Here is the official price increase due to the Trump tariffs for all Sony products manufactured in China that will be effective this coming Monday, May 19, 2025 (previously reported here) - check the current Sony pricing and availability at B&H:

Category	CFM name	Current Price	New Price	Change
Digital Still Camera	DSCRX100M7/B	$1,499.99	$1,699.99	13.3%
Digital Still Camera	DSCRX0M2/B	$899.99	$999.99	11.1%
Digital Still Camera	CCBWD1/B	$699.99	$999.99	42.9%
Creative Pro	GPVR100	$1,500.00	$1,800.00	20.0%
Creative Pro	CIBPCM1	$119.99	$149.00	24.2%
Lens	SEL11F18	$549.99	$699.99	27.3%
Lens	SEL35F18	$474.99	$599.99	26.3%
Lens	SEL70350G	$999.99	$1,199.99	20.0%
Lens	SELP1020G	$749.99	$949.99	26.7%
Lens	SELP18105G	$649.99	$849.99	30.8%
Lens	SEL40F25G	$599.99	$799.99	33.3%
Lens	SEL70300G	$1,274.99	$1,499.99	17.6%
Lens	SEL15F14G	$749.99	$949.99	26.7%
Lens	SEL70200G2	$1,699.99	$1,999.99	17.6%
Lens	SEL24F28G	$599.99	$799.99	33.3%
Lens	SEL50F18/B	$349.99	$449.99	28.6%
Lens	SEL50F18/S	$349.99	$449.99	28.6%
Lens	SEL24240	$1,049.99	$1,349.99	28.6%
Lens	SEL18135	$649.99	$799.99	23.1%
Lens	SEL1224G	$1,774.99	$2,299.99	29.6%
Lens	SEL30M35	$299.99	$399.99	33.3%
Lens	SELP18110G	$3,649.99	$4,299.99	17.8%
Lens	SEL1655G	$1,399.99	$1,699.99	21.4%
Lens	SEL50M28	$549.99	$699.99	27.3%
Lens	SEL400800G	$2,899.99	$3,299.99	13.8%
Lens	SEL50F25G	$599.99	$699.99	16.7%
Lens	SELP28135G	$2,499.99	$2,999.99	20.0%
Peripherals	ACCTRDCX	$59.99	$71.99	20.0%
Peripherals	ACPW20	$139.99	$159.99	14.3%
Peripherals	ACVQV10	$179.99	$219.99	22.2%
Peripherals	AGR2	$14.99	$17.99	20.0%
Peripherals	ALCF95S	$18.99	$23.99	26.3%
Peripherals	ALCR55	$3.99	$4.99	25.1%
Peripherals	ALCSH113	$25.99	$32.99	26.9%
Peripherals	ALCSH125	$25.99	$32.99	26.9%
Peripherals	ALCSH144	$32.99	$39.99	21.2%
Peripherals	ALCSH148	$59.99	$74.99	25.0%
Peripherals	ALCSH165	$34.99	$42.99	22.9%
Peripherals	ALCSH166	$34.99	$42.99	22.9%
Peripherals	ALCSH169	$39.99	$50.99	27.5%
Peripherals	ALCSH170	$34.99	$44.99	28.6%
Peripherals	BCQZ1	$99.99	$126.99	27.0%
Peripherals	BCTRV	$59.99	$69.99	16.7%
Peripherals	BCTRW	$59.99	$79.99	33.3%
Peripherals	BCU1A/C	$190.00	$239.99	26.3%
Peripherals	BCU2A/C	$360.00	$448.00	24.4%
Peripherals	BCVM10	$69.99	$84.99	21.4%
Peripherals	ECMAW4	$229.99	$279.99	21.7%
Peripherals	ECMGZ1M	$99.99	$119.99	20.0%
Peripherals	ECMLV1	$29.99	$36.99	23.3%
Peripherals	ECMW2BT	$229.99	$279.99	21.7%
Peripherals	ECMW3	$469.99	$569.99	21.3%
Peripherals	ECMXYST1M	$159.99	$199.99	25.0%
Peripherals	FAEBA1	$249.99	$299.99	20.0%
Peripherals	FASHC1M	$6.99	$8.99	28.6%
Peripherals	FAWRR1	$199.99	$249.99	25.0%
Peripherals	GPX1EMB	$149.99	$179.99	20.0%
Peripherals	HVLF46RMA	$449.99	$549.99	22.2%
Peripherals	HVLF60RM2	$549.99	$699.99	27.3%
Peripherals	LCJRXK/B	$84.99	$99.99	17.6%
Peripherals	LCSAMB/B	$49.99	$57.99	16.0%
Peripherals	LCSBP3	$159.99	$189.99	18.8%
Peripherals	LCSCSJ	$19.99	$22.99	15.0%
Peripherals	LCSEBE/B	$54.99	$66.99	21.8%
Peripherals	LCSRXG/B	$119.99	$145.99	21.7%
Peripherals	LCSSC21	$99.99	$119.99	20.0%
Peripherals	LCSSC8	$54.99	$64.99	18.2%
Peripherals	LCSU11	$19.99	$22.99	15.0%
Peripherals	LCSU21	$29.99	$34.99	16.7%
Peripherals	LCSU30	$39.99	$45.99	15.0%
Peripherals	LCSU5	$14.99	$17.99	20.0%
Peripherals	MPKURX100A	$329.99	$399.99	21.2%
Peripherals	NPAMQZ1K	$399.99	$499.99	25.0%
Peripherals	NPBNPR	$49.99	$59.99	20.0%
Peripherals	NPBX1/M8	$49.99	$59.99	20.0%
Peripherals	NPFV100A	$179.99	$219.99	22.2%
Peripherals	NPFV70A	$99.99	$114.99	15.0%
Peripherals	NPFV50A	$59.99	$69.99	16.7%
Peripherals	NPFW50	$79.99	$94.99	18.8%
Peripherals	PCKLG1	$29.99	$37.99	26.7%
Peripherals	PCKLG2	$29.99	$35.99	20.0%
Peripherals	PCKLG3	$29.99	$35.99	20.0%
Peripherals	RMSPR1	$24.99	$29.99	20.0%
Peripherals	RMVPR1	$69.99	$84.99	21.4%
Peripherals	VMCAVM1	$24.99	$30.99	24.0%
Peripherals	VMCUAM2	$19.99	$24.99	25.0%

