Apple says its new Raw processor offers much better denoising, even when dealing with images from cameras that have "non-traditional sensor patterns." Image: Apple

Apple had some splashy announcements at its Worldwide Developer Conference keynotes regarding AI and the future of its software, but, as is often the case, some of the most interesting developments were saved for later in the week, in the developer sessions. Case in point: Apple has apparently reworked the pipeline for processing Raw images that powers not just its own apps like Photos and Pixelmator Pro, but also third-party ones that choose to integrate Apple's tech.

In a video titled "WWDC26: Enhance RAW image processing with Core Image," the company not only walks through the changes it's making, but also provides a pretty good summary of how Raw data gets turned into a visible image through demosaicing, denoising, applying white balance and other adjustments, and more. But the meat of the video is the discussion around the 9th iteration of its Raw processor, which it characteristically calls its "biggest update yet."

The company says it's building machine-learning powered denoising straight into the demosaicing step, leading to sharper images in most situations, and dramatic improvements to rendering very noisy photos. That'll be especially important when, say, trying to process photos shot with the relatively small sensors found in the latest iPhones, though Raw 9 supports more than just Apple's cameras. The company says it can deal with Raw files from "hundreds" of cameras from "all major professional camera vendors," and promises that more will be added as time goes on.

AI-powered denoising has become a major part of photo editing these days. Major photo editing software like Photoshop and DxO are gaining built-in support for it, and even standalone denoising apps like Topaz Labs are getting some buzz. It's no surprise that Apple is building the tech into its own Raw processor, though it's interesting that it essentially seems to be baking it in, without offering a ton of control over how it's applied (though apps will still be able to offer sliders for luma noise reduction).

Raw 9 will be included on new operating systems like iOS, iPadOS and macOS 27

As for where Raw 9 will show up, you'll likely start seeing output from it in Apple's apps first, once its new operating systems like iOS 27 and macOS 27 "Golden Gate" are released this fall. It's used not only in editing apps like Photos, but to allow you to view Raw images in the file browser, and in Preview.

Third-party developers will also be able to use it in their apps when dealing with Raw files, though it apparently won't be the default, potentially thanks to the increased processing requirements versus Raw 8. And while we wouldn't expect companies like Adobe to ditch their custom-made Raw convertors for it anytime soon, many indie photo editing apps on Apple's platforms will likely use it, gaining better Raw output without requiring much extra work on the developers' part.

As a heavy user of Apple Photos – I have over 20,000 Raw images stored in it going back to 2012 – I'm excited for this change. As Apple points out, part of the beauty of shooting Raw is that you can breathe new life into old photos by reprocessing them, and I'll be very interested to see if I notice the difference in my strolls down memory lane.

Image: Insta360

The DJI Osmo Pocket has been the default choice for gimbal camera shooters for years, but Insta360 is now making a direct play for that market. The Luna Ultra is the company's first gimbal camera, and it features Leica branding, 8K video and a dedicated telephoto lens.

The launch appears to have been pulled forward after a creator purchased the camera from B&H before its official release date – while it was still under embargo – after retailer listings went live ahead of schedule.

The Luna Ultra features a dual-camera system, competing against the Osmo Pocket 4's single camera. That said, DJI is gearing up to launch its own version with two cameras, so this won't be an edge for long. The main camera uses a Type 1 (128 mm²) CMOS sensor with a 20mm equivalent focal length and F1.8 aperture. The dedicated telephoto camera provides a 60mm equivalent focal length and uses a smaller, Type 1/1.3 (69 mm²) sensor and F2.0 aperture. Beyond those two focal lengths, Insta360 says it offers 6x lossless and 12x hybrid zoom.

Insta360 sells various accessories for the Luna Ultra. Image: Insta360

The camera records 8K/30p videos with Dolby Vision and 10-bit I-Log for greater flexibility while editing. The 8K resolution could appeal to those after extra quality, as the Osmo Pocket 4 tops out at 4K, albeit at 240 fps. The Luna Ultra also offers a 'PureVideo Mode,' which Insta360 says reduces noise and improves brightness for low light shooting up to 4K/60p.

On the stills side, the camera can capture up to 37MP, though that's in Insta360's "UltraPhoto" mode. Insta360 doesn't specify what this mode is, but we suspect it's a computational multi-frame capture mode. Standard photos max out at 9MP. It also offers 200MP panoramic shots.

Stabilization comes from a 3-axis gimbal combined with electronic image stabilization, promising smooth footage even while moving. It also uses Insta360's Deep Track 5.0 for subject tracking, which includes various specific tracking features, such as modes for groups, zooming, auto framing and more.

The touchscreen is detachable and able to function as a remote for the camera gimbal. Image: Insta360

The Luna Ultra features a detachable 2-inch OLED touchscreen, which Insta360 says is an industry first. The touchscreen can then function as a remote that works up to 20m (65') away. It certainly adds some convenience for solo creators. The company also offers a separate POV Head Tracker that can automatically move the camera based on your head movements.

Insta360 says the camera gimbal is co-engineered with Leica, and it features Leica-branded Summicron lenses. It also brings Leica's color profiles to the tiny camera gimbal, including Leica Natural, Leica Vivid and Leica Chrome. The company says that it's compatible with professional color workflows, including ACES (Academy Color Encoding System). It also features built-in time code for syncing multiple devices and a QR code system for sharing color settings between devices.

