Updated list of latest/upcoming/rumored Chinese lenses:

Upcoming Viltrox lenses:

• Viltrox AF 50mm f/1.4 Pro full-frame lens will be announced on October 15th. The lens weighs approximately 810 grams, has a 77mm filter, and a minimum focusing distance of 0.45 meters.
• Viltrox AF 85mm f/2 EVO (new EVO series of lenses)
• Viltrox AF 16mm f/1.8
• Viltrox AF 28mm f/4.5
• Viltrox adapter with AI autofocus support called Nexus Focus

A new Brightin Star 35mm f/0.95 APS-C lens is expected to be announced today.

The new 7Artisans AF 35mm f/1.8 lens for Z/L mount is scheduled to arrive on October 15th (check the website for updates).

Light Lens Lab is working on a new 300mm f/1.9 lens with an APO design.

Venus Optics Laowa AF 200mm f/2 lens.

New Yongnuo 18mm f/2.8 full-frame autofocus lens.

New Yongnuo YN 33mm f/1.4 R DA DSM lens with a lock button.

New Yongnuo YN 56mm f/1.4 R DA DSM lens.

New Lee Works 28mm/2.8 lens for Leica M mount is coming (minimum focusing distance less than 0.4m).

ZY Optics is expected to announce a new autofocus full-frame lens in the second half of the year.

New Dulens lens coming soon.

The post Updated list of latest/upcoming/rumored Chinese lenses appeared first on Photo Rumors.

The previously reported SG-Image 85mm f/1.8 is now officially announced (SG-Image lenses are also sold on eBay and Ali Express):

The post SG-Image 85mm f/1.8 lens officially announced appeared first on Photo Rumors.

Zeiss is rumored to announce a new Otus mirrorless lens next week. I am not sure about the focal length, but since we already have the 50mm f/1.4 and 85mm f/1.4 (pictured above), the remaining options are a 28mm or a 100mm. Stay tuned for updates.

Zeiss Otus ML mirrorless lenses for Z/E/RF mount officially announced

The post Zeiss to announce a new Otus mirrorless lens next week appeared first on Photo Rumors.

The new 2025 5DayDeal photography bundle is now available – as with previous years, you will get a package of different photography tools drastically reduced ($1,000+ worth of pro-level courses, tools, and creative assets for as little as $98). Several different bundles are available, and a portion of the proceeds will be donated to charities. This deal will end on October 21.

New this year: the pre-sale window now includes a $5 discount on each of the Main, Pro, and Complete packages—totaling $15 off for the Complete Bundle. This pre-sale window will launch in tandem with the giveaway. The pre-sale Window runs from October 11th until October 16th.

The post 5DayDeal Photography Bundle 2025 bundle now available appeared first on Photo Rumors.

I already reported in early September that Panasonic and OM System will have a new price increase in the US as a result of Trump’s tariffs:

OM System and Panasonic Lumix price increases coming to the US, while new Sofortrabatt & Cashback programs started in Europe

The Panasonic price increase is already in effect in the US:

Yes, Panasonic increased prices in the US as previously reported, and OM System is next

The OM System price increase in the US will be introduced on October 13th. If you have been planning to buy new gear, you still have 3 days left to lock into the current prices at Amazon. Check the official OM System Amazon store for the latest pricing (B&H Photo is currently closed until October 16th):

Check also the latest OM System deals:

Renewed (refurbished) OM System cameras for sale on Amazon (OM-1 II, OM-5)

New OM System savings in Europe

The post Confirmed: OM System price increase in the US coming on October 13th appeared first on Photo Rumors.

TTartisan announced a new 17mm f/4 tilt-shift lens. The available mounts in the first batch are Sony E and Fuji GFX. The second batch is coming soon, and it will be for Z/RF/L cameras. The price of the lens is $509. Orders are now open on Amazon and at the official online store.