  
  

The post Significant Sony price increase coming on May 19th appeared first on Photo Rumors.

FujiFilm released a new teaser video “Half the Size, Twice the Story” for their upcoming X half-frame digital compact camera, demonstrating the new diptychs feature:

"A diptych is an artwork, often a painting or photograph, consisting of two related panels, usually joined together by a hinge. The panels can be closed like a book and, in the past, were often used to protect the interior paintings. Diptychs can be used to create a visual dialogue between the two images, capture a single moment in time, or explore a theme over time."

More leaked pictures of the upcoming Fujifilm X-Half digital compact camera

  
  

The post New FujiFilm X half-frame digital camera teaser for the diptychs feature appeared first on Photo Rumors.

Cosina officially released the Voigtlander PORTRAIT HELIAR 75mm f/1.8 lens with various bokeh effects for Sony E-mount (previously reported here):

Various bokeh effects using the control ring: by operating the control ring for undercorrection and overcorrection, you can enjoy bokeh depictions with an unprecedented range.

The suggested retail price is ¥165,000  - around $1,100 (check for pre-order options).

Additional informtion:

Cosina releases the PORTRAIT HELIAR 75mm F1.8, a special replacement lens compatible with full-size mirrorless cameras using the Sony E-mount from the Focto Render brand.

