theodp writes: America's National Football League announced that beginning with the 2025 season, Sony's Hawk-Eye virtual measurement technology will assess and identify first downs after a ball spot. Sony's Hawk-Eye virtual measurement technology, which consists of six 8K cameras for optical tracking of the position of the ball, is operated from the NFL's "Art McNally GameDay Central Officiating Center" in New York and is integrated with the League's existing replay system. It will serve as an efficient alternative to the process of having a three-person chain crew walk chains onto the field and manually measure whether 10 yards have been met after the official has spotted the ball.
However, the chain crew will remain on the field in a secondary capacity.
The NFL's executive VP of football operations says their move brings "world-class on field officiating with state-of-the-art technology to advance football excellence." (The NFL's announcement notes the whole process takes about 30 seconds, "saving up to 40 seconds from a measurement with the chains.")
The move comes a full seven years after Apple introduced its iPhone Measure app...
It seems that SonyAddict was the only website that noticed and reported on the new Sony HVL-F46RMA and Sony HVL-F28RMA flash units that were announced a few days ago:
Le troisième volet du Spiderverse en version animée, Beyond the Spiderverse, n'arrivera pas avant plusieurs années au cinéma. La date, récemment annoncée, est lointaine.
Sony has developed a new TV display technology combining individual red, green, and blue LEDs for backlighting, potentially offering a middle ground between existing Mini LED and OLED panels. Dubbed "General RGB LED Backlight Technology," the system enables precise color control without sacrificing brightness, reaching 4000 cd/m2 -- matching Sony's professional reference monitors.
Unlike conventional Mini LED TVs that use arrays of blue LEDs, Sony's RGB implementation delivers significantly improved color accuracy and viewing angles. In side-by-side comparisons with Sony's premium Bravia 9 Mini LED TV, the RGB prototype displayed deeper color gradations and eliminated the characteristic bluish blooming effect around bright objects on dark backgrounds.
The technology isn't entirely novel, the Verge reports -- Sony released a Qualia TV with RGB backlighting in 2004 and demonstrated "Crystal LED" prototypes in 2012. Competitors including Hisense, TCL, and Samsung are developing similar systems. While the RGB LED prototype outshone Sony's QD-OLED A95L in brightness, differences in color reproduction were less pronounced. The technology appears particularly promising for larger displays in bright environments where OLED's limitations become apparent.
Mark Cerny, architecte des PlayStation, a annoncé que le PSSR de la PlayStation 5 Pro sera amélioré en 2026, en intégrant des évolutions du FSR 4 du constructeur AMD. Les propriétaires de cette console onéreuse peuvent s'en réjouir.
Sony is working on a prototype AI-powered version of at least one its PlayStation game characters. The Verge: An anonymous tipster has shared an internal video from Sony's PlayStation group with The Verge that demonstrates an AI-powered version of Aloy from Horizon Forbidden West. The video is narrated by Sharwin Raghoebardajal, a director of software engineering at Sony Interactive Entertainment who works on video game technology, AI, computer vision, and face technology for Sony's PlayStation Studios Advanced Technology Group.
Raghoebardajal demonstrates an AI-powered version of Aloy that can hold a conversation with a player through voice prompts during gameplay. Aloy can be seen responding to queries with an AI-powered synthesized voice and facial movements, both in a demo setting and within the full Horizon Forbidden West game. Raghoebardajal makes it clear this is just a prototype that has been developed alongside Guerrilla Games to demonstrate the technology internally at Sony.
Sony has removed more than 75,000 AI-generated deepfake songs mimicking artists including Harry Styles and Beyonce from online platforms, the company revealed in a submission to the UK government, adding this likely represents just a fraction of fake songs circulating online.
The proliferation of these unauthorized AI replicas has caused "direct commercial harm to legitimate recording artists, including UK artists," Sony stated. The company's intervention comes as Britain considers new copyright legislation that would permit AI companies to train models using artist material, a proposal that would require rights holders to opt out rather than requiring permission.
Sony a annoncé une baisse de prix assez conséquente du PlayStation VR2, le casque de réalité virtuelle de la PS5. Sans un catalogue plus rempli, elle ne suffira pourtant pas à lui assurer le succès espéré par la firme.
