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Significant Sony FX3A, FX30, FX6, FR7 cinema cameras price increase announced in Japan


Sony Japan announced a significant price increase for several cameras:

Model Product Old Price New Price Increase % Increase
ILME-FX3A FX3A body ¥581,900 ¥693,000 ¥111,100 19.1%
ILME-FX6V FX6 body ¥935,000 ¥1,045,000 ¥110,000 11.8%
ILME-FX6VK FX6 + 24-105mm ¥1,089,000 ¥1,215,500 ¥126,500 11.6%
ILME-FR7 FR7 PTZ cinema ¥1,430,000 ¥1,622,500 ¥192,500 13.5%
ILME-FR7K FR7 + 28-135mm ¥1,727,000 ¥1,972,300 ¥245,300 14.2%
ILME-FX30 FX30 XLR handle ¥352,000 ¥374,000 ¥22,000 6.3%
ILME-FX30B FX30 body ¥297,000 ¥319,000 ¥22,000 7.4%

  • Total affected products: 18 (7 cameras above + 11 memory cards)
  • Average increase across the priced products is reported at 12-14.5%
  • Here is the original text from Sony Japan:

Notice Regarding Price Revision for Some Products

Thank you for your continued patronage of Sony products. Sony Marketing Inc. will revise the manufacturer’s shipping prices for some products sold in Japan, effective September 1, 2026.
Due to the impact of the current external environment, including rising raw material costs and manufacturing/logistics costs, we will revise the shipping prices as follows. We will also revise the manufacturer’s suggested retail prices.

  • Date of revision of shipping price and suggested retail price: September 1, 2026
  • Target Categories: Cinema Line camera and professional camcorder products
  • Average price revision rate: Approximately 12% increase

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OM System registered a new IM042 digital camera in Asia (a new PEN is coming?)


OM System has officially registered a new camera with the Singapore PMREQ agency under the internal code IM042 (digital camera certification ESER/26/3353). The “IM” is OM Digital Solutions’ standard prefix for IMDA registration codes. “042” is the sequential model number in that internal naming system, placing this camera in a distinct position from prior registered models. The ESER route confirms the camera has at minimum Wi-Fi and/or Bluetooth connectivity, which is standard for any current OM System interchangeable-lens camera. Here are the previous OM System camera registrations:

Internal code Camera
IM027 OM-1 / OM-1 Mark II
IM030 OM-5
IM036 OM-3
IM037 OM-5 Mark II
IM042 Unknown

Additional information on the new IM042 digital camera certification:

  • Agency: Infocomm Media Development Authority (IMDA) of Singapore
  • Scheme: Enhanced Simplified Equipment Registration (ESER)
  • Number: ESER/26/3353
  • Category: PMREQ – Private Mobile Radio
  • Equipment type: Wireless LAN / RLAN (Wi-Fi/Bluetooth module)
  • Brand: OM SYSTEM
  • Model: IM042
  • Product description: Digital Camera


The official announcement is expected in September. A new OM System PEN camera has been rumored for a while:

It seems that OM SYSTEM confirmed plans for a new PEN camera

OM System is still considering a Pen F camera successor

OM SYSTEM on a new PEN camera: “The PEN series is a core part of the OM SYSTEM lineup, and we are actively exploring the possibility of a successor“

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Is the digital camera industry really recovering?




A new report from the Japanese Ministry of Economy, Trade, and Industry suggests that digital camera production is showing signs of recovery. Here is a recap of the original report:

  • Digital camera production (and camera lenses) had been under long-term pressure from the rise of smartphones, which caused production to start declining around 2008 (video cameras peaked earlier, in 2005, and fell more sharply).
  • Production dropped sharply in Q2 2020 due to COVID-19 restrictions, then fluctuated afterward.
  • Clear signs of recovery have appeared since 2025, according to the Mineral and Industrial Production Index.
  • Domestic shipments of lens-integrated (compact) cameras have risen for two consecutive years starting in 2024 (CIPA data).
  • For lens-exchangeable cameras: the long decline in DSLRs has leveled off; mirrorless cameras fell in 2025 but are now showing an upward trend, pointing to a generational shift toward mirrorless.
  • The recent pickup is attributed mainly to stronger demand from younger users for sharing and video content.
  • Despite the multi-year structural decline caused by smartphones, digital cameras are finding new life in niches that smartphones do not fully replace (higher image quality, interchangeable lenses, still + video capability).

While overall numbers are improving, the latest CIPA numbers show a slowdown. A good example here is Nikon – they have released only two lenses this year, and it seems that most of their upcoming products are even further delayed.