The PORTRAIT HELIAR 75mm F1.8 is a large caliber manual focus medium telephoto lens dedicated to the Sony E-mount, equipped with the first spherical harvest control mechanism as a replacement lens for full size foctrender. Covering a full-size image circle, the optical design optimizes the image sensor for Sony mirrorless cameras.

This lens creates a wide variety of bokeh expressions by paying attention to the relationship between spherical harvestment and bokeh, allowing arbitrarily control over the state of insufficiency (undercollection) and overcompensation (overcollection).
The lens configuration uses a Heliar type of 3 groups of 6 sheets, while the open aperture is achieved a large caliber of F1.8. Changes in spherical harvestment can occur even with the aperture opening and closing, but by manipulating the new mechanism's control ring, you can enjoy the portrayal of bokeh with unseen width.

In the image with insufficient correction, the pint's tendon is obscured (soft focus) and the highlight flare occurs. The lag makes for a soft depiction. On the other hand, in the over-corrected image, the pinto scale remains, and the lag becomes hard (bubble blur). These trends have been regarded as glitches that need to be fixed from an ideal optical design perspective, but they are planned and designed to connect their characteristics to unique photographic expressions.

Variable spherical harvestment can cause optical principle to shift the pint position, but we are responding to this challenge by incorporating a mechanism that can offset the slip by changing the spacing between the lens group in conjunction with the control ring. When you operate the control ring, the finger point has a small protrusion to give you an approximate sense of correction.
This lens has an electronic contact point, which reflects the usage of the lens in the Exif information of the photography data, but does not depend on the functionality of electronic lens optical correction in the camera, but it is designed to capture the performance of the lens itself as an image. Also, since it has a built-in distance encoder, it is also suitable for models with a 5-axis body internal hand break compensation function that uses distance information to the subject for shift blur correction. You can also expand the viewfinder by using the focus ring. The shortest shooting distance is 0.7m, and the pint is dedicated to manual focus.

The metal focus ring uses a diamond pattern with excellent grip strength. One of the features is the silky operation sensation that is greased by a high precision metal helicoid that can withstand the sheer hint of the squeeze and open. The aperture is a mechanical control directly connected to the operating ring. It adjusts on the lens side rather than the camera side command dial. The number of apertures is nine, depicting the out-focus part of the dim light source, etc. in an arranged form.

The product page can be found here.

Voigtlander to announce 5 new lenses at the 2025 CP+ show

  
  

The post New Voigtlander PORTRAIT HELIAR 75mm f/1.8 lens with various bokeh effects announced appeared first on Photo Rumors.

  
  
WANDRD is celebrating 10 years with the best deals of the decade, where you can get 20%-50% off camera bags sitewide - this is a better offer than any Black Friday or Prime Day discount they have had in the past (valid from May 13th - 17th):

• 30% off PRVKE series
• 30% off Rogue Slings
• 50% off Transit Travel Backpack
• 68% off X1 Crossbody
• 20% off everything else

The sale is also available at Amazon and B&H Photo.

WANDRD and Gura Gear are my favorite camera bags.

The post WANDRD camera bags 10-year anniversary sale: 20%-50% off sitewide (May 13-17th) appeared first on Photo Rumors.

Nikon released new firmware updates for the Z6 and Z7 cameras

Nikon NIKKOR Z 28-135mm f/4 PZ lens in stock for the first time

What’s next for Leica? (updated rumors recap)

Another Leica 35mm f/2 Cron 7-element replica from China: Mandler 35mm f/2 lens for M-mount

The Canon PowerShot SX740 HS is Now Discontinued

The post What else is new? appeared first on Photo Rumors.