Image: Insta360

The camera includes 47GB of internal storage and is compatible with microSD cards up to 1TB. Insta360 promises four hours of battery life.

Beyond some camera benefits over the Osmo Pocket 4, the Luna Ultra has one other key lead over DJI's camera gimbal in the US market: it's available. New DJI products have not been officially available in the US since the FCC blocked the company from receiving equipment authorization in December 2025.

The Luna Ultra starts at $770 and comes in white or black. For comparison, the Osmo Pocket 4 launched at £445 (roughly $596) in the UK, though DJI has not set a US price. A close competitor, the dual-lens Pocket 4 Pro, is also expected, and although we don't know the official price yet, Chinese retail listings suggest it will sit in a similar range to the Luna Ultra.

Buy now

The previously reported  Insta360 Luna Ultra camera is now officially announced and available for order at:

• US: B&H Photo
• DE: Foto Erhardt
• Worldwide: Insta360

Insta360 Launches Luna Ultra: Leica Co-Engineered Gimbal Camera Built for Next-Generation Mobile Filmmaking

Insta360 today announced Luna Ultra, its flagship gimbal camera co-engineered with Leica, built to combine professional imaging, 3-axis stabilization, and flexible creative tools in one portable device.

Featuring a dual-lens design with a pro-grade telephoto lens, it’s built for everyday creators and mobile filmmakers. With 1″ 8K imaging, Leica Summicron lenses, a detachable OLED touchscreen, and advanced AI-powered tracking, Luna Ultra brings Insta360’s imaging expertise into a new category for creators who want smooth, high-quality video and photos wherever they go.

Advanced Imaging and Optics

Luna Ultra features a Leica Summicron lens paired with a 1″ 8K sensor for high-resolution video and photo capture, and a secondary telephoto lens system with a 1/1.3″ sensor and F2.0 aperture, enabling natural bokeh across five focal lengths, with up to 12× zoom, including 6× lossless zoom.

“Luna Ultra marks Insta360’s arrival in the gimbal camera space, backed by the full strength of our imaging expertise. We believe this category is ready for a new standard, defined by smarter technology, stronger performance, and a more intuitive user experience. Luna reflects our vision for the future of gimbal imaging, built to help people capture what matters with greater ease, confidence, and authenticity.” — Max Richter, VP of Marketing and Co-Founder of Insta360.

Video capabilities include 8K30fps recording with Dolby Vision and support for 10-bit I-Log capture for greater color information and flexibility in post-production. With up to 14 stops of dynamic range, the system preserves rich detail in both highlights and shadows. For photography, Luna Ultra supports 37MP UltraPhotos and 200MP Scenic Panorama photos.

Low-light performance is enhanced by PureVideo Mode, which reduces noise and improves brightness and detail up to 4K60fps. Luna Ultra also features a Triple AI Chip to support advanced image processing and overall performance.

Design and Stabilization

• Luna Ultra features a compact, lightweight design at just over 200g, making it as easy to carry as a modern smartphone.
• An industry-first detachable 2″ OLED touchscreen enables remote monitoring and control with HD transmission up to 20 meters, for more flexible shooting angles and solo capture.
• It also features a 1550mAh battery for up to four hours of use, with fast charging to 80% in approximately 23 minutes. Built-in storage provides 47GB of usable space, with support for up to 1TB via microSD.
• A 3-axis stabilization system, combined with electronic image stabilization, ensures smooth footage during movement. Deep Track 5.0 enables precise subject tracking, with features including Auto Tracking, Active Zoom Tracking, Group Tracking, and Smart Framing to help keep subjects in frame and in focus.

Creative Tools and Professional Workflow

• Luna Ultra incorporates Leica color profiles, including Leica Natural, Leica Vivid, and Leica Chrome, alongside a range of cinematic filters for flexible in-camera looks. It also supports professional color workflows, including ACES (Academy Color Encoding System).
• Built-in timecode enables multi-camera synchronization and supports editing in software such as Final Cut Pro and Adobe Premiere Pro. Additional tools include QR Color Share for sharing color settings between devices and AI-assisted editing within the Insta360 app, which identifies key moments and generates ready-to-share edits.
• For audio, Luna Ultra features a built-in wind guard for clearer outdoor recording, along with direct compatibility with Insta360 Mic systems for single or dual-transmitter setups.
• A dedicated accessory lineup further expands creative options, including a POV Head Tracker for hands-free capture, Black Mist filters for cinematic diffusion, a Wide-Angle Lens that expands the field of view to 108°, and ND Filters for exposure control and motion blur.

A Six-Year Partnership in Imaging Innovation

Insta360’s partnership with Leica spans six years and five co-developed products, combining Leica’s optical heritage and iconic color science with Insta360’s Emmy Award-winning imaging technology. With Luna Ultra, the two companies bring that collaboration into a new category, pairing professional optics with compact, AI-powered gimbal camera design.

Luna Ultra was unveiled at Leica’s Headquarters in Wetzlar, underscoring the close partnership behind Insta360’s first Leica co-engineered gimbal camera.

“This launch represents more than a new product announcement. It reflects the shared vision and long-term collaboration between Insta360 and Leica, combining optical heritage with a new generation of intelligent imaging technology.” — Marius Eschweiler, VP of Business Unit Mobile at Leica Camera AG.

