The 2025 China P&E show (Photographic Equipment and Electrical Imaging Machinery) will start on May 16 at the Beijing Exhibition Center. Here are some of the new lenses that will be announced/displayed at the show - stay tuned for the detailed coverage.

Here are some of the new lens teasers from Astrhori, BrightinStar, SG-image, Venus Optics, and Yongnuo::

 

7Artisans 10mm f/3.5 ultra-wide lens:

7Artisans AF 85mm f/1.8 lens for L-mount (already announced):

Venus Optics Laowa FF 15mm f/4.5 wide-angle 1:2 macro lens and other AF lenses:

Meike 24mm f/1.4 AF lens:

ZY Optics AF 35mm f/1.4 lens for Nikon Z-mount and Songraw 85mm f/1.2 lens:

 
More New lens teasers from Astrhori, BrightinStar, SG-image, Venus Optics, and Yongnuo::

The post Here are some of the new lenses that will be announced/displayed at the 2025 China P&E show in Beijing appeared first on Photo Rumors.

The previously reported 7Artisans AF 85mm f/1.8 lens for L-mount has been officially announced. The price is $299, and you can order one at B&H Photo or the official 7Artisans site (international shipping available).
Additional information on the new lens can be found here:

Via LeicaRumors

The post 7Artisans AF 85mm f/1.8 lens for L-mount officially announced appeared first on Photo Rumors.

The 2025 China P&E 2025 show (China International Photographic Equipment and Electrical Imaging Machinery and Technology Fair) starts next week (May 16-19) at the Beijing Exhibition Center, and you can expect many new lenses to be announced/displayed at the event.

7Artisans is already teasing a new 10mm f/3.5 ultra-wide and the previously reported AF 85mm f/1.8 lens for L-mount lenses:

As always, stay tuned for the detailed coverage.

The post The 2025 China P&E 2025 show starts next week: expect many new lenses to be announced/displayed appeared first on Photo Rumors.

Here is some additional information on the upcoming 7Artisans AF 24mm f/1.8 lens for E/L/Z mount (check the official website for updates):

1. F1.8 Aperture: Creativity Unlocked

The F1.8 maximum aperture delivers striking shallow depth of field for dramatic foreground-background separation, while excelling in dimly lit environments. Ideal for astrophotography, environmental portraits, or capturing bustling cityscapes with minimal noise.

2. Full-Frame Autofocus: Fast and Reliable

7Artisans’ debut AF system prioritizes speed and accuracy, leveraging a stepping motor for near-silent, responsive focus transitions—perfect for hybrid shooters balancing stills and video.

3. Multi-Mount Versatility

Available in E, L and Z systems, the lens caters to a broad range of full-frame mirrorless users.

4. Optical Prowess

While full specs remain under wraps, 7Artisans promises edge-to-edge sharpness and minimized distortion—critical for architectural and landscape work—along with robust flare resistance for backlit scenes.

Ten new 7Artisans autofocus lenses (Z/E/L/X) displayed at the IBC show in Amsterdam #IBC2024

The post 7Artisans AF 24mm f/1.8 lens additional information (E/L/Z) appeared first on Photo Rumors.

7Artisans officially released the 35mm f/1.4 AF APS-C lens for Fujifilm X-mount (previously reported here):

• Orders: B&H Photo | Amazon | Foto Erhardt
• Product page
• Additional informtion:

Additional information on the upcoming 7Artisans AF 35mm f/1.4 XF lens for Fuji X-mount

The post New: 7Artisans 35mm f/1.4 AF APS-C lens for Fujifilm X-mount appeared first on Photo Rumors.

The 7Artisans AF 24mm f/1.8 lens (E/L/Z) is set to be officially released in the next few days. Here are the latest details of the lens (check the official website for updates):

1. F1.8 Aperture: Creativity Unlocked

The F1.8 maximum aperture delivers striking shallow depth of field for dramatic foreground-background separation, while excelling in dimly lit environments. Ideal for astrophotography, environmental portraits, or capturing bustling cityscapes with minimal noise.

2. Full-Frame Autofocus: Fast and Reliable

7Artisans’ debut AF system prioritizes speed and accuracy, leveraging a stepping motor for near-silent, responsive focus transitions—perfect for hybrid shooters balancing stills and video.

3. Multi-Mount Versatility

Available in E, L and Z systems, the lens caters to a broad range of full-frame mirrorless users.

4. Optical Prowess

While full specs remain under wraps, 7Artisans promises edge-to-edge sharpness and minimized distortion—critical for architectural and landscape work—along with robust flare resistance for backlit scenes.

Ten new 7Artisans autofocus lenses (Z/E/L/X) displayed at the IBC show in Amsterdam #IBC2024

The post The 7Artisans AF 24mm f/1.8 lens (E/L/Z) will be released soon appeared first on Photo Rumors.

