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Sony is the first camera company to introduce video content authenticity solution

✇Photo Rumors
Par :PR admin


Sony launched the first video-compatible camera authenticity solution that currently supports five cameras with expansion to four more models by 2026:

  • Industry First: Verification technology now supports video content captured by Sony cameras, fully compliant with C2PA (Coalition for Content Provenance and Authenticity) standards.
  • BBC Collaboration: Developed and validated in partnership with the BBC’s Research & Development Department to address growing concerns over synthetic and AI-generated media.
  • Advanced Verification Capabilities: Includes 3D depth detection for video, a trim function for large files, and new digital signature licenses enabling rapid authenticity verification.
  • Ci Media Cloud Integration: News organizations can now view C2PA-compliant signature information directly within Sony’s Ci Media Cloud environment for seamless newsroom workflows.
  • Supported Cameras: Alpha 1 II, Alpha 9 III, FX3, FX30, and the new PXW-Z300iv, with additional Alpha models–including the Alpha 7R V, Alpha 7 IV, Alpha 1, and Alpha 7S III–planned by 2026.

Additional information:

SAN DIEGO. Oct. 30, 2025 – Sony Electronics is furthering its commitment to authenticity in video content by extending its verification technology to a broader lineup of cameras. This initiative marks the next significant step in providing news organizations with the industry’s first camera authenticity solution compatible with video (C2PAii standard-compliant), starting October 30.

As generative AI continues to evolve, concerns are growing about the impact of tampered and fake images spreading widely. For news organizations and broadcasters in particular, the importance of providing accurate and reliable information has increased. To address this challenge, Sony has been providing camera authenticity solutions.

In response to growing demand for authenticity support, Sony has advanced its technology development to enable news organizations and broadcasters to verify the authenticity of video and image content, supporting the work of photojournalists, video journalists and photographers. Through initiatives and verification experimentsiii, Sony has validated the authenticity of video content in collaboration with the Research & Development Department of the UK’s public broadcaster BBC. In addition, the company works closely with the C2PA (The Coalition for Content Provenance and Authenticity), a standards organization that develops open standards and technical specifications for the provenance and authenticity of digital content, serving as a Steering Committee Member since March 2022.

Sony’s camera authenticity solution verification site enables authenticity verification for both still images and videos, confirming that content was captured by a Sony camera rather than AI-generated. The system can also detect 3D depth information in video content, enabling highly accurate verification that videos were captured of actual, existing subjectsiv. Additionally, a trim function that allows extraction and verification of only necessary portions while maintaining signatures enables rapid authenticity verification even for large-capacity video files. As use of the verification site requires a digital signature license and installation of the digital signature license on Sony-compatible cameras, Sony will also begin providing digital signature licenses for videov.

In Sony’s cloud-based collaboration solution for video production, Ci Media Cloud, the display of C2PA standard-compliant digital signature information that certifies content authenticity will become available for news organizations and broadcasters.

Sony Cameras Supporting Recording of Authenticity Information for Video

  • Interchangeable-Lens Cameras: Alpha 1 II, Alpha 9 III
  • Cinema Line Cameras: FX3, FX30
  • (NEWLY Launched) XDCAM Memory Camcorder: PXW-Z300iv

* Interchangeable-Lens Cameras Alpha 7R V, Alpha 7 IV, Alpha 1: scheduled to be supported from after November 2025 or later* Interchangeable-Lens Cameras Alpha7S III: Support planned from 2026 onwards

The post Sony is the first camera company to introduce video content authenticity solution appeared first on Photo Rumors.

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Additional information on the new AstrHori 9mm f/2.8 lens (E/X/Z/RF/MFT)

✇Photo Rumors
Par :PR admin



Here is some additional informtion on the new AstrHori 9mm f/2.8 APS-C lens for E/X/Z/RF/MFT mount (previously reported here):



       
 

  • APS-C | f/2.8 to f/16
  • 13.5mm (Full-Frame Equivalent)
  • One Aspherical Lens Element
  • Two Extra-Low Dispersion Lens Elements
  • 7.8″ Minimum Focusing Distance
  • 7-Blade Diaphragm
  • 11 Elements in 8 Groups
  • 62mm Filter Thread
  • Manual Focus Design
  • Built-In Petal-Shape Lens Hood

Check the official website for more information (lens not listed at the time of this post).

Via NikonRumors

The post Additional information on the new AstrHori 9mm f/2.8 lens (E/X/Z/RF/MFT) appeared first on Photo Rumors.