Sony 400-800mm F6.3-8 G OSS Super Telephoto Zoom G Lens
The first*1 α series super-telephoto zoom lens to cover the 400 to 800 mm range
High resolution and natural bokeh throughout the zoom range
Internal zoom for stable handling
Fast, precise AF captures even fast-moving subjects
High-performance 1.4x and 2.0x teleconverters extend the lens’s focal length
Durable for tripod-mounted shooting and mount to UNC standard 1/4-20, or 3/8-16 screws
Optical SteadyShot stabilization, with mode switch
New lens hood designed with a lock button and filter opening
Dust and moisture resistance*6 plus high durability
Minimal focus breathing for movies
Extended Reach, Bokeh, and Autofocus
As the newest addition to our G lens lineup, the 400-800mm F6.3-8 G OSS is designed for exceptional performance and consistency, even while extended to the furthest focal length. It is the first Alpha lens to offer a super-telephoto range of 400mm to 800mm, delivering unparalleled reach for the Sony Alpha full-frame system. For applications such as birding photography, the 400mm to 800mm zoom range allows photographers to locate subjects at the wide 400mm end before zooming in up to 800mm for tight, detailed shots. For those who need even more reach, the 400-800mm F6.3-8 G OSS is compatible with the 1.4x and 2x teleconverters2, extending its range up to a staggering 1600mm.
An internal zoom mechanism maintains a balanced length and weight distribution while adjusting focal lengths—enhancing stability and handling. A smooth, responsive zoom ring allows for precise adjustments, while a carefully designed structure helps prevent accidental focal length shifts. In addition, this lens’ zoom ring features a short rotation throw which enables quick zoom adjustments essential for tracking fast-moving subjects in birding, wildlife, and sports photography.
The 400-800mm F6.3-8 G OSS is designed for exceptional optical performance, featuring an 11-blade circular aperture that produces beautifully smooth, creamy backgrounds with stunning bokeh when shooting at a narrow depth of field. Six ED (Extra-low Dispersion) glass elements effectively minimize chromatic aberration, while advanced coatings suppress flare and ghosting, ensuring crisp, high-contrast images even in backlit conditions.
For fast, precise focusing, the lens is equipped with two precision linear motors, enabling seamless tracking that keeps up with the Alpha 9 III’s 120 fps3 maximum burst speed and up to 240 fps in video4. Its quiet operation, focus range switch, and suppressed focus breathing allow for enhanced control and make this lens an excellent choice for both photo and video use.
Enhanced Stability, Control, and Durability
The 400-800mm F6.3-8 G OSS delivers solid support for both handheld and tripod-mounted shooting. Its built-in Optical SteadyShot (OSS) image stabilization minimizes shake-induced blur, and when paired with an Alpha camera body featuring in-body stabilization, stability is further enhanced. Durable construction, optimized balance, and a non-removable foot maximize reliability and performance. For tripod use, the tripod mount foot allows quick rotation between horizontal and vertical orientations, offering versatility for various shooting scenarios.
Designed for high-level control and reliability, the lens features three customizable focus hold buttons positioned at 90° increments for easy access in any orientation. Full-time Direct Manual Focus (DMF) automatically engages manual focus when the focus ring is adjusted, allowing for seamless fine-tuning. The redesigned lens hood includes a lock button and filter opening, ensuring effortless operation in any environment.
Additionally, the dust- and moisture-resistant5 design enhances durability, while a fluorine-coated front element repels contaminants for easier cleaning.
Sony 16mm F1.8 G Full-Frame Ultra-Wide Prime Lens
16 mm ultra-wide G Lens with a stunning blend of high resolution and beautiful bokeh at F1.8
Two AA (Advanced Aspherical) lens minimize field curvature and astigmatism for stunning resolution
Minimum focus distance: 0.15 m (0.5ft) (AF)/0.13 m (0.43ft) (MF)
Compact and lightweight design of approx. 304 g (10.8 oz.)
Two XD linear motors for fast, precise, quiet autofocus that supports high-level imaging
Minimized focus breathing, refined, stable performance for movies
Front filter can be attached (filter diameter φ67 mm)
Both a click ON/OFF switch and an iris lock switch for quick, flexible aperture control
A dust and moisture resistant design
Ultra-Wide Performance with Stunning Bokeh
The 16mm F1.8 G is engineered for breathtaking, dynamic perspectives with an ultra-wide 16mm focal length. Its advanced optical construction includes two AA (Advanced Aspherical) elements to ensure razor-sharp resolution across all apertures. A combination of one Super ED (Extra-low Dispersion) glass element and three ED elements effectively suppresses chromatic aberration, delivering edge-to-edge clarity. Additionally, Sony’s optimized coating minimizes flare and ghosting, resulting in stunning image quality even in challenging lighting conditions.
