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New TTArtisan 14mm f/2.8 ASPH full-frame ultra-wide angle lens for E/Z/RF/L announced ($196)



TTArtisan announced a new 14mm f/2.8 full-frame ASPH ultra-wide angle lens for E/Z/RF/L – now available for pre-order for $196:

Additional information:

  • 114° Ultra-Wide Field of View
  • Dual ASPH. Elements
  • 8-pointed Starburst
  • Metal Lens Body With Clicked Aperture Ring
  • Comes with a 77mm filter holder

Specification:

Focal length 14mm Maximum aperture F2.8
Closest focus distance 0.2m Minimum aperture F16
Frame Full Frame Diaphragm Blades 8pcs
Filter size 77mm (external filter holder) Optical Design 13 Elements in 10 Groups
Angle of view 114° Focus method MF
Weight Around 437~445g Mount E / Z / RF / L

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New Nikon Nikkor Z 24-70mm f/2.8 S Mark II lens announced



The rumored Nikon Nikkor Z 24-70mm f/2.8 S mark II lens version is now officially announced:

The Nikon Z 24-70mm f2.8 S II Lens reimagines one of the most essential pro zoom lenses in the Z-mount lineup. Nearly seven years after the first edition, the updated Mark II introduces an internal zoom with more stability, faster and quieter autofocus, and a declickable control ring for tactile adjustments. Its 14-element f2.8 optical design retains the same high-end formula, delivering greater hybrid performance in Nikon’s Pro Zoom Trinity range.
  • The internal zoom mechanism, adopted first in its class, maintains a consistent length while zooming, ensuring balance on gimbals and superior reliability in challenging conditions.
  • The lightest design for a 24-70mm f/2.8 zoom lens, weighing only approx. 675 g/1 lb 7.9 oz.
  • Fast and accurate AF is realized by adopting a multi-focusing system with Nikon’s proprietary Silky Swift Voice Coil Motors (SSVCM) employed as high-speed AF actuators that also significantly reduce noise and vibration.
  • The adoption of a large-diameter double-sided aspherical lens for the front lens element and effective arrangement of ED glass and aspherical lens elements provide the highest level of image quality in the S-Line series.
  • The use of Nikon’s proprietary Meso Amorphous Coat and ARNEO Coat effectively suppresses ghosting and flares, achieving edge-to-edge clarity across the entire frame, even in backlit scenes.

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The Hasselblad X2DII camera teaser is already out: announcement on August 26th



The Hasselblad X2DII camera teaser is already out: the official announcement will be on August 26th at 14:00 CET (previously reported). There will also be a new XCD 35-100mm f/2.8-4 lens.

Pictures and a press release of the new X2DII have already leaked online and can be found here.


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Insta360 GoUltra camera announced with a bigger sensor



The already leaked Insta360 GoUltra camera is now officially announced with a bigger sensor (use code INRPWDO for a discount):

  • B&H Photo | Foto Erhardt | WEX Photo
  • Product page
  • Additional information
  • Key features:
    • Miniature Action Camera with Action Pod
    • 1/1.28″ Sensor | 50MP Photos, 4K60 Video
    • 200-Minute Battery Runtime
    • Studio-Grade Audio Modes
    • Waterproof up to 33′
    • Enhanced 2.7K PureVideo Mode Capture
    • Flow-State Stabilization, 6-Axis Gyro
    • 2.5″ Flip Touchscreen Display
    • Bluetooth and Wi-Fi, Voice Control 2.0
    • Magnetic Mounting Ecosystem
  • Press release:

Insta360 is proud to reveal GO Ultra, the latest evolution in the world of compact cameras. Still tiny, still hands-free, now with serious power for superior image quality.
“GO Ultra takes the advancements made with the Ace and X series cameras, and puts them into the type of compact, pocket camera our GO Series creators enjoy,” said Insta360 Co-Founder and VP of Marketing, Max Richter, “opening up new creative opportunities without sacrificing portability.”
The 1/1.28″ sensor, which is 221% larger than its predecessor, and new 5nm AI chip deliver imaging previously impossible in the GO series. Ultra-smooth, ultra-crisp 4K60fps video is the new cinematic standard for pocket cameras, and creative limits are pushed even further by PureVideo, which uses cutting-edge AI algorithms to reduce visual noise and enhance brightness in low light.
At just 53g, the size of a smartwatch, and with a built-in magnetic base, you can mount the GO Ultra Standalone Camera anywhere and capture angles other cameras can only dream of. With an upgraded Magnet Pendant and a vast array of new accessories, from the peel-and-use Sticky Tabs to the wholly original Toddler Titan Hat Clip, a new world of immersive shooting awaits.
Just as intuitive is the upgraded Insta360 app, with powerful AI tools to instantly turn your footage into shareable content. Transitions, effects, music, and more can be added with just a few taps. Cyclists can add their data—GPS, heart rate, speed—from Strava or a third-party device that syncs in real-time to their footage. The new AI Family Moments feature collates all your loved ones’ magic moments into a virtual album to cherish forever.
GO Ultra’s blend of heavyweight power, lightweight portability, and ease of use makes it essential for vloggers with active lifestyles, families sharing milestones, or travelers searching for new horizons—people who live in the moment.

GO Hands-Free

Capture the moment as you live it with GO Ultra. Attach the Standalone Camera to the Magnet Pendant or Magnetic Easy Clip to record your POV totally hands-free. This is wearable tech that’s sleek and simple to use.
The Standalone Camera’s built-in magnetic base can be used on any metallic surface and combined with the Pivot Mount, Flexi Strap Mount, and more, opening up a whole new range of creative third-person angles.
GO Ultra uses Bluetooth to broadcast in real time from the Standalone Camera to the Action Pod. Give it to your little ones to play with and see the world as they do on the 2.5″ flip touchscreen.

GO Wherever You Want

GO Ultra is so compact, it can be put in a pocket, kept in a handbag, and added to hand luggage without tipping the scales. The Standalone Camera weighs just 53g and is as small as an Oreo.
But don’t let the size fool you, GO Ultra is designed to be used anywhere. From your baby’s birthday bash to getting strapped to the front of a BMX for a gnarly downhill, it can handle anything, even a raw dive down to 33ft (10m) underwater, thanks to its IPX8 waterproofing. Shoot up in the mountains, down in the city, and deep under the waves all in one day.

GO with Unbeatable Clarity

GO Ultra’s huge 1/1.28″ sensor vastly increases the amount of light captured by the lens, and the new ambient light sensor reduces flickering and calibrates colors in real-time for more authentic footage. The powerful 5nm AI chip reduces visual noise while still improving processing time for smooth 4K60fps shooting.
This doesn’t only guarantee cinematic vacay videos, the addition of Active HDR and PureVideo, modes for enhancing low-light performance, means your shooting doesn’t have to stop when the sun sets. From the beachfront to the bonfire, GO Ultra captures it all.

GO All the Way

Your life doesn’t stop—why should your camera? GO Ultra banishes battery life and storage woes with the latest in battery tech and customizable storage.
The Standalone Camera has a runtime of 70 minutes on a single charge and a whopping 200 minutes when combined with the Action Pod. When you finally do hit zero, the fast charging system can get GO Ultra back to 80% in only 12 minutes; essential for catching every step of a marathon or all the sights on a leisurely weekend away.
And unlike GO 3S, which has fixed internal storage, GO Ultra uses removable microSD cards. Not only does this instantly give you up to 2TB of storage space, but when the card gets full, you can pop it out and replace it with a new one in seconds. Say farewell to awkward file transfers.

Upload, Edit, and GO

You hit that PR, cut the cake, saw the sunset—now it’s time to share it with the world. Using the free Insta360 app (available on iOS and Android), you can upload your clips in seconds and edit however you want with intuitive controls. Need it now? Use Auto Edit to automatically find your highlights and turn them into a masterpiece in moments.

