The major new Luminar Prime Fall Upgrade 2026 is now available for pre-order with a 50% off early-bird price. Here’s what’s new:
A redesigned experience — Cleaner navigation and a smoother editing workflow. Catalog and Edit are now unified into a single workspace with a redesigned right sidebar, so Presets, Tools, Edits, Info, and Extra tools (including generative AI) are always one click away. No more switching between modes.
More realistic Generative AI — Natural textures, believable light, and seamless results. GenErase, GenSwap, and GenExpand now produce more convincing fills, object replacements, and extensions that blend convincingly into the original photo.
Up to 25% faster exports — Deliver your finished photos even sooner (some reports note up to ~27% faster on both Windows and macOS).
Preset previews up to 4× faster — Discover your perfect look in seconds thanks to significantly quicker preset rendering.
Improved performance — Masking now uses up to 33% less RAM for faster, smoother editing, with more efficient resource use during batch work and complex selections.
365 days of Luminar Prime at the best launch price — One year of full access to the new subscription model that replaces the old seasonal Upgrade Passes.
Luminar Web: Edit from any browser, wherever inspiration strikes. Yours forever — Browser-based editing (coming Fall 2026) so you can continue work on any computer without installing the app. Included with All Platforms / Max licenses.
Fall Upgrade 2026 — Including:
Crop 2.0 — AI analyzes the image and suggests multiple finished compositions based on the main subject, balance, leading lines, and visual weight (with helpful overlays such as golden ratio / golden spiral).
Atmosphere 2.0 — Much more realistic fog and atmospheric effects that intelligently blend into the scene, responding to light, color, and depth of field for natural spatial integration instead of flat overlays.
Enhance 2.0 — A smarter model that reads the photo more precisely, protects highlights better, respects existing colors, and avoids over-processing for more natural results.
AI Assistant 2.0 — Describe what you want in everyday language; the assistant recommends the right tools and can apply adjustments for you.
Plus other refinements (improved printing options, export with watermarks/frames, etc.).
Every new feature: Get every update released during your subscription — yours to keep forever — Features unlocked while your Luminar Prime period is active remain permanently available even if you later cancel.
Unlimited AI editing — Restoration, GenErase, GenSwap, GenExpand, and AI Assistant without credits or usage limits for the full 365 days (subject to fair-use policy).
Creative Library of Assets — Unlimited access to an ever-growing collection of 2,150+ presets, 500+ LUTs, 400+ overlays, 550+ skies, and 50+ photography courses.
Sirui will announce a new Sirui Saturn V2 full-frame anamorphic lens series in September – an update of the current Saturn lineup (E/Z/L/X/RF). Here are some pictures of the upcoming lenses (check the official website for updates):
Here are some of the upcoming/rumored Sony lenses that are currently being tested:
8-15mm Fisheye Zoom
600mm f/6.3
400mm f/4.5
28mm G
40mm G
These are all engineering prototypes. Specifications or naming conventions may be adjusted upon official release. The specific release dates are currently unknown.
The previously rumored Sony FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens is now officially announced. Notable features include a newly designed optical system with ED (extra-low dispersion) and aspherical elements for outstanding image quality throughout the zoom range, fast and precise linear motor autofocus, built-in Optical SteadyShot image stabilization, impressive close-focusing capabilities with up to 0.41x maximum magnification, and compatibility with Sony teleconverters for even greater reach.
Compact, Lightweight Design for Easy Handling, Even for First-Time Super-Telephoto Users
The lens delivers a 100-400mm super-telephoto zoom range in a compact, lightweight body weighing approximately 654g, making it easy to carry. That portability also eases handling during handheld shooting and speeds up framing. You can capture powerful images of subjects that are hard to approach, such as birds and sports scenes, and use the ‘compression effect’ (which makes the distance between nearby subjects and distant background elements appear shorter) for landscape work unique to super-telephoto lenses. With an optional SEL20TC teleconverter*[1], you can double your reach, up to 800mm, or up to 1,200mm in APS-C mode.
Sharp Detail Through the Entire Zoom Range Means You Can Capture the Details That Matter
Excellent image quality holds whatever the shooting distance, thanks to an optical design with two ED glass elements and two aspherical elements that suppress color bleeding and distortion for clear rendering across the entire zoom range. The subject stands out against natural, soft bokeh, helped by a 9-blade circular aperture and optimization of spherical aberration. Its close-up performance is strong too: a minimum focusing distance of 0.86 m at the telephoto end and 1.13 m at the wide end, with a maximum magnification of 0.41x, lets you shoot flowers, insects, and other nearby subjects as easily as distant ones.