Also, what the report does not cover is the recent significant increase in prices as a result of the Trump tariffs, memory shortages, and geopolitical instability (Fujifilm is rumored to have another price increase on September 1st; see all recent price increases here):

Update: Sony Japan just increased the prices of several cinema cameras.

Another Fujifilm price increase is coming

Report from Japan: the top 10 used cameras with the biggest price increases

Ricoh GR camera models are getting a 6-11% price increase in Japan on July 1st

LaCie just increased prices in the US by around 9-12%

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The latest financial results from Nikon, Fujifilm, Tamron, GoPro, Kodak, and Panasonic


Here is a recap of the latest financial results from Nikon, Fujifilm, Tamron, GoPro, Kodak, and Panasonic:


Nikon:

Nikon’s Q1 results (April-June 2026, fiscal year ending March 2027) showed overall revenue rising to ¥164.1 billion (+¥6.0 billion YoY), but the Imaging Products business declined sharply. Imaging revenue fell 8.8% to ¥72.9 billion from ¥80.0 billion, while operating profit dropped 27.5% to ¥8.1 billion from ¥11.1 billion, with the margin slipping from 14.0% to 11.1%. Unit sales of interchangeable-lens digital cameras fell to 210,000 (from 270,000) and lenses to 310,000 (from 370,000), driven primarily by a contraction in demand in China; higher memory prices further pressured profitability despite foreign-exchange gains and U.S. tariff refunds. Nikon responded by cutting its full-year Imaging forecasts (revenue down ¥13 billion and operating profit down ¥3 billion versus prior guidance).


Fujifilm:

The Imaging segment (cameras and Instant systems) performed well, with revenue rising 16.2% to ¥168.8 billion and operating income up 3.9% to ¥43.4 billion. Consumer Imaging led the growth on strong Instax demand, especially mid- to high-end models such as the instax mini Evo and instax WIDE 400, the successful April 2026 launch of the entry-level instax mini 13, and expanded film production capacity while Professional Imaging (X-series and GFX digital cameras) also posted higher revenue, driven by solid sales of the X-T30 III and X-E5 plus continued strong demand for the long-selling X100VI, particularly in Asia.


Tamron – four new lens releases expected this year:

Tamron’s 2nd Quarter/1st Half FY2026 results showed overall H1 net sales of ¥43.281 billion (+3.8% YoY) but operating income of ¥7.689 billion (-16.5% YoY), with Q2 sales up 11.4% and operating income down 14.5%; the Photographic Products (camera/lens) segment was the main drag, posting H1 sales of ¥27.534 billion (roughly -8-10% YoY) and operating income of ¥5.943 billion (-29.3% YoY), while Q2 segment sales dipped 1.1% and operating income fell 22.7%.


GoPro – camera sales down 38%, cash down to $27 million:

GoPro reported Q2 2026 results with revenue of $105 million, down 31% year-over-year, driven by weaker hardware sales as sell-through fell to about 291,000 camera units (down 38% YoY). Subscription and service revenue rose 11% to $29 million (28% of total revenue, up from 17%), including $2 million from an AI content licensing program, while the subscriber attach rate hit a record 69% (vs. 54%). Retail channel revenue was $58 million (56% of total, down 48% YoY), while GoPro.com revenue reached $47 million (44%, up 13% YoY). The $19 million tariff refund benefit was partially offset by a $15 million component-commitment charge; the company posted a net loss of $51 million ($0.30 per share) versus a $16 million loss a year earlier and adjusted EBITDA of -$29.5 million.


Kodak:

Eastman Kodak reported strong second-quarter 2026 results, with consolidated revenue rising 18% year-over-year to $311 million from $263 million, driven by Print segment revenue of $195 million (+10%) and Advanced Materials & Chemicals revenue of $105 million (+40%). Gross profit surged 61% to $82 million (margin expanding to 26% from 19%), Operational EBITDA climbed to $36 million from $9 million, and GAAP net income reached $17 million versus a $26 million loss in the prior-year period, marking the company’s fourth consecutive quarter of year-over-year improvement in revenue, gross profit, and Operational EBITDA. Cash ended the quarter at $290 million (down $47 million from year-end 2025, largely due to Term Loan repayments partially offset by pension asset redemptions), as CEO Jim Continenza highlighted “stability and growth” and Kodak’s shift into a growth-focused phase with improved operational and financial leverage.


