The latest issue of Nikkei Financial Quarterly Report published camera shipments data by manufacturer from 2021 to 2024:

Mirrorless camera shipments data (2021-2024)

2024

1. Canon: 2.05 million units
2. Sony: 1.63 million units
3. Nikon: 760,000 units
4. Fujifilm: 490,000 units
5. Panasonic: 160,000 units
6. OM Digital: 130,000 units

2023

1. Canon: 1.96 million units
2. Sony: 1.53 million units
3. Nikon: 630,000 units
4. Fujifilm: 380,000 units
5. Panasonic: 140,000 units
6. OM Digital: 120,000 units

2022

1. Canon: 1.54 million units
2. Sony: 1.25 million units
3. Nikon: 530,000 units
4. Fujifilm: 360,000 units
5. Panasonic: 140,000 units
5. OM Digital: 140,000 units

2021

1. Sony: 1.4 million units
2. Canon: 1.17 million units
3. Fujifilm: 400,000 units
4. Nikon: 290,000 units
5. OM Digital: 200,000 units
6. Panasonic: 180,000 units

DSLR camera unit sales trends (2021-2024)

2024

1. Canon: 790,000 units
2. Nikon: 70,000 units
3. Pentax: 10,000 units

2023

1. Canon: 920,000 units
2. Nikon: 130,000 units
3. Pentax: 10,000 units

2022

1. Canon: 1.32 million units
2. Nikon: 200,000 units
3. Pentax: 10,000 units

2021

1. Canon: 1.57 million units
2. Nikon: 440,000 units
3. Pentax: 10,000 units

Compact digital camera shipments (2023-2024)

2024

1. Sony: 470,000 units (→)
2. Canon: 430,000 units (↓)
3. Fujifilm: 130,000 units (↑)
4. Ricoh: 60,000 units (↑)

2023

1. Sony: 470,000 units
2. Canon: 460,000 units
3. Fujifilm: 50,000 units
4. Ricoh: 50,000 units

Nikkei published mirrorless camera shipments data (2021-2024): Nikon up 100,000+ units per year

Ricoh/Pentax global camera shipments units for 2024: SLR cameras remained flat, while compact cameras are on the rise

Nikkei published DSLR camera units shipments data by manufacturer (2021-2024): Pentax flatlined

Via dc.life, NikonRumors

The post Mirrorless, DSLR, and compact camera shipments data (2021-2024) appeared first on Photo Rumors.

Rollei has a new “We are back” teaser on social media:

We’re back with big plans, new projects, and plenty of analog inspiration.

As of 2015, the Rollei and Rolleiflex brand names are owned by RCP Technik Verwaltungs GmbH, which reorganized into Rollei GmbH & Co. KG on January 1, 2015 (based in Hamburg, Germany).

We have recently seen new lenses and cameras under the Rollei brand – most of them (all?) are probably just licensing deals (see also the Amazon Rollei store and the B&H listings):

New Rollei Powerflex X8 dual lens camera released with a main lens on the front and a selfie lens on the back

Rollei 85mm f/1.8 AF full-frame lens for Nikon Z and Sony E cameras

The new Rollei 35AF film camera is now available for pre-order

 

The post Rollei: new “We are back” teaser appeared first on Photo Rumors.

 
Owlkrown is a new US-based company that produces various accessories for cameras. Founded just last year, they already offer a large array of products. Their signature Owlkrown straps can now also be ordered with the new Hasselblad clip.

You can now get 10% off any order at Owlkrown with code LEICARUMORS10.

Owlkrown products are also sold at B&H Photo.

The post Here is a nice new Owlkrown strap for your Hasselblad camera (with the new Hasselblad clip) appeared first on Photo Rumors.

The latest issue of Nikkei Financial Quarterly Report reported that OM System continues to be in the red in 2024, with sales of 36.6 billion yen and a negative operating profit of -1.2 billion yen:

OM System financial results 2024

• Sales: 36.6 billion yen
• Operating profit: -1.2 billion yen
• Mirrorless cameras: 130,000 units
• Compact cameras: 50,000 units

OM System financial results 2021-2023

• 2023: Sales ¥29.2 billion | Operating profit -¥210 million
• 2022: Sales ¥28.2 billion yen | Operating profit -¥640 million yen
• 2021: Sales: ¥21.9 billion yen | Operating profit: -¥1.8 billion yen

Via dc.life, 43addict

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Sigma announced changes in sales method and pricing of the 14mm f/1.4 DG DN | Art lens for L-mount and E-mount (B&H Photo | WEX Photo | Foto Erhardt):

Sigma Corporation (CEO: Kazuto Yamaki) announces changes to the sales method for the SIGMA 14mm F1.4 DG DN | Art, due to the significant delays in delivery times. This is to continue meeting diverse customer needs and ensure stable product supply. Additionally, we will be changing the product name, refreshing the exterior design and packaging, and adjusting the price accordingly.