Fast, Precise AF and Built-In Optical Image Stabilization for Moving Subjects
The linear motor drive delivers fast, precise, and quiet AF (auto focus) to track moving subjects. The lens also supports high-speed continuous shooting with AF/AE (auto exposure) tracking at up to approximately 120 frames per second*[2] with the full-frame mirrorless α9 III camera. Built-in optical image stabilization suppresses camera shake during handheld shooting and keeps framing stable, even with distant subjects. The lens also works with the camera body’s Active Mode image stabilization and coordinated image stabilization control*[3], for high-quality stills and movies with reduced blur when shooting handheld. It also supports the camera body’s breathing compensation function*[4], which corrects changes in angle of view caused by shifts in focus position during movie recording.
Usability and Reliability Built for Outdoor Adventures with Dust and Moisture Resistance
A customizable focus hold button, focus mode/range switching dial, and zoom lock switch give you quick operation across shooting scenes and comfortable ultra-telephoto handling. A dust and moisture resistant design*[5] helps you keep shooting with confidence when the weather changes unexpectedly. The supplied lens hood helps prevent flare and ghosting that can degrade image quality.
Storage: TF/microSD card support up to 128 GB (card not included)
Battery: Built-in rechargeable battery; claims >1.5 hours of continuous video recording
Charging/Data: USB-C (5V ⎓ 1A) for charging and OTG direct transfer to phones or computers
Exposure Controls: Center-weighted metering with linked aperture/shutter adjustment (semi-auto style — adjust one and the camera handles the other). Adjustable ISO.
Other: Portable for travel/street/lifestyle shooting; minimalist design.
Price: 199 RMB (roughly $28 USD).
Smart Light Metering – Provides real-time exposure information, making it easier to understand and work with light in different shooting situations.
Transparent Optical Viewfinder – Keeps you visually connected to your subject while encouraging a more natural and engaging shooting experience.
Seamless HUD Display – Displays shooting modes, framing guides, and exposure information in a clean, unobtrusive overlay.
Pure, Present Shooting – A distraction-free experience that encourages photographers to trust their instincts and stay focused on the moment.
Four Creative Aspect Ratios – Switch easily between 16:9, 4:3, 3:2, and 1:1 to explore different visual styles.
65 g Pocket-Sized Design – Lightweight and easy to carry, making it a practical everyday companion wherever inspiration strikes.
“The E-mount Basic Specifications have been disclosed to the partners that satisfy the qualification criteria predefined by Sony. License partners are as follows (as of July/2026). The E-mount Basic Specifications are disclosed for compatibility. It does not guarantee the compatibility or quality of all functions. For quality assurance, please contact the license partner.”
Vintage-Inspired Premium Design
Featuring a classic film-era style with a full-metal body, the lens delivers both a refined appearance and a comfortable shooting experience.
Smooth Manual Focusing Experience
The diamond-pattern focus ring provides smooth rotation and excellent grip, making manual focusing more enjoyable and precise.
Classic 50mm F1.4 Perspective
The versatile 50mm focal length is perfect for portraits, street photography, travel, and daily shooting.
Beautiful Film-Like Rendering
Designed to create soft tones, natural colors, and a unique vintage atmosphere straight out of camera.
Dreamy Bokeh & Low-Light Performance
The bright F1.4 aperture delivers smooth background blur and beautiful night-light rendering, creating a more artistic visual style.
Earlier today, Sony released its Q1 FY2026 financial results (for the three months ended June 30, 2026). While the big headline numbers were incredibly strong—consolidated sales up 8.2% to JPY 2,837.8 billion and operating income surging 40% to JPY 476.5 billion—the biggest takeaway for the Alpha community was the formal confirmation we’ve all been waiting for: Sony has formally submitted a proposal to acquire Tamron.
In August, you can get an extra 5% off Canon gear at B&H Photo with the PayBoo card (the PayBoo card instantly credits the sales tax). For example, the Canon EOS R1 camera is $6799 everywhere. If you live in an area with a 7% sales tax, you will pay $7274.93 no matter where you buy it, in a store or online. If you buy it at B&H with the PayBoo card, you pay only $6799. From August 1st – 31st, not only will there be Canon rebates, but if you pay with the PayBoo card, you’ll save the tax AND get an extra 5% off. On the EOS R1, that’s an additional $339.95 off. Here is the list of products that will be part of this promotion:
Canon EOS R8 Mark II expected in Fall 2026; could be retro-inspired, with a 32.5MP full-frame CMOS sensor, IBIS, a 40fps electronic shutter (no mechanical shutter), dual SD card slots, and 4K video.
Canon EOS R10 Mark II positioned as the next APS-C camera in the lineup overhaul, ahead of a higher-end R7 successor.
Canon EOS R7 Mark II now most likely expected in 2027
Canon New PowerShot (G7 X-style successor) expected announcement in September 2026.
Lenses
Canon RF 300-600mm f/5.6L IS USM (or VCM)
Canon RF 400mm f/2.8L IS USM and RF 600mm f/4L IS USM replacements
Connexion
