2025 by the numbers: what DPReview got up to this year
2025 by the numbers
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As 2025 comes to a close, we're looking back at what happened this past year. We've already shared our favorite gear and photos, but now let's zoom out and look at the bigger picture: the numbers and stats for 2025. We think it provides a fun overview of the status of the camera industry and what happened here at DPReview over the course of the year.
Cameras released: 26
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2025 brought the release of 26 stills and hybrid-focused cameras. We saw a vast range of models from the major players, from pocketable compacts like the Ricoh GR IV to the medium format Hasselblad X2D II 100C and everything in between. The count doesn't include cinema cameras like the Sony FX2. It also doesn't include action cameras, of which there were quite a few, including the GoPro Max2 and DJI Osmo Nano.
It was certainly an interesting year for camera releases, with bold models like the Sony RX1R III, Sigma BF and Fujifilm X half. Of course, there were also plenty of expected announcements, including the Canon EOS R6 Mark III, Nikon Z5II and Panasonic Lumix S1II.
26 is only one shy of the number of releases we saw last year, though that depends in part on how you count them. Both 2024 and 2025 included models that could be considered duplicates, such as the Ricoh GR IV / GR IV HDF from this year. It's also maybe a bit generous to call the Nikon Coolpix P1100 a new release, since it was primarily updated with a USB-C port. Still, it's nice seeing the number so high after a few stagnant years, and we hope 2026 continues the trend.
Zoom lenses released: 21
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2025 was a rather exciting year for zoom lenses, even if there weren't quite as many new ones as 2024. Many of the zoom lenses we saw were updates on standard, bread-and-butter focal lengths. Although that may not sound very exciting, those new offerings often came with some impressive features or innovations.
For example, Nikon's 24-70mm F2.8 S II featured a fully internal zoom design, which we hadn't seen before. Hasselblad's XCD 35-100mm F2.8-4 E offered a standard range in a surprisingly compact body for medium format cameras. We were also excited about Sigma's commitment to APS-C with the 17-40mm F1.8 DC Art, so much so that it earned it a spot on our Product of the Year shortlist.
The zoom releases didn't entirely focus on standard focal lengths, though. This year also brought the standout Sony 50-150mm F2 GM, with its wide telephoto zoom range, fast and constant aperture, excellent sharpness and reasonable size. The price may be eye-watering, but the optical engineering impressed us, earning it the honors of best zoom lens of the year in our annual awards.
Prime lenses released: 37
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First, a disclaimer: this number does not include all prime lenses that came out this year. Just as we pointed out last year, prime lenses, especially manual focus ones without electrical contacts, are increasingly easier to manufacture. We would have to spend days trying to come up with a complete list if we included all of those. Instead, we've only counted lenses we covered at DPReview or added to our database.
Even with that in mind, we saw a healthy number of new prime lenses in 2025. There were plenty of rather expected offerings, but there were also some pleasant surprises, especially from Sigma. In fact, Sigma achieved a few firsts, such as the first full frame mirrorless 200mm F2 and the first full frame autofocus 135mm F1.4. 2025 also marked the return of Zeiss to the camera lens manufacturing world, with the company releasing two prime manual focus lenses for E, RF and Z mounts.
Interviews with major manufacturers: 11
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Over the course of the year, DPReview staff spoke with many of the major camera and lens manufacturers. Those interviews covered a variety of topics, including the state of the camera industry, future plans, design inspiration and more. We've linked to every 2025 interview below, so you can check out what each had to say.
- "We're here, we understand our position in the industry," Zeiss discusses its new lenses and new approach
- New Pen not yet on the drawing board, says OM System
- Shades of gray: did Ricoh just hint at a Monochrome GR?
- "Our plan hasn't changed," says Fujifilm of X-Pro, but X-E may have snapshot future
- Fujifilm weighs in: "There's a lot of potential in compact cameras"
- We interviewed Fujifilm's executives about the GFX100RF and Content Credentials
- Sigma CEO Kazuto Yamaki reveals the connection between the Sigma BF and Chanel No. 5 perfume
- A conversation with Sigma CEO Kazuto Yamaki: Still committed to Foveon
- Canon talks compact camera comeback, third-party lenses and new users
- How Leica balances tradition and innovation after 100 years
- Inside Canon's HQ: we found out why Canon wants to build the Porsche 911 of photography
Images in sample galleries: 5016
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It was a busy year for the DPReview team in terms of taking gear out for sample gallery purposes. In total, we uploaded 5016 images to sample galleries, which is to say we took a lot of images this year. After all, that number only includes a small selection of what we actually take while testing gear.
As usual, our sample galleries were centered around cameras and lenses, with a few smartphone galleries as well. Our editors had some personal favorites in terms of images they took, including the Sigma BF and Sony RX1R III galleries for Richard, and the Sony 50-150mm F2 GM and pre-production Fujifilm GFX100RF galleries for Mitchell.
Episodes of the DPReview discussions show: 16
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This year marked the beginning of our DPReview discussions show, where members of the team regularly sit down to chat about various topics. Most of these conversations centered on new releases, such as the Fujifilm X half, Sigma's 17-40mm F1.8 DC Art lens, the latest iPhone, the Hasselblad X2D II and more. But we also took time to help our community manager pick a new camera, share gift ideas and, of course, discuss our annual awards.
You can watch all of the existing videos on our YouTube channel. The discussion format is one we will be continuing into 2026, and we look forward to seeing where it takes us.
Number of photos submitted to Editors' photo challenges: 2939
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We continued our monthly Editor's photo challenges in 2025, with themes covering a broad range of topics. Over the course of the year, we asked you all to submit your favorite images of winter sports, water, human-powered travel, summer adventure, landscapes, road trips and more. We even had a few camera-specific challenges, such as one dedicated to smartphone photography and one for images taken with compact cameras.
You all answered the call each time, submitting 2939 images over the course of the year. It was a consistent reminder of just how talented our community is, and we can't wait to see what you share in 2026.
Number of forum posts: 468,425 (and counting)
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Our forum community is at the heart of what makes DPReview all that it is, largely because of the wide breadth of discussions. From thought-provoking questions and problem-solving tips to providing feedback on work and more, we love seeing what is going on in our forums. And this year, you all kept busy there. At the time of writing, you've created a total of 468,425 forum posts. Of course, that number grows each day, and it's likely to exceed half a million by the end of this year.
Number of sustainable, modern forum systems transitioned to: 1
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Of course, we'd be remiss if we didn't mention one of the most significant moves for DPReview this year: the new forum system. We'd been operating on a proprietary, custom-built software system since the site's inception 25 years ago. That wasn't viable anymore, so, in order to make the forums easier to maintain, improve and access on all devices, we transitioned our forums to new, modern forum platform in October of this year. To oversimplify things, it was a massive undertaking. But all legacy forum content successfully transitioned to the new platform, and new features were (and will continue to be) unlocked.
We greatly appreciate our community's patience and support during the transition and look forward to exciting improvements coming in 2026.
Issues of our newsletter: 48
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Lastly, we sent 48 issues of our newsletter this year, two more than last year. If you weren't aware that we even had a newsletter, you may want to consider signing up! It highlights some of our best stories each week, so you can stay up-to-date on what's happening at the site.
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