FieldMade introduced new custom lens hood & Pelican case indicator labels.

• Get 10% off your FieldMade order with code “Rumors10“ (minimum purchase of $20 CAD, cannot be combined with other discounts)
• Previous coverage of FieldMade can be found here
• Additional information on the new labels:

Customizable Lens Hood & ID Labels
Engineered to stop the frustration of mixing up identical-looking lens hoods on busy sets. This system allows shooters to easily differentiate similar hoods while adding their custom studio or business name directly to lens bodies and camera setups for durable, clean ownership tracking.

Customizable ID Labels for Pelican Cases
Heavy-duty, weatherproof labels designed to replace messy gaffer tape on rugged hard cases. These IDs allow creators to identify exactly what gear is inside each case at a glance, giving the entire production kit a sleek, cohesive, and professional look during client sessions.

New FieldMade stealth blackout decals kits for Sony, Canon, Nikon, and Leica cameras (coupon code included)

Field Made unveiled a complete customizable battery indicator/labels ecosystem for Canon, Nikon, and Sony cameras (coupon code included)

The post FieldMade introduced new custom lens hood & Pelican case indicator labels appeared first on Photo Rumors.

WANDRD introduced new magnetic camera straps: magnetic camera straps with patent-pending features built for speed, security, and a better way to carry your camera (started today and already raised $18,680).

Nomatic bag travel system: a new one-bag travel system ($278,960 raised).

MusicCam Pro real-time POV live camera headset: 4K Stable POV, Wi-Fi 6 Fast Sync, Live Preview, Live Streaming, Team Talk, AI Edit, IP68 Waterproof ($109,699 raised).

The post New on Kickstarter: WANDRD magnetic camera straps, Nomatic bag travel system, real-time POV live camera headset appeared first on Photo Rumors.

Here are the latest Leica news and rumors:

DK-Optic lenses for Leica M-mount (coupon code included)

New: IDSworks ultra-light leather cases for Leica M10 & M11 cameras

The Leica SL3 Reporter camera now comes with a free Leica M-L adapter ($480 value) and a complimentary Capture One trial

Additional picture of the upcoming Mandler 50mm f/1.4 PRE-ASPH “E46” lens for Leica M-mount (coming in July))

The Metal Gray Leica Q3 and D-Lux 8 cameras will be released on July 16th

Review: Light Lens Lab 50mm f/1.9 Rigid ZS6 lens for Leica M-mount

The latest “Kasyapa for Leica” reviews

New Brightin Star APO M 35mm f/1.7 ASPH lens for Leica M-mount coming in August

The Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 lens for L-mount will be announced in August

The post The latest Leica news and rumors appeared first on Photo Rumors.

I already reported that Viltrox will introduce a new line of MFT autofocus lenses. The first two Viltrox MFT lenses are expected to be the 25mm f/1.7 AIR and the 35mm f/1.7 AIR.

Viltrox used to make MFT lenses (see listings):

Latest Viltrox lens roadmap reveals new MFT lenses

Viltrox to announce a new line of Micro Four Thirds lenses, the first model will be 25mm f/1.7

Viltrox 26mm f/2.8 EVO pancake lens for E/Z mount coming on July 15th (full details included)

More fake news: no, Viltrox will not release a new AF 28mm f/1.8 EVO II full-frame autofocus lens:https://t.co/Ejlkptgekp
A full list of all upcoming Viltrox lenses can be found here: https://t.co/M2cje4hoU9 pic.twitter.com/IYkypNn8Mz

— Photo Rumors (@photorumors) July 13, 2026

The post The first two Viltrox AIR lenses for MFT will be 25mm f/1.7 & 35mm f/1.7 appeared first on Photo Rumors.

Here are the latest Insta360 X6 camera rumors (see the current X5 model):

• More compact and shorter than the X5, with dual front/back fisheye lenses for 360° capture, a small side touchscreen (redesigned rounded corners), physical shutter/power buttons, multi-directional microphones, a tripod mount, a recording LED, and new cooling vents.
• Up to 8K at 50 fps video (a major upgrade from X5’s 8K at 30 fps).
• Single-lens mode improvements.
• Sensors: larger sensors rumored (1-inch or improved ~1/1.28″ dual sensors).
• Photo: 100MP+ stills with enhanced stitching (up from X5’s ~72–100MP).
• Color & processing: rumored 10-bit color depth and improved HDR.
• Expected 2,600–3,000mAh battery range (improved over X5).
• Build & features: retains rugged/waterproof design; enhanced AI for tracking, reframing, and editing; next-gen app integration.
• Rumored pricing: €689 ($750 equivalent) for the base model, essentials bundle expected at ~€789, US prices expected $549-$599.
• The expected release date is August-September 2026.

