There is a new Panasonic Lumix teaser for something new coming on October 5th:
25 years of LUMIX deserves an appropriate celebration. And who’s going to win with this is you.
We can’t count yet, but it’s almost time.
05/10. Keep an eye out.
Get ready
25 years of LUMIX deserve a raised celebration. And who’s going to enjoy it is you.
We can’t count it yet, but it’s almost time.
05/10. Stay tuned.
The post New Panasonic Lumix teaser appeared first on Photo Rumors.
Here is what else is new:
Photographer Kimio Tanaka shares his opinion on the upcoming Pentax DSLR K-mount camera
New Artizlab Classic-M 50mm f/1.4 lens for M-mount coming in November 2026
Canon Patent Shows Fingerprint Recognition Built Directly Into the Camera Grip
The post What else is new? appeared first on Photo Rumors.
Hasselblad is rumored to release two new lenses:
Here are the details on the new lenses:
The post Hasselblad is rumored to release two new lenses: 65mm f/1.7E and 135mm f/2.5V appeared first on Photo Rumors.
Related posts:
Venus Optics will soon announce a new Laowa FF II TS 24mm f/2 C-Dreamer tilt-shift lens for E/Z/RF/L/GFX/XCD mounts. Here is what we know about the new lens:
Venus Optics has just officially released its latest optical marvel: the Laowa FF II TS 24mm f/2 C-Dreamer tilt-shift lens. Bringing a rare and ultra-fast f/2 aperture to the wide-angle tilt-shift space, this new lens is aimed squarely at architectural, landscape, and astrophotography professionals looking for ultimate creative control without breaking the bank.
Unprecedented Speed for a Tilt-Shift One of the most standout features of this new 24mm lens is its fast f/2 maximum aperture (featuring 14 aperture blades). This is a highly unusual spec for a wide-angle tilt-shift lens, making it not only perfect for perspective control in architecture but also an incredibly capable tool for astrophotography and creating beautiful shallow depth-of-field “miniature” effects.
Robust Build and Optical Excellence Constructed with a premium metal body weighing in at approximately 860g, the lens features an advanced optical formula of 13 elements in 10 groups. This includes 5 ED (Extra-low Dispersion) elements, 2 aspherical elements, and 4 high-refractive-index elements to effectively control wide-angle distortion, chromatic aberration, and flare. It also features a 77mm front filter thread, allowing for easy use of CPL or ND filters.
Medium Format Compatibility While designed as a full-frame lens, Laowa has engineered the TS 24mm f/2 to be fully compatible with medium-format systems as well, ensuring that GFX and XCD users can fully utilize the tilt-shift functions without compromise.
Pricing and Availability Currently, the Laowa FF II TS 24mm f/2 C-Dreamer has only been officially announced for the Asian market, where it is priced at a highly disruptive 7,650 RMB (roughly $1,080 USD). This represents a significant price drop compared to first-party tilt-shift alternatives. While it is currently limited to Asia, an international release is expected very soon, meaning photographers globally shouldn’t have to wait long to get their hands on it.
Key Tilt-Shift Capabilities:
Once fully available, it will cover an impressive six lens mounts:
Whether you are shooting urban cityscapes, starry night skies, or commercial real estate, the Laowa FF II TS 24mm f/2 looks to be a highly versatile and budget-friendly powerhouse.
Laowa Shakes Up the Market with the New FF II TS 24mm f/2 C-Dreamer Tilt-Shift Lens
Via CanonAddict
The post Venus Optics to announce a new Laowa FF II TS 24mm f/2 C-Dreamer tilt-shift lens appeared first on Photo Rumors.
Fujifilm Japan announed another price increase for digital cameras, interchangeable lenses, instant cameras, and smartphone printers. You can find the full list of affected products here.
Fujifilm has had multiple price increases in the past 12 months – see the full list here.
If you are planning to buy new Fuji gear, check the current prices and availability at B&H Photo, Foto Erhardt, and WEX Photo.
The Fujifilm X100VI camera is still out of stock in the US.
The post Another Fuji price increase announced in Japan appeared first on Photo Rumors.
Thypoch is teasing the announcement of three new lenses at the 2026 Salon de la Photo et de la Vidéo in Paris (October 8 to 11, 2026) – check the official website for any updates:
Update – Thypoch confirmed that the new lenses will be for Leica M-mount.
The post Thypoch is teasing three new lenses appeared first on Photo Rumors.