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New: 2025 Skylum Luminar Neo Fall update and Black Friday offer

✇Photo Rumors
Par :PR admin


The new Skylum Luminar Neo Fall 2025 update will launch in early November 2025 with some key additions: AI restoration tools, advanced lighting, intelligent assistant, cross-device ecosystem:

1. AI Photo Restoration (game-changer for old photos)

  • One-click repairs: cracks, scratches, stains, fading, discoloration
  • Preserves details and textures
  • Smart modes: Full Restoration, Color Only, Scratches Only
  • B&W support: revives monochrome with depth, neutralizes casts
  • Workflow: ~30 seconds processing; auto-saves to “Restoration” folder in Catalog

2. Light Depth (evolution of Relight AI) – free for all users

  • Virtual light sources: add, position, rotate in 3D space
  • Precise controls: intensity, temperature, brightness, depth (near/far separation)
  • Ideal for: backlit portraits, harsh shadows, creative effects
  • Targets subjects without affecting backgrounds

3. AI Assistant (in-app editing coach)

  • Real-time photo analysis: suggests exposure, color optimizations, creative edits
  • Chatbot-style: answers questions, troubleshoots, speeds up batch editing
  • Great for: beginners learning or pros accelerating workflows

4. Luminar Neo Ecosystem (cross-device freedom)

  • Cross-Device Sync: Edit on Luminar Mobile (iOS/Android), continue seamlessly on Desktop
    • Preserves adjustments, metadata, layers (Mobile → Desktop only)
  • Spaces: Publish/share galleries online via link
    • No website needed; curate collections, control privacy/downloads/metadata
    • Unlimited storage

Access & Pricing (Black Friday deals live)

  • Free: Light Depth + core enhancements

Premium unlocks (Restoration, AI Assistant, Ecosystem):

License/Pass Price (Discounted) Includes
Ecosystem Pass 50% off Full ecosystem + Mobile lifetime + future updates
2025/26 Upgrade Pass 50% off Restoration, AI Assistant + Spring 2026 update
Perpetual Licenses Up to 77% off ($99–$159) Cross-device/Max plans

The post New: 2025 Skylum Luminar Neo Fall update and Black Friday offer appeared first on Photo Rumors.

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New Insta360 X4 Air 8k 360° ultralight camera announced

✇Photo Rumors
Par :PR admin


Insta360 announced a new X4 Air 8k 360° ultralight camera:

Insta360 X4 Air: New Ultralight 8K 360 Camera for Life on the Move

Insta360 is excited to announce Insta360 X4 Air, the newest addition to its acclaimed X Series. Compact, ultralight (165g), and packed with flagship-level features, including Emmy® Award-winning 360 technology, X4 Air brings 8K 360 video and AI-powered simplicity to creators who want to capture life as it truly happens: spontaneous and authentic.

A New Chapter

For over five generations, Insta360’s X Series has set the benchmark for 360 imaging, combining intuitive design, refined image quality, and powerful software that make immersive storytelling accessible to anyone. X4 Air carries that legacy forward, redefining portability and creative freedom.

Weighing just 165 grams, X4 Air is Insta360’s lightest-ever 8K 360 camera. It is built for the street, the trail, and everyday use, an ideal entry point for anyone looking to explore 360 storytelling for the first time. Dual 1/1.8-inch sensors and advanced image processing capture rich 8K detail and natural colors, while a sleek, travel-friendly body slips easily into a pocket or backpack.

“X4 Air is about capturing life as it happens,” said Max Richer, VP of Marketing and Co-Founder at Insta360. “It lets creators stay present while capturing everything around them. It’s for anyone who wants to film real life without the weight or complexity—a lighter, simpler way to tell stories.”

Sharper, Smarter, Smoother: Everyday Improvements That Matter

X4 Air takes everything creators loved about X4 and makes it lighter, smarter, and more intuitive. The upgrades focus on real-world performance rather than numbers, improving image quality and ease of use in every scenario.

Larger 1/1.8-inch sensors deliver crisper 8K footage with a 134% increase in pixel area per frame vs. X4, capturing better detail and more vivid color straight out of the camera. One of the biggest leaps comes from AdaptiveTone, Insta360’s intelligent exposure algorithm. AdaptiveTone analyzes light from both lenses independently to balance brightness and color across the full 360 image, protecting skies and shadow detail without heavy color grading.

