Apple prioritizes device durability over easier repairs, according to John Ternus, the company's head of hardware engineering, in a recent interview with YouTuber MKBHD. "It's objectively better for the customer to have that reliability," Ternus stated, adding that it is "ultimately better for the planet" due to significantly lower failure rates. Apple tests over 10,000 units of each product before release and incorporates real-world concerns into its testing suite.

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Apple is seeking a senior engineer to help build a television and sports app for Android, a sign the company is finally bringing its TV+ service to the rival smartphone platform. From a report: In a job listing published in recent days, Apple said it's looking for someone to lead the development of "fun new features" and "help build an application used by millions to watch and discover TV and sports." The move suggests that the company is looking to gain market share in video streaming -- and is setting aside its rivalry with Android in order to chase additional users. It's rare for Apple to develop software for Google's Android, which competes with its iOS platform. The TV+ service, launched in 2019, is Apple's answer to Netflix or Disney+, and the company has spent heavily on feeding it with original content.

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Apple once designed a Tetris clone that has been found on a prototype version of the third-generation iPod, indicating the company was experimenting with releasing the game on the music player. From a report: It's called Stacker and, obviously, is controlled via the iPod's scroll wheel. The software was spotted by X user AppleDemoYT, who is known for finding rare prototype devices. The prototype iPod is a "DVT" device, meaning it was a mid-stage device that was still in "Design Validation Testing." It has a model number of A1023, which is not a known model number of any iPod version. The device runs a prototype version of iPodOS 2.0, which is where Stacker comes from. The pieces are moved from left to right using the scroll wheel and they fall when the middle button is pressed. The goal is to clear lines and score points. You know the deal. It's Tetris. It's not the only game found on the prototype iPod. There's something called Block0, which is likely an early version of Brick. The device also features a game called Klondike, which is likely an early version of Solitaire. The music player did eventually get some games, including the aforementioned Solitaire and Brick. AppleDemoYT asked former Apple VP Tony Fadell why Stacker was never released and he said it was because games didn't show up until a "later software release."

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Apple has shed more light on the bizarre iOS 17.5 bug that caused long-deleted photos to mysteriously reappear on users' devices. In a statement to 9to5Mac, the iPhone maker clarified that the issue stemmed from a corrupted database on the device itself, not iCloud Photos. This means the photos were never fully erased from the device, but they also weren't synced to iCloud. Interestingly, these files could have hitched a ride to new devices through backups or direct transfers.

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Apple executive Phil Schiller admitted in court on Wednesday that the company's court-mandated changes to its iPhone app store payment system have not significantly increased competition. The ongoing hearings in Oakland, California, are determining whether Apple is properly complying with an antitrust order to allow developers to display links to alternative payment options. Despite Apple's implementation of the changes in January, only a small number of apps have sought approval for external payment links. U.S. District Judge Yvonne Gonzalez Rogers has expressed frustration with Apple executives, questioning whether they understand the order's intent to increase competition. Schiller defended Apple's response as well-intentioned but acknowledged the need for further action to encourage more apps to utilize external payment options.

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Samsung has released a response to Apple's recently criticized "Crush" ad, which featured the destruction of instruments, arcade games, and sculptures to promote the new iPad Pro. Apple subsequently apologized, with an executive admitting they "missed the mark." In a video titled "UnCrush," created by BBH USA and directed by Zen Pace, Samsung depicts a woman navigating debris reminiscent of Apple's ad, using a Galaxy Tab S9 and Galaxy AI to play guitar, in contrast to Apple's destructive message. "We would never crush creativity," the caption of Samsung's video reads.