Additional information:

• Ultra-Wide 17mm Perspective – Perfect for Architecture & Landscape Photography
• Tilt ±8° & Shift ±8mm – Corrects Perspective Distortion with Precision
• 360° Rotation (15° Click Stops) – Flexible Composition at Multiple Angles
• Ultra-Large Image Circle (Φ64mm) – larger than that of medium format lense
• All-Metal Body with Clicked Aperture Ring – Built for Professional Durability
• 17 Elements in 11 Groups – Sharp, Clear & Detailed Rendering
• Closest Focus Distance: 0.3m | Manual Focus
• Weight: Approx. 1051–1056g

Additional pictures:

The post New TTartisan 17mm f/4 full-frame tilt-shift lens announced for Sony E and Fuji GFX appeared first on Photo Rumors.

Panasonic will announce a new Lumix product(s) on October 17th:

Panasonic registered a new camera – they now have a total of three upcoming models

New Panasonic savings in the US: up to $650 off

The post Panasonic Lumix announcement on October 17th appeared first on Photo Rumors.

The previously reported Sirui Aurora 35mm f/1.4 lens (Z/E/X/L) is now officially announced. The lens was already listed for pre-order at B&H Photo back in August:

New Sirui Aurora 35mm f/1.4 lens now available for pre-order (Z/E/X/L)

Pre-orders are open at Amazon, B&H Photo, and the official Siriu website:

Additional information:

Sirui to announce three additional Aurora f/1.4 lenses

Updated list of latest/upcoming/rumored Chinese lenses

The post Sirui Aurora 35mm f/1.4 full-frame autofocus lens (Z/E/X/L) officially announced appeared first on Photo Rumors.

Realme and Rioch Imaging announced a new strategic partnership on smartphone imaging (in the US Realme smartphones are sold at Amazon):

• realme and Ricoh Imaging have announced a long-term strategic partnership focused on smartphone imaging
• The collaboration will officially launch on October 14, 2025, in Beijing, China
• The first product under this partnership is the realme GT 8 Pro flagship smartphone
• This collaboration has been in development for four years
• The GT 8 Pro will incorporate design, imaging, and software features inspired by Ricoh’s GR series cameras
• Anticipated enhancements include:
  • Colour algorithms and processing tuned more toward natural tones or film-like rendering
  • “5 classic image tones” reflecting GR heritage
  • A custom camera UI that mimics the feel of a GR camera

Additional informtion can be found here:

Realme and Ricoh Imaging announced a strategic partnership

The post New realme × Ricoh Imaging strategic partnership announced appeared first on Photo Rumors.

Here is what else is new:

→ Kodak released two new Kodacolor color negative films (35mm roll film, 36 exposures):

• Kodak Kodacolor 100 Color
• Kodak Kodacolor 200 Color

→ Think Tank Photo released new FocusPoint Rolltop backpacks (check website for additional information).

→ Gura Gear released a new Kiboko City Mini 12L+ camera backpack (check website for additional informtion).

→ Adobe announces new 2926 versions of Photoshop Elements and Premiere Elements.

New OM System savings in Europe

New Panasonic MFT savings in the US

You can now order the new Tamron 70-180mm f/2.8 VC G2 lens for Nikon Z-mount

Nikon ZR camera shipments could be delayed “due to the overwhelming number of orders”

What’s next for Leica? (updated)

Here is a better mockup of the upcoming Leica M EV1 camera + a poll: are you going to buy one?

Here are the Pentax rebates for October

Canon 20-40mm f/2.8, 10-30mm f/4 APS-C, 28-400mm F3.5-6.3 IS, 28-400mm f/4-8 IS, 50-150mm f/2.8, 70-180mm f/2.8, 50mm f/1.2, 35mm f/1.8, and 65mm f/1.8 Patents Found

The post What else is new? appeared first on Photo Rumors.

Here are the top 10 most viewed PhotoRumors posts for September 2025:

Canon to announce a new entry level cinema camera on September 9th (Canon EOS RC?)

The latest GoPro rumors: new professional camera, a new Osmo Pocket competitor, and another new model ( GoPro Hero 14?)