Availability & Pricing

Luna Ultra will be available starting June 10 via the Insta360 Store, Amazon, Best Buy, and select retailers worldwide, with availability in some markets to follow at a later date.

• Luna Ultra – US$ 769.99
• It will be available in Cosmic Black and Stellar White.

The post Insta360 Luna Ultra camera officially announced appeared first on Photo Rumors.

Image: Insta360

The DJI Osmo Pocket has been the default choice for gimbal camera shooters for years, but Insta360 is now making a direct play for that market. The Luna Ultra is the company's first gimbal camera, and it features Leica branding, 8K video and a dedicated telephoto lens.

The launch appears to have been pulled forward after a creator purchased the camera from B&H before its official release date – while it was still under embargo – after retailer listings went live ahead of schedule.

The Luna Ultra features a dual-lens system, competing against the Osmo Pocket's single lens. That said, DJI is gearing up to launch its own two-lens camera gimbal, so this won't be an edge for long. The main camera uses a Type 1 CMOS sensor with a 20mm equivalent focal length and F1.8 aperture. The dedicated telephoto camera provides a 60mm equivalent focal length and uses a smaller, Type 1/1.3 sensor and F2.0 aperture. Beyond those two focal lengths, Insta360 says it offers 6x lossless and 12x hybrid zoom.

Insta360 sells various accessories for the Luna Ultra. Image: Insta360

The camera records 8K/30p videos with Dolby Vision and 10-bit I-Log for greater flexibility while editing. The 8K resolution could appeal to those after extra quality, as the Osmo Pocket 4 tops out at 4K, albeit at 240 fps. The Luna Ultra also offers a 'PureVideo Mode,' which Insta360 says reduces noise and improves brightness for low light shooting up to 4K/60p.

On the stills side, the camera can capture up to 37MP, though that's in Insta360's "UltraPhoto" mode. Insta360 doesn't specify what this mode is, but we suspect it's a computational multi-frame capture mode. Standard photos max out at 9MP. It also offers 200MP panoramic shots.

Stabilization comes from a 3-axis gimbal combined with electronic image stabilization, promising smooth footage even while moving. It also uses Insta360's Deep Track 5.0 for subject tracking, which includes various specific tracking features, such as modes for groups, zooming, auto framing and more.

The touchscreen is detachable and able to function as a remote for the camera gimbal. Image: Insta360

The Luna Ultra features a detachable 2-inch OLED touchscreen, which Insta360 says is an industry first. The touchscreen can then function as a remote that works up to 20m (65') away. It certainly adds some convenience for solo creators. The company also offers a separate POV Head Tracker that can automatically move the camera based on your head movements.

Insta360 says the camera gimbal is co-engineered with Leica, and it features Leica-branded Summicron lenses. It also brings Leica's color profiles to the tiny camera gimbal, including Leica Natural, Leica Vivid and Leica Chrome. The company says that it's compatible with professional color workflows, including ACES (Academy Color Encoding System). It also features built-in time code for syncing multiple devices and a QR code system for sharing color settings between devices.

Image: Insta360

The camera includes 47GB of internal storage and is compatible with microSD cards up to 1TB. Insta360 promises four hours of battery life.

Beyond some camera benefits over the Osmo Pocket 4, the Luna Ultra has one other key lead over DJI's camera gimbal in the US market: it's available. New DJI products have not been officially available in the US since the FCC blocked the company from receiving equipment authorization in December 2025.

The Luna Ultra starts at $770 and comes in white or black. For comparison, the Osmo Pocket 4 launched at £445 (roughly $596) in the UK, though DJI has not set a US price. A close competitor, the dual-lens Pocket 4 Pro, is also expected, and although we don't know the official price yet, Chinese retail listings suggest it will sit in a similar range to the Luna Ultra.

Buy now

Image: Westend61 / Westend61 via Getty Images

Welcome back to our Question of the Week series! This reader-focused series aims to get our photographic community to share thoughts on all sorts of photography-related topics in our forums. We pose questions about gear, favorite camera stores, advice, problem-solving and more, and you share your thoughts and opinions.

This week, we’re leaning into the holiday spirit! The season of giving (and occasionally re-gifting) is upon us, and that means it’s time to unwrap some memories – both heartwarming and hilarious.

What are the best (and worst) photography-related gifts you've received?

What’s the best photography-related gift you’ve ever received? Maybe it was a dream lens that caused you to take on an adventure deep in the mountains, or a handmade camera strap that’s now an essential part of your kit. And what about the worst? Perhaps someone thought you needed yet another "World’s Best Photographer" mug, or that odd lens filter set that turned every photo a shade of green.

In this edition of our Question of the Week series, we want to hear your gift stories: the memorable, the useful and the truly baffling. Share your favorites (and flops) in the forum link below. Photos of the gifts (or what you created with them) are also more than welcome! We'll highlight some of your most entertaining and heartfelt responses in next week's roundup.

