The Sony price increase for the US, which I exclusively reported last week due to the Trump tariffs, is now in effect for all Sony products manufactured in China - check the current Sony pricing at B&H. You know that even if the tariffs are removed one day, those prices will never go down again.

Significant Sony price increase coming on May 19th

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Here is the official price increase due to the Trump tariffs for all Sony products manufactured in China that will be effective this coming Monday, May 19, 2025 (previously reported here) - check the current Sony pricing and availability at B&H:

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Fujifilm released its financial results for the 2025 fiscal year, made a statement about tariffs, and registered two new cameras in Asia:

Fujifilm imaging business:

• Strong sales in instant photo systems and digital cameras drove revenue up by 14.1% year-over-year to JPY115.3 billion and operating income surged 1.9 times from the previous year to JPY24.2 billion.
• In the Consumer Imaging business, steady demand for instax instant photo systems contributed to the increase in revenue.
• In the Professional Imaging business, sales of digital cameras grew in China and Europe. The continued strong performance of last year’s digital cameras releases, including the X100VI, GFX100S II, X-T50 and X-M5 further bolstered overall sales.

Statement about tariffs:

"The impact of U.S. tariff policies is not factored into the full-year performance forecast stated above. However, as part of our risk assessment, the Company has assumed potential impacts stemming from a 10% general tariff as well as reciprocal tariff increases between the U.S. and China. The potential impact on the projected full-year operating income of ¥331.0 billion is estimated to be a negative USD 140 million as a baseline, with a fluctuation range of USD ±100 million, taking into account such measures as reevaluating our supply chain, further reducing costs, and restructuring our product and pricing strategie to minimize the impacts. Potential impacts from future tariff negotiations between the U.S. and other countries, as well as reduced product demand resulting from reciprocal tariff applications, are not included in this estimate due to the difficulty of making a reasonable assessment at this time. We will continue to pay close attention to these dynamics and take swift and necessary measures to minimize any impact on our performance."

Additional informtion:

Fujifilm Announces Financial Results for the Fiscal Year Ended March 31, 2025 + Statement About Tariffs

Fujifilm also registered two new cameras in Asia:

 
Unreleased Fujifilm camera models:

• FF240003 / X-Half / CMIIT unregistered / wireless design similar to the X-M5
• FF250001 / Multi-band wireless
• FF250003 / Single-band wireless

The following are recently confirmed Fujifilm camera models:

• FF210002 / X-H2S / 2021-11-09 registered
• FF210003 / X-H2 / 2022-06-20
• FF220001 / X-T5 / 2022-08-24
• FF230001 / GFX100 II / 2023-1-13 registered
• FF220002 / X-S20 / 2023-2-3 registered
• FF230002 / GFX100S II / 2023-6-19 registered
• FF230003 / X100 VI / 2023-11-24 registered
• FF240001 / X-T50 / 2023-12-08 registered
• FF240002 / X-M5 / 2023-6-28 registered
• FF240004 / GFX100RF / 2024-12-04 registered

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After Canon, Sony, Fuji, Leica, and Blackmagic, Sigma will also increase prices in the US on June 2nd, 2025, due to the Trump tariffs.

If you plan to buy a new Sigma lens or camera, now would be a good time - see all Sigma products here.

The full text of the statement issued by Sigma can be found here:

Sigma is also increasing prices in the US on June 1st

Via NikonRumors

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Canon released their Q1/2025 financial report:

Canon Imaging Business Unit financial results recap:

In the Imaging Business Unit, sales of interchangeable-lens digital cameras increased substantially thanks to the healthy inventory levels and continued to experience strong sales of the EOS R5 Mark II, which was launched in the second half of the previous year. Sales of network cameras also increased as the market grew steadily. As a result, sales for the first quarter of the Imaging Business Unit increased by 20.8% compared with the same period of the previous year to ¥212.1 billion, while income before income taxes for the first quarter increased by 116.8% compared with the same period of the previous year to ¥32.3 billion.

Canon also released a separate Q&A document regarding the upcoming/proposed tariffs and confirmed the previously rumored price increase:

Q: If you look at the impact of U.S. tariffs by segment, what is the order of magnitude?

