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Fujifilm announces the development of its first filmmaking camera: the Fujifilm GFX Eterna (Fujifilm GFX Eterna 102 MP medium format cinema camera)


Fujifilm announced the development of its first filmmaking camera - the Fujifilm GFX Eterna (Fujifilm GFX Eterna 102 MP medium format cinema camera):

Fujifilm Unveils the Development of its First Filmmaking Camera “FUJIFILM GFX ETERNA”

Achieving rich, true to life visuals with the large format sensor
Paving the way for a new era of film production and timeless masterpiece creation

TOKYO, November 12, 2024 – FUJIFILM Corporation announces that it is currently in the process of developing its first-ever filmmaking camera, the “FUJIFILM GFX ETERNA” (GFX ETERNA), with plans for a release in 2025. The “GFX ETERNA” will feature a large format sensor, “GFX 102MP CMOS II HS”, which is approximately 1.7 times larger than a 35mm sensor, and the high-speed image processing engine “X-Processor 5”, enabling filmmakers to capture rich, true to life visuals and have enhanced flexibility in post-production. Both the “GFX 102MP CMOS II HS” sensor and “X-Processor 5” are the latest technologies featured in the mirrorless digital camera “FUJIFILM GFX100 II”, which delivers extraordinarily high image quality with its 102 million pixels.

Fujifilm will showcase the “GFX ETERNA” as a reference exhibit at the comprehensive media event “InterBEE 2024”, which will be held from November 13th to 15th 2024.

After its founding in 1934, the Fujifilm Group has played an important role in Japan’s film industry by developing and introducing domestically-produced positive film for movies. Through continuous innovation, Fujifilm has expanded its product range to include the motion picture color negative film “ETERNA series” and the cinema zoom lenses “Premista series” and “ZK Cabrio series”. For over 90 years, Fujifilm has been providing reliable products for the film production industry and beyond. In addition to its success with photographic films, cameras and digital cameras, in 2017, Fujifilm introduced the groundbreaking mirrorless digital camera “GFX series”, featuring a large format sensor approximately 1.7 times larger than a 35mm sensor, delivering extraordinarily high image quality. Fujifilm has since made continuous improvement to the “GFX series”, including its video capabilities.

The “GFX ETERNA,” currently in development, is set to revolutionize film production. Leveraging Fujifilm’s expertise and experience in the field of filmmaking, the company will combine the exceptional capabilities of Fujinon lenses with the advanced technology of the “GFX series.” Aptly named “GFX ETERNA,” it aspires to become a driving force in shaping a new era of filmmaking and dedicate to contributing to the creation of timeless cinematic masterpieces.

In addition to the development of the “GFX ETERNA”, Fujifilm is also working on the development of a power zoom GF lens that is optimized for this G mount camera, planned to have actual focal length of 32-90mm, and a mount adapter from G to PL mount lenses, widely employed in film production.

As the demand for producing various types of videos such as feature films, short films, documentaries, and web content continues to grow, there is a growing need in the film production industry for high-quality videos that can be produced quickly and inexpensively. In preparation for the launch of the “GFX ETERNA”, Fujifilm will conduct rigorous field tests, while expanding its product lineup to enhance the “GFX system”. Through these efforts, Fujifilm is committed to contributing to the video production with high-quality and productivity across a wide range of fields.

More pictures of the Fujifilm GFX XΩ modular medium format mirrorless camera prototype

Fujifilm X Summit at GPP Photo Week 2019 recap (Fujifilm GFX modular mirrorless camera prototype)

The post Fujifilm announces the development of its first filmmaking camera: the Fujifilm GFX Eterna (Fujifilm GFX Eterna 102 MP medium format cinema camera) appeared first on Photo Rumors.

New Nikon Z50II camera announcement expected/rumored for tonight


A new Nikon Z50II camera announcement is rumored for tonight. Here is what to expect:

  • Updated body design
  • Expeed 7
  • Flippy screen like the Z6 III
  • USB-C
  • Will use the same Nikon EN-EL25 battery
  • Same 20.9MP DX-format CMOS sensor as the Z50 (not confirmed yet, hopefully my info is wrong and they will introduce a new sensor – Fuji for example, is already using a 40MP sensor in their latest X100VI camera)
  • No battery grip will be available for the Z50 II
  • Compatible with the new Nikon Imaging Cloud

Getting closer to a new Nikon camera announcement

Nikon Italy has scheduled a “Nikon Digital Event – Discover the News” for tonight

Getting close to a new Nikon product announcement


Via NikonRumors

The post New Nikon Z50II camera announcement expected/rumored for tonight appeared first on Photo Rumors.