Insta360 upcoming products: hints from the CEO’s computer

The post The latest Insta360 X6 camera rumors appeared first on Photo Rumors.

The Viltrox 26mm f/2.8 EVO pancake lens (E/Z) will be announced on July 15th (already listed for sale on Aliexpress):

Here are the full details on the new lens (check the Viltrox website for updates):

Viltrox is expected to release the following new lenses in 2026:

• Viltrox 18mm f/1.2 Pro APS-C
• Viltrox 25mm f/1.7 MFT
• Viltrox 26mm f/2.8 EVO pancake
• Viltrox 28mm f/2.8
• Viltrox 35mm f/1.4 Pro
• Viltrox 40mm f/1.2 Pro
• Viltrox tilt, shift, or both lens

Recently released Viltrox lenses:

• Viltrox 28mm f/4.5 Chip for L-mount
• Viltrox AF 35mm f/1.2 Lab
• Viltrox 75mm f/1.8 EVO APS-C
• Viltrox 90mm f/2.2 EVO APS-C

Viltrox flashes are currently on sale at B&H Photo and the Viltrox store.

Updated Viltrox 2026 lens roadmap (20% off all lenses ending today)

This is the “rumored” Viltrox camera

Viltrox cut a lens in half and took pictures with it – here are the results

The post Viltrox 26mm f/2.8 EVO pancake lens for E/Z mount coming on July 15th (full details included) appeared first on Photo Rumors.

Here is what’s coming next in Aftershoot (free trial | galleries | previous coverage | “AI will not replace us“):

• AI Culling: Cull to Target Beta, selection accuracy up from 79% to 83%, on-device Face Recognition, and Tethering Beta.
• AI Editing: 5 new Creator profiles, 3 new Aftershoot profiles, Portrait & Headshot Crop, and exposure improvements.
• Aftershoot RAW Engine: Tone Curves & Live Histogram, Clones / Virtual Copies, masking improvements, and Dynamic AI Learning.
• AI Retouching: Double chin & dark circle removal, neck brightening, shadow generation in background replacement, and faster sync.
• Gallery Sharing: More print labs (NPhoto, Loxley, Bayphoto), Brand Kits, Portfolios & Collections, and Sales Automation.
• Aftershoot Photon: A free Lightroom alternative. Fast, native, and clutter-free.

Aftershoot: “The Workflow is Now Complete” and “AI that works for you, not against you”

Ending soon: DxO, Luminar, Aftershoot, and ON1 discounts

The post Here is what’s coming next in Aftershoot appeared first on Photo Rumors.

Tamron will soon announce a new 12-20mm f/2.8 lens for Nikon Z-mount and Sony E-mount (model A084). Here are the details:

• Focal Length: 12-20mm ultra-wide zoom
• Maximum Aperture: Constant F2.8 throughout the zoom range (ideal for astrophotography, nightscapes, and interior shooting)
• Format: Di III (full-frame mirrorless)
• Angle of View: 121°58′ – 94°30′ (full-frame)
• Length: 4.7” (119.3mm) Sony E / 4.8” (121.3mm) Nikon Z
• Weight: 20.2 oz (570g) Sony E / 20.7 oz (585g) Nikon Z
• Maximum Diameter: Ø90mm
• VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism — high-speed, high-precision, and quiet
• Minimum Object Distance (MOD): 7.1” (0.18m) at 12mm wide end / 11.1” (0.28m) at tele end
• Maximum Magnification Ratio: 1:5.8 (wide) / 1:9.1 (tele)
• Overwhelming 12mm perspective for dynamic, expansive scenes
• Stunning corner-to-corner resolution optimized for astrophotography and nightscapes
• Enhanced mobility for landscapes thanks to compact, lightweight design
• Comprehensive control features (switches and rings) for professional demands
• Compatible with TAMRON Lens Utility for seamless video and stills customization
• 12-blade circular diaphragm for beautiful bokeh and mastery of light
• New “Tone Profile Next” lens design evolution
• Integrated flower-shaped lens hood
• Integrated rear filter holder
• Locking front lens cap
• Includes protective lens wrap
• Minimum Aperture: F16
• Diaphragm Blades: 12 (circular)
• Filter Diameter: Rear filter holder (no front thread)
• Standard Accessories: Front cap, rear cap, lens wrap, integrated hood
• Optical Construction: 17 elements in 12 groups, including 1 XGM (eXpanded Glass Molded Aspherical), 3 GM (Glass Molded Aspherical), and multiple special lens elements:
  • Effectively suppresses peripheral blurring, color fringing, and sagittal coma flare
  • Delivers high sharpness from center to extreme edges

