Here is the 2025 digital camera shipment market share from the latest Nikkei Industry Report:

2025 Camera Shipment Ranking

1. Canon: 4.5 million units (45.7%, +2.5%)
2. Sony: 2.42 million units (24.6%, -3.9%)
3. Fujifilm: 1.16 million units (11.8%, +2.8%)
4. Nikon: 880,000 units (8.9%, -2.8%)
5. Panasonic: 430,000 units (4.4%, +1%)
6. Ricoh Imaging: 210,000 units (2.1%, +1.3%)
7. OM Digital: 150,000 units (1.5%, -0.4%)

2024 Camera Shipment Ranking

1. Canon: 3,53 million units (43.2%)
2. Sony: 2.33 million units (28.5%)
3. Nikon: 960,000 units (11.7%)
4. Fujifilm: 740,000 units (9.0%)
5. Panasonic: 280,000 units (3.4%)
6. OM Digital: 160,000 units (1.9%)
7. Ricoh Imaging: 70,000 units (0.8%)

2023 Camera Shipment Ranking

1. Canon: 3.34 million units (46.5%)
2. Sony: 2 million units (27.9%)
3. Nikon: 810,000 units (11.3%)
4. Fujifilm: 430,000 units (6.0%)
5. Panasonic: 260,000 units (3.6%)
6. OM Digital: 180,000 units (2.5%)
7. Ricoh Imaging: 60,000 units (0.8%)

Source: Nikkei Industry Report, via dclife

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Viltrox showed several new lenses at the BIRTV2026 show in Beijing, China (check the official website for updates):

Viltrox AF 26mm f/2.8 EVO pancake lens in silver and titanium (the black version already exists).

New Viltrox Air full-frame autofocus lenses for L-mount (see the currently available Viltrox lenses for L-mount):

• Viltrox AF 50mm f/2 L
• Viltrox AF 40mm f/2.5 L
• Viltrox AF 20mm f/2.8 L
• Viltrox AF 14mm f/4 L

There seems to also be a new Viltrox x Rohde collaboration:

Here are the previously reported new Viltrox lenses:

• Viltrox AF 35mm f/1.4 Pro full-frame
• Viltrox AF 18mm f/1.2 Pro APS-C
• Viltrox AF 40mm f/1.2 Pro APS-C
• Two new Air lenses

The latest new and upcoming lenses from Meike, Viltrox, 7Artisans, TTartisan, Laowa, Sirui, and SG-image

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I already reported on the rumored Meike AF 65mm f/1.4 & AF 110mm f/1.8 lenses for GFX mount. Here is the full list of upcoming Meike lenses (check the official website for updates):

• Meike AF 24-70mm f/2.8 full frame
• Meike AF 65mm f/1.4 medium format
• Meike AF 110mm f/1.8 medium format
• Meike AF 50mm f/1.2 VCM full-frame (see old version)
• Meike AF 70-180mm f/2.8 full-frame
• Meike AF 35mm f/1.4 MIX full-frame (see old version)
• Meike AF 100mm f/2.8 macro full-frame
• Meike AF 85mm f/1.2 VCM full-frame

The above lenses will most likely be available for Sony E, Nikon Z, and Leica L mount.

The latest new and upcoming lenses from Meike, Viltrox, 7Artisans, TTartisan, Laowa, Sirui, and SG-image

Meike is rumored to announce new AF 65mm f/1.8 & AF 110mm f/2 lenses for Fujifilm GFX mount

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The previously reported TTartisan AF 85mm f/1.8 Neo lens for Z and E-mount is now officially announced (the L-mount will be released later). The price is $99 with free shipping when purchased from the official store:

• US Orders: B&H Photo
• Worldwide: TTartisan Store (use code RUMORS for 5% off)
• Full-frame 85mm Focal Length
• 332g-338g Lightweight Design
• F1.8 Large Aperture
• 0.8m Minimum Focusing Distance
• Comes with a Lens Hood
• US addresses ship from US warehouse
• Additional information:

TTartisan AF 85mm f/1.8 Neo lens for Nikon Z-mount is now available for $99 and with free worldwide shipping

Sample photos:

TTartisan to announce a new AF 85mm f/1.8 lens (E/Z/L) from the budget Neo line very soon

The latest new and upcoming lenses from Meike, Viltrox, 7Artisans, TTartisan, Laowa, Sirui, and SG-image

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The first leaked pictures of the DJI Osmo Nano 2 and DJI Osmo Action 7 cameras appeared on Chinese social media:

• Osmo Nano 2: Successor to the original Osmo Nano (launched September 23, 2025), the small modular/wearable camera with the 1/1.3-inch sensor, magnetic design, and Vision Dock.
• Osmo Action 7: Successor to the Osmo Action 6 (launched mid-November 2025), DJI’s current rectangular flagship with the square-ish 1/1.1-inch sensor and variable aperture.

Both cameras are expected to be released by the end of 2026.

The post First leaked pictures of the DJI Osmo Nano 2 and DJI Osmo Action 7 cameras appeared first on Photo Rumors.

