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List of upcoming 7Artisans lenses: 35mm f/1.4 XF, 27mm f/2.8 XF, and 50mm f/1.8 L

7Artisans is rumored to announce three new lenses this month (March 2025):

  • 7Artisans AF 35mm f/1.4 XF (pictured above): expected at the end of March
  • 7Artisans AF 50mm f/1.8 L-mount: expected at the end of March
  • 7Artisans AF 27mm f/2.8 XF (pictured above): expected to launch on March 13 with a retail price of $129. Here are the main features:
    • Ultra-Light & Portable: Designed for on-the-go convenience.
    • STM Stepping Motor: Smooth, fast, quiet, and precise autofocus for flawless shots.
    • Versatile Scene: From streets to portrait scenes and sweeping landscapes.
    • Exceptional Image Quality: Crisp details, vibrant colors.

Check the official 7Artisans website for updates.

More upcoming 7Artisans lenses:

More new AF lenses from 7Artisans: 35mm f/2.8, 25mm f/1.8, 35mm f/1.8, and 50mm f/1.8

7Artisans will soon release a new AF 35mm f/1.4 APS-C lens for Fuji X-mount

7Artisans to announce a new 24mm f/1.8 lens tomorrow (E/L/Z) *UPDATED*

New 7Artisans 50mm f/1.8 AF lens for Leica L-mount now available

The post List of upcoming 7Artisans lenses: 35mm f/1.4 XF, 27mm f/2.8 XF, and 50mm f/1.8 L appeared first on Photo Rumors.

OM SYSTEM on a new PEN camera: “The PEN series is a core part of the OM SYSTEM lineup, and we are actively exploring the possibility of a successor“



Phototrend published their latest interview with OM SYSTEM executives at the 2025 CP+ show. One of the questions asked was about the future of the currently discontinued PEN camera line, and Kazuhiro Togashi (Vice President of Product Planning and Brand Strategy) responded that "The PEN series is a core part of the OM SYSTEM lineup, and we are actively exploring the possibility of a successor":


The English recap of the interview can be found here:

OM SYSTEM PEN camera rumors

Via 43addict

The post OM SYSTEM on a new PEN camera: “The PEN series is a core part of the OM SYSTEM lineup, and we are actively exploring the possibility of a successor“ appeared first on Photo Rumors.

A new Canon RV compact mirrorless camera leaked online

Here is the first leaked picture of the Canon RV compact mirrorless camera:


There are no other details for now - stay tuned.

Update - here is the original full post from Chinese social media:

The post A new Canon RV compact mirrorless camera leaked online appeared first on Photo Rumors.

Five new Petzval lenses were on display at the 2025 CP+ show (not officially announced yet)

Clockwise from the bottom: 24mm f/2, 55mm f/1.7, 80.5mm f/1.9, 35mm f/2. In the center is the 135mm f/2.8.

Lomography displayed a new series of Petzval lenses at the 2025 CP+ show in Japan with easily adjustable "swirly bokeh" (the lenses are not yet officially announced):

  • Petzval 24mm f/2
  • Petzval 35mm f/2
  • Petzval 55mm f/1.7
  • Petzval 80.5mm f/1.9
  • Petzval 135mm f/2.8

Additional pictures:

Petzval 55mm f/1.7

Petzval 135mm f/2.8

The "swirly bokeh" ring

Petzval lenses were created in the 19th century and were the world's first objective lenses for photography. Their most distinctive feature is the swirling bokeh that appears in the out-of-focus areas. This unique bokeh creates a nostalgic atmosphere in portrait photography.

Lomography has previously released 55mm and 80.5mm products, but now they have added three new lenses to the Petzval series: 24mm, 35mm, and 135mm. The new Petzval series does not just increase the focal length lineup. The introduction of a high-precision correction mechanism makes it possible to change the level of "swirly bokeh" without focus shift (shift in the focal position.  (Capa Camera Web)

The post Five new Petzval lenses were on display at the 2025 CP+ show (not officially announced yet) appeared first on Photo Rumors.