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Ricoh GR IV camera officially announced, available for order



As already reported, today at 6 pm, Rioch officially released the new GR IV camera. Check for pricing and pre-order options at:

Additional information is available here. The new Ricoh GR IV camera accessories can be found here (available for order at B&H Photo and Foto Erhardt):


Additional information on the new camera can be found here. The basic specs of the camera are:

  • New 28mm f/2.8 Lens (Full-Frame Equiv.)
  • Improved AF and Low-Light Focusing
  • 5-Axis 6-Stop Shake Reduction System
  • 3.0″ 1.04m-Dot Touchscreen LCD
  • 53GB Built-In Memory & microSD Card Slot
  • Full HD 1080/60p Video Recording
  • Snap Distance Priority & Focus Limiter
  • 35mm and 50mm Focal Length Crop Modes
  • Dedicated GR App for Updates and Control
  • Additional pictures:

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The new Insta360 GoUltra camera will be announced tomorrow


The already leaked Insta360 GoUltra camera will be announced tomorrow (use code INRPWDO for a discount) and will feature a new 1/1.28-inch sensor. Here are the basic specs:

Product Model New Mini Motion Camera, For Insta360 Go Ultra
Lens Size Approx 30×30 mm, Weight 53g
Video Resolution Supports 4K 60fps Ultra Wide-angle Recording
Battery Life Continuous 1/1.28 Second Timer, Up to 150 minutes, fast charging
Field of View 156° Wide-angle lens
Image Processing New Dynamic HDR Mode, 360° Panoramic Shooting
Waterproof Depth Up to 10 Meters Underwater, Suitable for Multiple Scenarios
Storage Capacity Supports Wi-Fi, Bluetooth, GPS
Accessories Action Pod Docking (Extended Battery Life), Magnetic Accessories


Insta360 GoUltra camera leaked

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Nikon to announce a new Nikkor Z 24-70mm f/2.8 S Mark II lens


Nikon is rumored to announce a new Nikkor Z 24-70mm f/2.8 S Mark II lens this week (today or tomorrow).

The current 24-70mm f/2.8 lens is not on the list of upcoming price increases and currently has a $300 rebate:


The new Mark II version is expected to be around $500 more expensive than the current model (maybe even $600 more in the US because of tariffs).

The list of all upcoming/rumored Nikon products can be found here.

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Sigma 200mm f/2 DG OS Sports lens review


Dariusz Breś tested the new Sigma 200mm f/2 DG OS Sports lens (ore-order: B&H Photo | WEX Photo | Foto Erhardt):

Summary

The Sigma 200 2 DG OS Sports – the Holy Grail is here . Impressive f/2 aperture at 200mm, excellent sharpness from wide open, above-average vividness, incredible image stabilization, and a robust, weather-sealed body. Sigma isn’t just entering a niche that has for years been occupied exclusively by system brands – it’s redefining it.

In this way, Yamaki-san once again proves its ability to create top-of-the-line optical equipment. The 200 2 is a design that until recently existed only in the realm of photographers’ dreams – mainly due to limited availability and prohibitive price. Today, it is becoming a viable option for a much wider range of users.

Honestly, I appreciate Sigma’s bold and unconventional approach to building its product range . The brand not only produces high-quality standard lenses but also isn’t afraid to introduce extraordinary designs to the market – often unique or even unavailable from other manufacturers.

It is enough to mention models such as: Art Fisheye 15 1.4, Art 14 1.4, Art 40 1.4, Sports 300–600 4, or the described Sports 200 2. These are lenses that go beyond the typical framework of system solutions and really expand the creative possibilities of photographers.

It may have arrived late to the market, in an era where AI and fake digital bokeh reign supreme, but that’s precisely what makes the Sigma 2002 stand out even more. In a world full of gimmicks, it offers something real. Those who choose it will experience what’s most beautiful in photography: authentic plasticity, depth, and images that impress without any filters.

Specially, it bothers me less and less that Sigma still doesn’t produce full-frame Z-mount lenses – and that’s solely because Nikon won’t license them. I use a Megadap every day, which is permanently attached to the lens. Why do I choose this solution, even though I have top-of-the-line Nikon Z lenses? Have you seen the 300-600 4 in the Z system? Or the 200 2, 20 1.4 Art, 14 1.4 Art, I-Series, or Fiszka 15 1.4… not to mention the prices.

Bye bye, Nikkor 200 2, hello Sigmo 200 2 DG OS Sports – shut up and take my money!

