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Adobe Max London product updates

✇Photo Rumors
Par : PR admin


At Adobe MAX in London, Adobe unveiled the latest Adobe Creative Cloud, packed with new AI tools in Firefly, time-saving features, and performance boosts. Adobe also introduced new resources and programs to support and empower the global creative community, helping the next generation launch and grow their careers, and providing tools for attribution and context around your creative work.

Adobe Photoshop

  • Select Details capability in Object Selection tool: quickly select people and their details – like hair, facial features, clothing and accessories with complex edges, reducing manual selection time and effort. Simply click on the details you want to select in your image or choose from a labelled list of details.
  • Improved Actions in Photoshop desktop app (Beta): lets you work faster with smart suggestions in the new Action panel. You can apply recommended multi-step edits in a click from the reimagined Actions panel. Photoshop analyzes your image and curates a dynamic list of suggestions from thousands of workflows, which you can also search through using everyday language.
  • Adjust Colors capability & Improved Hue Saturation Adjustments Panel: make your images pop with instant in-context color adjustments. With direct color controls now in the Contextual Task Bar, you can experiment with color faster than ever, right from the canvas. And the redesigned Hue and Saturation Adjustments Panel now has larger sliders and swatches, making it easier to modify color with precision.
  • Improved Select Subject and Remove Background with Cloud processing: improved capability to detect subjects and make selections more quickly and precisely.
  • Improved Remove Tool (beta) desktop app: new Gen AI model will enhance the quality, accuracy and speed when removing, generating new content and blending specific areas.

Adobe Express

  • Make your creative content stand out even more with one-click animations, quick social clips, and effortless on-brand designs in Adobe Express.
  • With Clip Maker, upload podcasts, interviews, and demo videos and have Express spin the highlights into social clips. Plus, you can add captions automatically, reframe clips for different social channels, and easily remove distracting background noise to make high-quality videos for social.
  • We introduced other new video editing tools in Adobe Express to help you polish videos quicker — you can add and arrange content and edit clips in bulk, including mute, transition, and duration controls. You can also fast-track sharing your content with direct export and publishing to Vimeo.
  • You can also use Adobe Express to animate Illustrator and Photoshop designs in a click. Add stunning movement to your designs with just a few clicks using Dynamic Animation presets and generate commercially safe video for custom background footage.
  • Lastly, Adobe Express enables you to make sure your teams can create on-brand content with brand kits and maintain a cohesive aesthetic with Generate Similar, which helps you go from a single image to a signature collection in seconds. And you can refine designs to get your look just right with 30+ new image filters, powered by Photoshop.

Adobe MAX recap

Here’s a concise recap of the key announcements and updates from Adobe MAX London 2025:
  • Adobe Firefly Advancements:
    • Launched a redesigned Firefly app, serving as a centralized hub for AI-assisted ideation, creation, and production of images, videos, audio, and vector graphics.
    • Introduced Firefly Image Model 4, enhancing generative AI for realistic photo generation, trained on Adobe Stock for commercial safety.
    • Firefly Boards, a new AI-first feature in public beta, designed for moodboarding and concept exploration.
    • Integration of third-party AI models (e.g., OpenAI, Google Cloud’s Imagen 3 and Veo 2, Flux), with plans to add more providers like Pika, Luma, and Runway.
  • Creative Cloud Updates:
    • Over 100 new AI-driven features across Creative Cloud apps, focusing on speed, control, and precision.
    • Photoshop: New AI-powered tools like Composition Reference in Text to Image, improved selection tools, refined background removal, and an Actions Panel for workflow suggestions.
    • Illustrator: Added pattern generation tools.
    • Premiere Pro: Introduced Generative Extend, Caption Translation, and Media Intelligence for object recognition and clip search via text commands.
    • InDesign: New PDF-to-InDesign conversion and math expression support.
    • Lightroom: Enhanced landscape-editing tools with automatic detection for easy masking.
    • Adobe Express: Added Generate Video (powered by Firefly Video) for creating commercially safe video content from text prompts, and Generate Similar for consistent aesthetic content creation.
  • Adobe Fonts Expansion:
    • Added over 1,500 popular fonts (e.g., Arial, Gotham, Helvetica, Times New Roman) to Creative Cloud via Adobe Fonts.
  • Content Authenticity and Creator Support:
    • Launched the Content Authenticity app, allowing creators to add verified credentials, verify identity via LinkedIn, and opt out of AI training for their work.
    • Content Credentials automatically attached to AI-generated content to indicate the model used (Adobe Firefly or partner models).
    • Continued emphasis on the Creative Apprenticeship initiative to support creators.
  • AI Integration and Transparency:
    • Adobe emphasized a creator-first approach, prioritizing rights, transparency, and responsible AI development.
    • Users can switch between Adobe and partner AI models with full transparency.