The Insta360 Luna Pro camera will be announced on August 20th. Here are the rumored specifications:

Update: the camera launched only in China.

• Sensor: 1-inch CMOS
• Lens: Single Leica Summicron, f/1.8, ≈20mm equivalent
• Video:
  • 8K (confirmed on retail packaging as “8K Gimbal Camera With 1″ Sensor”)
  • Expected 4K up to 120fps (and high-frame-rate options similar to the Ultra)
  • 10-bit i-Log / I-Log
  • Dolby Vision HDR support (expected)
  • Strong vertical/portrait video (leaks claim better 4K30 vertical performance than the Ultra)
• Dynamic Range: ≈14 stops
• Color: Leica color science / Leica color profiles
• Stabilization: 3-axis mechanical gimbal + FlowState electronic stabilization
• Screen: Detachable 2-inch OLED touchscreen (doubles as remote control)
• AI Features: Triple AI chip, Deep Track subject tracking (and related AI tracking modes)
• Zoom: Digital only (no optical telephoto lens)
• Battery: ≈1,550 mAh (main body)
• Audio: Supports Insta360 Mic Pro
• Design: Pocket gimbal form factor, physical controls (including independent zoom rocker on some reports), available in white (confirmed) and black
• Other: Professional color temperature sensor, microSD + internal storage expected
• Additional pictures:

The post The Insta360 Luna Pro camera will be announced tomorrow appeared first on Photo Rumors.

New US tariffs on imported drones will take effect on September 3rd. President Trump signed a Section 232 proclamation imposing new tariffs on imported unmanned aircraft systems and components, citing national security and over-reliance on foreign supply chains. These new tariffs stack on top of existing duties and restrictions in place since late December 2025. Here are the details:

• 25% ad valorem on drones with a maximum takeoff weight of 25 kg (≈55 lb) or less – this covers the majority of consumer and prosumer drones (DJI Mini, Air, Mavic, Avata series, etc).
• 100% on drones over 25 kg, any drones that integrate thermal imagers, and docking stations.
• A further 25% on additional components takes effect later (around February 2027) to allow supply-chain adjustment.
• Lower rates for qualifying products from certain allies (15% for EU, Japan, South Korea, Taiwan, Switzerland, Liechtenstein, 10% for the UK)

Additional drone bans

The FCC has a live proposal (Public Notice DA 26-758) that would prohibit further importation and marketing of certain previously authorized foreign-made drones that fall into “military-grade” capability categories. One of those categories covers drones with integrated LiDAR sensing. Multiple reports explicitly name the Mini 5 Pro (along with the Air 3S, Avata 360, and Neo 2) because it uses a short-range forward-facing LiDAR for obstacle avoidance. If the FCC adopts the proposal, the sales/import restriction would typically take effect after a transition period (often around 180 days). Existing Mini 5 Pro units that owners already have remain fully legal to fly. The rules do not brick or ground drones already in private hands.

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I already reported that the Sony FX5 orders have far exceeded expectations, and now Sony has officially delayed the release date of the FX5 (pre-orders: B&H Photo | WEX Photo | Foto Erhardt):

“Regarding the professional camcorder FX5, which was announced as having a release date of August 21, 2026, in the press release on July 22, 2026, Wednesday, we regret to inform you that the release will be postponed due to production issues. In addition, the release of related accessories DVF-EL1, XLR-H2, and VMC-BNCU1 will also be postponed. We will inform you of the new release dates as soon as they are confirmed. We sincerely apologize for any inconvenience caused by this last-minute announcement.” (source)

B&H is listing the FX5 for September shipping:

Sony FX5 previous coverage:

Sony FX5 cinema camera announced

Of course Sony FX5 orders far exceed expectations

Comparing the Sony FX5 and the FX3A

FieldMade released custom indicator labels for OM System cameras and lenses and the new Sony FX5 camera

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In addition to the new 85mm f/1.8 lens (order here), Meike is also rumored to announce new AF 65mm f/1.8 (or f/1.7) and AF 110mm f/2 lenses for Fujifilm GFX mount.

You can find more third-party lenses for Fuji GFX here.

More upcoming lenses from China are listed in this post:

The latest new and upcoming lenses from Meike, Viltrox, 7Artisans, TTartisan, Laowa, Sirui, and SG-image

Meike AF 85mm f/1.8 lens for Fujifilm GFX-mount officially announced in China

Via FujiAddict

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The new Brightin Star 28mm f/2.8 full-frame pancake liquid silver lens can be ordered with additional E/Z/RF/L/X/GFX lens adapters:

The intro price of the new lens is $318.99 (regular price: $358.99). Orders are now open on the official online store (coming soon to B&H Photo). You can use coupon code RUMORS for $5 off when you buy from this link.

Previous coverage of Brightin Star lenses is available here.

Additional information on the new lens can be found here:

Just announced: new Brightin Star 28mm f/2.8 full-frame pancake lens in liquid silver finish for Leica M-mount

The post You can order the new Brightin Star 28mm f/2.8 full-frame pancake liquid silver lens with E/Z/RF/L/X/GFX adapters appeared first on Photo Rumors.