Panasonic:

Panasonic Holdings’ Q1 FY2027 results delivered the company’s strongest first-quarter operating profit in 41 years, but the camera business played no meaningful role in the surge. Group sales rose 6.4% year-over-year to ¥2,018.9 billion, while operating profit more than doubled to ¥182.5 billion (adjusted operating profit ¥186.4 billion) and net profit attributable to shareholders reached ¥188.9 billion, driven almost entirely by AI-infrastructure demand, especially data-center energy storage systems (nearly doubled) and related electronic components such as conductive polymer capacitors. Full-year guidance was raised to ¥7,800 billion in sales and a record ¥590 billion in operating profit (the highest annual figure in 42 years). In contrast, the LUMIX camera business sits inside the Imaging Solution Business Division, which is buried within the AVC unit of the Smart Life segment (alongside TVs and communication networks). Smart Life was the only major segment to post lower sales (¥311.1 billion, down roughly 2–8% depending on currency adjustment), with AVC itself falling nearly 14% to ¥73.1 billion from ¥84.8 billion a year earlier due to weaker demand in Europe and China; segment profit improved modestly only because of rationalization and restructuring, not volume or product strength. Rising memory prices were explicitly cited as a headwind that further weighed on the AVC/camera-adjacent business, underscoring that Panasonic’s record quarter had essentially nothing to do with cameras.

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2025 digital camera shipment market share


Here is the 2025 digital camera shipment market share from the latest Nikkei Industry Report:

2025 Camera Shipment Ranking

  1. Canon: 4.5 million units (45.7%, +2.5%)
  2. Sony: 2.42 million units (24.6%, -3.9%)
  3. Fujifilm: 1.16 million units (11.8%, +2.8%)
  4. Nikon: 880,000 units (8.9%, -2.8%)
  5. Panasonic: 430,000 units (4.4%, +1%)
  6. Ricoh Imaging: 210,000 units (2.1%, +1.3%)
  7. OM Digital: 150,000 units (1.5%, -0.4%)

2024 Camera Shipment Ranking

  1. Canon: 3,53 million units (43.2%)
  2. Sony: 2.33 million units (28.5%)
  3. Nikon: 960,000 units (11.7%)
  4. Fujifilm: 740,000 units (9.0%)
  5. Panasonic: 280,000 units (3.4%)
  6. OM Digital: 160,000 units (1.9%)
  7. Ricoh Imaging: 70,000 units (0.8%)

2023 Camera Shipment Ranking

  1. Canon: 3.34 million units (46.5%)
  2. Sony: 2 million units (27.9%)
  3. Nikon: 810,000 units (11.3%)
  4. Fujifilm: 430,000 units (6.0%)
  5. Panasonic: 260,000 units (3.6%)
  6. OM Digital: 180,000 units (2.5%)
  7. Ricoh Imaging: 60,000 units (0.8%)

Source: Nikkei Industry Report, via dclife

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Meike lens roadmap: new autofocus zooms & fast f/1.2 primes


I already reported on the rumored Meike AF 65mm f/1.4 & AF 110mm f/1.8 lenses for GFX mount. Here is the full list of upcoming Meike lenses (check the official website for updates):

  • Meike AF 24-70mm f/2.8 full frame
  • Meike AF 65mm f/1.4 medium format
  • Meike AF 110mm f/1.8 medium format
  • Meike AF 50mm f/1.2 VCM full-frame (see old version)
  • Meike AF 70-180mm f/2.8 full-frame
  • Meike AF 35mm f/1.4 MIX full-frame (see old version)
  • Meike AF 100mm f/2.8 macro full-frame
  • Meike AF 85mm f/1.2 VCM full-frame

The above lenses will most likely be available for Sony E, Nikon Z, and Leica L mount.

The latest new and upcoming lenses from Meike, Viltrox, 7Artisans, TTartisan, Laowa, Sirui, and SG-image

Meike is rumored to announce new AF 65mm f/1.8 & AF 110mm f/2 lenses for Fujifilm GFX mount

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First leaked pictures of the DJI Osmo Nano 2 and DJI Osmo Action 7 cameras



The first leaked pictures of the DJI Osmo Nano 2 and DJI Osmo Action 7 cameras appeared on Chinese social media:

  • Osmo Nano 2: Successor to the original Osmo Nano (launched September 23, 2025), the small modular/wearable camera with the 1/1.3-inch sensor, magnetic design, and Vision Dock.
  • Osmo Action 7: Successor to the Osmo Action 6 (launched mid-November 2025), DJI’s current rectangular flagship with the square-ish 1/1.1-inch sensor and variable aperture.

