Google will open its first retail store in New York City, highlighting the internet giant's effort to promote its consumer hardware devices. From a report: The store, in Manhattan's trendy Chelsea neighborhood, will open to the public Thursday, the Mountain View, California-based company said Wednesday in a blog post. The shop, which is a block away from rival Apple's 14th Street store, occupies part of the first floor of Google's New York offices. Alphabet's Google began experimenting with pop-up stores in 2016, the same year it debuted its Pixel smartphone and Nest smart home speaker. In the years since, the company has introduced a plethora of hardware devices and hosted subsequent pop-ups to learn more about what consumers expect from a retail store, said Jason Rosenthal, Google's vice president of direct channels and membership. "It's like walking into a dream," Ivy Ross, vice president of design, user experience and research for design and services, said during a virtual tour. "I hope customers feel the same way. I want them to be happy and inspired, like I am being in here."
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