Sigma has scheduled a new product launch event for October 24th:
“Be one of the first to experience a new product launch up close”
Additional information on the event can be found here, here, and here:
Sigma is rumored to announce a new 65mm ultra-fast autofocus lens (faster than f/1.2):
Sigma is rumored to release a new 65mm ultra-fast (faster than f/1.2) autofocus lens in September
The post Sigma has a new product launch event scheduled for October 24th appeared first on Photo Rumors.
Here is some additional information on the previously reported upcoming Schneider Kreuznach × LK Samyang AF 28-135mm f/2.8 FE lens:
The post Additional information on the upcoming Schneider Kreuznach × LK Samyang AF 28-135mm f/2.8 FE lens appeared first on Photo Rumors.
GoPro officially joined the Micro Four Thirds system standard group after the release of the MISSION 1 PRO ILS action camera with a 50MP 1″ sensor:
GoPro’s First Interchangeable-Lens Cinema Camera, MISSION 1 PRO ILS, Features a Micro Four Thirds Mount
Tokyo, Japan – OM Digital Solutions Corporation and Panasonic Corporation jointly announced the Micro Four Thirds System standard in 2008 and have since been working to promote the standard.
We are pleased to announce that GoPro, Inc. (headquartered in San Mateo, California, USA; hereinafter “GoPro”) has declared its support for the Micro Four Thirds System standard with the launch of its first interchangeablelens camera on August 26th, 2026.
GoPro is expanding the ways people capture and share their experiences through immersive imagery with MISSION 1 PRO ILS, a compact cinema camera featuring a Micro Four Thirds mount.
MISSION 1 PRO ILS combines GoPro’s compact and rugged design with the flexibility to select different lenses for different shooting needs. GoPro’s participation is expected to further expand the use of the Micro Four Thirds System in amateur filmmaking, professional video production, and at the highest levels of cinema. The participation of a diverse range of companies in this open standard will continue to expand the product lineup and create new possibilities for visual expression and image capture.
As the company that initiated the Four Thirds System and Micro Four Thirds System standards, OM Digital Solutions will continue to work with supporting companies to promote the expansion of products compliant with these standards and contribute to the advancement of digital imaging systems that meet the diverse needs of customers.
GoPro unveiled a new GP3 custom imaging processor for their upcoming cameras
GoPro unveiled a new GP3 custom imaging processor for their upcoming cameras
The post GoPro officially joined the Micro Four Thirds system standard group appeared first on Photo Rumors.
The new Zhong Yi Pittura 30mm f/2.4 lens for GFX & XCD mount is now available for pre-order at:
Additional information on the lens can be found here:
New Mitakon Zhongyi Optics Pittura 30mm f/2.4 lens for GFX & XCD mount released
Mitakon Zhongyi Optics Pittura 30mm f/2.4 For GFX Now Available
The post The Zhong Yi Pittura 30mm f/2.4 lens for GFX & XCD mount is now available for order appeared first on Photo Rumors.
Venus Optics officially announced the previously reported Laowa ACRIS AF 35mm f/2.8 1X Macro APO lens E/Z/EF/RF/L mount. Orders are now open at the Laowa online store (coming soon to B&H Photo). Additional information is available here:
Venus Optics announced the Laowa ACRIS AF 35mm f/2.8 1X Macro APO lens for Nikon Z-mount
The post Venus Optics announced the Laowa ACRIS AF 35mm f/2.8 1X Macro APO lens for E/Z/EF/RF/L mount appeared first on Photo Rumors.
Related posts:
Sony registered a new WW261362 camera in China that could be the long rumored Sony a7S IV or another high-end model. The WW261362 supports WiFi 6 (dual-band wireless in China, tri-band wireless in some regions), which means at least a BIONZ XR2 or a newer processor:
The post Sony registered a new WW261362 camera in China (Sony a7S IV?) appeared first on Photo Rumors.
The previously reported 7Artisans AF 18mm f/2 lens for Sony E-mount has officially launched. Pre-orders are now open at:
Additional information:
The post Just announced: 7Artisans AF 18mm f/2 lens for Sony E-mount appeared first on Photo Rumors.
The previously reported Brightin Star 50mm f/2 TRI-SIGHT manual focus lens for E/RF/Z/L mount is now officially announced. The new full-frame 50mm lens has three unique focusing modes:
Orders are now open at:
Additional information is available here:
The post Now available: Brightin Star 50mm f/2 TRI-SIGHT lens (E/RF/Z/L) with three focusing modes appeared first on Photo Rumors.