Click here to answer the Question of the week

The Insta360 Luna Ultra camera is not officially announced yet, but you can already order it at B&H Photo:

You can also already reserve the upcoming Insta360 Luna in Germany

Here are the details:

• Capture up to 8K30 Action Footage
• Dual Lenses, 1″ & 1/1.3″ CMOS Sensors
• Detachable 2″ OLED Screen
• 3-Axis Stabilization, AI Tracking
• Built-In Leica Color Profiles

Additional information on the new camera can be found here (check the Insta360 website for more information):

You can already reserve the upcoming Insta360 Luna camera in Germany

The latest Insta360 Luna camera rumors

Coming soon: Insta360 Luna pocket handheld gimbal camera

The post The Insta360 Luna Ultra camera is not officially announced yet, but you can order one at B&H Photo appeared first on Photo Rumors.

Here are the latest Leica news and rumors:

The next-generation Pixii digital rangefinder camera with Leica M-mount is essentially complete, the company is now looking for investors, partners, and collaborations with other camera manufacturers

Cosina to bring back the Voigtlander ULTRON Vintage Line 28mm f/2 & 35mm f/2 Aspherical Type II lenses for Leica M-mount

Announced and available for order: 7Artisans × Seagull M 35mm f/1.7 limited edition lens for Leica M-mount

Coming soon: new limited edition 7Artisans × Seagull M 35mm f/1.7 silver lens for Leica M-mount

You can now attach a smartphone to Leica Geovid binoculars with this new Ollin snapshot adapter

Leica announced a new Cine Compact 1 projector

The latest accessories for Leica cameras from Owlkrown

Rumors: corporate-owned Leica stores can carry third-party accessories only from those eight brands

The post The latest Leica news and rumors appeared first on Photo Rumors.

Image: Laowa

When Laowa released its 180mm F4.5 1.5X Ultra Macro APO lens last year, it offered autofocus, but not at macro distances. For those extra close subjects, manual focus was required. Now, Laowa is fixing that limitation with a firmware update.

Laowa's 180mm macro lens supports a minimum focusing distance of 0.3m (11.8"), but its autofocus only engaged from 1.5m (4' 11") and beyond. That's a pretty good gap between how close you can focus and how close autofocus works. Because of that, subjects at macro distance would require manual focus, which may not be ideal for some photographers and situations.

A small note on Laowa's product page says that new firmware is available, "enabling autofocus for macro photography," so that limitation is now gone, potentially making it easier for photographers to get in focus images. The firmware update also unlocks macro focus bracketing, which is a useful tool for macro photographers. Interestingly, the page still warns that "auto-focus is only available for subjects from 1.5m to infinity," though we suspect this applies only to the old firmware version.

The firmware update is now available for download for Canon EF-, Nikon Z-, and Sony E-mount versions of the lens. The RF and L-mount versions of the lens are manual focus only, so this update does not affect them.

Thanks to DPReview reader Stig Nygaard for the tip.

Field Made unveiled a complete customizable battery indicator/labels ecosystem for Canon, Nikon, and Sony cameras:

 

You can get 10% off your next FieldMade order with coupon code “Rumors10“:

• 10% off the entire order
• Minimum purchase of $20 CAD
• Cannot be combined with other discounts

New FieldMade stealth blackout decals kits for Sony, Canon, Nikon, and Leica cameras (coupon code included)

Additional information:

Solving a High-Stakes Friction Point in the Field

Modern camera setups—such as the Canon EOS R1, R3, and R5 Mark II, Nikon Z8/Z9, and Sony Alpha series—require meticulous power management. During fast-paced events or intense field assignments, tracking battery health and rotation is critical. Traditionally, photographers and filmmakers have relied on messy gaffer tape or marker lines to distinguish fresh packs from depleted ones—a makeshift solution that degrades under heavy use. The Field Made Battery Indicator Collection replaces this friction with an elegant, highly functional workflow.

Key Product Specifications & Design Details

• Tailored Dimensions: Each set is precision-cut to match the exact physical footprint of specific battery models without obstructing contacts or battery doors.
• Premium Materials: Built from high-durability, scuff-resistant, outdoor-rated matte vinyl designed to withstand weather and friction in the field.
• Zero Residue: Applies securely but can be removed cleanly without leaving adhesive residue on high-value gear.
• Airtight Workflow Numbering: Features bold, high-contrast sequential numbering (01, 02, 03, etc.) to allow creators to maintain a strict “First In, First Out” rotation.
• Asset Protection: Fully customizable text fields allow users to print their Name, Website, and Phone Number directly onto the label, ensuring misplaced gear finds its way home.
• Supported Ecosystems & Availability

The collection covers a vast professional footprint, ensuring visual continuity across mixed-brand gear fleets:

• Canon: LP-E6/LP-E6N, LP-E6NH, LP-E6P, LP-E19
• Nikon: EN-EL15, EN-EL25, EN-EL18
• Sony: NP-FZ100

The post Field Made unveiled a complete customizable battery indicator/labels ecosystem for Canon, Nikon, and Sony cameras (coupon code included) appeared first on Photo Rumors.

Apple Photos is getting two new AI-powered features, along with updates to the existing "Clean Up" tool. Image: Apple

Apple has announced iOS 27, the latest version of its mobile operating system, which focuses more on stability and refinement rather than loading up with new features. However, it shared a few additions, including one that raised a few eyebrows at DPReview: generative AI-powered photo editing.

The first change is an update to the "Clean Up" tool, which lets you remove unwanted elements in your image. Apple says the new version will provide "better quality and more realistic infill," even in complex scenes. The company is also adding an "Extend" tool, letting you effectively do a negative crop and use AI to add a simulacrum of what was outside the frame of your original image. Apple pitches it as a way to give your subject a bit more space, or to level an image without changing the composition.