Pros

  • amazing, wonderful picture
  • separation from the background
  • perfect sharpness across the entire frame from f/2
  • HLA lightning linear motor
  • incredible stabilization
  • sealed housing
  • hydro and oleophobic coatings
  • lighter and smaller than the competition
  • construction, made in Japan
  • price
  • 3-year Polish distributor warranty with the possibility of extension to 5 years

Cons

  • only available for Sony and L mount

Conclusion

The Sigma 200 2 DG OS Sports gets a 6 from me… on a 5-point scale . Does that make sense? Absolutely not. Does that say it all? Absolutely. Another lens that blows my scale – right up there with the Nikkor 800 PF, the Sigma 50 1.2 Art, and the monster Sigma 300-600 4 Sports. I think it’s time to invent a new scale.Sigma is firing on all cylinders, ladies and gentlemen. Bravo!

You can read the full review here – it is full of many sample photos and a lot of additional informtion.

Follow Dariusz Breś on Instagram | Facebook | Flickr (previous posts).

Sigma 200 2 DG OS Sports

Via NikonRumors

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Hasselblad X2D II 100C camera leaked pictures and press release


Here are the leaked pictures and press release for the upcoming Hasselblad X2D II 100C camera and Hasselblad XCD 35-100mm f/2.8-4 lens (previously reported here and here):

 
 
Specifications and press release:

Hasselblad has announced the X2D II 100C, an update to the highly respected X2D 100C. This new 100-megapixel medium format camera will be the first to offer true end-to-end high dynamic range (HDR). As well as the new camera body, Hasselblad has also launched the XCD 2,8–4/35–100E, a compact standard zoom lens designed to deliver flagship optical performance across a wide focal range.

The X2D II 100C builds on the original X2D 100C, introducing several key innovations. Chief among them is AF-C continuous autofocus, a first for Hasselblad, powered by deep learning algorithms to deliver faster, more reliable subject detection and tracking. Its Phase Detection Autofocus system now covers 425 zones, supported by LiDAR-assisted focusing and a new AF illuminator for improved performance in low light.

Hasselblad X2D II 100C In terms of image quality, the X2D II 100C features Hasselblad Natural Colour Solution with High Dynamic Range (HNCS HDR), bringing real life colours, greater highlight retention, and richer tonal detail even in difficult lighting. HDR files can be saved as HDR HEIF or Ultra HDR JPEG and can be reviewed on the new 3.6-inch OLED screen, which is now 75% brighter than its predecessor.

At its heart is an enhanced 100MP BSI CMOS sensor with 16-bit colour depth and a dynamic range of 15.3 stops. Combined with a new 10-stop, 5-axis stabilisation system, the camera offers even greater control for hand-held shooting, including the ability to capture long exposures without a tripod. Phocus Mobile 2 expands the workflow further, enabling editing, remote control, and HDR RAW processing directly from an iOS device.

Hasselblad X2D II 100C The X2D II 100C features 1TB of internal storage and a CFexpress Type B slot for expansion, so there should be no worries about running out of storage space even with those high-resolution files. The X2D II 100C design has also been refined over the previous release and now features a lighter body, new graphite grey matte finish, tilting OLED screen, 5D joystick, and customisable controls for improved ergonomics.

Complementing the new body is the XCD 2,8–4/35–100E lens, a versatile standard zoom covering 28–76mm full-frame equivalent. With an aperture range of f/2,8 to f/4, it offers strong low-light performance and smooth bokeh, while maintaining edge-to-edge sharpness. The optical formula includes 16 elements in 13 groups, with three aspherical and five ED elements. This makes it fully capable of meeting the demands of a 100MP sensor.

Hasselblad X2D II 100C The lens employs the fastest stepping motor in the XCD lineup boosts the autofocus. One of the features that Hasselblad cameras are known for is the integrated leaf shutter that supports full flash synchronisation up to 1/4000 second, while the compact 894g body ensures handling remains balanced on the new X2D II 100C.

Hasselblad is also releasing accessories, including the Vandra Camera Backpack, inspired by Sweden’s Freedom to Roam, and three new 86mm filters: UV, ND8, and CPL.

