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What Made Meta Suddenly Ban Tens of Thousands of Accounts?

"For months, tens of thousands of people around the world have been complaining Meta has been banning their Instagram and Facebook accounts in error..." the BBC reported this month... More than 500 of them have contacted the BBC to say they have lost cherished photos and seen businesses upended — but some also speak of the profound personal toll it has taken on them, including concerns that the police could become involved. Meta acknowledged a problem with the erroneous banning of Facebook Groups in June, but has denied there is wider issue on Facebook or Instagram at all. It has repeatedly refused to comment on the problems its users are facing — though it has frequently overturned bans when the BBC has raised individual cases with it. One examples is a woman lost the Instagram profile for her boutique dress shop. ("Over 5,000 followers, gone in an instant.") "After the BBC sent questions about her case to Meta's press office, her Instagram accounts were reinstated... Five minutes later, her personal Instagram was suspended again — but the account for the dress shop remained." Another user spent a month appealing. ("In June, the BBC understands a human moderator double checked," but concluded he'd breached a policy.) And then "his account was abruptly restored at the end of July. 'We're sorry we've got this wrong,' Instagram said in an email to him, adding that he had done nothing wrong." Hours after the BBC contacted Meta's press office to ask questions about his experience, he was banned again on Instagram and, for the first time, Facebook... His Facebook account was back two days later — but he was still blocked from Instagram. None of the banned users in the BBC's examples were ever told what post breached the platform's rules. Over 36,000 people have signed a petition accusing Meta of falsely banning accounts; thousands more are in Reddit forums or on social media posting about it. Their central accusation — Meta's AI is unfairly banning people, with the tech also being used to deal with the appeals. The only way to speak to a human is to pay for Meta Verified, and even then many are frustrated. Meta has not commented on these claims. Instagram states AI is central to its "content review process" and Meta has outlined how technology and humans enforce its policies. The Guardian reports there's been "talk of a class action against Meta over the bans." Users report Meta has typically been unresponsive to their pleas for assistance, often with standardised responses to requests for review, almost all of which have been rejected... But the company claims there has not been an increase in incorrect account suspension, and the volume of users complaining was not indicative of new targeting or over-enforcement. "We take action on accounts that violate our policies, and people can appeal if they think we've made a mistake," a spokesperson for Meta said. "It happened to me this morning," writes long-time Slashdot reader Daemon Duck," asking if any other Slashdot readers had their personal (or business) account unreasonably banned. (And wondering what to do next...)

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Whistleblower Alleges Meta Artificially Boosted Shops Ads Performance

An anonymous reader quotes a report from Adweek: Meta wanted advertisers to believe its ecommerce ad product, Shops ads, was outperforming the competition, per a whistleblower complaint filed in a U.K. court. The former employee alleges the social media giant artificially inflated return on ad spend (ROAS) by counting shipping fees as revenue, subsidizing bids in ad auctions, and applying undisclosed discounts. The complaint, viewed by ADWEEK, was filed with the London Central Employment Tribunal on Wednesday (August 20) by Samujjal Purkayastha, a former product manager on Meta's Shops ads team. The document claims Meta artificially inflated performance metrics to push brands toward its fledgling ecommerce ad product. The company's motivation, the complaint says, was in part to combat Apple's 2021 privacy changes that cut the troves of iOS tracking information that had long powered Meta's ad machine. Meta's former chief financial officer (CFO), David Wehner, said the changes would cost "on the order of $10 billion" in losses during the company's Q4 2021 earnings call. User purchases on Facebook or Instagram Shops pages would provide more first-party data, however. Purkayastha, who joined Meta (then Facebook) in 2020 as a product manager on the Facebook Artificial Intelligence Applied Research team, was reassigned to the Shops Ads team in March 2022 and remained at the company until Feb. 19, 2025, when he was terminated. He alleged that during internal reviews in early 2024, Meta data scientists found the return on ad spend (ROAS) from Shops ads had been inflated between 17% and 19%. This discrepancy stemmed from Meta counting shipping fees and taxes as part of a sale, even though that money never went to merchants, he alleged. The company's other ad products exclude those figures, in line with competitors like Google, the complaint reads. Without including the fees and taxes, Shops ads performed no better than Meta's traditional ads, Purkayastha claimed. "This was significant," the complaint reads. "In addition to the ROAS performance metric being overstated by nearly a fifth, it meant that, rather than having exceeded our primary target, the Shops Ads team had in fact missed it once the figure was reduced to take account of the artificial inflation." Purkayastha raised these concerns with senior leadership in multiple meetings between 2022 and 2024, and is now seeking interim relief through his employment tribunal filing to have his former position reinstated. A Meta spokesperson told ADWEEK the company is "actively defending these proceedings," adding that "allegations related to the integrity of our advertising practices are without merit and we have full confidence in our performance review processes."

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Meta Freezes AI Hiring

According to the Wall Street Journal, Meta has paused hiring in its artificial intelligence division after bringing on more than 50 researchers and engineers. "All that's happening here is some basic organizational planning: creating a solid structure for our new superintelligence efforts after bringing people on board and undertaking yearly budgeting and planning exercises," a spokesperson for Meta said in an emailed statement to Reuters. Over the last few months, Meta has been offering AI researchers salaries that dwarf those of the Manhattan Project and the Space Race. The company recently offered AI researcher Matt Deitke $250 million over four years (an average of $62.5 million per year), with potentially $100 million in the first year alone. Meta CEO Mark Zuckerberg reportedly also offered an unnamed AI engineer $1 billion in compensation to be paid out over several years.

