25m (9.8") at the long end. It uses a stepper motor autofocus system.

The 16-50mm F2.8 lives up to APS-C's promise of smaller, lighter lenses; at 330g (11.6oz) it's around a third lighter than the full-frame Nikkor Z 24-70mm F4 S to which it's most directly comparable. It's also welcome that it includes optical stabilization, as none of Nikon's current APS-C mirrorless cameras have stabilized sensors. The lens is 88mm (3.5") long and accepts 67mm filters.

Z DX16-50 F28 03 AH 8307
Image: Nikon

The lens has Nikon's multifunction control ring, which you can program to change settings such as aperture, ISO and more, and comes with a petal-shaped hood.

The release of this lens is a big moment for Nikon's APS-C lineup. Before now, if you wanted a standard zoom for your APS-C Z-mount camera, you were pretty much stuck with the 16-50mm F3.5-6.3 VR, which was very compact but decidedly slow on the long end. The company hasn't allowed third-party manufacturers like Sigma or Tamron to produce APS-C zooms for its mirrorless systems, so anyone looking up upgrade their kit lens was pretty much forced to go with the larger, heavier and more expensive full-frame options.

While we're very happy to see that this lens is now available, it'll be interesting to see if Nikon continues to release this kind of product for its APS-C cameras. A 70-200 equiv. F2.8 lens, for example, could be a great option for those hoping to shoot portraits or events with a Z50II. It or another lens like it would also be another sign that Nikon was really starting to take its crop sensor lineup seriously, rather than just treating it as the cheap option or a stepping stone to a full-frame system.

Coming back to the present and the 16-50mm F2.8, though, the lens will be available to order starting October 16, and will retail for $899.

Pre-production samples

Please do not reproduce any of these images on a website or any newsletter/magazine without prior permission (see our copyright page). We make the originals available for private users to download to their own machines for personal examination or printing; we do so in good faith, so please don't abuse it.

Note: At Nikon's insistence, these samples are re-sized out-of-camera JPEGs, and therefore include corrections and processing that we wouldn't usually include. This is not our standard way of presenting images, so they should be considered as illustrative and not used to assess the lens's performance.

Sample gallery
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Press release:

NIKON EXPANDS DX LENS LINEUP WITH TWO NEW NIKKOR LENSES: THE NIKKOR Z DX 16-50MM F/2.8 VR AND THE NIKKOR Z DX MC 35MM F/1.7

MELVILLE, NY (OCTOBER 16, 2025) -- Today, Nikon Inc. announced the release of two new APS-C/DX-format NIKKOR Z lenses, the NIKKOR Z DX 16-50mm f/2.8 VR standard zoom lens with a constant f/2.8 aperture, and the NIKKOR Z DX MC 35mm f/1.7 standard micro lens. Whether shooting portraits that pop, low-light street snaps, or extreme close-ups, both lenses grant immense versatility and extraordinary creative possibilities for Nikon DX-format mirrorless camera users.

A Brighter View: The NIKKOR Z DX 16-50mm f/2.8 VR

The new NIKKOR Z DX 16-50mm f/2.8 VR is a standard DX-format zoom lens that covers a focal length range that is equivalent to wide-angle to medium telephoto, with the benefit of a fast, constant maximum aperture of f/2.8. This focal range is similar to the popular 24-75mm full frame /FX-format equivalent, making it ideal for subjects of all kinds, including wide landscapes, intimate interiors and flattering portraits. With its large f/2.8 aperture, the lens excels in low light capture by allowing more light in and enabling creative shallow depth of field for emotive portraits with blurred backgrounds.

This lens is an excellent entry point to discovering the impressive optical performance of NIKKOR Z lenses. It delivers the large, natural bokeh characteristics of an f/2.8 maximum aperture, as well as high-resolution rendering of details when stopping down. The built-in lens-shift vibration reduction (VR) mechanism (5.0-stop compensation)1 reduces the effects of camera shake, even when slower shutter speeds are used in low-light conditions. For video and content creators, the lens also uses a stepping motor (STM) for exceptionally quiet autofocus and features an optical design that minimizes focus breathing.