The latest Adobe CC subscription plan rates can be found here. The different Adobe  Creative Cloud options are described here. Additional information on  Photoshop and Lightroom is available on this page. Adobe Creative Cloud subscription can be purchased directly from B&H Photo or Amazon.

The post Adobe Max London product updates appeared first on Photo Rumors.

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7Artisans AF 24mm f/1.8 lens additional information (E/L/Z)

✇Photo Rumors
Par : PR admin


Here is some additional information on the upcoming 7Artisans AF 24mm f/1.8 lens for E/L/Z mount (check the official website for updates):

1. F1.8 Aperture: Creativity Unlocked

The F1.8 maximum aperture delivers striking shallow depth of field for dramatic foreground-background separation, while excelling in dimly lit environments. Ideal for astrophotography, environmental portraits, or capturing bustling cityscapes with minimal noise.

2. Full-Frame Autofocus: Fast and Reliable

7Artisans’ debut AF system prioritizes speed and accuracy, leveraging a stepping motor for near-silent, responsive focus transitions—perfect for hybrid shooters balancing stills and video.

3. Multi-Mount Versatility

Available in E, L and Z systems, the lens caters to a broad range of full-frame mirrorless users.

4. Optical Prowess

While full specs remain under wraps, 7Artisans promises edge-to-edge sharpness and minimized distortion—critical for architectural and landscape work—along with robust flare resistance for backlit scenes.

Ten new 7Artisans autofocus lenses (Z/E/L/X) displayed at the IBC show in Amsterdam #IBC2024

The post 7Artisans AF 24mm f/1.8 lens additional information (E/L/Z) appeared first on Photo Rumors.

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Luminar Neo Spring update available now with new AI-powered enhancements

✇Photo Rumors
Par : PR admin


A new Luminar Neo Spring update is now available with new AI-powered enhancements:

Auto Adjust – Effortless Image Enhancement
A new addition to the Develop / Develop RAW tool, Auto Adjust automatically enhances images by intelligently adjusting key sliders to achieve optimal exposure, light and shadow balance, and black & white levels. Available for Pro subscribers and Upgrade Pass owners.

Catalog Cache Cleaning – Optimized Performance
To improve app efficiency, Luminar Neo now includes a new Catalog Cache Cleaning feature within Preferences. We received countless requests from our users related to optimizing disk space when working with large catalogs, which is why this tool was developed. It helps users clear cache files, significantly enhancing speed and performance.

Depth Models Update – Even More Realistic Fog Effect
The Atmosphere AI tool receives a quality upgrade, delivering an even more natural and immersive Fog Creation effect for those moody landscape images. The refined model enhances photos with a cinematic atmosphere, providing photographers with an even greater level of control and realism.

Improved Export Menu – Enhanced Customization
The new export window offers advanced customization options for format, quality, size, resolution, and file name, as well as a new export format—DNG—helping users prepare files for print faster and more easily.

Luminar Neo Spring Sale (April 4 - 28, 2025) - up to 75% discount for new users:

  • Luminar Neo 1 year subscription + free 100 creative add-ons + free Neo video course worth $79 (75% off): $69
  • Luminar Neo lifetime + free 100 creative add-ons + free Neo video course worth $79 (75% off): $119
  • Upgrade Pass for existing users: $33

The post Luminar Neo Spring update available now with new AI-powered enhancements appeared first on Photo Rumors.

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Canon released their Q1/2025 financial report: price increase confirmed

✇Photo Rumors
Par : PR admin



Canon released their Q1/2025 financial report:


Canon Imaging Business Unit financial results recap:

In the Imaging Business Unit, sales of interchangeable-lens digital cameras increased substantially thanks to the healthy inventory levels and continued to experience strong sales of the EOS R5 Mark II, which was launched in the second half of the previous year. Sales of network cameras also increased as the market grew steadily. As a result, sales for the first quarter of the Imaging Business Unit increased by 20.8% compared with the same period of the previous year to ¥212.1 billion, while income before income taxes for the first quarter increased by 116.8% compared with the same period of the previous year to ¥32.3 billion.