Here is what else is new:
Leica released a silver LUX grip, app v2.0, and a new artist look by Steve McCurry
Now available for order: the new Mandler 50mm f/1.4 PRE-ASPH E46 lens for Leica M-mount
Also now available: Lailens 50mm f/1.5 Kino Plasmat lens for M-mount
The post What else is new? appeared first on Photo Rumors.
The previously rumored Nikon Z5IIc camera without an EVF is now officially announced:
The post Nikon Z5IIC camera officially announced appeared first on Photo Rumors.
The previously reported four new Viltrox AIR lenses for L-mount are now officially announced and available for order (Viltrox already had two L-mount lenses):
Pricing and availability:
Key features:
Additional information:
The AF 14mm F4.0 Air L: An Ultra-Wide Perspective in a Compact Design
At just 172 g, the AF 14mm F4.0 Air L combines an expansive 112.6° ultra-wide field of view with a compact, lightweight design. The wide perspective makes it easy to bring more of the environment into frame, while the 0.13 m minimum focusing distance and 0.23x maximum magnification provide added flexibility for closer creative perspectives.
Its 12-element, 9-group optical design, incorporating 4 ED, 2 HR, and 2 aspherical elements, is designed to deliver sharp, clean images, while also controlling chromatic aberration and other optical aberrations.
The AF 20mm F2.8 Air L: Wide, Versatile, and Easy to Carry
The AF 20mm F2.8 Air L offers a versatile wide-angle perspective in a compact form, providing a broader view while maintaining a natural sense of space. At 159 g, it is designed for creators who want the flexibility of a wide, portable lens while still drawing the frame to a subject.
With a 0.19 m minimum focusing distance and 0.17x maximum magnification, the lens still provides the capacity for closer compositions. Its optical design consists of 10 elements in 8 groups (2ED, 1HR, and 2 aspherical elements), which ensures sharp images across a wide range of shooting conditions.
The AF 40mm F2.5 Air L: A Natural Perspective for Everyday Creativity
The AF 40mm F2.5 Air L offers a balanced perspective that draws a natural subject focus while retaining a view of the surrounding environment. Weighing just 169 g, it provides a compact option for everyday photography, street shooting, travel, and visual storytelling.
Its 0.34 m minimum focusing distance and 0.14x maximum magnification add flexibility for closer subjects, while the 10 elements in 6 groups optical design (1ED, 3HR, and 1 aspherical element) supports clean, detailed image rendering.
The AF 50mm F2.0 Air L: A Lightweight Standard Prime for Everyday Creativity
Weighing just 205 g, the AF 50mm F2.0 Air L brings a classic perspective to the Air Series in a compact, lightweight form. Its F2.0 aperture offers greater flexibility for portraits, lifestyle photography, and everyday shooting, while providing additional versatility when working in lower-light conditions.
With a 0.51 m minimum focusing distance and 0.11x maximum magnification, the lens offers the capability for closer compositions. Its optical design consisting of 13 elements in 9 groups (3 ED, 4 HR, and 1 aspherical element) is designed to deliver sharp, clean images while controlling optical aberrations.
Via LeicaRumors
The post Viltrox announced four new AIR lenses for L-mount appeared first on Photo Rumors.
I will be traveling in the next 10 days and will have limited Internet connectivity. Blog posts on the latest news and rumors could be delayed or non-existent. Responding to emails will take a while. While I am offline, you can check the following Facebook groups for the latest photo gear news:
Nikon
Leica
Other
You can follow PhotoRumors on Facebook | Twitter | Instagram | Threads | YouTube.
Please make sure you use the correct/updated PhotoRumors RSS feed: https://photorumors.com/feed/.
You can subscribe to email notifications on FeedRabbit for free (you will need to enter the PhotoRumors RSS feed: https://photorumors.com/feed/).
And of course, thanks for being a reader!
The post Offline for a few days appeared first on Photo Rumors.
You don’t have to be a paying member of a website in order to get discounts from certain brands – here is an updated list of photo gear promo codes you can use. Most of the coupon codes require the purchase to be made from the provided links:
The post You don’t have to be a paying member to get discounts from those brands appeared first on Photo Rumors.
Related posts:
Viltrox will announce four new L-mount lenses next week (previously reported here):
Check the Viltrox website on September 22, 2026, for more details.
Viltrox currently has two L-mount lenses.
Viltrox 10% off code: NIKONRUMORS
The post Viltrox to announce four new L-mount lenses next week appeared first on Photo Rumors.
Connexion