The previously rumored Meike AF 85mm f/1.8 SE Mark II lens for EF/F/Z/E mount is now officially announced:

• US: B&H Photo
• Worldwide: Meike store

Additional information:

The post Announced: new Meike AF 85mm f/1.8 SE Mark II lens (EF/F/Z/E) appeared first on Photo Rumors.

 
Godox has updated their smallest/pocket AD100 Pro series flash to Mark II (pre-order here). Additional information:

• Compact 100Ws outdoor flash, up to 490 full-power flashes
• Up to 100 consecutive full-power flashes @ 85mm
• Natural, even output with Godox Optical System
• 16-color group indicators for fast identification
• TTL auto flash & 1/8000s HSS
• Fast sync with X3Pro & X3 triggers
• Godox 2.4GHz Wireless X System (433MHz supported)
• USB-C rechargeable battery
• Compatible with AK-R1 round-head accessories
• Supports Bowens-mount modifiers with optional S3 bracket

New Godox XR TTL wireless receiver for Canon, Nikon, and Sony

Godox announced a new AD300Pro II all-in-one outdoor flash

The post Godox has updated their smallest/pocket AD100 Pro series flash to Mark II appeared first on Photo Rumors.

Here is an updated list of the latest/upcoming/rumored Viltrox lenses:

• Viltrox 50mm f/1.2 LAB
• Viltrox 85mm f/1.2 LAB

• Viltrox 55mm f/1.8 EVO (E/Z)
• Viltrox 35mm f/1.8 EVO (E/Z)

• Viltrox AF 50mm f/1.4 Pro lens for Nikon Z-mount

• Viltrox AF 16mm f/1.8 for L-mount
• Viltrox AF 28mm f/4.5 for L-mount

• Viltrox tilt-shift lens

• Viltrox lenses for Canon RF mount

• Viltrox AF 35-50mm f/1.4 zoom lens (or similar)

• New Viltrox Chip series pancake lenses

Updated list of latest/upcoming/rumored Chinese lenses

Here is an updated list of photo gear promo codes you can use during this holiday shopping season

The post What’s coming next from Viltrox (updated) appeared first on Photo Rumors.

Fujifilm announces a new Instax Mini Evo cinema camera that also shoots video in Japan (check for availability at B&H Photo). Here are the main features of the Instax Mini Evo cinema camera:

•  Capture videos and hand them over as instax prints with QR codes
• Features various “Eras Dial” effects inspired by different eras
• Design that enhances the shooting experience with a vertical Grip and analog feel
• Dedicated app for viewing and editing captured videos
• Will be available in Japan on January 30, 2026.

Additional information:

The “Evo Series” is a hybrid instant camera that allows users to take pictures with viewing the LCD monitor on the back of the camera and select their favorite shots to print, and enjoy an immersive photography experience with a variety of creative effects.
The mini Evo Cinema can capture both still images and videos. It converts captured video data into a QR code*1 and creates an instax print together with a still image cut out from the video, allowing users to “hand over a video”. By turning videos into instax prints, users can not only preserve memorable moments spent with loved ones in tangible form, but also easily revisit the video anytime via the QR code.
As a new feature, the camera is equipped with the “Eras Dial”, which lets users experience effects inspired by different eras.10 “Eras Dial” effects are available, including “1960” inspired by 8mm film cameras. Each effect has 10 adjustable levels, offering a total of 100 possible expressions. These effects capture the unique flavor of each era, letting users shoot extraordinary, special videos and still images with a sense of time travel.

The camera features a vertical grip design inspired by Fujifilm’s “FUJICA Single-8”, an 8mm camera introduced in 1965. Its meticulously crafted design and analog operation enhance the enjoyment of shooting and printing. The dedicated app*2 allows users to edit videos by combining clips and adding cinematic opening and ending templates, making it possible to create them more special. Furthermore, it features a “Direct Print Function” that lets users turn smartphone images into instax prints. The mini Evo Cinema is a 3-in-1 camera that not only captures videos and still images but also functions as a smartphone printer.

The post Fujifilm announces a new Instax Mini Evo cinema camera that also shoots video in Japan appeared first on Photo Rumors.