Via NikonRumors

The post Tamron to announce a new 12-20mm f/2.8 lens for Z/E mount (model A084) appeared first on Photo Rumors.

Kase has a new AF 24mm f/3.8 FE full-frame pancake lens (appears to be identical to the upcoming TTArtisan 24mm f/3.8). The lens is already listed for sale on AliExpress.

In the US, Kase Optics products are sold at B&H Photo and Amazon.

Previous coverage of Kase lenses can be found here.

Here are the details and product video on the new lens:

• 24mm full-frame autofocus wide-angle lens
• Weight: 60g
• VCM (Voice Coil Motor) autofocus motor
• 6 elements in 6 groups
• Minimum focusing distance: 0.3 meters
• Sony FE mount (other mounts to follow)

The post New: Kase AF 24mm f/3.8 FE full-frame pancake lens appeared first on Photo Rumors.

The previously reported Sony RX10V super-zoom camera is officially announced with a price tag of $2,300:

• Pre-orders: B&H Photo | Foto Erhardt |. WEX Photo
• Additional information
• Review
• Press release
• Basic specs:
  • 20.1MP 1″ Exmor RS BSI CMOS Sensor
  • BIONZ XR Processing Engine with AI Chip
  • 4K60 Full-Pixel 4:2:2 10-Bit Video
  • Zeiss Vario-Sonnar T* f/2.4-4 Zoom Lens
  • 24-600mm Zoom Range (35mm Equivalent)
  • AI-Powered Autofocus & Subject Tracking
  • 4K120 High-Speed Video with Sensor Crop
  • 3.69m-Dot Quad-VGA OLED EVF
  • 3″ 1.62m-Dot Tilting Touchscreen LCD
  • 30 fps Continuous Shooting

The Sony RX10 V is the fifth generation of the all-in-one super zoom camera series, combining a 24–600mm ZEISS Vario-Sonnar T* F2.4–4.0 lens with AI-powered autofocus and high-speed performance. Powered by a 20.1 MP 1.0-type stacked Exmor RS CMOS sensor and the BIONZ XR processing engine, the RX10 V introduces AI-powered Real-time Recognition AF, blackout-free continuous shooting at up to 30 fps with 60 AF/AE calculations per second, and up to 4K 120p video recording. Borrowing the ergonomics and control layout of Sony’s Alpha series, it also features an upgraded electronic viewfinder, extended battery life, and enhanced handling for demanding shooting environments. The RX10 V will be available in August 2026 for approximately $2,299.99 USD / $2,899.99 CAD.

Related videos:

The post Sony RX10V 24-600mm super-zoom camera announced ($2,300) appeared first on Photo Rumors.

Ricoh will release a special-edition GR IV camera to mark the 30th anniversary of the GR1:

October 2026 will mark the 30th anniversary of the Ricoh GR camera line

Additional informAtion is available here:

Ricoh will release a special edition GR IV camera for the 30th anniversary of the GR1

The post Coming soon: new Ricoh GR IV special edition camera for the 30th anniversary of the GR1 appeared first on Photo Rumors.

SanDisk’s first 8TB SDUC memory cards are coming soon, here are the latest details (see current SanDisk offerings):

SanDisk is moving forward with its long-awaited high-capacity SDUC memory cards. After an initial 2024 announcement and a delay from the originally planned 2025 launch, new details emerged last month at Computex 2026 confirming that 8TB full-size SDUC and 4TB microSDUC cards are on track to ship shortly.

