Canon Q3 financial report: profit down due to Trump’s tariffs

The latest Canon Q3 financial report confirms that Trump’s tariffs continue to be an issue for companies:
- Profit down due to tariffs in Q3, but thanks to an increase in net sales and effects from last year’s sales structure review, sales and profits up YTD
- In our markets, additional U.S. tariffs and geopolitical risks led to trend of postponed investment greater than in Q2
Additional information on the Canon Imaging division:
Financial Results
For the Imaging Group, we posted strong sales growth of entry-level interchangeable-lens cameras such as the EOS R50 and EOS R100, particularly in China and Asia. Sales of compact cameras also expanded thanks to a substantial increase in supply through increased production in response to strong demand. As a result, overall camera net sales increased 5%. For network cameras, we posted a net sales increase of 8% as sales remained solid. As a result, Imaging Group net sales increased by 5.9%.
Financial Projection
For the Imaging Group, starting with cameras, we aim to increase net sales by 9% for the full year. In the fourth quarter, in addition to entry-level interchangeable-lens digital cameras and compact digital cameras, where demand is strong, we will work to expand sales of full-frame interchangeable-lens digital cameras during the year-end selling season. As for network cameras, we aim to increase net sales by 17% for the full year, supported by continued steady market growth in each region. As a result, we expect Imaging Group sales to grow at a double-digit rate as it aims for 1 trillion yen in sales.
Cameras
As for the interchangeable-lens digital camera market in 2025, through the aggressive sales promotion of each company to stimulate demand, particularly in the unit sales of entry-level models, we expect the market to grow 6% to 6.8 million units compared to last year.
In the third quarter, we posted steady growth in camera sales, particularly in China and Asia. As a result, camera net sales increased by 4.6%, further exceeding the high level of sales in the same period last year, which was boosted by the launch of the EOS R5 Mark II, a full-frame mirrorless camera.
Amid growing demand for entry-level mirrorless cameras, we posted strong sales growth as new camera users, including young people looking to step up from smartphones, chose our EOS R50 and EOS R100. Sales of our new EOS R50 V and PowerShot V1, which were launched in the second quarter of this year, also increased due to favorable reviews from users who shoot videos for SNS and Vlogs. As for compact digital cameras, for which demand is increasing, we expanded sales through a substantial increase in product supply by expanding production.
In the fourth quarter, for the year-end selling season, during which demand for cameras is at its highest, we will increase sales of entry-level interchangeable-lens digital cameras through promotional activities and expand sales of full-frame models and interchangeable lenses.. As for compact digital cameras, for which demand is growing, particularly among young people,
by further increasing production, we plan to double our unit sales from the third quarter and increase our net sales of cameras by 8.4% for the full year. (Source)
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