The Fujifilm Instax Mini Evo 90th anniversary limited edition hybrid instant camera is now in stock


The new Fujifilm Instax Mini Evo 90th anniversary limited edition hybrid instant camera is now in stock at B&H Photo and Amazon. Additional information on the limited edition can be found here:

"The mini Evo is a hybrid instant camera incorporating digital technology, and supporting the card-size mini format film released in 2021. It comes with ten lens effects including Soft Focus and Light Leak as well as ten film effects including Monochrome and Retro. These two types of effects can be combined freely to create 100 different shooting effects so that users can express their emotions through instax™ prints. The camera body sports a premium and classical look and is characterized by analog-like operability using the lens dial, film dial and print lever, designed with attention to detail such as operation noise. In June 2023, Fujifilm added Brown as a new color to Black."

Fujifilm announced new Instax Mini Link 3 and Instax Mini EVO Limited Edition cameras


Via FujiAddict

The post The Fujifilm Instax Mini Evo 90th anniversary limited edition hybrid instant camera is now in stock appeared first on Photo Rumors.

Insta360 Ace Pro 2 camera officially announced with 8k video, AI chip, Leica lens, and more


The previously rumored Insta360 Ace Pro 2 camera is now officially announced:

Meet Insta360 Ace Pro 2: Redefining Action Cameras With Unrivaled 8K Image Quality & Smarter AI

Insta360 is thrilled to announce the latest addition to its Ace series, Insta360 Ace Pro 2. This groundbreaking wide-angle action camera delivers unparalleled image quality, smarter, easier capture powered by AI, upgraded audio, and an improved rugged design made for action at its most extreme.

Co-engineered with Leica, it delivers serious performance upgrades with the industry-first dual AI chip and state-of-the-art imaging courtesy of a new 1/1.3" 8K sensor and Leica SUMMARIT lens with a 157º field of view. Creators can experience smoother videos with higher frame rates at 8K30fps and 4K60fps Active HDR, PureVideo for excellent low light performance, a bigger 2.5" flip touchscreen and more.

The action camera utilizes Insta360's advanced AI technology to offer a smarter experience from shooting to sharing. Innovative functions like the option to pause or cancel a recording, gesture and voice control, Auto Edit, and AI Highlights Assistant completely transform the experience for creators. With no more complex workflows, anyone can experience a simpler way to film and spend more time immersed in the moments they love.

Insta360 Ace Pro 2 significantly improves on its design, offering a more rugged, reliable action camera. Its waterproofing has increased to 39ft (12m), and it offers crystal-clear audio with an integrated Wind Guard and a removable Lens Guard to handle whatever you throw at it, providing full flexibility for action and sports enthusiasts.

"Our goal was to refine and enhance the groundbreaking features of the original Insta360 Ace Pro to deliver an unparalleled experience," says JK Liu, founder of Insta360. "We are confident these upgrades establish a new industry standard. Not only do they bring significant advances in AI, they empower creators to capture what was always impossible with other action cameras, opening the door to unprecedented creative potential."

Unparalleled Image Quality, Day and Night

The Leica SUMMARIT lens immediately sets it apart from competitors with its state-of-the-art image quality. Combined with an upgraded 1/1.3" 8K sensor offering 13.5 stops of dynamic range, Insta360 Ace Pro 2 delivers simply breathtaking visuals in situations other action cameras simply can't handle.

Further contributing to its image quality and performance is the industry-leading dual-chip design. Insta360 Ace Pro 2 is the first action camera with a dedicated Pro Imaging Chip that handles image processing and noise reduction, while a separate 5nm AI Chip handles further image processing and overall camera performance, providing a smooth, seamless user experience. The dual chip also enables more shooting modes and higher specifications, such as 8K30fps video, 4K60fps Active HDR (High Dynamic Range), and upgraded PureVideo. Even in fast-moving motion and high-intensity action, creators can enjoy smooth, sharp videos thanks to the higher frame rates or slow it all the way down with crisp 4K120fps slow motion.

A complex, custom-trained AI neural network underpins PureVideo, a specialized shooting mode that drastically reduces noise and enhances details in real time for cleaner, brighter images, even in extreme low light. Whether it's twilight strolls or evening rides, creators can record what they never could before. For the daytime, upgraded 4K60fps Active HDR brings out all the details in intense highlights and shadows for more vibrant footage. Meanwhile, a wider 157° lens FOV captures more of the surroundings, perfect for vlogging or when the scenery really matters.