A: The order of magnitude of tariff impact by segment is proportional to the sales volume in the United States. A rough breakdown of sales shows that Printing accounts for about 60%, Medical for about 10%, and Imaging for about 25%.

Q: Please talk about the status of the price increase. If additional tariffs are passed on to product prices, how much of a price increase will we see in the end market?

A: We have notified major dealers that we will raise prices and are in the process of estimating the timing and amount of the increase. Since tariffs are borne against the cost of goods, the higher the cost ratio is, the higher the price rate increases. We will conduct a detailed analysis, including the cost of each product and where it is produced, and will determine the rate of price increase for each product.

Here is the recap of the Canon Q1/2025 financial report:

• Market Performance: The Imaging Business Unit, which includes cameras and lenses, accounted for approximately 25% of Canon's U.S. sales, making it a significant segment affected by U.S. tariffs.
• Price Increases: The unit is implementing price increases due to rising production costs, inflation, supply chain challenges, and additional tariffs, with the exact rate varying by product based on cost ratios and production location.
• Tariff Impact: Canon expects a competitive advantage in the camera market due to its higher production in Japan compared to competitors who rely more on China, where tariffs are higher (e.g., 145% on Chinese exports).
• Sales Volume Strategy: Despite potential sales volume declines due to price increases, Canon believes it can redirect backordered products like cameras to other regions if U.S. shipments are impacted, minimizing overall sales loss.
• Inventory Management: The U.S. sales subsidiary holds 1-2 months of inventory, which was factored into tariff cost projections, with the main tariff impact expected in the latter half of 2025 as inventory depletes.
• Competitive Landscape: Canon faces intense competition from Sony and Nikon in the mirrorless market but aims to maintain its edge through strengths in autofocus technology and its lens ecosystem.

Breaking: Canon to increase prices in the US as a result of the new Trump tariffs

Source: Canon

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The Sony FE 400-800mm f/6.3-8 G OSS lens is no longer available for order at B&H Photo and Adorama, and the Amazon listing is now $700 more expensive (from $2,898 to 3,599):

I did check, and the seller on Amazon (AVC Photo Store & Studio) is an authorized Sony dealer, not a third-party reseller known to inflate prices.

Leica, Fuji, and Blackmagic have already announced price increases, and Canon will follow soon:

Here we go: Blackmagic Design increased prices in the US only

Coming next: Fujifilm price increase in the US

Breaking: Canon to increase prices in the US as a result of the new Trump tariffs

Leica US price increase officially announced for May 1st

Nikon, rebates, and tariffs

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PhotoRumors was the first site to report rumors about the upcoming price increases from several brands, resulting from the new tariffs introduced by President Trump.

The first step for Fuji was to suspend orders for certain products (already in effect), including for the new Fujifilm GFX100RF camera that is already shipping to existing pre-orders - check availability at:

• US: B&H Photo
• DE: Foto Erhardt
• UK: WEX Photo
• CA: Camera Canada

B&H Photo has already listed the upcoming Fujifilm X-half frame digital compact camera on their website (see rumored specs and release date), but it's unclear how the new tariffs will impact the price and/or pre-order options.

DHL has already suspended international shipments to the US for items over $800.

Leica has also already officially announced their upcoming price increase:

Leica US price increase officially announced for May 1st

Retailers Begin Pausing X-M5, X100VI, and GFX100RF Orders

Fujifilm GFX100RF Has Shipped

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It seems that after Canon, Fujifilm, and Blackmagic, Leica will be the next company to introduce price increases in the US as a result of the new tariffs introduced by President Trump. The new prices are rumored to come as early as this week.

Leica rumored to increase prices in the US and Canada on May 1st

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A reliable source confirmed to me today that Fujifilm has suspended orders for the GFX100RF, X100VI, and X-M5 cameras in the US. It looks like the company will very soon implement significant price increases (in the US only) due to the new tariffs introduced by President Trump, just like Canon and Blackmagic. It is unclear if the new price increase will impact all Fujifilm products or only the suspended models.

As I already mentioned, there will be more price increases to come. If you are planning on purchasing new gear, now would be a good time to do so since I expect more prices to be adjusted in the coming weeks. B&H and Adorama are currently closed for the next 10 days, but you can check our sponsors Amazon, Paul's Photo, and Service Photo for your photo equipment needs.