Canon also released a separate Q&A document regarding the upcoming/proposed tariffs and confirmed the previously rumored price increase:

Q: If you look at the impact of U.S. tariffs by segment, what is the order of magnitude?

A: The order of magnitude of tariff impact by segment is proportional to the sales volume in the United States. A rough breakdown of sales shows that Printing accounts for about 60%, Medical for about 10%, and Imaging for about 25%.

Q: Please talk about the status of the price increase. If additional tariffs are passed on to product prices, how much of a price increase will we see in the end market?

A: We have notified major dealers that we will raise prices and are in the process of estimating the timing and amount of the increase. Since tariffs are borne against the cost of goods, the higher the cost ratio is, the higher the price rate increases. We will conduct a detailed analysis, including the cost of each product and where it is produced, and will determine the rate of price increase for each product.

Here is the recap of the Canon Q1/2025 financial report:

  • Market Performance: The Imaging Business Unit, which includes cameras and lenses, accounted for approximately 25% of Canon's U.S. sales, making it a significant segment affected by U.S. tariffs.
  • Price Increases: The unit is implementing price increases due to rising production costs, inflation, supply chain challenges, and additional tariffs, with the exact rate varying by product based on cost ratios and production location.
  • Tariff Impact: Canon expects a competitive advantage in the camera market due to its higher production in Japan compared to competitors who rely more on China, where tariffs are higher (e.g., 145% on Chinese exports).
  • Sales Volume Strategy: Despite potential sales volume declines due to price increases, Canon believes it can redirect backordered products like cameras to other regions if U.S. shipments are impacted, minimizing overall sales loss.
  • Inventory Management: The U.S. sales subsidiary holds 1-2 months of inventory, which was factored into tariff cost projections, with the main tariff impact expected in the latter half of 2025 as inventory depletes.
  • Competitive Landscape: Canon faces intense competition from Sony and Nikon in the mirrorless market but aims to maintain its edge through strengths in autofocus technology and its lens ecosystem.

Breaking: Canon to increase prices in the US as a result of the new Trump tariffs

Source: Canon

The post Canon released their Q1/2025 financial report: price increase confirmed appeared first on Photo Rumors.

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Viltrox Z1 retro camera flash officially announced

✇Photo Rumors
Par : PR admin


  
   
The previously reported Viltrox Z1 retro camera flash is now officially announced and available for pre-order at:

  • MSRP: 49.99 USD,  56.99 EUR, 47.99 GBP
  • 0.2s-3.5s Recycle Time
  • 1/5000s-1/50000s Flash Duration
  • S1 Sync & S2 Anti-Preflash Modes
  • Extended Battery Life for 10,000 Flashes
  • Matte Silver & Litchi-Grain Leather
  • Guide number: GN 12 (ISO 100, in meters)
  • Flash output adjustment: 7 levels: 1/1 ~ 1/64
  • Flash energy (full power 1/1): 23 W/s
  • Charging time: 3.5 seconds
  • Beam angle: covering the field of view equivalent to a 28mm lens on a full frame
  • Color temperature: 6500 ± 200 K
  • Flash mode: M (manual mode)
  • Flash trigger modes:
    • S1 (flash sync)
    • S2 (pre-flash avoidance)
  • Battery capacity: 3.7V / 1100mAh
  • Number of flashes per charge:  >400
  • Battery charging time (USB-C 5V/2A): about 50 minutes
  • Sleep mode: Automatic
  • Dimensions: 68.5 × 50.2 × 74 mm
  • Weight:  approx. 116 g

The post Viltrox Z1 retro camera flash officially announced appeared first on Photo Rumors.

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Thypoch released new Simera 28mm & 35mm f/1.4 lenses for Leica M-mount with a new Focus Tab Type II Version

✇Photo Rumors
Par : PR admin




Thypoch released new Simera 28mm f/1.4 and Simera 35mm f/1.4 lenses for Leica M-mount featuring a new Focus Tab Type II Version. These versions have the same optical design as the infinity lock version. The only differences are the focusing mechanism and pricing.

The new lenses are now available for pre-order at B&H Photo.

Thypoch lenses are also sold at Foto Erhardt and WEX Photo.

International readers can purchase Thypoch lenses directly from the official website.