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This week, in celebration of Global Accessibility Awareness Day, Apple is introducing several new accessibility features. Noteworthy additions include eye-tracking support for recent iPhone and iPad models, customizable vocal shortcuts, music haptics, and vehicle motion cues. Engadget reports: The most intriguing feature of the set is the ability to use the front-facing camera on iPhones or iPads (at least those with the A12 chip or later) to navigate the software without additional hardware or accessories. With this enabled, people can look at their screen to move through elements like apps and menus, then linger on an item to select it. That pause to select is something Apple calls Dwell Control, which has already been available elsewhere in the company's ecosystem like in Mac's accessibility settings. The setup and calibration process should only take a few seconds, and on-device AI is at work to understand your gaze. It'll also work with third-party apps from launch, since it's a layer in the OS like Assistive Touch. Since Apple already supported eye-tracking in iOS and iPadOS with eye-detection devices connected, the news today is the ability to do so without extra hardware. [...] There are plenty more features coming to the company's suite of products, including Live Captions in VisionOS, a new Reader mode in Magnifier, support for multi-line braille and a virtual trackpad for those who use Assistive Touch. It's not yet clear when all of these announced updates will roll out, though Apple has historically made these features available in upcoming versions of iOS. With its developer conference WWDC just a few weeks away, it's likely many of today's tools get officially released with the next iOS. Apple detailed all the new features in a press release.

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Apple has apologized for its tone-deaf "Crush!" ad that sparked a furious backlash with artists, musicians and other creators. AdAge reports that Apple said the video "missed the mark" and has scrapped plans to run the cutesy-turned-cringey commercial on TV. From a report: It's clear that Apple intended for the ad to serve as a metaphor for all the myriad creative tools one has when they throw down $1,000 or more for a new iPad Pro. Run during Tuesday's event, the video shows a series of musical instruments and other tools for human expression, including a guitar, drums, trumpet, amplifiers, record player, TV and much more. "All I Ever Need Is You" by Sonny & Cher soundtracks the clip. Soon, it's revealed that the objects are all sitting on an industrial crusher, which descends upon the scattered creative instruments, exploding in plumes of satisfyingly colorful smoke. But when the crusher pulls back up, we see that everything was transformed into a shiny new iPad Pro.

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Citing a memo distributed to Apple Store employees, 9to5Mac reports that the new iPad Pro and iPad Air lineups will not include Apple stickers in the box -- "a key piece of memorabilia" that dates back as far as 1977's Apple II, notes Ars Technica. While the company says that this is part of its environmental goals to completely remove plastic from its packaging, it begs the question: is the era of stickers in Apple boxes coming to an end? 9to5Mac reports: The M3 MacBook Air that launched in March includes stickers in the box, but Apple Vision Pro (which launched in February) does not. Will the iPhone 16 include stickers in the box? Only time will tell. Ars' Andrew Cunningham writes about the origins of the Apple stickers: Apple has included stickers with its products at least as far back as the Apple II in 1977 when the stickers still said "Apple Computer" on them in the company's then-favored Motter Tektura typeface (I couldn't track down a vintage Apple II unboxing, but I did find some fun photos of Apple enthusiast Dan Budiac opening a sealed-in-box mid-'80s-era Apple IIc, complete with rainbow pack-in stickers). I myself became familiar with them during the height of the iPod in the early to mid-2000s when Apple was still firmly a tech underdog, and people would stick white Apple logo stickers to their cars to show off their non-conformist cred and/or Apple brand loyalty. As Apple's products became more colorful in the 2010s, the Apple logo stickers would sometimes be color-matched to the device you had just bought, a cute bit of attention to detail that has carried over into present-day MagSafe cables and color-matched iMac keyboards and trackpads. The report notes that you can still request an Apple sticker at Apple Stores at the time of your purchase; however, Amazon, Best Buy, and other retailers don't appear to have them available.

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Less than 24 hours after Apple held a special event to unveil the new, record-thin (0.20 inch, the thinnest Apple device yet) iPad Pro with M4 chip inside, which the company says is optimized for AI, it is facing a loud and fast-spreading public backlash to one of its new marquee video advertisements promoting the device -- a spot called "Crush." VentureBeat: The video features a giant, industrial hydraulic press machine -- a device category famous for appearing in viral videos over the last decade-and-a-half -- literally pressing down upon and destroying dozens of other objects and creative instruments, from trumpets to cans of paint. The ad concludes with the press lifting to reveal these objects have somehow been transformed into a new iPad Pro. The metaphor and messaging is pretty obvious: the iPad Pro can subsume and replace all these older legacy instruments and technologies inside of it, and all in a more portable, sleek, and more powerful form factor than ever before. It's analogous to similar observations and advertisements other fans and creatives have made in the past about how PCs and smartphones replaced nearly all the individual gadgets -- stereo radios/boom boxes, journals, calculators, drawing pads, typewriters, video cameras -- of yore by offering many of their same core capabilities in a smaller, unified, more portable form factor. [...] People are revolted by the bluntness of Apple's metaphor, the destruction of beloved traditional instruments and objects which people hold in high esteem and affix intangible value to for their creative potential, and the overarching and perhaps unintentional messaging that Apple wants to literally flatten creativity and violently crush the creative tools of yesterday in favor of a multi-hundred dollar piece of luxury technology whose operating system and ecosystem of applications it tightly controls and restricts.