How will the new Trump tariffs impact the camera and lens imports to the US?

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A reliable source just confirmed to me that Canon will soon increase prices in the US as a result of the new tariffs introduced by President Trump last week.

If you are planning to get some new gear, now would be a good time since the price increase could come as early as next week. B&H and Adorama are currently closed for the next 10 days, but you can check our sponsors Amazon, Paul's Photo, and Service Photo.

Blackmagic already increased its prices in the US a few days ago.

Update: Canon Canada is also expected to increase prices.

There will be more price increases to come.

How will the new Trump tariffs impact the camera and lens imports to the US?

The post Breaking: Canon to increase prices in the US as a result of the new Trump tariffs appeared first on Photo Rumors.

Blackmagic Design officially announced a price increase only for the US as a result of the new Trump tariffs (check the new prices here):

"We wanted to post a quick note on USA prices and the new government tariff changes. Most products in the USA have increased and please check our web site for details. DaVinci Resolve and Blackmagic Cloud prices remain the same. It's also worth noting the price increases only affect the US and prices in other counties are currently unchanged."

Blackmagic just announced a new 12k Pyxis camera (now $4,995, will go up to $6,595) at the 2025 NAB show in Las Vegas (additional information available here, (see all new product announcements from the 2025 NAB show on this page).

How will the new Trump tariffs impact the camera and lens imports to the US?

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I am not an expert in economics, and I am not interested in a political discussion here, so I simply asked AI, "How will the new Trump tariffs impact the camera and lens imports to the US?". Here is the AI answer:

The new Trump tariffs, as of April 2, 2025, will likely have a notable impact on camera and lens imports to the U.S., particularly from key manufacturing hubs like Japan and China. Here’s a breakdown of the effects:

1. Higher Import Costs: The tariffs include a 24% increase on camera products from Japan and a 34% rate on goods from China, plus a 10% baseline tariff on imports from all trading partners. This directly raises the cost of bringing in cameras, lenses, and components from major players like Canon, Nikon, Sony (Japan), and third-party lens makers in China. For example, a lens or camera body that cost $500 to import could now face an additional $120-$170 in tariffs, depending on its origin.
2. Rising Consumer Prices: Historical data from Trump’s earlier tariffs (e.g., 2018-2019) shows that U.S. consumers typically absorb most of these costs. Importers and retailers are likely to pass on the tariff burden, potentially increasing the price of a $1,000 camera to $1,200-$1,340, factoring in the tariff, shipping, and taxes. This aligns with projections from groups like the Consumer Technology Association, which warned of significant price hikes in tech-related imports.
3. Supply Chain Shifts: Manufacturers may try to offset costs by relocating production. Many Japanese firms already moved some factories to Southeast Asia (e.g., Thailand) during Trump’s first term to dodge China-specific tariffs. However, if critical components still come from China, the 34% tariff applies, limiting the relief. Building U.S.-based production isn’t a quick fix—optics manufacturing requires specialized skills and infrastructure the U.S. currently lacks.
4. Inventory and Market Reactions: Uncertainty around tariff exemptions (e.g., temporary relief for Canada/Mexico auto imports) could prompt importers to stockpile goods pre-tariff, a trend seen in late 2024 with consumer hoarding. This might delay price spikes, but once stockpiles run dry, costs will climb. Demand could also soften if U.S. prices outpace those in untariffed markets like Europe.
5. No Quick Domestic Boost: Trump’s tariffs aim to spur U.S. manufacturing, but the camera industry has little domestic presence. Unlike steel or cars, camera production can’t easily shift stateside due to missing expertise and supply chains, meaning imports remain the lifeline—and the target of cost increases.

In short, expect pricier cameras and lenses in 2025, with limited immediate relief from domestic production. Manufacturers might eat some costs to stay competitive, but the bulk will likely hit U.S. buyers, echoing patterns from past tariff rounds where consumer prices rose without significant job gains in affected sectors. Retaliatory moves from Japan or China could further complicate the picture, but for now, it’s a cost-driven story.

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