When using Spatial Reframing, the blurry areas indicate where the photos app will have to use generative Extend.

While both features likely sound familiar to anyone who's spent any time in modern Photoshop, the company's last feature, "Spatial Reframing" is a bit more advanced. It uses AI to essentially change perspective, letting you virtually move the camera around to reframe a subject, and having AI fill in the background needed to sell the effect.

While the "Spatial" branding makes it seem like it uses the depth data that powers other features like virtual bokeh, that doesn't seem to be the case. Apple says you'll even be able to reframe older images, and ones taken using other cameras.

Apple says any images made using these features will include "a hidden SynthID watermark" to mark them as having been edited with AI. The company also says that some AI features, like image generation, will have "daily usage limits" because they rely on server-side processing. It's currently unclear what those limits are, exactly which features they'll apply to, or how much they'll be extended if you pay for the company's iCloud+ plans.

In many ways, this is Apple playing catch-up with other phone makers, as companies like Google and Samsung have introduced slews of AI-powered features*, like the ability to add the photographer into a group photo, combine several photos into a single image where everyone is smiling and looking at the camera, and resize/move elements of an image and clean up the background. But it's also interesting that there's one line Apple isn't crossing in the Photos app: giving you a tool to add generated imagery into your pictures, something both Google and Samsung let you do.

When it was introducing the features, Apple said it had a "deep respect for the craft of photography," and that it wanted to give photographers AI tools that "enhance their images in ways that respect the original moment."

This isn't a new take from Apple – in 2024, it said photos should be things that "really, actually happened" – but it's also not a hardline one. It's hard to ignore that, literally less than two minutes earlier in the presentation, there was a demo of using Apple's Image Playground app to add an AI-generated cake into someone's hands to create a birthday party invite. So while that functionality may not exist in the Photos app, it's clear Apple isn't taking a fundamental stance against using generative AI to completely alter an image and the context around it.

If there has to be a dedicated Siri mode in the camera app, surely it shouldn't come before actual photographic options like portrait and panorama mode. Image: Apple

Aside from the editing tools, it doesn't seem like Apple's making too many changes to the photography experience, which isn't necessarily a surprise given it completely redesigned the camera app last year. It's adding a new Siri mode to the camera, which may be annoying for those who already find the interface cluttered, though we'll have to wait for the beta versions to be released to know for sure whether it can be removed as an option.

It's also possible we haven't seen everything new with iOS 27 yet. Apple will occasionally hold back announcing new features tied to hardware, so it's possible that there'll be further changes if, say, the company announces a new form-factor phone later this year (whatever that may be).

* Arguably, one of Google's most useful AI features is a virtual "Coach" that suggests how to improve your image as you're taking it; who needs Spatial Reframing when your phone was smart enough to tell you how to frame it in the first place?

Sony registered a new digital camera with the Indonesian certification body POSTEL, but the entry was later removed. The new WW308784 will be made in China (not Thailand), and DCLife speculates it could be a new RX or APS-C model becuase it was registered as “Digital Camera” rather than “Interchangeable Lens Digital Camera.”

Here is a leaked Sony sensor roadmap from a few months ago – you can see what is expected in 2026 and 2027 :

Somy Indonesia will hold an Alpha event on June 26-28, which is a weekend, so I doubt they will announce a new product:

The “Sony Alpha Event” scheduled for June 26–28 is the Alpha Festival 2026 hosted by Sony Indonesia, taking place at the Sports Hall in Agora Mall, Central Jakarta. It is a multi-day regional community and product showcase rather than a global broadcast.

The post Sony registered a new camera WW308784: could be a new RX or APS-C model appeared first on Photo Rumors.

Photo: Viltrox

Viltrox has announced two new APS-C entries to its "Evo" line of lenses, a 75mm (113mm equiv.) F1.8 and a 90mm (135mm equiv.) F2.2, available for Fujifilm X, Nikon Z and Sony E mounts.

The 75mm uses 11 elements in 9 groups, with two high-refractive index elements and two extra-low dispersion elements. The 90mm has the same mix of special glass, but with 10 elements in 8 groups. Both can focus as close as 0.74m (29"), and use stepper motors for autofocus.

They can also be fitted with 58mm filters and have aperture rings. The Sony E and Nikon Z versions have the ability to click and de-click that ring, as well as a function button, both of which are absent on the version for Fujifilm.

A bit unusually, the version of the lens for Fujifilm has fewer physical controls and switches than the Z and E-mount versions. Image: Viltrox

The E mount version of the 75mm F1.8 weighs 335g (11.8oz) and is 76mm (3") long. The 90mm is the same length, but weighs 320g (11.3oz). The Z and X mount versions are slightly different weights and lengths, but are effectively the same size. They have rubber seals on their lens mounts to protect against moisture and dust, and have a water resistant coating on their front elements.

The AF 75mm F1.8 Evo costs $329, while the AF 90mm F2.2 costs $369. They are available today.