Exclusive Leica-engineered color profiles infuse footage with their signature aesthetic, adding a touch of elegance to every shot. Insta360's devotion to color accuracy is seen elsewhere with Insta360 Ace Pro 2's ability to retain rich and precise colors, even underwater.

Ready for Action Anytime, Anywhere

The upgraded design proves to be even more rugged, ready for when you ramp up the action. Waterproofing has increased to 39 feet (12 meters) or 197 feet (60 meters) with the Dive Case, and it handles temperatures as low as -4ºF (-20ºC) with ease, perfect for winter sports and extreme climates.

The new, removable Lens Guard provides greater all-around protection, meaning creators can feel confident to push the limits further and capture the impossible, knowing their action cam is up to the challenge.

An all-new Wind Guard keeps wind and noise at a minimum during those peak moments, ready to snap on and off as you need. With refreshed audio algorithms bringing professional-grade clarity to your content, you can immerse your viewers like never before. What's more, the magnetic mounting system lets you seamlessly switch between accessories. Less time spent unscrewing and screwing your camera and mounts, more time in the moment.

Insta360's leading FlowState Stabilization technology ensures videos remain incredibly smooth no matter what, while 360º Horizon Lock, now applied automatically in-camera, keeps everything perfectly level. Prioritizing performance and convenience, Insta360 Ace Pro 2 sports a bigger 1800mAh battery and a new Endurance Mode that offers a 50% longer runtime at 4K30fps than Insta360 Ace Pro. Fast charging powers the battery to 80% in 18 minutes or 100% in 47 minutes, so you can get back to the action quicker.

Insta360 has expanded its compatibility with several top third-party sports accessories, allowing action and sports enthusiasts to add a new level of detail. For data-rich videos, overlay real-time stats from third-party sports brands, including Garmin, Apple, COROS, and more. Alternatively, users can add stats from their phone directly in the Insta360 app without any extra gear or use the GPS Preview Remote for easy live preview, remote control, and real-time GPS data. For moto vloggers, pair Insta360 Ace Pro 2 with your motorcycle helmet headset from Sena, Cardo, and more for clear dual-track audio and hands-free control every ride.

Made for those who demand the highest standard of action capture, Insta360 Ace Pro 2 offers the perfect combination of durability and high-quality performance to capture life's thrills with confidence.

Smarter, Easier Capture & Editing

Insta360 Ace Pro's flip touchscreen proved an essential and convenient tool for creators and has been further upgraded to 2.5 inches. With a 70% increase in pixel density, a 6% increase in brightness and a 100% increase in flip durability, it allows for perfect framing and easier preview for vlogging, selfies, and difficult angles, all while remaining visible under bright sunlight. Instead of guessing if your shot looks perfect, you can shoot with confidence, knowing it is.

Internally, Insta360 Ace Pro 2 offers innovative solutions to problems that have hindered action enthusiasts for years:

  • 4K Clarity Zoom - Want a close-up but the image quality becomes too grainy? Zoom in and out 2x without losing quality.
  • Pre-Recording - Never miss a moment with up to 120 seconds of footage saved before you even hit record.
  • Gesture & Voice Control - Use quick hand signals or verbal commands to control the camera, such as start/stop recording or take a photo, ideal if it's mounted out of reach.
  • Pause/Resume Recording - Got time between shots? Hit pause and continue recording when you need to keep everything in one continuous file for easier file management and editing.
  • Timecode - Seamlessly synchronizes multiple cameras for an efficient editing workflow.

Insta360's revolutionary AI features demonstrate a commitment to making shooting and editing as accessible as possible. Anyone, regardless of their skill level, will be amazed at what they can create. For those who aren't confident editing, AI Highlights Assistant automatically finds the best moments from a video and delivers the highlights for review, all in-camera. Creators can merge every thrilling moment into one incredible recap or choose the ones their favorites and delete any unwanted clips to save storage.

The Assistant also helps craft your next reel from your adventures and pushes it directly to your smartphone via the Insta360 app. Look back on all your Memories and share those unforgettable moments in seconds.

Acting as a full editing suite in your pocket, the Insta360 mobile app fully embraces the game-changing possibilities of AI with advanced Auto Editing, one-tap templates and creative Shot Lab effects. Instead of spending hours learning complex tools and editing workflows, AI does it all for you, bringing your clips to life with dynamic cuts and transitions. Creators can even achieve the infamous Invisible Selfie Stick effect with the AI Selfie Stick Eraser in the app for third-person views. Looking for a real twist? AI Warp uses preset or custom keywords to bring your wildest ideas to life.

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Coming soon: new DJI Osmo 360 camera


DJI has a recent filing with the FCC for a new DJI Osmo 360 camera and accessories (currently, only Rioch, Insta360, and GoPro have 360 cameras):



The documents will be treated confidentially for 180 days, so we should expect the official announcement in the next few months.