 

7Artisans just announced the previously reported L-mount of the 7Artisans AF 50mm f/1.8 FF lens, priced at $228. The lens features an optical structure of 11 elements in 9 groups, including two aspherical lenses, one extra-low dispersion (ED) element, and two high-index elements. Orders are now open at:

• B&H Photo
• 7Artisans
• Pegear

Additional information:

Just announced: L-mount of the 7Artisans 50mm f/1.8 autofocus lens

The post Just announced: 7Artisans AF 50mm f/1.8 FF lens for L-mount appeared first on Photo Rumors.

In addition to the 40mm f/2.5 full-frame autofocus lens, 7Artisans is also teasing a new 10mm wide-angle lens:

Check the official 7artisans website for updates.

All new product announcements from the 2025 NAB show can be found on this page:

The post 7Artisans is teasing a new 10mm wide-angle lens appeared first on Photo Rumors.

At the 2025 NAB show, 7Artisans unveiled a new 40mm f/2.5 full-frame autofocus lens:

Check the official 7artisans website for updates.

Sony and Viltros both already have 40mm f/2.5 lenses.

All new product announcements from the 2025 NAB show can be found on this page.

The new 7Artisans lens was previously reported here as part of the 7Artisans roadmap and will be officially released later this year:

Ten new 7Artisans autofocus lenses (Z/E/L/X) displayed at the IBC show in Amsterdam #IBC2024

The post New 7Artisans AF 40mm f/2.5 FF lens makes its debut at the NAB show appeared first on Photo Rumors.

7Artisans will soon announce a new AF 50mm f/1.8 lens for L-mount (already listed at Amazon):

New 7Artisans 50mm f/1.8 AF lens for Leica L-mount now in stock

Is 7Artisans going to join the L-Mount Alliance next? (+ details on the upcoming 7Artisans AF 85mm f/1.8 lens for L-mount)

New L-mount lenses announced at the 2025 CP+ show

The post 7Artisans will soon announce a new AF 50mm f/1.8 lens for L-mount appeared first on Photo Rumors.

The previously reported 7Artisans AF 35mm f/1.4 XF lens for Fuji X-mount is now officially announced. Orders are open at:

• B&H Photo
• 7Artisans

7Artisans will also soon release a white version of their AF 50mm f/1.8 E lens:

 
Additional information on the new 7Artisans AF 35mm f/1.4 XF lens for Fuji X-mount:

The post 7Artisans AF 35mm f/1.4 lens for Fuji X-mount announced, white 7Artisans AF 50mm f/1.8 E lens coming next appeared first on Photo Rumors.

 
Two new lenses for L-mount will be announed soon:

• 7Artisans AF 85mm f/1.8
• TTArtisan AF 75mm f/2

SIRUI recently joined the L-Mount Alliance, and Leica publicly commented that they are looking for new participants. Viltrox is also currently negotiating for L-mount licensing:

Is 7Artisans going to join the L-Mount Alliance next? (+ details on the upcoming 7Artisans AF 85mm f/1.8 lens for L-mount)

TTArtisan AF 75mm f/2 lens for L-mount now available

The L-Mount Alliance is looking for more participants

Viltrox is trying to join the L-Mount Alliance

Via LeicaRumors

The post Two new lenses for L-mount coming soon appeared first on Photo Rumors.

Here are some new pictures of the upcoming 7Artisans AF 35mm f/1.4 XF lens for Fuji X-mount (check the official 7Artisans website for updates):

Lens specifications:

• Ultra-Fast AF - equipped with an STM motor for fast AF response, supporting eye, face, and animal detection
• Ultra-Light & Portable – Small yet powerful, perfect for photographers on the move
• Bright F1.4 Aperture – Achieve dreamy bokeh and outstanding low-light performance
• Versatile for Any Scene – Ideal for portraits, street photography, and nightscapes
• Crisp & Vibrant Image Quality – Capture every detail with stunning clarity

Previously posated 7Artisans AF 35mm f/1.4 XF lens pictures:

The post More leaked pictures of the upcoming 7Artisans AF 35mm f/1.4 XF lens for Fuji X-mount appeared first on Photo Rumors.

Here are some additional information on the upcoming 7Artisans AF 35mm f/1.4 XF lens for Fuji X-mount (check the official 7Artisans website for updates):

The 7Artisans AF 35mm F1.4 is an autofocus lens offering a standard wide-angle field of view that is well-suited to cityscapes, reportage, and street photography. Discreet, stylish, and compact, this AF 35mm F1.4 lens ensures quiet and smooth autofocus. Its minimum focusing distance of 35cm allows for capturing close-up scenes.