Features of the NIKKOR Z DX 16-50mm f/2.8 VR Lens

  • The fast constant maximum aperture of f/2.8 throughout the zoom range allows for large, natural bokeh and reduces the effects of camera shake when shooting in low-light conditions.
  • Coverage for the 16mm to 50mm wide-angle to mid-range of focal lengths supports a wide variety of scenes and subjects.
  • A minimum focus distance of 5.9 in (0.15 m) at the wide-angle end and 9.8 in (0.25 m) at the long end allows users to get close to their subjects for dynamic shots.
  • Equipped with a lens-shift vibration reduction (VR) mechanism with camera-shake compensation equivalent to a 5.0-stop (at the center) increase in shutter speed.
  • Portable and lightweight, with a total length of approximately 3.4 in (8.8 cm) and weight of approximately 11.6 oz (330 g) enables easy hand-held shooting.
  • Optimized for video recording with a design that suppresses focus breathing and incorporates a stepping motor (STM) for quiet autofocusing.
  • Customizable Control Ring allows for direct control over focus, aperture, exposure compensation or ISO sensitivity.
  • One ED glass and two aspherical lens elements effectively minimize various lens aberrations2.
  • Nine-blade aperture produces circular, natural bokeh.
  • When recording video using the Z50II, Hi-Res Zoom3 expands the zoom range to the equivalent of 16-100mm (6.25× zoom) while still maintaining a constant maximum aperture of f/2.8 with no loss in resolution.• When recording video using the Z50II, Hi-Res Zoom3 expands the zoom range to the equivalent of 16-100mm (6.25× zoom) while still maintaining a constant maximum aperture of f/2.8 with no loss in resolution.
  • Designed with consideration of dust and drip resistance4.

Make the Everyday Extraordinary: NIKKOR Z DX MC 35mm f/1.7

The NIKKOR Z DX MC 35mm f/1.7 is a fast, lightweight standard micro lens. It pulls double duty as a capable lens for macro photography, as well as an everyday fast prime lens. It is the first APS-C-size/DX-format NIKKOR Z lens to achieve a maximum reproduction ratio equivalent to life-size5, giving users the ability to get closer than ever to reveal intricate details. The very short minimum focus distance of 6.2 in (0.16 m) lets users explore the hidden world that exists in the ordinary. Familiar things like pets, flowers, insects, food, or textiles are all rendered in beautiful, sharp detail like never before.

With a fast f/1.7 aperture and a natural 35mm focal length similar to the field of view of the human eye6, the lens also excels as a fast, go-anywhere companion prime lens. From tabletop photos to portraits, or snapshots to low-light cityscapes, this lens gives users the ability to shoot in minimal light and blur the background to draw attention to the subject.

Features of the NIKKOR Z DX MC 35mm f/1.7 Lens

  • A maximum reproduction ratio of 0.67×, which is life-size equivalent in FX/35mm [135] format, enables the capture of small subjects at a larger size.
  • The fast f/1.7 maximum aperture allows users to make the most of large bokeh and minimize noise in low-light conditions.
  • Users can get extremely close to their subjects with an approximately 2.8 in (7 cm)7 working distance from the front of the lens, and a minimum focusing distance of only 6.2 in (0.16 m) to reveal stunning up-close details.
  • Adoption of an aspherical ED glass element effectively minimizes chromatic aberration.
  • An internal focusing (IF) system eliminates any change in the total length of the lens.
  • Adoption of a stepping motor (STM) realizes quiet autofocusing.
  • The customizable control ring allows for direct control over focus, aperture, exposure compensation or ISO sensitivity.
  • Designed with consideration of dust- and drip-resistance4.

Price and Availability

The new Nikon NIKKOR Z DX 16-50mm f/2.8 VR Lens will be available in late October 2025 for a suggested retail price of $899.95*. The new Nikon NIKKOR Z DX MC 35mm f/1.7 Lens will be available in late October 2025 for a suggested retail price of $449.95*.

1. Based on CIPA 2024 Standard. Yaw/pitch correction performance with the Nikon Z50II (telephoto end, NORMAL mode)

2. When using the Z50, camera firmware must be updated to the latest version.

3. Hi-Res Zoom is available when used with the Z50II, and [1920×1080; 30p], [1920×1080; 25p], or [1920×1080; 24p] is selected for [Frame size/frame rate] in the video recording menu. AF-area mode is fixed at [Wide-area AF (L)], and the focus point is not displayed. Additionally, [Electronic VR] in the video recording menu is set to [OFF].

4. Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions.