Viltrox AF 75mm F1.8 Evo

Viltrox AF 90mm F2.2 Evo

The previously reported two new Viltrox AF APS-C EVO lenses (E/Z/X) are now officially announced and available for pre-order (check also the official Viltrox website):

• Viltrox 90mm f/2.2 EVO AF Lens
• Viltrox 75mm f/1.8 EVO AF Lens

Key features:

• Designed for APS-C mirrorless cameras (E/Z/XF mounts)
• Lightweight, strong construction suitable for everyday/everywhere use
• Fast, bright lenses with minimized vignetting even at max aperture
• ED and HR elements minimize chromatic aberration for cleaner image rendering
• STM autofocus system for photo and video shooting
• Ideal for portraits and immersive close-up shots

The technical specifications can be found here:

Leaked specifications of the upcoming Viltrox AF 90mm f/2.2 & 75mm f/1.8 EVO APS-C lenses (E/Z/X)

Additional information:

Versatile For Everything, Ideal for Portraits

With the introduction of the two new EVO lenses, portrait photographers can achieve strong spatial compression and smooth, atmospheric bokeh that naturally isolates subjects from distracting backgrounds. With a minimum focusing distance of just 0.74m, these lenses also enable tighter framing and immersive close-up shots for more expressive portrait compositions.

The AF 75mm F1.8 EVO offers a versatile 112.5mm-equivalent focal length that balances strong background blur with flexible everyday usability for street photography, half-body portraits, and urban shooting. The AF 90mm F2.2 EVO provides a classic 135mm-equivalent portrait perspective with enhanced compression and subject isolation, making it particularly well suited for outdoor portraits, wedding photography, and cinematic portraiture.

Improved Image Consistency Across the Frame

Viltrox has developed new optical designs incorporating ED (Extra-low Dispersion) and HR (High Refractive Index) elements to reduce chromatic aberration and contribute to improved overall image consistency. Even at maximum aperture, the lenses deliver sharp, high-resolution image quality from center to edge, while effectively helping maintain bright, consistent illumination across the frame. This results in natural tonal transitions and refined rendering characteristics.

Both lenses are equipped with Viltrox’s STM autofocus system, delivering fast, accurate, and quiet focusing performance for both photography and video. Stable, highly responsive continuous autofocus tracking helps creators maintain focus on subjects, even in dynamic shooting environments.

Both lenses also feature a customizable Fn button, an AF/MF switch, and a switchable click/de-click aperture ring** for seamless transitions between photo and video workflows.

The Everyday Carry: Compact and Lightweight Designs

The two EVO lenses continue the series’ design language with a clean exterior, compact construction, and durable build quality. Each lens weighs under 355g*, providing a lightweight alternative to traditional telephoto portrait lenses without compromising performance. With a rubber-sealed lens mount and a smudge and water-resistant coating on the front element, they are well suited to outdoor conditions.

The post Now available for pre-order: Viltrox AF 90mm f/2.2 & 75mm f/1.8 EVO APS-C lenses (E/Z/X) appeared first on Photo Rumors.

Here are the top 10 most viewed PhotoRumors posts for May 2026:

Canon and Sony to announce new products on May 13 – here is what to expect

Comparing the new Panasonic Lumix L10 camera with the LX100 II

A new Canon EOS R6 V camera is coming soon – here are the rumored specifications

New Canon and Sony teasers, announcement in less than 48 hours

New Viltrox AF 35mm f/1.4 Pro lens (E/Z) coming next week

Canon is actively reviving and expanding its PowerShot compact camera lineup

All new lenses from the 2026 China P&E Imaging Show (update #3)

First pictures of the upcoming 7Artisans AF 18mm f/2, 10mm f/2.5, and 10mm f/4 lenses

List of all new lenses that will debut at the 2026 China P&E Imaging Show in Beijing next week

Comparing the new Canon EOS R6V with the Nikon ZR

The post The most popular PhotoRumors posts for May 2026 appeared first on Photo Rumors.

This isn't the type of photo that usually wins a photo contest. Unless it's Icelandair's contest to find the world's worst photographer. Photo: Blance Mortemard

Back in March, we shared news of one of the more intriguing photography contests we'd come across in some time: Icelandair's hunt for the most terrible photographer it could find. The premise was that Iceland is so breathtaking that even the world's worst photographer couldn't help but come home with beautiful photos.

The campaign was clever. It was also, apparently, far more successful than the airline expected. Icelandair says it received 127,642 entries from 178 countries, all vying for the title of "World's Worst Photographer." That's a lot of terrible photographers. It is, in fact, almost as many bad photographers as there are people in the city of Reykjavík.

This must have been one of the most arduous photo contests to referee in history, with judges spending more than 2,000 hours screening pictures that were, by all accounts, terrible before narrowing the field to 13 finalists. The irony of the number 13 – historically associated with bad luck – is not lost on us.

The winning photographer (and we use the word 'winning' loosely) was Blanche Mortemard from Paris, France, who claimed victory in what the airline termed "a highly competitive selection process," and impressed the judges "with her admirable lack of skills and knowledge of basic photography."

High praise. But maybe the kind you'd want to think twice about before putting it on your LinkedIn page.

"Blanche Mortemard... impressed the judges 'with her admirable lack of skills and knowledge of basic photography.'"

Speaking about the ineptitude that secured her victory over what was, evidently, a deep and competitive field, Blanche said, "For years, friends and family have asked why my photos always look disappointing. I'm thrilled to finally have an answer: I was training for this role." She added that this was "probably the only photography competition I ever stood a chance of winning."

As long as we're clear that winning means losing. Or, in this case, that losing at photography, for years, means winning a 10-day trip to Iceland, along with getting paid $50,000 to do something you're terrible at.