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Mark Zuckerberg Plans To Shake Up Meta's AI Efforts, Again

Meta announced today that it is splitting its Meta Superintelligence Labs into four divisions focused on AI research, superintelligence development, products, and infrastructure. The reorganization accompanies potential downsizing of the AI division's thousands of employees and executive departures, according to New York Times. Vice President of Generative AI Loredana Crisan is expected to announce her departure Tuesday. The company is exploring third-party AI models for its products rather than relying solely on internal technology. Chief AI Officer Alexandr Wang's team has abandoned Meta's previous frontier model Behemoth and is developing a new model from scratch, the report added.

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Meta's AI Rules Have Let Bots Hold 'Sensual' Chats With Kids, Offer False Medical Info

Meta's internal policy document permitted the company's AI chatbots to engage children in "romantic or sensual" conversations and generate content arguing that "Black people are dumber than white people," according to a Reuters review of the 200-page "GenAI: Content Risk Standards" guide. The document, approved by Meta's legal, public policy and engineering staff including its chief ethicist, allowed chatbots to describe children as attractive and create false medical information. Meta confirmed the document's authenticity but removed child-related provisions after Reuters inquiries, calling them "erroneous and inconsistent with our policies."

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Zuckerberg Says Meta's AI Systems Have Begun Improving Themselves, And Developing Superintelligence is Now in Sight

Mark Zuckerberg said Wednesday that Meta's AI systems have begun improving themselves over the past few months, calling the development "slow for now, but undeniable" and declaring that superintelligence is now within reach. The Meta CEO staked out the company's vision in a blog post for what he termed "personal superintelligence" -- AI that helps individuals achieve their goals rather than replacing human work entirely. Zuckerberg drew a sharp line between Meta's approach and that of other companies in the field, arguing that competitors want superintelligence "directed centrally towards automating all valuable work, and then humanity will live on a dole of its output." Meta's version would give people their own superintelligent assistants that know them deeply and help them create, experience adventures, and become better friends. Zuckerberg envisions smart glasses as the primary computing device, understanding context through what users see and hear throughout their day. The next few years represent a critical juncture, Zuckerberg wrote, calling the rest of this decade "the decisive period for determining the path this technology will take."

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Meta Names Shengjia Zhao As Chief Scientist of AI Superintelligence Unit

Meta has appointed Shengjia Zhao as Chief Scientist of its new Meta Superintelligence Labs (MSL). Zhao was a former OpenAI researcher known for his work on ChatGPT, GPT-4, and the company's first AI reasoning model, o1. "I'm excited to share that Shengjia Zhao will be the Chief Scientist of Meta Superintelligence Labs," Zuckerberg said in a post on Threads Friday. "Shengjia co-founded the new lab and has been our lead scientist from day one. Now that our recruiting is going well and our team is coming together, we have decided to formalize his leadership role." TechCrunch reports: Zhao will set a research agenda for MSL under the leadership of Alexandr Wang, the former CEO of Scale AI who was recently hired to lead the new unit. Wang, who does not have a research background, was viewed as a somewhat unconventional choice to lead an AI lab. The addition of Zhao, who is a reputable research leader known for developing frontier AI models, rounds out the leadership team. To further fill out the unit, Meta has hired several high-level researchers from OpenAI, Google DeepMind, Safe Superintelligence, Apple, and Anthropic, as well as pulling researchers from Meta's existing Fundamental AI Research (FAIR) lab and generative AI unit. Zuckerberg notes in his post that Zhao has pioneered several breakthroughs, including a "new scaling paradigm." The Meta CEO is likely referencing Zhao's work on OpenAI's reasoning model, o1, in which he is listed as a foundational contributor alongside OpenAI co-founder Ilya Sutskever. Meta currently doesn't offer a competitor to o1, so AI reasoning models are a key area of focus for MSL. The Information reported in June that Zhao would be joining Meta Superintelligence Labs, alongside three other influential OpenAI researchers -- Jiahui Yu, Shuchao Bi, and Hongyu Ren. Meta has also recruited Trapit Bansal, another OpenAI researcher who worked on AI reasoning models with Zhao, as well as three employees from OpenAI's Zurich office who worked on multimodality.

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Zuckerberg Pledges Hundreds of Billions For AI Data Centers in Superintelligence Push

Mark Zuckerberg said on Monday that Meta would spend hundreds of billions of dollars to build several massive AI data centers for superintelligence, intensifying his pursuit of a technology that he has chased with a talent war for top AI engineers. From a report: The social media giant is among the large technology companies that have chased high-profile deals and doled out multi-million-dollar pay packages in recent months to fast-track work on machines that can outthink humans on most tasks. Unveiling the spending commitment in a Threads post on Monday, CEO Zuckerberg touted the strength in the company's core advertising business to support the massive spending that has raised concerns among tech investors about potential payoffs. "We have the capital from our business to do this," Zuckerberg said. He also cited a report from a chip industry publication Semianalysis that said Meta is on track to be the first lab to bring online a 1-gigawatt-plus supercluster, which refers to a massive data center built to train advanced AI models.

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