The previously rumored Sony FE 100-400mm f/5.6-8 OSS super-telephoto zoom lens is now officially announced. Notable features include a newly designed optical system with ED (extra-low dispersion) and aspherical elements for outstanding image quality throughout the zoom range, fast and precise linear motor autofocus, built-in Optical SteadyShot image stabilization, impressive close-focusing capabilities with up to 0.41x maximum magnification, and compatibility with Sony teleconverters for even greater reach.

• Pre-orders: B&H Photo | Foto Erhardt | WEX Photo
• Key features:
  • Designed for wildlife, birds & travel photography
  • Dual linear motor autofocusing mechanism
  • Compact and lightweight at only 654g
  • Close focusing from 0.86 meters
  • Two ED and two aspherical elements
  • Optical SteadyShot reduces camera shake
• Additional informtion:

Compact, Lightweight Design for Easy Handling, Even for First-Time Super-Telephoto Users

The lens delivers a 100-400mm super-telephoto zoom range in a compact, lightweight body weighing approximately 654g, making it easy to carry. That portability also eases handling during handheld shooting and speeds up framing. You can capture powerful images of subjects that are hard to approach, such as birds and sports scenes, and use the ‘compression effect’ (which makes the distance between nearby subjects and distant background elements appear shorter) for landscape work unique to super-telephoto lenses. With an optional SEL20TC teleconverter*^[1], you can double your reach, up to 800mm, or up to 1,200mm in APS-C mode.

Sharp Detail Through the Entire Zoom Range Means You Can Capture the Details That Matter

Excellent image quality holds whatever the shooting distance, thanks to an optical design with two ED glass elements and two aspherical elements that suppress color bleeding and distortion for clear rendering across the entire zoom range. The subject stands out against natural, soft bokeh, helped by a 9-blade circular aperture and optimization of spherical aberration. Its close-up performance is strong too: a minimum focusing distance of 0.86 m at the telephoto end and 1.13 m at the wide end, with a maximum magnification of 0.41x, lets you shoot flowers, insects, and other nearby subjects as easily as distant ones.

Fast, Precise AF and Built-In Optical Image Stabilization for Moving Subjects

The linear motor drive delivers fast, precise, and quiet AF (auto focus) to track moving subjects. The lens also supports high-speed continuous shooting with AF/AE (auto exposure) tracking at up to approximately 120 frames per second*^[2] with the full-frame mirrorless α9 III camera. Built-in optical image stabilization suppresses camera shake during handheld shooting and keeps framing stable, even with distant subjects. The lens also works with the camera body’s Active Mode image stabilization and coordinated image stabilization control*^[3], for high-quality stills and movies with reduced blur when shooting handheld. It also supports the camera body’s breathing compensation function*^[4], which corrects changes in angle of view caused by shifts in focus position during movie recording.

Usability and Reliability Built for Outdoor Adventures with Dust and Moisture Resistance

A customizable focus hold button, focus mode/range switching dial, and zoom lock switch give you quick operation across shooting scenes and comfortable ultra-telephoto handling. A dust and moisture resistant design*^[5] helps you keep shooting with confidence when the weather changes unexpectedly. The supplied lens hood helps prevent flare and ghosting that can degrade image quality.

Sony to announce a new FE 100-400mm f/5.6-8 OSS lens with integrated focus limiter/AF/MF switch

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The Godox C100 transparent viewfinder camera is now available for order for $45 (previously reported here):

• B&H Photo
• Amazon

Additional information:

• High-transparency intelligent display (screen size ≈ 60.8 × 47.8 mm) with >50% light transmittance.
• Dimensions: ≈ 104 × 71.7 × 19.1 mm (slim, pocketable profile)
• Storage: TF/microSD card support up to 128 GB (card not included)
• Battery: Built-in rechargeable battery; claims >1.5 hours of continuous video recording
• Charging/Data: USB-C (5V ⎓ 1A) for charging and OTG direct transfer to phones or computers
• Exposure Controls: Center-weighted metering with linked aperture/shutter adjustment (semi-auto style — adjust one and the camera handles the other). Adjustable ISO.
• Other: Portable for travel/street/lifestyle shooting; minimalist design.
• Price: 199 RMB (roughly $28 USD).
• Smart Light Metering – Provides real-time exposure information, making it easier to understand and work with light in different shooting situations.
• Transparent Optical Viewfinder – Keeps you visually connected to your subject while encouraging a more natural and engaging shooting experience.
• Seamless HUD Display – Displays shooting modes, framing guides, and exposure information in a clean, unobtrusive overlay.
• Pure, Present Shooting – A distraction-free experience that encourages photographers to trust their instincts and stay focused on the moment.
• Four Creative Aspect Ratios – Switch easily between 16:9, 4:3, 3:2, and 1:1 to explore different visual styles.
• 65 g Pocket-Sized Design – Lightweight and easy to carry, making it a practical everyday companion wherever inspiration strikes.

Godox is launching its first camera with a transparent viewfinder: the C100

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