Coming soon: world’s first SanDisk 4TB microSD and 8TB SD memory cards

What We Know About the Cards

SanDisk plans to launch these under its Ultra lineup (with some Extreme Pro variants also referenced):

• 8TB SDUC (full-size SD card)
• 4TB microSDUC

Both are UHS-I cards with a theoretical maximum transfer speed of around 104 MB/s. The Ultra models carry V10 and A1 ratings (minimum sustained write speed of 10 MB/s). An Extreme Pro 4TB SDUC version is also expected with a higher V30 rating.
These cards fall under the SDUC (Secure Digital Ultra Capacity) standard, which covers capacities from just over 2TB up to a theoretical 128TB and uses the exFAT file system (like current SDXC cards).

The Major Compatibility Issue

Here’s the big caveat – these cards are not backward compatible with existing SDXC readers or devices.

• Current SDXC card readers (even those supporting the highest current capacities up to 2TB) will not work with SDUC cards.
• Even brand-new SD Express readers cannot handle SDUC at this point.
• No consumer or professional cameras, computers, or devices currently on the market support SDUC cards.

New multi-standard readers that combine UHS-II, SD Express, and SDUC support are expected and were reportedly shown at Computex, but they are not yet widely available.

SanDisk has not released official pricing, exact launch dates, or full spec sheets yet.

The post SanDisk’s first 8TB SDUC memory cards confirmed: massive storage, but new readers required appeared first on Photo Rumors.

As previously reported, Songraw (not Meike) announced today a new AF 85mm f/1.2 MS “Youth Edition” full-frame autofocus prime lens. The lens itself is not new – see previous coverage.  Here are the details on the new “Youth Edition” version of the Songraw 85mm f/1.2 lens made entirely of aviation-grade aluminum (in the US, Songraw lenses are sold at Amazon):

• 18-element in 10-group, including 6 special elements, and an APO element, nano-coating
• 13-blade aperture
• Made entirely of aviation-grade aluminum
• STM motor with real-time position tracking and closed-loop monitoring
• Eye recognition autofocus
• WSetaher sealed
• Plastic version: 750g–780g
• Metal version: 870g–900g

Sirui and Songraw will also announce new lenses next week

Songraw to release new 50mm & 85mm f/1.2 full-frame autofocus lenses for Nikon Z and Sony E mount

All new lenses from the 2026 China P&E Imaging Show (update #3)

The post Songraw (not Meike) announced a new AF 85mm f/1.2 MS “Youth Edition” lens made entirely of aviation-grade aluminum appeared first on Photo Rumors.

TTArtisan will soon announce a new AF 85mm f/1.8 from the budget Neo line (previously reported here).

The TTArtisan Neo line is a new series of ultra-affordable, minimalist full-frame autofocus prime lenses that prioritize extreme simplicity, compact size, and low cost over traditional manual controls. The line features a clean, no-frills design with no aperture ring or focus ring.

Information on the TTartisan AF 50mm f/1.8 NEO lens (E/Z/L) is available here:

New: TTartisan AF 50mm f/1.8 NEO lens (E/Z/L) announced for $89

TTartisan announced two full-frame AF lenses from the new Neo series: 50mm f/1.8 & 85mm f/1.8 (E/Z/L)

The post TTartisan to announce a new AF 85mm f/1.8 lens (E/Z/L) from the budget Neo line very soon appeared first on Photo Rumors.

Here are the top 10 most viewed PhotoRumors posts for June 2026:

Sony FX4 camera confirmed?

Updated list of upcoming/rumored Fujifilm cameras and lenses

Godox is launching its first camera with a transparent viewfinder: the C100

Viltrox cut a lens in half and took pictures with it – here are the results

Zeiss announced new Horizon anamorphic lenses

Used compact camera prices quadruple in Japan as CCD models make a comeback

Adobe to acquire Topaz Labs

Additional information on the upcoming Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 FE lens

A new wave of Chinese lenses from Viltrox, 7Artisans, Vistilen, Brightin Star, and LLL to be announced in the next few days

20 years of Sony Alpha cameras: from the Alpha 100 to mirrorless leadership in 2026

The post The most popular PhotoRumors posts for June 2026 appeared first on Photo Rumors.