The key features of the new lenses can be found here (check the online store for all Thypoch lenses):

  • 14-blade diaphragm for creamy bokeh and stunning starbursts.
  • 0.4m / 0.45m minimum focus distance for.
  • Floating element design ensures same good definition from infinity to close focus distance.
  • 1950s-inspired red-dot depth-of-field scale for vintage charm and functionality.
  • “Sun” & “Moon” aperture markings for quick switching between click and declick modes, perfect for photo and video use.
  • Tactile 0.7m resistance point to aid rangefinder-to-EVF transitions.


Additional information:

Thypoch Simera 28mm & 35mm f/1.4 Now Available with Type ii Focus Tab Version

Thypoch’s debut lenses, the Simera 28mm & 35mm f/1.4, first launched in 2023, made waves with their fusion of retro aesthetics and modern optical engineering. Now, Simera 28mm and 35mm ASPH type II are available with a crescent-shaped focus tab, offering an enhanced user experience.

Compatible with Leica M, Nikon Z, Fujifilm X, and Canon RF mounts, these new versions replace the infinity-lock mechanism with an ergonomic focus tab, enabling smooth, single-finger focusing.

Simera series is one of the very few M-mount lenses that are designed with floating groups, which ensure identical performance from infinity to close focus. Now with a focus tab, the whole lens mirrors very well the latest Leica Summilux 28mm & 35mm lenses, ensuring precise control and optical quality.

What’s Different?

The only major difference between the two versions is the focusing mechanism and price:

  • Type i (Infinity-Lock Version): Enhances stability by preventing lens rotation during installation, ensuring secure handling. (699 USD)
  • Type ii (Focus-Tab Version): Ergonomically designed for a comfortable grip, enabling smooth, single-finger focusing for seamless operation. (769 USD for Simera 28mm f/1.4, and 749 USD for Simera 35mm f/1.4)

*The Simera 28mm ASPH has a minor appearance improvement on the rear part, which is slightly thinner than Type i, giving it a more streamlined, straight-line look.

Upgrading from Infinity Lock?

Thypoch does not recommend modifying an infinity-lock version to a focus-tab version. The process requires disassembling and recalibrating more than four internal components, which could compromise lens optical performance and mechanical stability. Therefore, Thypoch does not offer conversion services for this reason.

The Simera 28mm & 35mm f/1.4 Type ii (Focus-Tab) Version will be shipped immediately after placing the order. Learn more here.



The post Thypoch released new Simera 28mm & 35mm f/1.4 lenses for Leica M-mount with a new Focus Tab Type II Version appeared first on Photo Rumors.

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Insta360 announced a new X5 8k 360 aсtіоn camera with a bigger sensor and replaceable lenses

✇Photo Rumors
Par : PR admin


Insta360 announced a new X5 8k 360 dеgrее aсtіоn camera (teaser) with a bigger sensor and replaceable lenses - their smartest and toughest model yet:

  • Nехt gеnеrаtіоn асtіоn саmеrа wіth 8К 30fрѕ 360° vіdео сарturе
  • Duаl 1/1.28” ѕеnѕоrѕ рrоvіdе сlаrіtу еvеn іn lоw-lіght соndіtіоnѕ
  • Ѕеnѕоrѕ ѕuрроrt 13.5 ѕtорѕ оf dуnаmіс rаngе fоr ѕtаndоut іmаgіng
  • Тrірlе АІ Сhір еnhаnсеd соmрutіng роwеr fоr 360° РurеVіdео
  • Еquірреd wіth FlоwЅtаtе ѕtаbіlіѕаtіоn аnd 360° Ноrіzоn Lосk
  • 5.7К 60fрѕ Асtіvе НDR mоdе fоr іmрrеѕѕіvе dеtаіlѕ аnd соlоurѕ
  • Іnvіѕіblе Ѕеlfіе Ѕtісk Еffесt wіll dіѕарреаr frоm fооtаgе
  • ІnѕtаFrаmе Моdе fоr іnѕtаntlу ѕhаrеаblе flаt vіdео
  • Еdіt 360° fооtаgе wіth АІ-роwеrеd rеfrаmіng tооlѕ іn Іnѕtа360 арр
  • Аdvаnсеd АІ аutоmаtісаllу fіndѕ hіghlіghtѕ fоr quісk еdіtѕ
  • Іnѕtа360+ Сlоud Ѕеrvісе fоr ѕtоrаgе, bасkuр, ѕhаrіng, аnd mоrе
  • Nеw multі-lауеr ѕtееl mеѕh Wіnd Guаrd fоr сlеаr аudіо
  • Nеw 2400mАh bаttеrу fоr uр tо 185 mіnutеѕ оf rесоrdіng
  • ІР68 wаtеrрrооfіng uр tо 15m (49ft) wіthоut а dіvе саѕе
  • Rерlасеаblе lеnѕеѕ аrе аvаіlаblе fоr еnhаnсеd lоngеvіtу

Insta360 Unveils X5: The Smartest, Toughest 360° Camera Ever Made

Insta360, the world’s best-selling 360° camera brand, is thrilled to announce Insta360 X5, its latest flagship camera. Combining groundbreaking image quality, rugged durability, and AI-powered ease of use, X5 sets a new benchmark for what 360° cameras can achieve.