Highlights:

• Large aperture F1.4
• Exceptional value for money
• Compact and lightweight
• Quiet and smooth autofocus
• USB connection for firmware updates

Features :

• Focal length: 35 mm
• Field of vision: 4.5°
• Maximum aperture: F1.4
• Minimum aperture: F16
• Minimum focusing distance: 0.35 m
• Focus: automatic
• Optical construction: 8 elements / 5 groups
• Diaphragm: 7 blades
• Filter diameter: 62 mm
• Dimensions (ø x L): 68 x 49 mm
• Weight: 184 g
• Price: €189 including tax
• Expected at the end of March:

Previously posated 7Artisans AF 35mm f/1.4 XF lens pictures and features:

• 7Artisans AF 35mm f/1.4 XF - expected at the end of March:
  • Ultra-Fast AF - equipped with an STM motor for fast AF response, supporting eye, face, and animal detection
  • Ultra-Light & Portable – Small yet powerful, perfect for photographers on the move
  • Bright F1.4 Aperture – Achieve dreamy bokeh and outstanding low-light performance
  • Versatile for Any Scene – Ideal for portraits, street photography, and nightscapes
  • Crisp & Vibrant Image Quality – Capture every detail with stunning clarity

List of upcoming 7Artisans lenses: 35mm f/1.4 XF, 27mm f/2.8 XF, and 50mm f/1.8 L

More new AF lenses from 7Artisans: 35mm f/2.8, 25mm f/1.8, 35mm f/1.8, and 50mm f/1.8

7Artisans will soon release a new AF 35mm f/1.4 APS-C lens for Fuji X-mount

The post Additional information on the upcoming 7Artisans AF 35mm f/1.4 XF lens for Fuji X-mount appeared first on Photo Rumors.

Here are some new pictures of the upcoming 7Artisans AF 35mm f/1.4 XF lens for Fuji X-mount:

7Artisans is expected to announce two new lenses this month (March 2025) - check the official 7Artisans website for updates:

• 7Artisans AF 50mm+85mm f/1.8 L-mount: expected at the end of March
• 7Artisans AF 35mm f/1.4 XF (pictured above): expected at the end of March:
  • Ultra-Fast AF - equipped with an STM motor for fast AF response, supporting eye, face, and animal detection
  • Ultra-Light & Portable – Small yet powerful, perfect for photographers on the move
  • Bright F1.4 Aperture – Achieve dreamy bokeh and outstanding low-light performance
  • Versatile for Any Scene – Ideal for portraits, street photography, and nightscapes
  • Crisp & Vibrant Image Quality – Capture every detail with stunning clarity

Previously posated 7Artisans AF 35mm f/1.4 XF lens pictures:

List of upcoming 7Artisans lenses: 35mm f/1.4 XF, 27mm f/2.8 XF, and 50mm f/1.8 L

More new AF lenses from 7Artisans: 35mm f/2.8, 25mm f/1.8, 35mm f/1.8, and 50mm f/1.8

7Artisans will soon release a new AF 35mm f/1.4 APS-C lens for Fuji X-mount

The post More leaked pictures of the upcoming 7Artisans AF 35mm f/1.4 XF lens for Fuji X-mount appeared first on Photo Rumors.

       

The previously reported 7Artisans AF 27mm f/2.8 XF lens for Fujifilm X-mount is now officially announced and available for order at the official online store (coming soon to Amazon and B&H Photo):

• Ultra-Light & Portable: Designed for on-the-go convenience.
• STM Stepping Motor: Smooth, fast, quiet, and precise autofocus for flawless shots.
• Versatile Scene: From streets to portrait scenes and sweeping landscapes.
• Exceptional Image Quality: Crisp details, vibrant colors.

The post 7Artisans AF 27mm f/2.8 XF lens for Fujifilm X-mount officially announced appeared first on Photo Rumors.

7Artisans is rumored to announce three new lenses this month (March 2025):

• 7Artisans AF 50mm f/1.8 L-mount: expected at the end of March
• 7Artisans AF 35mm f/1.4 XF (pictured above): expected at the end of March:
  • Ultra-Fast Autofocus – Equipped with an STM motor for millisecond-level focus response, supporting eye, face, and animal detection.
  • Ultra-Light & Portable – Small yet powerful, perfect for photographers on the move.
  • Bright F1.4 Aperture – Achieve dreamy bokeh and outstanding low-light performance.
  • Versatile for Any Scene – Ideal for portraits, street photography, and nightscapes.
  • Crisp & Vibrant Image Quality – Capture every detail with stunning clarity.
• 7Artisans AF 27mm f/2.8 XF (pictured above): expected to launch on March 13 with a retail price of $129. Here are the main features:
  • Ultra-Light & Portable: Designed for on-the-go convenience.
  • STM Stepping Motor: Smooth, fast, quiet, and precise autofocus for flawless shots.
  • Versatile Scene: From streets to portrait scenes and sweeping landscapes.
  • Exceptional Image Quality: Crisp details, vibrant colors.

Check the official 7Artisans website for updates.

More upcoming 7Artisans lenses:

More new AF lenses from 7Artisans: 35mm f/2.8, 25mm f/1.8, 35mm f/1.8, and 50mm f/1.8

7Artisans will soon release a new AF 35mm f/1.4 APS-C lens for Fuji X-mount

7Artisans to announce a new 24mm f/1.8 lens tomorrow (E/L/Z) *UPDATED*

New 7Artisans 50mm f/1.8 AF lens for Leica L-mount now available

The post List of upcoming 7Artisans lenses: 35mm f/1.4 XF, 27mm f/2.8 XF, and 50mm f/1.8 L appeared first on Photo Rumors.