So perhaps winning does mean winning. It's honestly hard to keep track.

Whether being declared the worst photographer from a pool of 127,000 self-identified bad photographers is something you want covered by the world's press is questionable, but now that the genie is out of the bottle, Blanche might as well own it.

The story isn't over, of course. Blanche will hit the road for Iceland this summer to put her terrible photography skills to the ultimate test: to see whether she can manage to take a bad photo in a country that we can all agree is pretty magical. We'll make sure to report back to let you know how that works out.

“The Workflow is Now Complete”

Aftershoot’s biggest recent news is the completion of its end-to-end post-processing workflow, announced on May 28: “The Workflow is Now Complete.”

The company has evolved from an AI culling-focused tool into a full all-in-one platform for culling (Select), AI + manual editing (Edit), retouching (Retouch), and client delivery via Aftershoot Galleries. This shift eliminates the need to switch between multiple apps (e.g., Lightroom for editing/delivery).

Use coupon code RUMORS for a 15% discount at Aftershoot.

Here are the details:

Key Elements of the May 2026 Update

• Built-in RAW Editing: New dedicated RAW editor with manual tonal adjustments, batch processing, sliders, and fine-tuning of AI edits. You can now edit RAW files directly in Aftershoot and export JPEGs or TIFFs without leaving the app. This includes self-improving AI profiles that learn from your adjustments, plus pipeline tools such as advanced masking, denoising, object removal, HSL/color grading, and more precise cropping/straightening (including aggressive, subject-focused crops).
• Aftershoot Galleries (new, highlighted with “New” on the homepage): Integrated client delivery platform with 100 GB free storage. Features include built-in proofing, face detection/filtering by person, favorites, branded galleries, and direct export from Aftershoot (no re-uploads or downloads needed). It integrates print sales via labs like WHCC, Bay Photo, and Atkins Pro Labs. The goal is a better client experience than basic shares or Google Drive links.
• Culling (Select) Enhancements: Smarter duplicate/variation detection (distinguishes intentional variations from true duplicates, ~20% tighter culls), improved blur/closed-eye detection, key subjects prioritization, binary selection states, and “cull to target” (specify how many keepers you want). UI now clearly distinguishes AI Automated Cull vs. AI Assisted Cull.
• Editing & Retouching Improvements: More consistent white balance/exposure across albums, better before/after previews, enhanced acne/blemish/hair/glare detection with texture preservation, Background Replacement (beta with custom uploads), Cloth Dewrinkle, object removal, and subtle body reshaping. Retouching works on RAW files.

The update positions Aftershoot as a privacy-focused (local processing), non-destructive workflow tool that learns your style via training on your edits/presets or imported Lightroom profiles. It includes 30+ pro styles in the marketplace.

2026 Roadmap

Aftershoot also published its 2026 Roadmap (full AI Retouching rollout with one-click skin/hair/glare tools, advanced culling, smarter editing, and expanded creator styles/marketplace):

• Further AI refinements in culling (smarter technical detection, key subjects, cull-to-target).
• Enhanced editing (better profile accuracy, advanced masking/cropping, more marketplace styles with previews).
• Expanded RAW Editing (histogram, tone curves, deeper masking, etc.).
• More AI Retouching tools (one-click object removal, body reshaping, background removal, natural skin work).
• Aftershoot Gallery delivery enhancements (already live).
• Tethered shooting (sneak peek): Planned rock-solid tethering with fast/stable connections, broad camera support, auto-import/organization, on-set proofing, and instant gallery pushes. Not yet released.

The company claims users save significant time (e.g., 60+ days per year in repetitive work across their user base) while maintaining creative control and style consistency.

Pricing Updates

Aftershoot introduced more flexible modular pricing aligned with the complete workflow:

• Select (Culling): ~$10/mo (annual) or $15/mo.
• Edit: ~$30/mo (annual) or $35/mo.
• Retouch: ~$20/mo (annual) or $25/mo.
• Aftershoot Complete (Select + Edit + Retouch): ~$45/mo (annual, discounted) or $55/mo.
• Galleries: Currently free with 100 GB storage (future pricing TBD).

“AI that works for you, not against you”

Aftershoot recently issued a reassuring manifesto titled “AI That Works For You, Not Against You.” It directly addresses photographers’ fears that AI will replace them, emphasizing that the camera will always need a human behind it for intuition, light reading, and client connection. Aftershoot positions its AI as a supportive tool built by photographers for photographers – designed only to handle tedious tasks like culling and editing so you can spend more time shooting.

Aftershoot outlines three firm commitments: they will never create tools to replace you, they will always ask explicit permission before using your images (with easy opt-out or deletion), and they will build the product together with their Founders Community of photographers who help shape the roadmap. A personal note from founder Harshit explains how the company started in 2019 with a simple request to reduce culling time and has stayed true to its mission of returning time to creators ever since.

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Viltrox will announce two new AF APS-C EVO lenses on June 8th (check the official Viltrox website for updates):

• Viltrox AF 90mm f/2.2 EVO APS-C  (already listed on Amazon)
• Viltrox AF 75mm f/1.8 EVO APS-C

Here are the leaked specifications:

Additional pictures:

A new wave of Chinese lenses from Viltrox, 7Artisans, Vistilen, Brightin Star, and LLL to be announced in the next few days

All new lenses from the 2026 China P&E Imaging Show (update #3)

Viltrox cut a lens in half and took pictures with it – here are the results

The post Leaked specifications of the upcoming Viltrox AF 90mm f/2.2 & 75mm f/1.8 EVO APS-C lenses (E/Z/X) appeared first on Photo Rumors.

