Godox announced their first mini TTL flash - the iT30 Pro priced at $75:

• This ultra-compact flash weighs just 120 g
• A flip-out built-in diffuser for soft, flattering light
• Wireless sync with other lights and triggers via integrated 2.4 GHz system
• High-speed sync up to 1/8000 s, perfect for freezing motion or blending flash with ambient light

Additional information:

TTL Auto-Exposure

The iT30 Pro’s TTL mode meters light through your lens in real time and instantly calculates the optimal flash output—whether you’re just starting out or you’ve been shooting for years, you’ll get perfectly exposed images every time. Enjoy consistently balanced results in any lighting scenario and focus on your creativity, not your settings.

Travel Light, Shoot Big

Roughly one quarter the size of a traditional speedlight and weighing only 120 g, the iT30 Pro slips into any bag—ideal for on-location work.

Full-Color Touchscreen

The iT30 Pro features a responsive touchscreen that lets you swipe through settings and adjust power with just a tap—perfect for on-the-fly tweaks. Prefer tactile feedback? The traditional rotary dial lets you fine-tune flash output exactly the way you like.

Wireless Master & Receiver

The iT30 Pro features a built-in Godox 2.4GHz X system and supports both Master and Receiver modes. Pair it with the X3 trigger or any other Godox 2.4GHz wireless flash to create flexible, limitless multi-light setups with ease.

Advanced Features, Pro Control

Supports 1/8000 s high-speed sync, front/rear-curtain sync, multi mode, and flash exposure compensation.

*The “S” version adds global-shutter flash sync up to 1/80000 s on Sony cameras.

Built-In Diffuser

With a quick flick of the lever, the iT30 Pro’s built-in diffuser drops into place to deliver wider coverage and beautifully soft, even lighting—flattering every skin tone without the need for extra modifiers.

Quick Mount, Quick Release

Redesigned quick-release foot lets you lock or remove the flash in a single press—speeding up your workflow on every shoot.

Shoot All Day Without Power Worries

With a 1.5-second recycle time and up to 560 full-power flashes per charge, you can shoot from dawn till dusk without pause.

Godox iT30Pro C TTL Mini Flash

The post Godox announced a new mini iT30 Pro TTL flash appeared first on Photo Rumors.

The latest TTArtisan 35mm f/1.8 APS-C lens for E/X/Z mount is now available also in silver:

• Order at: Pergear | TTartisan | B&H Photo | Amazon

Additional information on the lens can be found here:

New TTAr­ti­san 35mm f/1.8 II APS-C lens announced (X/E/Z)

New TTAr­ti­san 35mm f/1.8 II APS-C lens for Nikon Z-mount

The post TTArtisan 35mm f/1.8 APS-C lens for E/X/Z mount now available also in silver appeared first on Photo Rumors.

7Artisans officially announced the previously reported 7Artisans AF 24mm f/1.8 lens for Sony E-mount. Orders are now open at:

• US: Amazon | B&H Photo
• International: 7artisans | Pergear

Key features, technical specifications, and additional information:

• F1.8 Wide Aperture: Perfect for low-light photography and videography, delivering creamy bokeh and sharp subject isolation.
• Full-Frame Autofocus: Advanced stepping motor ensures rapid, silent AF performance for hybrid shooters (stills + video).
• 24mm Wide-Angle FOV: Ideal for landscapes, architecture, vlogging, and environmental portraits.
• Compact & Durable: Lightweight magnesium alloy construction balances portability with rugged reliability.
• Minimal Distortion: Optimized optical design ensures edge-to-edge sharpness and reduced chromatic aberration.
• Mount: Sony E-mount (full-frame compatibility)
• Aperture Range: f/1.8 – f/16
• Angle of View: 83°
• Minimum Focus Distance: 0.32m
• Filter Thread: 62mm
• Weight: 424g
• 14 Elements in 11 Groups

7Artisans AF 24mm f/1.8 lens additional information (E/L/Z)

The post New 7Artisans AF 24mm f/1.8 lens for Sony E-mount released appeared first on Photo Rumors.