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Along with introducing a new iPad Air and iPad Pro during its Let Loose event, Apple quietly killed its ninth-gen iPad -- also known as the last iPad with a headphone jack. From a report: The 10th-gen iPad is now the sole entry-level iPad in Apple's official lineup and, as such, has received a $100 price cut. Released in late 2022, the 10th-generation iPad arrived starting at $449, or about $120 more than base entry-level iPads from previous years. Apple justified the price increase with new iPad Air-like features, like a 10.9-inch screen and USB-C support.

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Apple revealed its refreshed iPad Pro lineup at its "Let Loose" virtual event Tuesday, featuring a slimmer design, OLED displays, and the company's latest M4 chip. The new 13-inch and 11-inch models boast enhanced brightness, color saturation, and contrast, with the 13-inch model measuring just 5.1 millimeters thick, making it Apple's thinnest device ever. The M4 chip, which powers the new iPad Pros, delivers a 50% faster CPU and improved efficiency compared to the previous-gen M2 chip. Apple has also introduced updated accessories, including a redesigned Magic Keyboard with an aluminum palm rest and function key row, and the Apple Pencil Pro with squeeze gestures, Find My location tracking, and haptic feedback. The switch to OLED technology ensures consistent display quality across both iPad Pro sizes, addressing the previous disparity between the 12.9-inch Mini LED model and the smaller, traditional-screen version. The base storage for both models is now 256GB, with prices starting at $999 for the 11-inch and $1,299 for the 13-inch. Both are available for preorder today and will be available in stores next week.

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An anonymous reader shares a column: When Apple CEO Tim Cook and a bunch of his deputies take the virtual stage next week to announce new iPads, they're going to spend a lot of time talking about specs. If the rumors are true, we're going to get new iPad Pros with OLED screens and thinner bodies, new Airs with faster chips and a correctly placed front camera, and a couple of new accessories. Before they even launch, I feel confident telling you these are the best iPads ever. But after all these years, I still don't know how to tell you whether you should want an iPad. Or what you'd want to do with it. This has been true forever, of course. The iPad is the jack-of-all-trades in Apple's lineup, a terrific device in many ways that still feels increasingly redundant now that so many people have big phones and long-lasting laptops. Apple seems to have spent the last decade-plus enamored with the idea of the iPad as a shapeshifter -- a device that can be exactly what you need at any given time. The company loves that the iPad's use case is hard to pin down, that it means different things to different people. It's a fun, good, ambitious idea: The One Gadget To Rule Them All. The way to make that happen, though, is not to upgrade the chips or move the buttons or redesign the rounded corners. It's to focus less on the iPad itself and more on the things you attach to it. [...] The iPad is a screen and a processor, and everything else should be an add-on for whenever you need it. Give the gamers a controller and an external GPU. Give the music lovers a speaker dock, and give the smart home fanatics a bunch of buttons that connect to various devices. The photographers need lenses; the spreadsheeters need a keyboard with function keys. The Pencil and the Magic Keyboard are a start, but Apple needs to do much more. The company needs to spend less time worrying about the iPad itself -- a device famous for how long it lasts and that hardly anyone is using to its full potential -- and more time on how to make it more than just a tablet. (Plus, bonus for Apple: it's going to be a lot easier to get people to buy accessories than to convince them to upgrade their iPad when they don't need to.)

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Apple has confirmed reports [video link] of a software glitch causing some iPhone alarms to fail to play a sound.