We sincerely apologize for any inconvenience these changes may cause and kindly ask for your understanding as we strive to continue providing high-quality products and services.

Changes in sales method

Currently, we have no stock of this product except for what is currently available in stores. As a result, we are experiencing significant delays in shipping newly ordered products, and we apologize for any inconvenience this may cause our customers.
Going forward, we will transition to a made-to-order system as follows.

• Previously: Regular sales
• Going forward: Made-to-order sales (orders will be accepted for a limited time and shipped at a later, scheduled date)

Schedule

• Order acceptance period (2025): September 4 to October 31
• Shipment of the product: from March 2026

We will provide further details regarding the order acceptance period and schedule for next year and beyond at a later date.

Changes of product name, exterior, and packaging

Starting with products shipped from next year, the name will be changed as follows.

• Previously: SIGMA 14mm F1.4 DG DN | Art
• Going forward: Sigma 14mm F1.4 DG | Art

This change is in line with our new visual identity (VI) announced in February 2025, and we will also refresh the engravings on the exterior of our products and accessories, as well as packaging.
Please note that there will be no changes to the optical quality. We will continue to deliver the same imaging performance as before with a new look.

Price adjustment

In light of recent external factors such as rising raw material costs and manufacturing and logistics costs, we have decided to revise our price.

Additional informtion on the Sigma 14mm f/1.4 lens:

• Sample photos (more available here and here)
• Press release
• Product page
• World’s fastest full-frame 14mm lens
• Optimized for astrophotography
• Key features and related videos:
• 14mm focal length
• f1.4 maximum aperture
• Made for full-frame, also compatible with crop sensor
• Manual focus lock switch
• Rear filter holder
• Thorough aberration correction
• Aperture ring with click and declick Options
• Quick and quiet autofocus
• 1170g / 2.58lbs
• 19 elements in 15 groups

Sigma 14mm f/1.4 DG DN Art lens for Sony E and Leica L mount officially announced

The post Sigma changes sales method and pricing of the 14mm f/1.4 DG DN | Art lens (E/L) appeared first on Photo Rumors.

Viltrox added two new lenses to their roadmap:

• Viltrox AF 9mm f/2.8 Air E/Z (APS-C)
• Viltrox AF 14mm f/4 Air E (full-frame)

Since Viltrox is now part of the L-Mount Alliance, I expect them to release their top-selling full-frame lenses also for L-mount.

Viltrox announced new camera lens cleaning travel kit for $13

The post Two new Air lenses added to the Viltrox roadmap: 9mm f/2.8 & 14mm f/4 appeared first on Photo Rumors.

Here is what else is new:

Nikon shares jump 21% as Essilor Luxottica weighs boosting stake

Second Nikon USA price increase as a result of the Trump tariff is here + significantly limited rebates for September

Nikon released firmware update version 1.11 for the Nikkor Z 50mm f/1.8 S lens

New: Oberwerth camera bag Albert for Leica D-Lux 8 cameras (coupon code included)

OM System continues to be in the red in 2024: operating profit expected to be -¥1.2 billion yen

Ricoh/Pentax global camera shipments units for 2024: SLR cameras remained flat, while compact cameras are on the rise

Fujifilm GFX100SII Firmware 1.20 Released

The post What else is new? appeared first on Photo Rumors.

Sigma has a new teaser for their upcoming lenses (click for a larger view – the labels are just a guess):

• Sigma 135mm f/1.4 Art DG
• Sigma 20-200mm f/3.5-6.3
• Sigma 35mm f/1.2 Art DG DN II

It seems that the small lenses on the teaser have already been released (Sigma 12mm f/1.4 DC DN lens and Sigma 17-40mm f/1.8 DC Art?)

Here are the details on the three new lenses for Sony E and Leica L-mount  (announcement on September 9):

Sigma 135mm f/1.4

• Full-frame
• 105mm filter thread
• Weight: 1320g
• Classic black finish
• Removable tripod collar
• No focus breathing

Sigma 20-200mm f/3.5-6.3

• Full-frame
• 72mm filter thread
• Weight under 600g

Sigma 35mm f/1.2 II

• Full-frame
• About 25% shorter and lighter than version I

Sigma to announce a new 135mm f/1.4 full-frame lens on September 9th during the “Master of Optics” event

Additional information on the upcoming Sigma 135mm f/1.4 DG Art full-frame lens

The post Another teaser for the upcoming Sigma lenses appeared first on Photo Rumors.