Ricoh will soon announce a new 360 Theta A1 camera. The upcoming model R07010 was registered last year (see all currently available Theta models):

 

Ricoh registered a new R07010 camera in China and South Korea

Via PentaxRumors

The post Ricoh to announce a new 360 Theta A1 camera (R07010) appeared first on Photo Rumors.

Nikon now has the top market share in Japan:

"In April, Nikon won the monthly top share for the first time in terms of sales volume of full-frame mirrorless cameras. In this category, Sony has always been at the top. Since the release of the "α7" in November 2013, Nikon has only been dethroned four times in the 150 months since its first release."

Source: Bcnretail via NikonRumors

The post Nikon now has the top market share in Japan appeared first on Photo Rumors.

Nextorage announced that their NX-A2PRO Series CFexpress Type A memory cards have become the world’s first to receive VPG800 certification from the CompactFlash Association:

Nextorage Corporation (CEO: Katsuyuki Honda, Kawasaki City, Kanagawa Prefecture, Japan) announces that its CFexpress Type A memory card, the “NX-A2PRO Series,” has become the world’s first to receive VPG800 certification from the CompactFlash® Association.

VPG800 is a standard defined in the Video Performance Guarantee Profile 5.0 by the CompactFlash Association on February 27, 2025. It guarantees a minimum sustained write speed of 800 MB/s. Nextorage’s NX-A2PRO Series officially became the world’s first to receive VPG800 certification on April 30, 2025. Additionally, it is also compatible with VPG400 specified in Video Performance Guarantee Profile 4.0, ensuring compatibility with current CFexpress Type A memory card compatible devices.

In line with official VPG800 compliance, Nextorage already started selling NX-A2PRO on B&H online since May 7, 2025.

Check also the new Nextorage CFexpress Type A memory card reader (additional information is available here).

Nextorage announced the world’s first VPG800-compliant CFexpress Type A memory cards

The post The Nextorage NX-A2PRO Series CFexpress Type A are the world’s first memory cards to get VPG800 certification appeared first on Photo Rumors.

The first third-party teleconverter for Nikon Z-Mount is coming soon (from Viltrox)

Fujifilm X Half Frame Manufactured by ASUS/Pegatron in China Not Canon

Rock n Roll released six new camera straps and bags for Leica M, Leica Q, and Leica SL cameras

Ernst Leitz Werkstätten GmbH Appoints New Watch Designer

Sony a7IV Firmware 5.01 Released

Ricoh Image Sync version 2.1.28 released

The post What else is new? appeared first on Photo Rumors.

Nikon is the next company to announce a price increase in the US as a result of Trump's tariffs:

• Nikon price increase coming on June 23 (see current Nikon rebates)
• Sony price increase started on May 19th (see current Sony rebates)
• Sigma increased its prices on May 6th (see current Sigma rebates)
• Leica announced significant price increases, but later reduced some prices
• Blackmagic was the first to increase prices back in early April (see current Blackmagic rebates)
• DJI Osmo Pocket 3 camera went from $519 to $799
• Panasonic Lumix ZS99 camera went from $499 to $699

I am sure there are a few more price increases I am missing. If you are planning to buy any Nikon gear before the price increase, consider doing so from one of our sponsors:

• B&H Photo
• Paul’s Photo
• Service Photo

How will the new Trump tariffs impact the camera and lens imports to the US?

Nikon, rebates, and tariffs

The post Nikon is the next company to announce a price increase in the US as a result of Trump’s tariffs appeared first on Photo Rumors.

The next Fujifilm X Summit will take place in Shanghai on June 12th, 2025. A new Fujifilm X-E5 camera is expected to be announced at the event:

The latest Fujifilm rumors

Fujifilm registered a new FF250001 camera in Asia, here are the possible upcoming models

Fujifilm X Summit Shanghai Announced For June 12th 2025

The post The next Fujifilm X Summit will be in Shanghai (June 12th, 2025), new Fujifilm X-E5 camera expected appeared first on Photo Rumors.