Hasselblad X2D II 100C Specifications:

  • 100MP BSI CMOS medium format sensor
  • 16-bit colour depth, 15.3 stops dynamic range
  • Hasselblad Natural Colour Solution with HDR
  • AF-C continuous autofocus, 425 PDAF zones
  • 5-axis, 10-stop in-body image stabilisation
  • ISO 50 native sensitivity
  • 1TB internal SSD storage + CFexpress Type B slot
  • 3.6-inch OLED tilting screen, 1400-nit brightness
  • Weight: 7.5% lighter than X2D 100C
  • Graphite grey matte finish, redesigned ergonomic grip

Hasselblad XCD 2,8–4/35–100E Specifications:

  • 28–76mm full-frame equivalent focal length
  • Aperture range f/2,8–f/4
  • 16 elements in 13 groups (3 aspherical, 5 ED)
  • Fastest stepping motor in the XCD lineup
  • Integrated leaf shutter, sync from 1/4000s to 68 minutes
  • Length: 138mm, Weight: 894g
  • Price and Availability:

The Hasselblad X2D II 100C will be available at £6,400 / $7,399, while the XCD 2,8–4/35–100E lens is priced at £4,100 / $4,599. The Vandra Backpack is £369 / $469, with the new 86mm filters priced between £259–£469 depending on type.

The new Hasselblad X2D II camera is expected to be announced on August 26th

Hasselblad to also announce a new XCD 35-100mm f/2.8-4 lens

Beware of scam: fake Hasselblad websites offer significant discounts on gear

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Viltrox announced new camera lens cleaning travel kit for $13



Viltrox announced a new camera lens cleaning travel kit for $13 that includes (more camera cleaning kits can be found at B&H Photo and Amazon):

  • Silicone Air Blower for powerful, safe dust removal.
  • Microfiber Lens Cloths – ultra-soft, lint-free, coating-safe.
  • Dual-Ended Carbon Lens Pen for dust and smudge removal.
  • Individually Cleaning Wipes – quick-dry, no residue.
  • Alcohol-Free Lens Cleaning Fluid – gentle on coatings.
  • Portable Carrying Case – compact and travel-ready.

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No, Viltrox is not working on a digital camera

A week or so ago, several websites published stories about Viltrox working on their own digital camera. No, they are not.

Everything started with an interview with Viltrox published by Thephoblographer:

Q: Are you folks also making cameras?

A: As for cameras, while our current focus remains firmly on lens development, we are actively exploring adjacent technologies that enhance the photographic experience. Our commitment is to create a seamless and responsive ecosystem for creators—and we will continue to innovate with that mission in mind.

I contacted several sources and individuals who work for Viltrox – they are not working on a digital camera. They lack the technical know-how and ability to design and produce a serious digital camera from scratch. Here is the official response I got:

What we actually said is that we will continue exploring and developing accessories around cameras — not the camera body itself. This may have led to some misunderstandings among users. Our goal remains the same: to create high-quality photography gear that empowers more creators to express their artistic vision.

The only Chinese company that can pull this up is DJI, and there were already rumors about a new medium-format camera:

Rumors: DJI coming with a mirrorless camera that looks like the Hasselblad X1D

If you recall, there were also rumors about a TTartisan camera a while back, and we all know how that ended up – with a rebranded Fujifilm Instax:

TTartisan retro-styled folding instant camera revealed

Also, OM System never considered developing a medium format camera – they can hardly create a decent update on their current line. Developing a new camera line from scratch is out of the question.

Viltrox announced new camera lens cleaning travel kit for $13

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What’s next for Skylum Luminar Neo


Skylum released Luminar Neo for Android and ChromeOS apps (joining iOS). In November 2025, Skylum will launch the first phase of the Luminar Ecosystem, featuring:

Cross-device Mobile-to-Desktop Editing

  • Edit photos seamlessly across devices with real-time sync that keeps every adjustment — from sliders to masks — perfectly intact. Start editing on your phone, then continue on your desktop without missing a step.
  • Thanks to cloud-based infrastructure, your edits are always up to date, no matter where you are. Whether you’re on the go or back at your desk, enjoy a smooth, uninterrupted editing experience that fits your workflow.

