Microsoft's Plan To Fix the Web: Letting Every Website Run AI Search for Cheap
Microsoft has announced NLWeb, an open protocol designed to democratize AI-powered search capabilities for websites and apps. Developed by Microsoft technical fellow Ramanathan V. Guha, who previously created RSS and Schema.org, NLWeb allows site owners to implement ChatGPT-style natural language search with minimal code. The protocol enables websites to process complex queries like "spicy and crunchy appetizers for Diwali" or "jackets warm enough for Quebec," requiring only an AI model, some code, and the site's own data.
During his demonstration to news outlet The Verge, Guha showed how NLWeb remembers user preferences, such as dietary restrictions, for future interactions. "It's a protocol, and the protocol is a way of asking a natural-language question, and the answer comes back in structured form," explained Guha, who argues the approach is significantly cheaper than traditional search methods that require extensive web crawling and indexing. Microsoft is partnering with publishers and companies including TripAdvisor, Eventbrite, and Shopify to implement NLWeb, though Guha acknowledges the challenge of achieving widespread adoption in a web that historically tends toward centralization.
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