The Verge's Ash Parrish writes: Nintendo has released a new store app on Android and iOS giving users the ability to purchase hardware, accessories, and games for the Switch and Switch 2. When I open my phone and scroll down to the N's, I get a neat, full row dedicated entirely to Nintendo. That's four apps: the Switch app, the music app, the Nintendo Today news app, and now the store. (The tally increases to five if you're a parent using the Switch Parental Controls app.) And it is entirely too much.
Nintendo has always been the one company of the big three publishers that does its own thing, and that's worked both for and against it. The company hasn't chased development trends with the same zeal as Microsoft and Sony. That insulates Nintendo when those trends don't pan out, like exorbitant spending on live-service games that fail. But also hurts it when it comes to performance and user experience. Console-native voice chat, for example, has been a standard on other platforms for a long time, but was only offered on a Nintendo console with the Switch 2 this year.
With the deployment of these apps, Nintendo is both trying to innovate and playing catch-up with results that feel confusing and overwhelming. Do we really need four distinct apps? That's not to say these apps shouldn't exist; they serve valuable and necessary purposes. But when I look at all the programs I have to manage in my Nintendo life, it just feels like it's too much... Further reading: Nintendo Won't Shy Away From Continuing To 'Try Anything'
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