5. Equivalent in FX/35mm [135] format. Maximum reproduction ratio of 0.67×.

6. Angle of view equivalent to that of a 52.5 mm lens in FX/35mm [135] format.

7. Working distance: The distance from the end of the lens to the subject. Without the lens hood.

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Nikon Z DX 16-50mm F2.8 VR specifications:

Principal specifications
Lens typeZoom lens
Max Format sizeAPS-C / DX
Focal length16–50 mm
Image stabilizationYes
CIPA Image stabilization rating5 stop(s)
Lens mountNikon Z
Aperture
Maximum apertureF2.8
Minimum apertureF22
Number of diaphragm blades9
Optics
Elements12
Groups11
Special elements / coatings1 ED, 2 aspherical
Focus
Minimum focus0.15 m (5.91)
AutofocusYes
Motor typeStepper motor
Distance scaleNo
DoF scaleNo
Physical
Weight330 g (0.73 lb)
Diameter75 mm (2.95)
Length88 mm (3.46)
ColourBlack
Zoom methodRotary (extending)
Power zoomNo
Zoom lockNo
Filter thread67 mm
Hood suppliedYes
Hood product codeHB-118
Tripod collarNo

  •  

Nikon's 35mm Micro lens is made to get up close and personal

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Z DX MC35 F17 USDD 1502
Photo: Nikon

Nikon has announced the Nikkor Z DX Micro 35mm F1.7, an APS-C macro lens with a roughly 53mm equiv. focal length and the ability to focus on subjects as close as 0.16m (6.3") away.

The lens's formula uses eight elements in seven groups, with one ED lens. And while in most scenarios it'll have a relatively bright F1.7 aperture, it'll effectively be knocked down to F3.2 in extremely close-focus scenarios. Nikon claims the lens can achieve 0.67x magnification, which it says is "life-size equivalent" in full-frame terms.

It's lightweight at 220g (7.8 oz), and is 72mm (2.8") long, which means you can take pictures of subjects that are 0.09m (3.5") away from the front element. Autofocus is handled by a stepper motor, and the company says it has minimal focus breathing.

The lens's design is minimal; it has a single control ring, which can be customized to adjust focus, ISO, aperture, etc.

The lens is available to order today, and retails for $449.

Pre-production samples

Please do not reproduce any of these images on a website or any newsletter/magazine without prior permission (see our copyright page). We make the originals available for private users to download to their own machines for personal examination or printing; we do so in good faith, so please don't abuse it.

Note: At Nikon's insistence, these samples are re-sized out-of-camera JPEGs, and therefore include corrections and processing that we wouldn't usually include. This is not our standard way of presenting images, so they should be considered as illustrative and not used to assess the lens's performance.

Sample gallery
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Press release:

NIKON EXPANDS DX LENS LINEUP WITH TWO NEW NIKKOR LENSES: THE NIKKOR Z DX 16-50MM F/2.8 VR AND THE NIKKOR Z DX MC 35MM F/1.7

MELVILLE, NY (OCTOBER 16, 2025) -- Today, Nikon Inc. announced the release of two new APS-C/DX-format NIKKOR Z lenses, the NIKKOR Z DX 16-50mm f/2.8 VR standard zoom lens with a constant f/2.8 aperture, and the NIKKOR Z DX MC 35mm f/1.7 standard micro lens. Whether shooting portraits that pop, low-light street snaps, or extreme close-ups, both lenses grant immense versatility and extraordinary creative possibilities for Nikon DX-format mirrorless camera users.

A Brighter View: The NIKKOR Z DX 16-50mm f/2.8 VR

The new NIKKOR Z DX 16-50mm f/2.8 VR is a standard DX-format zoom lens that covers a focal length range that is equivalent to wide-angle to medium telephoto, with the benefit of a fast, constant maximum aperture of f/2.8. This focal range is similar to the popular 24-75mm full frame /FX-format equivalent, making it ideal for subjects of all kinds, including wide landscapes, intimate interiors and flattering portraits. With its large f/2.8 aperture, the lens excels in low light capture by allowing more light in and enabling creative shallow depth of field for emotive portraits with blurred backgrounds.

This lens is an excellent entry point to discovering the impressive optical performance of NIKKOR Z lenses. It delivers the large, natural bokeh characteristics of an f/2.8 maximum aperture, as well as high-resolution rendering of details when stopping down. The built-in lens-shift vibration reduction (VR) mechanism (5.0-stop compensation)1 reduces the effects of camera shake, even when slower shutter speeds are used in low-light conditions. For video and content creators, the lens also uses a stepping motor (STM) for exceptionally quiet autofocus and features an optical design that minimizes focus breathing.