Here is some additional information on the upcoming Sigma 135mm f/1.4 DG Art full-frame lens that is expected to be announced on September 9th during Sigma’s “Master of Optics” event:

• Full-frame autofocus lens
• 105mm filter thread
• Weight: 1320g
• Classic black finish
• Removable tripod collar
• Available for Sony E and Leica L-mount
• New product launch live broadcast: Time: September 9, 2025
• “Master of Optics” special exhibition: September 10-11, 2025
• Pictures of the Sigma 135mm f/1.4 (via photar)

Here are some weight comparisons with other similar lenses:

• Sony FE 135mm F/1.8 G-Master: 950 grams
• Nikkor Z 135mm F/1.8 S Plena: 995 grams
• Sigma 135mm F/1.8 DG HSM Art: 1200 grams (Sony E version)
• Canon RF 135mm F/1.8L IS USM: 935 grams (with stabilization)

Sigma to announce a new 135mm f/1.4 full-frame lens on September 9th during the “Master of Optics” event

 

The post Additional information on the upcoming Sigma 135mm f/1.4 DG Art full-frame lens appeared first on Photo Rumors.

As I already reported, today Viltrox became the 10th member of the L-Mount Alliance.

Currently, Viltrox has only cinema lenses and adapters for L-mount:

Additional information can be found here:

Viltrox joins the L-Mount Alliance

The post Today Viltrox became the 10th member of the L-Mount Alliance appeared first on Photo Rumors.

Just like Nikon, Canon will also announce a new entry-level cinema camera on September 9th. The new video-focused compact hybrid camera is expected to be a competitor to the Sony FX3 and the upcoming Nikor Zr. The model name could be Canon EOS RC. Stay tuned for updates.

The latest Canon rumors

The post Canon to announce a new entry level cinema camera on September 9th (Canon EOS RC?) appeared first on Photo Rumors.

The previously reported Viltrox AF 56mm f/1.2 Pro APS-C lens for Fujifilm X and Sony E mount is now officially announced. Pre-orders are now open at B&H Photo. Additional information can be found here. Check also the official website: X-mount | E-mount (international shipping available). Key features of the new lens:

• 56mm Golden Portrait(85mm FF Equivalent)
• 11 Aperture Blades for Ceamy Bokeh
• 13 Elements in 8 Groups (3HR, 1ED, 1UA lenses)
• Minimal Focus Breathing—Great for Video
• Viltrox HyperVCM Motor for Accurate AF
• 0.5m Minimum Focusing Distance
• 67mm Filter Thread
• MSRP: 580 USD / 599 EUR

The post Viltrox AF 56mm f/1.2 Pro APS-C lens announced (X/E) appeared first on Photo Rumors.

The new 100MP Hasselblad X2DII medium format camera is cheaper than all Leica interchangeable lens cameras:

• Hasselblad X2DII: 7,399
• Lieca SL3: $7,485
• Leica M11-P: $9,840
• Leica M11 Glossy Black: $9,840
• Leica M11 Monochrom: $10,160
• Leica M11-P Safari: $10,495
• Fujifilm GFX models: $5,400-$8,300

The price of the old Mark I version of the X2D 100C when announced was $8,199.

Additional informtion on the new Hasselblad X2DII camera can be found here:

Hasselblad X2DII camera, XCD 35-100mm f/2.8-4 lens, and new Vandra camera backpack officially announced, available for pre-orders

Matt Granger’s Hasselblad Expert Setup Guide now updated for the latest X2DII camera & 35-100mm lens

Via LeicaRumors

The post The new Hasselblad X2DII 100MP medium format camera is cheaper than all Leica interchangeable lens cameras appeared first on Photo Rumors.

Leica is rumored to announce a new M11-V camera with a hybrid viewfinder similar to the Fujifilm X100 and X-Pro. Here are the latest M11-V leaks and rumors:

• New Built-in EVF
  • 0.5 inch & 5.76 MP
  • 0.76x Magnification
  • Focus aids
  • Diopter compensation
• New FN-Button
  • Frame selection lever with dual FN functionality for viewfinder.
• Puristic Design
  • Clean front without rangefinder window.
  • Diamond pattern leatherette.
• Leica Content Credentials
  • Ensure authenticity of digital images.
• 60/36/18 Megapixel
  • Full-frame BSI image sensor with triple resolution technology.
• Maestro III Image Processor
  • 64GB Internal memory
  • Made in Germany
• Other
  • The Leica M11-V is rumored to be officially announced in October 2025.
  • I am still unsure whether the new Leica M11-V will be based on the M11 or M11-P (maybe based on the black paint M11?), as I am receiving conflicting information.

Leica M11-V camera coming with a hybrid viewfinder like the Fuji X100/X-Pro?