Working in tandem is Active HDR. Now available up to 8K30fps, it boosts dynamic range in real time for lifelike highlights and shadows, even in challenging lighting. Portrait Mode complements this by automatically detecting faces and adjusting brightness and color to deliver smooth, natural skin tones without heavy editing. And when the light fades, enhanced algorithms and noise reduction keep night shots clean and detailed, producing vivid, usable footage long after the sun sets.

Durability gets an upgrade, too. X4 Air features user-replaceable lenses with an ultra-hard optical coating that doubles drop resistance compared to X4. Lenses swap in seconds if scratched, while optional lens guards add protection without glare. Waterproof to 49 feet (15 meters) and equipped with Insta360’s leading FlowState Stabilization and 360° Horizon Lock, X4 Air is ready for any adventure.

Portability Meets Performance

X4 Air blurs the line between everyday tool and professional camera. While X5 remains the flagship for creators who demand the highest image quality, X4 Air brings many of its best features to a compact, travel-ready design. Both sport 8K30fps 360 video, replaceable lenses, and a built-in wind guard, but X4 Air does it in a 165-gram body designed for movement and ease.

Where X5 is engineered for precision, X4 Air is made for freedom. It’s lighter, easier to handle, and compatible with most X5 accessories. For creators who want pro results without the bulk, X4 Air offers the ideal balance of performance and portability.

Your All-in-One Creative Companion

Real life doesn’t pause for perfect framing, and neither does X4 Air. Its dual fisheye lenses capture every angle, so you can stay in the moment while the camera records it all. Later, you can easily reframe footage in the Insta360 app to uncover new perspectives and share moments you didn’t even know you caught.

Designed to replace an entire kit, X4 Air lets you film sweeping 360 views, immersive 4K60fps POVs, smooth walk-and-talk vlogs, and dynamic drone-like shots with the Invisible Selfie Stick—without the bulk or setup. For added flexibility, InstaFrame Mode records both a shareable flat video and a full 360 version simultaneously, so you can post immediately and still have complete freedom to re-edit later.

Smarter Control, Simpler Shooting

X4 Air is built to keep creators in the moment, with intelligent tools that make capturing easier than ever. Twist to Shoot lets you start or stop recording with a twist of the selfie stick, no need to fumble for buttons or screens. Gesture Control recognizes quick hand signals for taking photos or videos—ideal for group shots or when the camera’s mounted out of reach. And with Voice Control, you can command the camera hands-free so you never have to break focus or stop the action.

Whether you’re skiing, cycling, or simply recording with friends, X4 Air makes shooting effortless, giving you full creative control even when your hands are busy.

Effortless Editing, Instant Sharing

360 footage once meant hours of complex editing. With X4 Air, it takes minutes—or less. The Insta360 app turns raw 360 footage into dynamic, polished clips using AI-powered tools like Auto Edit, FlashCut, and AI Frame, which automatically identify highlights, apply transitions, and sync footage to music. Preset Perspectives let creators export perfectly framed videos in seconds, no manual reframing required.

X4 Air also integrates seamlessly with brands like Apple, Garmin, and HUAWEI, syncing location, movement, and performance data directly into your videos. Whether tracking your morning ride or a city run, your stats stay in sync across devices, making it easier than ever to tell the full story.

With Insta360+, the integrated cloud service, creators can back up footage automatically, edit from any device, and share their favorite moments instantly via a customizable link. Interactive 360 playback lets friends, family, and followers explore scenes as if they were there with you. Footage stays safe and ready to share, whether from your phone, tablet, or desktop. For a limited time, every X4 Air purchase includes a free one-year Insta360+ subscription with 200GB of storage.

For Every Creator, Everywhere

X4 Air is built for creators who want to capture more and carry less: travelers, vloggers, parents, athletes, and anyone who sees the world as a story waiting to be told. It balances simplicity for first-time users with the features and performance creators demand.

The post New Insta360 X4 Air 8k 360° ultralight camera announced appeared first on Photo Rumors.

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New: Cheecar 50mm f/1.2 APS-C lens with fluorescent marking

✇Photo Rumors
Par :PR admin



The Chinese band Cheecar released a new 50mm f/1.2 APS-C lens with fluorescent markings (cheecar lenses are sold on eBay):

  • 5-group, 7-element construction, 11 aperture blades
  • stepped aperture design
  • minimum focusing distance of 0.7m
  • 52mm filter interface
  • all-metal body
  • APS-C format
  • fluorescent design
  • compatible with Sony E, Nikon Z, Canon RF-S, EF-M, Fujifilm X, and M43 mounts

More Cheecar lenses can be found here.