Features of the NIKKOR Z DX 16-50mm f/2.8 VR Lens

  • The fast constant maximum aperture of f/2.8 throughout the zoom range allows for large, natural bokeh and reduces the effects of camera shake when shooting in low-light conditions.
  • Coverage for the 16mm to 50mm wide-angle to mid-range of focal lengths supports a wide variety of scenes and subjects.
  • A minimum focus distance of 5.9 in (0.15 m) at the wide-angle end and 9.8 in (0.25 m) at the long end allows users to get close to their subjects for dynamic shots.
  • Equipped with a lens-shift vibration reduction (VR) mechanism with camera-shake compensation equivalent to a 5.0-stop (at the center) increase in shutter speed.
  • Portable and lightweight, with a total length of approximately 3.4 in (8.8 cm) and weight of approximately 11.6 oz (330 g) enables easy hand-held shooting.
  • Optimized for video recording with a design that suppresses focus breathing and incorporates a stepping motor (STM) for quiet autofocusing.
  • Customizable Control Ring allows for direct control over focus, aperture, exposure compensation or ISO sensitivity.
  • One ED glass and two aspherical lens elements effectively minimize various lens aberrations2.
  • Nine-blade aperture produces circular, natural bokeh.
  • When recording video using the Z50II, Hi-Res Zoom3 expands the zoom range to the equivalent of 16-100mm (6.25× zoom) while still maintaining a constant maximum aperture of f/2.8 with no loss in resolution.• When recording video using the Z50II, Hi-Res Zoom3 expands the zoom range to the equivalent of 16-100mm (6.25× zoom) while still maintaining a constant maximum aperture of f/2.8 with no loss in resolution.
  • Designed with consideration of dust and drip resistance4.

Make the Everyday Extraordinary: NIKKOR Z DX MC 35mm f/1.7

The NIKKOR Z DX MC 35mm f/1.7 is a fast, lightweight standard micro lens. It pulls double duty as a capable lens for macro photography, as well as an everyday fast prime lens. It is the first APS-C-size/DX-format NIKKOR Z lens to achieve a maximum reproduction ratio equivalent to life-size5, giving users the ability to get closer than ever to reveal intricate details. The very short minimum focus distance of 6.2 in (0.16 m) lets users explore the hidden world that exists in the ordinary. Familiar things like pets, flowers, insects, food, or textiles are all rendered in beautiful, sharp detail like never before.

With a fast f/1.7 aperture and a natural 35mm focal length similar to the field of view of the human eye6, the lens also excels as a fast, go-anywhere companion prime lens. From tabletop photos to portraits, or snapshots to low-light cityscapes, this lens gives users the ability to shoot in minimal light and blur the background to draw attention to the subject.

Features of the NIKKOR Z DX MC 35mm f/1.7 Lens

  • A maximum reproduction ratio of 0.67×, which is life-size equivalent in FX/35mm [135] format, enables the capture of small subjects at a larger size.
  • The fast f/1.7 maximum aperture allows users to make the most of large bokeh and minimize noise in low-light conditions.
  • Users can get extremely close to their subjects with an approximately 2.8 in (7 cm)7 working distance from the front of the lens, and a minimum focusing distance of only 6.2 in (0.16 m) to reveal stunning up-close details.
  • Adoption of an aspherical ED glass element effectively minimizes chromatic aberration.
  • An internal focusing (IF) system eliminates any change in the total length of the lens.
  • Adoption of a stepping motor (STM) realizes quiet autofocusing.
  • The customizable control ring allows for direct control over focus, aperture, exposure compensation or ISO sensitivity.
  • Designed with consideration of dust- and drip-resistance4.

Price and Availability

The new Nikon NIKKOR Z DX 16-50mm f/2.8 VR Lens will be available in late October 2025 for a suggested retail price of $899.95*. The new Nikon NIKKOR Z DX MC 35mm f/1.7 Lens will be available in late October 2025 for a suggested retail price of $449.95*.

1. Based on CIPA 2024 Standard. Yaw/pitch correction performance with the Nikon Z50II (telephoto end, NORMAL mode)

2. When using the Z50, camera firmware must be updated to the latest version.

3. Hi-Res Zoom is available when used with the Z50II, and [1920×1080; 30p], [1920×1080; 25p], or [1920×1080; 24p] is selected for [Frame size/frame rate] in the video recording menu. AF-area mode is fixed at [Wide-area AF (L)], and the focus point is not displayed. Additionally, [Electronic VR] in the video recording menu is set to [OFF].

4. Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions.