The rumored Leica M camera with EVF (Leica M11-V?) is expected to be announced in October

Leica M11-V is the name of the rumored M camera with EVF and the official announcement is coming soon

The rumored Leica M camera with EVF doesn’t mean the optical rangefinder is dead

The post Leica is rumored to announce a new M11-V camera with a hybrid viewfinder similar to the Fuji X100/X-Pro appeared first on Photo Rumors.

An unknown Chinese lens manufacturer is rumored to announce a new AF 35-50mm f/1.4 lens. There is a good chance that this could be Viltrox, as they are set to join the L Mount Alliance on September 1st. Some rumors suggested that this could be a combination of two f/1.4 fixed-focus lenses, rather than an actual zoom lens. Stay tuned for more details.

The post New AF 35-50mm f/1.4 Chinese lens rumored (maybe from Viltrox?) appeared first on Photo Rumors.

What’s next for Fujifilm? Here is the list of rumored/expected new products:

• Fujifilm GFX Eterna video camera
• Fujifilm X-T30 III camera
• Fujinon XF 23mm pancake lens
• Fujinon GF 32-90mm f/3.5 lens

Screen covers, dial locks, and leatherette accessories for Fujifilm cameras

New: Fujifilm X100VI “Slim Skin” case by Akaralabs

Fujifilm X-Half camera accessories from SmallRig

The post What’s next for Fujifilm? appeared first on Photo Rumors.

New Nikon savings in Europe: up to £1,000/€1,000 off

Ray Giubilo’s amazing image of Jasmine Paolini at US Open was taken with a Nikon Z9

What about the Leica M12?

Many Rock n Roll straps and bags are back in stock and LeicaRumors readers can get 15% (coupon code included)

Fujifilm X-E5 Firmware 1.10 Released

The post What else is new? appeared first on Photo Rumors.

The silver Fujifilm X100VI camera is now in stock at Adorama. The funny part is that the used X100VI cameras at Adorama are significantly more expensive.

Check out also the Fujifilm X100VI camera accessories:

New: Fujifilm X100VI “Slim Skin” case by Akaralabs

Just announced: IDSworks grip for the new Fuji X100VI camera

The post Act fast: the silver Fujifilm X100VI camera is now in stock appeared first on Photo Rumors.

Matt Granger updated his Hasselblad Expert Setup Guide for the latest Hasselblad X2DII camera and XCD 35-100mm f/2.8-4 lens (pre-orders: B&H Photo | WEX Photo | Foto Erhardt):

Check out also  Matt’s other classes and guides:

• Wedding Photography 101
• Educating Steph
• Natural & Available Light Masterclass
• The Business of Photography
• Greatest Hits BUNDLE – 50% off
• Street Photography – How to Shoot your City
• 2023 Latest & Greatest Collection
• Nikon Mirrorless Expert Set up Guide – UPDATED Z8
• Dramatic Single Light Portraiture Masterclass
• Hasselblad X2D 100C Expert Set up Guide – UPDATED Firmware 2.0.0
• Latest Releases BUNDLE – 40% off
• Camera Gear Masterclass
• Take Control of The Light (Light Masterclass)
• Guide to working with Models
• Educating Tina (Photography Masterclass)
• Lightroom for Photographers
• Macro Photography 101
• Deep Dive into Landscape Photography
• Deep Dive into Portrait Photography
• Travel Photography 101
• Aerial Photography & Video 101
• Presets & Backgrounds Collection
• Off Camera Flash
• B+W Lightroom Presets
• Capture One – World Styles Pack
• Portrait Presets
• Dramatic Presets
• Deep Dive into Wildlife Photography

Matt Granger’s Sony Setup Guide is now live and it includes every full-frame Alpha camera

Matt Granger announced his new FujiFilm GFX Expert Setup Guide

The post Matt Granger’s Hasselblad Expert Setup Guide now updated for the latest X2DII camera & 35-100mm lens appeared first on Photo Rumors.

Here is some additional information on the upcoming Venus Optics Laowa AF FF 200mm f/2 C-Dreamer lens (check the Laowa website for any potential updates):

• Full-frame autofocus lens
• Image quality is as good as the new Sigma 200mm f/2 lens
• Cheaper than the Sigma 200mm f/2 lens
• 43mm drop-in filters, allowing VND/PL/CPL
• TC support without drop-in filters
• Planned release date: October 2025
• Weight: around 1,6 kg
• Smaller than the Nikon 200mm f/2 lens
• For Sony E, Nikon Z, Canon EF first, and later Fuji X + GFX mount
• Weather sealed
• AF/MF switch
• Programmable Fn button
• Focus limiter
• Declicked aperture
• Sample photos:

The post Additional information on the upcoming Venus Optics Laowa AF 200mm f/2 lens appeared first on Photo Rumors.