Skylum has launched a new Luminar Summer Sale with discounts of up to 70%. The campaign runs June 5-28, 2026. Here are the details:

For new users:

• Desktop Perpetual – $119 / €99 + free Neo video course
• Cross-device Perpetual – $149 / €129 + free Neo video course
• MAX Perpetual – $164.99 / €134.99 + free Neo video course + free gift

For existing users:

• Cross-device Perpetual – $99.99 / €89.99 + free Neo video course
• MAX Perpetual – $109.99 / €99.99 + free Neo video course + free gift

Luminar Neo is an AI-powered photo editor that makes it easy to achieve professional results with simple and fast edits (available on both desktop and mobile). All plans are perpetual (one-time purchase) licenses with no subscriptions required. The Max plan unlocks the complete experience: desktop + mobile apps, plus access to the creative assets library (skies, overlays, LUTs, presets, and more to fuel your creativity). Here are the main benefits:

• AI-powered editing made simple
• Professional results with minimal effort
• Works across desktop + mobile
• Strong value with lifetime licenses

The post Skylum Luminar Neo Summer Sale: up to 70% off appeared first on Photo Rumors.

Here are the latest Canon patents from CanonAddict:

Canon Patent P2026-088009: RF 16-35mm f/4 IS, 20-50mm f/4 IS, and 20-60mm f/4 IS

Canon Patent P2026-090068: The End of the Telescoping Macro Starting With The Canon 24mm f/1.8 Macro and Canon 35mm f/1.8 Macro

Canon Patent P2026-088009: RF 16-35mm f/4 IS, 20-50mm f/4 IS, and 20-60mm f/4 IS

Canon Patent P2026072135 Discovered: New RF 24mm f/3.5, 17-24mm f/4, and 100-400mm f/4.5-5.6 Optical Formulas

Exciting New Patents for Canon RF Lenses: 130mm f/1.8, 300mm f/2.8, and 500mm f/5.6

Patent JPO 2026-059152: Canon’s Next Move in Consumer Primes – RF 55mm f/1.8 & RF 85mm f/1.8 STM

Canon Patent Reveals Four Compact RF-S Primes (10mm, 12mm, 18mm, 28mm f/2.8)

Canon RF 14mm f/1.4L VCM, RF 18mm f/1.4L VCM, and RF 35mm f/1.8 Patents Found

Patent Application Reveals Canon 28-45mm F1.2 and 35-70mm F1.4

The post The latest Canon patents appeared first on Photo Rumors.

Stills from videos: Abby Ferguson

Being in my line of work means that I'm exposed to all sorts of products and companies. Because of that, it's not often that I'm truly surprised by something. Recently, though, I had the opportunity to visit Supersense in Vienna, Austria, and I was left surprised and, frankly, delighted by a company doing something rather special.

I first heard of Supersense a few years ago through the An Impossible Project documentary. Supersense describes itself as an "all analog palace manufactory," focusing on analog products for each of the senses (hence the name). Indeed, if you're someone who loves old technology, Supersense is a dream come true. Chris Holmquist, the Production Manager at One Instant (a part of Supersense), graciously offered to show me around the entire space and share more about what makes Supersense tick.

Found in a historic, Venetian-style building in Vienna, the Supersense space is filled to the brim with analog processes of all types: a print shop with printing presses and die-cutters (touch), vinyl cutting tools (hearing), a restaurant (taste and smell) and One Instant, the makers of the world's only peel-apart packfilm (sight). The space also houses one of just seven 20x24 cameras in existence – a Wisner-based large format giant capable of producing the world's largest instant photographs.

As a photographer who loves anything film-related, I was especially keen to learn more about One Instant. The project was born out of Supersense's founder, Florian 'Doc' Kaps' love of photography and his mission to bring back instant film (which previously led to the revival of Polaroid).

Each piece of Type 100 film takes 20 minutes to assemble, at minimum.

One Instant is a tiny team making peel-apart instant film by hand. None of the process is automated at this point, and so every single step is handled by the team. If you think that sounds painstakingly slow and tedious, you're not wrong. Each piece of Type 100 film takes 20 minutes to assemble, at minimum. And that's only if all of the components are perfectly lined up and ready to go, which is rarely the case, so realistically, it takes much longer.

The handmade process naturally means the film is expensive: a pack of three Type 100 sheets costs $60, and a single sheet of 8x10 film will run you $66. Those are all pre-assembled options, but One Instant also offers DIY kits to offer a somewhat more affordable option, saving users just over $6 per sheet of film. These kits let photographers handle the final assembly process, minus the darkroom-reliant steps, thus keeping costs down.

At this point, One Instant is still using legacy Polaroid materials, including negatives, paper, and the pods that contain the chemistry. The goal is to gradually move away from that, so they aren't relying on old-stock materials, thus making the peel-apart film more future-proof. Given the success of Polaroid film's revival, I look forward to seeing what the future holds for the One Instant project.

You can learn even more about the process and the DIY packfilm specifically in the video below.