Web Galleries

  • Web Galleries feature lets users instantly turn their edited photos into stunning, personalized web pages. With just a few clicks, a curated gallery can be published online and shared with friends, clients, or fellow creatives — no website or design skills needed.
  • It’s more than just a way to display images — it’s a way to share emotions, stories, and moments with the people who matter. Whether it’s a passion project, a professional portfolio, or a memory worth reliving, Web Galleries help users connect through the power of visual storytelling.

What’s More Coming This Year in Luminar Neo

  • In addition to ecosystem features, Luminar Neo users will receive three powerful upgrades that redefine photo editing:

Restoration

  • Bring old or damaged photos back to life in a single click. Perfect for reviving family memories or vintage prints with deep scratches or faded color.

AI Assistant

  • Our new intelligent guide that analyzes photos and recommends optimal edits. Ideal for beginners and pros alike, it makes powerful tools like Develop Raw, Curves, and Color Harmony easier to use than ever.

Volume – free for all users

  • Instantly add depth and dimensionality by enhancing light and shadow. A one-click solution to elevate contrast and visual impact — no manual Dodge & Burn needed.

Note. The beta versions of the new tools will be available at a later date, and we’ll notify you via our newsletter.

Early bird offer

  • To support this launch, we’re introducing early-bird pricing with limited license availability.

New users can buy:

  • Luminar Neo Cross-device Perpetual license (Luminar Neo + Luminar Mobile) for $139
  • Luminar Neo Max Perpetual license (Luminar Neo + Luminar Mobile + Creative library) for $159

Luminar Neo owners can buy:

  • Ecosystem Pass (Generative tools + New tools + Luminar Mobile + Web Galleries + Cross-device editing mobile to desktop) for $69
  • 2025/26 Upgrade Pass (Generative tools + New tools) for $49

New: LumiBot – your AI personal assistant for Luminar NEO

Skylum Luminar Photo Editor now available on Android and ChromeOS

Meet Aperty: the new AI-powered portrait editor

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ON1 Resize AI 2026 now available



ON1 Software released Resize AI 2026:


ON1 Releases Resize AI 2026 with New AI Models for Unmatched Photo Enlargements

ON1, a leader in AI-driven photo editing software, announces the official availability of ON1 Resize AI 2026, the latest version of its award-winning AI photo enlargement tool. This new release introduces powerful enhancements that make it easier than ever to enlarge photos without losing quality, even from heavily cropped, low-res, or noisy originals.

Resize AI 2026 features two all-new AI models that rebuild fine textures, enhance edge clarity, and intelligently reduce noise—all while maintaining a natural, photorealistic appearance. This breakthrough makes Resize AI one of the most advanced image upscaling software tools on the market.

“Resize AI 2026 represents a major leap forward for anyone working with tight crops, older images, or AI-generated art,” said Craig Keudell, President of ON1. “It’s like having a high-end zoom lens you can apply after the shot.”

New Highest Quality AI Model
Trained using a massive dataset of high-quality imagery, this new model creates sharper, more detailed enlargements by intelligently reconstructing textures and minimizing visual artifacts using diffusion or generative AI. It excels at upscaling low-resolution images and delivering print-ready output from challenging source files.

New Standard Model for Batch Workflows
Resize AI 2026 also includes a faster and more efficient AI model that outperforms the previous version in quality and is optimized for batch processing and older computers. It provides impressive results on a wide range of images without sacrificing performance, making it ideal for photographers with large volumes of work.

Ideal for a Wide Range of Uses
Resize AI 2026 is built for photographers who demand more from their images, including:

* Photographers turning tight crops or phone shots into gallery-quality prints
* Designers preparing digital art and illustrations for large-scale media
* Print labs that need dependable, high-quality enlargements
* AI artists upscaling generative images without artifacts
* Anyone working with old or low-res photos in need of restoration

Whether you’re preparing a canvas-sized wildlife print or cleaning up an old family photo, Resize AI 2026 provides unmatched power and precision.

Availability and Compatibility
ON1 Resize AI 2026 is now available for macOS and Windows, starting today. It functions as a standalone application or as a plugin for Adobe Photoshop, Lightroom Classic, Capture One, and other compatible software. It is also included with the ON1 Everything subscription plans.

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