Another Canon EOS C50 cinema camera teaser

First leaked pictures of the upcoming Canon EOS C50 cinema camera

Here are the latest rumored Nikon Zr & Canon EOS C50 video-oriented/cinema full-frame camera specifications

Sigma to announce a new 135mm f/1.4 full-frame lens on September 9th during the “Master of Optics” event

New OM SYSTEM M.Zuiko Digital ED 50-200mm f/2.8 IS PRO lens to be announced soon

Updated Schneider Kreuznach × LK Samyang lens roadmap: two new lenses added (AF 60-180mm & 28-135mm f/2.8 FE)

Sirui to announce three additional Aurora f/1.4 lenses

Additional information on the upcoming Venus Optics Laowa AF FF 180mm f/4.5 CA-Dreamer Macro 1.5X lens

The post Top 10 most viewed PhotoRumors posts for September 2025 appeared first on Photo Rumors.

Sony registered a new camera (WW824259) with the Indonesian telecommunications authority. This is likely the rumored Sony a7V that is expected to be announced soon. Here is the breakdown of the latest Sony releases:

• WW824259: new/unknown (probably the Sony a7V)
• WW402748: Sony RX1R III
• WW295750: Sony FX2
• WW277226: Sony FX3
• WW045578: Sony α1 II

Sony a7 V coming with the same 33MP sensor?

Via dclife

The post Sony registered a new camera WW824259 overseas appeared first on Photo Rumors.

For Prime Day, WANDRD is offering 30% off their top-selling camera bags (October 7–8 only):

• PRVKE V3
• PRVKE Lite
• ROGUE V1
• TRANSIT Travel Backpack
• TRANSIT Carry-On Roller

See all Amazon Prime Day deals here. You can get a free 30-day trial of Amazon Prime on this page.

More notable Amazon Prime Day deals

The post WANDRD Amazon Prime Deals appeared first on Photo Rumors.

The Insta360 Amazon Prime Deals are now live:

• Discounted products
• Amazon Insta360 store

See all Amazon Prime Day deals here. You can get a free 30-day trial of Amazon Prime on this page.

More notable Amazon Prime Day deals

The post Insta360 Amazon Prime Deals appeared first on Photo Rumors.

Here are some notable Amazon Prime Day photo deals:

By brand:

• Viltrox
• TTartisan
• 7artisans
• Brightin Star
• Rokinon
• SmallRig
• Meike
• Pergear
• Sirui
• Nextorage
• Lexar
• SanDisk
• GoPro
• DJI
• Insta360
• WANDRD
• NEEWER
• Apple

By country:

• Amazon US
• Amazon CA
• Amazon DE
• Amazon UK
• Amazon FR
• Amazon IT
• Amazon ES

By category

• Photography
• Cameras
• Lenses
• Accessories
• Camera bags
• Tripods
• Lighting
• Memory cards
• Drones
• Filters
• Amazon Resale Prime Deal Deals:

See all Amazon Prime Day deals here. You can get a free 30-day trial of Amazon Prime on this page.

SmallRig Amazon Prime Deals

Nextorage Amazon Prime Deals

Meike Amazon Prime Deals

WANDRD Amazon Prime Deals

The post More notable Amazon Prime Day deals appeared first on Photo Rumors.

SmallRig has launched a new sale for Amazon Prime Day, offering up to 30% off:

• Amazon US
• Amazon DE
• Amazon UK

Here are some of the discounted products:

	Product	Original Price	Discount
Tripod	SmallRig CT-10 Aluminum Camera Tripod 3935	69.9	30%
	SmallRig Heavy-Duty Carbon Fiber Tripod Kit 3989	399.99	20%
	SmallRig x Potato Jet TRIBEX SE Hydraulic Tripod 5305	399.99	20%
Battery	SmallRig x Caleb Pike VB212 mini V Mount Battery 4293	439	30%
	SmallRig VB99 SE mini V Mount Battery 4823	149.99	25%
	SmallRig NP-F970 USB-C Rechargeable Camera Battery (Black) 4469	79.99	20%
Lighting	SmallRig RC 220B Pro COB LED Video Light(US) 4620B	369.99	20%
	SmallRig RM 03 Macro Photography LED Light 5480	49.99	15%
	SmallRig LA-O90 Octagonal Softbox 4633	79.99	30%
	SmallRig RF 10C Portable Focusable LED Video Light 4634	52.99	30%
Sony related products	SmallRig Cage for Sony FX3 / FX30 4183B	89.99	25%
	SmallRig Cage Kit for Sony Alpha 7R V / Alpha 7 IV / Alpha 7S III 3669C	189.99	15%
	SmallRig NP-FZ100 USB-C Rechargeable Camera Battery (Orange) 4969	39.99	21%
	SmallRig NP-W126S USB-C Rechargeable Camera Battery (Orange)5088	18.99	20%
Nikon related products	SmallRig L-Shape Mount Plate with Handle for Nikon Z f 4262	39.99	20%
	SmallRig Cage for Nikon Z6III 4519	69.99	20%
	SmallRig EN-EL15c USB-C Rechargeable Camera Battery (Orange) 4966	44.9	25%
Other	SmallRig Metal Phone Support with Cold Shoe Mount 4382	19.99	30%
	SmallRig Cage for Insta360 X5 5195	54.99	35%
	SmallRig Magic Arm with Crab Clamp Kit 4766	33.9	26%
	SmallRig Magic Arm with Super Clamp KBUM2732B	17.5	30%
	SmallRig Wireless Display Adapter (Vlog Kit) 4851B	64.99	20%
	SmallRig Cage for DJI Osmo 360 5704	36.99	20%