5. Equivalent in FX/35mm [135] format. Maximum reproduction ratio of 0.67×.

6. Angle of view equivalent to that of a 52.5 mm lens in FX/35mm [135] format.

7. Working distance: The distance from the end of the lens to the subject. Without the lens hood.

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Nikon Nikkor Z DX Micro 35mm F1.7 specifications:

Principal specifications
Lens typePrime lens
Max Format sizeAPS-C / DX
Focal length35 mm
Lens mountNikon Z
Aperture
Maximum apertureF1.7
Minimum apertureF16
Aperture ringNo
Optics
Elements8
Groups7
Special elements / coatings1 ED
Focus
Minimum focus0.16 m (6.3)
Maximum magnification0.5×
AutofocusYes
Motor typeStepper motor
Focus methodInternal
Physical
Weight220 g (0.49 lb)
Diameter70 mm (2.76)
Length72 mm (2.83)
ColourBlack
Filter thread52 mm

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The M5 MacBook Pro's chip might not be "pro," but is that a bad thing?

the Apple-MacBook-Pro-14-is cracked open on a black background
Image: Apple

Apple has announced a new 14-inch MacBook Pro, with the most substantial upgrade coming from the newly unveiled M5 chip. Though it's using a baseline chip, not a Pro or Max model, Apple promises a host of improvements to performance that are likely more than enough for most users. The tech giant also says the new MacBook Pro offers better battery life, faster storage and more.

The latest MacBook Pro is powered by the M5 chip, which has the same mix of 10 CPU cores (four performance, six efficiency) and 10 GPU cores as the M4 found in the previous-generation 14" MacBook Pro. Unsurprisingly, Apple is touting improved AI performance thanks to special "Neural Accelerator" silicon in each GPU core and performance improvements to its CPU, GPU and dedicated Neural Engine AI accelerator.

a woman sits at a desk with a podcasting setup including a camera mic and multiple computers
Image: Apple

It's not all AI, though. Apple says the GPU will provide "30 percent faster performance" than the one on the M4, and 15 percent faster multithreaded performance than the M4. It also sees a boost to 150GB/s memory bandwidth, up from the M4's 120GB/s (though that's still a step down from the memory bandwidth found on the M4 Pro and M4 Max chips). Plus, Apple says the new model's SSD is up to twice as fast, which could help with importing Raw files, exporting large video files or running a local LLM. There's now a 4TB SSD option available, where the M4 model maxed out at 2TB.

Despite the performance upgrades, Apple says the computer will still be capable of 24 hours of battery life on a single charge, like its predecessor.

Design-wise, the M5 MacBook Pro keeps the status quo: it offers three Thunderbolt 4 ports – you have to upgrade to a model with a Pro or Max chip for Thunderbolt 5 – an HDMI port, an SDXC card slot and a 3.5mm headphone jack. The 14.2-inch display remains the same, with up to 1600 nits peak brightness for HDR content or 1000 nits sustained brightness in SDR. It also supports the full P3 color gamut, making it a worthy option for those requiring precise color.

The 14-inch MacBook Pro with M5 is available for pre-order today, starting at $1599. It will be widely available on October 22.


Pre-order now:

Pre-order at Apple

Press release:

Apple unveils new 14‑inch MacBook Pro powered by the M5 chip, delivering the next big leap in AI for the Mac

With up to 3.5x more performance for AI workflows, faster storage, up to a phenomenal 24 hours of battery life, and macOS Tahoe, the 14-inch MacBook Pro gets even better

CUPERTINO, CALIFORNIA Apple today unveiled a new 14-inch MacBook Pro, featuring the incredibly powerful M5 chip. With M5, the 14-inch MacBook Pro gets even faster, more capable, and delivers a huge leap in AI performance. The M5 chip features a next-generation GPU with a Neural Accelerator in each core, delivering up to 3.5x the AI performance1 and up to 1.6x faster graphics2 than the previous generation. M5 also includes a faster and more efficient CPU, an enhanced Neural Engine, and higher memory bandwidth that accelerates everything from launching apps to running large language models (LLMs) on device. Additionally, it offers phenomenal battery life of up to 24 hours, so users can take their pro workflows anywhere.1 With the latest storage technology, the new 14-inch MacBook Pro with M5 brings faster SSD performance than the previous generation for tasks like importing RAW image files or exporting large videos.2 Renowned features — including a gorgeous Liquid Retina XDR display with a nano-texture option, a 12MP Center Stage camera, a six-speaker sound system, a wide array of ports, Apple Intelligence capabilities, and the unrivaled power of macOS Tahoe — complete the MacBook Pro experience. Altogether, the 14-inch MacBook Pro with M5 delivers an industry-leading combination of capabilities for the same starting price of $1,599 — making it an even better value and upgrade for current and new Mac users. Available in space black and silver, the new 14-inch MacBook Pro with M5 is available to pre-order today, with availability beginning Wednesday, October 22.