With a bright F1.8 maximum aperture and an 11-blade circular diaphragm, the 16mm F1.8 G produces beautiful, creamy bokeh that enhances subject separation. Its impressive close-up performance allows for a minimum focus distance of just 0.5 ft (0.15 m) with autofocus and a maximum magnification of 0.25x. When using manual focus, these values improve up to 0.43 ft (0.13 m) and 0.30x, enabling unique wide-angle compositions with extraordinary depth.
Powerful Performance in a Compact Form
Through advanced optical engineering, including Sony’s high-precision AA lens elements, the 16mm F1.8 G maintains ultra-wide capabilities in an impressively compact and portable form factor. Measuring just 3 x 3 in (73.8 x 75 mm) and weighing approximately 10.8 oz (304 g), it offers exceptional mobility without compromising image quality. Designed for professionals on the go, this lens excels in capturing expansive landscapes and intricate architectural compositions with precision and clarity.
Fast and Accurate Autofocus
Equipped with two XD (Extreme Dynamic) linear motors, the 16mm F1.8 G delivers rapid, precise autofocus with remarkable tracking performance. A newly developed control algorithm enhances responsiveness while reducing delay and vibration, ensuring smooth, near-silent operation. This makes it an exceptional choice for both stills and video, especially when capturing fast-moving subjects.
Optimized for Stable Video
Designed with videographers in mind, the 16mm F1.8 G minimizes focus breathing for seamless focus transitions. It fully supports the breathing compensation function1 available in compatible Sony Alpha camera bodies and pairs effortlessly with in-body Active Mode2 image stabilization to ensure steady footage, even while shooting handheld or on the move. The lens also features a standard 67mm front filter thread, making it easy to integrate with a wide range of filter accessories. The compact design3 is ideal for gimbal use.
Intuitive Controls and Reliable Build
The 16mm F1.8 G offers comprehensive manual controls, including a responsive focus ring, customizable focus hold button, focus mode switch, aperture ring, and iris lock switch. The aperture ring allows for tactile exposure adjustments, while the click ON/OFF switch enhances flexibility for both photography and video applications. Built to ensure durability and reliability in challenging environments, the 16mm F1.8 G features a dust- and moisture-resistant design and a fluorine-coated front element.
Généralement plus performant que les écouteurs sans-fil, le casque Bluetooth à réduction de bruit active reste aujourd'hui le meilleur choix pour profiter au mieux de ses playlists. Vous cherchez les meilleurs références en 2025, elles sont toutes ici.
Sony released their Q3 FY2024 financial results - here is the recap from SonyAddict:
Entertainment, Technology & Service Segment:
Next is the ET&S segment.
Sales for the quarter decreased 4% year-on-year to 704.5 billion yen, primarily due to a decrease in unit sales of televisions, while operating income remained essentially flat at 77.1 billion yen.
The full-year forecast is unchanged from the previous forecast.
Imaging & Sensing Solutions Segment:
Next is the I&SS segment.
Sales for the quarter were essentially flat year-on-year at 500.9 billion yen, primarily due to a decrease in sales of mobile image sensors offsetting the impact of foreign exchange rates.
Despite the positive impact of foreign exchange rates, operating income decreased 2% year-on-year to 97.5 billion yen primarily due to increased manufacturing costs and the impact of the decreased sales.
We have slightly increased the full-year sales forecast from the previous forecast to 1 trillion 790 billion yen, while the forecast for operating income is unchanged.
Dans la foulée de sa présentation State of Play, Sony a dévoilé les jeux qui seront ajoutés aux catalogues PlayStation Plus Extra et PlayStation Plus Premium en février 2025.
Sony a une fois encore officialisé la remasterisation PS5 d'un de ses jeux, mais pas celle attendue. En avril, on pourra (re)jouer à Days Gone. Pendant ce temps-là, Bloodborne est toujours ignoré.
Après la courte révélation de la Nintendo Switch 2 et une présentation signée Xbox, c'était au tour de Sony de parler de l'avenir de la marque PlayStation. Une nouvelle édition du State of Play a été diffusée le mercredi 12 février, à 23h. Numerama vous propose un résumé complet.
Après la courte révélation de la Nintendo Switch 2 et une présentation signée Xbox, c'était au tour de Sony de parler de l'avenir de la marque PlayStation. Une nouvelle édition du State of Play a été diffusée le mercredi 12 février, à 23h. Numerama vous propose un résumé complet.
Connexion
stabilization, with mode switch