Additional pictures of the new Cheecar 50mm f/1.2 lens:

Via FujiAddict

The post New: Cheecar 50mm f/1.2 APS-C lens with fluorescent marking appeared first on Photo Rumors.

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The latest DJI leaks and rumors: Osmo Action 6, Neo 2, and Zenmuse L3

✇Photo Rumors
Par :PR admin



The latest DJI leaks and rumors – first are some new leaked pictures of the upcoming DJI Osmo Action 6 camera:

DJI Neo 2 drone – coming on October 30th:

  • Gesture and voice control
  • New omnidirectional sensors
  • 2-axis gimbal
  • 19 minutes in the air
  • Auto return home
  • Direct charging

A new DJI Zenmuse L3 next-generation aerial LiDAR and camera system will be announced on November 4:

Via Igor Bogdanov

The post The latest DJI leaks and rumors: Osmo Action 6, Neo 2, and Zenmuse L3 appeared first on Photo Rumors.

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Canon Q3 financial report: profit down due to Trump’s tariffs

✇Photo Rumors
Par :PR admin


The latest Canon Q3 financial report confirms that Trump’s tariffs continue to be an issue for companies:

  • Profit down due to tariffs in Q3, but thanks to an increase in net sales and effects from last year’s sales structure review, sales and profits up YTD
  • In our markets, additional U.S. tariffs and geopolitical risks led to trend of postponed investment greater than in Q2

Additional information on the Canon Imaging division:

Financial Results

For the Imaging Group, we posted strong sales growth of entry-level interchangeable-lens cameras such as the EOS R50 and EOS R100, particularly in China and Asia. Sales of compact cameras also expanded thanks to a substantial increase in supply through increased production in response to strong demand. As a result, overall camera net sales increased 5%. For network cameras, we posted a net sales increase of 8% as sales remained solid. As a result, Imaging Group net sales increased by 5.9%.

Financial Projection

For the Imaging Group, starting with cameras, we aim to increase net sales by 9% for the full year. In the fourth quarter, in addition to entry-level interchangeable-lens digital cameras and compact digital cameras, where demand is strong, we will work to expand sales of full-frame interchangeable-lens digital cameras during the year-end selling season. As for network cameras, we aim to increase net sales by 17% for the full year, supported by continued steady market growth in each region. As a result, we expect Imaging Group sales to grow at a double-digit rate as it aims for 1 trillion yen in sales.

Cameras

As for the interchangeable-lens digital camera market in 2025, through the aggressive sales promotion of each company to stimulate demand, particularly in the unit sales of entry-level models, we expect the market to grow 6% to 6.8 million units compared to last year.

In the third quarter, we posted steady growth in camera sales, particularly in China and Asia. As a result, camera net sales increased by 4.6%, further exceeding the high level of sales in the same period last year, which was boosted by the launch of the EOS R5 Mark II, a full-frame mirrorless camera.

Amid growing demand for entry-level mirrorless cameras, we posted strong sales growth as new camera users, including young people looking to step up from smartphones, chose our EOS R50 and EOS R100. Sales of our new EOS R50 V and PowerShot V1, which were launched in the second quarter of this year, also increased due to favorable reviews from users who shoot videos for SNS and Vlogs. As for compact digital cameras, for which demand is increasing, we expanded sales through a substantial increase in product supply by expanding production.

In the fourth quarter, for the year-end selling season, during which demand for cameras is at its highest, we will increase sales of entry-level interchangeable-lens digital cameras through promotional activities and expand sales of full-frame models and interchangeable lenses.. As for compact digital cameras, for which demand is growing, particularly among young people,
by further increasing production, we plan to double our unit sales from the third quarter and increase our net sales of cameras by 8.4% for the full year. (Source)

The post Canon Q3 financial report: profit down due to Trump’s tariffs appeared first on Photo Rumors.

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Sony is rumored to announce three new lenses, boring cameras expected in the next 2-3 years

✇Photo Rumors
Par :PR admin


In addition to the new a7V camera, Sony is also rumored to announce three new lenses in the upcoming months:

  • Sony 100-400mm f/4 GM II (replacement for the current Sony FE 100-400mm f/4.5-5.6 GM OSS)
  • Sony 100-400mm G (variable aperture, very lightweight)
  • A new f/2 aperture ultra-wide-angle zoom (hint: a third-party manufacturer has a lens with the same focal length, but only with an f/2.8 aperture – Sony 16-28mm f//2 GM maybe?)