Today, Cosina released two new silver Voigtlander lenses for Fujifilm X-mount (check for pre-orders at B&H Photo):

• Voigtlander Nokton 35mm f/1.2 X-Mount Silver
• Voigtlander Nokton 23mm f/1.2 Aspherical X-Mount Silver

The post Just announced: Voigtlander Nokton 35mm f/1.2 & 23mm f/1.2 silver lenses for Fuji X-Mount appeared first on Photo Rumors.

The silver Leica M11-P camera is now back in stock at B&H Photo

Owlkrown released a new accessories for Leica M11/MEV1/Q2/Q3 cameras

New: free stolen Leica equipment and serial number registry

Sony FX5 Shipping Sept 15h According to Adorama

Canon Developing Ultra-Durable, Fluorine-Free “Dev-02-003” Coating for Next-Generation RF Lenses

The post What else is new? appeared first on Photo Rumors.

Several new Chiens lenses are expected to be released at the upcoming BIRTV2026 show in Beijing, China (August 19 – 22, 2026):

Meike

• Meike AF 25mm f/1.7 APS-C lens: 169 grams, 12 elements in 9 groups, 9-blade aperture, minimum focusing distance of 0.25 meters, 52mm filter thread (E/Z/X). Check the official website for updates.

SG-image

• SG-image 35mm f/1.4 APS-C lens
• SG-image 18mm f/2.2 APS-C lens – check the official website for updates

Laowa

• Laowa AF 35mm f/2.8 APO 1:1 macro lens – expected to be released in September (check the official website for updates)

Viltrox

• Viltrox AF 35mm f/1.4 Pro full-frame
• Viltrox AF 18mm f/1.2 Pro APS-C
• Viltrox AF 40mm f/1.2 Pro APS-C
• Two new Air lenses – check the official website for updates

7Artisans

• 7Artisans AF 10mm f/2.5 MAX full-frame lens – the lens was already released in China
• 7Artisans AF 18mm f/2 APS-C lens: lightweight 109g metal body, STM autofocus motor
• Another APS-C wide-angle lens – check the official website for updates

Sirui

• New Sirui Saturn V2 full-frame anamorphic lenses coming in September – check the official website for updates

TTartisan

• TTartisan AF 85mm f/1.8 NEO lens – check the official website for more details

All new lenses from the 2026 China P&E Imaging Show (update #3)

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The latest Kickstarter updates:

Peak Design modular field L-bracket system ending in 5 days – additional information:

Peak Design has a new modular field L-bracket system for Sony, Nikon, Canon, Fuji, and Leica cameras

New on Kickstarter: SNYP pocket camera with 2K video & retro film filters (33g Ultra-Light Design｜2K Video｜16MP Photos｜360° Rotating Lens｜CCD Filters｜Instant Preview｜Photo, Video & Audio Recording).

Late Kickstarter pledges are still available for:

• MusicCam Pro
• Nomatic bag travel system

The post The Peak Design modular field L-bracket system crowdfunding project ends in 5 days appeared first on Photo Rumors.

 

In a recent interview, Insta360 founder and CEO JK Liu confirmed that they are developing two new camera models with completely different characteristics, and one of them will have a shape that “you have never thought of before”:

For the mirrorless camera that has been rumored to be on the market on social media , they explicitly stated that “development is currently underway.” Moreover, they are developing two models with completely different characteristics. One of them will have a shape that “you have never thought of before,” and it may be a camera that will change the way people take pictures with cameras, which has traditionally involved “framing, focusing, and pressing the shutter button.” They said that “we may be able to show a prototype at CP+ in 2027 ,” suggesting that the camera industry will be much more interesting next year. (via mynavi.jp)

See the current Insta360 deals  at Amazon and B&H Photo:

Previous coverage of the Insta360 mirrorless camera rumors can be found here:

The rumored Insta360 mirrorless interchangeable-lens camera will have an MFT mount

Insta360 upcoming products: hints from the CEO’s computer

Is Insta360 coming up with a new mirrorless camera?

The post Insta360 CEO confirms two new mirrorless cameras: “It will be a shape no one has ever thought of before” appeared first on Photo Rumors.

The Sigma 85mm f/1.2 DG Art lens for Sony E and Leica L mount is coming soon (check for pre-orders here) – Adobe has already added it to the list of supported lenses:

• List of the latest camera support added
• List of the latest lens support added
• Fixed issues in Adobe Lightroom
• What’s new in Lightroom
• What’s new in CC
• Adobe Express updates

The latest Adobe CC subscription plan rates can be found here. The different Adobe  Creative Cloud options are described here. Additional information on Photoshop and Lightroom is available on this page. Adobe Creative Cloud subscription can be purchased directly from B&H Photo or Amazon.

You can now save $350.89 on the Adobe Creative Cloud Pro (12-month subscription):

Previous coverage of the Sigma 85mm f/1.2 DG Art lens:

Pictures of the upcoming Sigma 85mm f/1.2 DG | Art lens (L/E)

Sigma 85mm f/1.2 DG | Art lens development announcement (L/E)

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