The previously rumored NIKKOR Z 24-105mm f/4-7.1 standard zoom full-frame mirrorless lens is now officially announced:

• Pre-orders: B&H Photo | Paul’s Photo | Service Photo | WEX Photo | Foto Erhardt | Camera Canada
• Comparing the new NIKKOR Z 24-105mm f 4-7.1 lens with the NIKKOR Z 24-120mm f/4 S
• Additional information
• Press release:

Nikon announced a new Nikkor Z 24-105mm f/4-7.1 standard zoom full-frame mirrorless lens

The post Nikon announced a new Nikkor Z 24-105mm f/4-7.1 lens appeared first on Photo Rumors.

Here is what else is new:

In 2026 Ricoh will celebrate 30 years since the release of the GR1 camera

November 2025 CIPA numbers: compact cameras are up 29% in units and 49% in shipped value

Critical UI deadlock issue on the Nikon Zf camera with firmware update C version 3.00

Tilta accessories for the Leica Q3 cameras

Vote for the worst camera of 2025

Light Lens Lab 35mm f/1.4 double aspherical AA 11873 lens for Leica M-mount review

Expectations for OM System in 2026

Weather Sealed Smallrig Hot Shoe Cover For Sony

New SmallRig Fujifilm X100 Accessories

The post What else is new? appeared first on Photo Rumors.

The previously reported 7Artisans AF 25mm/35mm/50mm f/1.8 APS-C LITE lenses are now available for pre-order at B&H Photo (X-mount will be released later). The new lenses will also be listed on the official online store soon.

Additional information:

Additional information on the new 7Artisans AF 25mm/35mm/50mm f/1.8 APS-C LITE lenses (E/X)

Updated list of latest/upcoming/rumored Chinese lenses

The post The new 7Artisans AF 25mm/35mm/50mm f/1.8 APS-C LITE lenses are now available for pre-order appeared first on Photo Rumors.

A few weeks ago, Godox released a new XR TTL 2.4GHz wireless receiver for Canon, Nikon, and Sony speedlights – I did not find any coverage online, so here are the details:

Order: B&H Photo | Amazon

Key features:

• Cross-brand compatibility — Supports major-brand TTL speedlights
• Wireless shutter control — Available when paired with the X3Pro trigger
• Long-range performance — Up to 100 m transmission, approx. 84,000 flashes per charge
• Color display — Clear access to settings at a glance
• Recommended retail price:
  • XR (Canon / Nikon): $39.9
  • XRS (Sony): $42.9

The post New Godox XR TTL wireless receiver for Canon, Nikon, and Sony appeared first on Photo Rumors.

The Topaz Labs Holiday Sale is ending on January 7th and includes Topaz Studio, Studio Pro, and all single apps. Here are the details:

For new customers:

• 35% off Topaz Studio & Studio Pro
• 25% off all single apps

For existing customers:

• 47% off Topaz Studio & Studio Pro
• 25% off all single apps

Topaz Labs recently released a major Realism Update. Multiple apps are getting a realism boost, enhancing fine details and lighting, and giving photos, videos, and AI-generated content a more realistic look (Astra, Bloom, Topaz Video, Topaz Photo, and Topaz Gigapixel).

The post The Topaz Labs Holiday Sale is ending soon appeared first on Photo Rumors.

Here is some additional information on the previously reported new LITE line of 7Artisans AF 25mm/35mm/50mm f/1.8 APS-C autofocus lenses for Sony E and Fuji X mounts (check the 7artisans website for additional information):

7Artisans LITE lenses additional information

7Artisans is teasing a new line of LITE APS-C autofocus lenses

Updated list of latest/upcoming/rumored Chinese lenses

The post Additional information on the new 7Artisans AF 25mm/35mm/50mm f/1.8 APS-C LITE lenses (E/X) appeared first on Photo Rumors.