Regarding the camera bodies, Sony is reportedly going to release “bad” camera modes in the next two to three years:

New Sony price drops before the a7V announcement: a7RV now $900 off, a7IV now $700 off

Via camerainsider

The post Sony is rumored to announce three new lenses, boring cameras expected in the next 2-3 years appeared first on Photo Rumors.

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Peak Design introduced a new line of Form camera straps

✇Photo Rumors
Par :PR admin



Peak Design introduced new Form camera straps (fixed-length, full-grain or woven nylon rope straps available in multiple sizes and three different colors). The new collection is available for sale at B&H Photo. Here are the details:

Form Rope Straps (MSRP: $49.95)

  • Made from a custom braided nylon and polyester rope that provides strength, padding, and stretch, terminated in glass-reinforced nylon Anchor housings.

Form Leather Straps (MSRP: $79.95)

  • Crafted from premium ECCO full-grain leather with machined aluminum hardware and a custom sealed finish on the bottom of the strap to provide an optimal balance of glide and grip.

Sizing

  • Cuff: 8.6″
  • Neck: 30.9″
  • Short: 40.75″
  • Standard: 46.65″
  • Long: 52.55″

Field Plate (MSRP: $39.95)

  • Reimagines the traditional camera plate with a pop-up thumb screw that lets photographers apply real torque-no coins or tools required. Fully compatible with Peak Design tripods, Capture clips, straps, and most Arcatype heads.


Additional information:

Peak Design Unveils All-New Minimalist Camera Straps and Custom, Tool-Less Field Plate

Available in woven nylon rope or full-grain leather, Form straps feature Peak Design’s most refined connection system to date

San Francisco, CA – Peak Design, the global leader in camera carry solutions and accessories, announces the launch of an all-new family of minimalist, fixed-length camera straps: Form Rope straps and Form Leather straps. Available in multiple lengths and colors, the Form Strap line is joined by the Field Plate, a next-generation tool-free, thumb-drive camera plate engineered for fast and secure attachment to ¼” -20 threaded camera bodies. Field Plate is fully compatible with Peak Design tripods, Capture clips, straps, and most third-party Arca-type heads.

The new Form straps bring Peak Design’s renowned Anchor Link quick-connection system to its cleanest and most elegant design yet. Ultra low-profile hardware is integrated directly into the strap ends with no visible stitching, O-rings, or bulky connectors. The result is a minimal aesthetic with a faster, flatter connection that can hold up to 200lbs. and blends seamlessly into most any camera setup.

Form Rope straps are made from a custom braided nylon and polyester rope that balances strength, padding, and stretch, and are finished with glass-reinforced nylon Anchor housings for lasting durability. Form Leather straps are crafted from premium ECCO full-grain leather with machined aluminum hardware and a custom sealed finish along the strap’s underside to deliver a smooth glide with just the right amount of grip. Both leather and rope versions are offered in fixed-length neck and cross-body configurations, available in small, medium, and large sizes. Form Leather straps come in Black, Amber, and Tan, while rope straps are offered in black, Ocean (blue), and Kelp (green). Complementing the lineup, Peak Design is also introducing Cuff Leather and Cuff Rope wrist straps, which feature a one-size, quick-cinching design in matching materials and colorways.

Peak Design’s new Field Plate pushes traditional camera plate design into new territory. Instead of relying on coins, keys, or fold-out rings, the Field Plate features a pop-up thumb drive screw that lets photographers apply real torque with their hands alone. A simple press deploys the mechanism; twist to tighten or loosen; press again to stow. The intuitive design delivers a premium feel while maintaining Peak Design’s signature slim stack height and full compatibility with Peak Design camera accessories and most third-party Arca heads.

“For more than a decade, photographers around the world have trusted our quick-connecting camera straps, and it’s incredible to spot our little red Anchor Links almost everywhere cameras are carried, ” said Peak Design CEO and Founder Peter Dering. “The new Form straps are our distillation of that heritage into something streamlined, premium, and classic. And while we were at it, we took a fresh look at the humble tripod plate, resulting in the new Field Plate, which makes mounting your camera as simple as using your thumb.”

The Form Leather Strap is available in Long, Short, and Standard configurations (MSRP $79.95) and as a Neck Strap (MSRP $69.95). The Form Rope Strap is priced at $49.95 (Long, Short, Standard) and $44.95 (Neck). Cuff Leather Wrist straps are priced at $59.95, Cuff Rope Wrist straps at $39.95, and the Field Plate at $39.95.

The post Peak Design introduced a new line of Form camera straps appeared first on Photo Rumors.