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An anonymous reader shares a report: I paid a lot of money for the privilege of getting an Apple Vision Pro brand-new in February. All-in, with optical inserts and taxes, I financed a little over $3,900 for the 256GB version of the headset. A day or so ago, I made a mistake that I'm sure many early adopters are familiar with: I looked up how much it's been selling for on eBay. On Wednesday, a 1TB Vision Pro, complete with all the included gear, Apple's fluffy $200 travel case, $500 AppleCare Plus, and claimed to have been "worn maybe about an hour" sold for $3,200 after 21 bids. The listed shipping estimate was $20.30. Brand new, that combination is $5,007.03 on Apple's site for me. Another eBay listing, this one with my headset's configuration (but sans optical inserts) went for just $2,600 -- again with most, if not all, of the included accessories. Several other 256GB and 512GB models sold for around that amount this week. The story is no different over on Swappa, a popular reselling site among Apple users. Bloomberg News, over the weekend: In related news, employees at some Apple retail stores are now being asked to fill out surveys after giving Vision Pro demonstrations to potential buyers. Apple wants to know if they were able to close a sale and get any feedback from the would-be buyer. Apple also wants to ensure employees are following the 20-minute demo script. As I wrote last week, Vision Pro demand has dropped considerably at many Apple stores. One retail employee says they haven't seen one Vision Pro purchase in weeks and that the number of returns equaled the device's sales in the first month that it was available.

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An anonymous reader shared this report from the Times of India: Several Apple customers were inexplicably locked out of their Apple ID accounts Friday evening in a major service disruption, forcing them to reset their passwords across all devices and services. According to user reports on social media, the widespread outage began around 8 p.m. ET. People complained that they were abruptly signed out of their Apple IDs on Macs, iPhones, iPads, and other Apple devices. When attempting to sign back in with their existing passwords, they received an error message preventing access... To regain access, users had to go through Apple's account recovery process to reset their Apple ID passwords. However, many reported difficulties even completing the reset process initially due to high demand... The outage affected iCloud services like iCloud Drive, iMessage, FaceTime, and the App Store. Third-party apps and services that integrate with Apple ID sign-in were also disrupted for those impacted.

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404 Media: Apple has removed a number of AI image generation apps from the App Store after 404 Media found these apps advertised the ability to create nonconsensual nude images, a sign that app store operators are starting to take more action against these types of apps. Overall, Apple removed three apps from the App Store, but only after we provided the company with links to the specific apps and their related ads, indicating the company was not able to find the apps that violated its policy itself. Apple's action comes after we reported on Monday that Instagram advertises nonconsensual AI nude apps. By browsing Meta's Ad Library, which archives ads on its platform, when they ran, on what platforms, and who paid for them, we were able to find ads for five different apps, each with dozens of ads. Two of the ads were for web-based services, and three were for apps on the Apple App Store. Meta deleted the ads when we flagged them. Apple did not initially respond to a request for comment on that story, but reached out to me after it was published asking for more information. On Tuesday, Apple told us it removed the three apps on its App Store.

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Apple has rejected Spotify's new version of its iOS app with in-app pricing information for users in the European Union, the audio streaming firm said on Thursday. Reuters: The Swedish company submitted a new version of its app to Apple with basic pricing and website information, which is a minimum requirement under the European Commission's ruling in its music streaming case, it said in a post on X on Wednesday. Spotify said the Cupertino, California based-Apple rejected its update in a response directly sent to the company. "Apple has once again defied the European Commission's decision, rejecting our update for attempting to communicate with customers about our prices unless we pay Apple a new tax. Their disregard for consumers and developers is matched only by their disdain for the law," a spokesperson for Spotify said in a statement. In March, Brussels fined Apple with 1.84 billion euros ($1.97 billion) for thwarting competition from music streaming rivals via restrictions on its App Store, marking its first ever EU antitrust penalty, following a 2019 complaint from Spotify.

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An anonymous reader shares a report: Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a result, Apple is expected to take a "conservative view" of headset demand when the Vision Pro launches in additional countries. Kuo previously said that Apple will introduce the Vision Pro in new markets before the June Worldwide Developers Conference, which suggests that we could see it available in additional areas in the next month or so.

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