More notable Amazon Prime Day deals

The post SmallRig Amazon Prime Deals appeared first on Photo Rumors.

Nextorage is participating in Amazon’s Prime Big Deal Days – here are the details of the ongoing sale:

• Period: October 7 – 12, 2025
• Savings: up to $450 off
• Eligible Products: Memory cards, card readers, and SSDs

Here is the list of discounted memory cards:

See all Amazon Prime Day deals here. You can get a free 30-day trial of Amazon Prime on this page.

More notable Amazon Prime Day deals

The post Nextorage Amazon Prime Deals appeared first on Photo Rumors.

The Meike Amazon Prime Deals can be found here:

• Amazon US (see full list of discounted Meike products)
• Amazon DE
• Amazon UK

See all Amazon Prime Day deals here. You can get a free 30-day trial of Amazon Prime on this page.

More notable Amazon Prime Day deals

The post Meike Amazon Prime Deals appeared first on Photo Rumors.

Here is what else is new:

August 2025 CIPA numbers: shipments are mostly down (except for compacts)

Cosina reminds us that the Voigtlander Z-mount lenses look awesome on the new Nikon Zf silver camera

The new MonsterAdapter LA-FZ1 lens adapter with AF support for old F-mount lenses is now available for sale

Nikon’s stock price is up after Essilor Luxottica became Nikon’s top shareholder (they can now buy as much as 20%)

New LTM rangefinder film camera being developed by Suzuki Handmade Camera Factory

Light Lens Lab is also working on a new Barnack-based replica film camera

Leica M EV1 = a Leica Q with M-mount

New: IDSworks foldable thumb grip (thumb rest) for Leica M and Q cameras

Sigma Patents For 35mm, 50mm, and 85mm F1.2 and F1.4 Lenses Found

New SmallRig Accessories For The Fujifilm X Half

The post What else is new? appeared first on Photo Rumors.

Alice Camera is now rebranded as Camera Intelligence, and they are about to launch a new Caira camera: an AI-native Micro Four Thirds mirrorless camera that connects to iPhones via a MagSafe connection. It’s also the first mirrorless camera in the world to integrate Google’s “Nano Banana” generative AI model directly into the product. Caira will be launched exclusively on Kickstarter starting October 30th, 2025:

The integration of ‘Nano Banana’ into Caira will allow creators to perform what was previously complex post-production in real-time, eliminating the need for laptop-based post-processing for many creative tasks. Using simple natural language prompts, a user can instantly change the style of a scene, transform day into night, or make specific edits like changing a subject’s clothing or hair color, or placing jewelry on their body, all within the Caira app. Crucially, we have built the system with an ethics-first approach, designing safeguards that prevent the AI from being used unethically or in nefarious ways.

The full press release can be found here:

Camera Intelligence unveils Caira – the world’s first MFT mirrorless camera with Google’s “Nano Banana”

Now available for order: Alice AI-powered mirrorless camera add-on for smartphones

The post Camera Intelligence (formerly Alice Camera) unveils Caira: the world’s first MFT camera integrated with Google’s “Nano Banana” appeared first on Photo Rumors.