Australia's Streaming Quotas Become Law
Australia's streaming quotas have become law. Legislation requiring the likes of Netflix, Disney+ and HBO Max to spend a portion of their local earnings on original Australian content has been passed in parliament, and now comes into effect. From a report: The quotas were announced earlier this month. This will see global streamers with more than one million Australian subscribers made to spend 10% of their total Australian expenditure -- or 7.5% of their revenues -- on local originals, whether they are dramas, children's shows, docs, or arts and educational programs.
Failing to comply with the rules will see streamers fined up to ten times their annual revenues in Australia. This is more than what broadcasters are liable for if they breach their quota rules laws. Streamers will be given three years to get their production operations in line.
Streamers have long opposed government-set quotas and content levies, arguing they already meaningfully invest in the production sectors of the countries in which they operate. Producers, in general, have welcomed the systems, but remain wary that they could push streaming services out of their countries.
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