"MacBook Pro continues to be the world’s best pro laptop, and today, the 14-inch MacBook Pro gets even better with the arrival of the M5 chip," said John Ternus, Apple’s senior vice president of Hardware Engineering. "M5 marks the next big leap in AI for the Mac and delivers a huge boost in graphics performance, accelerating demanding workflows for everyone from students to creatives, developers to business professionals, and more. With its amazing performance, extraordinary battery life, and unrivaled display, M5 takes the new 14-inch MacBook Pro to another level."

M5: The Next Big Leap in AI for the Mac

Apple silicon leads the industry with blazing performance, advanced technologies, power efficiency, and AI capabilities. With its advanced CPU, GPU, and faster Neural Engine, M5 propels the capabilities of the new 14-inch MacBook Pro even higher and takes the next big leap in AI for the Mac. Featuring a next-generation 10-core GPU — with a Neural Accelerator in each core — it delivers up to 3.5x faster AI performance than M4, and up to 6x faster performance than M1.1 From college students transcribing lecture notes, to creators storyboarding a new project with AI tools, to business users uncovering insights by running local models in webAI, the new 14-inch MacBook Pro with M5 is the ultimate laptop for everyday AI workflows and so much more. Users will experience faster text-to-image generation when running diffusion models in apps like Draw Things, and LLMs will run even faster in popular apps like LM Studio. The M5 chip also speeds up a wide variety of pro workflows, like deep learning, data modeling, and AI video enhancement. A faster 16-core Neural Engine further accelerates on-device, AI-driven tasks and enhances performance of the generative models that power Apple Intelligence. Additionally, with up to 2x faster SSD performance than the prior generation, the new 14-inch MacBook Pro lets users load a local LLM faster, and they can now choose up to 4TB of storage.2

Next-Level Performance with M5

The M5 chip also brings even faster systemwide performance and more capabilities to the 14-inch MacBook Pro. With the new GPU in M5, the 14-inch MacBook Pro delivers up to 1.6x faster graphics performance in pro apps and enables up to 1.6x higher frame rates in games compared to the M4 model.2 The M5 CPU features the world’s fastest CPU core for even more responsiveness.1 The 10-core design delivers up to 20 percent faster multithreaded performance versus M4 for workloads like code compiling, and is perfect for multitasking or speeding through creative applications.1 The new 14-inch MacBook Pro is great for data analysts querying databases in Python and for professionals like product designers, who routinely multitask across applications like Rhino, Notion, and Jira. Additionally, with over 150GB/s of unified memory bandwidth, users can work with large AI models on device or manipulate massive scenes in 3D apps.

14-inch MacBook Pro with M5 delivers:

  • Up to 7.7x faster AI video-enhancing performance in Topaz Video when compared to the 13‑inch MacBook Pro with M1, and up to 1.8x faster than the 14-inch MacBook Pro with M4.1
  • Up to 6.8x faster 3D rendering in Blender when compared to the 13‑inch MacBook Pro with M1, and up to 1.7x faster than the 14-inch MacBook Pro with M4.1
  • Up to 3.2x higher frame rates in games when compared to the 13-inch MacBook Pro with M1,3 and up to 1.6x faster than the 14-inch MacBook Pro with M4.2
  • Up to 2.1x faster build performance when compiling code in Xcode when compared to the 13‑inch MacBook Pro with M1, and up to 1.2x faster than the 14-inch MacBook Pro with M4.1

A Breakthrough for M1 and Intel-Based Upgraders

With game-changing improvements over Intel-based and M1 models, there’s never been a better time to upgrade or switch to a 14-inch MacBook Pro.