The previously rumored DJI Mavic 4 Pro drone is now officially announced, and it is available for purchase in the US:

• Pre-orders: B&H Photo | WEX Photo | Foto Erhardt
• The new drone is not yet listed on the official DJI site for the US
• Additional information:

Тhе DЈІ Маvіс 4 Рrо dеlіvеrѕ аdvаnсеd аеrіаl іmаgіng wіth іtѕ trірlе-саmеrа ѕуѕtеm fеаturіng а 100МР Наѕѕеlblаd рrіmаrу саmеrа fоr uр tо 6К НDR vіdео аt 60fрѕ. Іtѕ іnnоvаtіvе Іnfіnіtу Gіmbаl рrоvіdеѕ 360° rоtаtіоn fоr dуnаmіс ѕhоtѕ, whіlе 0.1-Luх оmnіdіrесtіоnаl ѕеnѕоrѕ еnѕurе рrесіѕе nаvіgаtіоn іn lоw-lіght. Wіth а 51-mіnutе flіght tіmе аnd 30km vіdео trаnѕmіѕѕіоn rаngе, іt'ѕ dеѕіgnеd fоr hіghlу dеtаіlеd, рrоfеѕѕіоnаl rеѕultѕ.

DЈІ Маvіс 4 Рrо Кеу Fеаturеѕ:

• Nехt-gеn flаgѕhір drоnе wіth а trірlе-саmеrа іmаgіng ѕуѕtеm
• Nеw 100МР ѕеnѕоr 4/3 СМОЅ Наѕѕеlblаd mаіn саmеrа
• Аddіtіоnаl 1/13” & 1/1.5” lаrgе СМОЅ duаl tеlе саmеrаѕ
• Аll thrее саmеrаѕ ѕuрроrt 6К/60fрѕ НDR vіdео сарturе
• Ніgh-rеѕоlutіоn 4К/120fрѕ оr 4К/100fрѕ ѕlоw mоtіоn vіdео
• 10-bіt D-Lоg, D0Lоg М, аnd НLG fоr еnhаnсеd соlоur dерth
• Іnfіnіtу gіmbаl wіth 360-dеgrее rоtаtіоn fоr dуnаmіс аnglеѕ
• АсtіvеТrасk 360 fоr rеlіаblе ѕubјесt trасkіng еvеn іn lоw lіght
• 0.1-Luх Nіghtѕсаре Оmnіdіrесtіоnаl Оbѕtасlе Ѕеnѕіng
• Fоrwаrd-fасіng LіDАR fоr ѕаfе Nіghttіmе RТН іn lоw lіght
• Nоn-GРЅ RТН еnѕurеѕ ѕаfе flіghtѕ hоmе wіthоut ѕаtеllіtе ѕіgnаl
• DЈІ О4+ еnаblеѕ 10-bіt НDR vіdео trаnѕmіѕѕіоn uр tо 30km
• Соmраtіblе wіth QuісkТrаnѕfеr vіа thе DЈІ Flу Арр

The post DJI Mavic 4 Pro drone officially announced (available for purchase in the US) appeared first on Photo Rumors.

The previously reported Panasonic Lumix S1II/S1IIE cameras and Lumix S 24-60mm f/2.8 lens for L-mount are now officially announced:

• Pre-orders: B&H Photo | WEX Photo | Foto Erhardt
• Press releases
• Previous coverage with detailed specs
• Panasonic also announced new firmware updates for the S1RII, several S lenses (S-X50, S-R24105, S-R2060), LUMIX Flow, and LUMIX Lab
• Additional information:

Lumix S 24-60mm f2.8 Lens

• Flexible focal range
• Compact and portable
• A constant f2.8 aperture
• Hybrid zoom and crop feature
• Designed for L-mount cameras
• Built for all types of creators

Panasonic Lumix S1 II

• 24MP Partially stacked sensor
• Smooth 4K 120p slow-motion footage
• Up to 70fps with electronic shutter
• 6K 30p Open Gate video
• 6K 60p 2:4:1 video
• 8-stops, cropless IBIS

Panasonic Lumix S1 IIE

• 24MP imaging sensor
• 14+ stops of dynamic range
• Up to 30fps with electronic shutter
• 6K 30p Open Gate video
• 6K 60p 2:4:1 video
• 32-bit float audio recording

The post Panasonic Lumix S1II/S1IIE cameras and Lumix S 24-60mm f/2.8 lens officially announced appeared first on Photo Rumors.