The 2025 B&H Bild Expo agenda is now live on the show's website (the registration for the show is free):

2025 Bild Expo in NYC: register now for free (June 17-18)

The post 2025 B&H Bild Expo agenda is now live appeared first on Photo Rumors.

The new Voigtlander NOKTON 35mm f/1.2 Aspherical IV and NOKTON 50mm f/1.2 Aspherical II lenses will be officially released tomorrow (May 23).

The Zeiss Otus ML 1.4/50 lens for Nikon Z mount is postponed to July. The E-mount version is already in stock at B&H, and the RF-mount version is in stock at Foto Erhardt:

The new Zeiss Otus ML 50mm f/1.4 lens for Sony E-mount is now in stock

• Additional information
• Press release
• Product page
• Previous coverage

The post Cosina announced release dates for the latest Voigtlander and Zeiss lenses appeared first on Photo Rumors.

This is the updated list of new Chinese lenses displayed at the 2025 P&E show:

Venus Optics Laowa 15mm f/4.5 0.5X Wide Angle Macro (officially announced - see product page):

Venus Optics Laowa AF FF 180mm f/4.5 CA-Dreamer macro 1.5x APO full-frame autofocus lens:

Venus Optics Laowa AF FFII 12mm f/2.8 C&D-Dreamer ZERO-D full-frame autofocus lens:

Venus Optics Laowa FFII 8-15mm f/2.8 fisheye zoom lens:

Viltrox AF 56mm f/1.2 Pro XF lens:

Viltrox 85mm f//1.4 Pro lens:

Viltrox 50mm f/1.4 Pro lens:

Zhongyi Optics (ZY Optics) AF 35mm f/1.4 full-frame autofocus lens:

Songraw 85mm f/1.2 lens:

Meike 24mm f/1.4 AF lens:

Meike 35mm f/1.8 AF lens:

Kase 85mm f/1.4 lens (previously reported here, Kase products are sold at B&H Photo and Amazon):

Here are some of the new lenses that will be announced/displayed at the 2025 China P&E show in Beijing

Fujifilm at P&E

The post This is the updated list of new Chinese lenses displayed at the 2025 P&E show appeared first on Photo Rumors.

Sony launched new GP-VPT3 multi-function shooting grip and RMT-VP2 wireless remote commander:

The GP-VPT3 is a three-in-one wireless shooting grip, tripod, and detachable remote that pairs seamlessly with Sony’s Alpha and vlog camera systems via Bluetooth®. Engineered for content creators, solo shooters, and hybrid users, the grip is optimized for handheld stability, one-touch self-shooting, and multi-angle tilt functionality. It supports cameras and lenses up to 1.5kg and is available in both black and white.

The detachable remote offers intuitive control with dedicated buttons for movie recording, zoom/focus, and custom functions, allowing precise wireless operation up to approximately 10 meters. Together, the system prioritizes comfort, responsiveness, and dust-and moisture-resistant performance without the need for cables or receivers.

Both accessories will be available in June 2025

Press release:

Sony Electronics Launches GP-VPT3 Multi-Function Shooting Grip and the RMT-VP2 Wireless Remote Commander

The post Sony launches GP-VPT3 multi-function shooting grip and RMT-VP2 wireless remote commander appeared first on Photo Rumors.

The previously rumored Fujifilm X Half digital compact camera with diptychs feature is now officially announced. The Fujifilm X-Half is a compact digital camera inspired by half-frame film cameras. Compact and lightweight, the camera is based on Fujifilm’s classic designs. It features a 1-inch back-illuminated sensor, a fixed 32mm f2.8 (35mm equivalent) prime lens, and a rear LCD with a 3:4 aspect ratio, optimised for vertical shooting. Alongside the camera is a new dedicated X Half companion app, designed to enhance the viewing and sharing of your images.

• Pre-orders: B&H Photo | Foto Erhardt | WEX Photo
• Additional information
• Press release
• Related videos:

The post Fujifilm X Half digital compact camera with diptychs feature now officially announced appeared first on Photo Rumors.

 
The rumors were true - the Ricoh GR IV camera development is now officially announced with:

• newly designed lens
• new image sensor
• new imaging engine

A new HDF (Highlight Diffusion Filter) model is also under development.