Both cameras are expected to be released by the end of 2026.


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The Insta360 Luna Pro camera will be announced tomorrow



The Insta360 Luna Pro camera will be announced on August 20th. Here are the rumored specifications:

Update: the camera launched only in China.

  • Sensor: 1-inch CMOS
  • Lens: Single Leica Summicron, f/1.8, ≈20mm equivalent
  • Video:
    • 8K (confirmed on retail packaging as “8K Gimbal Camera With 1″ Sensor”)
    • Expected 4K up to 120fps (and high-frame-rate options similar to the Ultra)
    • 10-bit i-Log / I-Log
    • Dolby Vision HDR support (expected)
    • Strong vertical/portrait video (leaks claim better 4K30 vertical performance than the Ultra)
  • Dynamic Range: ≈14 stops
  • Color: Leica color science / Leica color profiles
  • Stabilization: 3-axis mechanical gimbal + FlowState electronic stabilization
  • Screen: Detachable 2-inch OLED touchscreen (doubles as remote control)
  • AI Features: Triple AI chip, Deep Track subject tracking (and related AI tracking modes)
  • Zoom: Digital only (no optical telephoto lens)
  • Battery: ≈1,550 mAh (main body)
  • Audio: Supports Insta360 Mic Pro
  • Design: Pocket gimbal form factor, physical controls (including independent zoom rocker on some reports), available in white (confirmed) and black
  • Other: Professional color temperature sensor, microSD + internal storage expected
  • Additional pictures:


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New US drone tariffs coming in September, more drones could be completely banned



New US tariffs on imported drones will take effect on September 3rd. President Trump signed a Section 232 proclamation imposing new tariffs on imported unmanned aircraft systems and components, citing national security and over-reliance on foreign supply chains. These new tariffs stack on top of existing duties and restrictions in place since late December 2025. Here are the details:

  • 25% ad valorem on drones with a maximum takeoff weight of 25 kg (≈55 lb) or less – this covers the majority of consumer and prosumer drones (DJI Mini, Air, Mavic, Avata series, etc).
  • 100% on drones over 25 kg, any drones that integrate thermal imagers, and docking stations.
  • A further 25% on additional components takes effect later (around February 2027) to allow supply-chain adjustment.
  • Lower rates for qualifying products from certain allies (15% for EU, Japan, South Korea, Taiwan, Switzerland, Liechtenstein, 10% for the UK)

Additional drone bans


The FCC has a live proposal (Public Notice DA 26-758) that would prohibit further importation and marketing of certain previously authorized foreign-made drones that fall into “military-grade” capability categories. One of those categories covers drones with integrated LiDAR sensing. Multiple reports explicitly name the Mini 5 Pro (along with the Air 3S, Avata 360, and Neo 2) because it uses a short-range forward-facing LiDAR for obstacle avoidance. If the FCC adopts the proposal, the sales/import restriction would typically take effect after a transition period (often around 180 days). Existing Mini 5 Pro units that owners already have remain fully legal to fly. The rules do not brick or ground drones already in private hands.

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Sony FX5 camera officially delayed, no official release date given




I already reported that the Sony FX5 orders have far exceeded expectations, and now Sony has officially delayed the release date of the FX5 (pre-orders: B&H Photo | WEX Photo | Foto Erhardt):

“Regarding the professional camcorder FX5, which was announced as having a release date of August 21, 2026, in the press release on July 22, 2026, Wednesday, we regret to inform you that the release will be postponed due to production issues. In addition, the release of related accessories DVF-EL1, XLR-H2, and VMC-BNCU1 will also be postponed. We will inform you of the new release dates as soon as they are confirmed. We sincerely apologize for any inconvenience caused by this last-minute announcement.” (source)

B&H is listing the FX5 for September shipping:


Sony FX5 previous coverage:

Sony FX5 cinema camera announced

Of course Sony FX5 orders far exceed expectations

Comparing the Sony FX5 and the FX3A

FieldMade released custom indicator labels for OM System cameras and lenses and the new Sony FX5 camera

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The latest new and upcoming lenses from Meike, Viltrox, 7Artisans, TTartisan, Laowa, Sirui, and SG-image

Several new Chiens lenses are expected to be released at the upcoming BIRTV2026 show in Beijing, China (August 19 – 22, 2026):

Meike

SG-image

Laowa

Viltrox

7Artisans

Sirui

TTartisan

All new lenses from the 2026 China P&E Imaging Show (update #3)

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