The 2025 China P&E show (Photographic Equipment and Electrical Imaging Machinery) will start on May 16 at the Beijing Exhibition Center. Here are some of the new lenses that will be announced/displayed at the show - stay tuned for the detailed coverage.

7Artisans 10mm f/3.5 ultra-wide lens:

7Artisans AF 85mm f/1.8 lens for L-mount (already announced):

Venus Optics Laowa FF 15mm f/4.5 wide-angle 1:2 macro lens and other AF lenses:

Meike 24mm f/1.4 AF lens:

ZY Optics AF 35mm f/1.4 lens for Nikon Z-mount and Songraw 85mm f/1.2 lens:

 
More New lens teasers from Astrhori, BrightinStar, SG-image, Venus Optics, and Yongnuo::

The post Here are some of the new lenses that will be announced/displayed at the 2025 China P&E show in Beijing appeared first on Photo Rumors.

Topaz Labs released Photo AI version 4, and for a limited time, they are offering a $30 off promo discount. See what's in the new version here:

Topaz Labs Photo AI version 4 released with a $30 promo discount

Via NikonRumors

The post Topaz Labs Photo AI version 4 released with a $30 promo discount appeared first on Photo Rumors.

Sony has two already registered but not yet announced cameras:

• WW934774
• WW697160

Here is the full list of Sony camera models:

The post Sony has two already registered but not yet announced cameras appeared first on Photo Rumors.

The full 18 pages of Panasonic Lumix S1II/S1IIE camera specification leaked online:

Panasonic LUMIX S1E II (DC-S1M2ES):

• 14+ stops of dynamic range V-LOG
• 24M sensor
• Full frame 6K30p OG, 6K60p 2.4:1, 4K30p 16:9/17:9, 4K60p 2.4:1
• APS-C 3.3K 50p 4:3, 4K60p 16:9/17:9
• S&Q 4K 2.4:1 60fps, FHD 180fps
• 120Hz 5.76 million dot EVF
• 779 points Phase AF
• Dual Native ISO 100/640 5-
• Axis image stabilization 8 stops at center, 7 stops at periphery
• 1/8000s mechanical shutter
• 30fps continuous shooting with electronic shutter, 10fps mechanical shutter

Panasonic LUMIX S1 II (DC-S1M2):

• 15-stop dynamic range V-LOG (Dynamic Range Enhancement mode on)
• 14+ stops of dynamic range V-LOG (Dynamic Range Enhancement mode off)
• 24M new sensor
• Full frame 6K30p OG, 5.9K60p 17:9, 5.1K60p 3:2, 4.8K60p 4:3, 4K120p 16:9/17:9, FHD240p
• APS-C 3.3K 120p 4:3, 4K120p 16:9/17:9, FHD240p
• S&Q 6K 60fps, 4K 17:9 75fps, 4K 2.4:1 120fps, FHD 240fpsFF
• 120Hz 5.76 million dot EVF
• 779-point phase focus
• Dual native ISO100/800
• Five-axis image stabilization with 8 stops in the center and 7 stops in the periphery
• 1/8000s mechanical shutter
• 70fps continuous shooting with electronic shutter, 10fps mechanical shutter

See the full 18 pages of specifications here.

Panasonic to announce a new Lumix S1 camera on May 13th

The post Full 18 pages of Panasonic Lumix S1II/S1IIE camera specification leaked online appeared first on Photo Rumors.

Over the weekend, Panasonic Brazil posted by mistake the details of the upcoming Panasonic LUMIX S1E II camera (see also this post):

Elevate your storytelling with the new CinemaScope 4K 60p aspect ratio, delivering a cinematic view without any cropping. With the intuitive operation of the S1 series, including the LUMIX S1RII and S1II, the S1IIE enhances creative exploration with ease. Both models feature advanced AF precision and new ‘Urban Sports’ recognition, and 8.0-stop in-body stabilization for steady shooting.