Interview with Tamron at the 2025 CP+ show: “We plan to launch up to 10 new lenses per year”



Phototrend published their interview with Tamron at the 2025 CP+ show - here is the recap:

  • Event and Interviewee: Interview with Kota Misawa, Marketing Planning Manager of Tamron’s Imaging Products Business Unit, at CP+ 2025 in Yokohama, Japan.
  • New Product Goal: Tamron plans to release up to 10 new products per year to meet market demands.
  • Production Expansion: New factory in Vietnam opening in 2025, aiming for 45% production in China, 45% in Vietnam, and 10% in Japan for stability and efficiency.
  • Quality Assurance: Emphasis on maintaining "Japanese quality" across all manufacturing locations, challenging stereotypes.
  • Product Focus: Strong demand for prime lenses (e.g., new 90mm macro lens); plans to expand fixed focal length options alongside signature zooms.
  • Mirrorless Market: Intent to develop more lens options for Canon RF mount users, adapting to the growing mirrorless segment.
  • Innovative Lenses: Showcased unique zoom ranges like 50-300mm and 28-300mm at CP+ 2025, reflecting Tamron’s creative approach.
  • Software Updates: Tamron Lens Utility enhancements planned for 2025, with wireless connectivity under consideration.
  • Marketing Highlight: Collaboration with Godzilla at CP+ 2025, featuring an immersive booth blending photography and cinematic effects.
  • Growth Outlook: Misawa credits past success to customer feedback and delivering high-quality, distinctive optics; optimistic about future expansion.
  • Overall Strategy: Commitment to innovation, adaptability, and strengthening Tamron’s position in the photography market.

Tamron did not introduce any new lenses at CP+, but they did announce a new manufacturing plant in Vietnam (to avoid China tariffs?)

Tamron released 2024 annual financial results

The post Interview with Tamron at the 2025 CP+ show: “We plan to launch up to 10 new lenses per year” appeared first on Photo Rumors.

Additional information on the new Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens


Here is some additional information on the new Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens:

  • Versatile Super-Wide Zoom: 14mm to 24mm focal range
  • Technological Innovation: The world’s first 14-24mm (Sony E) compatible super-wide zoom lens allows front filters
  • Ultra-Close-Up Shooting: Minimum focusing distance of just 0.18m
  • Compact & Lightweight Design: Dimensions: 88.8 x 84.0mm | Weight: 445g
  • Jointly Developed with LK Samyang: A perfect blend of German optical expertise and advanced manufacturing technology

Collaboration with LK Samyang Leads to New Super-Wide Zoom Lens.

At CP+ 2025, the largest imaging exhibition in Japan, which taking place from February 27 to March 1, LK Samyang, in collaboration with Schneider-Kreuznach, unveiled the new AF 14-24mm F2.8 FE super-wide zoom lens. This innovative lens combines Schneider-Kreuznach renowned optical proficient with LK Samyang’s advanced technology, resulting in a significant product for the mirrorless market.

The AF 14-24mm F2.8 FE will officially be released in April 2025 by LK Samyang, marking the first of many innovative products resulting from this strategic partnership. Schneider-Kreuznach remains dedicated to driving optical innovation and expanding ist global market presence through continued investment in research and development and strong collaborations.

Dr. Wolfgang Ullrich, CEO of the Schneider-Kreuznach, said:

“We are pleased to extend our presence in the still photography market with our expertise in optics. This initiative is an important step for our company, and we are proud to collaborate with LK Samyang. Together, we are developing our first mirrorless lenses designed specifically for photography enthusiasts.“

Mr. Bonwook Koo, CEO of LK Samyang, stated, “We will continue our collaboration with Schneider-Kreuznach to develop and release zoom lenses that meet consumer needs, while ensuring sustained momentum for growth in the interchangeable lens market.”

Additional information on the new Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens (+ first sample photos)

Surprise: Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens for Sony E-mount (2025 CP+)

The post Additional information on the new Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens appeared first on Photo Rumors.

Fujifilm X Summit Prague 2025 officially announced, front of the upcoming GFX 100RF medium format fixed lens camera revealed


Fujifilm officially announced the 2025 X Summit in Prague (March 20). They also displayed a teaser fron view of the upcoming/rumors Fujifilm GFX 100RF medium format fixed lens camera:


Here are the rumored Fujifilm GFX 100RF specifications from December last year:

  • Crop zoom lever under the shutter button
  • Dedicated aspect ratio dial
  • Size similar to the Fuji X-Pro 3
  • 100 MP sensor
  • No IBIS
  • Built-in  GF 35mm f/4 Lens
  • The estimated dimensions of the camera can be found here
  • The Fujifilm X Summit Prague 2025 page can be found here.
  • Related coverage:

What we know so far on the rumored Fujifilm GFX 100RF medium format camera with a built-in GF 35mm f/4 lens

Fujifilm is already teasing the GFX100RF fixed lens medium format camera for Fujikina Prague 2025 (March 22-23)

The latest Fujifilm rumors

Fujifilm registered a new FF250001 camera in Asia, here are the possible upcoming models

Fujifilm Patent For GFX Fixed Lens Found


Via FujiAddict (TwitterFacebook: GFX | X-H | X-T | X-SX-Pro | X-E | X-A | X100)

The post Fujifilm X Summit Prague 2025 officially announced, front of the upcoming GFX 100RF medium format fixed lens camera revealed appeared first on Photo Rumors.