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Updated list of latest/upcoming/rumored Chinese lenses

✇Photo Rumors
Par :PR admin


Here is an updated list of the latest/upcoming/rumored Chinese lenses:


The Nikon Z-mount of the new Viltrox AF 85mm f/2 EVO lens will be announced on November 5th.


Viltrox will release the first two L-mount lenses in 2026:

Viltrox will also be releasing new wide-angle 0.8x and tele 1.4x front conversion lenses that attach to the front of the lens (not teleconverters that attach between the lens and the camera). This will most likely come for the Fuji X100 and other popular fixed lens cameras.


New Meike AF 23mm f/1.4 lens coming soon.

Light Lens Lab will soon release a new LLL 35mm f/1.4 Aspherical “11873” lens for M-mount.

Artralab 28mm f/2.8 lens for Leica M-mount.

Light Lens Lab is working on a new 300mm f/1.9 lens with an APO design.

New Yongnuo YN 33mm f/1.4 R DA DSM lens with a lock button.

Yongnuo 18mm f/2.8 full-frame autofocus lens Yongnuo 18mm f/2.8 full-frame autofocus lens Yongnuo 18mm f/2.8 full-frame autofocus lens Yongnuo 18mm f/2.8 full-frame autofocus lens

New Yongnuo 18mm f/2.8 full-frame autofocus lens.

New Yongnuo YN 56mm f/1.4 R DA DSM lens (RF mount version).

New Lee Works 28mm/2.8 lens for Leica M mount is coming (minimum focusing distance less than 0.4m).

New Viltrox zoom lens (Viltrox AF 35-50mm f/1.4 maybe?)


ZY Optics is expected to announce a new autofocus full-frame lens in the second half of the year.


New Dulens lens coming soon.

The post Updated list of latest/upcoming/rumored Chinese lenses appeared first on Photo Rumors.

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Jeff Bridges’ WideluxX panoramic film camera prototype revealed

✇Photo Rumors
Par :PR admin


Here are the latest updates on Jeff Bridges’ WideluxX camera and pictures of the first prototype camera (check the original Widelux camera on eBay):

Handscrafted WideluxX™ prototype 0001, ©SilverBridges GmbH

WideluxX™ prototype 0001, presented by Charys Schuler, ©SilverBridges GmbH

Charys Schuler and Marwan El Mozayen with WideluxX™ prototype 0001 and Widelux F8, ©SilverBridges GmbH

  • Introduction to the WideluxX™ Prototype: The WideluxX™ is a revived panoramic film camera developed by SilverBridges, a new company co-founded by SilvergrainClassics’ Editor-in-Chief Marwan El Mozayen, Developmental Editor Charys Schuler, and Jeff and Susan Bridges. It represents a significant milestone for analog photography as the first new handmade film camera designed to last generations.
  • Historical Context: The original Widelux factory burned down 20 years ago, nearly ending production of the iconic Panon Widelux F8. This revival project aims to preserve its legacy, bridging the history and future of panoramic analog photography.
  • Prototype Details: Prototype 0001 is a one-of-a-kind, handmade item built in Germany near Wetzlar. It retains the core DNA of the Panon Widelux F8 but includes numerous small improvements; however, it does not reflect the final production model’s appearance.
  • Development Process and Challenges: The project involved intense effort (“blood, sweat, and tears”) and old-school craftsmanship. An engineer hand-built the prototype, emphasizing artisanal manufacturing over mass production.
  • Unveiling and Presentation: The prototype was revealed via a special video at the International Association for Panoramic Photography convention in Minneapolis, Minnesota. The video features Jeff and Susan Bridges, with editing by Ethan Boehme and 16mm footage by Marwan El Mozayen.
  • Key Quotes:
    • Jeff & Susan Bridges: “Twenty years ago, the Widelux factory burned down, so we decided that rather than letting our favorite camera die, we’d bring her back to life. We’re keeping it old school; it’s a film camera handmade in Germany, built to last generations.”
    • Marwan El Mozayen and Charys Schuler: “There will be many small improvements, but its DNA is still the [Panon Widelux] F8. We see ourselves as a bridge between the history and the future of analog photography. It’s about the art and craft of camera manufacturing, and about giving a new generation of film photographers the tools to create with.”

Previous coverage of the WideluxX panoramic film camera:

WideluxX panoramic film camera update

Jeff Bridges is developing a new Widelux(X) panoramic film camera

Via Silvergrainclassics

The post Jeff Bridges’ WideluxX panoramic film camera prototype revealed appeared first on Photo Rumors.

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