Second-generation S1 series, the LUMIX S1IIE maintains the acclaimed design and ergonomic excellence of the S1II and S1RII, offering potential for creative exploration. It is equipped with a 24.2MP sensor inspired by the characteristics of the LUMIX S5II, ensuring exceptional image quality tailored to various shooting conditions. It incorporates notable features from the S1II, positioning itself as a comprehensive tool for creative projects. Notably, the LUMIX S1IIE introduces a new Cinemascope (2.4:1) video format available in various frame rates, including uncropped 60p. Panasonic anticipates that the LUMIX S1IIE will be the preferred choice for those seeking improvements in ergonomic design and refined engineering.

• Realizing high image quality in a variety of shooting conditions
• Adopts a 24.2MP sensor that inherits the performance characteristics of the LUMIX SSII
• Supports 6K 30p (3:2) open gate video recording
• V-Log allows video recording with a dynamic range of over 14 stops
• Experience blackout-free shooting with the electronic shutter mode “SH/SH PRE” for high-speed continuous shooting at up to 30 frames per second and the extended continuous shooting mode “H+” at approximately 10 frames per second using a mechanical shutter
• Cinemascope 4K60p aspect ratio
  – Delivers a cinematic view without cropping for improved storytelling
• The S1 series’ intuitive operability makes creative exploration
  easy
• Advanced AF precision and new “Urban Sports” recognition
• Equipped with 8.0-stop in-body image stabilization
• Award-winning design and ergonomics on the S1II and S1RII
• Equipped with a 24.2MP sensor inspired by the features of the LUMIX S5II
• Equipped with the outstanding features of the S1II, it is a comprehensive tool for creativity
• Introduces new Cinemascope (2.4:1) video format available in a variety of frame rates including non-cropped 60p
• Real-time recognition redefined:
  On-chip phase detection AF improves eye and face detection, and enhances AI-enabled people tracking accuracy.
• Equipped with new AF recognition for “urban sports” –
  accurately captures dynamic movements such as breakdancing, skateboarding, and parkour
• 8.0-stop in-body image stabilization (BIS)
• Newly developed No-Crop EIS video distortion correction has been improved
• By using the separately sold software update key DMW-SFU3A, ARRI LogC3 will become available for the first time on the S Series.
• Supports internal recording of 5.8K 30p / C4K 60p Apple ProRes RAW HQ / ProRes RAW to CFexpress Type B cards.

More leaks can be found here:

Questionable Panasonic Lumix S1IIE camera leaks on Reddit

The post Panasonic LUMIX S1E II camera specification leaked online appeared first on Photo Rumors.

Here are some more leaked pictures of the upcoming Fujifilm X-Half digital compact camera in black and silver found on Chinese social media:

 
Next are the rumored specifications of the Fujifilm half-frame digital camera:

• Fujifilm Half Frame Camera (Fujifilm X-Half)
• Dimensions: 105.8. 64.3mm
• 20MP 1-inch Sony Sensor now seems confirmed by the lens size
• 2x crop factor, so probably a 14-25mm lens
• f/2.4 aperture
• The lens has an aperture ring
• The only dial is for exposure compensation on top
• Hot shoe on top
• Flash on the front
• Vertical LCD
• Made in China
• The official announcement is expected on May 22nd

Fujifilm X-half frame digital compact camera teaser: “Half the size, twice the story“

New Fujifilm FF240003 camera with vertical LCD screen registered with the FCC

Mockups of the rumored Fujifilm half-frame digital compact camera with vertical screen

The post More leaked pictures of the upcoming Fujifilm X-Half digital compact camera appeared first on Photo Rumors.

