Another clickbait story is circulating the Internet:

“Sony is working on a new display technology for its Alpha cameras after 2026/Q3”
“New rumor suggests upcoming Sony cameras could have noticeably better battery life”

Editors are publishing made-up stories without even doing a simple Google search. The article in question is a 2011 research paper by Korean academics and has nothing to do with Sony or any upcoming Sony cameras. Here are the details:

The 2011 paper (“Full-Color LCD Microdisplay System Based on OLED Backlight Unit and Field-Sequential Color Driving Method”) was written by researchers from Daegu Gyeongbuk Institute of Science and Technology (DGIST) and Catholic University of Daegu in South Korea. It describes a prototype 0.7″ FSC (field-sequential color) LCD microdisplay using a custom 0.76″ patterned RGB OLED as the backlight unit (BLU), combined with a high-temperature polysilicon (HTPS) LCD panel supplied by ILJIN Display Co., Ltd. (a Korean company).

There is no mention of Sony anywhere in the paper (including the authors, acknowledgments, references, or experimental details). The work is independent academic/industrial research from Korean institutions focused on low-cost, high-efficiency microdisplays for potential use in viewfinders, projectors, HMDs, etc.

Sony does not appear to be implementing (or planning to implement) this specific technology. Sony’s actual microdisplay approach: Sony Semiconductor Solutions develops and uses direct-emissive OLED microdisplays (OLED-on-silicon/OLEDoS) for electronic viewfinders (EVFs) in its cameras. These are self-emissive panels with high resolution, contrast, and fast response – no separate backlight or color filters in the same way as the paper’s LCD + OLED BLU design. Sony has released multiple generations of these for Alpha cameras and AR/VR applications.

In short, the paper is unrelated to Sony, and while Sony is exploring FSC-based LCD improvements for efficiency in future cameras, there is no indication that it involves the specific OLED-backlit microdisplay approach described in the 2011 paper.

You can download the original PDF research paper from 2011 here.

The post No, Sony is not working on a new display technology that will noticeably improve battery life appeared first on Photo Rumors.

A quick update to my previous post: Panasonic now has one registered but not yet announced new camera under the code name P2503A:

• Panasonic P2409A: Wi-Fi 5 and Bluetooth. This could correspond to the new Lumix L10.
• Panasonic P2501A: Bluetooth only, no Wi-Fi. This could correspond to the Lumix ZS300/TZ300, which was announced on March 24th.
• Panasonic P2303A: Wi-Fi 5 and Bluetooth. It was registered on September 28th, 2023, so it may correspond to an abandoned project.
• Panasonic P2503A: Wi-Fi 5 and Bluetooth, not yet announced.

Panasonic still has four registered but not yet announced cameras

Thanks, Mistral75!

The post Update: Panasonic still has one registered but not yet announced new camera appeared first on Photo Rumors.

Meike officially released two new previously reported lenses:

Meike AF 85mm f/1.4 Ⅱ MIX full-frame lens

• Pre-orders: Meike store (coming soon to B&H Photo)
• Previously reported here
• Additional information
• For L/E/Z mount

Meike AF 56mm f/1.7 Air APS-C lens

• Pre-orders: B&H Photo | Meike store
• Previously reported here
• Additional information
• For X/E/Z mount – the E-mount version was already released in April:

Meike announced a new AF 56mm f/1.7 Air APS-C lens for Sony E-mount ($169)

The post Meike officially released two new AF lenses: 85mm f/1.4 Ⅱ (L/E/Z) & 56mm f/1.7 (X/E/Z) appeared first on Photo Rumors.