Brightin Star will announce two new lenses this month:

• Brightin Star MF 50mm f/1.05 full-frame manual focus lens for Z/E/RF/L (mid-January)
• Brightin Star MF 60mm f/2.8 APS-C manual focus macro lens for Z/E/X/MFT/RF-S/EF-M (late January)

Updated list of latest/upcoming/rumored Chinese lenses

The post Brightin Star to announce two new lenses this month: 50mm f/1.05 & 60mm f/2.8 appeared first on Photo Rumors.

SG-Image announced a new 75mm f/1.2 medium format lens for GFX and XCD mount – here are the details (SG-Image lenses are sold on Amazon, eBay, and AliExpress):

• Lens design: 6 Elements in 7 Groups
• Close focusing at 0.6m
• 12 aperture blades
• Filter size: 72mm
• Manual Focus Lens Type Stabilization
• GFX version: 642g and 77×74.6mm
• XCD version: 642g and 77×83.2mm

Updated list of latest/upcoming/rumored Chinese lenses

The post SG-Image announced a new 75mm f/1.2 medium format lens for GFX and XCD mount appeared first on Photo Rumors.

Here are the most popular PhotoRumors posts of 2025:

The latest Canon rumors

Canon EOS R6 Mark III camera rumored specifications

Sony is rumored to announce three new lenses, boring cameras expected in the next 2-3 years

Additional information on the upcoming Venus Optics Laowa AF 200mm f/2 lens (+ comparison with the Sigma and Nikon 200mm f/2)

Canon EOS C50 full-frame cinema camera coming on September 9th?

Hasselblad X2D II 100C camera leaked pictures and press release

Another leaked picture of the upcoming Hasselblad X2DII camera with the new XCD 35-100mm f/2.8-4 lens

DJI drone ban now in effect in the US: here is the list of DJI drones that can still be legally purchased in the US

Sigma to announce a new 135mm f/1.4 full-frame lens on September 9th during the “Master of Optics” event

The latest GoPro rumors: new professional camera, a new Osmo Pocket competitor, and another new model ( GoPro Hero 14?)

---

The most popular NikonRumors posts of 2025

The most popular LeicaRumors posts of 2025

 
 

The post The most popular PhotoRumors posts of 2025 appeared first on Photo Rumors.

Here are the best-selling cameras in 2025 at Map Camera Japan – compact fixed lens cameras continue to be popular:

1. Kodak Pixpro FZ55 (compact)
2. Fujifilm X-M5
3. Nikon Z5II
4. ​​Fujifilm X-E5
5. Fujifilm X half (compact)
6. Fujifilm X100VI (compact)
7. Ricoh GR IV (compact)
8. Ricoh GR IIIx (compact)
9. Sony α7C II
10. Canon EOS R6 Mark II

Vote for the worst camera of 2025

Source: Map Camera, via PentaxRumors

The post Compact cameras continue to be popular on the 2025 Map Camera best-selling list appeared first on Photo Rumors.

Here is an updated list of the latest/upcoming/rumored Chinese lenses:

• Viltrox 55mm f/1.8 EVO (E/Z)
• Viltrox 35mm f/1.8 EVO (E/Z)
• Viltrox AF 50mm f/1.4 Pro lens for Nikon Z-mount
• Viltrox AF 16mm f/1.8 for L-mount
• Viltrox AF 28mm f/4.5 for L-mount
• Viltrox tilt-shift lens
• Viltrox lenses for Canon RF mount
• Viltrox AF 35-50mm f/1.4 zoom lens (or similar)
• New Viltrox Chip series pancake lenses

• 7Artisans LITE APS-C lenses
• 7Artisans 40mm f/2.5 (coming in January-February)

• SG-Image AF 35mm f/2.2 full-frame pancake lens (E/Z/L)

• Brightin Star MF 50mm f/1.05 full-frame manual focus lens (mid-January)
• Brightin Star MF 60mm f/2.8 APS-C manual focus macro lens (late January

• Light Lens Lab is working on a new 300mm f/1.9 lens with an APO design.

• New DK-Optic Impastolite 50mm f/1.5 lens for Leica M-mount.

• New Yongnuo YN 33mm f/1.4 R DA DSM lens with a lock button.

• New Yongnuo 18mm f/2.8 full-frame autofocus lens.

• New Yongnuo YN23mm f/1.4R APS-C lens.