There will be two different versions of the upcoming Yashica FX-D camera, I reported a while back:

Yashica FX-D 100

• Sensor: Sony IMX458 (13MP, 1/3.06")
• Lens: 3.45-10.50mm f/1.6-2.8 (equivalent to 25.4-76.3mm)
  
• Same sensor and same lens as the Yashica City 100

Yashica FX-D 300

• Sensor: Sony IMX766 (50MP, 1/1.56")
• Lens: 5.68mm f/1.8 (equivalent to 24mm)
• Crop modes: 24mm (50MP) /35mm (24MP) /50mm (12MP) / 75mm (5MP)
• O.I.S

Here are the full specifications:

Yashica FX-D camera coming soon to Kickstarter

The post Additional information on the upcoming Yashica FX-D camera models: FX-D 100 and FX-D 300 appeared first on Photo Rumors.

There is a discussion on Reddit that displays old pictures of existing S1 camera models and claims to be the upcoming S1IIE. A simple Google search will show that all those pictures are currently available on the official Panasoinic website.

There is another S1IIE specs leak on Reddit from Panasonic Brazil that is actually plausible:

You can also see the new S1II product page here:

https://latam.connect.panasonic.com/mx/es/productos/lumix/lumix-s1ii

Here are the really leaked pictures and video of the Panasonic Lumix S1II/S1IIE cameras and Lumix S 24-60mm f/2.8 lens:

Panasonic Lumix S1II/S1IIE cameras and Lumix S 24-60mm f/2.8 lens leaked online

The post Questionable Panasonic Lumix S1IIE camera leaks on Reddit appeared first on Photo Rumors.

The free registration for the 2025 Bild Expo by B&H Photo is now open (see previous coverage). The 2025 Bild Expo by B&H Photo will take place in Javits Center, NYC, from June 17 until June 18, 2025. Here is the list of participating companies:

The free registration for the 2025 Bild Expo by B&H Photo is now open

2025 Bild Expo by B&H Photo: June 17-18 in Javits Center, NYC

The post 2025 Bild Expo in NYC: register now for free (June 17-18) appeared first on Photo Rumors.

Meet Aperty: The New AI-Powered Portrait Editor Portrait Photographers Will Love

Aperty: The Pro Portrait Retouching Tool Photographers Have Been Waiting For

If you’ve been searching for the best retouch app to enhance your portraits, Aperty is worth a closer look. This intelligent portrait retouch software uses advanced AI to deliver natural, professional results—without hours of manual work. Whether you're working with RAW files from your Z8 or crafting portrait shoots with your D750, Aperty helps you retouch photos with speed and subtlety. It’s especially great for photographers who want clean, realistic skin tones, refined details, and a workflow that fits right into their creative process.

Right now, there’s a great way to try Aperty with no pressure. A 7-day trial and a free month on the yearly plan give you room to explore, while a generous 30-day satisfaction guarantee adds peace of mind. And if you subscribe this spring, you’ll also receive a thoughtful Editorial gift pack featuring a Reference Guide for Poses and Light Textures Pack—tools. Take advantage of 50% off the subscription and enjoy creating spectacular portraits with Aperty’s pro retouching tools. Additionally, with code NIKONRUMOURS you get an extra 10% off.

From blemish removal to makeup enhancement, Aperty includes all the tools you need for polished yet natural edits. Add subtle contouring, apply light effects that mimic studio-quality setups, and smooth skin without sacrificing texture—all with just a few clicks. Everything is designed to look authentic, so your subject still looks like themselves, just at their best. Plus, you can easily sync adjustments, bringing batch retouching to the whole session and saving time.

For those just starting out or looking to sharpen their skills, Aperty makes it easier to understand how to retouch photos properly. Its intuitive interface is built around the essentials of what photo retouching is—preserving character while enhancing impact. You’ll learn how to retouch a photo without over-processing, and discover what software is best for photo retouching when you want both quality and control. It’s not just for studio work, either—Aperty adapts to everything from headshots to natural light portraits taken on location.