There is a chance that the new DJI Osmo 360 camera will not be sold in the US, just like the latest DJI Air 3S drone:

DJI Air 3S drone officially announced, not listed for sale in the US

Confirmed: the new DJI Air 3S drone is currently blocked by US customs

The post Coming soon: new DJI Osmo 360 camera appeared first on Photo Rumors.

The Insta360 Ace Pro 2 camera teaser is already out: announcement on October 22


      

Insta360 released a teaser today for the already leaked Ace Pro 2 camera that will replace the current model on October 22:

Here are the rumored/leaked specifications:

  • Price: $400
  • Leica SUMMARIT-A 13mm f/2.6 lens
  • 2x digital zoom
  • 1/1.3-inch 50MP CMOS sensor
  • 8K 4320р video
  • 2.5-inch LCD screen
  • Improved battery life
  • Extended dynamic range
  • Water resistance: 33 feet
  • HDR Mode
  • microSD memory card
  • Dual AI chip

The latest Insta360 Ace Pro 2 camera leaks

More Insta360 Ace Pro 2 camera leaks

Insta360 Ace Pro 2 camera coming next with a Leica Super-Summarit-A lens (leaked picture included)

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New camera and lenses announced at the 2024 Fujifilm X Summit






Most of the information on the new Fujifilm products has already leaked. Here is some additional coverage, including pre-order links:

  • 26.1-megapixel sensor
  • Large & bright touchscreen LCD
  • Compact and lightweight body
  • Three built-in microphones and external mic/USB-C connections
  • Built-in presets for incredible footage out-of-camera
  • Highly accurate AI-assisted autofocus

Fujinon XF16-55mmF2.8 R LM WR II lens overview:

  • Successor to the popular XF 16-55mm F2.8 R LM WR lens
  • The flagship model in the X mount lineup with upgraded features
  • Premium optics featuring 16 elements arranged into 11 groups
  • Includes 4 aspherical, 3 ED, & 1 super ED element
  • Improved 11-blade aperture diaphragm for circular bokeh
  • Constant f2.8 aperture for exceptional low-light performance
  • Maintains a 0.3m minimum focusing distance across the focal range
  • Maximum magnification of 0.21x for detailed close-ups
  • High-speed linear motor for accurate focusing in 0.02 seconds
  • New aperture click switch improves continuous aperture control
  • Minimises focus breathing for more consistent framing
  • 37% volumetric & weight reduction for incredibly compact build
  • Dust, weather, & temperature-resistant with 12 sealing points
  • Fluorine coating on the front element prevents smudges
  • 72mm thread for attaching optional filters & hoods

Fujinon XF500mmF5.6 R LM OIS WR lens overview (Amazon):

  • APS-C format super-telephoto X-mount prime lens
  • Features the longest focal length in the XF line-up for prime lenses
  • 500mm focal length ideal for sports, wildlife, and aircraft photography
  • Has an impressive 35mm equivalent focal length of 762mm
  • Incredible optical construction featuring 21 elements in 14 groups
  • Includes 5 Extra-Low Dispersion (ED) and 2 Super ED elements
  • Equipped with 5.5 stops of Optical Image Stabilisation (O.I.S)
  • Linear focus motor enables fast, accurate, and silent autofocus
  • Offers time-saving focus limiter and focus memory functions
  • 2.75m minimum focus distance and 0.2 maximum magnification
  • Rear-weighted design enables improved operation when panning
  • Compatible with 1.4x and 2.0x Tele-Converters for extended reach
  • Lens feet are Arca Swiss compatible for use with tripods/heads
  • Weather-resistant with a fluorine-coated front lens element
  • Compact and lightweight at just 1335g for improved mobility

Major leak of all upcoming Fujifilm products: XF 16-55mm, XF 500mm, and X-M5

Here are the prices of the upcoming Fujifilm cameras and lenses

Fujifilm X Summit CLAY Studios 2024 Live Blog – Fujifilm X-M5, Fujinon XF500mm f/5.6 R LM OIS WR, Fujinon XF16-55mm f/2.8 R LM WR II, and More

Fujifilm Launches Mirrorless Digital Camera “FUJIFILM X-M5”

Fujifilm Launches “FUJINON Lens XF16-55mmF2.8 R LM WR II”

Fujifilm Launches “FUJINON Lens XF500mmF5.6 R LM OIS WR”

The post New camera and lenses announced at the 2024 Fujifilm X Summit appeared first on Photo Rumors.