  • Staggering performance gains: The new 14-inch MacBook Pro with M5 is a big upgrade. When compared to Intel-based systems, it delivers up to 86x faster AI performance, up to 30x faster GPU performance with ray tracing, and up to 5.5x faster CPU performance.1 M1 upgraders will experience up to 6x faster AI performance, up to 6.8x faster GPU performance with ray tracing, and up to 2x faster CPU performance.1
  • Phenomenal battery life: Battery life soars up to 14 additional hours for Intel-based upgraders, and up to four more hours for users coming from M1, delivering up to 24 hours overall, so users can get more done on a single charge.1 And unlike many PC laptops, MacBook Pro delivers the same incredible performance whether plugged in or on battery. New Mac users and upgraders coming from Intel-based and M1 systems can also take advantage of fast charge to charge up to 50 percent in just 30 minutes using a 96W or higher USB-C power adapter.1
  • Industry-leading Liquid Retina XDR display: Upgraders will enjoy the 14-inch Liquid Retina XDR display with a nano-texture option, which offers 1600 nits peak HDR brightness and up to 1000 nits of brightness for SDR content. Upgraders will also be able to drive up to two high-resolution external displays.
  • Advanced camera, mics, and speakers: With an advanced 12MP Center Stage camera and studio-quality mics, upgraders will look and sound their best while taking calls. They will also experience an immersive six-speaker sound system with support for Spatial Audio.
  • Powerful Apple Intelligence capabilities: Built seamlessly into macOS with groundbreaking privacy, Apple Intelligence provides both upgraders and new Mac users with intuitive features that make their Mac experience even more helpful and powerful.
  • Even more value: Users coming from Intel-based and M1 systems will also get 16GB of starting unified memory, an additional Thunderbolt port, and the space black finish with an anodization seal.

An Unrivaled Experience with macOS Tahoe

The new 14-inch MacBook Pro comes to life with the beautifully designed macOS Tahoe, which delivers powerful features to maximize productivity.4 Major updates to Spotlight make it easier to find relevant apps and files and immediately take action — like sending an email or creating a note — right from the search bar. With Continuity, business users can use the new Phone app to conveniently access their Recents, Contacts, and Voicemails, and make calls directly from their Mac. And with Live Activities from iPhone, users can stay on top of things happening in real time, like an upcoming flight.

The new design featuring Liquid Glass offers users even more ways to personalize their Mac with an updated Control Center and new color options for folders, app icons, and widgets. And the menu bar is now completely transparent, making the display feel even larger.

Apple Intelligence also expands with powerful new features that elevate the Mac experience further, while protecting privacy at every step. Integrated into Messages, FaceTime, and the Phone app, Live Translation helps users easily communicate across languages, translating text and audio.5 Shortcuts get even more powerful with intelligent actions and the ability to tap directly into Apple Intelligence models, so users can automate complex tasks like sorting through photos. Additionally, developers can bring Apple Intelligence capabilities into their applications, or tap into the underlying Foundations Model framework for specialized intelligence tasks on device.

14-Inch MacBook Pro with M5 and the Environment

Apple 2030 is the company’s ambitious plan to be carbon neutral across its entire footprint by the end of this decade by reducing product emissions from their three biggest sources: materials, electricity, and transportation. The new 14-inch MacBook Pro with M5 is made with 45 percent recycled content by weight, including 100 percent recycled aluminum in the enclosure, 100 percent recycled rare earth elements in all magnets, and 100 percent recycled cobalt in the battery. It is manufactured with 55 percent renewable electricity, like wind and solar, across the supply chain. Additionally, the new 14-inch MacBook Pro ships in 100 percent fiber-based packaging, which can be easily recycled. It also is designed to last, offering industry-leading software support, and meets Apple’s high standards for energy efficiency and safe chemistry.

Pricing and Availability

Customers can pre-order the new 14-inch MacBook Pro with M5 starting today on apple.com/store and in the Apple Store app in 30 countries and regions, including the U.S. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorized Resellers, starting Wednesday, October 22.

The 14-inch MacBook Pro with M5 starts at $1,599 (U.S.) and $1,499 (U.S.) with education savings, and is available in space black and silver. Additional technical specifications, configure-to-order options, and accessories are available at apple.com/mac.

Apple Intelligence is available in beta with support for these languages: English, French, German, Italian, Portuguese (Brazil), Spanish, Chinese (simplified), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-us/121115.

With Apple Trade In, customers can trade in their current computer and get credit toward a new Mac. Customers can visit apple.com/shop/trade-in to see what their device is worth.

AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new Mac, or in the U.S., AppleCare One to protect multiple products in one simple plan. Both plans include coverage for accidents like drops and spills, theft and loss protection on eligible products, battery replacement service, and 24/7 support from Apple Experts. For more information, visit apple.com/applecare.