Reminder: tomorrow is the last day to get the 5DayDeal Landscape Photography Bundle 2025 pre-order savings



This is a quick reminder that tomorrow is the last day to get the 5DayDeal Landscape Photography Bundle 2025 pre-order savings (prices will go up after tomorrow).

Like in previous years, the 2025 5DayDeal Landscape Photography Bundle contains a package of photography tools at a significant discount. Several different bundles are available, and a portion of the sales will go to charities:


The post Reminder: tomorrow is the last day to get the 5DayDeal Landscape Photography Bundle 2025 pre-order savings appeared first on Photo Rumors.

The new Meike AF 85mm f/1.8 Pro lens for Fujifilm X-mount is now available


The previously rumored Meike AF 85mm f/1.8 Pro lens for Fujifilm X-mount is now available at Amazon, B&H Photo, and the official Meike online store (international shipping). Additional information on the lens can be found here.

  • Full-Frame | f/1.8 to f/16
  • Fast Aperture Portrait-Length Prime
  • Autofocus Design
  • STM Stepping Motor
  • 1 UHR, 3 HR & 2 ED Elements
  • Multilayer Coatings
  • Electronic Contacts Maintain EXIF Data
  • USB Port for Firmware Upgrades

The lens has already been announced for E/Z/L mounts in October of last year:

The new Meike 85mm f/1.8 Pro full-frame lens (E/Z/L) is now available to order for $339

Meike to release new lenses for Fuji X-mount on March 3rd

Two new Meike lenses coming soon

Via FujiAddict

The post The new Meike AF 85mm f/1.8 Pro lens for Fujifilm X-mount is now available appeared first on Photo Rumors.

Confirmed: Panasonic to introduce new fixed-lens camera(s)


In a recent interview at the 2025 CP+ show, Panasonic executives confirmed that the company is actively planning the introduction of new fixed-lens camera(s):

In terms of market demand insights, Panasonic has keenly noticed that the fixed-lens camera market has seen a trend of demand recovery. As mobile phone photography functions become increasingly powerful, competition in the mobile phone market has become increasingly fierce. Fixed-lens cameras have become an important direction for mobile phones to achieve differentiated competition due to their unique functional characteristics. For example, the long focal length function has opened up new possibilities for mobile phone photography. Based on this market change, Panasonic is full of expectations for the fixed-lens camera market and is actively planning the introduction of new products. Although the specific time for the release of new products cannot be determined at present, it can be seen that Panasonic has carried out in-depth thinking and layout in this field. (fengniao)

Panasonic recently introduced the ZS99 compact fixed lens camera:

Panasonic announced two new point-and-shoot cameras: Lumix G97 and ZS99

The post Confirmed: Panasonic to introduce new fixed-lens camera(s) appeared first on Photo Rumors.

Something you have not seen before: this new ZNONZ II lens captures images by using diffracted light




Here is another interesting product that was on display at the 2025 CP+ show in Japan - the ZNONZ II lens captures an image by using diffracted light:

ZNONZⅠ makes an interesting “lens” that doesn’t use any lenses because it captures an image using diffracted light. The founder, Tatsuoki Takeda became tired of clinically perfect photography and decided to do something new with zone plate photography, which is a style of pinhole photography. The lens mount is a universal Leica M mount, and there are two types of lenses “Type I uses an amplitude type zone plate, while Type II uses a phase type zone plate.” They both are turret type that can produce four different images that is operated by the dial on the side that is similar to a wristwatch dial, but it to keep it from being misaligned with the optical access a geneva mechanism was developed for a mechanical feel.


Additional informtion on the lens is available here and here:

Unique ZNONZⅠ II “Lens” Shown at CP+ 2025

This InstantSnap camera by Escura just has a large optical viewfinder (displayed at the 2025 CP+ show)

Via Fujiaddict

The post Something you have not seen before: this new ZNONZ II lens captures images by using diffracted light appeared first on Photo Rumors.

This InstantSnap camera by Escura just has a large optical viewfinder (displayed at the 2025 CP+ show)


At the 2025 CP + show, the Japanese camera brand Escura displayed an unusual InstantSnap camera with only a large optical viewfinder for composition:

The Escura’s InstantSnap is a unique toy digital camera set for a May release at an estimated 7,000 yen. This lightweight (28g), card-sized camera lacks an LCD screen and instead relies on a large viewfinder for shot composition. It uses a  1.3MP sensor, a fixed 1/125-second shutter, and supports photo and video recording onto a microSD card. Images are viewable via a USB-C connection to a smartphone.

Additional pictures via DC.Watch:


The post This InstantSnap camera by Escura just has a large optical viewfinder (displayed at the 2025 CP+ show) appeared first on Photo Rumors.

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