X5's larger 1/1.28" sensors and lightning-fast Triple AI Chip system deliver a dramatic leap in image quality across all resolutions, including stunning 8K30fps 360° video. With PureVideo, a new AI-powered low-light mode, X5 achieves crisp, cinematic footage in challenging lighting.

Built for adventure, this is the toughest 360° camera ever. Its lenses are crafted from a new ultra-durable glass, while a first-of-its-kind replaceable lens system sets a new standard for the industry, allowing you to swap out damaged lenses on the go. Further hardware upgrades like a built-in wind guard, extended 3-hour battery life, and waterproofing to 49ft, make X5 the ultimate companion for active creators.

From shooting to sharing, X5 makes 360° creation effortless. The all-new InstaFrame Mode simultaneously captures an auto-framed, ready-to-share flat video and a full 360° video to fine-tune later. The Insta360 app has undergone a transformation with more intuitive editing tools, and X5 pairs with the Insta360+ cloud service, where you can instantly share 360º clips, edit on the cloud, and more.

"X5 redefines 360° cameras by solving creators' real challenges," said JK Liu, Insta360's Founder. "From replaceable lenses to AI-powered low-light shooting, we've built our dream camera—rugged enough for adventure, capable enough to produce high quality footage, and intelligent enough to capture epic moments effortlessly."

Insta360 X5 is available to order from April 22, 2025, via the Insta360 Official Store, Amazon, and select retailers, priced at US$549.99.

The post Insta360 announced a new X5 8k 360 aсtіоn camera with a bigger sensor and replaceable lenses appeared first on Photo Rumors.

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Sony announced a new FE 50-150mm f/2 GM lens, pre-orders now open

✇Photo Rumors
Par : PR admin



Sony announced a new FE 50-150mm f/2 GM lens, pre-orders just opened in the US:

Joining Sony’s premium lens range, the FE 50-150mm f2 G Master is built for versatility and creative expression. With its constant f2 aperture, the lens offers expressive depth of field control and enhanced performance in low light. Its intricate optical design, paired with four XD linear AF motors, delivers fast, precise autofocusing and exceptional sharpness across the frame. It's impressively sleek and mobile, making it ideal for weddings, events and sports.

Versatile telephoto zoom range

Made for portraits, weddings & sports

Sony G Master optical performance

Constant f2 aperture

Four XD linear AF motors

Dust and moisture resistant

Sony FE 50-150mm f/2 GM Announced

Sony Electronics Launches FE 50-150MM F2 GM Press Release

The post Sony announced a new FE 50-150mm f/2 GM lens, pre-orders now open appeared first on Photo Rumors.

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Sony registered a new camera overseas (WW934774)

✇Photo Rumors
Par : PR admin


Sony registered a new camera overseas under the code WW934774. The new model is expected to be a large CMOS sensor camera manufactured in China:


Both Fujifilm and Sony registered new products in Asia

Source: Weibo

The post Sony registered a new camera overseas (WW934774) appeared first on Photo Rumors.

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Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens for Sony E-mount officially announced

✇Photo Rumors
Par : PR admin


The previously reported Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens for Sony E-mount is now officially announced:

  • Compact design
  • Filter size: 77mm
  • Minimum focusing distance: 18cm
  • Sample photos
  • Technological Innovation: The world’s first 14-24mm (Sony E) compatible super-wide zoom lens allows front filters
  • Ultra-Close-Up Shooting: Minimum focusing distance of just 0.18m
  • Compact & Lightweight Design: Dimensions: 88.8 x 84.0mm | Weight: 445g
  • Jointly Developed with LK Samyang: A perfect blend of German optical expertise and advanced manufacturing technology

Additional information on the new Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens

Additional information on the new Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens (+ first sample photos)

The post Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens for Sony E-mount officially announced appeared first on Photo Rumors.

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