Here is what else is new:

Did you know that every Pixii camera can record B&W DNG files? (the story of how an engineering tool accidentally became Pixii’s most-loved feature)

New: Owlkrown OxBlood Red Leica accessories

Mandler to release a new 50mm f/1.4 PRE-ASPH “E46” lens for Leica M-mount

Light Lens Lab will soon release the new photographic film and the 35mm APO lens for M-mount

Fujikina NYC 2026 Announced for October 16-18

Canon EOS C80 Firmware Update 1.0.6.1 Released

The post What else is new? appeared first on Photo Rumors.

Sirui officially announced the previously reported 15mm T1.6, 75mm T1.4, and 150mm T4 Macro (1.5x) cinema lenses. Orders are now open at B&H Photo and the official Sirui online store (the lenses are from the Sirui Vision Prime series, currently available in 24mm, 35mm, and 50mm T1.4). Additional information:

• Native E-mount + interchangeable RF/Z/L modules (no shims required)
• 46mm image circle, full coverage on full-frame, S35 & large-format cinema cameras
• Multi-layer nano coating cuts flare & ghosting
• Lightest lens in the set: just 599g
• All lenses share the same color tone, gear position, and 270° focus throw

The post Sirui officially announced new 15mm T1.6, 75mm T1.4, & 150mm T4 Macro (1.5x) cinema lenses appeared first on Photo Rumors.

Viltrox is already teasing the upcoming 26mm f/2.8 EVO pancake lens for Sony E and Nikon Z mount (already listed for sale on Aliexpress):

Viltrox is expected to release the following new lenses in 2026:

• Viltrox 18mm f/1.2 Pro APS-C
• Viltrox 25mm f/1.7 MFT
• Viltrox 26mm f/2.8 EVO pancake
• Viltrox 28mm f/2.8
• Viltrox 35mm f/1.4 Pro
• Viltrox 40mm f/1.2 Pro
• Viltrox tilt, shift, or both lens

Recently released Viltrox lenses:

• Viltrox 28mm f/4.5 Chip for L-mount
• Viltrox AF 35mm f/1.2 Lab
• Viltrox 75mm f/1.8 EVO APS-C
• Viltrox 90mm f/2.2 EVO APS-C

Viltrox flashes are currently on sale at B&H Photo and the Viltrox store.

Updated Viltrox 2026 lens roadmap (20% off all lenses ending today)

This is the “rumored” Viltrox camera

Viltrox cut a lens in half and took pictures with it – here are the results

The post Viltrox 26mm f/2.8 EVO pancake lens coming soon (E/Z) appeared first on Photo Rumors.

The previously reported SG-Image AF 25mm f/1.8 lens for MFT has now been officially announced and is available for order on Amazon (check also the official SG-Image online store, eBay, AliExpress, and Amazon Japan).

Additional information on the new lens:

• 7-element in 5-group optical design (including 3 high-refractive-index elements)
• 9-blade aperture
• Aperture range: f/1.8 – f/16
• Minimum focusing distance: 0.3 meters
• 52mm filter size
• Weight 145 grams
• Dimensions: Φ67mm × 31mm
• Available in black and silver
• Additional pictures:

New SG-Image AF 25mm f/1.8 lens for MFT to be announced next week

SG-image AF 25mm f/1.8 lens officially released (E/X)

New: SG-Image 25mm f/1.8 lens

The post SG-Image AF 25mm f/1.8 lens for MFT officially announced and available for order appeared first on Photo Rumors.

Sony will announce a new RX10 super-zoom camera next week (July 9th). The new model will be a replacement for the Sony CyberShot RX10 IV that was announced back in 2017:

Surprise: Sony RX10 IV camera announced

Here is what to expect from the new Sony RX10 V super-zoom camera:

• Zeiss 24-600mm f/2.4-4 25x optical zoom lens
• 20.1MP stacked 1-inch Exmor RS sensor
• Same overall bridge camera form factor, build quality, EVF, and tilting screen
• New image processor (likely BIONZ XR or similar)
• NP-FZ100 battery
• Modern connectivity (USB-C charging/port and updated Wi-Fi/Bluetooth)
• Better overall performance
• Price in the $1,899–$1,999 range

The post Sony to announce a new RX10 V super-zoom camera next week appeared first on Photo Rumors.