The Ricoh GR III will be discontinued in July (already not available in the US for months). The production of the Ricoh GR IIIx will continue for the time being.

The full Ricoh GR IV camera specifications and the press release can be found here:

Ricoh GR IV camera development announced

Ricoh GR IV camera development announced recap

Comparing the new Ricoh GR IV camera with the existing Ricoh GR III

Via PentaxRumors

The post Ricoh GR IV camera development announced appeared first on Photo Rumors.

The new Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens is now available for order:

• US: B&H Photo
• DE: Foto Erhardt
• UK: WEX Photo (in stock)

Schneider Kreuznach × LK Samyang will announce more lenses later this year:

• Schneider Kreuznach × LK Samyang AF 24-60mm f/2.8 lens
• Wide prime AF lens
• Tele prime AF lens

Update: three new Schneider Kreuznach × LK Samyang lenses are coming this year (2025)

Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens for Sony E-mount officially announced

Additional information on the new Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens

The post The new Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens is now available for order appeared first on Photo Rumors.

Here is a leaked video review of the upcoming Fujifilm X Half camera:

Here are the final specs from FujiAddict:

• $849
• 13 film simulations
• 12 filters
• Video Light
• Two touch screens for operation
• NP-W126S battery
• Weight: 243g
• 10.8mm lens – (6 elements in 5 groups, includes 3 aspherical elements)
• 10cm minimum focus distance
• Size: 105mm x 64.3mm x 30mm
• 1″ inch 20 MP sensor, effective 17 MP for 3:4 aspect ratio
• built-in LED light
• Diptych Modes
• “Wind” Lever
• Optical viewer finder
• New X Half App
• Instax printers support
• JPEG only
• Cold shoe
• Shipping June

The video will be removed soon, but you can find the screenshots here:

First Fujifilm X-Half Frame Video Leaked!

Another FujiFilm half-frame digital compact camera teaser and another leak

More leaked pictures of the upcoming Fujifilm X-Half digital compact camera

New FujiFilm X half-frame digital camera teaser for the diptychs feature

The post Leaked video review of the Fujifilm X Half camera appeared first on Photo Rumors.

The previously reported Light Lens Lab 50mm f/1.5 "Z21" lens based on the iconic Angenieux Type S21 50mm f/1.5 is now officially announced and available for order from the LLL website, eBay, or from PopFlash in the US.

Here are some sample images taken with a Hasselblad X2D camera:

The details on the new lens can be found here and here:

Light Lens Lab 50mm f/1.5 “Z21” lens for Leica M-mount now available

Light Lens Lab (LLL) announced the development of a new 50mm f/1.5 S21 lens

Via LeicaRumors

The post Light Lens Lab 50mm f/1.5 Z21 lens officially announced, available for order appeared first on Photo Rumors.

Camerainsider insider reported on X that a new GR camera (Ricoh GRIV?) will be announced this week. Camerainsider has generally been correct in the past when reporting on upcoming cameras and lenses, but they were also wrong on several occasions. Stay tuned for updates.

All current Rioch GR models have been out of stock for a long time in the US.

Ricoh has a new patent for an 18.3mm f/2.8 lens, most likely designed for the rumored GR IV camera

Ricoh discusses GR IV and GR Mono camera possibilities

Via PentaxRumors

The post New Ricoh GR IV camera announcement this week? appeared first on Photo Rumors.

Nikon achieves top market share in Japan for the first time with the release of the Z5II camera

Nikon Zf firmware update version 2.01 released

Leica adds analog M options to M9 CCD sensor corrosion upgrade program

Mammut Photo Contest 2025 with Leica global gear hunt

Leica Noctilux M 35mm f/1.2 ASPH lens

Pentax 17 wins Camera GP 2025 editors’ choice R&D award

Why Wait For The Fujifilm X-Half Frame? When There is The KODAK EKTAR H35? Plus Fujifilm X-Half Frame Specs

BLAZAR LENS MANTIS 1.33x Anamorphic Adapter

The post What else is new? appeared first on Photo Rumors.