Every customer who buys directly from Apple Retail gets access to Personal Setup. In these guided online sessions, a Specialist can walk them through setup, or focus on features that help them make the most of their new device. Customers can also learn more about getting started and going further with their new device with a Today at Apple session at their nearest Apple Store.

Customers in the U.S. who shop at Apple using Apple Card can pay monthly at 0 percent APR when they choose to check out with Apple Card Monthly Installments, and they’ll get 3 percent Daily Cash back — all up front. More information — including details on eligibility, exclusions, and Apple Card terms — is available at apple.com/apple-card/monthly-installments.

1. Testing was conducted by Apple in September 2025. See apple.com/macbook-pro for more information. Battery life varies by use and configuration. See apple.com/batteries for more information.

2. Results are compared to 14-inch MacBook Pro with Apple M4, 10-core CPU, 10-core GPU, 32GB of unified memory, and 2TB SSD.

3. Results are compared to 13-inch MacBook Pro with Apple M1, 8-core CPU, 8-core GPU, 16GB of unified memory, and 2TB SSD.

4. macOS Tahoe is available as a free software update. Some features may not be available in all regions or in all languages.

5. Live Translation in Messages supports English (U.S., UK), French (France), German, Italian, Japanese, Korean, Portuguese (Brazil), Spanish (Spain), and Chinese (simplified). Live Translation in Phone and FaceTime is available for one-on-one calls in English (U.S., UK), French (France), German, Portuguese (Brazil), and Spanish (Spain) when Apple Intelligence is enabled on a compatible Mac, iPhone, or iPad.

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24 hours left for the early bird discount for the 5DayDeal Photography Bundle 2025


The early bird discount for the new 2025 5DayDeal photography bundle will end in 24 hours (the pre-sale window includes a $5 discount on each of the Main, Pro, and Complete packages – totaling $15 off for the Complete Bundle):


As with previous years, with the new 5DayDeal Photography Bundle 2025, you will get a package of different photography tools drastically reduced ($1,000+ worth of pro-level courses, tools, and creative assets for as little as $98):


Several different bundles are available, and a portion of the proceeds will be donated to charities. This deal will end on October 21.


Via NikonRumors

The post 24 hours left for the early bird discount for the 5DayDeal Photography Bundle 2025 appeared first on Photo Rumors.

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The new 7Artisans 35mm F1.8 lens combines budget price with premium features

the 7artisans 35mm lens is on a blurry gray backgroung 4x3
Image: 7Artisans

7Artisans has released the AF 35mm F1.8 lens for full-frame Sony E, Nikon Z and Leica L mount cameras. The popular prime focal length lens comes at a budget price, yet offers features typically found on more premium models.

Budget lenses typically utilize plastic construction with little in the way of on-lens controls. But the 7Artisans AF 35mm F1.8 uses metal construction for greater durability. It also offers a customizable FN button and MF/AF switch. Additionally, it features an aperture ring that is stepless for silent and smooth operation when shooting video.

the 7artisans 35mm lens is on a white background
Image: 7Artisans

7Artisans constructed the lens with 11 elements in 8 groups, with 2 aspherical, 2 high-refractive and 1 ED element. The company promises corner-to-corner sharpness. An STM motor powers the autofocus, which is compatible with eye and face tracking. 7Artisans says there is enhanced focus breathing suppression for better video performance. It can focus as close as 0.4m (1.3').

The metal construction adds weight, so it isn't the lightest 35mm prime available, coming in at 426g (15oz) for the E mount model. It is still relatively compact, though, measuring 94mm (3.7") long. The lens offers a 62mm filter thread and comes with a petal-shaped lens hood. It features a USB-C port for firmware updates and comes with a USB-C cable.

The 7Artisans AF 35mm F1.8 lens is available for purchase now for $300.


Buy now:

Buy at 7Artisans

7Artisans AF 35mm F1.8 specifications:

Principal specifications
Lens typePrime lens
Max Format size35mm FF
Focal length35 mm
Lens mountL-Mount, Nikon Z, Sony E, Sony FE
Aperture
Maximum apertureF1.8
Minimum apertureF16
Aperture ringYes
Number of diaphragm blades11
Optics
Elements11
Groups8
Special elements / coatings2 aspherical, 2 high-refractive, 1 ED
Focus
Minimum focus0.40 m (15.75)
AutofocusYes
Motor typeStepper motor
Physical
Weight426 g (0.94 lb)
Diameter72 mm (2.83)
Length94 mm (3.7)
MaterialsMetal
ColourBlack
Filter thread62 mm
Hood suppliedYes

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