Skylum Aperty now available (AI-powered photo editing app for professional portrait photographers)

Via NikonRunmors

The post Meet Aperty: the new AI-powered portrait editor appeared first on Photo Rumors.

Fujifilm released its financial results for the 2025 fiscal year, made a statement about tariffs, and registered two new cameras in Asia:

Fujifilm imaging business:

• Strong sales in instant photo systems and digital cameras drove revenue up by 14.1% year-over-year to JPY115.3 billion and operating income surged 1.9 times from the previous year to JPY24.2 billion.
• In the Consumer Imaging business, steady demand for instax instant photo systems contributed to the increase in revenue.
• In the Professional Imaging business, sales of digital cameras grew in China and Europe. The continued strong performance of last year’s digital cameras releases, including the X100VI, GFX100S II, X-T50 and X-M5 further bolstered overall sales.

Statement about tariffs:

"The impact of U.S. tariff policies is not factored into the full-year performance forecast stated above. However, as part of our risk assessment, the Company has assumed potential impacts stemming from a 10% general tariff as well as reciprocal tariff increases between the U.S. and China. The potential impact on the projected full-year operating income of ¥331.0 billion is estimated to be a negative USD 140 million as a baseline, with a fluctuation range of USD ±100 million, taking into account such measures as reevaluating our supply chain, further reducing costs, and restructuring our product and pricing strategie to minimize the impacts. Potential impacts from future tariff negotiations between the U.S. and other countries, as well as reduced product demand resulting from reciprocal tariff applications, are not included in this estimate due to the difficulty of making a reasonable assessment at this time. We will continue to pay close attention to these dynamics and take swift and necessary measures to minimize any impact on our performance."

Additional informtion:

Fujifilm Announces Financial Results for the Fiscal Year Ended March 31, 2025 + Statement About Tariffs

Fujifilm also registered two new cameras in Asia:

 
Unreleased Fujifilm camera models:

• FF240003 / X-Half / CMIIT unregistered / wireless design similar to the X-M5
• FF250001 / Multi-band wireless
• FF250003 / Single-band wireless

The following are recently confirmed Fujifilm camera models:

• FF210002 / X-H2S / 2021-11-09 registered
• FF210003 / X-H2 / 2022-06-20
• FF220001 / X-T5 / 2022-08-24
• FF230001 / GFX100 II / 2023-1-13 registered
• FF220002 / X-S20 / 2023-2-3 registered
• FF230002 / GFX100S II / 2023-6-19 registered
• FF230003 / X100 VI / 2023-11-24 registered
• FF240001 / X-T50 / 2023-12-08 registered
• FF240002 / X-M5 / 2023-6-28 registered
• FF240004 / GFX100RF / 2024-12-04 registered

The post Fujifilm released financial results for the 2025 fiscal year, a statement on tariffs, and registered two new cameras: appeared first on Photo Rumors.

Here are the latest posts from the "Rumors" and "Addict" sister sites:

Nikon released its fiscal year 2025 financial report

First-ever Nikon US tour in a yellow Land Cruiser: Chicago, San Diego, Los Angeles, Phoenix, and Houston

https://nikonrumors.com/2025/05/10/new-viltrox-af-28mm-f-4-5-pancake-lens-for-nikon-z-mount-to-be-announced-on-may-20th.aspx/

The famous “Napalm Girl” photo by Nick Ut could have been taken with a Pentax camera

Leica released firmware updates for almost all of their latest camera models

Panasonic interview with IR

SONY XPERIA 1 VII Fully Leaked

The post What else is new? appeared first on Photo Rumors.

The previously reported 7Artisans AF 85mm f/1.8 lens for L-mount has been officially announced. The price is $299, and you can order one at B&H Photo or the official 7Artisans site (international shipping available).
Additional information on the new lens can be found here:

Via LeicaRumors

The post 7Artisans AF 85mm f/1.8 lens for L-mount officially announced appeared first on Photo Rumors.