• New Yongnuo YN 56mm f/1.4 R DA DSM lens (RF mount version).

• New Yongnuo 50mm f/1.8 Z DF full-frame autofocus lens for Nikon Z mount.

• A new Lee Works 28mm/2.8 lens for Leica M-mount is coming soon (minimum focusing distance of less than 0.4m).

Here is an updated list of photo gear promo codes you can use during this holiday shopping season

Vote for the worst camera of 2025

The post Updated list of latest/upcoming/rumored Chinese lenses appeared first on Photo Rumors.

Here is what else is new:

Nikon will not take part in the 2026 CES show

New Kondor Blue cage for Nikon ZR cameras: early-bird pre-orders now open with a discount

Tilta also announced a new Nikon ZR modular camera cage system (now 10% off)

Kondor Blue cages and accessories for the Leica SL/SL2/SL2S cameras

Zeiss lenses for Leica M-mount holiday savings: up to $505 off

Leica is developing its own camera sensor again (most likely for the Leica M12 camera)

The post What else is new? appeared first on Photo Rumors.

Happy New Year to everyone who reads PhotoRumors – whether you’re just checking in for the latest scoops, or tipping us off with rumors! Huge thanks to all of you for being part of this little community.

You can follow PhotoRumors on Facebook  | Twitter  | Instagram | Threads | YouTube.

Please make sure you use the correct/updated PhotoRumors RSS feed: https://photorumors.com/feed/.

You can subscribe to email notifications on FeedRabbit for free (you will need to enter the PhotoRumors RSS feed: https://photorumors.com/feed/).

PhotoRumors started in January 2009, and we already have 14,695 blog posts and 134,590 comments:

Vote for the worst camera of 2025

2024 Year in Review

The post Happy New Year! appeared first on Photo Rumors.

Here is an updated list of the latest/upcoming/rumored Viltrox lenses:

• Viltrox 55mm f/1.8 EVO (E/Z)
• Viltrox 35mm f/1.8 EVO (E/Z)

• Viltrox AF 50mm f/1.4 Pro lens for Nikon Z-mount

• Viltrox AF 16mm f/1.8 for L-mount
• Viltrox AF 28mm f/4.5 for L-mount

• Viltrox tilt-shift lens

• Viltrox lenses for Canon RF mount

• Viltrox AF 35-50mm f/1.4 zoom lens (or similar)

• New Viltrox Chip series pancake lenses

Here is an updated list of photo gear promo codes you can use during this holiday shopping season

The new Viltrox conversion lenses for Fuji X100 cameras are now in stock

The post What’s coming next from Viltrox? appeared first on Photo Rumors.

ProGrade will have a significant price increase for memory cards in Japan on January 8th, “due to the surge in demand associated with the construction of AI infrastructure.” The ProGrade SDXC UHS-II V60 GOLD 1TB memory card, for example, will go up by 123% – here is the full list of price increases:

Effective from January 8, 2026 Notice of regular price increase

Responding to the significant price increase of flash memory due to the surge in demand associated with the construction of AI infrastructure

Due to the rapid increase in demand for semiconductor memory associated with the construction of AI infrastructure, and the resulting significant increase in flash memory prices, ProGrade Digital Inc. will raise the regular prices on the Amazon.co.jp ProGrade Digital Inc. store on January 8, 2026. At the same time, the exchange rate, currently $1 = 150 yen, will be changed to $1 = 155 yen to reflect the current exchange rate. Please refer to the price list for the new regular prices.

Although supply uncertainty and price fluctuations are expected to continue in the semiconductor memory market in 2026, we will make every effort to maintain as stable a product supply as possible.

The post Significant ProGrade memory cards price increase coming in Japan (up to 123%) appeared first on Photo Rumors.

SG-Image is developing a new AF 35mm f/2.2 pancake lens for E/Z/L mount – here are some pictures of the final prototype (SG-Image lenses are sold on Amazon, eBay, and AliExpress):

The post SG-Image to announce a new AF 35mm f/2.2 full-frame pancake lens (E/Z/L) appeared first on Photo Rumors.