A new YouTube tool will let advertisers use Google's Gemini AI model to target ads to viewers when they're most engaged, reports CNBC: Peak Points has the potential to enable more impressions and a higher click-through rate on YouTube, a primary metric that determines how creators earn money on the video platform... Peak Points is currently in a pilot program and will be rolling out over the rest of the year. The product "aims to benefit advertisers by using a tactic that aims to grab users' attention right when they're most invested in the content," reports TechCrunch: This approach appears to be similar to a strategy called emotion-based targeting, where advertisers place ads that align with the emotions evoked by the video. It's believed that when viewers experience heightened emotional states, it leads to better recall of the ads. However, viewers may find these interruptions frustrating, especially when they're deeply engaged in the emotional arc of a video and want the ad to be over quickly to resume watching. In related news, YouTube announced another ad format that may be more appealing to users. The platform debuted a shoppable product feed where users can browse and purchase items during an ad.

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Sans grande surprise, le GP Explorer revient en 2025 pour une troisième édition. Toujours organisé par le YouTubeur Squeezie, cette course de Formule 4 mêlant influenceurs du web et sport automobile est annoncée comme la dernière de la série (The Last Race). On vous explique tout : dates précises, tarifs de la billetterie, noms des pilotes confirmés, diffusion du direct sur Twitch et programme complet de ce week-end de course.

YouTube has suspended ad revenue for two additional channels -- Screen Trailers and Royal Trailer -- as part of an ongoing effort to combat fake movie trailers using AI-generated content. These channels, alternative accounts of previously demonetized Screen Culture and KH Studio, splice actual movie footage with AI-generated material, often accumulating millions of views. The action follows a recent Deadline investigation revealing Hollywood studios had requested YouTube redirect revenue from these misleading videos. Despite losing monetization, Screen Culture, which has 1.42 million subscribers, continues uploading content including a recent "Trailer 2 concept" for James Gunn's upcoming Superman film.

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YouTube va rendre le placement des publicités sur ses vidéos un poil plus intelligent grâce à Gemini. Au risque de frustrer les spectateurs ?

YouTube désactive d'office la visibilité des mentions « Je n'aime pas » (pouces rouges) pour les utilisateurs. Heureusement, il existe des solutions simples pour retrouver l'affichage de ces « dislikes ». Voici comment procéder les revoir sur YouTube.

Ce vendredi 25 avril 2025 a lieu la « Sperm Race » : une sorte de course de spermatozoïdes pour savoir lesquels iront le plus vite. L'événement dit vouloir mettre à l'honneur la fertilité masculine en déclin.

On its 20th anniversary, YouTube now says that since YouTube co-founder Jawed Karim's video -- "Me at the zoo" -- was posted, more than 20 trillion videos have been uploaded. From a report: The video behemoth dropped a number of jaw-dropping stats Wednesday, along with significant updates to its TV experience, which has become a strategic priority for the platform, all connected to its anniversary. YouTube says that as of March 2025, more than 20 million videos are uploaded every single day, and that in 2024 users posted more than 100 million comments on videos, on average, every day.

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La police nationale a tiré la sonnette d'alarme le 2 avril 2025 au sujet d'un défi repéré sur TikTok et YouTube. Appelé « zizi challenge » ou « maillot challenge », il incite des enfants à s'exhiber dans des vidéos.

MoffettNathanson has crowned YouTube the "New King of All Media" as the Alphabet-owned video platform has become a major force in Hollywood, dominating time spent watching TV. From a report: The firm estimates that YouTube as a standalone business could be worth as much as $550 billion -- or nearly 30% of the tech giant's current valuation. The figure is based on the firm's analysis of enterprise value as a multiple of revenue in 2024 for Netflix (10.5x revenue), Meta (8.8x), Roku (2.4x), Warner Bros. Discovery (1.4x), Fox (1.3x) and Disney (1.3x). In 2024, YouTube was the second-largest media company by revenue at $54.2 billion, trailing behind only Disney. However, the MoffettNathanson analysts predict YouTube will take the top spot in 2025, becoming a leader in both engagement and revenue. "YouTube has the potential to become the central aggregator for all things professional video, positioning itself to capture a share of the $85 billion consumer Pay TV market and the ~$30 billion streaming ex. Netflix market in the U.S.," they wrote in a Monday research note. "On monetization, when comparing YouTube's massive TV screen engagement to its estimated TV revenue, it remains significantly under-monetized relative to its scaled reach and differentiated offering. This signals a substantial runway for improving its monetization strategy."

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Pour télécharger une vidéo YouTube depuis votre smartphone Android, il n'y a pas que YouTube Premium. Il existe d'uatres méthodes que nous vous présentons ici.

Des internautes ont signalé depuis quelques jours un souci dans le fonctionnement de YouTube : la qualité des vidéos dysfonctionne. Le souci a été reconnu par Google, qui cherche à en déterminer la cause.

Rire aux éclats devant une série drôle et intelligente, c'est possible. Et si la saison 2 de Bref vous l'a déjà prouvé, un autre récit intime pourrait bien vous prendre par surprise : Fleur Bleue, disponible gratuitement sur YouTube et Canal+.