Major leak of all upcoming Fujifilm products: XF 16-55mm, XF 500mm, and X-M5

Fujinon XF16-55mm f/2.8 R LM WR II

  • Approximately 37% reduction in weight
  • Optimized lens configuration for superior image quality
  • Introduction of the “Aperture Click Switch” for seamless video recording
  • 11 groups, 16 elements
  • 4 aspherical lenses
  • 1 Super ED lens
  • 3 ED lenses
  • See the full details here

Fujinon XF 500mm F5.6 R LM OIS WR

Specification Details
Lens configuration 21 elements in 14 groups (includes 5 ED and 2 super ED elements)
Focal length (35mm format equivalent) f=500mm (762mm)
Angle of view 3.3°
Max. aperture F5.6
Min. aperture F22
Aperture control
Number of blades 9 (rounded diaphragm opening)
Stop size 1/3EV (13 stops)
Minimum focus distance (measured from focal plane) 2.75m
Max. magnification 0.2x
External dimensions: Diameter x Length* (approx.) φ104.5mm x 255.5mm (distance from camera lens mount flange)
Weight* (approx.) 1,335g (excluding caps, hoods and Tripod collar foot)
Filter size φ95mm
Accessories included Front lens cap FLCP-95, Rear lens cap RLCP-001, Lens hood, Lens pouch, Tripod collar foot, Shoulder strap
 See the full details here.

Fujifilm X-M5

Specification Details
Image Sensor 26.1 million pixels
Processor X Processor 5
Video Recording 6.2K/30P 4:2:2 10-bit video
Vertical Video Mode 9:16 Short Movie Mode
Base ISO 160
Storage UHS-I
Image Stabilization Digital Image Stabilization (Movie mode only)
Screen 3.0 inch vari-angle Touch Screen, 1.04 million dots
Microphone Direction Settings SURROUND, FRONT PRIORITY, BACK PRIORITY, FRONT & BACK PRIORITY
Vlog Mode Yes
Film Simulations 20
Terminals - USB Type-C (10Gbps)
- HDMI Micro connector (Type D)
- ø3.5mm stereo mini connector (Microphone)
- ø3.5mm stereo mini connector (Headphone)
Battery NP-W126S
Battery Life (Stills) - Economy Mode: Approx. 440 frames
- Normal Mode: Approx. 330 frames
Actual Battery Life (Movie Capture) - 6.2K: Approx. 45 min. (29.97p)
- 4K: Approx. 50 min. (29.97p)
- Full HD: Approx. 45 min. (59.94p), Approx. 50 min. (120P)
Continuous Battery Life (Movie Capture) - 6.2K: Approx. 65 min. (29.97p)
- 4K: Approx. 85 min. (29.97p)
- Full HD: Approx. 80 min. (59.94p)
Dimensions - Width: 111.9 mm
- Height: 66.6 mm
- Depth: 38.0 mm (minimum depth: 33.5 mm)
Weight 355 g (with battery and SD card)
Operating Temperature 0℃ to +40℃
Operating Humidity 10% to 80% (no condensation)

See the full details here.

The post Major leak of all upcoming Fujifilm products: XF 16-55mm, XF 500mm, and X-M5 appeared first on Photo Rumors.

Sigma interviews: the future of the Sigma fp, medium format lenses for the Fuji GF system, and more


Sigma interviews - the future of the Sigma fp, medium format lenses for the Fuji GF system, and more:

On Sigma medium format lenses:

Q: Have you guys considered making any optics for the Fuji GF system or like a larger sensor medium format system?

G: Okay, so a question about future roadmaps related to Fuji GFX systems.

K: Yes, I do personally. My vision for the company’s future is to become the number one optics brand or “master of optics”. In order to become such a premium brand, we need to make such – really, really good lenses for that format. So, I would like to challenge. (Sigma)

On the future of Sigma fp:

President Yamaki said he "never expected" that the SIGMA fp would be accepted in the market and continue to be used for over four years. However, this is only in Japan, and although "China has come a little bit," he said that the popularity of the SIGMA fp continues only in Japan.

Regarding the future strategy for the SIGMA fp series, President Yamaki commented, "It hasn't been decided yet, but basically we want to evolve it." President Yamaki emphasized that there is potential in the SIGMA fp concept of compactness, simplicity and expandability, and said, "We want to continue to pursue this in the future." (DC.Watch)

Reminder - Sigma has an fp camera event on October 25th:

Sigma fp event on October 25 – will there be a new camera announcement?

The post Sigma interviews: the future of the Sigma fp, medium format lenses for the Fuji GF system, and more appeared first on Photo Rumors.

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